SEOUL, Sept. 3, 2026 — Genesis has been recognized for its exceptional design and innovation at the 2026 International Design Excellence Awards (IDEA). Highlighting the brand's achievements is a Silver Award for the Genesis Magma GT Concept in the Automotive & Transportation category, alongside finalist recognitions for the G90 Wingback Concept and the Magma User Interface (UI) Design in Automotive & Transportation and Digital Interaction categories, respectively.

Genesis Magma GT Concept (Silver, Automotive & Transportation)

The Genesis Magma GT Concept boldly reinterprets the brand’s “Athletic Elegance” design philosophy through the proportions and aerodynamics of a high-performance sports car. Featuring a low, wide body, a flowing roofline, and a distinctive boat-tail cabin, the concept expresses a commanding stance and latent power. By prioritizing restrained surfaces and sophisticated details over aggressive styling, the Magma GT Concept encapsulates Genesis' vision for luxury high performance, where athletic tension and refined composure coexist in harmony.

“The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability,” said Genesis Chief Creative Officer, Luc Donckerwolke.

In addition to the Magma GT Concept, Genesis earned two finalist nods that further showcase the brand's expansive design vision and tech innovations.

Genesis G90 Wingback Concept (Finalist, Automotive & Transportation)

Reinterpreting the marque’s flagship G90 sedan as a grand tourer wagon, this concept explores the luxury high-performance potential of Genesis’ Magma program. It combines the G90 Long Wheel Base with an extended roofline and an elegant parabolic profile. Aerodynamic elements inspired by GT endurance race cars — including wide wheel arches, large air intakes, a rear wing, and a diffuser — are exquisitely integrated to embody both high-performance dynamism and the brand's characteristic restrained elegance.

Genesis Magma UI Design (Finalist, Digital Interaction)

Debuting as the digital interface for the first Magma production vehicle, the GV60 Magma, this UI enhances both information visibility and driver engagement during track and high-performance driving. It combines sophisticated chronograph-inspired graphics, the deep blacks of OLED displays, and a restrained Magma orange color palette. In the Magma-exclusive mode, the interface expresses a sense of speed and intense energy through angled typography and dynamic motion graphics.

The 2026 IDEA Award recognitions underscore Genesis’ ongoing commitment to pushing the boundaries of automotive design, solidifying its reputation as a global innovator in both luxury high-performance aesthetics and digital user experiences.

Presented annually by the Industrial Designers Society of America (IDSA), the IDEA Awards are among the longest-running and most prestigious design awards programs in the world. Originally founded to recognize exceptional achievement in industrial design, the program has since expanded to highlight groundbreaking design across numerous disciplines, including automotive and transportation, digital interaction, strategy, and branding.

SEOUL, March 26, 2026 — Genesis today announced that it has been recognized with two prestigious iF Design Awards for 2026, honoring the marque’s dedication to creating refined, meaningful connections with its customers through both digital and physical experiences. The Genesis Magma User Interface (UI) and the Genesis Tea Experience were awarded in the User Interface (UI) and User Experience (UX) disciplines, respectively. 

Genesis Magma UI 

Genesis Magma UI, honored in the Product Interfaces category, is the graphical user interface for the high-performance GV60 Magma. Its design concept, inspired by the intricate beauty of a mechanical watch face, expresses the unique identity and refined luxury of the Magma high-performance program. 

It capitalizes on the true black capabilities of its OLED display, contrasting it with Magma Orange to create a minimalist design. The interface changes based on the driving mode to display crucial performance data such as a G-force meter and the remaining boost time of the car’s Boost Mode. It provides a dynamic and intuitive experience, seamlessly blending sophisticated aesthetics with rewarding, driver-focused functionality. 

Genesis Tea Experience 

The Genesis Tea Experience, a winner in the Retail/Banking UX category, is a quiet and immersive moment of mindfulness designed to build lasting relationships that go beyond the transactional. Rooted in Korean tea culture, where warmth and thoughtful hospitality are paramount, the experience engages the senses with intention. 

Every detail — from the aroma and flavor of the signature tea blends to the bespoke teaware inspired by traditional Korean motifs such as Hanbok ribbon ties, the fortune pouch (Bokjumeoni), folding screens (Byungpung) and the Bojagi fabric wrap — is intentionally crafted. Through subtle storytelling, each element guides guests into a state of calm. Instead of relying on spectacle, this refined, sensory approach transforms brand spaces and proves that stillness can leave the deepest impression. Its presence elevates hospitality and sets a new emotional standard in luxury automotive communication, inviting guests to reconnect and feel truly seen. 

Genesis has been recognized by the prestigious iF Design Awards for two distinct, yet equally important, aspects of its brand experience guided by its “Son-nim” value of hospitality, where every customer is treated as an honored guest. The dynamic Magma UI and the serene Genesis Tea Experience fully embody the design philosophy of “Athletic Elegance,” showcasing an audacious and progressive approach. This demonstrates that the Genesis journey transcends mere driving experience. 

The iF Design Award, hosted by iF International Forum Design GmbH, is one of the world’s most celebrated and valued design competitions. For 2026, the awards attracted over 10,000 submissions from 68 countries, which were evaluated by a panel of 129 expert jurors. 

Mastering Aerodynamics and Road Noise

Sounds such as wind and road noise become more noticeable against the inherently quiet nature of the electric powertrain. This effect is heightened in a performance vehicle, which operates at higher speeds and utilizes high-performance tires that naturally transmit more noise and vibrations from road surfaces. 

To counter this, engineers focused on two key areas: minimizing wind noise at speeds exceeding 200 kilometers per hour and reducing road noise transmitted through the high-performance tires and lightweight wheels. 

Genesis worked rigorously to clearly establish NVH performance standards for the GV60 Magma. Research engineers evaluated the GV60 Magma in extreme crosswind simulations and real-world testing on Germany's Nürburgring and Autobahn, pushing the car to its top speed of 264 kilometers per hour. 

The tests revealed that the most noticeable noise during high-speed EV driving is airflow around the vehicle. To combat this airflow noise, the engineering team reinforced the vehicle’s overall sealing structure, redesigning the cross-sectional design of the door seals and optimizing compression force distribution. 

In addition, the thickness of the driver’s side insulating glass film increased by 7%, and soundproof film was added to the rear door glass as standard, creating a multi-layered barrier against intrusive noise. Finally, the team added sound-absorbing materials inside the door trim to more effectively suppress any transmitted airflow noise. 

To address road noise, the engineering team conducted a detailed analysis of the vehicle structure and noise transmission paths to determine the optimal composition and placement of additional sound-absorbing materials. As a result, sound-absorbing pads were installed inside the tires and the sound-absorbing materials in the floor were reinforced. 

The team also integrated Active Noise Control-Road (ANC-R) technology for any sound that gets through these reinforced barriers. The ANC-R system uses accelerometers and microphones inside the vehicle to detect low-frequency road noise in real time, then generates an opposing sound wave through the vehicle's speakers to effectively cancel it out. 

Refining the Electric Powertrain 

Beyond the cabin, significant attention was paid to the GV60 Magma’s high-performance Power Electric system. To mitigate the high-frequency noises that can result from a motor and inverter with enhanced output, engineers optimized the torque ripple compensation logic, reducing the electrical excitation forces generated during motor operation without impacting efficiency. 

Furthermore, the inverter control logic was specifically designed to minimize voltage distortion, another potential source of high-frequency noise during high-load driving. Additionally, to reduce gear noise, the machining quality of the reducer gears was improved, and the press-fit force was meticulously tuned to ensure uniform, quiet meshing. 

The result of all these improvements is that the GV60 Magma maintains a tranquil, refined cabin environment even during high-speed driving, a new type of driving sensation even for experienced drivers. 

“To achieve this unique feel when driving a GV60 Magma, the ride and handling was refined with four key concepts in mind,” said Kangwook Jeon, Senior Research Engineer of the Genesis Ride and Handling Test Team. The first concept is the idea that the GV60 Magma should be easy to control, meaning it is tailored for intuitive handling. The second, yet equally important, concept is that the car should be fast and stable, engineered for agile cornering and smooth body movement. The third is that the car should be precise in handling, designed to manage movement dynamics with fine accuracy. Fourth is selectable sportiness, allowing drivers to adapt the driving characteristics of the car to their specific preferences for a personalized experience.

Building the Foundation: A Reimagined Suspension System

These concepts have been brought to life through a completely reimagined next-gen suspension geometry. Genesis engineers redesigned the parts of the car directly linked to the wheels — the lower arms, hub carriers and link structures — to amplify precision and agility, culminating in enhanced cornering performance.

The next-generation suspension adjustments extend to the roll center, the virtual axis around which the vehicle tilts. The GV60 Magma’s roll center has been significantly lowered compared to the current GV60 — reducing the front roll center from 122.3 to 41.6 millimeters and the rear from 169.6 to 80.1 millimeters. This change maximizes tire grip during high-performance driving. Additionally, the caster trail was increased by 16 millimeters and arm length by 2 millimeters, enhancing both steering and straight-line stability. These optimizations improve the vertical tire load by 10% and cornering force by over 18%.

The driving performance of the GV60 Magma is also augmented by new damper specifications. Genesis engineers have introduced stroke-sensing Electronic Control Suspension (ECS) technology, which responds in real time to road conditions to adjust damping force. This system minimizes noise and impact, even on uneven surfaces like potholes, ensuring a tranquil drive while maintaining vehicle stability.

Additional enhancements include the End-of-Travel (EoT) system, which detects roll angles and instantly adjusts damping, refining cornering precision and stability. The front axle incorporates Hydro G-bushings for sharper steering responsiveness. Dual-layer member bushings in the rear enable separate control of vertical and longitudinal vibrations. Together these components create a harmonious balance between high-limit road performance and cabin quietness.

Finally, any road impacts that get through these complex systems are further mitigated by the vehicle’s high-strength components and urethane insulators, completing Genesis’ signature driving refinement.

Sophisticated Design Meets Practical Performance

Genesis also modified several components of its wheel design for the GV60 Magma. Ultra-wide 275-millimeter tires, paired with lightweight forged wheels, further enhance grip and responsiveness. To match the vehicle's new geometry, the hub carrier design was revised, widening the wheel track by 5 millimeters per wheel, 10 millimeters total. New fifth-generation P-ZERO tires were chosen, as they offer improved structure, comfort, cornering force and better performance across wet and snowy conditions.

These GV60 Magma's chassis component refinements benefit further from meticulous adjustments to spring stiffness, shock absorber length and stabilizer bar specifications, tuning the entire system to ensure a driving experience that feels both controlled and effortless.

Body Rigidity: Elevating Stability

Genesis engineers reinforced the GV60 Magma's body for heightened stability at ultra-high speeds. With an additional 0.65 meters of structural adhesive and 20 extra welding points, the body absorbs shock and vibrations more effectively. L-brackets integrated within the wheel housings improve torsional rigidity by 9.7%, sharpening steering responsiveness and driving stability.

Every element of the GV60 Magma is designed to deliver a dynamic driving experience without compromising refinement. With its ride and handling technology, enhanced geometry, and advanced suspension systems, the GV60 Magma stands as a flagship model in Genesis' EV lineup. These technical details combine to create a thrilling high-performance drive.

FOUNTAIN VALLEY, Calif., Feb. 4, 2026 — Car and Driver recognized four Genesis models in its 2026 Editors’ Choice Awards. The Genesis G80, G90, GV70 and GV80 were named as winners in their respective categories after editors carefully tested, evaluated and inspected nearly 450 vehicles on the market today. To win, a vehicle must have earned a rating of at least 9 out of 10 stars from Car and Driver’s expert vehicle reviewers. 

“In just a decade, Genesis has surpassed one and a half million vehicles sold globally – an important milestone that reflects the strong momentum behind our brand,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As we continue to grow, this recognition from the editors of Car and Driver underscores our commitment to delivering vehicles with timeless design, advanced technology and an exceptional driving experience.” 

Genesis’ award-winning lineup offers a comprehensive suite of advanced safety and convenience features, including available Forward Collision-Avoidance Assist, Blind-Spot Monitor, Surround View Monitor, Rear Cross-Traffic Avoidance Assist, Parking Distance Warning, Highway Drive Assist and more. 

Intuitive technology elevates the experience further with an available 27-inch OLED display that seamlessly integrates the gauge cluster and infotainment system, available Bang & Olufsen® premium audio, Genesis Digital Key and Smart Key. Carefully crafted design elements, such as the signature two-line headlamps with micro lens array (MLA) technology and G-Matrix Crest Grille, bring Genesis’ commitment to timeless design to life. 

The Editors’ Choice awards were conceived to serve Car and Driver’s growing audience of new-vehicle shoppers by providing them with a comprehensive list of recommended models. Editors’ Choice honorees range from compact sedans and hatchbacks to full-size SUVs and pickup trucks, all of which are the best at fulfilling their mission while maximizing value. Each one also aligns with Car and Driver’s assertion that the best vehicles are the ones that deliver an engaging on-road experience. 

The full list of Genesis vehicles recognized by Car and Driver 2026 Editor’s Choice Awards: 

• Genesis G80 – Luxury Mid-size Cars 

• Genesis G90 – Full-size Luxury Cars 

• Genesis GV70 – Compact Luxury SUVs 

• Genesis GV80 – Mid-size Two-Row Luxury SUVs 

LONDON, Jan. 23, 2026 — Following the What Car? Car of the Year Awards 2026, Genesis is pleased to announce that GV60 has been awarded Best Interior in the Premium Electric EV category.

The win marks the third award bestowed to GV60 by What Car? after taking home Best Electric SUV in the What Car? Car of the Year Awards 2023, swiftly followed by another win for Best Electric SUV at the Electric Car of the Year awards in the same year.

Steve Huntingford, Editor at What Car?, commented: “Pretty much every surface in the Genesis GV60 is covered in pleasing, soft-touch materials. Meanwhile, if you specify the optional Nappa Leather with Quilting, it feels even more luxurious. But it’s not just the quality that impresses; the rotary infotainment controller and proper metal switches not only feel great but also keep distraction to a minimum while driving.”

Towards the end of 2025, GV60 received a suite of sophisticated mid-cycle design enhancements throughout, further elevating the already well-acclaimed model. The redesigned, high-tech cockpit gained a new 27-inch connected car Integrated Cockpit (ccIC), which merged the infotainment and driver information systems across a large panoramic screen, creating a seamless, intuitive display. A new three-spoke heated steering wheel features across all specifications, with Hands-On Detection for an additional level of safety while on the road. In addition, a suite of new entertainment services was made available including Disney+, Netflix and Bloomberg Media.

“It is brilliant to see GV60 take home another title at the What Car? Awards. The recognition of Best Interior is a testament to the thoughtful design updates that underpin the latest model enhancement. It improves upon an already luxurious and logical interior that reflects the Genesis ‘Son-nim’ brand identity aligned with the needs of the customers, who are our honored guests. Genesis’ design philosophy is to create an environment that perfectly balances personal space and state-of-the-art technology, which is what sets the brand apart when it comes to our interior build quality,” said Ben Sargeant, Director of Genesis and Customer Strategy.

The 2025 Genesis Championship was no exception. As the brand’s longest title-sponsored golf tournament, this event continues to serve as a platform to showcase how Genesis brings this philosophy to life not only for spectators, but also for the players and caddies. From elevated hospitality lounges to thoughtful touches on and off the green, the Genesis Championship exemplifies the brand’s commitment to excellence and care. But the final touch of Genesis’ unique brand of hospitality can be found in the Genesis model awarded to the one and only champion.

This year, on its grand stage, Junghwan Lee claimed the championship title, earning not just the coveted trophy but also a bespoke GV80 Black for himself. With his newly earned DP World Tour seed thanks to his triumph at the 2025 Genesis Championship, Lee has gained a foothold in the global arena, competing in the 2025 HSBC Abu Dhabi Championship in November and South Africa’s Nedbank Golf Challenge in December as his first tournament of the 2026 season.

Bespoke Luxury Befitting the Honor of a Champion

Genesis first gifted a bespoke Electrified G80 to the 2024 Genesis Championship winner Byeong Hun (Ben) An, a gesture meant to honor the excellence, performance and precision exhibited by the champion throughout the tournament.

As last year’s champion, Junghwan Lee was awarded an exclusive Genesis GV80 Black — a one-of-a-kind expression of the Genesis’ “Athletic Elegance” design ethos and innovative engineering ingenuity. Genesis Black is a trim exclusive to select Genesis models, distinguished by their striking black color theme that extends throughout the interior and exterior exuding understated luxury.

Upon opening the driver’s door, the eye is immediately drawn to the custom signature plate affixed to the arm rest. The plate is engraved with the year 2025 and Lee’s initials, the Genesis Championship trophy and the number of strokes that secured him the win. The signature plate was carefully crafted to complement the bold black interior of the Genesis Black series.

Continuing the theme are the headrests, each bearing the Genesis wing logo, the year 2025 and the player’s initials that are exquisitely embroidered on the smooth and supple black Nappa leather.

In addition, the doorsteps are adorned with bespoke engraving. The first-row doorsteps display the unmistakable “Champion’s Drive,” while the second row’s carry “Road to the World,” signifying how the Genesis Championship is an important pathway for Lee as he advances to the global golfing scene.

During the vehicle handover ceremony that took place at Genesis Suji, the Genesis Newsroom caught up with Lee who shared how he felt about his win and what it meant to him to be a new owner of a one-of-a-kind Genesis.

Genesis One of One Program: A Genesis Made for One

The Genesis One of One program, introduced in 2021 through a private showcase to its Middle Eastern customers, was officially launched in December 2023. Representing the pinnacle of personalization and craftsmanship, each model in the program is an exclusive creation, customized to reflect the personalities and preferences of its owner — from individualized design elements to bespoke features that ensure no two vehicles are the same.

Euikyeong Kang of Genesis’ One of One team, who oversaw the creation of Lee’s custom GV80 Black, said, “Although the 2025 Genesis Championship winner’s prize model is not a fully bespoke model from our One of One program, we focused on weaving into the car Lee’s journey to victory and entering the global stage through the Genesis Championship as a pathway. It showcases Genesis’ capabilities of expressing customers’ stories by adding personalized touches to their cars.”

Following its launch in the Middle East, Genesis plans to expand the One of One program to other key regions, including Korea.

Transcending Moments into Unforgettable Memories

From the grand stage of the Genesis Championship to the intricately designed interiors of Lee’s personalized GV80 Black, the brand continues to demonstrate its ability to transform extraordinary moments into lasting memories.

For Junghwan Lee, this bespoke GV80 Black is not just a trophy, but a testament to his achievement and a symbol of the painstaking attention to detail and sophisticated care Genesis extends to its champions.

After much anticipation, Genesis’ first Magma production model, the GV60 Magma, was unveiled last month at Circuit Paul Ricard in Le Castellet, France — the home base of the Genesis Magma Racing team. The move heralds the marque’s evolution from a young luxury brand to a luxury high-performance brand as it celebrates its 10^th anniversary.

Although similar in appearance to its sibling, the GV60, at first glance, the striking GV60 Magma hints at its capabilities with its vibrant Magma Orange exterior and functional sporty design elements that embody Genesis’ “Athletic Elegance” design philosophy — much like its namesake, the hidden molten energy beneath the earth’s surface waiting to erupt.

But the only way to truly understand this unseen side of the GV60 Magma is to experience it. Korean automotive columnist Donghee Lee shares his firsthand experience riding shotgun in the GV60 Magma.
 

Riding shotgun on a hot lap in the GV60 Magma is nothing short of extraordinary. From  the moment you settle into the bucket seat, you’re greeted with just the right balance of support and comfort. As the driver presses the start button, the dashboard comes to life with the Magma-exclusive welcome animation. Its clear, refined graphics create a captivating visual experience from the very first encounter.

While driving in Range or Comfort mode, the car’s character reveals itself the moment you step on the accelerator. The combination of a highly rigid chassis, finely tuned suspension and seamless motor response work together to deliver power exactly when it’s needed. Rotating the drive mode dial, located on the lower left side of the steering wheel, allows the driver to conveniently toggle between Range and Comfort modes. Essential information is displayed on the intuitively designed instrument cluster, enhancing the overall driving experience.

The GV60 Magma has a maximum output of 650 ps (478 kilowatts), a top speed of 264 kilometers per hour and the ability to rocket from 0 to 100 kilometers per hour in just 3.4 seconds using Launch Control. Keep the pedal down and you’ll reach 200 kilometers per hour in only 10.9 seconds — delivering performance that places the GV60 Magma in luxury sports car territory. It’s high-performance motor, capable of spinning up to an astonishing 20,920 rotations per minute, channels 175 kilowatts and 370 Newton-meters of torque to the front wheels, and 303 kilowatts and 420 Newton-meters to the rear wheels when in Boost Mode.

According to the spec sheet, the rear wheels provide a significantly higher output, giving drivers the unmistakable jolt of adrenaline thrill that comes with a rear-wheel-drive sports car. While the front wheels, responsible for steering, receive just enough power to maintain stable handling, it’s the rear wheels that deliver more traction for acceleration. This setup significantly enhances the car’s overall control and maneuverability.

The GV60 Magma uses a two-stage system to manage its AC-DC inverter, carefully regulating the flow of electricity to the motors based on driver input and driving conditions. The rear motor, equipped with a dual-stage inverter, generates a maximum output of 303 kilowatts during Boost Mode and is engineered to sustain its peak power all the way to a high-rev range of 15,000 rotations per minute. This enables the car to deliver consistent thrust even at high speeds, allowing drivers to fully experience its relentless power.

The GV60 Magma’s powertrain propels it from a standstill to 200 kilometers per hour in a blistering 10.9 seconds. Even as air resistance ramps up at high speed, Genesis has masterfully engineered the vehicle to enhance the thrill of driving. On a straight, flooring the accelerator unleashes a steady, powerful surge of thrust, with the speedometer racing past 200 kilometers per hour in no time. With Boost Mode staying active for up to 15 seconds, fully harnessing its potential on the track (unless you’re somewhere like the Nürburgring) becomes a challenge in itself.

The driver presses the Magma button at the center of the drive mode dial, and the GV60 Magma transforms into a predator. But Magma isn’t aiming for untamed aggression. Instead, GT Mode (activated by the Magma button) is named aptly for its purpose: fast and elegant cruising for long-distance driving. Comfort Mode on the other hand (which we began our lap with) engages both the front and rear motors for all-wheel drive as the car gains speed. While this improves responsiveness during acceleration, it makes energy consumption less efficient.

In GT Mode, the GV60 Magma shifts its focus to the impressive power of its rear motor, reducing the driving load and enhancing efficiency at higher speeds. The result is acceleration that feels lighter and more responsive than Comfort Mode, yet it offers a more refined and elegant driving experience compared to the Sport and Sprint modes. This boosts energy efficiency by keeping the front motor disengaged.

Striking the Perfect Balance between High Performance and Comfort

The GV60 Magma’s signature ride and handling concept is where its dual nature truly shines, especially when pushed to its limits on the track. It’s not only quick and stable, but also predictable and responsive, despite being maxed out at 650 ps and lugging 2.2 tons of EV. This is largely thanks to significant changes made to the steering system, linkages and the front suspension — elements that greatly influence the car’s driving characteristics.

Unlike the standard GV60, which is equipped with a variable gear ratio rack-and-pinion system, the GV60 Magma adopts a fixed gear ratio. The single higher gear ratio enables consistent wheel movement in response to steering input while sharpening reaction times. This quick steering response is an advantage in sports cars, boosting both agility and precision on the track. However, the heightened sensitivity might feel a bit draining for relaxed everyday driving where such responsiveness can also be a bit jarring.

To combat this, the caster trail — the distance between where the steering axis intersects with the ground and the tire contact patch — has been pushed 16 millimeters towards the front compared to the standard model, enhancing steering stability and providing cleaner feedback at high speed. Additionally, the length of the effective arm — which translates steering inputs into wheel movement — has been extended from 144 to 146 millimeters, which further improves steering stability by absorbing external impact from uneven surfaces and road joints, offering a smoother and more controlled experience at high speeds.

The GV60 Magma has notably had its suspension hard points re-engineered, including its front wheel knuckles and rear wheel carriers, which connect the wheels to the chassis. These updates have reshaped the suspension geometry, significantly lowering the roll center. This substantially improves handling, allowing the tires to maintain better contact with the road surface during abrupt lateral weight shifts usually experienced on the track. Tire contact points remain incredibly consistent even under significant vertical movement, greatly improving the car’s dynamic stability and handling precision.

To balance high-performance handling and a comfortable ride in a heavy EV, the GV60 Magma employs Hydro G-Bushings in the front wheels, while the rear suspension subframe utilizes a combination of hydro and dual-layer bushings. Additionally, high-strength components and urethane insulators effectively absorb road impact, ensuring the refined driving experience we have now come to associate with the Genesis brand.

One of the most surprising aspects of the GV60 Magma on the track was its remarkably flexible suspension. The key to this is the stroke-sensing electronically controlled dampers. Despite its 2.2-ton weight, the car’s heft is just a number on paper. When accelerating, braking or cornering at the limit, you’ll likely experience some strong G-forces. But the car itself stays composed and stable for a calm and controlled drive.

These newly implemented dampers integrate an End-of-Travel (EOT) control function which manages damper behavior at the extreme limits of their stroke range. Height sensors installed on all four wheels monitor them individually in real time, adjusting damping force as roll angles occur during handling. This not only prevents the dampers from physically impacting other metal components when they are fully compressed or extended but also mitigates abrupt movements when riding over track curbs, speed bumps or potholes.

The EOT-enabled stroke-sensing dampers, combined with reinforced springs and a lowered roll center optimized for the GV60 Magma, allows its behavior to remain predictable when going all out on track. This sense of control inspires confidence in the driver and naturally extends to the passengers. As the car jumps raised curbs or speeds through the track’s bumpy run-off areas, the suspension and robust chassis work seamlessly to absorb shock and minimize uncomfortable jolts.

An Immersive Experience that Only Genesis Can Provide

The roar of an engine is undeniably part of the sports car thrill. On the other hand, one of the biggest advantages of EVs is their quietness. As a luxury high-performance EV, the GV60 Magma strikes a perfect balance between the two.

To maintain a quiet cabin as one would expect in an EV, the vehicle's floor and door trims have been reinforced with additional sound-absorbing materials. Weatherstripping around the doors has been fortified, and a thicker film was used on the laminated glass to block wind noise more effectively. The GV60 Magma also comes with Genesis’ Active Noise Control-Road — first debuted in the GV80 — as standard.

The GV60 Magma also addresses the distinctive sixth harmonic noise generated by EV motors by controlling it with a reverse-phase current. Additionally, the excitation force from the input and reduction gears that connect the motor to the gearbox has been minimized. Excitation force creates vibrations in gears or housings due to transmission errors, motor torque ripples or cogging torque. By mitigating this force, vibrations caused by resonance (including whining, rattling and high-frequency gear noises emanating from the gearbox) are all significantly reduced.

One of the best parts of driving a quiet EV without a doubt is enjoying the music, especially on a luxe Bang & Olufsen sound system. But on days like today when you need to focus on the track, you’ve just got to have that high-performance car sound. The GV60 Magma delivers an exhilarating auditory experience with its E-Active Sound Design Plus system, offering a thrill unmatched by other EVs.

For over a century, humans have delighted in the rising pitch of engine noises when shifting gears in internal combustion cars. This auditory feedback is especially critical during track driving, where glancing at the speedometer isn’t always feasible. The engine sounds correspond to virtual gear ratios and shift sounds — indicating cornering speed and allowing the driver to gauge when to accelerate or slow down.

The GV60 Magma’s Virtual Gear Shift (VGS) excites you in a way other EVs can’t by replicating the engine sound of a high-performance ICE sports car and the uncanny shifting sensation of an 8-speed dual-clutch transmission. The paddle shifts lock the car into each gear and even allow the driver to experience a simulated fuel cut so you can change gears at the optimal RPMs at every corner. The immersive experience isn’t limited to the cabin either — additional external speakers, one at the front and one at the rear, project these sounds outward, making driving more exciting and providing an unforgettable experience for spectators watching the GV60 Magma in action.

The GV60 Magma bares its true nature in Sprint Mode. In Sprint, all major functions like the motor, steering, electronically controlled suspension and the electronic limited-slip differential for distributing torque between the rear wheels, are adjusted to their most aggressive Sport+ setting. The throttle response becomes razor sharp, allowing you to fully appreciate the 650 ps output.

Sprint Mode also keeps the car primed for maximum acceleration by automatically activating Launch Control. As if that wasn’t enough, flooring the accelerator pedal over 90% of the way triggers Boost Mode, unleashing the GV60 Magma’s full potential on a straight and very conveniently shaving precious seconds off your lap time.

Adding to the excitement of tackling the racetrack is the consistent braking feel achieved through balanced regenerative braking control in the front and rear motors during deceleration. When combined with VGS, track driving is an absolute delight. My ride just kept becoming more exhilarating and more immersive with every pull of the paddle shifters.

While my time with the GV60 Magma was limited to a track taxi ride along, it was more than enough to see why this car was brought to life — achieving harmony and balance in duality. The GV60 Magma masterfully combines high performance and sportiness complimented by fast cornering and high-speed stability. Experiencing the GV60 Magma on the track allows you to experience the pinnacle of the Genesis brand — a car that is fast, dynamic and elegant all at once, leaving no doubt about its place as a halo within the Genesis lineup.

About Donghee Lee
Lee began his career as a motoring journalist at Car Life magazine. He gained recognition with popular articles like Tiburon Diary and The Restoration of a 1969 Land Rover. Lee went on to work in sales training and product planning for Chrysler Korea and Jaguar Land Rover Korea, eventually becoming a dealership manager. Today, he combines hands-on industry experience and analytical expertise as a columnist and consultant.

Showing that Genesis has accomplished in a short ten years what has taken legacy brands decades, the G90 Wingback Concept’s striking presence represents the diverse forms Magma can take.

Chief Creative Officer Luc Donckerwolke personally drove the G90 Wingback Concept for its reveal, highlighting the brand’s commitment to its luxury high-performance vision. Its design characteristics visually mark it as a Magma product, while the variations on familiar lines from the production G90 model hint at the customization that Genesis offers to its customers. As Donckerwolke put it, the G90 Wingback Concept is a “bridge between Magma and the One of One bespoke program.”

The Concept

Built on an unmodified G90 platform with its 3.2-meter wheelbase and 5.1-meter length, the Wingback Concept draws out new potential within a familiar platform. Signature Genesis design cues like the Crest Grille, Parabolic Line and the distinctive Two-Line headlamps are intensified, giving the concept an aggressive stance while maintaining an aristocratic demeanor.

“At the moment there is, let’s say, a multiplication of SUVs. And this fast growth will create a saturation,” said Donckerwolke. He continued, “This is when other typologies of cars are going to become attractive again. This is why I strongly believe in not having a typology monoculture.”

The G90 Wingback Concept features a dynamic front fascia adorned with the signature Crest Grille and a more sculpted front bumper bearing the Magma insignia, with large lower air intakes flanked by canards on both sides. Flared wheel arches give it a wider stance, housing custom 22-inch wheels fitted with low profile tires.

In profile, the G90 Wingback Concept carries the parabolic line and the long wheelbase of the G90, with the roofline stretched delicately to achieve a sleek grand tourer wagon silhouette. The rear end replaces the sedan’s trunk with a tailgate housing a sharply raked rear window framed by two spoilers, further accentuated by the performance-inspired rear diffuser structure.

Finished in a stunning yet understated deep green color, the G90 Wingback Concept shows that Magma’s identity goes deeper than its signature vibrant Magma Orange. “Magma is much more than a color,” said Donckerwolke. It’s about showing what is possible when Korean innovation meets global ambition. It represents a distinct Korean vision of care, respect and balance. “Magma does not shout; it invites,” Donckerwolke explained. “Where most chase aggression and extremes, we seek balance. Magma is designed to be rewarding, not challenging; to complement the driver, not to intimidate them.”

Inside the luxurious cabin, the concept’s Magma DNA is present in the subtle yet striking green-colored Magma stitching and details in the lush, quilted Chamude (a suede-like material) seats and door trim, as well as complimenting touches on the steering wheel, dash and console. The sporty seats also feature an embroidered Magma logo, a reminder of the car’s luxury high-performance identity and the hidden power waiting to be unleashed — just like magma bubbling beneath the earth’s surface. 

The G90 Wingback Concept highlights that Genesis intends to extend the Magma program to include a spectrum of typologies across its current and future lineup, ranging from sports cars to coupes and convertibles. All of them are, as Donckerwolke described, “the materialization of the iron fist in a velvet glove” — the duality of power and control wrapped in an elegant package. 

The G90 Wingback Concept is more than a showpiece. It is the embodiment of a decade’s worth of innovation, accelerating into the next chapter of Genesis’ journey. It expands the future vision of Magma, expressing emotionally resonant luxury through a bold new typology.

View more images of the G90 Wingback Concept in the gallery below:

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LE CASTELLET, France, Nov. 20, 2025 — Genesis is embarking on the next chapter of its journey with its “Luxury High Performance” positioning as the cornerstone of the brand’s evolution over the next 10 years.

Genesis hosted its Magma World Premiere today at Circuit Paul Ricard in Le Castellet, France, where it debuted the GV60 Magma — the brand’s first high-performance production model — and the Magma GT Concept, a model that symbolically defines the direction of Genesis’ performance heritage for the next decade. The Magma GT Concept embodies the essence of the brand’s approach to luxury and performance, going beyond sheer speed to reveal a balanced expression of refined luxury and authentic motorsport spirit.

Along with the unveiling, Genesis also revealed its vision to solidify its position as a true luxury brand by embodying the concept of Luxury High Performance, a seamless fusion of refined elegance and superior performance. Together, the GV60 Magma and the Magma GT Concept bring this vision to life, showcasing the dual pillars of production-ready capability and future-focused performance ambition. Building on a decade of success in the global premium car market as an independent marque, this new direction sets the stage for Genesis’ next chapter.

José Muñoz, President & CEO of Hyundai Motor Company, said, “Genesis achieved one million global sales faster than any luxury marque in history. Magma represents our declaration that the next ten years will be even more significant. We're not just building high-performance vehicles; we're redefining what a luxury high performance brand can be when Korean innovation meets global ambition."

Genesis' Luxury High Performance Vision

Genesis defines Luxury High Performance as distinct from the conventional approaches to performance centered on horsepower or speed. At its core, this vision blends the true essence of luxury — defined by refined elegance and elevated experiences — with seamless, effortless performance that enhances every aspect of the driving journey.

Luc Donckerwolke, Chief Design Officer and Chief Creative Officer of Hyundai Motor Group, said, “Magma reveals a new facet of Genesis, one that elevates the brand towards true luxury through performance. It shows how emotion and precision can coexist in perfect harmony, defining a more confident and mature expression of Genesis. Through Magma, we’re injecting adrenaline into the Genesis DNA while preserving the elegance and balance that define true luxury.”

Genesis’ vision for Luxury High Performance builds on the brand’s “Athletic Elegance” design philosophy by bringing it into the high-performance space. It prioritizes balanced power, finely tuned driving dynamics and seamless harmony between driver and vehicle rather than relying on excessive energy or intensity.

The GV60 Magma is the first production model to bring this new high-performance vision to life, laying the foundation for the forthcoming Magma model.

GV60 Magma: First to Embody Genesis’ High-Performance Innovation and Bold Vision

The GV60 Magma is the first production model of the GV60 Magma concept unveiled last year, officially marking Genesis' entry into the high-performance realm. Genesis' exploration of high-performance innovation — showcased through its GV80 Coupe Concept, X Gran Berlinetta Concept and G80 Magma Special has finally been realized in a production model with the GV60 Magma.

The GV60 Magma serves as a clear representation of the philosophy and core technological vision that will define Genesis’ future Magma lineup.

Genesis Magma is defined by three key attributes:
 

• Design (Unspoken Dominance) – A dynamic yet elegant look achieved through a low, wide stance, embodying both Genesis' signature sophistication and athleticism.
   

• Driving Sensation (Captivating Control) – Precise control of power and vehicle behavior, enabling seamless movement in any driving conditions.
   

• User Experience (Sharpened Immersion) – Intuitive delivery of essential driving information, enhancing focus and creating an immersive driving experience.

Encompassing the Genesis Magma Philosophy Through Design

Design is the most tangible expression of the Genesis Magma philosophy. The GV60 Magma's design emphasizes the presence of “subtle, untapped power,” steering away from overtly ostentatious or aggressive styling.

The front and rear motors generate a combined maximum output of 448 kilowatts (609 ps) and peak torque of 740 Newton-meters. When Boost Mode is activated, the performance rises to 478 kilowatts (650 ps) and 790 Newton-meters, with a top speed of 264 kilometers per hour.

Black high-gloss molding, dark metal accents and streamlined canards elevate the high-performance aesthetic with a focus on a sleek, monochromatic palette.

The car’s side profile emphasizes its low and wide proportions by lowering the overall height by 20 mm and incorporating wide fenders, Magma-exclusive 21-inch forged wheels and 275 mm tires. The side skirts feature three-hole details, mirroring the front design, and are integrated with the breather line to optimize airflow. Glossy black finishes on the window frames and exterior moldings further enhance the streamlined aesthetic while minimizing the use of chrome for a sleek and modern look.

The functional rear wing-type spoiler not only serves as a visual element but also generates downforce. The newly designed rear bumper combines the body color with black accents, while the lower diffuser structure has been engineered to enhance aerodynamic performance.

The interior combines premium materials for a sporty vibe. The seats, door trim and center console are adorned with Chamude, a premium suede-like material. The Magma model's distinct color identity is showcased through orange and gray stitching, quilting details and seat belts. Buttons, switches and emblems feature black high-gloss or dark metal finishes, minimizing reflective glare and contributing to a composed, elegant interior ambience.

The steering wheel is adorned with elements exclusive to Magma, including a distinct rim design, black emblem and orange accents on the drive mode and boost buttons.

Delivering the Highest Level of Driving Performance

The GV60 Magma is positioned among the models that deliver the highest level of performance within Hyundai Motor Group. From a performance perspective, the primary development goal was to achieve a sense of control that precisely aligns with the driver's intent, prioritizing the "perfection of driving control.”

The front and rear motors generate a combined maximum output of 448 kW (609 ps) and peak torque of 740 Nm. When Boost Mode is activated, the performance rises to 478 kW (650 ps) and 790 Nm, with a top speed of 264 km/h.

Notably, the maximum output range of the rear motor has been extended to ensure stable performance even during high-power driving. Additionally, Boost Mode enhances output and torque for approximately 15 seconds, maximizing acceleration responsiveness. This enables the GV60 Magma to accelerate from a standstill to 200 kilometers per hour in just 10.9 seconds with the Launch Control function. Beyond delivering quick initial acceleration, the car also maintains consistent power output at higher speeds.

Launch Control delivers optimal starting torque from a standstill, enabling rapid and responsive acceleration at launch. The GV60 Magma also offers three drive modes: Sprint, GT and My. In My Mode, drivers can customize settings for the electronic limited-slip differential (e-LSD), Electronic Stability Control (ESC) and other performance parameters.

The suspension system has been optimized by recalibrating the roll center and refining the geometry. It also features Electronic Control Suspension (ECS) and End-of-Travel (EoT) control systems, delivering an ideal balance of cornering stability and ride comfort. Hydro G-Bushings in the front suspension and dual-layer bushings in the rear crossmember effectively minimize vibrations and impacts.

Furthermore, the braking system is upgraded with front monoblock calipers and large-diameter discs, optimized for the 21-inch wheels, and rear brakes featuring GG-rated high-friction materials, enhancing overall braking performance.

Despite riding on wide tires, the GV60 Magma maintains the serene cabin quietness expected of a luxury high-performance car. This is achieved through the combination of Active Noise Control-Road, sound-insulating glass and reinforced door sealing.

A Dedicated Digital Interface

The GV60 Magma is equipped with a dedicated digital interface, sound design and driving feedback system specifically designed to make the driving experience more immersive.

Activating “Magma Mode” transforms the instrument cluster into a 3-circle layout, prominently displaying essential driving data, including motor and battery temperatures, speed and G-force. Additionally, the Head-Up Display provides a simplified view of key information such as speed, regenerative braking levels and remaining boost time.

The infotainment system also supports an array of Magma-exclusive high-performance driving features such as the Virtual Gear Shift System (VGS), Drift Mode, and High-Performance Battery Control (HPBC).

The VGS feature adjusts motor output, torque and regenerative braking to replicate the shifting sensations and driving dynamics of a high-performance internal combustion engine vehicle while simultaneously reproducing the sound of a high-revving engine to deliver an immersive and emotionally engaging driving experience.

When VGS and HPBC are engaged, the cluster also displays performance-oriented metrics — including a performance timer and pedal input levels — delivering key driving data in a clear and intuitive format.

Drift Mode combines power distribution and e-LSD to support rear-wheel-focused driving, while HPBC optimizes battery temperature for peak performance during racing or drag driving.

Magma GT Concept: Forging the Path to Performance Heritage

At the Genesis Magma World Premiere, Genesis also introduced the Magma GT Concept to the world for the first time. Far from being just a show car, this concept serves as a road map for how Genesis plans to establish its performance heritage in the years to come. This aligns with the brand strategy outlined at the recent Hyundai Motor Company’s CEO Investor Day event in New York in September.

At the time, Genesis announced its intention to develop the Magma GT Concept into a performance icon, or halo car. The marque also shared its long-term goal to compete in the GT racing class. 

The Evolution of the Magma Program

During the Magma World Premiere, Genesis showcased past concept vehicles and prototype models that are part of the Magma umbrella, such as the GV80 Coupe Concept, G80 Magma Special, G80 EV Magma Concept, GV60 Magma Concept, G70 Track Taxi Nordschleife, G80 Magma Special Prototype, X Gran Berlinetta Concept, X Gran Racer Concept, X Gran Coupe Concept, G90 Wingback Concept, the GMR-001 Hypercar, and the Magma GT Concept. The showcase underscored that the Magma Program is not a short-term endeavor but a project developed through extensive experimentation and innovation over the years.

Magma is not a program derived from a single model but a high-performance experimental journey, evolving through iterative development of design, driving performance and technological innovation based on concept cars.

The GV80 Coupe Concept, the first model to sport Magma Orange, was recognized for redefining and pushing the boundaries of conventional luxury design.

The G80 Magma Special was realized through joint development with high-performance partners, while the X Gran Berlinetta Concept stands as a prime example of Genesis' direction for high-performance design.

At the 2024 Goodwood Festival of Speed in the U.K., the GV60 Magma Concept participated in the Sunday Shootout, achieving a remarkable class win in the “4-Seater Production Car” category. The model completed the 1.86-kilometer course in just 52.72 seconds, heightening anticipation for its production viability and technological sophistication.

Through these stages, the GV60 Magma was able to incorporate the design direction and driving technologies refined during the experimental phase, serving as a benchmark for the future expansion of the Magma Program.

Starting with the Korean market at the start of the year, the GV60 Magma will be introduced to European and N. American markets in 2026, bringing Luxury High Performance to drivers across the globe.

As Genesis prepares for the anticipated launch of its first Magma production model, the GV60 Magma, Donckerwolke shares a story that blends innovation, heritage and an evolving definition of a luxury automotive brand.

The Genesis of Magma

For Genesis, the road to Magma was years in the making.

According to Donckerwolke, Magma was born out of a desire to explore new emotionally resonant dimensions within Genesis’ lineup. It started as a test to determine if there was room for a more “emotional Genesis,” one with an “alter ego.”

That idea took shape through the GV80 Coupe Concept in New York in 2023, a project that pushed the boundaries of traditional luxury.

This exploration continued with limited-production projects such as the G80-based edition in Dubai, but the GV60 proved to be the perfect model to officially launch Magma.

“We start with a bundle of energy, which is the GV60. It’s also the youngest product we have in the brand,” Donckerwolke said. “So, it makes sense to start with this one, and then to mature the Magma lineup with different typologies of vehicles.”

This choice wasn’t about convenience. It was about establishing a deeper philosophy and process.

“Magma is always the best of the best of Genesis models,” he said. “It’s the superhero of Genesis; a bionic cocktail between the values of the original model, the donor vehicle and this extra facet.”

Defining Luxury High-Performance

Magma’s approach to high-performance luxury is distinctly nuanced. Unlike most performance models on the market that aim for aggressive, hardcore performance, Magma is defined by balance. Donckerwolke describes it as “rewarding, not challenging.” Instead of feeling like a car that requires its drivers to prove their skill, Magma is designed to complement and enhance its driver’s abilities, making the experience of performance driving feel seamless and empowering.

“It’s coming to a point where you feel you’re surprised by your abilities to drive fast or to drive sporty,” Donckerwolke said. “You have the adrenaline, but at the same time, it’s not challenging you by making you question your abilities,” he explained.

This philosophy is evident in Magma’s design DNA, which aligns with Genesis’ signature principle of “Athletic Elegance.” Here, form doesn’t just follow function.

“It’s a synchronization of form and function,” Donckerwolke said. “Its design should never be overpowering the appearance of the car. It should always be a balance.”

One of the standout features is Magma’s bold orange exterior, a visual statement that reinforces its dynamic character. The fiery hue serves as a symbol of Magma’s extroverted energy and identity, referencing Korea’s volcanic landscape and the unseen molten rock beneath.

A Decade in the Making

While Magma may feel like a natural progression for Genesis, Donckerwolke emphasizes that its introduction was carefully timed. Genesis, now approaching its 10th anniversary, has spent the better part of a short decade solidifying its place as a global luxury brand.

“We are basically doing a hundred years in ten,” he said.

Launching a high-performance model any earlier, Donckerwolke believes, would have been premature.

This patient approach has also allowed Genesis to differentiate itself from performance-based car brands, which embrace a more extroverted, aggressive identity, Genesis Magma offers a more refined and sophisticated take on performance luxury.

“It’s a natural evolution for Genesis,” Donckerwolke said. “Magma injects adrenaline into the brand while staying true to its luxury roots.”

Ultimate Proving Ground

The connection between Genesis Magma Racing and the development of future Genesis Magma production vehicles represents a strategic symbiosis that extends far beyond marketing appeal.

“The DNA of Genesis Magma Racing influences Magma,” said Donckerwolke. “It goes both ways. Magma is also allowing to curate and improve the DNA of Genesis. High performance has some constraints, which allow to make every single Genesis better.”

A racing environment provides unparalleled opportunities for technological advancement. Motorsports is the toughest testing environment you can find in the auto world. The high speeds, aerodynamics, cooling strategies and durability enough to last 24 hours together create a crucible that Genesis can use to further enhance its other models.

This was a core driver in Genesis’ ambitious and fast-paced foray into endurance racing through Genesis Magma Racing, which represents a calculated investment in the brand’s technological future.

“Hyperspeed is linked to the decision making,” Donckerwolke said. “We had this decision in September, and now we are exactly 12 months after that, and we have a car, and we have a team.”  Koreans describe their culture as a fast-paced type of living, or “bbali-bbali” life. “For me,” Donckerwolke said, “this is hyper-bbali-bbali.”

And already the technical innovations emerging from the GMR-001 Hypercar program are influencing the development of production Magma vehicles. The racing program has accelerated development of cutting-edge technologies specifically designed for Genesis models. These new technologies are anticipated to increase agility and performance throughout the Magma lineup in the future.

This approach exemplifies how Genesis leverages motorsport development to advance its production vehicle technologies. The racing program serves as an accelerated development platform where new propulsion systems and performance technologies can be tested under extreme conditions before being adapted for consumer applications. This continuous development cycle is essential for maintaining Genesis’ competitive edge.

A Distinctly Korean Identity

While Magma represents Genesis’ foray into a global high-performance market, its DNA remains rooted in Korean culture. For Donckerwolke, this cultural influence is one of the brand’s most defining characteristics.

“In Korea, customer care, customer satisfaction, is almost in the DNA of the culture,” he said.

This focus on customer experience is reflected in Magma’s philosophy, which prioritizes balance and sophistication over extremity.

“This is why Magma is not a hardcore sub-brand but is actually the best of the best of Genesis,” Donckerwolke said. “It modulates and increases some of the facets of the car without taking the car out of balance. It’s an iron fist in a velvet glove.”

Magma is a higher trim level within the Genesis lineup, proudly carrying the same Genesis badge as the marque’s other models. Unlike traditional sub-brands that are often track-focused and built to push the driver to their limits, the Magma trim is designed to elevate the driving experience by emphasizing comfort, precision, and ease — all while maintaining the versatility of an everyday sports car. Magma redefines luxury high-performance by combining dynamic capability with the refinement, sophistication, and emotional resonance that are hallmarks of the Genesis brand.

The Road Ahead

As Genesis continues to expand its portfolio, Magma is poised to play a pivotal role. Donckerwolke envisions Magma as a key piece of the larger Genesis puzzle, filling in gaps and gradually elevating the entire lineup.

“Magma is about us being able to fulfill customer wishes for individuality and emotionally resonant experiences, while increasing the overall quality of the Genesis brand,” he said. “It’s completing the whole Genesis picture.”

In just 10 years, Genesis has achieved what many brands take decades to accomplish. With Magma, it’s not only redefining luxury high-performance but also positioning itself as a global innovator.

Donckerwolke said, “And with Magma leading the charge, the future for Genesis is limitless.”

EL SEGUNDO, Calif., Oct. 10, 2025 — Genesis announced the opening of Genesis Design California, a state-of-the-art design facility located in El Segundo, Calif. This new dedicated design studio furthers the design capabilities in the region and reaffirms its strategy of designing vehicles that meet the tastes and trends of North American consumers. It’s another significant milestone for the growth of the brand, which is celebrating its 10th anniversary this year.

“Genesis Design California embeds our team directly in the U.S. market, ensuring we design vehicles that truly resonate with North American customers,” said José Muñoz, president & CEO of Genesis. “The investment in this facility and the jobs it is creating are emblematic of our long-term commitment to North America. In just 10 short years, Genesis has created an innovative design identity tied directly to its Korean cultural heritage. This studio will play a central role in shaping generations of new products that deepen the emotional connection between our brand and the customers we serve."

“At Genesis, design is brand and brand is design,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “Genesis Design California is the embodiment of this. It embraces our distinctly Korean identity creating a space that inspires creativity. I cannot wait to see that inspiration come to life in the team’s work.”

Genesis Design California spans 80,000 square feet and houses 45 team members, complementing existing design studios in Seoul and Frankfurt, Germany. The opening of Genesis Design California brings all three teams together, enabling a 24-hour interconnected and collaborative global work process.

The studio will drive a wide spectrum of creative work, from production and advanced automotive projects to explorations in air mobility, robotics, and cutting-edge CMF trend research. The team will also develop virtual imagery and films to support product storytelling, reinforcing Genesis’s vision of design as a multidisciplinary practice that extends beyond the traditional automotive landscape.

The space is designed to place visitors in a meditative state of mind distinct from the outside world. The restrained yet warm aesthetic of Genesis Design California promotes a sense of calm and focus, expressing a reverence for design to reflect the values of the Genesis brand.

Team members can enjoy natural and artful spaces for focus and creativity beyond the traditional office environment, ranging from those designed for quiet solitary work to bustling design lab experimentation, including:

• Colors, materials and finishes studio

• Clay modeling & 3D printing workshop

• Digital design lab

• Library for discussion, research and reflection, including a modern tea platform inspired by the brand’s distinctly Korean heritage

• Open workspace featuring a variety of collaborative breakout spaces and flexible seating

• Large, bright office and conference spaces

• Private spaces enclosed in soft acoustic felt for a calming experience

• Outdoor spaces and lounge areas inspired by traditional Korean gardens and the outdoor aesthetic of Southern California

• An upper-level patio that can accommodate various uses, such as events and dining

See the X Gran Coupe Concept reborn as a masterpiece on the road in the videos below: 

The exterior color of the car, based on the marque’s flagship G90, is given new context when seen in the Mediterranean countryside and its ancient olive trees. Here, in Italy’s eastern Marche, where the earth seems to breathe poetry in gently rolling hills adorned with the ribbons of vineyards, the X Gran Coupe Concept reflects its surroundings as a faceted gem, compressing the landscape’s splendor into a single, radiant form.

From a head-on perspective, the concept car exudes unmistakable athleticism, its sporty character radiating with confidence. But it’s when the car roars into motion that its true spirit comes alive. The widened fenders and sleekly lowered roofline create a commanding presence, evoking the raw power of a predator poised on the edge, muscles coiled and ready to leap. It is kinetic energy brought to life.

In profile, it is easy to see that the roof and cant rail of the concept have been naturally integrated, shaping a cabin that resembles the canopy of a sports car. The “Athletic Elegance” design philosophy, the signature of the brand, has been elevated into a more sculpted silhouette, reframing what luxury designs can encompass.

The extended fenders are specifically designed to create a three-dimensional look, establishing the car’s dynamic and commanding stance. The elongated Two-Line headlamps accentuate the car’s wide proportions, visually amplifying the car’s increased track with a confident, powerful presence.

The Two-Line headlamps, a signature of the Genesis brand, find new levels of refinement on the front of the X Gran Coupe Concept.  They frame the face of the vehicle with quiet authority, a luminous calling card that clearly announces identity even from afar.

The slightly sloped front windshield and lower roofline create a sleek, bold silhouette, setting the concept apart from sedans. Parked in the historic Piazza del Popolo in the Province of Ascoli Piceno, the X Gran Coupe Concept looks entirely at home, an elegant guest in a timeless square, mirroring stone, sky and shadow.

The wide lower air intake with sculpted grille mesh emphasizes the sporty character of the vehicle. Seen here in closeup, it’s an indrawn breath with purpose — cooling, focusing and readying the car for whatever comes next.

The striking combination of the minimalist five double-spoke design of the wheels and a layered treatment on the secondary spokes makes them a highlight. Altogether they catch the eye like fine jewelry from every angle; finishing notes that hum with intent.

Open the lengthened door and the first impression is scent: the subtle warmth of Genesis leather. Inside, greens and earth-browns, shades of olive leaf and Mediterranean soil, wrap the cabin. Tanned with tannins reclaimed from Italian olive oil production, the leathers create an atmosphere that is at once refined and reassuring, a testament to meticulous hands and patient craft.

Microperforated olive wood is used throughout the cabin, finished with a custom backlit graphic resembling olive leaves at dusk. The olive-wood line carries from front seat to back in one elegant sweep, visually elongating the cabin and reinforcing its sleek, athletic profile.

Genesis has created an exclusive lifestyle capsule collection to complement your journey with the X Gran Coupe Concept. This collection features accessories crafted from the same premium Pasubio leather as the concept’s interior. Each piece mirrors and extends the car’s quiet opulence from road to life.

Handmade by master Italian artisans, the trio — an iPad case, briefcase and garment bag — balances business and leisure with effortless poise. Together, they make the X Gran Coupe Concept an experience that travels with you wherever you go, even beyond the car.

The Genesis X Gran Coupe Concept established a new benchmark for luxury cars. It elevates the Athletic Elegance design philosophy already apparent in Genesis’ flagship G90 model into a more sculpted silhouette. Its design details, inspired by the Mediterranean countryside, both blend in and stand out even more in this picturesque Italian landscape. In every line, light and texture detail it fuses artistic beauty with exquisite craftsmanship, and in doing so, redraws the map of modern luxury.

Please see below for additional photos of the X Gran Coupe Concept:

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A shining example of this homage is the vibrant array of colors showcased across its concept and production vehicles, each deeply inspired by Korea’s rich cultural heritage and breathtaking landscapes. From the rugged majesty of Mount Halla on Jeju Island to the intricate artistry of “dancheong” — the colorful patterns of Korean roof architecture — these 10 iconic shades reflect Genesis cultural pride. Together, they tell a story of traditional beauty seamlessly blended with contemporary elegance, embodying the harmonious marriage of past and future in the world of luxury automobiles.

Hallasan Green

This striking exterior color, available on production models* like the G90, the G80 and the G70 Shooting Brake, is a direct tribute to Mount Halla, the majestic shield volcano on Jeju Island and Korea’s tallest mountain. This special color was developed as a deep, grayish green. During development, the focus was on achieving a hue that sits between blue and green, evoking the unique atmosphere of Jeju Island, where the blue sea, lush greenery and black basalt coexist in harmony. The color is a testament to the brand’s commitment to showcasing the beauty of its homeland in a tangible way.

Crane White

Inspired by the crane, a revered symbol in Korea representing nobility, sanctity and longevity, the pearlescent white that clads the exterior of the X Convertible Concept exudes purity and elegance. It’s a sophisticated choice for a luxury convertible, hinting at grace and timeless appeal.

Giwa Navy

This deep navy hue, used in the interior of the X Convertible Concept, takes its name from “giwa,” the distinctive dark roof tiles found on traditional Korean houses known as “hanok.” The color embodies the classic and serene aesthetic of Korean architecture, bringing a sense of calm and rootedness to the interior space.

Dancheong Orange

A vibrant orange used as an interior accent in the X Convertible Concept, Dancheong Orange draws its inspiration from dancheong, which are the elaborate and beautifully colorful patterns that adorn traditional Korean temples and palaces. This energetic shade signifies intricate beauty and cultural artistry, adding a dynamic touch to the luxurious cabin.

Inje Green

This metallic emerald green shade, used for the exterior of the X Speedium Coupe Concept, is named after Inje County in Gangwon Province. This region is renowned for its mountains and is home to a prominent circuit, Inje Speedium, where Genesis designers can really let loose on the racetrack. The belief that the pleasure of driving should be eternally pursued even in the era of electrification is reflected in the concept’s design. The choice of exterior color and its name were chosen with the same philosophy.

Signature Orange Color of Genesis Magma Program

This signature color for Genesis’ upcoming Magma model references Korea’s volcanic landscape, symbolizing the emotion, passion and vibrancy of the nation’s culture. Genesis Chief Creative Officer Luc Donckerwolke said of it, “The color symbolizes the self-confident and passionate attitude of Korea. There is a quiet, efficient, disciplined and humble first impression soon contrasted by a high-performing and extroverted attitude.” 

The orange shade was first used on the GV80 Coupe Concept. After that, it was used for all performance concepts like the X Gran Berlinetta, the G70 Track Taxi Nordschleife, the G80 Magma Special and others. Over time it has become a powerful statement of intent for the brand’s foray into high-performance vehicles. This idea is embodied in the Genesis Magma model, the first of which, the GV60 Magma, will soon be released. The same color is also used for the livery of Genesis Magma Racing, Genesis’ endurance racing team. The team will make its debut at the 2026 World Endurance Championship (WEC) and 2027 International Motor Sports Association (IMSA) SportsCar Championship in the Hypercar class with its GMR-001 Hypercar.

Midnight Black and Majestic Blue

Part of the two-tone exterior on the Neolun Concept, the two colors of Midnight Black and Majestic Blue are inspired by Korea’s serene nights. Together they evoke a sense of calm sophistication and bold presence, much like the quiet beauty of the Korean night sky. The deep hue of Majestic Blue completes the Neolun Concept’s dual-tone exterior. It adds a layer of depth and understated luxury, emphasizing the concept’s refined character.

Royal Indigo Cashmere and Purple Silk Leather

Royal Indigo cashmere and Purple Silk leather come together in the interior of the Neolun Concept to elevate the comforting ambiance of the cabin. The combination of soft, warm cashmere and matte leather dyed with Korean natural pigments, accented with translucent materials and real aluminum garnishes, create an unsuspecting harmony. This subtle detail is a nod to traditional Korean craftsmanship techniques and a unique touch that elevates the interior experience and reinforces the brand’s distinct identity.

As Genesis embarks on its next decade, these colors serve as more than just aesthetic choices. They are a testament to the brand's unwavering commitment to its Korean heritage, weaving the nation's landscapes, traditions and artistic expressions into the very fabric of its luxury vehicles. This thoughtful approach to design ensures that every Genesis, whether a production model or a visionary concept, carries a piece of Korea's soul, offering a truly unique and culturally rich automotive experience.

Disclaimer: Color availability for production models may vary by region.

Mount Halla by Jeju Special Self-Governing Province
Red-crowned cranes by Klub Books on Pexels
Giwa by Gray_Rhee on Pixabay
Dancheong motifs by William Warby on Pexels
Inje Speedium by Inje Speedium
Magma by Björn Austmar Þórsson on Pexels

The coming of the production GV60 Magma is a statement of intent. It’s a declaration that Genesis is ready to take its place among the automotive elite. Let’s continue diving into the most iconic Genesis concept cars of the last 10 years that have brought the brand where it is today.

6. Genesis GV60 Magma Concept

The GV60 Magma Concept, revealed at the Genesis House New York in March 2024, is a high-performance variant of the GV60. The Magma program added a new dimension to Genesis, marking the brand’s expansion into the realm of high-performance vehicles. This debut signaled the company’s ambitions to develop a high-performance Magma model for each production vehicle in its existing lineup. This concept was also unique in that Genesis promised it would be headed for production.

The GV60 Magma Concept and its promise to deliver exhilarating driving experiences within its EV portfolio was proven at the Goodwood Festival of Speed in July 2024. There, Genesis triumphed in the Sunday Shootout 4-seater production car category with the GV60 Magma Concept with race and rally driver Gethin Jones at the wheel. Not only did it secure its class win, but it also achieved an impressive 16^th place overall. The concept car finished the 1.86-kilometer course in just 52.72 seconds.

The exterior design in the distinctive orange color of this concept harmonizes aesthetics with considerations for chassis, aerodynamics and thermodynamics. A wider and lower main air intake in the bumper effectively cools the batteries, motor and brakes, while air curtains enhance the car’s aerodynamic efficiency. The titanium-colored flow-formed 21-inch wheels also help cool the brakes with integrated aero discs. On the roof, fins have been strategically placed to control aerodynamic flow and channel it into the rear wing, generating rear downforce and ensuring fluidity.

The luxurious and sporty interior mirrors the distinctive exterior design of the concept. It features bucket seats with body-colored seatbacks upholstered in Nappa and suede leather with double-diamond stitching patterns in Magma’s iconic orange and titanium grey.

7. Genesis Neolun Concept

Unveiled along with the GV60 Magma Concept, the Neolun Concept was a bold exploration of ultimate luxury, minimalist design and innovative interior space. The name “Neolun” combines the Greek prefix “neo,” meaning new, and the Latin word “luna,” meaning moon, and symbolizes the brand’s commitment to pushing boundaries. The concept offered a glimpse into Genesis’ vision for future flagship vehicles, emphasizing comfort, advanced technology and a profoundly luxurious passenger experience.

This large, opulent SUV concept focuses on creating a serene, lounge-like experience for its occupants. Its exterior is characterized by smooth, clean surfaces and is dominated by a strikingly beautiful B-pillarless coach door design. Compared to conventional vehicle structures, this layout provides a much more open interior space and maximizes convenient passenger access. Development of the B-pillarless coach doors has reached a level where their application to production vehicles is now feasible.

The doors open to reveal another highlight, as the Neolun Concept’s interior cabin represents a modern reinterpretation of Korea’s distinct hospitality culture. It features swiveling front seats that can face the rear passengers, a flexible heating system inspired by traditional Korean underfloor “ondol” heating integrated into the real-wood floor and dashboard, and a large, retractable roof display. The seats are embellished in Royal Indigo cashmere and Purple Silk leather, naturally dyed with organic pigments, setting a deeply relaxing mood.

8. Genesis GV60 Mountain Intervention Vehicle (MIV) Concept

The GV60 MIV Concept was revealed at the World Economic Forum 2025 in Davos, Switzerland, in January 2025. MIV is an acronym for Mountain Intervention Vehicle, underlining the multipurpose design considerations given to the design of this GV60 electric crossover concept. It showcases the brand’s capabilities in designing for any vehicle type, even one that is capable of both reconnaissance and rescue support in the most challenging of terrains.

The GV60 MIV Concept comes with snow tracks instead of conventional wheels with rubber tires and includes features such as sports seats, medical supplies, and emergency communications and warning systems that support mountain rescue operations in extreme conditions. Large carbon fiber fender flares ensure the safety of bystanders and occupants while also protecting the vehicle from damage. To maximize storage, a custom heavy-duty roof rack has been installed, while the rear hatch rack features modular attachment points for various equipment. Additionally, it has a vehicle-to-load system that allows it to supply power to auxiliary devices.

9. Genesis X Gran Coupe Concept and Genesis X Gran Convertible Concept

The X Gran Coupe Concept and X Gran Convertible Concept, which debuted at the Seoul Mobility Show in April 2025, both built upon the brand’s flagship G90. Both concepts demonstrate the brand’s future position as an emotionally evocative luxury brand through distinct typologies.

These concepts share several features that exemplify the further evolution of the “Athletic Elegance” design philosophy, including the characteristic Two-Line headlamps, which extend toward each model’s iconic Genesis Crest Grille. The 3D grille meshes are inspired by woven metal strings arranged in diamond-shaped Two Lines patterns. The wide lower air intakes with sculpted grille meshes emphasize the sporty character of the vehicles, while the elongated hoods create a dynamic silhouette. The widened Two-Line headlamps extend to the fenders, visually enhancing the increased track width.

Both concepts feature more steeply raked windscreens and lower roof heights for the cabins, resulting in audacious silhouettes. The doors on both models have also been lengthened to facilitate entrance and exit. The frameless windows slide down completely, revealing an uninterrupted window graphic. The fenders also have been widened to maximize the powerful presence of the two concepts. Aerodynamic wing sections finish the lower bodies, visually planting them firmly on the road.

X Gran Coupe Concept

The most iconic concept of the Genesis brand, it showcases Genesis’ philosophy of elegance and athleticism both with what is traditionally the most exclusive and unique body architecture in the luxury segment. For instance, the roof and cant rail of this concept have been visually integrated, shaping a cabin that resembles the canopy of a sports car. This also extends to the wheels, as the striking combination of a five double-spoke design and a layered treatment on the secondary spokes makes them a highlight from every angle.

The interior of this concept is inspired by the Mediterranean landscape, with the olive trees and earth tones providing the inspiration for the car’s colors and materials. Microperforated olive wood was used in the doors, and crystals in the steering wheel, center console and ventilation systems. Upon entering the vehicle, the scent of Genesis leather — crafted from naturally tanned material using wastewater from Italian olive oil production that is 100-percent chrome-free — delights the senses and enhances environmental sustainability. A fully quilted leather roof enriches the luxury ambiance, while the overhead console accommodates new functional enhancements.

X Gran Convertible Concept

Another interpretation of the flagship G90, this car showcases a typology that offers freedom of expression and a heightened open roof experience, which allows drivers a direct connection with the surrounding environment. The beltline has been extended further back, dividing the body from the soft-top roof. Also, its dynamic five-star wheels feature sculptural cross-sections that contrast with the Two Lines spokes. Finally, the burgundy red exterior color of the X Gran Convertible is reminiscent of pressed grapes.

The interior color takes similar inspiration, as it echoes the deep, rich hues of Cabernet Sauvignon grapes from the Livorno region of Italy. More crystals were used to elevate the sense of luxury while bringing warmth and depth to the cabin experience of the X Gran Convertible Concept. Paired with the soft materials of the seats and carpets, the crystals create a monochrome effect that highlights the grape blue tones of the interior.

10. Genesis GMR-001 Hypercar

The GMR-001 Hypercar was first announced in Dubai on Dec. 4, 2024, alongside the announcement of the creation of Genesis Magma Racing, the company’s new motorsport racing team. The car was portrayed as the centerpiece of Genesis’ motorsport ambitions and the embodiment of Genesis’ commitment to its Athletic Elegance design philosophy in a high-performance, endurance-ready package.

The Hypercar’s body is characterized by meticulous surface design, with each panel crafted to evoke movement even when the vehicle is at rest. The exterior combines subtle sculptural details that underscore the car’s athleticism and high-speed agility. Smoothly contoured surfaces guide airflow across the body, optimizing aerodynamic efficiency while emphasizing the car’s assertive character and confident stance. Genesis’ signature Two Lines lighting features prominently, boldly wrapping horizontally around the front and rear while seamlessly integrating into the car’s flowing bodywork to emphasize both width and aerodynamic intent. Also present is a sweeping Parabolic Line along its side profile, a Genesis hallmark that transitions fluidly from front to rear. The Line enhances airflow toward the rear diffuser, improving downforce and handling on the track. A concave rear section, framed by an active spoiler, adjusts to driving conditions, balancing drag reduction with stability for high-speed racing. This bodywork was crafted at Genesis Design Europe under the guidance of Genesis Chief Creative Officer Luc Donckerwolke.

Genesis Magma Racing unveiled its full-scale GMR-001 Hypercar and team identity, including livery and race suits, ahead of the 2025 New York International Auto Show. The livery of the GMR-001 Hypercar marries intensity with subtlety, dominated by the signature orange color, a hue symbolizing Korea’s vibrant energy. A gradient that flows from the vibrant orange at the front to deep red at the rear evokes a sense of speed and rising intensity, mirroring both the temperature of a high-performance engine and the acoustic shift of the Doppler effect. Integrated into the design are the Korean characters for Magma, “마그마.” The design incorporates the shape of the Korean consonants “ㅁ,” “ㄱ” and “ㅁ” as its foundational elements, creating geometric patterns that serve as a dynamic visual representation of Genesis’ heritage.

The GMR-001 Hypercar serves as the groundwork for Genesis Magma Racing’s debut at the 2026 World Endurance Championship (WEC) and 2027 International Motor Sports Association (IMSA) SportsCar Championship in the Hypercar class. Endurance racing represents one of the most prestigious and challenging disciplines in motorsport, demanding speed, reliability and strategy over extended periods. Genesis Magma Racing is currently undergoing a “year of learning,” working in partnership with IDEC Sport to compete in the European Le Mans Series (ELMS), providing its drivers and team members the opportunity to learn their roles and experience the demands and stresses of endurance racing ahead of the 2026 WEC.

Development of the GMR-001 Hypercar recently reached a major milestone with the first fire-up of the car taking place at Le Castellet, France.

Read Part 1 of this series exploring Genesis’ decade of visionary design through its most iconic concept cars.

The X Gran Equator Concept’s design tells a story of transformation. Its exterior, with clean lines, dark wheel arch cladding and 24-inch beadlock wheels, signals a readiness to tackle the wild. Geometric auxiliary lamps and a split-opening tailgate merge innovation with practicality, anchored by Genesis’ signature Two-Line headlamps. It’s a concept built to move seamlessly between sophistication and adventure.

But this concept is more than a standalone statement. It builds on over a decade of groundbreaking concept cars, each a bold step in Genesis’ evolution. These vehicles are more than creative exercises — they are foundational to the brand, expressing their distinctly Korean roots, technological ambitions and daring redefinition of luxury.

In this two-part series, join us as we dive into the most iconic Genesis concept cars of the past decade — 10 remarkable designs that have challenged conventions, captured imaginations and offered glimpses into the brand’s exciting trajectory.

1. Genesis Essentia Concept

The Essentia Concept is a grand tourer (GT) concept that boldly expanded the boundaries of Genesis’ design philosophy. Revealed at the New York International Auto Show in March 2018, it marked Genesis’ debut into the electric vehicle (EV)-based high-performance GT segment as the brand’s first battery EV. This concept car embodied the vision of a cutting-edge, all-electric luxury coupé. More than just a design study, the Essentia was a statement of intent, demonstrating Genesis’ ambition to create thrilling, beautiful EVs that blend advanced technology with passionate and progressive design.

The Essentia Concept’s exterior masterfully reinterpreted Genesis’ “Athletic Elegance” design philosophy, featuring a carbon-fiber monocoque with a sleek, aerodynamic silhouette and a low roofline, long hood and swept-back cabin. These elements are connected by the iconic Parabolic Line that gracefully runs along the shoulder of the car through to the muscular rear wheel arches. Dramatic butterfly doors enable effortless and elegant access to the vehicle. The rear of the car features an aerodynamic cut-off surface that houses the flush rear quad lamps and emphasizes the muscles of the rear haunch.

Inside, the cabin’s underlying design theory maximizes the connection between the car and driver. A mixed-material approach influenced by high fashion and classic color combinations includes cognac leather seats with chevron quilting. The driver and front seat passenger are divided by a slim center console covered in Oxford Blue leather that bisects the cabin. In front of the driver is an 8-inch widescreen display with piano black surround that displays only the information that is necessary for driving.

2. Genesis Mint Concept

The Mint Concept, unveiled at the 2019 New York International Auto Show in April, reimagined the concept of a luxury urban EV. The compact two-door, two-seater concept – a new typology – was designed for contemporary urban metropolises and demonstrated that luxury is not linked to size. The Mint Concept emphasized lightweight design and an intelligent, efficient electric powertrain, showcasing Genesis’ ability to think beyond traditional luxury segments and address future urban mobility needs.

With its clean, elegant surfaces, the organic exterior design is characterized by restraint and refinement. Features like the quad lamps that transport the brand’s Two Lines signature, G-Matrix graphics and Parabolic Line were carried over into production vehicles later. It is painted in Hunter Green matte, a nod towards traditional luxury cars, but more modern and fashionable. The most distinctive aspect is its innovative scissor-style openings that give side access to a generous parcel shelf in lieu of a traditional trunk. This design was created to facilitate loading the car in a more logical fashion, from the sidewalk, without blocking the walkway or needing to go around the back of the vehicle.

The interior was one of the first instances where the company showcased its “Beauty of White Space” interior design philosophy. Derived from a Korean aesthetic in which design is pared back and minimalistic, it brings a sense of calmness and expansiveness to the cabin. This is accomplished by structuring the interior to feel like a living space through craftsmanship, using lightweight textiles, cognac leather and mullion-free windows. Additionally, the center console can be folded, making the floating front bench into a settee. A small gauge cluster sits within the steering wheel further amplifying the feeling of space, while six small, copper-lined touchscreen readouts allow instinctive commands without losing sight of the road or contact with the steering wheel.

3. Genesis X Trilogy

The X Trilogy, revealed one at a time in succession, comprises the X Concept, the X Speedium Coupe Concept and the X Convertible Concept. This captivating trio celebrated Genesis’ Athletic Elegance design language in diverse forms, emphasizing the brand’s design capabilities and future direction for electric GTs. The “X” stands for “hidden hero” and the exploration of various potential designs for the brand.

X Concept

Revealed in March 2021, the X Concept is a high-performance GT concept that maximizes the use of the brand’s signature Two Lines design elements. The front of the X Concept features a low yet broad silhouette thanks to the combination of the shield-shaped Crest Grille and the Two-Line headlamps, which cut through the wheel arch. The car’s unique color, Lençóis Blue, was inspired by the lagoons of the Lençóis Maranhenses National Park in Brazil, which form into a lake during the rainy season, and was developed to express the level of sustainable luxury that Genesis pursues.

Inspired by the Beauty of White Space, the concept’s interior features a driver-oriented design, with a cockpit that surrounds the driver with all operating systems and displays. The space is further differentiated by coloring the driver’s seat scotch brown and the passenger seat an ocean wave green blue, which helps emphasize the concept car’s unique design. The entire interior is also made with upcycled materials that add unique character and highlight the concept’s eco-friendliness. The Two Lines design theme appears in the slim and indirect air vents that surround passengers, as well as the side window molding, and provides a sense of unity with the exterior design.

X Speedium Coupe Concept

The X Speedium Coupe Concept, revealed at Genesis House New York in April 2022, emphasized Genesis’ continued exploration of high-performance EVs with a unique and emotionally resonant design. The concept was born out of a freestyle design exercise that previewed what prospective owners of Genesis could expect from the marque’s next wave of EVs. The name Speedium was inspired by the passion for motorsports that was felt by Genesis designers at the Korean racetrack of the same name. It also encapsulates Genesis’ belief that passion for driving will remain strong in the era of electrification.

The X Speedium Coupe Concept inherited the timeless Athletic Elegance design philosophy of Genesis in an even more progressive way. While still a GT, its design hinted at future performance aspirations, as the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design. The deliberate “anti-wedge” design culminates in a streamlined look that exudes understated elegance.

On the front of the vehicle, Genesis’ signature Two Lines lamps have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis Crest Grille. It was designed to carry the brand signature for the electrification era by integrating the daytime running lamps with the low beam and high beam together.

The concept’s metallic emerald green exterior shade is officially called “Inje Green” and references the mountainous landscape where its namesake Korean racetrack is located.

The interior remains conceptual, focusing on the connection between driver and vehicle. Its two-tone interior clearly distinguishes the passenger space from the driver’s cockpit, set in “Pinegrove Green,” which perfectly complements the car’s exterior color.

X Convertible Concept

The X Convertible Concept was unveiled in November 2022. The crowning third concept in the trilogy, the X Convertible Concept materialized the brand’s Athletic Elegance design language in its purest form yet. Sharing its architecture and electric powertrain with the X Concept and X Speedium Coupe Concept, the car’s ideal proportions are complemented by design purity and exemplify the continued refinement in orchestrating design elements that make up the company’s design language. The X Convertible Concept reinforced Genesis’ commitment to emotionally evocative design and its ability to translate its luxury aesthetic into various body styles, including a captivating convertible.

Sharing the athletic proportions, Parabolic Line and Two-Line headlamps of its coupe counterparts, its exterior also has muscular blisters around the wheels that form an athletic Coke bottle plan view and integrate into an elegant silhouette when viewed from the side. Its long bonnet, generous dash-to-axle, short front overhang and long wheelbase are drawn rearwards towards the long deck, accentuating its stately yet relaxed poise. The Genesis X Convertible Concept's exterior is painted in Crane White. White cranes represent nobility and sanctity in Korea and Genesis wanted to weave these cultural elements into its colorways. The result is an exterior surface coated in white with pearl particles, achieving a luxurious sheen that dynamically frames the contrasting interior.

The interior features Giwa Navy and Dancheong Orange colors, which lend the cabin a modern look and feel, befitting the car’s vibrant character. These colors are inspired by Korean traditional roof architecture, a nod to both the brand’s origins as well as the most important aspect of convertibles. Giwa Navy takes its shade from the distinctive “giwa” dark roof tiles used on many traditional Korean buildings, while the inspiration for Dancheong Orange is one of the complementing shades of the decorative colorings, or “dancheong,” also found on traditional Korean wooden buildings. The latter serves as a bold accent color, encircling the cabin in a two-line motif and featuring on the stitching of the seats and fabric.

4. Genesis GV80 Coupe Concept

The GV80 Coupe Concept, unveiled at Genesis House New York in April 2023, combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. It was a statement of intent for more emotionally resonant, performance-oriented models and a preview of Genesis’ future direction. The GV80 Coupe Concept promised a dynamic and stylish alternative for Genesis enthusiasts, combining practicality with a strong dose of performance-oriented design.

This concept expertly blends the robust and commanding stance of an SUV with the sleek, sloping roofline characteristic of a coupe. It was the first Genesis concept to appear with a solid orange exterior color, which symbolizes the confident and passionate attitude of Korea. It also features a more aggressive front fascia sporting a double G-Matrix-patterned Crest Grille surrounded by quad lamps, which pair well with the unique five-spoke forged aluminum wheels and carbon fiber roof. All these design elements contribute to the concept’s dynamic driving qualities by lowering the center of gravity, emphasizing the vehicle’s sporty character.

The interior is a contrast between Genesis’ elegant Beauty of White Space philosophy and athletic attributes. It includes a three-spoke steering wheel, which emphasizes the sportiness of the GV80 Coupe Concept and contrasts with the black Nappa and suede leather with plaid double stitching, orange piping and carbon fiber weaves on the functional surfaces. The four bucket seats provide increased body support during cornering, contributing to passenger safety and comfort.

5. Genesis X Gran Berlinetta Concept and Genesis X Gran Racer Vision Gran Turismo (VGT) Concept

The X Gran Berlinetta Concept and the X Gran Racer VGT Concept delved deeper into Genesis’ performance aspirations and commitment to motorsports-inspired design, particularly within the digital realm. The Orange color of both concepts embodies Genesis’ high-performance spirit of Magma.

X Gran Berlinetta Concept

This stunning virtual race car was first designed specifically for the Gran Turismo video game series. Unveiled at the Gran Turismo World Series Finals in Barcelona in December 2023, it pushed the boundaries of automotive design with its extreme proportions, active aerodynamic features and a clear focus on track performance.

The X Gran Berlinetta Concept’s exterior embodies the most emotionally resonant expression of the Genesis brand’s characteristic Athletic Elegance design philosophy. Its design is pure and muscular with volumes centered around the wheels, emphasizing the cab-backwards proportions with Genesis’ typical anti-wedge attitude that is structured around a virtual parabolical tensioned theory common to the company’s lineup. Its dramatic lines and functional aerodynamics were originally conceived to dominate virtual racetracks.

X Gran Racer VGT Concept

A derivative of the earlier revealed Genesis X Gran Berlinetta Concept, this was the brand’s fourth vehicle developed for the Gran Turismo digital racing game series.

It has distinctive active aerodynamic flaps that are electronically controlled for precise adjustments to enhance the car’s aerodynamic qualities and road-holding capabilities, while the flat underbody design further reduces drag and improves vehicle stability. Additional aerodynamic enhancements include a front splitter, rear diffuser, strategically placed canards on the front fascia and a more aggressive rocker panel. The design also features the marque’s signature Parabolic Line that extends from the front to rear, which results in a timeless proportion that epitomizes Genesis’ aesthetic. Its iconic silhouette is filled out by voluminous fenders and a real carbon rear wing, giving it a look that exudes an aura of dynamism and raw power.

Check out Part 2 where we continue to explore a decade of visionary design through Genesis’ most iconic concept cars.

FOUNTAIN VALLEY, Calif., July 29, 2025 — Cars.com has named the 2025 Genesis GV80 and GV80 Coupe among its 2025 Best Cars for Car Seats, recognizing both SUVs for their exceptional child safety seat accommodation and family-friendly design. The GV80 and the GV80 Coupe are among only seven vehicles to earn this prestigious recognition, out of the 51 models tested.

Both the GV80 and the GV80 Coupe earned this distinction, further demonstrating Genesis’ commitment to safety, usability, and thoughtful design for families.

“The Genesis GV80 and the GV80 Coupe deliver more than just comfort and performance,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Both SUVs offer safety-focused features and ample passenger room that make everyday life more comfortable and meet the needs of modern families.”

“Whether you choose the sleek GV80 Coupe or the more traditional GV80, these vehicles deliver exceptional family-friendly performance, which is why they both made the 2025 Best Cars for Car Seats list,” said Jennifer Geiger, Cars.com news editor and certified child passenger safety technician. “Both models earned A grades, thanks to roomy second rows, easy-to-access LATCH anchors and good fits for all of our tested car seats. The GV80 Coupe surprised us with its generous legroom and accessible LATCH anchors – even with its sloping roofline – while the GV80’s stable buckles make it a breeze for kids to buckle themselves.”

Cars.com’s Car Seat Checks evaluate how well vehicles accommodate various types of child safety seats using a standardized methodology. The evaluation includes ease of installation, available space, and accessibility of LATCH anchors and tethers.

The 2025 GV80 and GV80 Coupe represent the brand’s continued commitment to delivering elevated comfort, innovation, and family-focused safety. Both models feature a comprehensive suite of advanced driver assistance systems, including Forward Collision-Avoidance Assist, Blind-Spot Collision-Avoidance Assist, and Safe Exit Assist—designed to help protect all occupants, especially families with young children.

SEOUL, July 21, 2025 — Genesis has won three distinctions in the Cars and Motorcycles category at the 2025 Red Dot Award for its concept design, showcasing its outstanding design capability in exploring different typologies.

X Gran Coupe Concept, X Gran Convertible Concept: Reinterpretation of the G90 for Modern Lifestyle

First revealed at the 2025 Seoul Mobility Show in April, the X Gran Coupe Concept and the X Gran Convertible Concept are both based on the G90, maintaining the flagship model’s distinctive Two-Line headlamps and Crest Grille.

The two concepts take the brand’s design philosophy of “Athletic Elegance” a step further to accentuate the dynamic volume of the vehicles through the B-pillar-less design, elongated bonnet and flared fenders.  

In the rear, multiple elements including slim tail lamps, integrated lettering, a spoiler edge and dual mufflers come together to complete a sporty yet elegant look.

The X Gran Coupe Concept, inspired by the tranquil Mediterranean landscape and its olive trees, sports a deep olive-green color coupled with cognac leather.

Meanwhile, the X Gran Convertible Concept finds its inspiration from the picturesque vineyards and fresh eucalyptus trees, featuring a burgundy-red exterior that resembles the color of pressed grapes, while the interior is finished in deep blue leather and eucalyptus wood.

X Gran Equator Concept: The Ultimate Adventure Vehicle

Unveiled for the first time at the Genesis House in April, the X Gran Equator Concept is named after the “finest stallion” in the world of Arabian horses, symbolizing endurance, agility and refined power. As the brand's first adventure vehicle concept, the X Gran Equator Concept merges the Athletic Elegance design philosophy with the rugged spirit of overlapping.

Inspired by reductive design principles, the X Gran Equator Concept’s exterior emphasizes clean lines and uncluttered surfaces. A long hood, sleek cabin and fast C-pillars form a silhouette that is distinct from conventional SUVs, while dark wheel-arch cladding and 24-inch beadlock wheels highlight its off-road capability. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis’ signature Two-Line headlamps.

"In a luxury brand, a large coupe and a convertible serve as the icons for the brand,” said SangYup Lee, Head of Genesis Global Design. “They are the ultimate expression of the Athletic Elegance design philosophy.”

As one of the world’s most distinguished design competitions, the Red Dot Design Award is acclaimed as a hallmark of design excellence. Among the three disciplines of the competition, the Red Dot Design Award for Design Concept honors cutting-edge and innovative design concepts in varying stages of product development each year.

Exquisite Exterior Details

The exterior of the redesigned Electrified GV70 showcases Genesis' signature “Athletic Elegance” design philosophy with more sophisticated details.

The most noticeable change is none other than the newly designed Crest Grille. Its diamond-shaped G-Matrix pattern gradually diminishes in size toward the bottom, creating a three-dimensional effect that emphasizes the vehicle's futuristic, electric character.

The bolder bumper design further enhances this look, with a wider intake area that adds to the SUV’s powerful stance.

The iconic headlamps, a hallmark of Genesis’ Two Lines design language, now come with Micro Lens Array (MLA) technology, improving light output while accentuating the elegance of the front fascia.   

From the side, the redesigned Electrified GV70 boasts new 20-inch wheels finished in matte dark gray. The new wheels showcase a sporty five-spoke design optimized for aerodynamics and include resonators applied to the rim area where the wheels and tires connect, effectively reducing road noise.

The 19-inch wheels also come in matte dark gray, completing the rugged yet sophisticated look.

The rear design has been refined with a focus on clarity and visibility. The turn signals, which used to be on the bumper, have been integrated into the rear combination lamps, improving their visibility to following vehicles. The high-mounted stop lamp on the rear spoiler has been streamlined, overall resulting in a cleaner appearance.

Interior Oasis of Calm and Technology

Slipping inside the redesigned Electrified GV70, passengers are greeted by an interior that embodies the brand’s minimalist "Beauty of White Space" principle. The cabin is designed to be both technologically advanced and luxuriously comfortable, creating a serene and inviting atmosphere.

The most striking feature is the new 27-inch integrated wide display, which seamlessly combines the instrument cluster and the infotainment system into a single, panoramic screen. The steering wheel has been redesigned with a new emblem and refined stitching details, adding a touch of elegance to the driver's experience.

The central air vents have been lowered to the former climate control interface, while the climate controls have been integrated with the center console and transitioned to a touch control method, resulting in a more modern design.

Elevating the interior ambiance is the new “Milky Way Pattern Mood Lighting.” Inspired by the Milky Way, this unique feature creates a mesmerizing effect with delicate pinpricks of light reminiscent of stars. Complementing the mood light is the mood lamp, which extends from the upper door trim to the center fascia, enveloping the cabin in a soothing and sophisticated glow.

The lighting elements beautifully enhance the new interior color option, “Icy Blue/Glacier White Two-Tone,” which, along with the Nappa leather and PET suede materials, accentuates the luxurious feel of the distinctive driving experience.

Performance Upgrade

On the road, the redesigned Electrified GV70 delivers impressive performance. A key upgrade is the new 84 kilowatt-hour fourth-generation battery technology with increased capacity, achieved not by increasing the number of battery cells but by improving the energy density per cell from 618 watt-hours per liter to 670. This higher energy density allows for an extended driving range compared to the previous model.

With a powerful performance of up to 360 kilowatts (approximately 490 metric horsepower) in Boost Mode, the driving range on a single charge reaches 423 kilometers with 19-inch wheels, an improvement from the predecessor’s 400 kilometers with the same-sized wheels.

Equipped with dual motors at the front and rear, the redesigned model pulls off a maximum output of 320 kilowatts (about 435 metric horsepower) and a peak torque of 600 newton-meters (approximately 61.2 kilogram-force meters). With Boost Mode, these figures rise to a maximum output of 360 kilowatts (about 490 metric horsepower) and a peak torque of 700 newton-meters (about 71.4 kilogram-force meters).

The latest EV model also boasts excellent fast-charging performance. Using a 350-kilowatt ultra-fast charger, the battery can go up from 10 percent to 80 percent in just 19 minutes.

What’s more, the improved Battery Conditioning Mode maintains the battery at an optimal temperature for fast charging, backing performance in hot weather.

Next-Level Comfort

A key improvement in the comfortable ride of the latest Electrified GV70 lies in the rear suspension bushings. The hydro bushings at the front of the rear crossmember, along with the optimized rear power electric (PE) mount bushings, effectively reduce vibrations, while the optimized steering gear ratio enhances handling agility.

The Preview Electronically Controlled Suspension, which contributed significantly to the previous model’s comfortable ride, has been further refined with the addition of Highway Body motion Control (HBC) technology, activated when the Highway Driving Assist feature is engaged. Together, these systems minimize body roll during sudden acceleration and braking.

Fun and Convenient

Maximizing the joy of driving, a feature called Virtual Gear Shift (VGS) has been introduced to replicate the shifting sensation of internal combustion engine (ICE) vehicles through drive motor control. The Active Sound Design has also been newly tuned, and a dedicated animation appears in the cluster when Boost Mode is activated, strengthening driver immersion.

A new EV power control technology allows passengers to conveniently access utility mode by pressing the start button once without pressing the brake pedal. While driving is not possible in this mode, users can still use features like vehicle-to-load.

The charging port, which used to require manual operation, is now electronic and can be controlled from inside the vehicle. Lighting and heating elements have been incorporated as well, making it easy to charge at nights or in cold weather.

Whether in need of a stylish and comfortable daily driver or a capable and versatile weekend vehicle, the Electrified GV70 is sure to impress.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

Fast forward to 2025, Genesis has unveiled a redesigned version in Korea that’s already turning heads. The upgraded GV60 elevates the driving experience with a suite of enhancements, offering a more refined and futuristic ride than ever before.

Sportier Stance, Refined Elegance

The redesigned GV60 makes a striking statement with its sophisticated and dynamic exterior, clad in notable enhancements that distinguishes it from its predecessor. Its blend of sportiness and elegance perfectly embodies Genesis’ design philosophy of “Athletic Elegance.”

One of the most standout updates is in the headlamps, which now feature Micro Lens Array (MLA) technology. Together with the newly designed bumper, they enhance the model’s wider, lower profile.

The length of the front overhang has been increased by 30 millimeters, creating a more three-dimensional and dynamic look. This subtle alteration not only significantly changes the silhouette of the car but also improves its aerodynamic performance.

Along the side and rear, the wheel arches, side cladding, and bumper, which were previously finished in black, now bear the same color as the body, completing a cleaner look.

Furthermore, the latest GV60 introduces fresh wheel designs for different drivetrains. The new five-spoke 20- and 21-inch wheels align with the dynamic design of the front profile while minimizing air resistance. The 19-inch wheels now come in a matte dark gray color, enhancing the model’s silhouette.

The front four-piston monoblock brake calipers have been standardized across all drivetrains. They come in uncoated silver for standard rear-wheel drive (RWD), white for standard all-wheel drive (AWD) and black for performance AWD.

Packed With Innovative Tech

Inside, the GV60 retains its beloved design elements while introducing noteworthy upgrades that enhance the driving experience.

The iconic Crystal Sphere electronic shift dial, Fingerprint Authentication System, Digital Side Mirror as well as the circular design theme remain.

One of the most distinct interior design upgrades is the removal of the bezel between the digital instrument cluster and the infotainment display via the introduction of an ultrawide 27-inch OLED screen. This expansive display, which is the basis of Genesis’ connected car Integrated Cockpit (ccIC), seamlessly displays information and even offers augmented reality navigation with the optional built-in camera.

The steering wheel has been changed from a two-spoke to a three-spoke design, enhancing grip. The newly added Hands On Detection (HOD) feature offers a more precise and convenient experience of the Advanced Driver Assistance System (ADAS).

Highlighting Genesis’ meticulous attention to detail, the smartphone wireless charging area has been updated from a diagonal slot to a horizontal pad, making it more convenient to view one’s phone while it charges.

Some of the most major technological improvements are found in the camera systems. The Built-in Cam 2 now offers enhanced resolution and voice-recording capabilities, as well as the ability to record video from the rear-facing camera. The rear-view mirror has been upgraded to a Digital Center Mirror, which, with the flip of a switch, can provide rear visibility without being blocked by anyone in the rear seats.

A new In-Cabin Camera (ICC) feature has been added to the top of the steering wheel, offering real-time monitoring of the driver’s inattention and fatigue levels.

Another newly added convenience feature is the Walk Away Lock (WAL), which particularly comes in handy when the driver has their hands full or forgets to lock the doors. When the driver moves more than 2.5 meters away from the vehicle while carrying the smart key or digital key, the doors automatically lock, substantially improving practicality for everyday use.

Enhanced Performance

The most notable performance enhancement is undoubtedly the fourth-generation battery cells, which now hold 84 kilowatt-hours of electricity, up from the previous 77.4 kilowatt-hours, all while maintaining the same-volume battery pack. This increase extends the driving range per single charge from 451 kilometers to 481 kilometers.

The battery charging time remains unchanged despite the increased battery capacity, allowing it to charge from 10 percent to 80 percent in just 18 minutes when using a 350-kilowatt ultra-fast charger. The batteries are also equipped with a second-generation conditioning system that automatically cools the batteries and enables manual operation while providing battery temperature status information, optimizing management.

In addition to being elongated by 30 millimeters compared to the previous model, the design of the front bumper has been revised, leading to significantly improved airflow along its sides and bottom. Moreover, the incorporation of various shapes of 3D undercovers and front wheel stakes to the underside of the vehicle has reduced the GV60’s drag coefficient from 0.29 to 0.28.

The Smart Regenerative Braking System automatically adjusts the amount of deceleration from regenerative braking based on forward traffic flow and navigation map information, thereby heightening driving efficiency.

The front and rear shock absorber valves used in the Electronically Controlled Suspension (ECS) are now more advanced, allowing for individual control of the compression and extension of the shock absorbers, minimizing unnecessary body movements.

The GV60 provides a luxurious and serene driving experience with the extensive use of sound-absorbing materials, which have been newly integrated to the B-pillars, C-pillars, trunk and rear wheel arches. To minimize unnecessary noise and vibrations generated by the engine, the motor’s compensation control logic has also been optimized.

Building on these advancements, the number of controllers capable of Over the Air (OTA) updates in the GV60 has increased from 18 to 45, ensuring that a wider range of systems can be updated wirelessly, keeping the vehicle up to date with the latest features. In this way, GV60 owners benefit from a vehicle that can continually evolve, improving and updating its internal software functions over time for greater efficiency.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

Now, as head of Genesis interior design, Oh faces the ongoing challenge of integrating the best technologies into Genesis models while maintaining a layout that’s simple and refined, featuring just the right amount of analog buttons — defining the hallmarks of Genesis interiors.

The Genesis Newsroom recently sat down with Oh to discuss the process behind selecting an interior design for new models, and how the development of personalized vehicles like One of One will influence the brand’s future cabins.

How did you get into automotive interior design?

I joined Hyundai Motor Company in 2008 and was offered a design lead position at Genesis in 2019. Looking back, I never thought I would end up in interior design because [when I first got hired], most people my age were more interested in exterior design. But after joining Hyundai, I had the opportunity to work in both fields, and it didn’t take me long to realize that interior design offers a whole different world of creativity. While exterior design plays a crucial role in a customer’s purchasing decision, the interior is where they actually experience and live with the car, which I found attractive. I also found interior design to have a lot more intricate details to work with compared to exterior design, which provided me with greater opportunities to realize my creative vision.

Genesis interior design is often defined by its signature “Beauty of White Space” concept, a Korean architecture philosophy emphasizing simplicity and elegance. What is Beauty of White Space to you?

Beauty of White Space goes beyond clearing out spaces. It’s about optimizing the arrangement of interior elements like buttons, displays and other components, and in that process, naturally creating negative space. The key lies in the technical effort to organize and refine functionalities that could otherwise lead to visual clutter, particularly at an age when more technologies are being integrated into modern vehicles.

Genesis doesn’t aim to digitalize everything. Unlike some manufacturers who centralize their controls into a single display, we prioritize user convenience by retaining essential physical buttons and incorporate luxurious handcrafted details to keep our design unique. In spaces that aren’t kept empty, design highlights like these become so essential.

How are Genesis’ DNA — audacious, progressive and distinctly Korean — reflected in interior design?

With being audacious, Genesis strives to redefine luxury through audacious and creative designs, moving away from the conservative approach taken by many other traditional luxury brands.

On being progressive, we focus on incorporating the latest technologies into our designs. A prime example would be the Crystal Sphere in the GV60, which allows drivers to intuitively recognize whether their electric vehicle (EV) is powered on.

Being distinctly Korean isn’t merely about applying traditional Korean patterns like we tried to do in the past. It’s more about capturing the essence of Korean sensibilities. We now attempt to reflect deeper Korean cultural values in our interior designs, such as the graceful curves found in traditional Korean homes “hanok,” or the reductive design inspired by the simplicity of white porcelain moon jars, called “dalhangari.”

There seems to be a lot to consider in interior design. What’s your personal top priority?

As a luxury brand, Genesis must deliver value that aligns with the price customers pay. That eventually boils down to delivering a luxurious feel — not just through aesthetic appeal, but also through the overall atmosphere and usability, which is why UX [user experience] is so crucial.

Among the projects you’ve worked on at Genesis, which one do you hold most dear?

I’d have to say our full-size flagship models. They attract the most attention from our top leadership, making it all the more challenging to gain their approval during the evaluation phase. The first time I completed a full-size flagship project, I jokingly claimed I would never take on another. Yet here I am, having been involved in four already. I’m sure all designers will agree that the most difficult projects turn out to be the most memorable and fulfilling.

Speaking of difficult projects, what’s the biggest challenge you normally face during interior design?

In the past, car interiors were largely driven by similar technologies and layouts, with a strong focus on styling. But nowadays, each brand has cultivated a unique technological identity. We also find that customers have a heightened understanding of cars and their UX through social media. This shift requires us to deliver designs that are not only simple but practical and emotionally engaging, all the while looking three to four years ahead into the future.

From a luxury perspective, I’d say the biggest challenge is fully grasping the luxurious lifestyles of our customers and their high expectations. We try to capture their experiences and mindsets through in-person meetings and translate that insight into our interior designs. 

What does a typical interior design process look like for a new Genesis model?

Once the vehicle typology and its unique characteristics and identity have been confirmed, designers in Korea, Europe and the United States start sketching the interior while considering new UX technologies such as pop-up displays. Each region then narrows down to about three candidates, which brings the total to around 10 options, or sometimes even more. We then select one from each region and finally pick the very best one.

So it’s like a competition?

In a way, yes. But if we’re talking about building silos and refusing to communicate, then no. We freely share ideas throughout the entire process. It’s not like we wait until the moment we submit our designs and that becomes the very first time other people get to see our work. Even before the selection process, if I see something in another person’s design that I think would go well with mine, I can incorporate that into my own design, and vice versa. Sometimes, designers from the United States or Europe would come to our office and we work together on their ideas.

What happens after the selection process?

We take that selected interior design and discuss with numerous other teams to make it into production. This entire process differ by model, but it usually takes approximately three years.

Automotive interior design is continually evolving, embracing trends like simplification, larger displays, and the transformation of cars into living spaces. What’s your take on the future of interior design?

In the past, cars primarily served as modes of transportation or status symbols. However, with advancements in autonomous driving and EVs, today’s cars are increasingly becoming extensions of our living spaces. In a sense, automotive interiors are evolving alongside architectural interiors, which is why we can anticipate that cabin spaces will become even simpler and more refined in the future.

How would that affect Genesis interiors?

For Genesis, this means that we will maximize our pursuit of the Beauty of White Space. We will maintain clutter-free interior designs while integrating key controls through AI and voice recognition. However, for safety and usability reasons, essential buttons will remain analog. The challenge will be to find the right approach to consolidate and streamline these physical controls.

How else do you see Genesis interior designs evolving?

We’re growing as an organization, and I can easily tell from my meetings not only with fellow designers but also with colleagues from other teams that everyone takes great pride in Genesis. Knowing that, I can only think the future is bright for the brand.

Until now, our main focus has been on offering timeless designs that retain their elegant luster even after years of use. As customer expectations continue to rise, we plan to deliver a much more refined, detailed and luxurious experience. Projects like Genesis Magma and One of One will exemplify this evolution, providing a deeper level of exclusivity for our customers. Ultimately, Genesis interior designs will continue to evolve in a way that allows drivers to instantly recognize the brand’s identity simply by looking at a single component.

NEW YORK, April 16, 2025 — Genesis today revealed the X Gran Equator Concept, a bold exploration of elegance and adventure designed for those seeking the serenity of nature and the thrill of the unknown. As the brand's first adventure vehicle concept, the X Gran Equator Concept reimagines Genesis' "Athletic Elegance" design philosophy while embracing the rugged spirit of overlanding.

Inspired by reductive design principles, the X Gran Equator Concept’s exterior emphasizes clean lines and uncluttered surfaces. A long hood, sleek cabin and fast C-pillars create a silhouette that defies traditional SUV conventions, while dark wheel-arch cladding and 24-inch beadlock wheels underscore its off-road readiness. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis’ signature Two-Line headlamps, ensuring the X Gran Equator is as purposeful as it is striking.

Inside, the X Gran Equator Concept orchestrates contrast between analog architecture and digital technologies, crafting a space that feels both functional and evocative. At the center of the cabin is a four-circle display cluster on the center stack, inspired by the vintage camera dials. The interior design features contrasting colors and shapes, with a preference for geometric over organic elements. The dashboard's linear architecture and absence of decorations focus the driver's attention on the journey, while swiveling front seats and modular storage solutions enhance practicality.

The name draws inspiration from “Equator,” recognized as the "finest stallion" in the world of Arabian horses — a symbol of endurance, agility and refined power. These qualities reflect the spirit of the concept: a vehicle that is both elegant and capable, engineered to perform in extreme conditions while maintaining a natural sense of grace.

The X Gran Equator Concept signals Genesis’ continued expansion into lifestyle-oriented vehicles, balancing sophistication with versatility. While not confirmed for production, its design language and innovative features — such as the integrated roof rails and split-opening tailgate — showcase the brand’s future design potential.

The X Gran Equator Concept will be displayed at the Genesis booth during the 2025 New York International Auto Show from April 18 at Jacob K. Javits Convention Center. Following the show, it will be on display at Genesis House New York in the Meatpacking District until the end of July.

GOYANG, Korea, April 3, 2025 — Genesis revealed the X Gran Coupe Concept and the X Gran Convertible Concept for the first time today at the Seoul Mobility Show 2025 in Goyang, Korea, taking yet another step toward redefining automotive luxury and performance. 

The world premieres were held at the KINTEX convention center under the theme “Unfold a New Era of Genesis,” as the brand expressed deep gratitude to local Genesis customers and shared its aspirations to embark on a new chapter. 

“In the 10 years since our launch, Genesis has been dedicated to delivering its unique values to more than 1.3 million customers worldwide,” said Mike Song, Global Head of Genesis. “We aim to seize this opportunity as a launchpad for a new decade, showcasing models that embody Genesis' pursuit of high-performance technology and future luxury design.” 

Introducing the X Gran Coupe Concept and the X Gran Convertible Concept 

The X Gran Coupe Concept and the X Gran Convertible Concept are derivatives of Genesis’ flagship model, the G90. Both concepts demonstrate the brand’s future position as an emotional luxury brand through distinct typologies. 

The X Gran Coupe Concept is the most iconic concept of the Genesis brand. Given its unique typology, which is traditionally the most exclusive and unique body architecture in the luxury segment, the X Gran Coupe Concept perfectly showcases Genesis' way of elegance and athleticism. 

Another interpretation of the flagship G90, the X Gran Convertible Concept, showcases a typology that offers freedom of expression and a heightened open roof experience, which allows drivers a direct connection with the surrounding environment. 

“Each concept car is a unique expression of Genesis’ luxury ethos designed to provide a sophisticated and immersive driving experience,” said Ilhun Yoon, Head of the Genesis Design Center in Seoul. 

Front Looks Showcasing Genesis' Unique Design Characteristics 

The front ends of the X Gran Coupe Concept and the X Gran Convertible Concept are adorned with Genesis’ characteristic Two-Line headlights, which extend toward each model's iconic Genesis Crest Grille. The 3D grille meshes are inspired by woven metal strings arranged in diamond-shaped Two-Line patterns. 

The wide lower air intakes with sculpted grille meshes emphasize the sporty character of the vehicles, while the elongated hoods create a dynamic silhouette. The widened Two-Line headlights extend to the fenders, visually enhancing the increased track width. 

Dramatic Side Profiles and Wheel Designs 

Both concepts feature more steeply raked windscreens and lower roof heights for the cabins, resulting in audacious silhouettes. 

The doors have been lengthened to facilitate entrance and egress. The frameless windows slide down completely, revealing an uninterrupted window graphic. 

The fenders have been widened to maximize the powerful presence of the concepts. Aerodynamic wing sections finish the lower bodies, visually planting them firmly on the road. 

In the X Gran Coupe Concept, the roof and cant rail have been visually integrated, shaping a cabin that resembles the canopy of sports cars. 

The beltline for the X Gran Convertible Concept is extended further back, dividing the body from the soft-top roof. 

The dynamic five-star wheels of the X Gran Convertible Concept feature sculptural cross-sections that contrast with the Two-Line spokes. 

The striking combination of a five double-spoke design and a layered treatment on the secondary spokes makes the X Gran Coupe Concept’s wheels a highlight from every angle. 

In both concepts, the deep sections of the wheels — directly resulting from the widened track — creates a dramatic stance, while the positive surfaces have been enlarged to reinforce the muscles centered on the wheels. 

Rear Aesthetics 

At the rear, the bumper offsets have been smoothed out to create clean surfaces, accommodating the iconic Two-Line taillights. 

The brightwork extends to the lower rears of both vehicles, integrating wide, slim rectangular tailpipes. Below the license plate areas, horizontal accents stretch across the rears, while the ducktails emphasize the dynamism of each concept. 

Flush Genesis logos and hidden retractable rear-view cameras reflect a high-tech approach to detailing. The touchless operation of the trunks, with a simple hand gesture, eliminates the need for physical buttons. 

Interiors Inspired by Mediterranean Olives and Cabernet Sauvignon 

The X Gran Coupe Concept features unique design elements inspired by the Mediterranean olive trees. The entrance experience is elevated with a door sill plate bearing the model’s name. Specially designed floor mats, adorned with olive leaf motifs, complement a tunnel section enriched with quilted stitching inspired by automotive heritage. 

The olive wood veneer is microperforated to create olive-themed atmosphere lighting. 

Upon entering the vehicle, the scent of Genesis leather — crafted from naturally tanned material using wastewater from Italian olive oil production and 100-percent chrome-free — delights the senses and enhances environmental sustainability. 

A fully quilted leather roof enriches the luxury ambiance, while the overhead console accommodates new functional enhancements. 

Meanwhile, the X Gran Convertible Concept captures the spirit of fine wines, with an exterior color reminiscent of pressed grapes and an interior color that echoes the deep, rich hues of Cabernet Sauvignon grapes from the Livorno region of Italy. 

Crystal Accents in Interior Details 

The sandy, clay soil that nourishes the Mediterranean olive trees inspired the use of crystals in the X Gran Coupe Concept for the details on the steering wheel, center console and ventilation systems. Due to its purity and multiple facets, crystal reflects sunlight, creating captivating displays of light. 

The crystal elements also elevate the sense of luxury while bringing warmth and depth to the cabin experience in the X Gran Convertible Concept. Paired with the soft materials of the seats and carpets, the crystals create a monochrome effect that highlights the grape blue tones of the interior. 

Enhanced Driving Experience 

At the heart of the driving experience of both concepts are steering wheels that feature a refined aluminum third bottom spoke, which is subtly patterned to echo the texture of the small command rotaries, enhancing both visual and tactile harmony. 

The front seats with integrated safety belts feature embedded screens and rear passenger air vents and integrated displays. 

First Look of GMR-001 Hypercar in Korea 

During this year’s Seoul Mobility Show, Genesis also shared its thrilling foray into motorsports and showcased the half-scale GMR-001 Hypercar for the first time in Korea. Genesis plans to compete in the 2026 FIA World Endurance Championship (WEC) and the 2027 IMSA SportsCar Championship. 

“Endurance racing showcases values of resilience, teamwork and excellence, qualities that resonate deeply with Genesis’ vision and ambition,” said Cyril Abiteboul, Team Principal of Genesis Magma Racing and President of Hyundai Motorsport.

Genesis Booth at Seoul Mobility Show

The X Gran Coupe Concept and the X Gran Convertible Concept will be displayed at the Seoul Mobility Show from April 4 to 13. Visitors to the Genesis booth at KINTEX will also be able to see the half-scale GMR-001 Hypercar, the GV60 Magma Concept, the GV80 Black, the redesigned GV60 and GV70, as well as the G90.

SEOUL, March 18, 2025 — Genesis announced Tuesday that the luxury marque earned four awards across three disciplines at the iF Design Award 2025. These honors underscore Genesis’ commitment to excellence and innovation in both automotive and architectural design. 

The brand’s full-sized electric SUV, Neolun Concept, was recognized in the Professional Concept discipline, taking home an award in the Product Concepts category. The vehicle embodies Genesis’ “reductive design” philosophy, which emphasizes clean, refined lines and cutting-edge technology. Features inspired by Korean hospitality, such as “ondol” radiant heating, highlight the brand’s dedication to integrating cultural elements into modern design. The name Neolun is derived from the Greek “neo” (new) and Latin “luna” (moon) and reflects Genesis’ forward-thinking vision. 

Luc Donckerwolke, Genesis Chief Creative Officer, commented, “The Neolun Concept represents our focus on simplicity and technical excellence, drawing inspiration from Korea’s iconic moon-shaped porcelain jars. Our goal is to create designs that are both beautiful and technically advanced.” 

The Genesis X Gran Berlinetta Concept was recognized in the Automobile discipline, receiving honors in the Product category. This concept car is a clear representation of Genesis’ “Athletic Elegance” design philosophy, characterized by a muscular and balanced aesthetic. The design focuses on optimizing form and function, with a particular emphasis on the cab-backwards proportions and a mid-engine layout that enhances performance and style. 

On the architectural front, Genesis demonstrated its versatility with the Genesis Magma Pavilion and Genesis Workspace, both of which received accolades in the Interior Architecture discipline, each securing an award for Exhibition Branding and Office Interiors category, respectively. 

Genesis Magma Pavilion, unveiled at the 2024 Goodwood Festival of Speed, embodies "the aesthetics of boundaries," fostering an architectural dialogue that fuses culture, place and humanity. Using its signature Magma orange, the pavilion symbolizes confidence and passion, reinforcing the brand’s bold identity. 

Reflecting the brand’s innovative corporate culture, Genesis Workspace in Seoul’s Gangnam was designed to foster creativity and collaboration, transcending the traditional office environment by offering open and flexible spaces that encourage spontaneous interaction and relaxation. This approach not only enhances user experience but also aligns with the Genesis brand’s values and identity. 

The iF Design Award, hosted by iF International Forum Design GmbH, is among the most prestigious design competitions globally. This year, the awards attracted nearly 11,000 entries from 66 countries and was evaluated by a panel of expert judges. 

SEOUL, March 10, 2025 — As part of a new brand campaign, Genesis has released a short documentary titled “In Pursuit of Northern Lights,” which captures a thrilling journey to photograph the elusive aurora borealis.

The documentary is now live on Genesis’ official global YouTube channel.

The film follows an expedition by Virgil Reglioni, a Norwegian aurora explorer and photographer known as the “Hunter of Light,” as he searches for northern lights in Tromsø, Norway, and the rest of the Arctic in the redesigned GV60.

The GV60 sports an eye-catching new exterior color, “Tromsø Green,” inspired by the night sky above Tromsø, which is famous for its northern lights. The paint creates a dazzling yet mysterious impression through its glittering metallic pigments that reflect the light touching the vehicle’s surface.

At the same time, the GV60’s unique identity and luxurious image is emphasized by the refreshed front bumper with its bold three-dimensional shape and its Two-Line headlamps featuring Genesis’ brilliant and intricate Micro Lens Array (MLA) technology, complimented by its sleek new five-spoke 21-inch wheels.

In addition, the GV60 is equipped with an 84-kilowatt-per-hour fourth-generation battery that maintains a stable energy supply even at low temperatures. With its Smart Regeneration System 3.0, it efficiently recycles energy generated during deceleration and braking, mitigating the performance challenges of electric vehicles in extremely cold environments and demonstrating its reliable driving capabilities.

The premiering of the documentary to commemorate the launch of the redesigned GV60 is symbolic of Genesis’ vision and the brand’s pioneering spirit in pursuing a fully electrified society.

In conjunction with the premiere, Genesis is hosting a special display in Seoul called “GV60 Wonder Studio,” where visitors can get a closeup look of the redesigned GV60. The exhibit opened on March 7 and will last until March 16 at MM Seongsu in Seoul’s Seongdong neighborhood. Visitors can enjoy an immersive experience of the Arctic’s mysterious lights while acquainting themselves with the charming aura of the redesigned GV60.

That’s how Team Principal Cyril Abiteboul describes the momentum behind Genesis’ ambitious new motorsports program. From developing a V-8 engine to preparing for the highly anticipated debut of the full-scale GMR-001 Hypercar, Abiteboul recently sat down with the Genesis Newsroom to discuss the team’s next bold steps.

This exclusive interview follows Genesis’ announcement of its entry into motorsports late last year, with plans to compete in the FIA World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship (IMSA) in 2027.

It’s been three months since Genesis officially launched its racing program. What challenges have you encountered so far?

I think the biggest challenge is really the time we have available. Building a path is a challenge, but also finding the right facility and building a team. We need to have a group of 60 people who do not yet exist. We also need to have the right equipment for them to operate.

Another big challenge, from a timing and engineering perspective, is the powertrain. And anyone who knows about engines will appreciate that we only had six months to develop a complete engine. We elected to go with a V-8, precisely because the V-8 was a great opportunity not to have to redesign a complete engine from scratch and instead take inspiration from our [Hyundai Motor Group’s] existing WRC [World Rally Championship] engine, a very competitive 1.6-liter turbocharged inline-four that we've been using for several years. We took that engine and made it two times four in line, which gives us a V-8.

Also, we are working with partners, and one key partner is a French company called ORECA, which is not new to this business. They have been designing endurance racing cars for decades. We are also very lucky to have them as a partner to help us and guide us in the development of the design and the performance of the car.

It sounds like you’re assembling everything quickly.

Yeah, building the team together and putting the different building blocks together is a challenge because nothing existed at first. It's not just a car that we need to build. It's a racing team. An organization. A new identity.

Genesis’ entry into motorsports was kind of a surprise to the racing world. What really happened behind the scenes?

Hyundai Motorsport has been involved in the World Rally Championship for the past 12 years, during which I’ve served as Team Principal since January 2023 and President since January 2024. Early last year, we started to look at different options for a new venture, as we thought it was the right time to assess what could be the next chapter for the Hyundai Motor Group in motorsports. Around summertime last year, we thought that endurance racing was an interesting next step, and ever since then, things moved very, very quickly and very suddenly.

But why endurance racing?

It’s one of those classic heritage racings. We’re not just trying to build the here and now, but also a legacy. Racing in this type of championship against legacy brands allows us to immediately connect the brand with the best of the best in the most iconic racing venues in the world.

Genesis takes pride in its distinctly Korean identity. How is the racing team showcasing its Korean DNA?

We try to be as Korean as we can in both how we look and how we perform. First and foremost, we have the logo design, which is a direct reference to Korean characters. We also reference our connection to Korean culture in the team's identity.

And as for how we perform, one of the things that indeed we like to insist upon is the speed at which we do things. There will be the car testing on tarmac a few months from now, and the car will be racing at the start of 2026. By all standards, we really compressed the timing of what is normally done to an extreme, because we also want to show the speed of Korean culture — or what I’d like to call, Genesis hyperspeed.

About the GMR-001 Hypercar: As an engineer, what’s the relationship between design and performance?

One of the most famous French aero designers used to say that a nice airplane flies well, too. And I tend to believe that. Sometimes, technical regulations can induce you to design cars that are not necessarily very nice-looking because they are extremely sophisticated. I keep thinking of Formula One because that’s where I spent the largest part of my life. There was a period of time when cars were packed with aerodynamic surfaces: lots of wing legs, shark legs and so on and so forth. But in the end, I believe there is no opposition between aesthetics and functionality. In any case, the car that wins is always the more beautiful one.

The GMR-001 Hypercar unveiled last December in Dubai was a half-scale model. When will the world get to see it full-scale?

It has to be released this year because the car will be tested in August. So the car will be revealed a bit before then, around April. We will find a great spot to introduce the car to the world.

What about the people? Where are you searching for members for the racing team?

We are looking for talent on a worldwide basis. I can already tell you that we have secured a chief engineer. I cannot disclose his name yet, but I can tell you he previously worked with some of the most successful brands in motorsports. We are only looking at the best of the best who can bring us not just talent, but also their culture, their background and their network of people.

You must be excited about your two drivers, André Lotterer and Luis “Pipo” Derani.

I'm super, super excited. I was just talking about culture, and from my experience no one's more important than the drivers for building that culture. It’s essential for all of us to bring people who are not just drivers but can also embody the brand and be leaders of the team.  Both André and Pipo are exactly that. André is coming from being the world champion in WEC last year, and Pipo has lots of IMSA experience. It is a great opportunity to get people behind our own steering wheel who have experience with other types of cars.

When the car starts racing in 2026, what are the immediate goals that you have in mind?

Year one will be about system and reliability checks, making sure that the performance is there. And, frankly, if we do that, we can be a regular top-five finisher. And if you are a regular top-five finisher, you can, on some occasions, be on the podium.

After that, we will take it step by step to show that we are a professional, credible force in the races, and that there is a long-term plan. There’s no point in trying to rush or burn the steps. It's not sprint racing, it's endurance racing. It's a totally different philosophy.

It’s been a quick beginning for the team, but have you had any memorable moments?

I think one great moment was Dubai. What's great about Genesis is that it's part of a truly international group, and so many people had worked hard to get ready for the debut and announcing all the things that we announced. When I was on stage at the beautiful location of Burj Khalifa and looked at all the people, and the tower, at that sunset moment, that was really something.

But I'm very sure that there will be other great moments coming up. Every single moment where the team will be feeling that this is becoming more and more real will be exciting. I'm very sure that in a few weeks from now, if everything goes to plan, the first fire-up of the engine will be even more of a moment. We will also have the opening of our new base, which will be very nice also.

SEOUL, March 6, 2025 — Sales for the redesigned Genesis GV60 in Korea start today, showcasing more powerful performance and state-of-the-art luxury features.

It’s the first time Genesis’ sole electric model developed on a dedicated electric vehicle (EV) platform has undergone a redesign since it was initially launched in October 2021.

Inspired by the brand’s design philosophy “Athletic Elegance,” the redesigned GV60 comes with an 84-kilowatt-per-hour fourth-generation battery, allowing it to travel up to 481 kilometers on a single charge*.

Its innovative Smart Regeneration System and other newly introduced driving features offer a comfortable yet dynamic driving experience that is unique among luxury EVs. This includes an immersive in-car entertainment system that supports several streaming services on a large display with Dolby Atmos sounds. The driving experience is further enhanced with convenient features like a Hands On Detection (HOD) steering wheel and Walk Away Lock.

Imbued With ‘Athletic Elegance’

The GV60 has been reborn with a more refined exterior design that presents a striking and futuristic image in line with Genesis’ design philosophy Athletic Elegance, while the interior embodies the brand’s “Beauty of White Space” concept complemented by an array of sophisticated tech features.

At the front, the new model sports a refreshed bumper with a three-dimensional shape that exudes a bold impression. The headlamps highlight the brand’s iconic Two Lines design language with stunning and sophisticated Micro Lens Array (MLA) technology that welcomes the driver when they unlock the car.

The vehicle comes with the choice of new, sleek five-spoke rims in 21-inch dark metallic glossy gray or 20-inch light silver wheel options. The standard 19-inch wheels feature a matte dark gray color, which, along with the wheel arch cladding, gives the model a sporty yet elegant appearance.

The rear skid plate now matches the body color, providing a modern and sturdy SUV feel, while emphasizing the GV60’s wide and low stance.

While retaining its acclaimed design elements such as the Crystal Sphere (a rotating orb-shaped gear shift) and other circular details, the interior of the newly designed GV60 has also been refined.

A new feature is a 27-inch connected car Integrated Cockpit (ccIC) infotainment system, which eliminates the bezel between the cluster and the audio-visual and navigation (AVN) screen. There’s also the sporty three-spoke steering wheel, and the center console and crash pad, which are now outfitted in patterned aluminum.

The GV60 is available in 12 exterior colors, including the new “Tromsø Green.” The interior comes with five color options, including three new two-tone combinations: “Prussian Blue/Sky Blue,” “Pine Grove Green/Gold Coast Yellow” and “Galaxy Black/Aqua Green.”

Convenient EV Experience

The GV60 is equipped with a high-energy-density fourth-generation battery, increasing its capacity from the previous 77.4-kilowatt-per-hour to 84-kilowatt-per-hour. The car’s revised bumper profile and added 3D full undercover also enhance its aerodynamic performance, extending the driving range on a single charge from 451 to 481 kilometers*.

Improved battery cooling performance enables the vehicle to maintain a charging time of just 18 minutes when charging from 10 percent to 80 percent battery capacity using 350-kilowatt ultra-fast charging. Battery Conditioning Mode has also been optimized for rapid charging performance even in low winter temperatures.

The GV60 now comes with the new Smart Regeneration System 3.0, making driving more economical and efficient. The system automatically applies the optimal amount of regenerative braking for each driving scenario by considering navigation information such as traffic flow, the driver’s deceleration patterns, speed cameras, speed bumps and roundabouts.

Luxuriously Comfortable and Fun Drive

Genesis has improved the front and rear shock absorber valves applied to the GV60’s Electronically Controlled Suspension (ECS)**, increasing the tuning flexibility of the damping force to enhance vehicle stability and ride comfort.

Additionally, the hydro bushings previously applied only to the front suspension have been added to the rear, minimizing road vibrations, while the steering gear ratio has been optimized to improve steering response.

The driving experience of the GV60 is maximized with a quiet interior and a new Electric Active Sound Design (e-ASD). In addition to the previously applied Active Noise Control-Road (ANC-R), the GV60 features enhanced soundproofing materials in the rear seats and cargo area, as well as improvements to the sealing structure in the front windshield, further increasing interior quietness.

The new e-ASD options "Horizon" and "Heritage: Black" intuitively convey vehicle behavior like torque and speed through vivid sound. In particular, Heritage: Black, which mimics the muted and beautiful harmonic structure of a six-cylinder engine, best expresses Genesis' signature driving feel and emotion.

The GV60 offers a fun driving experience with a range of features that complement its powerful performance.

The GV60 all-wheel drive (AVD) delivers a powerful performance with a combined maximum output of 360 kilowatts (490 metric horsepower) and a maximum torque of 700 Newton-meters (71.4 kilogram-force meters) when Boost Mode is activated. It can accelerate from zero to 100 kilometers per hour in just four seconds (based on an experiment conducted by the Hyundai Motor Group’s Namyang R&D Center) and is equipped with:
 

• Virtual Gear Shift (VGS)*** that provides a shifting feel similar to that of internal combustion engine vehicles through precise motor control.
• Hidden Drift Mode*** enables dynamic driving by inducing more oversteer in corners through power distribution and braking control.
• Electronic Limited Slip Differential (e-LSD)*** enables an optimal amount of torque to be distributed to the wheels when turning around at high speeds, improving performance when cornering and starting off. This offers drivers more stable control on slippery roads and in snowy or rainy weather.

Genesis has standardized the four-piston monoblock brake calipers across all GV60 models, enhancing its high-performance and dynamic image.

Premium User Experience

Genesis has levelled up the onboard infotainment experience with a variety of new high-tech features. The voice recognition system now conveniently responds to the wake-up command, “Hey Genesis.” Passengers will have a wide range of streaming services supported, including Genesis Music, Disney+, Netflix, Bloomberg, Genie Music and Melon.

A Bang & Olufsen high-resolution sound system completes the immersive entertainment experience with 17 individual speakers powered by next-generation Dolby Atmos immersive spatial audio technology.

Genesis has also upgraded the model’s advanced driver assistance system with features such as In-Cabin Camera (ICC), Lane Keeping Assist 2, and a Hands On Detection (HOD) steering wheel to make driving safer.

Along with this, new convenience features have been added such as Built-in Camera 2, Digital Center Mirror, and Walk Away Lock. The efficiency of the GV60’s Face Connect, which allows for vehicle access and customizable functions through facial recognition using a camera installed on the B-pillar, has been improved for more accurate face recognition.

Genesis has significantly expanded the range of over-the-air software updates to the GV60 such as Smart Parking and battery charging, enabling drivers to continuously experience the latest product updates after the vehicle is purchased.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

*Combined AER for the 2WD powertrain variant based on Korean EV certification standards
** Comes as standard with Performance AWD variant. Optional as add-on on Standard AWD variant
*** Based on the Performance AWD model only

SEOUL, March 5, 2025 — Sales of the Genesis G90 Long Wheel Base Black commence in Korea today, making it the fifth model to be officially introduced to the Genesis Black family.

The G90 Long Wheel Base Black adds to Genesis’ luxury image with distinctive black finishes applied to the interior and exterior.

Four Genesis Black models were launched prior to the G90 Long Wheel Base Black: the G90 Black, the GV80 Black and the GV80 Coupe Black, as well as the G80 Black, in the revealed order.

Striking Black Exterior

The exterior design of the G90 Long Wheel Base Black is characterized by its striking black color, which accentuates the model’s bold curves and body lines, showcasing Genesis’ “Athletic Elegance” design philosophy.

All visible exterior features are completely blacked out, including the front radiator grille and emblem, as well as the front and rear bumper moldings and daylight opening (DLO) moldings. Even the headlamp inner side bezels are finished in black.

The G90 Long Wheel Base Black rides on exclusive 20-inch wheels and floating wheel caps clad in glossy black. On the tailgate, dark metallic “GENESIS” lettering emblem completes the unrivalled presence of the car.

Meticulously Crafted Interior

The interior of the G90 Long Wheel Base Black has been further enhanced with luxurious, black-colored materials.

This extends to all buttons, including those for climate control, audio-visual navigation (AVN), emergency lights and trunk, as well as switches for the doors. Steering wheel and paddle shifters, multifunction controls and door sills are also in black. The refined appeal of the G90 Long Wheel Base Black is further elevated with exquisitely quilted semi-aniline leather seats and real wood garnishes with brass colored black exclusive pattern.

Also finished in black are the Smart Key buttons and engine room cover emblem. The panoramic display features elements exclusive to the G90 Long Wheel Base Black, such as welcome and goodbye animations, 2D and 3D vehicle images and graphic themes.

The G90 Long Wheel Base Black is only available in a 3.5 turbo gasoline engine with a 48-volt electric supercharger and all-wheel drive.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

ST. MORITZ, Switzerland, Feb. 6, 2025 — Marking its fourth year as the main sponsor, Genesis returned to Lake St. Moritz on Feb. 1 and 2 with an exhilarating alpine rescue vehicle, the GV60 Mountain Intervention (MIV) Concept, and from Feb. 8 to 10 will inspire guests with culinary art from Michelin-star chef Dominik Hartmann at the exclusive horse racing event.

Although the first weekend was canceled due to heavy rain and snowfall, the GV60 MIV Concept was displayed to the public on Feb. 1 and 2 in the Event Village. 

Designed for rugged terrains and challenging weather, the GV60 MIV Concept is equipped with snow tracks, carbon fiber enhancements and rescue equipment. The unique concept brings Genesis’ bold, distinctive design philosophy to the magnificent mountain landscape of White Turf. 

Across the weekend of Feb. 8 and 9, Hartmann will host an exclusive four-hands dinner alongside Andrea Bonini, the executive chef of Grace La Margna St Moritz hotel. The two top chefs will combine their extraordinary talents and bring Genesis’ trademark "Son-nim" hospitality to the table, offering an unforgettable experience for lovers of fine dining. 

Hartmann, whose vegetarian restaurant Magdalena boasts two Michelin stars, will also provide culinary delights for those in the VIP Lounge throughout the second weekend of the illustrious equestrian event. 

André Lotterer, Genesis Magma Racing driver and three-time Le Mans winner, will be in attendance at White Turf on Feb. 9 as a special guest. After his FIA World Endurance Championship victory in 2024, Lotterer will take on a new challenge at the helm of Genesis’ GMR-001 Le Mans Daytona h (LMDh) car during the 2026 World Endurance Championship and 2027 IMSA SportsCar Championship series. 

“We are delighted to return to White Turf again in 2025,” said Diego Battiston, Interim Regional Operations Manager of Genesis Motor Switzerland. “Partnering with such a prestigious European event provides us with the perfect platform to showcase the best that Genesis has to offer. For our fourth year as a main sponsor, we further elevated our offering with the presence of the new GV60 MIV Concept and with the culinary Son-nim excellence. By returning to the frozen shores of St. Moritz in 2025, we demonstrate and celebrate our strong commitment to the Swiss market.” 

Genesis will once again bring its distinctly Korean hospitality with Son-nim at its heart to both weekends of White Turf 2025. Inside the event village, guests can enjoy Son-nim hospitality in the Genesis Public Lounge and at the VIP Lounge by the finishing post. Guests can also experience first-hand the Electrified GV70 and the GV60 in the Genesis Public Lounge. 

First held in 1907, and now attracting more than 35,00 spectators, the annual White Turf event challenges jockeys to a series of races on the frozen Lake St. Moritz, including trotting, flat races and the ever-impressive Norwegian art of skijöring.

DAVOS, Switzerland, Jan. 24, 2025 — The Genesis GV60 Mountain Intervention Vehicle (MIV) Concept was revealed this week at the World Economic Forum (WEF) 2025 in Davos, Switzerland, highlighting the brand’s technological innovation and exceptional design. 

The concept has attracted considerable interest at the AMERON Davos Swiss Mountain Resort, near the WEF venue, where it’s been on display since Jan. 20. This marks the third consecutive year that Genesis has showcased a concept model at Davos, following the Genesis X Concept in 2023 and the Genesis X Show Speedium Concept last year. 

This year’s GV60 MIV Concept is designed for rescue support tasks in rugged terrains and challenging weather conditions, prioritizing occupant safety and mission functionality. 

The purpose-built vehicle, inspired by small unit support vehicles (SUSVs) and based on the Genesis GV60, is an electric vehicle (EV) designed for exceptional off-road performance. Its silent operation alleviates noise pollution, minimizing environmental impact. It also features a vehicle-to-load (V2L) system that allows it to supply power to auxiliary devices. 

All accessories were meticulously chosen based on their quality and durability. 

The GV60 MIV Concept comes with snow tracks and features like sports seats, medical supplies and emergency communication and warning systems that support mountain rescue operations in extreme conditions. 

Large carbon fiber fender flares ensure the safety of bystanders and occupants while protecting the vehicle from damage. 

To maximize storage, a custom heavy-duty roof rack has been installed, while the rear hatch rack features modular attachment points for various equipment. 

“Genesis prides itself on creating safe, well-designed luxury vehicles that are audacious, progressive and distinctly Korean,” said Genesis Chief Creative Officer Luc Donckerwolke. “The GV60 MIV Concept expands this vision of comfort and care.” 

The display of the GV60 MIV Concept at AMERON Davos Swiss Mountain Resort ends today.

It was just as Jacky Ickx remembered from 42 years ago, when the Belgian racing legend drove to victory at the 1983 Dakar Rally. 

Ickx, a Genesis Brand Partner, was back at the grueling off-road race, but this time as an “honorary guest” in the newly built Genesis GV80 Desert Edition. 

For two weeks, Ickx tracked 6,000 kilometers out of the nearly 8,000-kilometer Dakar route in Saudi Arabia, journeying from Bisha to Shubaytah and stopping at each bivouac along the way to connect with young racers and share his insights.

From conception to realization, here’s how it all unfolded.

Development of the GV80 Desert Edition spanned several months in 2024 and was executed in partnership with the auto company W Motors, headquartered in Dubai.

Genesis Chief Creative Officer Luc Donckerwolke, center, led the project, ensuring that the brand’s dedication to “Athletic Elegance” was well-demonstrated in the vehicle’s enhanced performance capabilities.

The vehicle was presented to Ickx on Dec. 30, 2024, at Genesis Wallan Showroom in Riyadh, Saudi Arabia, in celebration of his 80th birthday, which took place two days later.

In honor of his birthday, the Dakar organizer also gifted Ickx with an “E80” sticker.

“I’m proud to be a part of this remarkable project,” Ickx said as he signed the engine cover, just days before he would finally put the vehicle to the test.

Behind the wheel, one of the first things Ickx noticed was how aggressive it was. The enhanced front lighting system, upgraded adjustable suspension and all-terrain tires quickly became his favorite features.

Ickx was later joined by his daughter Vanina, a former racing driver herself, midway through the rally.

It wasn’t the father-and-daughter’s first time at the event. Together they participated in the 2000 Paris-Dakar-Cairo Rally, which memory they both hold dear to this day.

“The GV80 Desert Edition calls for adventure, yet with an undeniable touch of elegance and comfort,” said the younger Ickx. “From the distinctive wheels to the remote-controlled lamp rack on the roof that illuminates the desert, the vehicle is really full of curiosity, audacity and performance.”

After an exhausting 6,000 kilometers, the journey was finally over. Once again, Genesis demonstrated its fearlessness, Ickx thought. “They make everything happen for the sheer pleasure of their customers," he said. "They are never afraid.”

That's how Minhee Ryu, Youngju Oh and Hyesoo Kim approached the task when they were assigned to develop the blackout versions of the GV80 and the GV80 Coupe. 

Ryu joined as a Senior Designer with the Genesis CMF Team, Oh as a Senior Manager from the Genesis Brand Marketing Planning Team, and Kim as a Manager of the Genesis Product Planning Team. 

With four Genesis Black models now launched in Korea and plans underway for expansion into other markets, the trio is confident that the brand has successfully set itself apart from the league. 

Four Genesis Black models have been launched so far: the G90 Black, the GV80 Black, the GV80 Coupe Black and the G80 Black. How did the all-black trim come to life? 

Oh: When we first began planning the project, we reflected on what the color black means for the brand. This intrinsic question led us to examine our very name, Genesis, which means beginning and creation. Everything starts from black; black is the origin of everything. In this sense, we felt that both Genesis and black symbolize creation, and particularly a focus on essence. By blacking out all exterior and interior elements, we are showcasing the pinnacle of our brand identity, “Athletic Elegance.”

What makes Genesis Black different from the all-black trims of other brands? 

Kim: It’s all in the details. When you look at the all-black trims offered by other brands, you will notice they allow flexibility in some interior and exterior colors, which causes the black areas to stand out like accessories. In contrast, every element of a Genesis Black model, big or small, is uniformly black. Just pure black. This creates a harmonious blend that underscores black’s elegance. 

How small of a detail are we talking about here? 

Kim: Not just the Crest Grille, wheels, emblem, wood garnishes and door steps, but even the tiny buttons and switches were all developed as Genesis Black-exclusive details that required changes in our manufacturing methods. Even the Bang & Olufson logos on the speakers were made in a darker shade. 

Looking back, what was the hardest part of the development process? 

Ryu: Creating an all-black trim doesn’t mean we simply grabbed a paintbrush and colored everything in one stroke. We had to experiment with dozens of black variations for each material, carefully considering how they interact with light. We then tested how these materials looked in conjunction with other components and the overall ambiance they created. For example, when we were working on the Black Ash Real Wood Trim, we went through endless rounds of sampling processes to create the natural mix of black and wood patterns. We ultimately ended up applying a subtle brass color to the wood grain area to enhance the luxury feel of the wood while ensuring it matched with the surrounding elements. 

Kim: Considering how each vehicle contains tens of thousands of parts, changing just one — even its color — prompts a chain of questions we have to investigate and think through, like how they will affect operations on the factory line. 

Genesis Black also marks the first time the brand used recycled materials. How did that go? 

Ryu: As a brand, we’re all about finding interesting new materials that would elevate the driving experience. For Genesis Black, we used recycled materials and natural substances that require special manufacturing processes. For instance, the seats in Genesis Black models use carbon black powder extracted from discarded tires. Some of the dyes and oils used in the leather dyeing process have been replaced with pine bark and flaxseed oil. About 20 percent of the yarn used in the car floor carpets is made from recycled nylon derived from discarded fishing nets, while the floor mats incorporate modal fiber sourced from beechwood.

It's been about a year since the first Genesis Black model — the Genesis G90 Black — was released in Korea. How have customers responded so far? 

Kim: The G90, which was already popular in black, has become even more favored with the all-black theme. With the G90 Black, we aimed to attract a younger demographic compared to the traditional G90, and sales figures indicate we have successfully achieved this goal. 

Before we go, how do you hope customers will connect with Genesis Black? 

Oh: We hope our customers take pride in owning a Genesis Black. We want them to feel so connected to their vehicle that whenever they mention they drive a Genesis to their friends or family, they highlight one additional detail: that it’s a Genesis Black. 

SEOUL, Jan. 8, 2025 — Korean sales for the Genesis G80 Black start today, marking the fourth model of the Genesis Black family to be officially launched.

Genesis Black models are distinguished by their striking black color theme that extends throughout the interior and exterior. Three Genesis Black models were launched prior to the G80 Black: the G90 Black, the GV80 Black and the GV80 Coupe Black.

Bold and Refined

The exterior of the G80 Black better highlights the base model’s unique body lines and contours.

All exterior features have been blacked out, including the front bumper grille, radiator grille, front emblem, daylight opening (DLO) moldings, rear bumper molding, headlamp inner side bezels and the Advanced Driver-Assistance System (ADAS) radar cover pattern.

The G80 Black also boasts standard 20-inch wheels in glossy black, complete with floating center caps. A dark-gray “GENESIS” lettering emblem is positioned at the center of the trunk lid.

Luxury in Every Detail

The interior is characterized by black accents and distinctive materials that elevate the luxurious feel of the cabin.

Black finishes are applied to even the smallest details, including the air conditioning and trunk buttons, door and console switches, steering wheel, paddle shifters, door steps, speaker grilles and logos.

The sophisticated allure of the G80 Black is further amplified by real wood garnishes, exquisitely quilted seat leather, along with a 27-inch integrated wide display that features exclusive welcome and goodbye animations.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

SEOUL, Jan. 6, 2025 — Genesis today unveiled the redesigned GV60, giving a new look to the brand’s dedicated electric vehicle (EV) model. 

It’s the first time that the GV60 has undergone a redesign since it made its debut in October 2021. 

The enhanced GV60 boasts a robust and modern exterior based on the brand’s “Athletic Elegance” design philosophy, while the interior comes with high-tech touches embraced by Genesis’ signature “Beauty of White Space” concept. 

Striking Presence 

At the front, the GV60 sports a redesigned bumper with a dynamic, three-dimensional shape that delivers a strong and bold impression. The headlamps newly feature Micro Lens Array (MLA) technology, highlighting the brand’s iconic Two Lines design language. 

On the side, the revamped model features 21-inch wheels with a sporty five-spoke design, which harmonizes with the vehicle’s sleek, coupe-style silhouette and complements the wheel arch cladding that comes in the same color as the body. 

The fender garnishes and rear skid plate match the body color, providing a modern and rugged SUV look that underscores the GV60’s wide and low stance. 

High-Tech Elegance 

The interior retains the well-received elements of the previous GV60 model, such as the Crystal Sphere, a sphere-shaped shift-by-wire system. The latest GV60 also incorporates high-tech features that seamlessly blend with the Beauty of White Space concept and create a luxurious ambience. 

Newly applied to the redesigned model is a 27-inch connected car Integrated Cockpit (ccIC) infotainment system, which eliminates the bezel between the cluster and audio, visual and navigation (AVN) screen. The integration of the upper part of the crash pad contributes to an interior design that gives a more spacious feel. 

A new three-spoke steering wheel adds a sporty touch to the vehicle while enhancing driver usability. 

Further details on the redesigned GV60’s specifications and pricing will be announced in Q1 prior to Korean sales.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

1. GENESIS UNVEILS GV80 BLACK AND GV80 COUPE BLACK

On Oct. 2, Genesis added two more models to its Genesis Black lineup, the GV80 Black and the GV80 Coupe Black, presenting an all-black finish that permeates every intricate detail with refinement. 

2. GENESIS UNVEILS NEOLUN AND GV60 MAGMA CONCEPTS, SHOWCASING FURTHER EVOLUTION OF THE BRAND

At an exclusive event held in New York on March 25, Genesis revealed its first full-size electric SUV concept, the Neolun, and launched the high-performance Magma program, marking a critical milestone in the brand’s evolution. 

3. GENESIS UNVEILS LUXURY PERFORMANCE VISION WITH GENESIS MAGMA RACING, BACKED BY HYUNDAI MOTORSPORT

Genesis officially launched its motorsports program, Genesis Magma Racing, on Dec. 4 in Dubai, pledging to compete in the World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship in 2027. 

4. GENESIS UNVEILS X GRAN RACER VGT CONCEPT AT BUSAN INTERNATIONAL MOBILITY SHOW

The Genesis X Gran Racer Vision Gran Turismo Concept was unveiled for the first time ever at the Busan International Mobility Show 2024 in Busan, Korea, on June 27, also marking the first time that a Magma vehicle was shown to the Korean public. The model became Genesis’ fourth vehicle developed for the Gran Turismo digital racing game series. 

5. WHY GENESIS DROPPED FOG LAMPS

Fog lamps have become a rarity in the luxury auto landscape thanks to technological advancements, and Genesis is no exception. 

6. MAKING CAR SEATS MORE COMFORTABLE (WITHOUT COMPROMISING SPACE)

Achieving the right balance of comfort and space in car seats can be challenging, as enhancing one often compromises the other. The “Ergo Motion Seat” developed by Genesis aims to tackle this very conundrum. 

7. GENESIS LAUNCHES NEWLY DESIGNED GV70 IN KOREA 

The first-ever redesign of the Genesis GV70 was launched in Korea on May 8, completed with a more refined silhouette and enhanced product appeal. 

8. INSIDE THE REDESIGNED GENESIS GV70: RIDE AND HANDLING

Research engineers from the Namyang R&D Center gathered with local media in June, a month after the redesigned Genesis GV70 was launched in Korea, to introduce the host of enhancements in ride and handling. 

9. GENESIS LAUNCHES TRACK TAXI NORDSCHLEIFE PROGRAM AT NÜRBURGRING

The Genesis Track Taxi Nordschleife program was launched at the world-famous Nürburgring in Germany on June 18, offering passenger rides in a specially modified Genesis G70, dubbed the G70 Track Taxi Nordschleife.

10. INSIDE THE REDESIGNED GENESIS GV70: NOISE, VIBRATION AND HARSHNESS

The June tech event with research engineers from the Namyang R&D Center on the redesigned GV70 also touched upon the model’s noise, vibration and harshness improvements. 

Here’s how they stand out from their base models. 

The Purest Black

Both the GV80 Black and the GV80 Coupe Black confidently removed their model names and trim emblems in the rear, replacing them with dark-metallic “GENESIS” lettering. The harmonious integration of exterior decoration elements under the black tone and manner not only redirects attention to Genesis’ signature arch-type Parabolic Line sweeping across the voluminous body but also enhances the delivery of “Athletic Elegance," the brand's design philosophy.

Inside the cabins, the interior materials, each with unique textures and light reflectance, are expertly combined in black, delivering peace, comfort and tranquility. Behind this harmony stands Genesis’ rigorous efforts and advanced technology to coordinate the different shades of black — a color that, by nature, absorbs light differently by materials.

The GV80 Black and the GV80 Coupe Black feature interior designs that enhance their exclusivity, including real wood garnishes and quilted leather seats, which are accentuated by black suede materials, black aluminum speaker grilles and black door steps. 

To promote the virtuous cycle of resources, the leather seats, door trims and quilted rear seats have all been dyed with recycled carbon black extracted from waste tires. 

The distinctive black accents of Genesis Black are even applied to smaller details like switches, the shift-by-wire (SBW) system and Smart Key.

2025 GV80, GV80 Coupe: Elevated Ride Comfort 

Aside from the Genesis Black models, both the GV80 and GV80 Coupe have undergone product upgrades for the 2025 model year. 

The most significant change in the 2025 GV80 and GV80 Coupe is the improved ride comfort, due largely to the application of a new type of hydro bushings in the front suspension, dubbed “Hydro G-Bushing.” The hydro bushings minimize vibrations and jolts on the road, providing a much more serene driving experience than before. 

Hydro G-Bushings, which have been applied to the rear suspensions of the GV80 and the GV80 Coupe since 2023, encapsulate fluid within the bushings to create flow paths that absorb external vibrations more effectively. This results in greater damping force against specific frequencies (vibrations) compared to conventional rubber bushings, leading to better ride comfort. 

Another notable upgrade of the 2025 GV80 and GV80 Coupe is the refined emotional quality, evident through the integration of sophisticated Genesis-specific alert sounds in advanced driver assistance systems such as Parking Distance Warning (PDW), Lane Departure Warning (LDW) and Blind-Spot Collision Warning (BCW). 

The expanded use of leather on the lower trim of the B-pillar further emphasizes the brand’s commitment to luxurious details. 

In terms of convenience, the Digital Key 2 now allows access to both the front and rear doors, boosting practicality in various scenarios, such as unlocking the door to retrieve items from the back seat or permitting a rear passenger to enter first when the door is locked. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

DUBAI, Dec. 4, 2024 — Genesis today unveiled its bold new vision for the future of high-performance luxury. In an exciting debut in Dubai, the brand introduced Genesis Magma Racing, marking its first major milestone in the motorsport arena. The event showcased Genesis’ ambitions in endurance racing, illustrating the brand’s dedication to innovation, speed and passion. 

Bringing ‘Athletic Elegance’ to Endurance Racing 

Hyundai Motorsport GmbH (Hyundai Motorsport) underpinned the global race and rally activities for Hyundai Motor Group for over 10 years and will now support the Genesis motorsport operations in the prestigious World Endurance Championship (WEC) in 2026, followed by the participation in IMSA SportsCar Championship (IMSA) in 2027. This venture will position Genesis on the world’s most challenging tracks, showcasing the brand’s engineering expertise and endurance capabilities. 

Endurance racing represents one of the most prestigious and challenging disciplines in motorsport, demanding speed, reliability and strategy over extended periods. Iconic events like the 24 Hours of Le Mans and the Daytona 24 require teams to balance peak performance with durability and efficiency, testing both the cars and drivers to their limits. 

At the heart of endurance racing is the Le Mans Daytona h (LMDh) class — a premier category that combines cutting-edge hybrid technology with standardized components to ensure cost control and competitive parity. LMDh cars compete in WEC and IMSA, making them a global platform for showcasing engineering excellence and innovation. 

By entering the LMDh category, Genesis joins an elite group of manufacturers vying for success on the world’s most prestigious racing stages. This move marks a significant milestone for the brand, demonstrating its ability to innovate under the extreme conditions of motorsport while maintaining its commitment to luxury and sustainability. 

“This entry into motorsport is a natural evolution for Genesis,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “As we look to push the boundaries of our brand, motorsport allows us to bring the spirit of hyperspeed — which drives how we create and innovate — in a way that aligns perfectly with our core values: Audacious, Progressive and Distinctly Korean.” 

Introducing the GMR-001 Hypercar 

The centerpiece of Genesis’ motorsport ambitions, the Genesis GMR-001 Hypercar, was revealed alongside the announcement of Genesis Magma Racing. With its striking design, the GMR-001 Hypercar embodies Genesis’ commitment to “Athletic Elegance” in a high-performance, endurance-ready package. 

Another highlight of the event included the reveal of the Genesis Magma Racing logo, which draws direct inspiration from the Korean alphabet (hangeul) spelling of "Magma" (마그마). The design incorporates the consonants “ㅁ,” “ㄱ,” and “ㅁ” as its foundational elements, creating geometric shapes that serve as a dynamic visual representation of Genesis’ heritage. 

“The logo seamlessly blends innovation with cultural authenticity, symbolizing the brand’s distinctly Korean identity and its bold entry into motorsport,” said Donckerwolke. 

Accurately styled with Genesis’ signature Two Lines lighting, the GMR-001 Hypercar projects a confident stance on the track. The sleek, horizontal lights wrap around the front and rear, emphasizing both width and aerodynamic purpose. This unique lighting seamlessly integrates into the car’s flowing bodywork, underscoring Genesis’ minimalist design principles while enhancing visual impact in any environment. 

Meticulous surface design characterizes the body, with each panel crafted to evoke movement, even when the vehicle is at rest. Inspired by the Genesis Magma lineup, the exterior combines subtle sculptural details that underscore the car’s athleticism and high-speed agility. Smoothly contoured surfaces guide airflow across the body, optimizing aerodynamic efficiency while emphasizing the car’s assertive character and confident stance. 

Integrating functional elegance and power, the side profile of the GMR-001 Hypercar features a sweeping Parabolic Line, a Genesis hallmark that transitions fluidly from front to rear. This line enhances airflow toward the rear diffuser, improving downforce and handling on the track. A concave rear section, framed by an active spoiler, adjusts to driving conditions, balancing drag reduction with stability for high-speed racing. 

Reflecting Genesis’ forward-thinking design, the GMR-001 Hypercar was developed at Genesis Design Europe under the guidance of Donckerwolke. The car’s distinctive black finish and design cues drawn from the Magma lineup signal a powerful new era for Genesis performance vehicles. The model serves as both a tribute to Genesis’ design DNA and a forward-looking inspiration for upcoming models, embodying a balance of elegance and raw racing capability. 

“The GMR-001 Hypercar and our Magma models represent a fusion of Genesis’ performance ambitions with our design-driven DNA," said Donckerwolke. "From the intense orange of Magma, symbolizing Korean passion and energy, to the precision engineering behind each component, we are entering a new chapter, where speed meets elegance.” 

Genesis Magma Racing to Rollout in Hyperspeed 

Hyundai Motorsport will play an integral role in driving Genesis Magma Racing’s plans in endurance racing, with President Cyril Abiteboul serving as Team Principal for Genesis Magma Racing. Having recently secured titles in the FIA World Rally Championship (WRC) and TCR World Tour, Hyundai Motorsport is well-prepared to support Genesis in this bold new venture, working alongside trusted and equally ambitious partners. 

“The official launch of Genesis Magma Racing is a momentous occasion,” said Cyril Abiteboul, President of Hyundai Motorsport GmbH and Team Principal of Genesis Magma Racing. “As the backbone of Hyundai Motor Group’s global motorsport activities, Hyundai Motorsport will play a vital role in this latest ambitious program. We are elevating our circuit racing expertise to a whole new level as we prepare to compete in some of the world’s most challenging series.” 

Driving the Future of Genesis Magma Racing 

The combined expertise of the team behind Genesis Magma Racing is matched by the talent of the drivers who will take the wheel of the GMR-001. André Lotterer and Luis “Pipo” Derani will lead the charge in 2025, taking on technical development duties for the car and conducting simulator sessions to prepare for the debut LMDh season in 2026, where they will both serve as race drivers. 

“I am beyond thrilled and thankful to join the Genesis brand for its entry into endurance racing,” said Lotterer. “After winning the FIA Hypercar World Endurance Drivers’ Championship this year, this opportunity is the perfect fit for me to channel my work, experience, passion and motivation into a new project with a team of highly ambitious individuals. I am excited to start working on this project and build a successful future from the very beginning.” 

Lotterer’s enthusiasm is echoed by his teammate, Derani, who shares the same drive and commitment to the Genesis endurance racing project. 

“The ambition behind Genesis’s endurance racing project and the track record of those involved was an opportunity I couldn’t refuse,” Derani said. “As a driver, being involved in a project from the start is highly rewarding. I look forward to bringing my experience of developing cars and winning titles to the team. Given the competitiveness of LMDh, it will be a big challenge, but I believe all the necessary ingredients are here to make this endurance journey successful.” 

Preparing Solid Foundations 

Ahead of its WEC debut in 2026, the team will collaborate with IDEC Sport to field an LMP2 entry in the 2025 European Le Mans Series (ELMS), featuring a promising lineup of emerging talent. Logan Sargeant (U.S.), Jamie Chadwick (Britain), and 19-year-old Mathys Jaubert (France) will join forces for the ELMS campaign, supporting Genesis Magma Racing’s preparations for endurance racing. 

Genesis Magma Racing will consolidate its operations at a permanent strategic base at Circuit Paul Ricard in the south of France, leveraging its proximity to ORECA Motorsport and IDEC Sport to streamline collaboration. 

A Magma Showcase 

The unveiling of the GMR-001 Hypercar and the announcement of Genesis’ bold motorsport strategy are part of the brand’s broader vision to redefine high-performance luxury. This vision extends beyond the racetrack and is embodied in the five unique Magma concept models that were displayed at the event, each representing the brand’s relentless pursuit of excellence in design and innovation since the introduction of the GV80 Coupe Concept in April 2023. 

The five models on display were: the GV80 Coupe Concept, G80 EV Magma Concept, GV60 Magma Concept, X Gran Berlinetta Concept and X Gran Racer VGT Concept. These concept models highlight the evolution of Genesis’s high-performance capabilities and showcase Genesis Magma's impact on the brand’s direction for its next phase.

SEOUL, Dec. 2, 2024 — Genesis today unveiled the newly designed Electrified GV70, boasting elevated luxury and meticulous attention to detail. 
 

It’s the first time the Electrified GV70 has undergone a redesign since the initial model began Korean sales in March 2022. The electric vehicle (EV) model was originally launched as the third EV in the Genesis lineup, following the introductions of the Electrified G80 and the GV60. 
 

The latest Electrified GV70 incorporates more intricate details than its predecessor, taking the brand’s design philosophy of “Athletic Elegance” to new heights. 
 

Exquisite Exterior Design Details 
 

On the front fascia, the Electrified GV70 showcases a new form of Crest Grille with a gradient G-Matrix pattern, accentuated by a bumper design that exudes a wide and sophisticated appeal. The refined intake grille pattern epitomizes the elegant sensibility unique to electric SUVs. The Two-Line headlamps, a hallmark of Genesis, incorporate Micro Lens Array (MLA) technology, improving lighting performance with exquisite design elements. 
 

The side profile presents new 20-inch wheels in a sleek matte dark gray shade, while the color of the existing 19-inch wheels has been altered to create a robust yet sophisticated feel. 
 

On the back, the turn signals have been relocated from the bumpers to the rear combination lamps, enhancing visibility for vehicles behind. The turn signals now adhere to the front Two Lines concept, with the lower part of the bumper also featuring Two-Line chrome garnish for an enhanced aesthetic. 
 

The shape of the high-mounted stop lamp (HMSL) located on the rear spoiler has been streamlined, and a module integrating a digital center mirror (DCM) and a built-in camera has been applied to the lower part of the HMSL, creating a cleaner image. 
 

Added to the exterior color options is the new “Ceres Blue” in gloss or matte. 
 

Interior Comfort and Refinement 
 

The interior of the redesigned Electrified GV70 fully embraces Genesis’ distinctive design principle of the “Beauty of White Space,” seamlessly incorporating state-of-the-art technology to boost the luxury experience. 
 

The 27-inch OLED display offers a user-friendly single horizontal layout that integrates the cluster and infotainment system, while the touch-based heating and air-cooling system emphasizes advanced functionality. 
 

The mood lamp, extending from the upper part of the door trim to the center fascia, contributes to the overall luxurious mood, complemented by the new monotone steering wheel adorned with meticulously crafted stitching. 
 

The newly applied EV-exclusive door garnish and mood light, together called “Milky Way Pattern Mood Lighting,” maximizes the elegant ambience. With real aluminum speaker covers, the premium Bang & Olufsen sound system takes the auxiliary experience to the next level. 
 

The model comes in three interior color options, including the newly introduced EV-exclusive Icy Blue/Glacier White Two-Tone. 
 

Korean sales for the redesigned Electrified GV70 will start in the first quarter of 2025. 
 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

For Yongjun Heo, it’s in the wheels.

“Just like how shoes make or break an entire look, it’s no exaggeration to say that wheels complete the overall design of a vehicle,” says Heo, who leads the Genesis Exterior Design Team.

“That's why as a brand and as a team, we’re dead serious about wheel designs.” 

The Inspiration

Audacious. Progressive. Distinctly Korean.

These three characteristics form the foundation of Genesis’ design identity, “Athletic Elegance.” They serve as the guiding star for all Genesis models, influencing every aspect of their design and product planning. 

“They are what drive us to take bolder steps than other brands, touch the hearts of customers with new technologies and incorporate exclusive Korean aesthetics," says Heo.

In wheel designs, the emphasis on Athletic Elegance leads to one critical question during planning: whether to prioritize athleticism or elegance. 

"For dynamic models like the Genesis G70 and the Genesis GV70, more aggressive spoke designs are used to express dynamism,” Heo mentions. “In contrast, for models like the Genesis G90 sedan, multi-spoke or dish-type wheels are tapped to convey elegance.”

3 Rules 

Behind every wheel design, there are three specific rules that guide the Genesis Exterior Design Team.

“One, the wheels must complement and harmonize with the overall body design,” Heo points out. “Two, they should visually appear larger-looking, and three, they must communicate a clear design message.”

No matter how aesthetically pleasing a wheel may be, it won’t be used if it doesn't meet the above criteria, particularly the first rule.

To overcome the challenge of creating a wheel design that seamlessly blends with the model, wheels at Genesis are not designed in isolation toward the end of the body design. Instead, they are developed in conjunction with the rest of the vehicle right from the outset, which approach ensures that the wheels are harmoniously integrated into the overall aesthetic.

Two Lines and the G-Matrix Pattern

When asked what sets Genesis wheel designs apart from other brands, Heo quickly highlights the Two Lines, one of the brand's signature design elements. 

"We begin with the Two Lines and explore new structural forms based on reinterpretations from different perspectives," Heo explains, offering the double-layer spoke structure of the Genesis X Concept as an example. 

Heo’s favorite: the Genesis X Speedium Coupe Concept’s five-spoke wheel.

"Considering that the X Speedium Coupe Concept was a concept vehicle, the wheels were designed to tease Genesis' future design vision," Heo recalls. "Although production feasibility was not a primary consideration, designing the wheels was still an incredibly difficult task. In hindsight, I think they ultimately elevated both the sportiness and elegance of the Genesis X Trilogy." 

Genesis wheels aren’t simply confined to aesthetics. They also offer functional advantages, like being lightweight while maintaining necessary rigidity.

The spoke cross-section design, for instance, effectively cools the brakes. The G-Matrix pattern, another one of Genesis’ signature design elements, helps secure rigidity and lighter weight, as seen in the G70 and the GV70 Sport models.

Limitless Possibilities

Looking ahead, Heo says he and his team have their eyes set on electric vehicles (EVs) and developing next-generation wheel designs that can enhance EV driving range. 

"There are countless designs to explore, along with new materials and manufacturing techniques that can significantly improve our aerodynamics,” Heo marvels. “The possibilities are limitless."

LOS ANGELES, Nov. 20, 2024 — Genesis will open a design studio in California in the first quarter of 2025, the brand announced at an exclusive event here on Nov. 19. 

Genesis Design California marks a significant milestone in the growth of the Genesis brand, which will celebrate its 10th anniversary next year. 

“Genesis is a leader in automotive design,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “We take pride in always innovating and looking for inspiration in our everyday lives. The climate, cultural arts and automotive scene in Los Angeles has offered us the possibility to create a dynamic and attractive work experience by integrating nature and light into the work and creative spaces.” 

Genesis Design California, located in El Segundo, California, will span 80,000 square feet and house 45 team members. It is designed to place visitors in a meditative state of mind distinct from the outside world. The restrained yet warm aesthetic of Genesis Design California promotes a sense of calm and focus, expressing a reverence for design to reflect the values of the Genesis brand. 

Team members can enjoy natural and artful spaces for focus and creativity beyond the traditional office environment, ranging from those designed for quiet solitary work to bustling design lab experimentation, including: 
 

• A modern tea platform in the lobby space, inspired by the brand’s distinctly Korean heritage 
• Colors, materials and finishes studio 
• Clay modeling workshop 
• Digital design lab 
• Library for discussion, research and reflection 
• Open workspace featuring a variety of collaborative breakout spaces and flexible seating 
• Large, bright office and conference spaces 
• Private spaces enclosed in soft acoustic felt for a calming experience 
• Outdoor spaces and lounge areas inspired by traditional Korean gardens and the outdoor aesthetic of southern California 
• An upper-level patio that can accommodate various uses, such as events and dining 

SEOUL, Oct. 2, 2024 — Genesis today unveiled the GV80 Black and the GV80 Coupe Black, presenting an all-black finish that permeates every intricate detail with sophistication and refinement. 

It’s the second time Genesis has released a Black model, following the successful launch of the G90 Black in Korea last March. 

Genesis Black models are defined by their captivating dark-black color theme that extends throughout the interior and exterior, flawlessly embodying the essence of Genesis’ design philosophy “Athletic Elegance” in its purest form. 

All visible exterior features in the GV80 Black and the GV80 Coupe Black are finished in black, including the radiator grille, bumper garnish, front emblem, daylight opening (DLO) molding, roof racks and rear bumper molding. Even lesser visible details like the headlamp inner side bezels are black, completing the sleek look. 

Both SUV models come standard with 22-inch glossy black wheels and black floating center caps, the latter of which are exclusive to Genesis Black vehicles. The tailgate is adorned solely with the Genesis emblem in dark metallic lettering, adding the finishing touch to their unique presence. 

The interior is characterized by consistent black accents throughout, with distinctive materials further enhancing the sense of tranquillity. 

Black finishes are applied to various interior elements such as knobs, switches and glass accents of the shift-by-wire (SBW) system, as well as the leather stitching and button that opens the glove compartment. Enhancing the luxurious appeal are real wood garnish, exquisitely quilted seat leather with piping, as well as premium car mats.

As a sportier alternative to the GV80, the GV80 Coupe offers three powertrain options, all based on gasoline: a turbocharged 2.5-liter inline-four engine that makes 304 horsepower; and a twin-turbocharged 3.5-liter V-6 that produces 380 horsepower, while the same engine coupled with a 48-volt electric supercharger (e-supercharger) spikes its output to a higher 415 horsepower. 

Available only in the GV80 Coupe and Genesis’ flagship sedan G90, the e-supercharger stands out as a defining feature that simply cannot be overlooked. 

How It Works 

While the e-supercharger in the G90 focuses on providing smooth and comfortable rides, the one set aside for the GV80 Coupe has been specifically tuned to provide rapid response and acceleration. 

When compared with the twin-turbocharged 3.5-liter V-6 engine, the twin-turbocharged 3.5-liter V-6 engine mounted with an e-supercharger incorporates a 48-volt mild hybrid starter-generator (MHSG) along with a 48-volt e-supercharger, which together provide more power assistance, improve low-end turbo lag, enhance responsiveness and increase fuel efficiency. 

To boost maximum output, the capacity of the turbochargers installed on each side of the engine with an e-supercharger has been increased, while in relation to this upgrade, the water-cooled intercooler capacity has been improved to enhance cooling performance and responsiveness. 

In addition to assisting power, the 48-volt MHSG performs the role of recharging the 48-volt lithium battery during regenerative braking, all the while functioning as a generator and starter motor.

A key feature of the e-supercharger-assisted engine is that its two-stage boosting system ensures responsiveness at low engine speeds. 

Typically, a turbocharger uses exhaust gas to spin the turbine following combustion in the engine, which then drives a compressor wheel to compress air into the engine, increasing output. Enhancing the turbocharger’s capacity can increase airflow and ultimately boost maximum output, but this normally leads to longer compression times. Therefore, when the engine is under load or operating at low speeds, it can cause a delay in acceleration or slower throttle response. 

The 48-volt e-supercharger, however, addresses these drawbacks by activating at speeds below 1,750 revolutions per minute. It compresses air behind the compressor wheel and delivers it to the engine, increasing low-end output and reducing turbo lag. When the engine reaches higher revolutions per minute, where the turbochargers alone are adequate for boosting, the air bypasses the e-supercharger and is directly supplied to the engine intake manifold. 

Airflow is controlled by the mechanical bypass valve. It has a spring inside that opens and closes the air path based on a steady difference in air pressure, which prevents sudden fluctuations in air supply to the engine when the e-supercharger is activated. 

Unlike a regular 12-volt e-supercharger found in traditional engines, a 48-volt system can deliver a significant amount of air to boost engine output. Another advantage of the 48-volt e-supercharger is that it’s powered by an electric motor, making it more efficient than traditional mechanical superchargers that rely on engine power. 

Thrilling Driving Pleasure 

The e-supercharger-boosted engine not only increases maximum power and torque compared to the standard twin-turbocharged 3.5-liter V-6, but also alters the way power is delivered. The stark difference is evident when comparing torque and power graphs of both engine types. 

While both engines reach peak torque at 1,300 revolutions per minute, the torque graph of the twin-turbocharged 3.5-liter V-6 rises sharply before that, resulting in a subtle fluctuation in output. Whereas with the other type of engine, because the e-supercharger assists the engine at lower revolutions per minute, it reaches peak torque more smoothly, and the torque decline after 4,500 revolutions per minute is more gradual.

When switching to Sport Plus Mode, the e-supercharger-assisted engine provides a more aggressive control over the output and torque, giving a strong push feel when shifting up gears and automatically adjusting the revs when downshifting. A newly added launch control feature maximizes acceleration from a standstill. 

To complement the improved engine performance, the running performance has also been refined. The damper tuning that supports the vehicle’s chassis has been modified to reduce rolling and pitching movements, allowing for better control of the vehicle. The steering system has been fine-tuned as well to enhance steering stability. The enhanced exhaust sounds add an extra level of excitement to the overall driving sensation.

Improved Fuel Efficiency 

The GV80 Coupe’s e-supercharger-equipped engine also offers improved fuel efficiency and reduced carbon emissions, chiefly thanks to the MHSG. The MHSG performs the role of a starter motor, turning the engine crankshaft as soon as the engine is started. With higher output than a conventional starter motor, it provides excellent startability. Its connection to the engine via a belt further allows for effective reduction of vibrations and noise. 

During steady driving, the MHSG uses power from the 48-volt lithium battery to supply the needed energy to the drivetrain system. During deceleration, the MHSG performs regenerative braking, collecting energy back into the 48-volt battery.

During inertial driving, when the accelerator pedal is not pressed and the vehicle is coming to a stop, the MHSG system engages the Extended Idle Stop & Go (ISG) function, which cuts off fuel injection to the engine — a stark contrast to the conventional ISG, which only operates when the vehicle is completely stopped. 

Compared to the turbocharged 3.5-liter V-6, the e-supercharger-boosted engine matched with 22-inch wheels offers a 3.85-percent improvement in fuel efficiency (0.3 kilometers per liter) and a 3.64-percent reduction in carbon emissions (8 grams). 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

After hitting production just five months later, the GV80 Coupe today maximizes practicality and sportiness with a dynamic exterior and an array of advanced technological features. 

Exterior: SUV Meets Sporty

The GV80 Coupe boldly combines Genesis’ design identity “Athletic Elegance” with dynamic styling cues. The aggressively trimmed front bumper features an expanded air intake, Two-Line headlamps incorporating Micro Lens Array (MLA) technology and a double-layered G-Matrix Crest Grille. The electronic supercharger (e-supercharger) option of the GV80 Coupe exclusively comes with dark chrome garnish, elevating the coupe’s high-performance image.

The side profile is characterized by an arch-shaped Parabolic Line that flows along the body and meets a sloping roofline that descends from the C-pillar to the trunk, striking a perfect harmony. The GV80 Coupe seizes attention with coupe-exclusive 20- and 22-inch wheels with distinctive spokes. Depending on the type of engine, the color of the brake calipers also varies: the e-supercharged coupe boasts vibrant red calipers, and the others black.

At the rear, the model flaunts a unique design with LED surface-emitting rear combination lamps and either twin-type or single-type exhaust tips. The type of exhaust tip is determined by the engine type.

The GV80 Coupe is available in a range of 13 exterior color options, including the coupe-exclusive “Bering Blue.” 

Interior: Refined Yet Exciting Touches 

The interior of the GV80 Coupe captures a high-tech sensibility with sporty design elements unique to a coupe. 

Along with the 27-inch OLED display and seamless center fascia, another standout feature are the three-spoke D-cut steering wheel and the three garnishing options that contribute to the model’s refined look, offered only in the coupe: Spin-Patterned Aluminum, Black Newspaper Real Wood and Real Carbon. Also equipped solely in the e-supercharged coupe are G-Matrix-inspired metal accents that are added to the pedals, which further enhance the exhilarating driving experience. 

E-Supercharger 

The GV80 Coupe presents three different powertrain options, all based on gasoline and combined with an eight-speed automatic transmission: a turbocharged 2.5-liter inline-four engine that delivers 304 horsepower; and a twin-turbocharged 3.5-liter V-6 that produces 380 horsepower, while the same engine coupled with a 48-volt e-supercharger spikes its output to a higher 415 horsepower. 

The coupe is the only Genesis SUV that offers an e-supercharger, second only to the Genesis G90 in the entire lineup. The twin-turbocharged 3.5-liter V-6 assisted with an e-supercharger contains two turbochargers, one in each cylinder bank. Each cylinder bank consists of three cylinders, arranged in a V-shaped configuration. 

A major benefit of the e-supercharger is that it compresses air behind the compressor wheel and delivers it to the engine, increasing low-end output and reducing turbo lag. The engine further benefits from dual continuous variable valve timing (CVVT), an integrated exhaust manifold, integrated flow control valve, center injection and a water-cooled intercooler, which together optimize fuel efficiency and acceleration response to produce a maximum output of 415 horsepower and a peak torque of 56 kilogram-meters. 

Adrenaline Boosters 

Not only does the engine deliver impressive power, but it’s also complemented by a high-performance braking system as standard, which comes as optional in the Genesis GV80. This includes large discs that fully cover the wheels and four-piston 20-inch monoblock calipers, ensuring strong performance and reliable braking capabilities. 

A brake mode called Flex Brake is also available in the GV80 Coupe, which offers two settings: Comfort and Sport, allowing the driver to experience different braking sensations depending on the selected mode. For instance, setting the braking system to Sport Mode via the display alters the brake pedal response and stroke, resulting in a more engaging driving experience. 

Other exclusive highlights of the GV80 Coupe include Active Sound Design (ASD), which combines real engine sounds with virtual sounds, creating an immersive auditory experience that amplifies the model’s powerful performance. 

Specially set aside for the e-supercharger option is a high-performance gauge cluster, which conveniently provides drivers with essential information for sports driving, such as oil temperature, torque usage and turbo boost pressure. 

Launch Control, also equipped only in the e-supercharger option, maximizes acceleration and launch capabilities, while the Sport Plus Mode optimizes engine responsiveness and adjusts the damping force of the electronic control suspension to ensure an exhilarating ride. 
 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

SEOUL, Sept. 13, 2024 — The Genesis GV80 Coupe was named finalist in the Automotive and Transportation category of the 2024 International Design Excellence Awards (IDEA®), showcasing the brand’s global design competitiveness. 

IDEA® stands as one of the world’s top design awards, alongside the Red Dot Design Award and the iF Design Award. The program recognizes excellence in design strategy, branding, digital interaction and other related fields. 

Launched in September 2023, the GV80 Coupe redefines luxury with its striking sporty aesthetics and exceptional performance. The model embodies the brand’s design philosophy of “Athletic Elegance” with its unique design, dynamic driving and SUV ruggedness. The arch-shaped Parabolic Line extends along the body, perfectly complementing the low, sloping roofline to accentuate the exterior’s strong and dynamic profile. 

The interior of the GV80 Coupe also exudes a sporty sensibility and distinct coupe identity. The sleek center fascia seamlessly integrates a touch-based heating, ventilation and air conditioning (HVAC) system, providing effortless control over the cabin’s climate. High-quality materials and design enhancements further elevate the GV80 Coupe's elegance, featuring details such as horn covers with the new Genesis emblem, two-tone steering wheels, an improved pedal design and a meticulously crafted center console. 

New tactile features with gray, red and orange accents add a refined touch to interior elements. Exclusive materials like black spin-patterned aluminum, newspaper real wood and jacquard-type real carbon enhance the GV80 Coupe's distinctive design. 

“The GV80 Coupe is a bold statement of Genesis’ commitment to merging practicality with athletic elegance,” said SangYup Lee, Head of Genesis Global Design. “Its sleek silhouette and distinctive design reflect our dedication to innovation and refined aesthetics. The GV80 Coupe exemplifies our ongoing pursuit of creating visually striking designs with features that engage drivers in truly dynamic driving experiences.” 

Throughout the history of Genesis, the G80 has undergone a number of enhancements. The most recent update, introduced in Korea toward the close of 2023, takes the model’s stature to new heights. 

Timeless Exterior 

Genesis’ design philosophy “Athletic Elegance” touches every little detail in the latest G80, creating a timeless aurora. 

The iconic Crest Grille on the front sports a dual-weave mesh G-Matrix pattern, while the Two-Line headlamps come with Micro Lens Array (MLA) technology, underscoring the brand’s commitment to seamlessly blend cutting-edge technology with elegant design. 

At the rear, the bumper has three-dimensional contours at each end, presenting a stable yet dynamic appearance. A V-shaped chrome trim, inspired by the Crest Grille and replacing the mufflers in the previous G80, exudes a luxurious feel. 

On the sides, 20-inch five double-spoke wheels resemble the spinning motion of an airplane propeller, adding to the overall aesthetic appeal. 
 

High-Tech Interior 

The most significant change in the latest G80 is the infotainment system. The 27-inch integrated wide display connecting the cluster and infotainment system exquisitely blends with surrounding high-quality materials, illustrating a sense of harmony between advanced technology and tradition. 

New design attempts include a three-spoke steering wheel and a seamless center fascia highlighting a horizontal layout and crash pad design, contributing to a clean and tidy cockpit. Further adding a luxurious touch to the interior are the electronic shift dial (Shift By Wire) and real material garnishes like wood and aluminum. 
 

The console’s armrest compartment now features a UV-C LED, allowing passengers to sterilize their personal items while on the road. The armrest is additionally equipped with built-in heating, ensuring warmth during cold winters. 

Advanced technology features can also be found in the second-row seats, where the 3-Zone Climate Control enables rear passengers to independently adjust temperatures, unlike before. Through dual 14.6-inch smart monitors, passengers can also gain access to their favorite online streaming services via a vehicle-mounted 5G modem.

Relentless Focus on Safety 

A host of cutting-edge safety specifications are another hallmark of the G80. 

Forward Collision-Avoidance Assist 2 recognizes obstacles such as pedestrians, cyclists, cross-traffic at intersections and vehicles approaching from the side in various driving situations, using that data to support collision avoidance steering and prevent potential accidents. 

Lane Keeping Assist 2 helps the vehicle stay in the center of car lanes, while Hands On Detection uses grip sensors to accurately detect when the driver is holding the steering wheel. The latter feature comes in handy when driver assistance systems are activated, as it precisely determines whether the driver is holding the steering wheel, thus issuing warnings when necessary. 
 

Powerful Performance, Relaxing Drive 

The G80 offers two powertrain options to meet different performance preferences. While the 2.5-turbo gasoline option boasts a maximum output of 204 horsepower, the 3.5-turbo gasoline option delivers 380 horsepower, ensuring an engaging driving experience on the road. 

A noticeable upgrade in the latest G80’s ride and handling is the implementation of frequency-responsive structures in the front and rear shock absorbers, which effectively reduce road feedback and residual vibrations. 

Other changes aimed at improving ride comfort include the tuning of the stabilizer bar and link connection bushings, as well as the application of hydro bushings to the crossmembers. A rack damper has also been added to the steering gearbox, with gear ratios having been adjusted to enhance handling.

To effectively block unwanted noise from infiltrating the cabin, a strip-cowl top cover has been installed on the driver’s side, and the sealing of the B-pillar garnish has been diligently improved. The use of sound-absorbing tires further helps to reduce tire resonance noise. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

SEOUL, Sept. 5, 2024 — Genesis today announced the start of sales in Korea for the newly designed Electrified G80, marking the first model update in three years. 

It’s the first time the Electrified G80 has been redesigned since its initial debut in July 2021. 

The latest model, which was unveiled at this year’s Beijing Auto Show on April 25 and at the Busan International Mobility Show on June 27, comes with an elongated body and numerous design and technology updates, setting a new standard for the luxury electric sedan. 

Exterior: Athletic Elegance in its Finest Form 

The newly designed Electrified G80 boasts design upgrades down to the most minute details, capturing the essence of Genesis’ design philosophy, “Athletic Elegance.” 

The front fascia features the brand’s iconic G-Matrix Crest Grille with a new gradient pattern along with enlarged air intakes and Two-Line Micro Lens Array (MLA) headlamps. 

Located on the upper right-hand corner of the bumper, the charging port blends more seamlessly with the Crest Grille, with the cover now opening and closing with a simple touch of a button. Its upgraded inner cover and lighting exude a more sophisticated feel, while a heating function inside the port ensures convenient charging under any weather conditions. 

On the side, the new Electrified G80 impresses with its extended wheelbase of 3,140 millimeters, which is 130 millimeters longer than the previous version. The addition of exclusive 19-inch wheels enhances the model’s luxurious appeal and improves aerodynamic performance. 

The rear of the vehicle has been refined to showcase a cleaner bumper design, with new chrome accents running across the side of the vehicle and bumper, completing a sleeker image. 

The model comes in 10 different exterior color options, including the exclusive “Matira Blue” and new “Geneva Silver.” 

Interior: Relaxing Ambience With High-Tech Features 

The redesigned interior of the new Electrified G80 combines a sense of luxury with high-tech sophistication in the spacious setting, thanks chiefly to the elongated wheelbase. 

With the model being 130 millimeters longer than its previous version, backseat passengers can now enjoy 995 millimeters of legroom, up by 83 millimeters than before, as well as 950 millimeters of headroom, an improvement by 20 millimeters. 

The 27-inch OLED display, which combines the cluster and infotainment systems while extending to the center fascia, allows the driver to split the screen into two or three sections. This enables them to simultaneously use the navigation map while accessing their favorite online streaming services, all in one screen. 

The touch-based heating, ventilation and air conditioning (HVAC) system thoughtfully offers drivers ease of control, while the redesigned crystal-shaped Shift By Wire (SBW) and Central Control Panel (CCP) ensure a more comfortable grip than before. 

Complete with real aluminum speaker covers, the premium 17-speaker Bang & Olufsen sound system takes the auxiliary experience to the next level with cutting-edge Dolby Atmos technology. 

Other interior features that enhance the overall soothing atmosphere of the new Electrified G80 include the ambient mood lamps — which locations and brightness have been readjusted — a redesigned steering wheel and backseat quilted door trims. 

Four interior color combinations are offered in the new model: “Obsidian Black Mono-tone,” “Ecru Camel Mono-tone,” “Prussian Blue Mono-tone” and “Ash Gray/Glacier White Two-tone." 

Luxury Meets Technology in the 2nd Row 

The redesigned Electrified G80 is the first electric vehicle (EV) model within the Genesis lineup to be equipped with the Chauffeur Mode, which allows for smooth acceleration and rear-seat passenger comfort through the optimization of torque and suspension settings. The Chauffeur Braking Mode specifically aims for the adjustment to the hydraulic braking control system for smoother braking. 

With a tap on the screen, backseat passengers can easily adjust their seats in at least 14 different directions and to a maximum recline angle of 40 degrees. The wing-out head rests and the Comfort Setting function are especially beneficial during long road trips, providing added relaxation. 

Second-row passengers can also conveniently open and close their doors with a push of the EasyClose button, while enjoying privacy and shade by utilizing the electric door curtains. By using Connected-car Rear Cockpit (ccRC), they can stay entertained and pass time during their journey. 

Enhanced Driving Pleasure With Extended Range 

The redesigned Electrified G80 incorporates a range of technological improvements that extend its driving range. 

Now equipped with a 94.5-kilowatt per hour fourth-generation battery, the model can travel 475 kilometers on a single charge (based on Korean EV certification standards). 

Upgraded front and rear suspension bushings have been applied to reduce road vibrations and maintain driving stability. 

The Road-Preview Electronic Control Suspension (Preview ECS) feature improves driving stability by preemptively controlling the vehicle’s behavior based on information from the navigation system and other sources. The Electrically Assisted Dynamic Torque Vectoring (eDTVC) function distributes torque to each wheel during cornering, enabling stable and precise handling in turns. 

The model’s Rear Wheel Steering (RWS) system allows drivers to steer the rear wheels in conjunction with the front axle, which facilitates smoother maneuvering in tight spaces or U-turning. 

Electric Vehicle Active Sound Design (e-ASD) adds two unique sounds to the EV, making the journey more exhilarating. For further interior tranquility, the cabin is equipped with thicker quarter and rear glass panels, while additional insulators are placed around the second row. 

“Horizon,” one of the two new engine sounds in the redesigned Electrified G80, was created with the concept of viewing the Earth’s horizon from outer space — providing a mixture of serene sounds of the cosmos and a majestic sense of acceleration depending on the driving conditions. “Heritage: Black” expresses Genesis’ luxurious driving inspired by the harmonic structure of the six-cylinder engine. 

The e-ASD sound system can be adjusted by 20 different volume levels. When changed to Sport Mode, sound volumes are automatically raised. 

The blade-integrated Smart Washer Injection (SMI) minimizes visibility obstructions and peripheral contamination caused by washer fluid spraying, while also reducing operating noise. 

Other convenience and safety features for the redesigned Electrified G80 includes the Fingerprint Authentication System, used when entering the vehicle; heated console armrests for the front-row seats; Integrated Memory System in the passenger seat; 3-Zone+ Climate Control with independent rear-seat airflow control; Digital Key 2; and Hands On Detection steering wheel. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

Research engineers from the Namyang R&D Center gathered with local media last June, a month after the new model was launched in Korea, to introduce the enhancements. In this second of a two-part series, the Genesis Newsroom shares key highlights from the event, focusing on noise, vibration and harshness (NVH).

Taehwan Kim, Senior Research Engineer at the Genesis NVH Test Team, stressed during the session that several changes were implemented to ensure noise-free, relaxing commutes in the redesigned GV70.

“The 21-inch wheels of the redesigned GV70 are equipped with sound-absorbing wheels that have been built with a hollow structure based on the Helmholtz principle, which effectively reduces tire resonance,” said Kim. “Dynamic dampers have also been added to the tailgate to suppress the booming noise during driving.”

ANC-R
 

To minimize road noise, Kim mentioned Active Noise Control-Road (ANC-R) as a key technology in the newly designed GV70. ANC-R detects road noise entering the interior through accelerometers and microphones, then generates anti-phase sound waves through an algorithmic calculation in the controller, outputting them via speakers to cancel out the noise. The vehicle thus effectively suppresses low-frequency road noise below 500 hertz, improving serenity.

With the reduction of wind noise being another critical factor for ensuring a relaxing ride, double-laminated acoustic glass that features a noise-absorbing film in between two glass layers has been utilized in the new GV70. Filling the gaps between the vehicle body and door panels are triple-layered weatherstrips that further minimize noise intrusion.

High-Frequency Noise Reduction

On high-frequency noise reduction, the center tunnel pad area on the floor has been expanded to incorporate a dual sound-absorbing structure in the carpet section, while the bulkhead structure blocking engine noise has been further strengthened. Soundproof materials were extensively added around the rear door openings to improve noise insulation from the body and undercarriage.

Minimizing Vibrations

To mitigate vibrations felt through the hands while driving, a new steering wheel with increased weight and rigidity has been applied. The dynamic damper attached to the steering wheel has been increased by over 50 percent, resulting in improved absorption of vibrations transmitted from the road.

The 8-speed automatic transmission has also been structurally enhanced to reduce vibrations that occur during driving and gear shifts. The newly added Centrifugal Pendulum Absorber (CPA) in the transmission counters torsional vibrations caused by engine rotation, ultimately delivering a smoother ride.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

Research engineers from the Namyang R&D Center gathered with local media last June, a month after the new model was launched in Korea, to introduce the host of enhancements. In a two-part series, the Genesis Newsroom shares key highlights from the event, starting with improvements on ride and handling.

Hydro Bushings 

The newly designed GV70 boasts new hydro bushings that effectively reduce road vibrations, resulting in a significantly smoother and more peaceful driving experience. Unlike conventional bushings that rely solely on the elasticity of rubber to absorb shocks, hydro bushings in the redesigned GV70 utilize the flow of fluid through an orifice (an opening or hole) within the cylindrical components. 

“The latest GV70 comes with hydro bushings on the front tension arm and rear crossmember,” Jinhyeock Yoon, Senior Research Engineer at the Genesis R&H Test Team, explained during the session. As a result of these bushings, Yoon continued, vibrations experienced during rough road driving are reduced by about 40 percent for passengers in the rear seats, with residual vibrations felt after passing speed bumps are also significantly lessened. 

Preview-ESC 

Other features in the redesigned GV70 that contribute to a stabler driving experience are a variable gear ratio steering system as well as refined springs and stabilizer bars constituting the suspension system. The suspension’s front and rear spring stiffness have been re-adjusted to reduce pitch (vertical movement of the vehicle) during driving, while the center of bounce has been moved 15 percent further back for a more natural movement of the vehicle body. 

When driving across speed bumps or potholes, the model’s Preview Electronically-Controlled Suspension (Preview-ECS) system particularly comes in handy, noted Hyungjin Kim, Senior Research Engineer at the Vehicle Motion Control Development Team. The advanced feature utilizes data from a front camera and navigation map to predict oncoming road conditions, using the information to adjust the suspension system and ensure optimal ride comfort. 

HBC 

When Highway Driving Assist (HDA) is engaged on highways, the redesigned GV70 benefits from the newly implemented Highway Body Motion Control (HBC) technology. The innovative feature effectively minimizes the jolts caused by sudden acceleration or braking, enhancing the stability of the vehicle’s body movement. With HBC in action, the GV70 is well-equipped to handle unexpected changes in speed from vehicles ahead, ensuring a smoother and safer driving experience on highways. 

“When the HDA-equipped GV70 suddenly brakes to maintain distance from the cutting-in vehicle, Preview-ECS kicks in and controls the damping force on the front and rear wheels, reducing vertical movement and pitch motion,” Kim explained.

Auto Terrain Mode

Unlike its predecessor, which featured a Terrain Mode that allowed drivers to manually select their preferred driving mode, the redesigned GV70 comes with an Auto Terrain Mode, which incorporates artificial intelligence in autonomously selecting the most appropriate driving mode based on various factors such as engine revolutions per minute (RPM), longitudinal acceleration and other real-time data. Using the input, the vehicle distinguishes between normal roads, snow, mud and sand, optimizing all-wheel drive, Electronic Stability Control (ESC) and Electronic Limited Slip Differential (e-LSD) accordingly.

Integrated into this Auto Terrain Mode is the Downhill Brake Control (DBC) logic, which utilizes an accelerometer to evaluate the slope of the road while driving. If the system determines that the road surface on a downhill section is muddy, the driving mode is automatically switched to “Mud.” Even if the road surface transitions back to normal, the driving mode is maintained for safety purposes. If the road slope changes by approximately five percent in a flatter direction, the vehicle is switched back to normal driving mode.

“The Auto Terrain Mode has a 99 percent accuracy rate for recognizing road conditions,” said Kyoungsoo We, Senior Research Engineer at the Vehicle Control Technology Development Team. “The new GV70 can also distinguish between cobblestone and gravel roads.”

Crosswind Stability Control 

When crosswinds strike, nothing comes handier than Crosswind Stability Control, said Minje Hyun, Senior Research Engineer at the Vehicle Motion Control Development Team.

Crosswind Stability Control combines the functions of individual wheel braking, controlled by the ESC, and the Electric Power Steering (EPS) system. Gyro sensors, accelerometers and wheel speed sensors detect the vehicle’s movements, assess the need for steering correction and individual wheel braking based on the level of crosswind, and then control the appropriate level of steering and braking based on the driver’s response.

The Crosswind Stability Control function activates when the vehicle’s speed exceeds 70 kilometers per hour and detects lateral forces up to 0.3 times the acceleration due to gravity (0.3g) during straight-line driving. In the event of winds exceeding 10 meters per second, indicating a storm warning, the system automatically adjusts the vehicle’s body to maintain stability. 

“Crosswind Stability Control helps prevent the car from wobbling during sudden crosswinds,” said Hyun. “To further improve this technology, we are exploring the possibility of incorporating features that will alert following vehicles about the presence of crosswinds or integrating the system with Preview-ECS to enhance overall ride comfort.”

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

FOUNTAIN VALLEY, Calif., July 25, 2024 — JD Power today released its 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study, naming the 2024 Genesis GV60 top small premium SUV for the second consecutive year. The model topped the study in six categories: powertrain, driving comfort, interior, driving feel, getting in/out and setting up/starting. 

“At Genesis, we design our products with the customer top of mind,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “The GV60 delivers on this commitment with its sleek silhouette, dynamic high-efficiency motor and a host of advanced technologies. We are pleased our customers continue to recognize the excellent design and performance of the GV60, our first dedicated EV, in the JD Power APEAL Study.” 

The GV60 was introduced in 2022 as Genesis’ first dedicated electric model. With its distinctive athletic exterior and interior inspired by classic Korean architecture, the GV60 embodies the brand’s design ethos of “Athletic Elegance” and the “Beauty of White Space.” Its interior features a spacious layout that incorporates upcycled materials with leading safety and technology features.  The GV60 also features world-first innovative technologies, such as Face Connect and Crystal Sphere, allowing the driver to further connect with the vehicle and personalize their driving experience. 

The JD Power U.S. APEAL Study examines new-vehicle owners’ assessments of their experiences with their new vehicle after 90 days of ownership. The study data provides insight on experiences with design, performance, safety, usability and comfort, among other factors.