SEOUL, Sept. 3, 2026 — Genesis has been recognized for its exceptional design and innovation at the 2026 International Design Excellence Awards (IDEA). Highlighting the brand's achievements is a Silver Award for the Genesis Magma GT Concept in the Automotive & Transportation category, alongside finalist recognitions for the G90 Wingback Concept and the Magma User Interface (UI) Design in Automotive & Transportation and Digital Interaction categories, respectively.

Genesis Magma GT Concept (Silver, Automotive & Transportation)

The Genesis Magma GT Concept boldly reinterprets the brand’s “Athletic Elegance” design philosophy through the proportions and aerodynamics of a high-performance sports car. Featuring a low, wide body, a flowing roofline, and a distinctive boat-tail cabin, the concept expresses a commanding stance and latent power. By prioritizing restrained surfaces and sophisticated details over aggressive styling, the Magma GT Concept encapsulates Genesis' vision for luxury high performance, where athletic tension and refined composure coexist in harmony.

“The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability,” said Genesis Chief Creative Officer, Luc Donckerwolke.

In addition to the Magma GT Concept, Genesis earned two finalist nods that further showcase the brand's expansive design vision and tech innovations.

Genesis G90 Wingback Concept (Finalist, Automotive & Transportation)

Reinterpreting the marque’s flagship G90 sedan as a grand tourer wagon, this concept explores the luxury high-performance potential of Genesis’ Magma program. It combines the G90 Long Wheel Base with an extended roofline and an elegant parabolic profile. Aerodynamic elements inspired by GT endurance race cars — including wide wheel arches, large air intakes, a rear wing, and a diffuser — are exquisitely integrated to embody both high-performance dynamism and the brand's characteristic restrained elegance.

Genesis Magma UI Design (Finalist, Digital Interaction)

Debuting as the digital interface for the first Magma production vehicle, the GV60 Magma, this UI enhances both information visibility and driver engagement during track and high-performance driving. It combines sophisticated chronograph-inspired graphics, the deep blacks of OLED displays, and a restrained Magma orange color palette. In the Magma-exclusive mode, the interface expresses a sense of speed and intense energy through angled typography and dynamic motion graphics.

The 2026 IDEA Award recognitions underscore Genesis’ ongoing commitment to pushing the boundaries of automotive design, solidifying its reputation as a global innovator in both luxury high-performance aesthetics and digital user experiences.

Presented annually by the Industrial Designers Society of America (IDSA), the IDEA Awards are among the longest-running and most prestigious design awards programs in the world. Originally founded to recognize exceptional achievement in industrial design, the program has since expanded to highlight groundbreaking design across numerous disciplines, including automotive and transportation, digital interaction, strategy, and branding.

FRANKFURT, Germany, Sep. 1, 2026 — Genesis Motor Europe announced that the high-performance Genesis GV60 Magma has been shortlisted for the Golden Steering Wheel 2026 (Goldenes Lenkrad), one of Europe's most respected automotive awards. This adds to a growing list of recognition for Genesis among customers, fans, media and industry experts across the region.

"Being shortlisted for such a prestigious award, where the journey begins with the votes of readers, is a strong sign of the growing connection Genesis is building with European customers," said Peter Kronschnabl, managing director of Genesis Motor Europe. "In less than five years, we have evolved from a newcomer into an increasingly recognized premium brand, driven by the quality of our products, distinctive design, and an exceptional customer experience."

Since entering the European market in 2021, Genesis has established itself as a distinctive premium automotive brand, earning recognition for its design, innovation and advanced technology. Today, the brand is present in Germany, the U.K., Switzerland, Italy, France and the Netherlands, with Spain set to follow soon. As Genesis continues to expand its footprint across Europe, it remains committed to delivering products and customer experiences that challenge conventions and redefine expectations in the premium automotive sector.

Among the brand's recent achievements are prestigious international design recognitions, such as Red Dot and iF Design awards. All Genesis models have been awarded maximum 5-star credentials on the Euro NCAP safety tests, contributing to a European product lineup that has consistently achieved the highest levels of safety recognition.

These achievements reflect Genesis' long-term commitment to delivering products tailored to the expectations of European customers, benefiting from the advanced engineering expertise and technological capabilities developed within Hyundai Motor Group R&D centers in Europe and South Korea.

At the heart of Genesis lies the Korean principle of hospitality, "Son-nim", a philosophy that regards every customer as an honored guest. This approach shapes the Genesis experience, across product development, retail and aftersales.

GV60 Magma: The New Challenger

As the first production model from the Magma program, the GV60 Magma represents a bold new chapter for Genesis. Combining the brand's distinctive "Athletic Elegance" design philosophy with enhanced driving dynamics and performance-focused engineering, the model expands Genesis' reach into one of the most competitive and emotionally engaging segments of the premium automotive market.

The GV60 Magma reflects Genesis' ambition to deliver vehicles that inspire not only through innovation, quality and comfort, but also through genuine driving excitement and emotional appeal. European customer deliveries will commence later this year.

List of Awards

SEOUL, Aug. 7, 2026 — Genesis has been honored with two prestigious awards at the 2026 Red Dot Design Award for Genesis Cheongju, its innovative flagship showroom that seamlessly blends regional heritage with contemporary luxury design. The luxury marque secured two accolades in the Brands & Communication Design discipline, including the prestigious “Best of the Best” award — a distinction reserved for exceptional design breakthroughs — in the Retail Design category and a win in the Spatial Communication category.

The recognition demonstrates Genesis' global design competitiveness and its unwavering commitment to delivering a differentiated brand experience that connects its design philosophy with the guest experience.

Opened in April 2025, Genesis Cheongju is the brand's fifth dedicated showroom in Korea — following locations in Hanam, Gangnam, Suji and Anseong — and serves as its first presence in the Chungcheong region. The space was completed in collaboration with ONE O ONE Architects, the esteemed architectural firm behind key brand spaces such as Genesis Lounge and Hyundai Motorstudio Busan.

Layering Heritage and Innovation

The overall design concept of Genesis Cheongju is “Layers Woven with Empathy”. The concept draws on the Korean notion of layering, symbolizing the accumulation of shared experiences and relationships with guests, while also evoking the idea of igniting a new cultural chapter. Cheongju's rich regional heritage, represented by craft cultures such as “Jikji”[1] and “hanji,”[2] is delicately woven throughout the spatial design to connect with Genesis' own design philosophy of craftsmanship.

Through a modern reinterpretation of traditional Korean architectural concepts, the showroom expresses a sense of understated authenticity. The first-floor canopy is a modern take on “cheoma,”[3] while the upper structure draws inspiration from Gyeonghoeru, the royal pavilion at Gyeongbokgung Palace in Seoul. Inside, the third and fourth-floor Brand Cubes capture the essence of “jeongja,”[4] and the sensory feel of hanji.

Beyond Retail: A Community-Centered Experience

Genesis Cheongju transcends conventional showroom design by cultivating a vibrant cultural community. The space hosts collaborative exhibitions with local artists, curated test-drive experiences and exclusive community programs for Genesis owners, positioning the venue as a gathering space for shared experiences and cultural exchange.

Created in 1955, the Red Dot Award is considered one of the top three design distinctions in the world. Each year, it announces winners in three distinct disciplines: Product Design, Brands & Communication Design, and Design Concept, rigorously evaluating entries for design excellence and innovation. 

[1] The oldest surviving book printed using the world’s first-known movable metal type
[2] Traditional Korean paper handmade from the inner bark of the mulberry tree
[3] Traditional Korean roof eaves
[4] Traditional Korean pavilions

FOUNTAIN VALLEY, Calif., July 16, 2026 — From course to screen, Genesis serves as the official U.S. auto partner for Netflix’s “The Hawk,” streaming July 16 only on Netflix and starring Will Ferrell as Lonnie Hawkins, who is making his journey back to the PGA TOUR. As part of the partnership, Genesis vehicles are featured in the series and custom pieces of content highlight the 2027 Genesis GV80, a vehicle that welcomes Lonnie Hawkins’ son, Lance, played by Jimmy Tatro, to "Serenity On Wheels."

“At Genesis, our passion for golf runs deep — it’s a game that reflects many of the values we hold as a brand, including precision and the relentless pursuit of excellence,” said Amy Marentic, chief marketing officer of Genesis Motor America. “Through our sponsorship of world-class tournaments like the Genesis Invitational and Presidents Cup, we connect with fans in a meaningful way by celebrating a shared love for the game. Our partnership with ‘The Hawk’ represents a further opportunity to connect with fans and grow brand awareness while building lasting emotional connections with golf audiences around the world.”

Building on its established presence in the golf community, including title sponsor of The Genesis Invitational and official automotive and mobility partner of the PGA TOUR, the brand’s inclusion in “The Hawk” reflects a consistent connection to the sport and the type of deeper brand integrations it continues to build.

Episode 6 features a dedicated storyline centered on The Genesis Invitational tournament with scenes that include branded set elements and tournament signage, along with verbal mentions during the broadcast. Genesis vehicles are also integrated throughout the episode, appearing on display across key tournament moments.

“My character in The Hawk, Lance, is sponsored by Genesis, and I genuinely love the GV80,” said Jimmy Tatro. “So, the whole partnership felt very natural, almost like an extension of the show.”

“Working with Genesis to unlock a new creative point of view for the brand was a really fun project to partner on. We even got Will Ferrell and his team involved in the creative process,” said Magno Herran, Vice President of Global Brand and Partner Marketing, Netflix. “At the end of the day, I love seeing a brand push beyond its usual comfort levels to play in the world of entertainment, and Genesis saw value in partnering with Netflix to attract new brand fans.”

Genesis’ involvement in “The Hawk” underscores a shift toward holistic marketing that blends entertainment, sport and culture through layered content and strategic integrations, creating more immersive brand experiences that extend beyond the screen and into ongoing cultural engagement.

About Netflix’s “The Hawk”

Lonnie Hawkins, (Will Ferrell) 2004’s number one golfer, struggles on the back nine of his career to recapture his magic. His body says retire, but his heart says he’s not done yet. His ex-wife and his son Lance, golf’s new golden boy, know he’s through. But with one more major to win to complete golf’s Grand Slam, Lonnie refuses to believe he’s anything other than one stroke away from the greatest comeback in golf history.

“The Hawk” premieres on July 16, only on Netflix.

The comprehensive partnership was in coordination between Genesis' media agency Canvas Worldwide, Netflix's in-house Brand Creative Studio and INNOCEAN USA.

For more information on Genesis and its entire lineup of vehicles, visit www.genesis.com.

SEOUL, July 14, 2026— Genesis has taken home two wins for its X Skorpio Concept and Magma GT Concept in the Cars and Motorcycles category in the Design Concept discipline at the 2026 Red Dot Awards. The double recognition once again proves the innovative luxury marque’s world-class design competitiveness against globally established legacy luxury brands.

This marks Genesis’ third Red Dot Award this year, after securing an earlier win in the same category with its first luxury high performance vehicle, the GV60 Magma.

Genesis X Skorpio Concept: Fearless Exploration Meets Extreme Off-Roading

Revealed globally earlier this year in the Rub’ al Khali “Empty Quarter” desert in the UAE, the X Skorpio Concept is Genesis' first extreme off-road vehicle. Inspired by the poised stance of a black scorpion, the concept is purpose-built to conquer demanding terrains without sacrificing the brand's luxurious identity.

The vehicle pushes the boundaries of off-road capability, featuring an integrated tubular frame with a full roll cage, and a body constructed from a lightweight, durable mix of fiberglass, carbon-fiber, and Kevlar. It is powered by a high-performance V8 engine delivering 1,115 PS (1,100 horsepower) and 117.6 kilogram-force meters (850 pound-feet of torque), grounded by 40-inch custom off-road tires on 18-inch beadlock wheels. The exterior pairs defensive, armor-like panels inspired by its namesake with Genesis’ signature Two-Line design, while the cabin redefines off-road luxury with ergonomic performance seating and a unique sliding cockpit display that adapts to both solo and co-pilot off-road navigation.

Genesis Magma GT Concept: A New Era of Luxury High Performance

Unveiled in its evolved form at the 2026 24 Hours of Le Mans, the Genesis Magma GT Concept represents the pinnacle of the brand’s high-performance ambitions and a clear vision for its next decade of motorsport-inspired luxury. Conceived as a two-passenger luxury grand tourer, the concept blends athleticism and elegance through a low-slung, race-ready silhouette, wide muscular fenders, and dynamic mid-engine proportions that optimize aerodynamic efficiency.

Acting as a bridge between open-road luxury and closed-track capability, the Magma GT prioritizes a tactile, driver-centric experience over purely digital interfaces. This philosophy comes to life in the twin-cockpit interior, which celebrates analogue drama through an exposed mechanical shift gate, premium materials, and an instrument cluster inspired by motorsport timekeeping. It stands as a true halo model for the brand, perfectly translating Genesis' "Athletic Elegance" design philosophy into its high-performance Magma program.

“We feel a tremendous sense of honor to receive acknowledgment from the 2026 Red Dot Awards for these significant vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Genesis Global Design. “This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D center. It highlights the remarkable competitiveness of Genesis’ design identity within the global market.”

As one of the world's most distinguished design competitions, the Red Dot Design Award is acclaimed as a hallmark of design excellence. The Design Concept discipline honors cutting-edge and innovative design concepts and varying stages of product development each year. This year, the bold and forward-looking designs of two distinct Genesis concept cars stood out in the highly competitive Cars and Motorcycles category to take home the win.

FOUNTAIN VALLEY, Calif., July 1, 2026 — Genesis has achieved a No. 2 overall finish in the JD Power 2026 U.S. Initial Quality Study℠, climbing seven positions from ninth place in 2025. This significant improvement reflects continued progress across the Genesis lineup and a strong showing in key vehicle segments.

Genesis delivered exceptional results across multiple categories, including top three finishes for the G70 compact premium car, G80 upper midsize premium car and GV80 upper midsize premium SUV. These recognitions underscore the brand’s ongoing focus on craftsmanship, engineering and owner satisfaction in the first 90 days of ownership.

“Genesis continues to push forward with a strong commitment to excellence in every aspect of the vehicle ownership experience,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As we continue to expand our product offering, we are pleased to see SUVs and sedans across our lineup receiving top accolades in industry tests. This JD Power rankings further highlights our relentless pursuit for excellence in quality and reinforces the trust our customers place in the Genesis brand.”

Driving the brand’s rise were substantial improvements from the G80 sedan. The model saw meaningful reductions in reported customer issues, with gains concentrated in infotainment systems, features and controls, and overall usability.

Finishing second in its segment, GV80 posted strong, broad-based gains across multiple quality attributes including infotainment, features/controls and exterior and ranked among the top performers in the Upper Midsize Premium SUV segment, continuing to demonstrate the model’s strength.

“Earning the No. 2 overall ranking in the JD Power Initial Quality Study is a meaningful milestone for Genesis and reflects the entire organization’s dedication to delivering vehicles of the highest standards,” said Barry Ratzlaff, chief customer officer, Genesis Motor North America. “The continued momentum on GV70, GV80 and our sedan lineup highlight our ability to listen to customers, act quickly and continuously refine the experience. These rankings are a testament to the collaboration across our organization and our commitment to setting new standards for quality.”

Study Highlights:

• Overall industry initial quality improved significantly year over year, with fewer problems reported across nine of 10 categories evaluated. 

• Initial quality is measured by problems per 100 vehicles (PP100) during the first 90 days of ownership; a lower score indicates higher quality. 

• JD Power’s 2026 study is based on responses from 78,514 purchasers and lessees of new 2026 model-year vehicles. 

• Infotainment is the only category showing increased challenges, driven primarily by smartphone connectivity issues such as Android Auto and Apple CarPlay integration. 
   

SEOUL, May 20, 2026 — The Genesis GV60 Magma has received distinction for Product Design at the 2026 Red Dot Award in the “Cars and Motorcycles” category. The coveted accolade recognizes the model’s exceptional and innovative design.

“Magma is always the superhero of Genesis; a bionic cocktail between the values of the original model, the donor vehicle and this extra facet,” said Luc Donckerwolke, Chief Creative Officer of Genesis.

The GV60 Magma is the first production model to emerge from Genesis’ luxury high performance Magma program, officially marking the brand’s entry into the high-performance market. The program — named after the unseen energy of molten rock beneath the earth’s surface — aims to create a high-performance version of each vehicle in the Genesis lineup. Embodying the brand’s “Athletic Elegance” philosophy, the GV60 Magma is engineered to provide a sophisticated yet thrilling combination of luxury and high performance and create a deeper emotional connection between the driver and the car.

High-Performance Exterior Design

The exterior design of the GV60 Magma emphasizes the presence of “subtle, untapped power” steering away from overtly ostentatious or aggressive styling. The vehicle features a wider and lower body, which drops the center of gravity to create a planted, confident stance and improve driving stability. Its design incorporates several features to manage airflow and increase downforce for high-speed stability, including a bold front bumper with a widened air intake for improved cooling, canards to reduce lift and a distinctive winglet-type rear spoiler. The GV60 Magma is also equipped with 21-inch forged wheels, designed to be lightweight and help cool the brakes, that are fitted with 275/35R21 tires.

Driver-Focused Interior

The interior blends luxurious and sporty elements, creating an environment that is both comfortable and focused on the driving experience. The racing-inspired cabin features exclusive 10-way power bucket seats upholstered in a premium suede-like material, providing both comfort and firm support during spirited driving. The interior is finished with double-diamond accent stitching — available in Magma Orange or Ash White — along with a steering wheel featuring a dedicated “Magma” button and metal pedals, reinforcing its sporty character.

Switches, bezels and door handles are all finished in black to add a cohesive sophistication, while a 27-inch integrated OLED display serves as both the instrument cluster and navigation screen. When “Magma Mode” is activated, the cluster changes to a three-circle layout to display the most essential driving data.

The GV60 Magma accelerates from 0 to 100 kilometers per hour in just 3.4 seconds and from 0 to 200 kilometers per hour in just 10.9 seconds — offering the most powerful performance within the Genesis lineup.

The Red Dot Design Award has been a globally recognized authority on design quality for over six decades. As one of the most prestigious competitions in the world, it honors the best work each year in three categories: Product Design, Brands & Communication Design and Design Concept.

Genesis’ repeated success in these awards is a testament to its profound commitment to design excellence. Each honor reinforces the marque’s status as a luxury automotive brand that not only pioneers unique innovations but is also devoted to creating a truly comprehensive and satisfying customer experience.

FOUNTAIN VALLEY, Calif., May 6, 2026 — CarGurus has honored the Genesis G70 its Best Smart Luxury Awards as part of its inaugural Confidence Awards, recognizing the sport sedan for delivering a combination of advanced technology, safety features and performance for everyday drivers.

“At Genesis, we’re committed to providing vehicles with intuitive features that enhance usability and elevate the driving experience,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “G70 continues to resonate with enthusiasts and everyday drivers alike, delivering a refined yet engaging experience.” 

G70 is equipped with advanced technology and convenience features focused on everyday usability. Standard features include standard premium navigation with a 10.25-inch HD screen, USB‑C charging ports, touch‑type climate controls, and a frameless rearview mirror. Available Genesis Digital Key 2 with Near Field Communication (NFC) compatibility allows drivers to unlock, start and share access to the vehicle using Apple Wallet or Samsung Pass, while automatically loading saved driver preferences. 

G70 comes standard with a 2.5-liter turbocharged engine producing 300 horsepower paired with Brembo brakes. It also comes in a 3.3-liter twin turbocharged V6 gasoline engine. This powertrain also propels the G70 Prestige Graphite, balancing performance and advanced technology. Five selectable drive modes adjust steering, throttle response, suspension behavior and fuel efficiency. 

Exterior design elements reflect Genesis “Athletic Elegance” design philosophy, including the new Genesis emblem engraved with a Guilloche pattern, new exterior color options — Vatna Gray and Kawah Blue — and Two-Line headlamps featuring micro lens array (MLA) technology. 

“This award is all about thoughtful luxury that appeals to your head as much as your heart,” said David Undercoffler, head of consumer insights at CarGurus. “And there’s nothing on the road today that’s better at proving luxury can be both rational and indulgent than the Genesis G70. Regardless of which engine, drivetrain, and price point you pick, this sport sedan comes standard with endless satisfaction.” 

The inaugural CarGurus Confidence Awards were relaunched to give shoppers greater clarity and confidence during the car-buying process. Vehicles are evaluated using a rigorous, transparent methodology that leverages CarGurus’ inventory and pricing data, and emphasizes objective vehicle scoring across areas such as performance, efficiency, safety, technology and cost of ownership, with final selections informed by expert insight from the CarGurus editorial and content teams to reflect real-world ownership needs.

FOUNTAIN VALLEY, Calif., May 4, 2026 — WardsAuto has named the Genesis GV70 3.5T Sport Prestige a 2026 Wards 10 Best Interiors & UX Award winner, recognizing the SUV for its interior design, technology and user experience. This marks the second Wards 10 Best Interiors & UX award for Genesis following the all-electric GV60 SUV’s inclusion in 2023.

“GV70 has become our most popular model in the U.S. as customers resonate strongly with the elevated craftsmanship of its cabin and intuitive technologies,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “This recognition from WardsAuto highlights our focus on designing interiors that enhance the driving experience through a balance of elegance, comfort and usability.”

The interior of the 2026 GV70 3.5T Sport Prestige reflects Genesis’ “Beauty of White Space” philosophy with clean architecture and elevated materials. Design elements include Nappa leather seating surfaces, carbon fiber accents and a microfiber suede headliner.

Convenience features include an Ergo Motion driver’s seat with power lumbar and cushion extension, three zone climate control, enhanced voice recognition controls, and manual rear door shades. The user experience centers on a new 27 inch OLED integrated instrument cluster and display. Also new for 2026 is Terrain Mode which optimizes vehicle performance based on road conditions – snow, mud or sand.

Genesis’ suite of driver assistance technologies includes integrated camera and sensor based systems, including Highway Driving Assist 2, Forward Collision Avoidance Assist, and Rear Cross Traffic Collision Avoidance Assist. Additional technology features include Bang & Olufsen® premium audio, Genesis Connected Services, and Genesis Digital Key 2.

GV70 is a sport-oriented expression of the Genesis SUV lineup, shaped by the brand’s “Athletic Elegance” design philosophy. Its confident proportions and fluid exterior lines set the stage for a cabin that prioritizes refinement and comfort. In the 3.5T Sport Prestige form, the ride and suspension technologies work together to deliver a smooth driving experience. Exterior details reinforce the GV70 3.5T Sport Prestige’s confident presence, including 21 inch sport alloy wheels, exclusive air intake, dark chrome rear diffuser, dual single muffler tips, multi-lens array (MLA) headlamps and a redesigned G-Matrix Crest Grille.

"This GV70 oozes style and luxury, with its sweeping dash, touch of chrome finish on doors, console and steering wheel and carbon-fiber material on doors and console,” said Dave Zoia, judge, WardsAuto. “The quilted seats and splash of color from its orange seatbelts and accent stitching supply the finishing touches. The large, curving screen provides the perfect interface to Genesis’ top-notch infotainment tech. The bottom line: The GV70 strikes all the right chords."

The annual Wards 10 Best Interiors & UX Awards honor vehicles that set new benchmarks in cabin design and usability. Winners are selected through comprehensive daily driving evaluations conducted by WardsAuto judges, who assess interior aesthetics, material quality and fit and finish, connectivity and infotainment, comfort and usability of controls, driver assistance technologies and overall value. For 2026, the awards highlight a broader industry movement toward serene cabin environments paired with advanced, thoughtfully integrated user experience technologies.

FOUNTAIN VALLEY, Calif., April 24, 2026 — The Texas Auto Writers Association (TAWA) named the Genesis G70 Prestige Graphite its 2026 Car of Texas. G70 Prestige Graphite was recognized for its compelling blend of turbocharged performance, effortless all-wheel drive capability and refined sport-sedan handling. The award builds on a growing list of accolades from TAWA, further highlighting the brand’s commitment to delivering an elevated driving experience.

“The Genesis G70 Prestige Graphite embodies Athletic Elegance, elevated craftsmanship and everyday versatility, making it the ideal sport sedan,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “G70 Prestige Graphite delivers an exceptional balance of performance and comfort, which is why it continues to resonate with enthusiasts and everyday drivers alike.”

G70 Prestige Graphite delivers a distinctive expression of sport sedan refinement, powered by a 3.3L twin turbocharged V6 engine available in RWD or AWD and paired with a sport electronic controlled suspension (ECS) for poised, engaging road feel. Exclusively finished in Ceres Blue or Vatna Gray, the model stands apart with dark chrome Crest Grille accents and dark finish 19-inch wheels, sharpening Genesis’ Athletic Elegance design into a more purposeful, performance-inspired presence.

Inside, the driver-focused cabin makes an immediate statement with Ultramarine Blue Nappa leather and orange contrast stitching, complemented by a microfiber suede headliner and 12.3-inch 3D digital instrument cluster. A full suite of advanced driver assistance technologies enhances comfort, confidence and everyday usability, reinforcing the G70 Prestige Graphite’s balance of luxury craftsmanship and engaging capability.

During the Texas Auto Roundup, TAWA journalists and content creators tested and scored vehicles across a sliding scale of key attributes including interior and exterior design, performance, value and overall personal appeal. Vehicles were evaluated in real-world driving conditions, allowing the panel to assess everything from daily usability to overall capability.

G70 Prestige Graphite stood out amongst a diverse lineup of competitors with its refined craftsmanship and bold on-road capabilities. 

“With 300 horsepower, razor-sharp handling, and a bold, sophisticated design, the Genesis G70 redefines what a modern sedan can be,” said Marc Newman, president of TAWA. “Genesis continues its momentum, securing the top award at the TAWA Auto Roundup for the fourth straight year.”

FOUNTAIN VALLEY, Calif., April 23, 2026 — U.S. News & World Report named the 2026 Genesis GV60 Best Compact Electric SUV in its 2026 Best Hybrid and Electric Car Awards, marking the brand’s first win in this category. GV60 represents a dynamic and athletic electric vehicle (EV) in the Genesis lineup.

“GV60 seamlessly integrates distinctive design, intuitive technology and fun to drive characteristics,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “This recognition from U.S. News & World Report underscores Genesis’ focus on delivering electric vehicles that balance efficiency, thoughtful innovation and timeless design.”

The 2026 GV60, which is built on Genesis’ Electric Global Modular Platform (E-GMP), features an upgraded 84.0 kWh long-range battery paired with an advanced 800 volt architecture, delivering an EPA estimated range of up to 306 miles. It’s equipped with a native North American Charging Standard (NACS) port, expanding access to ultra-fast charging infrastructure and adding everyday convenience. GV60 can charge from 10% to 80% in approximately 18 minutes using a 350 kW DC fast charger.

Exterior features of GV60 include a newly refined three-dimensional front grille and bumper and available updated alloy wheel designs in 20-inch and 21-inch sizes. Signature Genesis design elements, including the Two Line Multi Lens Array (MLA) LED headlamps and exclusive Tromso Green exterior paint, reinforce GV60’s athletic presence.

Available Electronically Controlled Suspension with Road Preview adds everyday comfort with automatic suspension adjustments to minimize pothole and speed bump impact. Five distinct driving modes also allow the GV60 to adapt performance to different driving styles.

Inside, the 2026 GV60 delivers an immersive, technology forward experience highlighted by a newly upgraded 27 inch OLED instrument cluster and navigation display with customizable split screen views. Available Active Noise Control produces inverted sound waves to counter road noise. Exclusive to GV60, the Crystal Sphere adds both visual elegance and functional feedback, rotating to reveal the shift dial while communicating vehicle status through ambient light and haptics.

“The GV60 is efficient, charges quickly and provides plenty of performance in whisper-quiet silence,” said Alex Kwanten, Managing Editor of Autos at U.S. News. “But it’s the blending of those excellent EV traits with daring design and an opulent interior that makes it a winner. Luxury vehicles should feel special and sophisticated, and the GV60 really does.”

The annual U.S. News Best Hybrid and Electric Car Awards evaluate vehicles across multiple electrified segments using an objective methodology that combines each vehicle’s overall score in the U.S. News Best Car Rankings with EPA data for range and energy consumption, pricing information, and the consensus opinion of the automotive press, including hands-on testing by U.S. News editors. For 2026, the awards expanded into additional size and price classes, further differentiating vehicles within competitive categories.

The U.S. News 2026 Best Hybrid and Electric Car Awards recognize vehicles that offer the strongest overall combination of quality, efficiency, technology and value in their respective segments, based on measurable data and expert evaluation.

FRANKFURT, Germany, April 16, 2026 — Genesis has been recognized as the “Best Brand Overall” as part of AUTO BILD’s 15th annual readers’ survey, one of Germany’s largest and most respected reader-led brand evaluations.

Genesis’ success in this year’s survey marks the first time a Korean brand has taken the top spot - “Best Brand Overall.” Genesis also came first overall in the “Luxury Class” category and scored highest in the “Value For Money” category in the same class, highlighting the strength and quality of the brand’s position in one of Europe’s most competitive automotive markets.

Managing Director of Genesis Motor Europe Peter Kronschnabl comments: “We are thrilled to be recognized by the readers of AUTO BILD in this year’s survey. For Genesis, these wins are a strong endorsement of our growing brand appeal and the desirability of our all-electric model lineup in Europe. We are committed to delivering cars that combine refined design, advanced technology and features with a distinctly customer-centric ownership experience.

“These three victories reflect our wider momentum across the region. Genesis now operates in six European markets; Germany, France, Italy, The Netherlands, Switzerland and the U.K., with Spain still to come in 2026. With more brand presence across Europe than ever before, and our first high-performance model, GV60 Magma, arriving this year, we continue to go from strength to strength.”

First launched in 2011, the survey reflects the opinions of over 50,000 readers, who evaluated the 52 leading automotive brands across 14 categories. Each brand is comparatively ranked on three criteria: quality, design and value for money. The results provide a direct measure of consumer trust, relevance and desirability of top automotive brands on sale in Germany and across Europe.

NEW YORK, April 1, 2026 — Genesis today announced the expansion of its Prestige Graphite lineup, adding the trim to its popular GV70 SUV. Following its debut on the G70 sport sedan, the Prestige Graphite trim brings a further sport-oriented option to the award-winning GV70 SUV, reaffirming the brand’s commitment to bold designs and refined performance. 

“GV70 continues to set the benchmark by seamlessly blending athletic capability, bold designs and everyday versatility,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “The Prestige Graphite trim amplifies GV70’s already confident character, making it an ideal choice for those who like to make a bold impression.” 

The exterior of the 2027 GV70 Prestige Graphite features a darker, performance-driven character that sets it apart from the rest of the lineup. The vehicle has 21” dark metallic glossy alloy wheels that enhance its athletic stance. Complementing the wheels are new, exclusive red brake calipers that emphasize the model’s performance orientation and give the exterior a bold touch. Gloss black mirror caps add a sleek, athletic feel, while dark chrome accents applied throughout the exterior further refine GV70’s already distinctive styling. 

Inside, GV70 Prestige Graphite features Nappa leather seating surfaces with suede inserts and headrest logo embossing, creating a refined yet athletic interior environment. New carbon fiber trim adds a high-performance edge to the cabin’s aesthetic and provides a striking visual contrast to the soft touch materials. The unique startup animation further enhances the digital experience from the moment the driver enters the vehicle. 

Customers can choose from two new exterior paint colors, Ceres Blue Matte and Bering Blue, both of which deepen the vehicle’s visual impact. GV70 Prestige Graphite is also available in Makalu Gray and Uyuni White.

GV70 Prestige Graphite features include: 

• Red brake calipers 

• Gloss black mirror caps 

• Dark chrome and gloss black exterior accents 

• New exterior colors: 
  o Ceres Blue Matte 
  o Bering Blue 

• Interior Ultramarine Nappa leather seating surfaces with suede inserts and Genesis logo headrest embossing 

• Unique interior startup animation 

• New carbon fiber interior trim 

The 2027 GV70 Prestige Graphite will be on display at the New York International Auto Show from April 3-12. More details, including availability and pricing, will be shared soon. 

FOUNTAIN VALLEY, Calif., March 27, 2026 — The Texas Auto Writers Association (TAWA) has named the 2026 Genesis G70 Prestige Graphite its Luxury Vehicle of Texas. Genesis has been awarded Luxury Vehicle of Texas for four consecutive years, reinforcing the brand’s continued momentum in the Lone Star State and underscoring its commitment to delivering bold design and refined performance.

“This recognition of G70 Prestige Graphite from the Texas Auto Writers Association reflects our commitment to craftsmanship and performance,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “G70 continues to resonate with enthusiasts and everyday drivers alike, delivering a refined yet dynamic experience.”

TAWA’s panel of automotive journalists and content creators evaluated vehicles based on a sliding scale across key criteria including interior, exterior, performance and overall personal appeal. They tested vehicles on the road during the Texas Auto Roundup, an annual event designed to evaluate and recognize standout vehicles across performance, refinement and innovation categories.

G70 Prestige Graphite distinguished itself amongst a diverse lineup of competitors with its athletic driving character, enhanced craftsmanship and distinctive design.

“The Genesis G70 redefines the modern sports sedan, achieving a rare harmony between elevated luxury, razor-sharp handling, and confident, linear power delivery,” said Marc Newman, president, TAWA. “Its exceptional level of refinement and dynamic precision sets a benchmark that even the most established European competitors find challenging to match.”

G70 Prestige Graphite blends confident performance with refinement, powered by a 3.3L twin turbocharged V6 engine available in RWD or AWD and enhanced by a sport electronic controlled suspension (ECS) for composed and engaging handling. G70 Prestige Graphite comes exclusively in Ceres Blue or Vatna Gray paint and features dark chrome accents on the Crest Grille and dark-finish 19-inch wheels.

Inside, the driver-focused cabin features Ultramarine Blue Nappa leather with orange contrast stitching, a microfiber suede headliner and a 12.3-inch 3D digital instrument cluster. Advanced driver assistance technologies further elevate comfort, confidence and everyday usability.

SEOUL, March 26, 2026 — Genesis today announced that it has been recognized with two prestigious iF Design Awards for 2026, honoring the marque’s dedication to creating refined, meaningful connections with its customers through both digital and physical experiences. The Genesis Magma User Interface (UI) and the Genesis Tea Experience were awarded in the User Interface (UI) and User Experience (UX) disciplines, respectively. 

Genesis Magma UI 

Genesis Magma UI, honored in the Product Interfaces category, is the graphical user interface for the high-performance GV60 Magma. Its design concept, inspired by the intricate beauty of a mechanical watch face, expresses the unique identity and refined luxury of the Magma high-performance program. 

It capitalizes on the true black capabilities of its OLED display, contrasting it with Magma Orange to create a minimalist design. The interface changes based on the driving mode to display crucial performance data such as a G-force meter and the remaining boost time of the car’s Boost Mode. It provides a dynamic and intuitive experience, seamlessly blending sophisticated aesthetics with rewarding, driver-focused functionality. 

Genesis Tea Experience 

The Genesis Tea Experience, a winner in the Retail/Banking UX category, is a quiet and immersive moment of mindfulness designed to build lasting relationships that go beyond the transactional. Rooted in Korean tea culture, where warmth and thoughtful hospitality are paramount, the experience engages the senses with intention. 

Every detail — from the aroma and flavor of the signature tea blends to the bespoke teaware inspired by traditional Korean motifs such as Hanbok ribbon ties, the fortune pouch (Bokjumeoni), folding screens (Byungpung) and the Bojagi fabric wrap — is intentionally crafted. Through subtle storytelling, each element guides guests into a state of calm. Instead of relying on spectacle, this refined, sensory approach transforms brand spaces and proves that stillness can leave the deepest impression. Its presence elevates hospitality and sets a new emotional standard in luxury automotive communication, inviting guests to reconnect and feel truly seen. 

Genesis has been recognized by the prestigious iF Design Awards for two distinct, yet equally important, aspects of its brand experience guided by its “Son-nim” value of hospitality, where every customer is treated as an honored guest. The dynamic Magma UI and the serene Genesis Tea Experience fully embody the design philosophy of “Athletic Elegance,” showcasing an audacious and progressive approach. This demonstrates that the Genesis journey transcends mere driving experience. 

The iF Design Award, hosted by iF International Forum Design GmbH, is one of the world’s most celebrated and valued design competitions. For 2026, the awards attracted over 10,000 submissions from 68 countries, which were evaluated by a panel of 129 expert jurors. 

FOUNTAIN VALLEY, Calif., Feb. 26, 2026 — Parents magazine has named the Genesis GV80 the best luxury five-passenger SUV in its 2026 Best Family Car Awards, highlighting the SUV for its combination of purposeful design, advanced safety offerings and intuitive features that support everyday family life. 

“GV80 reflects our commitment to delivering vehicles that exceed the expectations of our customers and their families,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “This recognition from Parents magazine reinforces the importance of thoughtful engineering and meaningful technology in creating an elevated driving experience for parents and passengers alike.” 

The Genesis GV80 delivers a refined in-car experience shaped by convenience, comfort and safety. Updated for the 2026 model year, the interior features a 27-inch-wide OLED integrated instrument cluster and navigation screen, redesigned console space with larger cupholders, and a wireless charging tray. Available advanced safety features include Rear Cross-Traffic Collision Avoidance Assist, Blind-Spot View Monitor, Highway Driving Assist 2 and Forward Collision-Avoidance Assist to support confidence on every trip. Families also benefit from the available Bang & Olufsen® premium audio system and Genesis Digital Key 2 that elevate the driving experience. 

The Parents list of Best Family Cars showcases vehicles that excel in safety and help enhance the everyday experiences of families. For many of us, cars serve as our second homes. They're the spaces where we connect through music, explore new places and transport our most precious cargo: our kids. Award winners are selected through a combination of expert evaluation, real-world testing and industry data review. Earning a 2026 Parents Best Family Cars Award highlights the GV80 as a trusted choice for families. 

2026 Genesis models are available now at Genesis retailers nationwide. For more information, customers should visit www.genesis.com or contact their local retailer. 

FOUNTAIN VALLEY, Calif., Feb. 4, 2026 — Car and Driver recognized four Genesis models in its 2026 Editors’ Choice Awards. The Genesis G80, G90, GV70 and GV80 were named as winners in their respective categories after editors carefully tested, evaluated and inspected nearly 450 vehicles on the market today. To win, a vehicle must have earned a rating of at least 9 out of 10 stars from Car and Driver’s expert vehicle reviewers. 

“In just a decade, Genesis has surpassed one and a half million vehicles sold globally – an important milestone that reflects the strong momentum behind our brand,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As we continue to grow, this recognition from the editors of Car and Driver underscores our commitment to delivering vehicles with timeless design, advanced technology and an exceptional driving experience.” 

Genesis’ award-winning lineup offers a comprehensive suite of advanced safety and convenience features, including available Forward Collision-Avoidance Assist, Blind-Spot Monitor, Surround View Monitor, Rear Cross-Traffic Avoidance Assist, Parking Distance Warning, Highway Drive Assist and more. 

Intuitive technology elevates the experience further with an available 27-inch OLED display that seamlessly integrates the gauge cluster and infotainment system, available Bang & Olufsen® premium audio, Genesis Digital Key and Smart Key. Carefully crafted design elements, such as the signature two-line headlamps with micro lens array (MLA) technology and G-Matrix Crest Grille, bring Genesis’ commitment to timeless design to life. 

The Editors’ Choice awards were conceived to serve Car and Driver’s growing audience of new-vehicle shoppers by providing them with a comprehensive list of recommended models. Editors’ Choice honorees range from compact sedans and hatchbacks to full-size SUVs and pickup trucks, all of which are the best at fulfilling their mission while maximizing value. Each one also aligns with Car and Driver’s assertion that the best vehicles are the ones that deliver an engaging on-road experience. 

The full list of Genesis vehicles recognized by Car and Driver 2026 Editor’s Choice Awards: 

• Genesis G80 – Luxury Mid-size Cars 

• Genesis G90 – Full-size Luxury Cars 

• Genesis GV70 – Compact Luxury SUVs 

• Genesis GV80 – Mid-size Two-Row Luxury SUVs 

LONDON, Jan. 23, 2026 — Following the What Car? Car of the Year Awards 2026, Genesis is pleased to announce that GV60 has been awarded Best Interior in the Premium Electric EV category.

The win marks the third award bestowed to GV60 by What Car? after taking home Best Electric SUV in the What Car? Car of the Year Awards 2023, swiftly followed by another win for Best Electric SUV at the Electric Car of the Year awards in the same year.

Steve Huntingford, Editor at What Car?, commented: “Pretty much every surface in the Genesis GV60 is covered in pleasing, soft-touch materials. Meanwhile, if you specify the optional Nappa Leather with Quilting, it feels even more luxurious. But it’s not just the quality that impresses; the rotary infotainment controller and proper metal switches not only feel great but also keep distraction to a minimum while driving.”

Towards the end of 2025, GV60 received a suite of sophisticated mid-cycle design enhancements throughout, further elevating the already well-acclaimed model. The redesigned, high-tech cockpit gained a new 27-inch connected car Integrated Cockpit (ccIC), which merged the infotainment and driver information systems across a large panoramic screen, creating a seamless, intuitive display. A new three-spoke heated steering wheel features across all specifications, with Hands-On Detection for an additional level of safety while on the road. In addition, a suite of new entertainment services was made available including Disney+, Netflix and Bloomberg Media.

“It is brilliant to see GV60 take home another title at the What Car? Awards. The recognition of Best Interior is a testament to the thoughtful design updates that underpin the latest model enhancement. It improves upon an already luxurious and logical interior that reflects the Genesis ‘Son-nim’ brand identity aligned with the needs of the customers, who are our honored guests. Genesis’ design philosophy is to create an environment that perfectly balances personal space and state-of-the-art technology, which is what sets the brand apart when it comes to our interior build quality,” said Ben Sargeant, Director of Genesis and Customer Strategy.

LONDON, Nov. 28, 2025 — Genesis has taken home the enviable title of “Premium Car of the Year” for the recently updated Electrified GV70 following the Scottish Car of the Year Awards 2025. 

In 2022, the GV70 range - including Electrified GV70 - was awarded “Best Large SUV,” marking the second award win bestowed by the Association of Scottish Motoring Writers for the model. Following the Electrified GV70’s refresh in 2025, the enhancements have earned the model the top spot in the Premium category against tough competition from luxury competitors. 

“It is a true testament to the Electrified GV70 that it has now received two awards at the prestigious Scottish Car of the Year Awards,” said Ben Sargeant, Director of Genesis UK and Customer Strategy, who accepted the award on behalf of the brand. 

“At Genesis we strive to continuously elevate our products and support our customers through our ‘Son-nim’ customer-centric approach. This can be seen in the thoughtful updates in the newest Electrified GV70 model, bringing a sense of exclusivity to the SUV segment. Thank you to the Association of Scottish Motoring Writers for the award; it is an honor to receive the recognition particularly given the brand’s strong ties and investment in Scotland.” 

Category winners are voted for by members of the Association of Scottish Motoring Writers, who praised the Electrified GV70 for its performance, refinement and superior interior. Ally Ballingall, President of the Association of Scottish Motoring Writers, remarked: “The Genesis Electrified GV70 secured the Premium award for its masterful mix of luxury, refinement and electric performance. Judges admired its serene cabin, exceptional build quality and effortless, near-silent power delivery. In particular its superb interior with its premium feel elevated it above established rivals. With distinctive design and a truly impressive driving experience, it proved an outstanding winner.” 

Mid-cycle updates to the Electrified GV70 saw the model gain a bigger battery of 84 kWh, increasing range yet maintaining Genesis’ quick charging speeds of 10 to 80 percent in just 19 minutes. Building upon the existing level of luxury in the cabin, recent updates included a new panoramic 27-inch OLED display, premium soft touch materials and new aluminum interior accents, combining with “Milky Way” patterned mood lighting to create an elegant and sophisticated feel. 

The refresh introduced selectable Virtual Gear Shift technology, which simulates the behavior of a conventional gearbox and offers a deeper level of control and engagement, whilst retaining “Boost Mode,” allowing drivers to unlock the full 490 PS of power when required.

FOUNTAIN VALLEY, Calif., Nov. 21, 2025 — Genesis was named Best Luxury Car Brand by U.S. News & World Report as part of the publication’s 2026 Best Vehicle Brand Awards.

“At Genesis, we are committed to delivering vehicles that blend timeless design, advanced technologies and a refined driving experience,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “Genesis continues to elevate our product lineup, and this recognition from U.S. News as Best Luxury Car Brand is a testament to our continued focus on exceeding customer expectations.”

Genesis’ award-winning lineup includes both sedans (G70, G80 and G90) and SUVs (GV60, GV70, GV80 and GV80 Coupe), offering a comprehensive suite of advanced safety and convenience features, including Forward Collision-Avoidance Assist[i], Blind-Spot Monitor[ii], Surround View Monitor, Rear Cross-Traffic Avoidance Assist[iii], Parking Distance Warning, and Highway Drive Assist[iv].

In addition to a focus on leading safety, drivers can enjoy intuitive technology, such as an available 27-inch OLED display integrating the gauge cluster and infotainment system, available Bang & Olufsen® premium audio, Genesis Digital Key, as well as carefully crafted designs that reflect the brand’s “Son-nim”, or honored guest, elevated hospitality approach.

“Genesis has been consistently crafting world-class products and a premium customer experience for nearly a decade,” said Alex Kwanten, Autos managing editor at U.S. News & World Report. “That’s reflected in vehicles that regularly upstage established luxury competitors. Four Genesis models top their classes in our rankings, and particularly strong scores from the GV70 and G90 helped clinch this award.”

The U.S. News & World Report Best Vehicle Brand Awards evaluate 39 automotive brands across six key segments, including cars, SUVs, trucks, and luxury vehicles. To determine the award winners, U.S. News Best Cars averaged the overall score of all the given brand's products in each award class. The vehicle scores are derived from the U.S. News Best Cars rankings, which take into account a range of data points like safety ratings and reliability data, as well as the consensus opinion of the automotive press. The brand with the highest average score was designated the winner in that specific category. Genesis earned top honors in the luxury category for its consistently high ratings in quality, comfort, and innovation.

SEOUL, Nov. 19, 2025 — True luxury isn’t just about sophisticated design and cutting-edge technology; it’s about safety. More than a luxury vehicle, Genesis is a sanctuary where advanced safety features and exceptional craftsmanship come together to create an elevated driving experience.

Several of the marque’s models have been independently recognized for their safety features, passing the most strenuous safety testing with flying colors. Most recently, six Genesis models were recognized for their excellent safety performance by the Insurance Institute for Highway Safety (IIHS). 

Independently Recognized

The IIHS awarded the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025) and 2025 GV80 models the 2025 TOP SAFETY PICK+ (TSP+) rating. IIHS also awarded the 2025 Genesis G90 the 2025 TOP SAFETY PICK (TSP) rating. IIHS awards only apply to U.S. models.

But what is the IIHS and what do these ratings mean? The IIHS is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.

Based on a vehicle’s performance in crashworthiness tests (small overlap front, moderate overlap front: updated test, and side: updated test) as well as crash avoidance and mitigation tests (headlights and front crash prevention: pedestrian), the IIHS assigns a rating for each test.

To qualify for 2025 IIHS TOP SAFETY PICK, a vehicle must earn good ratings in the small overlap front and updated side tests and an acceptable rating in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

To qualify for 2025 IIHS TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front, updated moderate overlap front and updated side tests. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights. 

Earning the 2025 IIHS TSP and TSP+ awards positively promotes Genesis’ reputation as a manufacturer of safe vehicles in the U.S. market. This is because American consumers trust the IIHS’s scientific and systematic safety evaluation methods. 

Raising Safety Standards

Earning these ratings is becoming increasingly challenging, as the IIHS’s evaluation standards have become more stringent over the past few years. In 2023, IIHS increased the weight and speed it uses in the side impact test. The same year, a nighttime vehicle-to-pedestrian front crash prevention evaluation was added. In 2025, IIHS updated the criteria to earn the 2025 IIHS TOP SAFETY PICK awards, including the requirement of better protection for second-row occupants.

Genesis welcomed the new, tougher criteria and stepped up to the plate. A total of six Genesis models earned the coveted 2025 IIHS TSP and TSP+ ratings under the more stringent IIHS regulations in 2025 — the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025), 2025 GV80, and 2025 Genesis G90. IIHS awards only apply to U.S. models.

However, over in Europe, Genesis has also won top honors from the European New Car Assessment Programme (NCAP). The Genesis G70, GV70, G80 and GV80 won “5-star” NCAP ratings in 2021, and the Genesis GV60 received a 5-star rating from NCAP in 2022.

Beyond Just Crash Testing

Genesis vehicles do well in independent safety evaluations because they are a part of a rigorous and comprehensive Group-level culture of safety technology development and testing. Before Hyundai Motor Group even releases a new model or submits it for outside testing, it tests it in-house at its R&D Center in Namyang, a 40,000-square-meter facility specifically designed and built in 2005 for thorough safety testing.

Within the Center, the Group spends about 4,000 hours and $7 million to run approximately 100 crash tests involving 27 different types of crash test dummies to make sure each new car model has the highest possible level of crash safety. The crash tests are only a small part of the safety testing process; most of the time is taken up in analyzing the crash results to extract meaningful insights. This data, combined with real-world accident reports from national highway and safety organizations worldwide, is used to develop and refine safety features, including innovations like the world’s first composite crash airbag developed by the automaker in 2019.

The result of all this testing is a comprehensive suite of preventative technologies that work together to reduce the likelihood of accidents. Here are some of the most notable safety technologies that can be found in Genesis vehicles:

Forward Collision-Avoidance Assist (FCA):  Uses a combination of radar and front-facing cameras to scan the road ahead for vehicles, pedestrians, cyclists and even oncoming traffic at intersections. If a potential collision is detected, the system issues visual and audible warnings to alert the driver. If the driver does not react to the warning sounds, FCA can apply partial or full braking to either mitigate or entirely avoid impact.

Blind-Spot Collision-Avoidance Assist (BCA): Uses radar sensors on the rear corners to monitor adjacent lanes for approaching traffic. If a vehicle is detected, a warning light appears in the side mirror and an alert sounds inside the cabin. If the driver ignores the warning and attempts a lane change anyway, the system can gently steer the vehicle back into its lane or, in some situations, apply selective braking to prevent a collision.

Advanced Airbags: Vehicles made by Genesis include 8-10 different airbags to protect passengers in a variety of potential collisions. Front airbags exist for both the driver and front passenger. Also included on the driver’s side is a driver’s knee airbag to prevent leg injuries in a head-on collision. Side airbags inflate between the driver and the door, and between the passenger and the door, to prevent injuries from side impact collisions. Between the driver and front passenger is also a center side airbag that pops in between the two seats, reducing the chance of first-row occupants hitting each other’s heads or other objects in the event of a side collision. Only 10 car models in the U.S. have this type of safety measure installed. There are also two rollover curtain airbags that deploy from both sides of the roof rails above the front and rear doors that further protect the heads of occupants in the car in the event of side impact collisions. They also deploy if a rollover is detected in models that have rollover sensors.

Note: Availability of models and configurations may vary by market.

FRANKFURT, Germany, Sept. 12, 2025 — The Genesis Electrified G80* was named the winner in the imported upper mid-size category at yesterday's Company Car of the Year 2025 awards ceremony. The prestigious award was presented at IAA Mobility in Munich.

The Company Car of the Year award recognizes the best vehicles for commercial use in 17 categories. A total of 266 models were nominated. An independent jury of fleet experts first selected three favorites per category and then, optionally, the best import models. 

"We are delighted that the Genesis Electrified G80 impressed the jury. This award confirms our claim to set standards in the demanding fleet segment with timeless design, state-of-the-art technology and premium service," explains Christian Henkes, Head of Marketing at Genesis Motor Germany. 

The Genesis Electrified G80 impresses in the 2025 model year with striking innovations such as a 94.5 kilowatt-hour battery for ranges of up to 570 kilometers, rear-axle steering and a wheelbase extended by 13 centimeters. Inside, a seamlessly integrated 27-inch OLED display provides a luxurious high-tech experience. The generous standard equipment includes a new 17-speaker audio system from Bang & Olufsen with Dolby Atmos, which guarantees an immersive sound experience. At the beginning of the year, the Genesis Electrified G80 received recognition in the Car and Driver Editors' Choice Awards 2025, where it was honored alongside other Genesis models for its design, technology and driving comfort. 

The awards ceremony follows on from other highlights for Genesis at IAA Mobility. On Tuesday, the brand presented its model portfolio at the Genesis Studio Munich on Theatinerstrasse. The revamped GV60 celebrated its German premiere and the official start of orders. Visitors can also experience the brand's electric models — including the Electrified G80, Electrified GV70 and GV60 — during test drives on the IAA Blue Lane. With the presentation of the GV60 Magma Concept, Genesis also provided a glimpse of future high-performance models. 

*The models and engines have the following fuel consumption and emission values: 

Genesis Electrified G80 – WLTP combined energy consumption: 18.1 kilowatt-hours/100 kilometers; CO₂ emissions: 0 grams/kilometer; CO₂ class: A. 
Genesis GV60 – WLTP combined energy consumption: 16.7–19.0 kilowatt-hours/100 kilometers; combined CO₂ emissions: 0 grams/kilometer; CO₂ class: A. 
Genesis Electrified GV70 – Combined energy consumption: 19.4 kilowatt-hours/100 kilometers; CO₂ emissions: 0 grams/kilometer; CO₂ class: A. 

The specified fuel consumption and emission values are determined based on the Worldwide Harmonized Light Vehicles Test Procedure (WLTP). For vehicles newly type-approved since January 1, 2021, the official figures are only available according to WLTP.

FOUNTAIN VALLEY, Calif., Aug. 21, 2025 — JD Power today designated Genesis as its highest ranked brand overall and in the premium segment in the JD Power 2025 U.S. Tech Experience Index (TXI) Study. Genesis earned the top Innovation Index score by offering a range of advanced technologies across its product lineup. This represents the fifth year in a row that Genesis took top honors in the U.S. TXI study. The Genesis GV80 SUV was awarded best connected vehicle technology for a phone-based digital key, known as Genesis Digital Key 2, in the premium category.

“At Genesis, we pride ourselves in making vehicle ownership a personalized experience by treating every customer as our ‘Son-nim,’ or honored guest,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “We prioritize offering intuitive technologies that enhance the driving experience and are tailored to consumer needs. We’re delighted that these efforts have been recognized by our customers for five consecutive years.”

The Genesis GV80 was awarded the connected vehicle technology award for Genesis Digital Key 2, which allows the owner to access and drive the vehicle using their mobile phone. Genesis Digital Key 2 is compatible with Apple, Samsung and Google Wallet, as well as watchOS and Android Smart Watch.

The TXI Study measures the effectiveness of emerging technologies automotive brands bring to market on a 1,000-point scale. The index combines the level of adoption of new technologies for each brand with excellence in execution. The measurement of execution examines how much owners like the technologies and how many problems they experience using them.

The TXI Study analyzes 40 technologies divided into five categories: comfort & convenience, driver assist, electric vehicle, connected vehicle, and smart vehicle.

FOUNTAIN VALLEY, Calif., Aug. 1, 2025 — The New England Motor Press Association (NEMPA) has recognized Genesis in three award categories following its annual Winter Testing, further solidifying the brand’s reputation for delivering vehicles that excel in performance, design and year-round usability.

The 2025 Genesis GV80, named Winter SUV of the Year, was praised for its confident handling, advanced all-wheel-drive system, and elevated comfort in challenging weather conditions. The GV80 Coupe, a bold new addition to the Genesis lineup, earned the title of Best Premium Midsize SUV, while the Genesis G80 was honored as Best Premium Car, continuing its legacy as a refined and technologically advanced sedan.

“Genesis is committed to providing vehicles that not only deliver on design and innovation, but also meet the real-world demands of customers,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Winter performance and safety are essential, and these recognitions from the New England Motor Press Association reinforce the strength of our lineup in all conditions.”

NEMPA is the only automotive press association that formally conducts cold-weather testing. Each year, NEMPA’s annual awards recognize vehicles that offer exceptional capability and safety for drivers in the New England region. Winners are selected by a panel of veteran automotive journalists who evaluate vehicles in real-world winter driving conditions.

“At a time when established luxury brands are cheapening their products and skating by on name recognition, Genesis continues to lead on quality and originality in every vehicle segment,” said Clifford Atiyeh, President of the New England Motor Press Association. “This is a brand that resonates in New England, where many buyers prefer quiet luxury and strong value from their investments. The G80, the GV80, and the GV80 Coupe do not miss a beat. For year-round elegant design and driving enjoyment, these Genesis models overdeliver in our testing.”

FOUNTAIN VALLEY, Calif., July 29, 2025 — Cars.com has named the 2025 Genesis GV80 and GV80 Coupe among its 2025 Best Cars for Car Seats, recognizing both SUVs for their exceptional child safety seat accommodation and family-friendly design. The GV80 and the GV80 Coupe are among only seven vehicles to earn this prestigious recognition, out of the 51 models tested.

Both the GV80 and the GV80 Coupe earned this distinction, further demonstrating Genesis’ commitment to safety, usability, and thoughtful design for families.

“The Genesis GV80 and the GV80 Coupe deliver more than just comfort and performance,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Both SUVs offer safety-focused features and ample passenger room that make everyday life more comfortable and meet the needs of modern families.”

“Whether you choose the sleek GV80 Coupe or the more traditional GV80, these vehicles deliver exceptional family-friendly performance, which is why they both made the 2025 Best Cars for Car Seats list,” said Jennifer Geiger, Cars.com news editor and certified child passenger safety technician. “Both models earned A grades, thanks to roomy second rows, easy-to-access LATCH anchors and good fits for all of our tested car seats. The GV80 Coupe surprised us with its generous legroom and accessible LATCH anchors – even with its sloping roofline – while the GV80’s stable buckles make it a breeze for kids to buckle themselves.”

Cars.com’s Car Seat Checks evaluate how well vehicles accommodate various types of child safety seats using a standardized methodology. The evaluation includes ease of installation, available space, and accessibility of LATCH anchors and tethers.

The 2025 GV80 and GV80 Coupe represent the brand’s continued commitment to delivering elevated comfort, innovation, and family-focused safety. Both models feature a comprehensive suite of advanced driver assistance systems, including Forward Collision-Avoidance Assist, Blind-Spot Collision-Avoidance Assist, and Safe Exit Assist—designed to help protect all occupants, especially families with young children.

SEOUL, July 21, 2025 — Genesis has won three distinctions in the Cars and Motorcycles category at the 2025 Red Dot Award for its concept design, showcasing its outstanding design capability in exploring different typologies.

X Gran Coupe Concept, X Gran Convertible Concept: Reinterpretation of the G90 for Modern Lifestyle

First revealed at the 2025 Seoul Mobility Show in April, the X Gran Coupe Concept and the X Gran Convertible Concept are both based on the G90, maintaining the flagship model’s distinctive Two-Line headlamps and Crest Grille.

The two concepts take the brand’s design philosophy of “Athletic Elegance” a step further to accentuate the dynamic volume of the vehicles through the B-pillar-less design, elongated bonnet and flared fenders.  

In the rear, multiple elements including slim tail lamps, integrated lettering, a spoiler edge and dual mufflers come together to complete a sporty yet elegant look.

The X Gran Coupe Concept, inspired by the tranquil Mediterranean landscape and its olive trees, sports a deep olive-green color coupled with cognac leather.

Meanwhile, the X Gran Convertible Concept finds its inspiration from the picturesque vineyards and fresh eucalyptus trees, featuring a burgundy-red exterior that resembles the color of pressed grapes, while the interior is finished in deep blue leather and eucalyptus wood.

X Gran Equator Concept: The Ultimate Adventure Vehicle

Unveiled for the first time at the Genesis House in April, the X Gran Equator Concept is named after the “finest stallion” in the world of Arabian horses, symbolizing endurance, agility and refined power. As the brand's first adventure vehicle concept, the X Gran Equator Concept merges the Athletic Elegance design philosophy with the rugged spirit of overlapping.

Inspired by reductive design principles, the X Gran Equator Concept’s exterior emphasizes clean lines and uncluttered surfaces. A long hood, sleek cabin and fast C-pillars form a silhouette that is distinct from conventional SUVs, while dark wheel-arch cladding and 24-inch beadlock wheels highlight its off-road capability. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis’ signature Two-Line headlamps.

"In a luxury brand, a large coupe and a convertible serve as the icons for the brand,” said SangYup Lee, Head of Genesis Global Design. “They are the ultimate expression of the Athletic Elegance design philosophy.”

As one of the world’s most distinguished design competitions, the Red Dot Design Award is acclaimed as a hallmark of design excellence. Among the three disciplines of the competition, the Red Dot Design Award for Design Concept honors cutting-edge and innovative design concepts in varying stages of product development each year.

FOUNTAIN VALLEY, Calif., May 23, 2025 — Automotive media professionals from the Northwest Automotive Press Association (NWAPA) have named the 2026 Genesis GV70 the Northwest Luxury SUV of the Year, following two days of testing at the Mudfest 2025 Outdoor Vehicle of the Year Competition.

The award recognizes the GV70’s bold design, real-world performance and advanced technology among a field of top competitors.

"The GV70’s combination of stunning design, refined performance and cutting-edge technology proved its strength across every challenge at Mudfest," said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. "The GV70 provides a fun and engaging driving experience in a variety of different conditions. This award is a testament to the model’s capabilities and Genesis' growing appeal among customers in the Pacific Northwest."

Redesigned for the 2026 model year, the GV70 features an updated front and rear fascia, a bold Crest Grille, and Genesis’ signature Two-Line micro-lens array (MLA) headlamps. The GV70’s interior introduces an enhanced cabin with a sweeping 27-inch OLED multimedia display, updated dashboard layout, Bang & Olufsen premium sound system and high-end materials throughout, including Nappa leather seats and microsuede headliner. The twin-turbocharged 3.5-liter V-6 engine and electronically controlled suspension deliver confident performance in a variety of conditions.

“Always an engaging vehicle, the changes made to the 2026 Genesis GV70 elevate it to a new level of luxury,” said Tom Voelk, President of the Northwest Automotive Press Association. “This is a vehicle that takes its premium mission seriously with new refinements, technology and design details that shoppers will want to experience. NWAPA voting members clearly feel this should be on people’s test drive list.”

Now in its 31st year, NWAPA’s Mudfest competition brings together over 20 automotive media professionals to evaluate more than 20 vehicles in real-world conditions. Day one testing focuses on paved-road performance, including acceleration, handling and braking, while day two challenges vehicles on a custom off-road course to assess traction, ground clearance, articulation and driver-assistance features.

FOUNTAIN VALLEY, Calif., May 7, 2025 — The 2025 Genesis G80 claimed dual accolades at this year's Texas Auto Roundup, securing both the Vehicle of Texas and the Luxury Vehicle of Texas titles from the Texas Auto Writers Association (TAWA). The distinctions recognize the G80's exceptional design, innovative technology and refined performance following rigorous evaluation alongside a competitive lineup of leading sedans and SUVs by TAWA's seasoned journalists.

"The G80 continues to set the benchmark for refined performance and an elevated in-cabin experience among executive sedans,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Texas remains a key market for Genesis, and receiving top honors from the Texas Auto Writers Association reaffirms our commitment to delivering vehicles that captivate customers in the Lone Star State and around the globe.”

The newly redesigned 2025 G80 exemplifies Genesis' “Athletic Elegance” design language with a new front and rear fascia, Micro Lens Array (MLA) technology in the iconic Two-Line headlamps and a meticulously crafted interior. The cabin promises an elevated in-car experience with a 27-inch OLED integrated instrument cluster and multimedia screen, an updated dashboard, a three-spoke steering wheel design, and new convenience features that enhance comfort.

Over 20 journalists from across Texas tested a variety of vehicles in their respective categories. Votes were based on each vehicle’s interior and exterior quality, value, performance and overall personal appeal. The votes were submitted electronically, calculated by an independent accounting firm and presented to TAWA for the award announcement.

Buying a Genesis car isn’t merely about transportation. It’s buying an experience. And at the heart of this is a Korean philosophy that emphasizes treating customers as honored guests, known as “Son-nim.”

A Sanctuary of Comfort in Europe

At Genesis, Son-nim is more than a tagline — it’s a core belief that permeates every facet of the Genesis brand. Genesis cars seamlessly integrate into the lifestyles of their owners and become a trusted companion in daily life.

Such is the case for Manuela Orfanò, a team lead at GP Piping Systems in Switzerland, a producer of pipes for water and cooling applications.

Orfanò describes her GV60, an electric vehicle (EV), as her “private spa,” a sanctuary where she can unwind and prepare for the day ahead.

“I can tell you what my mom always says when she sits in the car,” Orfanò shares, “‘Manu, che lusso!’ [That’s Italian for] ‘Oh, what a luxury!’”

Among her favorite features is Remote Smart Parking Assist (RSPA), which provides her with a sense of ease that makes everyday life much smoother and more convenient.

Charlie Langhorne, co-founder and managing director at Wild in Art in the U.K., a platform for artists to showcase their work, compares his Genesis GV80 to a cozy “cocoon.”

He especially loves the heated steering wheel and seats, mentioning, “When I’ve had a long day, I’ve got a long drive ahead of me, I’ll get in and go, ‘aah,’ relax, and ‘now let’s drive!’”

The unmatched comfort and luxury of his spacious SUV especially comes in handy for his active lifestyle that includes cycling and running.

“I know the car is not going to worry about having my bike in the back,” he says. “Everything is so beautifully put together. Everything is so tactile.”

For Sebastian Wacht, partner at the management consulting firm W&W Beratung Maximilian und Sebastian Wacht in Germany, his Genesis GV70 strikes the perfect balance between comfort, reliability and understated elegance.

“Long-distance comfort is very important to me because I travel a lot for business when I meet with customers,” Wacht says.

Genesis’ exceptional customer service, including direct access to a technical assistant, deepens his appreciation for the marque. Most of all, Wacht mentions he appreciates the vehicle’s design, which is both stunning and subtle.

White-Glove Service in Canada

In Canada, Genesis owners like Robert and Doug cite the brand’s “white-glove” offerings as a vital component of their Son-nim experience.

A key highlight of these perks is none other than the tailored concierge service, which allows potential customers to arrange an at-home test drive and delivery to a location of their choice. The concierge also serves as the primary contact point after the purchase date, available to assist with maintenance tasks and any other issues that may arise.

“It’s perfect,” says Robert. “They're extremely respectful of my schedule and my time.”

So far, owning a Genesis has been nothing but wonderful, he says.

“My job is extremely busy and stressful, and I find when I have that transition time from leaving the office to home, getting in the comfort of my car is a wonderful experience,” he says. “The ride is the quietest ride I’ve ever had.”

When buying a Genesis, Doug was particularly impressed that he got answers to all his questions — a quality that’s ironically hard to find these days. 

“That wasn’t always the case with the vehicles that I’ve bought [in the past],” Doug confides. “I just love that they care and value me as a true customer.”

From the start, Genesis made the entire process effortless for Daniel, an avid skier and sports car enthusiast who owns a G70. Daniel’s Genesis Experience Manager delivered his vehicle to the ski hill when he finalized his purchase, creating a moment he will never forget.

“I was head to toe in ski gear when they delivered it to me,” he says. “It was so awesome.”

Daniel’s G70, he says, is the perfect match for his adventurous lifestyle, delivering luxury, performance and all-weather capability.

“The G70’s Comfort and Sport modes are a game changer. I stick to Comfort Mode for longer drives, but Sport Mode really shines on windy cottage trips, tightening up the suspension and making the car feel like a performance vehicle.”

Some other favorite features include the Head-Up Display (HUD) navigation, seat extender and the ability to start the vehicle and adjust the climate from his phone, the last of which is particularly useful in coping with the unpredictable weather of Ontario, Canada, where he lives.

“Whether I’m towing my jet-ski or navigating winter snowstorms,” Daniel shares, “the G70 always keeps me secure and ready for anything.”

Owner-Exclusive Events

The Genesis owner community is not just a group of vehicle owners but a network of Son-nim who genuinely share a deep appreciation for Genesis’ quality, innovation and customer-centric approach. Genesis gathers this community through yearlong events and experiences that allow owners to build connections with fellow Son-nim.

Orfanò’s unforgettable experience at the 2023 Genesis Scottish Open is just one example.

One of the top five tournaments on the DP World Tour, the Genesis Scottish Open is held every July at the exclusive Renaissance Club, located just outside Edinburgh in East Lothian, Scotland. Knowing how much she loves golf, Genesis invited Orfanò to participate in 2023.

“Getting the chance to play the same course with the same pin position was something I will never forget,” Orfanò recalls. “You’re not just buying a car; you’re buying an experience.”

For Jean-Francois, receiving an invitation to the 2023 NHL Awards in Nashville, Tennessee, was a once-in-a-lifetime opportunity that underscored Genesis’ dedication to creating memorable moments for its customers. The chance to engage with NHL coaches and alumni, paired with the brand’s hospitality, made the event truly special, he says.

“My experience with Genesis has been amazing,” notes Jean-Francois. “From the vehicle selection to delivery, everything has been a 10 out of 10.”

Jean-Francois’s enthusiasm for the brand was echoed by fellow Son-nim Keith and Rochelle, both of whom joined the 2024 NHL All-Star Weekend in Toronto, Canada.

Keith, along with other Genesis owners, were treated to a VIP experience that included going shopping with NHL alumni Tie Domi.

“When my friends enviously asked how I won such a cool prize, all I could say was I just bought a vehicle I’m really happy with,” Keith remarks. “With respect to performance, design, vehicle appointments and technology, my Genesis rivals any luxury vehicle I have owned.”

Rochelle wholeheartedly agrees. “As a Genesis owner, I continue to receive exceptional service,” she says. “I highly recommend Genesis for their luxurious vehicles, exemplary service, expertise and dedication to their clients.”

Disclaimer: The Genesis owners in Canada mentioned in this article are identified solely by their first names, reflecting their choice for privacy.

SEOUL, March 18, 2025 — Genesis announced Tuesday that the luxury marque earned four awards across three disciplines at the iF Design Award 2025. These honors underscore Genesis’ commitment to excellence and innovation in both automotive and architectural design. 

The brand’s full-sized electric SUV, Neolun Concept, was recognized in the Professional Concept discipline, taking home an award in the Product Concepts category. The vehicle embodies Genesis’ “reductive design” philosophy, which emphasizes clean, refined lines and cutting-edge technology. Features inspired by Korean hospitality, such as “ondol” radiant heating, highlight the brand’s dedication to integrating cultural elements into modern design. The name Neolun is derived from the Greek “neo” (new) and Latin “luna” (moon) and reflects Genesis’ forward-thinking vision. 

Luc Donckerwolke, Genesis Chief Creative Officer, commented, “The Neolun Concept represents our focus on simplicity and technical excellence, drawing inspiration from Korea’s iconic moon-shaped porcelain jars. Our goal is to create designs that are both beautiful and technically advanced.” 

The Genesis X Gran Berlinetta Concept was recognized in the Automobile discipline, receiving honors in the Product category. This concept car is a clear representation of Genesis’ “Athletic Elegance” design philosophy, characterized by a muscular and balanced aesthetic. The design focuses on optimizing form and function, with a particular emphasis on the cab-backwards proportions and a mid-engine layout that enhances performance and style. 

On the architectural front, Genesis demonstrated its versatility with the Genesis Magma Pavilion and Genesis Workspace, both of which received accolades in the Interior Architecture discipline, each securing an award for Exhibition Branding and Office Interiors category, respectively. 

Genesis Magma Pavilion, unveiled at the 2024 Goodwood Festival of Speed, embodies "the aesthetics of boundaries," fostering an architectural dialogue that fuses culture, place and humanity. Using its signature Magma orange, the pavilion symbolizes confidence and passion, reinforcing the brand’s bold identity. 

Reflecting the brand’s innovative corporate culture, Genesis Workspace in Seoul’s Gangnam was designed to foster creativity and collaboration, transcending the traditional office environment by offering open and flexible spaces that encourage spontaneous interaction and relaxation. This approach not only enhances user experience but also aligns with the Genesis brand’s values and identity. 

The iF Design Award, hosted by iF International Forum Design GmbH, is among the most prestigious design competitions globally. This year, the awards attracted nearly 11,000 entries from 66 countries and was evaluated by a panel of expert judges. 

FOUNTAIN VALLEY, Calif., Feb. 6, 2025 — Cars.com has named the 2025 Genesis Electrified GV70 its Best Luxury Car of 2025. This marks the second consecutive year the Electrified GV70 has received top honors from Cars.com, contributing to the brand’s impressive total of four wins in the luxury auto category over the past six years. 

Selected by the Cars.com editorial staff, the Best Luxury Car of 2025 award recognizes the model that best represents ultimate luxury in its class, as well as provides exceptional usability and drivability. 

“The Electrified GV70, which is assembled in the U.S., represents an athletic yet elegant option in our SUV lineup,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “This back-to-back recognition from Cars.com is a testament to our relentless commitment to building vehicles that enhance every aspect of the driving experience. We are honored to receive this accolade and look forward to introducing the new Electrified GV70 later this year.” 

“The 2025 Genesis Electrified GV70 perfectly marries luxury and electrification, offering an elegant design, premium materials and exhilarating performance,” said Mike Hanley, senior road test editor at Cars.com. “Its powerful electric drivetrain and rapid fast-charging capabilities enhance its appeal, while the luxurious interior coddles occupants. By delivering an exceptional blend of style, sophistication and value, the Electrified GV70 earns its place as Cars.com’s Best Luxury Car of 2025.”

Launched in the U.S. in early 2023, the Electrified GV70 is Genesis’s best-selling electric SUV. It is the third electric model in the Genesis lineup and the first Genesis vehicle to be assembled in the United States, at the company’s manufacturing facility in Montgomery, Alabama. 

The 2025 Genesis Electrified GV70 is now available at select retailers in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Georgia, Hawaii, Illinois, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin. 

The newly enhanced 2026 Electrified GV70 will be available at retailers later this year. It will boast a range of additional features that deliver an elevated driving experience. The new Electrified GV70 will provide customers with greater flexibility by coming exclusively with a North American Charging Standard (NACS) charge port and Combined Charging System (CCS) adapter to enable more seamless charging, as well as a larger 84-kilowatt-hour high-capacity battery that offers more range. 

FOUNTAIN VALLEY, Calif., Jan. 31, 2025 — Car and Driver recognized seven Genesis models in its 2025 Editors’ Choice Awards. The Genesis G70, the G80, the Electrified G80, the G90, the GV70, the Electrified GV70 and the GV80 were named as winners in their respective categories after editors carefully tested, evaluated and scrutinized nearly 500 vehicles on the market today. 

“At Genesis, we are fully committed to delivering vehicles with timeless designs, advanced technologies and an exceptional driving experience,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Our product lineup is rapidly evolving to meet consumer needs and having multiple Genesis models included in the Car and Driver Editors’ Choice Awards for the third consecutive year is a testament to this.” 

Each vehicle recognized by Car and Driver has been deemed the best at fulfilling its mission while also offering great value and a rewarding driving experience. The criteria used to determine the vehicles selected for the Editors’ Choice list include the results of Car and Driver’s rigorous testing, editors’ subjective evaluations of each vehicle’s performance, how well a vehicle fulfills its intended mission, and the ranking each vehicle earns within its market segment versus its competitors. 

The following is the full list of Genesis vehicles recognized in the 2025 Car and Driver Editor’s Choice Awards:

• The Genesis G70 – Entry-Luxury Car 
• The Genesis G80 – Mid-Size Luxury Car 
• The Genesis Electrified G80 – Luxury Electric Car 
• The Genesis G90 – Full-Size Luxury Car 
• The Genesis GV70 – Compact Luxury SUV 
• The Genesis Electrified GV70 – Luxury Electric SUV 
• The Genesis GV80 – Mid-Size Luxury SUV 

FOUNTAIN VALLEY, Calif., Dec. 13, 2024 — The 2025 Genesis GV80 was named Luxury SUV of Texas by the Texas Auto Writers Association (TAWA) at the 31st Annual Texas Truck Rodeo, a distinction earned alongside a competitive lineup of leading SUVs. 

“The GV80 represents the pinnacle of our commitment to blending ‘Athletic Elegance’ with cutting-edge technology in our SUV lineup,” said Claudia Márquez, Chief Operating Officer of Genesis Motor North America. “Texas is a key market for the GV80 and the Genesis brand, and this recognition from the Texas Auto Writers Association underscores our dedication to delivering vehicles with unparalleled comfort, safety and innovation.” 

The newly enhanced 2025 GV80 includes updated exterior design elements and a comprehensive interior redesign that elevates the in-car experience, featuring a 27-inch OLED integrated multimedia cluster and navigation screen. 

Over 40 journalists from across Texas tested a variety of vehicles in their respective categories. Votes were based on each vehicle’s interior and exterior quality, value, performance and overall personal appeal. The votes were submitted electronically, calculated by an independent accounting firm, and presented to TAWA for the award announcement. 

As winner of the Luxury SUV of Texas category, the 2025 GV80 earns consideration for one of TAWA's highest honors — SUV of Texas — which will be announced at the Houston Auto Show in January 2025. 

FOUNTAIN VALLEY, Calif., Dec. 3, 2024 — The Genesis GV70 family, including the Electrified GV70, has been recognized in Car and Driver's annual 10Best list for 2025. This marks the third consecutive year that the GV70 has earned a Car and Driver 10Best award. 

“The GV70 is the most popular vehicle in the Genesis lineup,” said Claudia Márquez, Chief Operating Officer of Genesis Motor North America. “This continued recognition by Car and Driver’s 10Best list is a testament to the strength of the GV70’s elevated driving experience paired with advanced technologies and safety features.” 

Newly redesigned for the 2026 model year, the GV70 and the Electrified GV70 embody the brand’s “Athletic Elegance” design philosophy, featuring a dual-weave mesh radiator grille and iconic Two-Line headlamps. Drivers can enjoy a range of enhanced convenience features, such as available Bang & Olufsen premium audio, Digital Key 2, plus a large 27-inch OLED multimedia display with integrated instrument cluster. 

The 2026 Electrified GV70 is equipped with a larger 84-kilowatt high-capacity battery that will offer more range, providing customers with greater flexibility. It comes exclusively with a North American Charging Standard (NACS) charge port, and a Combined Charging System (CCS) adapter, enabling seamless access to a nationwide network of more than 36,000 NACS and CCS direct current (DC) fast chargers. This will more than double the size of the DC fast-charging network available to Genesis electric vehicle (EV) customers. 

Car and Driver 10Best is a list produced annually by Car and Driver, nominating what it considers the 10 best cars of the year. Car and Driver also produces the 10Best Trucks list, highlighting what it considers the 10 best vehicles from the combined truck and SUV category. 

The following are key highlights of the evening.

Memorable Arrival

Guests were welcomed in true Genesis fashion, with a fleet of vehicles transporting them from their hotels to the venue. Upon arrival, attendees were greeted by the striking entrance of Al Shaqab, complete with its signature horse statue.

A Showcase of Design and Versatility  

Mohammed Saadon, a prominent member of the Qatar national padel team, took center stage as the emcee, positioned between the newly designed GV70 standard and sport models. Saadon expertly showcased their versatility, highlighting dynamic performance and cutting-edge design features.

Amplifying the impact of the unveiling were two meticulously chosen horses that embodied the characters of the GV70 and the GV70 Sport. 

The horses made a memorable entrance onto the stage, each showcasing a distinct style that further emphasized the connection between the models and their attributes.

Unforgettable Finale  

The event culminated in a stunning display of 20 GV70 vehicles, all unveiled simultaneously.

The grand finale made a powerful statement, capturing the attention of all attendees and embodying the GV70's exceptional ability to deliver a driving experience that deeply resonates with the Middle East market.

The GV70 launch at Al Shaqab marked a significant milestone for Genesis in the region, drawing inspiration from the timeless symbolism of horses to underscore the model's unique character. Combining outstanding performance with unparalleled elegance, the GV70 is prone to set a new benchmark for luxury SUVs in the Middle East.

LOS ANGELES, Nov. 21, 2024 — The Genesis GV80 Coupe was today named Luxury Vehicle of the Year in the 2024 Hispanic Motor Press Awards. The 15th annual awards program recognizes the best vehicles for Hispanic consumers based on styling, technology, safety, environmental impact, driver satisfaction, mechanical reliability and value. 

“Genesis redefines the luxury segment by offering consumers a choice of high-quality materials, premium design and outstanding performance, making it an exceptional value proposition for discerning buyers,” said Ricardo Rodriguez Long, President of the Hispanic Motor Press. “The GV80 Coupe received 70 percent of the judges' votes, and this award confirms what many affluent families are discovering when they take it for a test drive. It is above its competitors.” 

The GV80 Coupe emphasizes a fusion of utility and athletic design. It comes standard with a 27-inch OLED integrated instrument cluster and navigation touchscreen, 20-inch sport alloy wheels, Nappa leather seating surfaces, power heated and ventilated second row seats, wireless Apple CarPlay and Android Auto, Bang & Olufsen premium audio system, panoramic sunroof, head-up display and Genesis Digital Key. 

The GV80 Coupe also comes equipped with Genesis’ suite of advanced driver assistance systems and features, including Surround View Monitor, Blind-Spot View Monitor, as well as Parking Collision-Avoidance Assist. 

“The first-ever GV80 Coupe is the perfect blend of coupe DNA and SUV prowess,” said Claudia Márquez, Chief Operating Officer of Genesis Motor North America. “We are pleased for the continued recognition from the Hispanic Motor Press as it reaffirms our commitment to delivering vehicles with exceptional emotional appeal to a diverse group of consumers across the United States.” 

For Yongjun Heo, it’s in the wheels.

“Just like how shoes make or break an entire look, it’s no exaggeration to say that wheels complete the overall design of a vehicle,” says Heo, who leads the Genesis Exterior Design Team.

“That's why as a brand and as a team, we’re dead serious about wheel designs.” 

The Inspiration

Audacious. Progressive. Distinctly Korean.

These three characteristics form the foundation of Genesis’ design identity, “Athletic Elegance.” They serve as the guiding star for all Genesis models, influencing every aspect of their design and product planning. 

“They are what drive us to take bolder steps than other brands, touch the hearts of customers with new technologies and incorporate exclusive Korean aesthetics," says Heo.

In wheel designs, the emphasis on Athletic Elegance leads to one critical question during planning: whether to prioritize athleticism or elegance. 

"For dynamic models like the Genesis G70 and the Genesis GV70, more aggressive spoke designs are used to express dynamism,” Heo mentions. “In contrast, for models like the Genesis G90 sedan, multi-spoke or dish-type wheels are tapped to convey elegance.”

3 Rules 

Behind every wheel design, there are three specific rules that guide the Genesis Exterior Design Team.

“One, the wheels must complement and harmonize with the overall body design,” Heo points out. “Two, they should visually appear larger-looking, and three, they must communicate a clear design message.”

No matter how aesthetically pleasing a wheel may be, it won’t be used if it doesn't meet the above criteria, particularly the first rule.

To overcome the challenge of creating a wheel design that seamlessly blends with the model, wheels at Genesis are not designed in isolation toward the end of the body design. Instead, they are developed in conjunction with the rest of the vehicle right from the outset, which approach ensures that the wheels are harmoniously integrated into the overall aesthetic.

Two Lines and the G-Matrix Pattern

When asked what sets Genesis wheel designs apart from other brands, Heo quickly highlights the Two Lines, one of the brand's signature design elements. 

"We begin with the Two Lines and explore new structural forms based on reinterpretations from different perspectives," Heo explains, offering the double-layer spoke structure of the Genesis X Concept as an example. 

Heo’s favorite: the Genesis X Speedium Coupe Concept’s five-spoke wheel.

"Considering that the X Speedium Coupe Concept was a concept vehicle, the wheels were designed to tease Genesis' future design vision," Heo recalls. "Although production feasibility was not a primary consideration, designing the wheels was still an incredibly difficult task. In hindsight, I think they ultimately elevated both the sportiness and elegance of the Genesis X Trilogy." 

Genesis wheels aren’t simply confined to aesthetics. They also offer functional advantages, like being lightweight while maintaining necessary rigidity.

The spoke cross-section design, for instance, effectively cools the brakes. The G-Matrix pattern, another one of Genesis’ signature design elements, helps secure rigidity and lighter weight, as seen in the G70 and the GV70 Sport models.

Limitless Possibilities

Looking ahead, Heo says he and his team have their eyes set on electric vehicles (EVs) and developing next-generation wheel designs that can enhance EV driving range. 

"There are countless designs to explore, along with new materials and manufacturing techniques that can significantly improve our aerodynamics,” Heo marvels. “The possibilities are limitless."

FOUNTAIN VALLEY, Calif., Sept. 16, 2024 — The Insurance Institute for Highway Safety (IIHS) has announced that the 2025 Genesis GV70 and the 2024 Electrified GV70 SUVs earned TOP SAFETY PICK+ (TSP+) designations for vehicles built after April 2024, making Genesis the automotive brand with the most TSP+ ratings as of September 2024. 

The TSP+ award identifies the best vehicle choices for safety within their respective categories. This year’s evaluation upgraded the GV70 and the Electrified GV70 from their prior TOP SAFETY PICK ratings. 

“At Genesis, the safety of our customers always comes first,” said Cole Stutz, Chief Safety Officer of Genesis Motor North America. “The recognition of the GV70 and the Electrified GV70 SUVs as TOP SAFETY PICK + by the IIHS further validates our dedication to providing the safest vehicles on the road.” 

To qualify for 2024 TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front and updated side test and no less than acceptable in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.  

All Genesis models are equipped with a comprehensive suite of exceptional active and passive safety technologies, including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keeping Assist and Blind-Spot Collision Warning. Each vehicle in the Genesis lineup offers standard advanced safety features that help avoid crashes and provide advanced occupant protection when crashes do occur. 
 

The 2025 Genesis GV70 and the 2024 Electrified GV70 are equipped with a robust set of safety and driver assistance technologies, including: 

• Eight standard airbags, including front, side and curtain for both the driver and passenger, a driver knee airbag and a center airbag to protect against injury in the event of an accident. 
• Highway Driving Assist* helps center the vehicle within the driving lane at an appropriate speed, while keeping a safe distance from the car in front. 
• Rear Cross-Traffic Collision Avoidance Assist** provides audible and visual warnings and applies brakes when the vehicle detects a potential collision. 
• Blind-Spot Collision-Avoidance Assist*** helps reduce the chance of potential impact with a vehicle that is detected in the blind spot. 
• High Beam Assist helps keep the driver and others safe by automatically turning on and off the high beams based on the ambient light and illumination from the headlamps of oncoming vehicles. 
• Genesis Connected Services and Connected Care provide always-on connection and allow for peace-of-mind safety features like Automatic Collision Notification, Enhanced Roadside Assistance and SOS Emergency Assistance when the vehicle has access to a cellular network connection. 
   

*Highway Driving Assist (HDA) is for highway use only and can help keep the vehicle centered in its lane while maintaining a safe distance from the vehicle ahead when the lane markings are clearly visible on the road and should not be used in poor weather, heavy or varying traffic, or on winding or slippery roads. HDA 2 will not work under all circumstances and will not prevent loss of control. The driver remains responsible to slow or stop the vehicle to avoid a collision. HDA 2 may not function correctly if one or more of the vehicle sensors are damaged, dirty or covered or if weather conditions (heavy rain, snow or fog) are interfering with the sensor operation. Always drive carefully and use extreme caution when other vehicles are present. See Owner’s Manual for details and limitations. 

**Rear Cross-Traffic Collision-Avoidance Assist (RCCA) is designed to notify drivers of approaching cross-traffic behind their vehicles. When another vehicle is detected while you are backing out of a parking spot, it provides audible and visual display warnings and applies braking if it senses a collision is imminent. RCCA is active when the vehicle is in reverse gear and backing at a speed of less than 6 miles per hour. It only engages during the first activation of reverse gear from park and may not detect all vehicles, depending on the size, angle, distance and speed of the other vehicle. Never rely exclusively on RCCA. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection, range and clarity of the system. See Owner’s Manual for details and limitations. 

***Blind-Spot Collision-Avoidance Assist (BCA) helps the driver by warning of other cars in the blind spot region and can apply braking to help prevent an unsafe lane change. It senses the rear side territory of the vehicle when it is traveling over 20 miles per hour. There are limitations to the function, range, detection and clarity of the system. It will not detect all vehicles or objects in the blind spot. Its operation depends on the size, distance, angle and relative speed difference between your car and other cars. BCA may not operate if sensors are obscured in any way. Do not rely exclusively on BCA. BCA is a supplemental system and the driver must still be attentive and exercise caution when driving. It is important to always signal, look over your shoulder and through your mirrors before changing lanes. It is the driver’s responsibility to be aware of the surroundings and ensure it is clear before changing lanes or directions. See Owner’s Manual for details and limitations. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for further information. 

SEOUL, Sept. 13, 2024 — The Genesis GV80 Coupe was named finalist in the Automotive and Transportation category of the 2024 International Design Excellence Awards (IDEA®), showcasing the brand’s global design competitiveness. 

IDEA® stands as one of the world’s top design awards, alongside the Red Dot Design Award and the iF Design Award. The program recognizes excellence in design strategy, branding, digital interaction and other related fields. 

Launched in September 2023, the GV80 Coupe redefines luxury with its striking sporty aesthetics and exceptional performance. The model embodies the brand’s design philosophy of “Athletic Elegance” with its unique design, dynamic driving and SUV ruggedness. The arch-shaped Parabolic Line extends along the body, perfectly complementing the low, sloping roofline to accentuate the exterior’s strong and dynamic profile. 

The interior of the GV80 Coupe also exudes a sporty sensibility and distinct coupe identity. The sleek center fascia seamlessly integrates a touch-based heating, ventilation and air conditioning (HVAC) system, providing effortless control over the cabin’s climate. High-quality materials and design enhancements further elevate the GV80 Coupe's elegance, featuring details such as horn covers with the new Genesis emblem, two-tone steering wheels, an improved pedal design and a meticulously crafted center console. 

New tactile features with gray, red and orange accents add a refined touch to interior elements. Exclusive materials like black spin-patterned aluminum, newspaper real wood and jacquard-type real carbon enhance the GV80 Coupe's distinctive design. 

“The GV80 Coupe is a bold statement of Genesis’ commitment to merging practicality with athletic elegance,” said SangYup Lee, Head of Genesis Global Design. “Its sleek silhouette and distinctive design reflect our dedication to innovation and refined aesthetics. The GV80 Coupe exemplifies our ongoing pursuit of creating visually striking designs with features that engage drivers in truly dynamic driving experiences.” 

Genesis earned the top Innovation Index score of 584 by offering a range of advanced technologies across its product lineup. In the premium category, the Genesis GV70 was awarded best emerging automation for front cross-traffic warning technology, known as Forward Collision-Avoidance Assist (FCA). 

“Genesis is committed to putting our customers’ needs first by offering intuitive technologies that enhance the driving experience,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “Our goal is to make vehicle ownership a personalized experience, and we are delighted that customers continue to find our technologies innovative and tailored to their needs.” 

FCA is a comprehensive monitoring system that warns drivers of potential collisions, and if necessary, applies brakes to help prevent them. The system utilizes a front view camera, front radar and front corner radars to detect vehicles, pedestrians, powered two-wheelers and cyclists. 

The TXI Study measures the effectiveness of emerging technologies automotive brands bring to market on a 1,000-point scale. The index combines the level of adoption of new technologies for each brand with the excellence in execution. The measurement of execution examines how much owners like the technologies and how many problems they experience using them. 

The TXI Study analyzes 40 technologies divided into four categories: convenience, emerging automation, energy and sustainability, and infotainment and connectivity. 

Research engineers from the Namyang R&D Center gathered with local media last June, a month after the new model was launched in Korea, to introduce the enhancements. In this second of a two-part series, the Genesis Newsroom shares key highlights from the event, focusing on noise, vibration and harshness (NVH).

Taehwan Kim, Senior Research Engineer at the Genesis NVH Test Team, stressed during the session that several changes were implemented to ensure noise-free, relaxing commutes in the redesigned GV70.

“The 21-inch wheels of the redesigned GV70 are equipped with sound-absorbing wheels that have been built with a hollow structure based on the Helmholtz principle, which effectively reduces tire resonance,” said Kim. “Dynamic dampers have also been added to the tailgate to suppress the booming noise during driving.”

ANC-R
 

To minimize road noise, Kim mentioned Active Noise Control-Road (ANC-R) as a key technology in the newly designed GV70. ANC-R detects road noise entering the interior through accelerometers and microphones, then generates anti-phase sound waves through an algorithmic calculation in the controller, outputting them via speakers to cancel out the noise. The vehicle thus effectively suppresses low-frequency road noise below 500 hertz, improving serenity.

With the reduction of wind noise being another critical factor for ensuring a relaxing ride, double-laminated acoustic glass that features a noise-absorbing film in between two glass layers has been utilized in the new GV70. Filling the gaps between the vehicle body and door panels are triple-layered weatherstrips that further minimize noise intrusion.

High-Frequency Noise Reduction

On high-frequency noise reduction, the center tunnel pad area on the floor has been expanded to incorporate a dual sound-absorbing structure in the carpet section, while the bulkhead structure blocking engine noise has been further strengthened. Soundproof materials were extensively added around the rear door openings to improve noise insulation from the body and undercarriage.

Minimizing Vibrations

To mitigate vibrations felt through the hands while driving, a new steering wheel with increased weight and rigidity has been applied. The dynamic damper attached to the steering wheel has been increased by over 50 percent, resulting in improved absorption of vibrations transmitted from the road.

The 8-speed automatic transmission has also been structurally enhanced to reduce vibrations that occur during driving and gear shifts. The newly added Centrifugal Pendulum Absorber (CPA) in the transmission counters torsional vibrations caused by engine rotation, ultimately delivering a smoother ride.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

FOUNTAIN VALLEY, Calif., Aug. 14, 2024 — The Newsweek Autos Awards recognized three Genesis models as top picks in their respective lifestyle categories, further cementing the brand’s position as a leader in style and innovation. 

The 2024 GV60 was named Top Pick for Tomorrow Seekers, the 2024 Electrified GV70 was named Top Pick for Goal Getters Lifestyle and the 2024 GV80 SUV was named Top Pick for Single, Powerful Women. 

"At Genesis, our commitment is to deliver vehicles that not only meet, but exceed our customers' expectations," said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. "Whether someone is looking for a dynamic and athletic EV, such as the GV60 or the Electrified GV70, or an SUV with a refined interior that perfectly balances comfort and refinement like the one found in the GV80, Genesis has a vehicle tailored to our customer’s preferences and lifestyles. These Newsweek award recognitions are a testament to the dedication and craftsmanship that goes into each of our models." 

The GV60 features a distinctive athletic exterior and interior inspired by classic Korean architecture, embodying the brand’s design ethos of “Athletic Elegance” and the “Beauty of White Space.” It features leading safety and technology features, including Face Connect, Fingerprint Authentication System, Crystal Sphere and Genesis Digital Key. 

The Electrified GV70 sets an unprecedented standard in electrification with intelligent ultra-fast charging, instantly responsive motors, and a suite of available safety and advanced driver assistance systems. The 2024 Electrified GV70 is comprehensively equipped with a 12.3-inch digital instrument cluster, navigation system with a 14.5-inch HD screen, 20-inch alloy wheels, panoramic sunroof, leather seating and heated and ventilated seats. 

The GV80 continues the model’s legacy of delivering a robust and athletic SUV persona paired with an elevated in-car experience. New features for the 2025 model year include a 27-inch OLED integrated instrument cluster and navigation touchscreen, Over-the-Air (OTA) software updates for map and multimedia software and vehicle modules, Fingerprint Authentication System, USB Type-C ports, front four-piston fixed monoblock brake calipers, and Two-Line headlamps with Micro Lens Array (MLA) technology. 

The Newsweek Autos Awards acknowledge vehicles that stand out for their innovation, design and ability to meet the needs of different customer segments. 

The full list of Genesis vehicles recognized by Newsweek Autos Awards 2024: 

• 2024 Genesis GV60: Top Pick for Tomorrow Seekers 
• 2024 Genesis Electrified GV70: Top Pick for Goal Getters Lifestyle 
• 2024 Genesis GV80: Top Pick for Single, Powerful Women

Research engineers from the Namyang R&D Center gathered with local media last June, a month after the new model was launched in Korea, to introduce the host of enhancements. In a two-part series, the Genesis Newsroom shares key highlights from the event, starting with improvements on ride and handling.

Hydro Bushings 

The newly designed GV70 boasts new hydro bushings that effectively reduce road vibrations, resulting in a significantly smoother and more peaceful driving experience. Unlike conventional bushings that rely solely on the elasticity of rubber to absorb shocks, hydro bushings in the redesigned GV70 utilize the flow of fluid through an orifice (an opening or hole) within the cylindrical components. 

“The latest GV70 comes with hydro bushings on the front tension arm and rear crossmember,” Jinhyeock Yoon, Senior Research Engineer at the Genesis R&H Test Team, explained during the session. As a result of these bushings, Yoon continued, vibrations experienced during rough road driving are reduced by about 40 percent for passengers in the rear seats, with residual vibrations felt after passing speed bumps are also significantly lessened. 

Preview-ESC 

Other features in the redesigned GV70 that contribute to a stabler driving experience are a variable gear ratio steering system as well as refined springs and stabilizer bars constituting the suspension system. The suspension’s front and rear spring stiffness have been re-adjusted to reduce pitch (vertical movement of the vehicle) during driving, while the center of bounce has been moved 15 percent further back for a more natural movement of the vehicle body. 

When driving across speed bumps or potholes, the model’s Preview Electronically-Controlled Suspension (Preview-ECS) system particularly comes in handy, noted Hyungjin Kim, Senior Research Engineer at the Vehicle Motion Control Development Team. The advanced feature utilizes data from a front camera and navigation map to predict oncoming road conditions, using the information to adjust the suspension system and ensure optimal ride comfort. 

HBC 

When Highway Driving Assist (HDA) is engaged on highways, the redesigned GV70 benefits from the newly implemented Highway Body Motion Control (HBC) technology. The innovative feature effectively minimizes the jolts caused by sudden acceleration or braking, enhancing the stability of the vehicle’s body movement. With HBC in action, the GV70 is well-equipped to handle unexpected changes in speed from vehicles ahead, ensuring a smoother and safer driving experience on highways. 

“When the HDA-equipped GV70 suddenly brakes to maintain distance from the cutting-in vehicle, Preview-ECS kicks in and controls the damping force on the front and rear wheels, reducing vertical movement and pitch motion,” Kim explained.

Auto Terrain Mode

Unlike its predecessor, which featured a Terrain Mode that allowed drivers to manually select their preferred driving mode, the redesigned GV70 comes with an Auto Terrain Mode, which incorporates artificial intelligence in autonomously selecting the most appropriate driving mode based on various factors such as engine revolutions per minute (RPM), longitudinal acceleration and other real-time data. Using the input, the vehicle distinguishes between normal roads, snow, mud and sand, optimizing all-wheel drive, Electronic Stability Control (ESC) and Electronic Limited Slip Differential (e-LSD) accordingly.

Integrated into this Auto Terrain Mode is the Downhill Brake Control (DBC) logic, which utilizes an accelerometer to evaluate the slope of the road while driving. If the system determines that the road surface on a downhill section is muddy, the driving mode is automatically switched to “Mud.” Even if the road surface transitions back to normal, the driving mode is maintained for safety purposes. If the road slope changes by approximately five percent in a flatter direction, the vehicle is switched back to normal driving mode.

“The Auto Terrain Mode has a 99 percent accuracy rate for recognizing road conditions,” said Kyoungsoo We, Senior Research Engineer at the Vehicle Control Technology Development Team. “The new GV70 can also distinguish between cobblestone and gravel roads.”

Crosswind Stability Control 

When crosswinds strike, nothing comes handier than Crosswind Stability Control, said Minje Hyun, Senior Research Engineer at the Vehicle Motion Control Development Team.

Crosswind Stability Control combines the functions of individual wheel braking, controlled by the ESC, and the Electric Power Steering (EPS) system. Gyro sensors, accelerometers and wheel speed sensors detect the vehicle’s movements, assess the need for steering correction and individual wheel braking based on the level of crosswind, and then control the appropriate level of steering and braking based on the driver’s response.

The Crosswind Stability Control function activates when the vehicle’s speed exceeds 70 kilometers per hour and detects lateral forces up to 0.3 times the acceleration due to gravity (0.3g) during straight-line driving. In the event of winds exceeding 10 meters per second, indicating a storm warning, the system automatically adjusts the vehicle’s body to maintain stability. 

“Crosswind Stability Control helps prevent the car from wobbling during sudden crosswinds,” said Hyun. “To further improve this technology, we are exploring the possibility of incorporating features that will alert following vehicles about the presence of crosswinds or integrating the system with Preview-ECS to enhance overall ride comfort.”

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

FOUNTAIN VALLEY, Calif., July 25, 2024 — JD Power today released its 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study, naming the 2024 Genesis GV60 top small premium SUV for the second consecutive year. The model topped the study in six categories: powertrain, driving comfort, interior, driving feel, getting in/out and setting up/starting. 

“At Genesis, we design our products with the customer top of mind,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “The GV60 delivers on this commitment with its sleek silhouette, dynamic high-efficiency motor and a host of advanced technologies. We are pleased our customers continue to recognize the excellent design and performance of the GV60, our first dedicated EV, in the JD Power APEAL Study.” 

The GV60 was introduced in 2022 as Genesis’ first dedicated electric model. With its distinctive athletic exterior and interior inspired by classic Korean architecture, the GV60 embodies the brand’s design ethos of “Athletic Elegance” and the “Beauty of White Space.” Its interior features a spacious layout that incorporates upcycled materials with leading safety and technology features.  The GV60 also features world-first innovative technologies, such as Face Connect and Crystal Sphere, allowing the driver to further connect with the vehicle and personalize their driving experience. 

The JD Power U.S. APEAL Study examines new-vehicle owners’ assessments of their experiences with their new vehicle after 90 days of ownership. The study data provides insight on experiences with design, performance, safety, usability and comfort, among other factors. 

SEOUL, July 3, 2024 — Genesis won the 2024 Red Dot Design Award with the Genesis Neolun Concept in the Cars and Motorcycles category for Design Concept, further solidifying the brand’s reputation as a design-led brand.

Unveiled for the first time in March at Genesis House New York, the Neolun Concept is the embodiment of the brand’s future vision, seamlessly blending Genesis’ design philosophy with state-of-the-art technological features. This latest electric SUV concept transcends beyond transportation and offers a luxurious mobility experience. 

The Neolun Concept boldly eliminates unnecessary elements in the exterior design, capturing the essence of timeless beauty. In line with this reductive design principle, electric side steps are discreetly integrated into the exterior and automatically deployed when the doors open, providing assistance and convenience to entering passengers.

Inside the cabin, the design reflects a luxurious lifestyle and incorporates the brand's design principle of the "Beauty of White Space." The front-row seats feature a swiveling function, allowing passengers to fully utilize the spacious cabin.

Enhancing the luxurious ambiance is the Neolun Concept’s radiant heating system, inspired by Korea’s traditional “ondol” heating mechanism that can warm up the entire vehicle with great efficiency. The vehicle's advanced sound system further enriches the multi-sensory experience with immersive audio through strategically placed speakers that rotate into a crystal sphere centerpiece when deactivated.

“The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars,” shared Genesis Chief Creative Officer Luc Donckerwolke. “It’s the epitome of timeless design and sophisticated craftsmanship.”

Over several decades, the Red Dot Design Award has emerged as one of the world’s largest and most prestigious design competitions, acclaimed as a hallmark of design excellence. As one of the three distinct disciplines of the competition, the Red Dot Design Award for Design Concept celebrates visionary ideas and prototypes that push the conventional boundaries of creativity and practicality. 

FOUNTAIN VALLEY, Calif., June 27, 2024 — Today, the Genesis G80 executive sedan was named Best Upper Midsize Premium Car for the fourth consecutive year in the JD Power 2024 U.S. Initial Quality Study. Genesis also ranked third in the premium brand category, improving by two ranks overall from the prior year. 

“The G80 remains a core product in our sedan lineup, offering customers the perfect balance of comfort and refined performance,” said Omar Rivera, Executive Director of Quality and Service Engineering at Genesis Motor America. “The G80’s impressive performance in this year’s JD Power Initial Quality Study demonstrates our commitment to delivering exceptional products and keeping our customers top of mind.” 

The G80 lineup also includes the Electrified G80 and G80 Sport. Introduced in 2022, the Electrified G80 represents the brand’s second EV and delivers a balance of athleticism and elegance with an all-electric powertrain. The G80 Sport offers sporty exterior styling and an enhanced driving experience to customers. 

The JD Power Initial Quality Study is an annual study ranking auto manufacturers and their products by problems per 100 vehicles (PP100). The brand and car with the lowest level of problems wins the respective category. 

BUSAN, Korea, June 27, 2024 — The Genesis X Gran Racer Vision Gran Turismo Concept was unveiled for the first time today at the Busan International Mobility Show 2024 (BIMOS), highlighting the brand’s bold leap into the realm of high-performance luxury mobility. 

With the X Gran Racer VGT Concept being a part of the high-performance Genesis Magma program, today’s event marked the first time that a Magma vehicle was shown to the Korean public. 

The redesigned Genesis Electrified G80, which made its world premiere at the 2024 Beijing International Automotive Exhibition (Auto China) on April 25, was also showcased for the first time in Korea today at BIMOS. 

Making its Asian debut at BIMOS was the Genesis Neolun Concept, following its global premiere in New York on March 25. 

“Genesis is constantly pushing the boundaries to deliver its unique values of safety, comfort and cruisable driving experience,” said Global Head of Genesis Mike Song. “As Korea’s leading luxury brand, we will always attentively listen to the voices of our customers, ensuring their desires are our utmost priority. 

Exterior: A Symphony of Form and Function 

The X Gran Racer VGT Concept is a derivative of the earlier revealed Genesis X Gran Berlinetta Concept, and the brand’s fourth vehicle developed for the Gran Turismo digital racing game series. 

The X Gran Racer VGT Concept features enhanced ground effects, optimizing the vehicle’s aerodynamic qualities and road-holding capabilities. Active aerodynamic flaps, electronically controlled for precise adjustments, ensure optimal airflow management, while the flat underbody design further reduces drag and improves vehicle stability. 

The Two-Line Crest Grille lamp design, inspired by the X Trilogy Concept, extends from the front to the sides and rear, creating a cohesive flow that optimizes airflow and enhances overall performance. 

The larger front splitter, rear diffuser, strategically placed canards on the front fascia and a more aggressive rocker panel all contribute to further enhance aerodynamic high-speed stability. 

On the side, the elongated dash-to-axle ratio positions the driver and powertrain toward the rear, creating a mid-engine layout. 

The long wheelbase and relatively short front overhangs result in a timeless proportion that epitomizes Genesis’ enduring aesthetic. 

Wheel-centric energy is elegantly expressed through the voluminous fenders, which, together with the parabolic lines, create an iconic silhouette that exudes the car’s unique character. 

The X Gran Racer VGT Concept’s rear design seamlessly integrates the powerful Two-Line character from the front and side profile into an elliptical concave volume, visually expressing the car’s concentrated energy. The dynamic interplay of body volumes and technical aerodynamic elements creates a bold and purposeful stance. 

The real carbon fiber rear wing, meticulously designed with aerodynamics in mind, enhances downforce for improved stability, while the vertical rear lights integrated into the wing ensure visibility for following vehicles, even in extreme racing conditions, prioritizing driver safety. 

The striking Magma color, embodying Genesis’ high-performance spirit and passionate brand identity, complements the real carbon fiber elements, adding a touch of exclusivity and refinement, while completing the vehicle’s unique and captivating presence. 

Interior: The Beauty of White Space 

Genesis’ design philosophy, “The Beauty of White Space,” finds its purest expression in this concept, where minimalism and performance converge in perfect harmony. Inspired by the relentless pursuit of speed and precision in racing, the interior has been meticulously crafted to prioritize essential functions while elevating the driver’s experience. 

True to its race-centric design, the interior of the X Gran Racer VGT Concept exposes structural elements that minimize weight while accentuating its core focus. With control switches incorporated into a structural divider under the instrumental panel, a fully integrated roll cage, a roll bar element behind the headrests and stronger cross beams in the door, the X Gran Racer VGT Concept is as functional as it is beautiful. 

Digital Panorama Interface 

The Digital Panorama Interface seamlessly integrates essential vehicle information into a panoramic display, providing the driver with a comprehensive overview at a glance. 

The intuitive interface minimizes distractions and maximizes situational awareness, allowing drivers to make informed decisions with lightning speed. 

Color and Materials 

Carbon fiber accents throughout the interior exude an aura of dynamism and raw power, reflecting the concept’s unwavering commitment to performance. 

These lightweight, high-strength materials not only enhance the aesthetic but also contribute to the vehicle’s overall weight reduction and agility. 

Quilted padding is strategically applied to areas where the driver’s body comes into contact with the interior elements, providing exceptional comfort and support during intense racing maneuvers or quick pit stops. 

This meticulous attention to detail ensures that drivers remain protected and focused, even in the most demanding situations. 

High-Performance Racing Yoke 

The steering wheel has been replaced with an ergonomically designed, high-performance racing yoke, providing drivers with intuitive control and immediate access to essential race functions. 

This innovative, race-focused design further enhances the driver’s connection to the vehicle, enabling them to execute maneuvers with precision and confidence. 

Performance and Powertrain 

At the heart of the concept lies a front mid-mounted race-spec Lambda II V6 engine enhanced with Genesis’ electric supercharger (E-S/C) technology. The hybrid powertrain combines to deliver an astonishing 1,540 horsepower and 1,015 pound-feet of torque. The V6 engine delivers 870 horsepower and 790 pound-feet at 10,000 revolutions per minute, while the front E motor generates an additional 670 horsepower and 225 pound-feet of torque. 

This represents a significant leap from the X Gran Berlinetta Concept's 1,071 horsepower (986 pound-feet of torque), showcasing Genesis' relentless pursuit of innovation. 
 

Neolun: Infusing Innovative Technology With Korean Hospitality 

As the brand’s first full-size electric SUV concept, the Neolun Concept embodies the ultimate Genesis hospitality behind the wheel with an array of state-of-the-art technological features, including B-pillarless coach doors, swiveling front-row seats and electric side steps. 

Revolving around the principle of “reductive design,” the exterior is characterized by clean, refined lines that deliberately eliminate any unnecessary details. The captivating two-tone scheme, called “Midnight Black and “Majestic Blue,” takes after Korea’s serene night sky and enhances the vehicle’s elegant design. 

Redesigned Electrified G80: Cutting-Edge Innovations 

The latest Electrified G80 is Genesis’ first redesign of the model since its global debut three years ago. 

The front fascia features the brand’s iconic G-Matrix Crest Grille with Micro Lens Array (MLA) headlamps and a refined bumper, accentuating Genesis’ “Athletic Elegance” design philosophy. 

The chrome garnish that envelopes the front, side and rear further elevate the look of the vehicle along with Genesis’ signature parabolic lines flowing over the new dish-style 19-inch wheels. 

Inside the vehicle, a longer wheelbase creates a roomier second-row area, providing various innovative features to elevate passenger comfort. After entering the vehicle, passengers can close the door with the push of a button using the EasyClose system and settle into reclining VIP seats with leg rests behind a rear-window curtain. 

Genesis Booth at BIMOS 

At BIMOS, the Genesis booth is located at Exhibition Center 1 in the Busan Exhibition and Convention Center (BEXCO), open to the public from June 28 to July 7. 

Seven cars will be on display: the X Gran Racer VGT Concept, Neolun Concept, two redesigned Electrified G80s, GV70, GV80 and G90 Black.

SEOUL, May 8, 2024 — Genesis today launched the newly designed GV70 in Korea with a more refined silhouette and enhanced product appeal. 

The latest GV70 marks the first-ever redesign of the model ever since it initially debuted in December 2020, selling more than 200,000 units worldwide. 

The interior and exterior designs have been elevated with new luxurious details embracing the brand’s design philosophy, “Athletic Elegance,” while convenience features have been improved to create a more relaxed driving experience. 

Refined Interior and Exterior Designs 

The exterior of the latest GV70 showcases various intricate yet bold details. 

The front fascia includes a dual-weave mesh radiator grille, also known as the dual-weave G-Matrix Crest Grille. The iconic Two-Line headlamps equipped with micro lens array (MLA) technology strikes a balance between advanced technology and elegant design. 

The front bumper has been enhanced with a skid plate, creating a sturdy and robust stance that is further complemented by horizontally expanded air ducts. 

The sporty impression of the vehicle's side profile has been accentuated by the newly designed 19-inch dark hyper silver wheels. 

In the rear, the turn signals have been redesigned to align with the front Two Lines concept, while being relocated from the bumpers to the rear combination lamps, resulting in better visibility for other vehicles. 

The high-mounted stop lamp on the rear spoiler has been linearized, contributing to a sleeker appearance. 

The interior of the new GV70 infuses high-tech sensibility with Genesis’ distinctive Korean-inspired design principle, the “Beauty of White Space.” 

The 27-inch OLED display integrates the cluster and infotainment system into a single horizontal layout, while a touch-based heating and air-cooling system offers the utmost convenience. 

Enhancing the interior sense of luxury are mood lamps that extend from the upper door trim to the center fascia, a crystal-shaped shift-by-wire (SBW), a two-tone steering wheel and meticulously crafted stitching. 

The vehicle comes in 12 different exterior colors, including the new “Ceres Blue,” available in either glossy or matte finishes. Five color options are available for the interior, along with four exclusive colors reserved for the GV70 Sport package. 

Maximized Sportiness in GV70 Sport 

The newly designed GV70 Sport package, also launched in Korea today, features various interior and exterior enhancements that maximize the vehicle’s athletic feel. 

The vehicle’s front presents a double-layered G-Matrix Crest Grille and enlarged air intakes, while the rear comes with a dark chrome diffuser and muffler tips. 

The side profile stands out with newly designed five-spoke 21-inch dark metallic wheels, with each spoke featuring two black lines engraved where it meets the rim, amplifying the GV70 Sport’s athletic stance and Two Lines design identity. Also added to the GV70 Sport package are newly designed 19-inch wheels. 

In the interior, a D-cut steering wheel and orange-color stitches further elevate the sporty atmosphere. 

Smooth and Tranquil Driving Experience 

The newly designed GV70 boasts a range of additional features that deliver a luxurious driving experience highlighted by smoothness and tranquility. 

One is the Auto Terrain Mode, which assesses road conditions in real time and automatically adjusts the driving mode accordingly. Hydro bushings have also been applied to the suspension system, improving ride comfort. 

The vehicle’s stability has been further enhanced through optimized steering tuning and the inclusion of four-piston monoblock calipers. 

When selecting the Bang & Olufsen high-resolution sound system option, the GV70 is equipped with Active Noise Control-Road (ANC-R) technology, which utilizes sensors and microphones placed throughout the vehicle’s interior to measure and analyze road noises in real time. By emitting counterphase sound waves through the speakers, ANC-R significantly reduces the perceived level of noise. 

Mood-Elevating Convenience Features 

Numerous other convenience features have been added to elevate passengers’ moods. 

The Bang & Olufsen high-resolution sound system and Dolby Atmos surround sound technology take the audio experience to new dimensions with rich, immersive sounds. The Mood Curator function optimizes interior lighting, music and fragrance with the touch of a button. 

The Digital Key 2, Fingerprint Authentication System, UV sterilization in the console armrest storage and Integrated Memory System for the passenger seat all ensure more convenient rides. 

Other convenience features include Hands On Detection (HOD) steering wheels, Lane Keeping Assist 2, Remote Smart Parking Assist 2 (RSPA 2), Parking Collision-Avoidance Assist (PCA-F/S/R), Built-In Cam 2 and Digital Center Mirror. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

FOUNTAIN VALLEY, Calif., May 3, 2024 — The Insurance Institute for Highway Safety (IIHS) announced that the 2024 Genesis G80 sedan and G90 flagship sedan have earned TOP SAFETY PICK+ (TSP+) recognition. 
 

The TSP+ award applies to 2024 model-year vehicles built after October 2023, when Genesis modified the rear seat belts in the G80 and G90 to improve rear occupant protection. Cars built before that date still qualify for the TOP SAFETY PICK award. 

IIHS’ top safety award identifies the best vehicle choices for safety within size categories during a given year. This year’s evaluation upgraded G80 and G90 from their previous TOP SAFETY PICK ranking. G80 and G90 now join the 2024 GV60 and GV80 with top honors. 

“The top IIHS rating for G80 and G90 vehicles built after October 2023 proves our commitment to safety remains firm,” said Brian Latouf, Global Chief Safety and Quality Officer for Genesis. “With two more vehicles added to the growing lineup of Genesis models proudly bearing the TOP SAFETY PICK+ designation, customer safety remains a top commitment for the brand.” 
 

To qualify for IIHS TSP+, a vehicle must earn: 

• Good ratings in the small overlap front, and updated side tests 
• Acceptable or good headlights standard across all trims 
• Advanced or superior ratings for pedestrian front crash prevention 
   

To earn the TSP+ award this year, an acceptable or good rating in the updated moderate overlap front test is required, while a good rating in the original moderate overlap front test remains sufficient for the lower-tier TOP SAFETY PICK. 
 

Each vehicle in the Genesis line-up offers standard advanced safety features that help avoid crashes and provide advanced occupant protection when crashes do occur. 

The 2024 Genesis G80 and G90 sedans are equipped with the latest in safety and driver assistance technologies, including: 

• 10 standard airbags, including front center airbag between the driver and center console, minimizing collision damage between driver and passengers. 
• Forward Collision-Avoidance Assist which can help mitigate the risks of collisions with detected vehicles, pedestrians and cyclists in certain conditions. 
• Blind-Spot Collision-Avoidance Assist and Rear Cross-Traffic Collision-Avoidance Assist, helping reduce the chance of potential impact with a vehicle that is detected in the blind spot. 
• An innovative platform — with strong focus on safety — including passenger compartment protection and reinforcement areas using advanced high strength steel for rigidity and safety. 
• Genesis Connected Services and Connected Care, providing always-on connection and allowing for peace-of-mind safety features like Automatic Collision Notification, Enhanced Roadside Assistance and SOS Emergency Assistance when the vehicle has access to a cellular network connection. 
• Other convenience features include Hands On Detection (HOD) steering wheels, Lane Keeping Assist, Remote Smart Parking Assist 2 (RSPA 2), Parking Collision-Avoidance Assist (PCA-F/S/R), Built-In Cam 2 and Digital Center Mirror.