Demonstrating the brand’s versatility in design, the reveal included all three concepts, including the X Concept, X Speedium Coupe Concept and the X Convertible Concept.

The opulent showcase, aptly held at Dubai Opera, saw VIPs arriving in chauffeured Genesis cars, followed by an evening filled with awe-striking performances, breath-taking reveals, artistic food and beverages, and insightful words from key people at the helm of the brand. 

Kickstarting the line-up in the brand’s journey was Omar Al-Zubaidi, Head of Genesis Middle East & Africa, followed by a talk session on the trilogy design and brand vision for Genesis led by Graeme Russell, Genesis Chief Brand Officer and Luc Donckerwolke, Group Chief Creative Officer. 

Speaking on the success of the event, Omar Al-Zubaidi said, “We have had immense pride and joy in hosting the world’s first showcase of the Genesis X Concept Trilogy. These experimental models are strong and powerful symbols of the importance of design for the brand. We would like to thank our partners and VIP guests for their continued support of the brand and are looking forward to many more successful milestones for Genesis throughout the region.” 

The X Concept Trilogy is a representation of Genesis’ capabilities to design and develop cars without being bound by typology. The “X” is symbolic of a “hidden hero” and also stands for explorations of various design potentials of the brand. 

“The X concept cars are beaming the Brand into the future and demonstrating that the new EV Genesis portfolio will be elegant, thrilling and desirable," said Luc Donckerwolke. 

The first in the series was the Genesis X Concept, which made its debut in Los Angeles in March of 2021. The EV-based Gran Turismo concept car employed Genesis’ Athletic Elegance design language to exemplify the brand’s vision of sustainable luxury. 

The second addition to the series is the Genesis X Speedium Coupe. This concept displayed the brand’s signature design language in an even more progressive way. Inspired by the passion for motorsports, this model focuses on the emotional value of driving in the era of electrification. This concept is also known for the evolution of the Genesis Crest Grille to signify its electric powertrain. 

The X Convertible is the third concept in the trilogy, taking the X Speedium Coupe Concept further up the emotional scale. The X Convertible offers a freedom of expression and a heightened sensory experience thanks to the open roof, which allows a direct connection with the surrounding environment. 

“Our pursuit of electrification revolves around our commitment to exploring new paths. And we aim to pave the way by becoming a zero-emission vehicle brand by 2030, and to pursue carbon-net-zero status by 2035” said Graeme Russell. 

With the importance of the future of the EV era, the subtlety of the powertrain along with new technology will set a new stage for drivers and passengers to interact with their environment in exciting new ways.

Brigadier Dr. Mohammad Al Razooqi, Director of Transport and Rescue at Dubai Police, praised the close cooperation with Juma Al Majid Establishment, one of the UAE's leading automobile companies. He emphasized that Dubai Police has always sought to add the most efficient, flexible, and latest models of vehicles to its fleet to deal with various situations, as well as to enhance the mechanisms of policing work and achieve the goals of Dubai Police of maintaining the security and safety of Dubai. 

Bang Sun Jeong, Vice President, Head of Genesis Middle East and Africa Operation, said, "We are proud to work in harmony with the Dubai Police General Command in order to support its policing work and maintenance of the safety and security of all citizens, residents and visitors in Dubai." 

Suliman ALZaben, Director of Genesis UAE, said, "We take pride in partnering with Dubai Police in various initiatives that aim at spreading awareness among all segments of society on traffic safety." He added, "We hope that the high-tech Genesis GV80 contributes to facilitate Dubai Police's operations and provide various services to the public." 

The GV80 is the first SUV powered by a standard turbocharged four-cylinder or a twin-turbo 3.5-liter V-6 engine; rear-wheel drive will be standard and all-wheel drive will be optional. The brand-new 2021 Genesis GV80 makes a noteworthy splash in the luxury midsize SUV class.

DUBAI, UAE, Nov. 14, 2017 — Genesis has shown its compact G70 sedan for the first time in the Middle East, with a regional unveiling at Dubai International Motor Show. 

The youngest and most dynamic model in the Genesis line-up was launched globally in September, proving once again the impeccable credentials of the world’s newest luxury automotive brand, alongside the larger G80 and G90.

The Genesis G70 is an athletic sedan characterized by its graceful and dynamic exterior styling, elegant and intuitively designed interior, and choice of two different powertrains: turbocharged 3.3-liter gasoline V6 and 2.0-liter turbocharged gasoline I4.

“The arrival of the G70 is a landmark moment for Genesis, taking our name into one of the most fiercely competitive categories within the luxury automotive market,” said Manfred Fitzgerald, Head of Genesis. “We are quickly earning positive recognition in the Middle East, which is a very important region for luxury brands. We promise our customers excellence, and our path to success is to make very sure that every new Genesis model delivers on that promise.”

Designed with a Fine Sense of the Aesthetic

The all-new G70 showcases the future direction of the Genesis brand’s design identity. Athletic elegance is represented in the exterior styling, capturing the essence of the Genesis DNA to bring to reality a superbly crafted sports sedan.

The long hood and short front overhang, elegant roofline and assertive multi-spoke alloy wheels combine to form a sleek, dynamic profile, subtly highlighted by chrome aero trim, hockey stick daylight opening and parabolic sidelines.

From the front and side, the prominent crest-type grille, character lines extending from the hood emblem, and pronounced air intakes, communicate muscular performance. Two distinctive linear LED DRLs on each side of the large crest grille foreshadow the future Genesis signature quad lamps. 

In the rear, the LED rear combination lamps continue the quad lamp theme, while the raised trunk lid and compact bumper designs give the G70 a poised character. The rear lamps, evolved from the G80, have been stretched to convey a dynamic stance.

The G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects simplicity, with an emphasis on genuine functionality instead of gimmickry. A horizontal layout brings a sense of stability, with intuitively laid out switchgear and a comfortable, assertive sport steering wheel.

A Dynamic and Agile Driving Experience

The G70 offers two powertrains in the Middle East region – a 3.3-liter V6 gasoline turbo and 2.0-liter I4 gasoline turbo. The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 PS and maximum torque of 510 Nm, 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.

Variable-ratio steering and electronically controlled suspension provide agile steering response and an optimal ride-and-handling experience.
The G70 2.0 turbo gasoline model is equipped with the Theta-II 2.0-liter turbo GDI engine, with 252 PS and maximum torque of 353 Nm.

Dynamic performance features include:

• Launch Control to maximize power control in acceleration mode
• Rack-mounted, motor-driven power steering (R-MDPS) and multi-link rear suspension for precise handling and comfortable ride
• Dynamic torque vectoring system to improve vehicle cornering control
• Mechanical limited slip differential (M-LSD) for improved handling control, power drift and traction performance.

The seat positions have been adjusted to lower the center of gravity of the car to maximize performance. To augment the driving experience, the Active Sound Design (ASD) system creates an aural character that reflects the engine load and driving mode settings. 

Best-in-Class Safety

Following the lead of the G90 and G80, the G70 offers the most comprehensive levels of safety in its class. Overall body stiffness and rigidity have been dramatically strengthened, while passengers are protected by seven airbags.

An unparalleled suite of advanced driver assist systems is integrated into the ‘Genesis Active Safety Control’ package to offer the highest level of safety and convenience in its class. These include Forward Collision-Avoidance Assist (FCA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW).
The FCA system also automatically activates emergency braking through integrated radar-camera sensors.

Exceptional Comfort and Convenience

The G70 incorporates a diverse range of advanced technologies that deliver ultimate convenience and connectivity. 

Advanced convenience and connectivity features include an 8-inch touch screen display supporting MirrorLink, Apple CarPlay and Android Auto.

For the best audio performance, a 15-speaker Lexicon surround-sound system is available to provide an audiophile-level acoustic experience.

The G70 completes the Genesis brand’s sedan lineup, along with the G90 flagship and mid-luxury G80. Genesis will now start strengthening its lineup with SUVs and alternative powertrains, aiming to have six models in its product portfolio by 2021.

Overseas G70 specifications, including for the Middle East, are planned to be announced in early 2018.