SEOUL, Sept. 25, 2024 — Genesis has partnered with Bloomberg Media to deliver a new program of services provided through an in-car app, powered by Bloomberg. The service will be introduced first to the newly designed Electrified G80 model in Korea starting from Sept. 25.

The service will be expanded to the G90, G80, GV80, GV80 Coupe, GV70, Electrified GV70 and GV60 models and is set to roll out in Korea by Q1 2025. The service is due to be launched in Korea first, with Europe slated to complete its launch by Q2 2025. The app will be installed as part of the Over-the-Air (OTA) update for existing cars. 

This partnership between Genesis and Bloomberg Media marks an exciting advancement in providing convenient and high-quality media content for Genesis owners. With the new in-car app, owners can stay connected and informed in the comfort of their own cars, accessing Bloomberg's trusted and timely news, analysis and entertainment options. 

Through the service, Genesis owners will be able to access a wide array of content without the need for additional sign-ins. The features include Bloomberg TV+, Bloomberg Originals and News Feed, delivering major headlines and relevant information in a timely manner. 

As part of the commitment to enhancing the ownership experience, Genesis is also offering select model owners the Annual Access, an annual Bloomberg digital subscription package, starting with the newly designed Electrified G80 and expanding to the G80, G90, GV80 and GV80 Coupe. Owners will gain unrestricted access to Bloomberg.com and the Bloomberg app across all devices. 

This comprehensive package ensures that Genesis owners can enjoy the benefits of Bloomberg's premium content both inside and outside their vehicles, enabling them to stay up to date and make informed decisions in their personal and professional lives. 

In a first-of-its-kind partnership for Bloomberg Media, the service will be gradually implemented on select Genesis models starting from the third quarter with a one-year subscription to Bloomberg.com — one of the world’s leading sources of business news content. In addition to the subscription, Genesis vehicles sold during the same period will offer localized Bloomberg Media content — such as Bloomberg TV, video on demand, news headlines and full articles — via the Genesis in-car entertainment system. 
 

The Bloomberg content provided will be available to Genesis drivers in multiple languages including English, French, German, Korean and Simplified Chinese. 

Nick Sallon, Chief Partnerships Officer at Bloomberg Media, said that the new collaboration was forged in recognition of the synergy between Genesis customers and Bloomberg news consumers. 
 

“The Genesis family of cars is known for its premium design and appealing to consumers who are often senior leaders in business,” Sallon said. 

“Likewise, many Bloomberg news consumers are senior business professionals who are always on the move and, more than anything else, short on time. We believe there is a terrific alignment of values and audiences in providing Genesis drivers a new level of access to Bloomberg content while they too are on the move. We are honored and excited to collaborate with Genesis on this innovative new project.” 
 

Sangwon (Marc) Choi, Chief Product & Strategy Officer of Genesis, remarked, “We are delighted to announce our partnership with Bloomberg, a global leader in financial news and information. At Genesis, we believe in enhancing the driving experience by seamlessly integrating cutting-edge technology with premium features," adding, “This intersection of luxury and technology signifies a pivotal moment as we empower our drivers with real-time, reliable information. Together with Bloomberg, we are ensuring our customers stay connected on the go, all within the comfortable and innovative environment that Genesis is renowned for.”
 

The new partnership takes effect on Aug. 31, 2024, and will apply to the sale of select new Genesis vehicles until at least 2026.