PARIS, July 13, 2026 — Hyundai Motor Group continued its support for global arts and culture by officially sponsoring the second Sumi Jo International Singing Competition. The event, aimed at discovering the next generation of opera stars, took place from July 6–11 at the historic Château de La Ferté-Imbault in the Loire Valley, France.

Founded by world-renowned soprano Sumi Jo in 2024, the competition aims to discover and nurture emerging vocal artists aged 18-32. This year’s edition attracted greater global interest in the classical music world, drawing over 500 aspiring singers from 55 countries.

The Group participated as official sponsor for the second edition, continuing its support from the inaugural competition. As 2026 marks the 140th anniversary of Korea-France diplomatic relations, its sponsorship contributed to nurturing artistic talent and promoting classical music culture while advancing cultural exchange between the two nations.

"We hosted this international competition to discover and support artists with a global vision to make the world a better place through music. I am proud and grateful to join hands with Hyundai Motor Group. We hope this collaborative relationship will continue for many years to come," said Sumi Jo, soprano and founder of the Sumi Jo International Singing Competition.

Who Judged the Competition?

The jury for this year’s edition was composed of leading figures from the classical music world, providing a vital link between the next generation of vocalists and the established music community. Esteemed judges included Sumi Jo; Olivier O. Medinger, jury president and owner of Château de La Ferté-Imbault; Jonathan Friend, artistic advisor to the Houston Grand Opera; Paolo Gavazzeni, casting manager for La Scala; Alain Lanceron, honorary chairman of Warner Classics and Erato; Melanie Allmendinger, artistic administrator at the Royal Opera House; and tenor Marcelo Álvarez.

How Did the Group Create Premium Brand Engagement?

To provide a premium brand experience, the Group offered on-site programs that connected Genesis with the global arts and culture community.

• Vehicle Exhibition: The Group established a dedicated exhibition space at Château de La Ferté-Imbault, showcasing Genesis Electrified GV70 and Electrified G80 models. This allowed prominent international arts and culture figures attending galas and related events to experience the Genesis brand firsthand.
  

• VIP Transportation: Genesis G90 served as the official vehicle for judges and key participants, with a dedicated chauffeur service ensuring convenience and seamless logistics throughout the competition.
  

• Customer Engagement: Hyundai Motor France, Kia France and Genesis Motor Europe invited key local customers in France to attend the event, connecting with them through the unique medium of cultural arts.

“It is particularly meaningful to continue our sponsorship of this competition in France during the significant 140th anniversary of Korea-France diplomatic relations. We will continue our sincere commitment to supporting arts and culture, contributing to the expansion of the arts and fostering cultural exchange while strengthening communication with our customers,” said Charles Fuster, Brand director of Genesis France.

How Is Genesis Expanding in Europe?

Genesis recently announced its plan to expand into Austria, Denmark, Portugal and Poland by 2027, bringing its total European footprint to 11 markets. The premium automotive brand aims to have more than 50 locations operational across Europe by 2027.

Present in France since February 2026, Genesis has opened its first two dedicated retail locations in Paris and Lille. The brand also relies on a network of 20 authorized repairers across the country to provide convenient after-sales support. In France, the Genesis electric lineup is available from €519 per month with no initial deposit for the GV60.

In France, every Genesis vehicle benefits from the Genesis Prestige program, which includes a five-year manufacturer's warranty, five years of 24/7 roadside assistance across Europe and five years of scheduled maintenance with unlimited mileage. In the event of vehicle immobilization, Genesis also provides dedicated mobility solutions and personalized customer support to deliver a premium ownership experience.

Genesis also continues to strengthen its motorsport ambitions through Genesis Magma Racing, with European operations based at Circuit Paul Ricard in Le Castellet, southern France. In June, the team reached a major milestone by successfully completing the 24 Hours of Le Mans on its Hypercar debut, making Genesis the first South Korean automotive brand to both start and finish the legendary endurance race.

FRANKFURT, Germany, March 23, 2026 — Genesis announced its official launch in the Netherlands, marking another important milestone in the European expansion of the brand. The occasion was celebrated during a dedicated launch event held at the Bernardus Golf Club, where Genesis presented the brand and introduced the model range to the Dutch market.

Peter Kronschnabl, Managing Director of Genesis Europe, said: “2026 marks a pivotal year for Genesis as we continue to accelerate our growth across Europe. With the brand launching in four major markets, Italy, France, Spain and the Netherlands, we are expanding our presence and bringing the Genesis experience to a wider audience.”

“The launch in the Netherlands represents another important milestone for the brand in Europe. We are confident that by working together with strong dealer partners such as Zeeuw & Zeeuw and Broekhuis, we will build a solid business and drive a continued success of Genesis in the Dutch market.”

An Electrifying Lineup

Genesis enters the Dutch market with an all-electric lineup consisting of three models: the Genesis GV60, starting from 49,900 euros; the Electrified GV70, starting from 65,400 euros; and the flagship Electrified G80, starting from 74,200 euros.

The Genesis range combines this attractive pricing with a high level of standard equipment and customer features, high-performance EV charging and extensive personalization options. Together, these elements underline the brand’s distinctive approach to a modern luxury mobility as a refined and performance-oriented brand defined by its distinctive design philosophy, “Athletic Elegance,” advanced technologies and a seamless ownership experience.

A Strong Foundation with Leading Dealer Partners

Genesis has appointed two leading automotive groups as its first official dealer partners in the Netherlands: Zeeuw & Zeeuw and Broekhuis.

This collaboration establishes a strong foundation for the brand’s presence in the Dutch market, supporting the distinctive Genesis ownership experience with a focus on expertise, quality and nationwide coverage.

Peter Lammers, Head of Genesis Netherlands, said: “We are proud to introduce Genesis to the Netherlands, bringing with us our distinctive Korean perspective and design-driven philosophy. Dutch customers share our appreciation for refinement, innovation and thoughtful craftsmanship. As we establish a long-term presence in this market, we look forward to setting a new benchmark in meaningful hospitality and customer experience.”

The Netherlands launch represents another step in Genesis’ continued growth following its 2015 global debut and is the brand’s sixth European market, joining the U.K., Germany, Switzerland, France and Italy. Today, more than 1.5 million Genesis cars are on the road worldwide.

FRANKFURT, Germany, Feb. 12, 2026 — Today, Genesis, the premium automotive brand from South Korea, announces its entry into the French market. Since launching in Europe in 2021, Genesis now operates in Germany, the U.K., Switzerland and, most recently, Italy. Inspired by the Korean hospitality philosophy of “Son-nim,” meaning honored guest, Genesis is committed to delivering an exceptional customer experience and will continue its European growth with launches into the Netherlands and Spain later this year. 

Available from launch, Genesis will offer a lineup of three all-electric models: the GV60, the multi-award-winning luxury compact SUV and the brand’s first dedicated all-electric model; the Electrified GV70, its flagship SUV that balances elegance with dynamic performance; and the Electrified G80, a luxury saloon that embodies refinement and sophistication, the most comprehensively equipped Genesis model in Europe. 

Peter Kronschnabl, Managing Director of Genesis Motor Europe, commented: “Genesis is an exciting brand built on strong foundations, and we have made a long-term commitment to growing our presence in Europe. We are delighted to introduce Genesis to France, a market that represents refinement, innovation and elegance. Our award-winning all-electric lineup reflects our distinctly Korean mindset and design-led values and has been carefully tailored to the needs of European customers. We are proud of the relationships we have built with our customers and look forward to introducing our models to the French market.” 

Charles Fuster, Director of Genesis France and Italy, added: “The arrival of Genesis in France is the perfect opportunity to introduce customers to a new concept of premium experience. From the product itself, showcasing the pinnacle of Korean quality, to the service and care we provide throughout the ownership experience, Genesis offers something truly unique. For the French, who value design and style, Genesis provides endless topics of conversation — a product range distinguished by character, a blend of luxury and everyday usability, meticulous attention to detail and innovations that truly enhance the user experience.” 

In France, the first two retail locations will open this spring, one in Paris and one in Lille. Further expansion is planned this year, with a comprehensive service network spanning the country by the end of 2028. 

France will play a key role in Genesis Magma Racing’s debut season in the 2026 FIA World Endurance Championship (WEC) with the GMR-001 Hypercar competing in the full season, including the iconic 24 Hours of Le Mans. Based in Le Castellet, the Genesis Magma Racing team will showcase Genesis’ performance capabilities in the LMDh category, reflecting the brand’s dedication to innovation, precision and reliability. Many of the technological breakthroughs developed for the GMR-001 Hypercar will also form the foundation for the wider Genesis lineup.

FRANKFURT, Germany, Jan. 26, 2026 — Genesis Motor Europe has announced its debut in the Italian market. Since launching in Europe in 2021 in Germany, the U.K. and Switzerland, the brand has now arrived in Italy, with further expansions into France, Spain and the Netherlands to follow soon.

The brand’s lineup of three all-electric models will be available from launch: Genesis GV60, the multi-award-winning luxury compact SUV and the brand’s first dedicated all-electric model; Electrified GV70, its flagship SUV which blends dynamic performance with effortless convenience and luxury; and Electrified G80, a luxury saloon with class-leading refinement and extended wheelbase and the most comprehensively equipped Genesis model in Europe.

Peter Kronschnabl, Managing Director of Genesis Motor Europe, commented: “Genesis is an exciting brand with strong foundations, and we have a long-term commitment to growing our presence in Europe. We are delighted to be launching the brand in Italy today, a market that represents tradition, design excellence and high customer expectations from premium brands.

“Representing our distinct Korean spirit and design-driven performance values, our award-winning all-electric models are tailored in terms of driving dynamics and specifications specifically for European customers. We also pride ourselves on developing strong customer relationships, and we look forward to introducing our models to Italian customers very soon.”

Genesis is focused on a strategically curated retail business model, prioritizing brand presence in key locations to maximize customer reach while delivering a premium customer experience. The first two retail locations in Italy will open this spring, one in Rome and one in Padua. Further expansion is planned this year, as well as a comprehensive service network.

Italy will be part of Genesis Magma Racing's debut season in the 2026 FIA World Endurance Championship (WEC) with the GMR-001 hypercar. Taking place in Imola on April 17-19, the brand's racing team will usher in a new era of high performance for Genesis, competing in the LMDh category. The technological innovations developed for this debut will generate valuable expertise, benefiting the entire Genesis lineup.

LONDON, Nov. 28, 2025 — Genesis has taken home the enviable title of “Premium Car of the Year” for the recently updated Electrified GV70 following the Scottish Car of the Year Awards 2025. 

In 2022, the GV70 range - including Electrified GV70 - was awarded “Best Large SUV,” marking the second award win bestowed by the Association of Scottish Motoring Writers for the model. Following the Electrified GV70’s refresh in 2025, the enhancements have earned the model the top spot in the Premium category against tough competition from luxury competitors. 

“It is a true testament to the Electrified GV70 that it has now received two awards at the prestigious Scottish Car of the Year Awards,” said Ben Sargeant, Director of Genesis UK and Customer Strategy, who accepted the award on behalf of the brand. 

“At Genesis we strive to continuously elevate our products and support our customers through our ‘Son-nim’ customer-centric approach. This can be seen in the thoughtful updates in the newest Electrified GV70 model, bringing a sense of exclusivity to the SUV segment. Thank you to the Association of Scottish Motoring Writers for the award; it is an honor to receive the recognition particularly given the brand’s strong ties and investment in Scotland.” 

Category winners are voted for by members of the Association of Scottish Motoring Writers, who praised the Electrified GV70 for its performance, refinement and superior interior. Ally Ballingall, President of the Association of Scottish Motoring Writers, remarked: “The Genesis Electrified GV70 secured the Premium award for its masterful mix of luxury, refinement and electric performance. Judges admired its serene cabin, exceptional build quality and effortless, near-silent power delivery. In particular its superb interior with its premium feel elevated it above established rivals. With distinctive design and a truly impressive driving experience, it proved an outstanding winner.” 

Mid-cycle updates to the Electrified GV70 saw the model gain a bigger battery of 84 kWh, increasing range yet maintaining Genesis’ quick charging speeds of 10 to 80 percent in just 19 minutes. Building upon the existing level of luxury in the cabin, recent updates included a new panoramic 27-inch OLED display, premium soft touch materials and new aluminum interior accents, combining with “Milky Way” patterned mood lighting to create an elegant and sophisticated feel. 

The refresh introduced selectable Virtual Gear Shift technology, which simulates the behavior of a conventional gearbox and offers a deeper level of control and engagement, whilst retaining “Boost Mode,” allowing drivers to unlock the full 490 PS of power when required.

SEOUL, Nov. 19, 2025 — True luxury isn’t just about sophisticated design and cutting-edge technology; it’s about safety. More than a luxury vehicle, Genesis is a sanctuary where advanced safety features and exceptional craftsmanship come together to create an elevated driving experience.

Several of the marque’s models have been independently recognized for their safety features, passing the most strenuous safety testing with flying colors. Most recently, six Genesis models were recognized for their excellent safety performance by the Insurance Institute for Highway Safety (IIHS). 

Independently Recognized

The IIHS awarded the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025) and 2025 GV80 models the 2025 TOP SAFETY PICK+ (TSP+) rating. IIHS also awarded the 2025 Genesis G90 the 2025 TOP SAFETY PICK (TSP) rating. IIHS awards only apply to U.S. models.

But what is the IIHS and what do these ratings mean? The IIHS is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.

Based on a vehicle’s performance in crashworthiness tests (small overlap front, moderate overlap front: updated test, and side: updated test) as well as crash avoidance and mitigation tests (headlights and front crash prevention: pedestrian), the IIHS assigns a rating for each test.

To qualify for 2025 IIHS TOP SAFETY PICK, a vehicle must earn good ratings in the small overlap front and updated side tests and an acceptable rating in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

To qualify for 2025 IIHS TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front, updated moderate overlap front and updated side tests. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights. 

Earning the 2025 IIHS TSP and TSP+ awards positively promotes Genesis’ reputation as a manufacturer of safe vehicles in the U.S. market. This is because American consumers trust the IIHS’s scientific and systematic safety evaluation methods. 

Raising Safety Standards

Earning these ratings is becoming increasingly challenging, as the IIHS’s evaluation standards have become more stringent over the past few years. In 2023, IIHS increased the weight and speed it uses in the side impact test. The same year, a nighttime vehicle-to-pedestrian front crash prevention evaluation was added. In 2025, IIHS updated the criteria to earn the 2025 IIHS TOP SAFETY PICK awards, including the requirement of better protection for second-row occupants.

Genesis welcomed the new, tougher criteria and stepped up to the plate. A total of six Genesis models earned the coveted 2025 IIHS TSP and TSP+ ratings under the more stringent IIHS regulations in 2025 — the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025), 2025 GV80, and 2025 Genesis G90. IIHS awards only apply to U.S. models.

However, over in Europe, Genesis has also won top honors from the European New Car Assessment Programme (NCAP). The Genesis G70, GV70, G80 and GV80 won “5-star” NCAP ratings in 2021, and the Genesis GV60 received a 5-star rating from NCAP in 2022.

Beyond Just Crash Testing

Genesis vehicles do well in independent safety evaluations because they are a part of a rigorous and comprehensive Group-level culture of safety technology development and testing. Before Hyundai Motor Group even releases a new model or submits it for outside testing, it tests it in-house at its R&D Center in Namyang, a 40,000-square-meter facility specifically designed and built in 2005 for thorough safety testing.

Within the Center, the Group spends about 4,000 hours and $7 million to run approximately 100 crash tests involving 27 different types of crash test dummies to make sure each new car model has the highest possible level of crash safety. The crash tests are only a small part of the safety testing process; most of the time is taken up in analyzing the crash results to extract meaningful insights. This data, combined with real-world accident reports from national highway and safety organizations worldwide, is used to develop and refine safety features, including innovations like the world’s first composite crash airbag developed by the automaker in 2019.

The result of all this testing is a comprehensive suite of preventative technologies that work together to reduce the likelihood of accidents. Here are some of the most notable safety technologies that can be found in Genesis vehicles:

Forward Collision-Avoidance Assist (FCA):  Uses a combination of radar and front-facing cameras to scan the road ahead for vehicles, pedestrians, cyclists and even oncoming traffic at intersections. If a potential collision is detected, the system issues visual and audible warnings to alert the driver. If the driver does not react to the warning sounds, FCA can apply partial or full braking to either mitigate or entirely avoid impact.

Blind-Spot Collision-Avoidance Assist (BCA): Uses radar sensors on the rear corners to monitor adjacent lanes for approaching traffic. If a vehicle is detected, a warning light appears in the side mirror and an alert sounds inside the cabin. If the driver ignores the warning and attempts a lane change anyway, the system can gently steer the vehicle back into its lane or, in some situations, apply selective braking to prevent a collision.

Advanced Airbags: Vehicles made by Genesis include 8-10 different airbags to protect passengers in a variety of potential collisions. Front airbags exist for both the driver and front passenger. Also included on the driver’s side is a driver’s knee airbag to prevent leg injuries in a head-on collision. Side airbags inflate between the driver and the door, and between the passenger and the door, to prevent injuries from side impact collisions. Between the driver and front passenger is also a center side airbag that pops in between the two seats, reducing the chance of first-row occupants hitting each other’s heads or other objects in the event of a side collision. Only 10 car models in the U.S. have this type of safety measure installed. There are also two rollover curtain airbags that deploy from both sides of the roof rails above the front and rear doors that further protect the heads of occupants in the car in the event of side impact collisions. They also deploy if a rollover is detected in models that have rollover sensors.

Note: Availability of models and configurations may vary by market.

CAIRO, Aug. 8, 2025 — Genesis officially made its debut in Egypt, reinforcing its global growth strategy with the introduction of its electric vehicle (EV) lineup to the local market. The launch marks the brand’s ongoing expansion into Africa and signals a bold new chapter across the Middle East and Africa.

To celebrate the arrival, Genesis hosted a high-profile brand launch event on Aug. 7 set against the serene backdrop of the crystalline shores of KIKI’S Sage in Hacienda Sidi Heneish on the North Coast. Genesis unveiled three key models: the GV60, the Electrified GV70 and the Electrified G80. Each vehicle reflects Genesis’ signature “Athletic Elegance” design philosophy, defined by bold design, cutting-edge technology and a customer experience inspired by the Korean philosophy of “Son-nim,” or honored guest.

“Launching in Egypt is a pivotal moment for Genesis,” commented Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa. “It demonstrates our commitment to markets where luxury and electrification are growing in tandem, and we’re proud to enter the country with a full EV lineup that represents the future of mobility. This launch marks a key strategic region for our continued growth.”

The launch is delivered in partnership with Egypt’s official distributor GB Auto and includes the opening of a flagship 895-square-meter showroom in District 5, New Cairo. While the state-of-the-art space supports the customer journey with personalized services and cutting-edge design, the emphasis is firmly on Genesis’ brand promise, blending bold aesthetics, advanced technology and elevated service.

“It’s a privilege to welcome Genesis to Egypt,” added Ibrahim Naguib, Chief Operating Officer of Passenger Cars at GB Auto. “The brand’s blend of design excellence, performance and customer-focused service is unmatched. We look forward to bringing Egyptian customers the level of luxury and attention to detail Genesis is known for.”

Genesis’ customer-first ownership model includes a five-year warranty and service contract, door-to-door maintenance, home vehicle delivery and access to global concierge services.

With Egypt now positioned as a regional launchpad, the brand will continue expanding its footprint across the Middle East and Africa region, with a focus on sustainable mobility, design leadership and next-generation customer engagement.

Exquisite Exterior Details

The exterior of the redesigned Electrified GV70 showcases Genesis' signature “Athletic Elegance” design philosophy with more sophisticated details.

The most noticeable change is none other than the newly designed Crest Grille. Its diamond-shaped G-Matrix pattern gradually diminishes in size toward the bottom, creating a three-dimensional effect that emphasizes the vehicle's futuristic, electric character.

The bolder bumper design further enhances this look, with a wider intake area that adds to the SUV’s powerful stance.

The iconic headlamps, a hallmark of Genesis’ Two Lines design language, now come with Micro Lens Array (MLA) technology, improving light output while accentuating the elegance of the front fascia.   

From the side, the redesigned Electrified GV70 boasts new 20-inch wheels finished in matte dark gray. The new wheels showcase a sporty five-spoke design optimized for aerodynamics and include resonators applied to the rim area where the wheels and tires connect, effectively reducing road noise.

The 19-inch wheels also come in matte dark gray, completing the rugged yet sophisticated look.

The rear design has been refined with a focus on clarity and visibility. The turn signals, which used to be on the bumper, have been integrated into the rear combination lamps, improving their visibility to following vehicles. The high-mounted stop lamp on the rear spoiler has been streamlined, overall resulting in a cleaner appearance.

Interior Oasis of Calm and Technology

Slipping inside the redesigned Electrified GV70, passengers are greeted by an interior that embodies the brand’s minimalist "Beauty of White Space" principle. The cabin is designed to be both technologically advanced and luxuriously comfortable, creating a serene and inviting atmosphere.

The most striking feature is the new 27-inch integrated wide display, which seamlessly combines the instrument cluster and the infotainment system into a single, panoramic screen. The steering wheel has been redesigned with a new emblem and refined stitching details, adding a touch of elegance to the driver's experience.

The central air vents have been lowered to the former climate control interface, while the climate controls have been integrated with the center console and transitioned to a touch control method, resulting in a more modern design.

Elevating the interior ambiance is the new “Milky Way Pattern Mood Lighting.” Inspired by the Milky Way, this unique feature creates a mesmerizing effect with delicate pinpricks of light reminiscent of stars. Complementing the mood light is the mood lamp, which extends from the upper door trim to the center fascia, enveloping the cabin in a soothing and sophisticated glow.

The lighting elements beautifully enhance the new interior color option, “Icy Blue/Glacier White Two-Tone,” which, along with the Nappa leather and PET suede materials, accentuates the luxurious feel of the distinctive driving experience.

Performance Upgrade

On the road, the redesigned Electrified GV70 delivers impressive performance. A key upgrade is the new 84 kilowatt-hour fourth-generation battery technology with increased capacity, achieved not by increasing the number of battery cells but by improving the energy density per cell from 618 watt-hours per liter to 670. This higher energy density allows for an extended driving range compared to the previous model.

With a powerful performance of up to 360 kilowatts (approximately 490 metric horsepower) in Boost Mode, the driving range on a single charge reaches 423 kilometers with 19-inch wheels, an improvement from the predecessor’s 400 kilometers with the same-sized wheels.

Equipped with dual motors at the front and rear, the redesigned model pulls off a maximum output of 320 kilowatts (about 435 metric horsepower) and a peak torque of 600 newton-meters (approximately 61.2 kilogram-force meters). With Boost Mode, these figures rise to a maximum output of 360 kilowatts (about 490 metric horsepower) and a peak torque of 700 newton-meters (about 71.4 kilogram-force meters).

The latest EV model also boasts excellent fast-charging performance. Using a 350-kilowatt ultra-fast charger, the battery can go up from 10 percent to 80 percent in just 19 minutes.

What’s more, the improved Battery Conditioning Mode maintains the battery at an optimal temperature for fast charging, backing performance in hot weather.

Next-Level Comfort

A key improvement in the comfortable ride of the latest Electrified GV70 lies in the rear suspension bushings. The hydro bushings at the front of the rear crossmember, along with the optimized rear power electric (PE) mount bushings, effectively reduce vibrations, while the optimized steering gear ratio enhances handling agility.

The Preview Electronically Controlled Suspension, which contributed significantly to the previous model’s comfortable ride, has been further refined with the addition of Highway Body motion Control (HBC) technology, activated when the Highway Driving Assist feature is engaged. Together, these systems minimize body roll during sudden acceleration and braking.

Fun and Convenient

Maximizing the joy of driving, a feature called Virtual Gear Shift (VGS) has been introduced to replicate the shifting sensation of internal combustion engine (ICE) vehicles through drive motor control. The Active Sound Design has also been newly tuned, and a dedicated animation appears in the cluster when Boost Mode is activated, strengthening driver immersion.

A new EV power control technology allows passengers to conveniently access utility mode by pressing the start button once without pressing the brake pedal. While driving is not possible in this mode, users can still use features like vehicle-to-load.

The charging port, which used to require manual operation, is now electronic and can be controlled from inside the vehicle. Lighting and heating elements have been incorporated as well, making it easy to charge at nights or in cold weather.

Whether in need of a stylish and comfortable daily driver or a capable and versatile weekend vehicle, the Electrified GV70 is sure to impress.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

FOUNTAIN VALLEY, Calif., Feb. 6, 2025 — Cars.com has named the 2025 Genesis Electrified GV70 its Best Luxury Car of 2025. This marks the second consecutive year the Electrified GV70 has received top honors from Cars.com, contributing to the brand’s impressive total of four wins in the luxury auto category over the past six years. 

Selected by the Cars.com editorial staff, the Best Luxury Car of 2025 award recognizes the model that best represents ultimate luxury in its class, as well as provides exceptional usability and drivability. 

“The Electrified GV70, which is assembled in the U.S., represents an athletic yet elegant option in our SUV lineup,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “This back-to-back recognition from Cars.com is a testament to our relentless commitment to building vehicles that enhance every aspect of the driving experience. We are honored to receive this accolade and look forward to introducing the new Electrified GV70 later this year.” 

“The 2025 Genesis Electrified GV70 perfectly marries luxury and electrification, offering an elegant design, premium materials and exhilarating performance,” said Mike Hanley, senior road test editor at Cars.com. “Its powerful electric drivetrain and rapid fast-charging capabilities enhance its appeal, while the luxurious interior coddles occupants. By delivering an exceptional blend of style, sophistication and value, the Electrified GV70 earns its place as Cars.com’s Best Luxury Car of 2025.”

Launched in the U.S. in early 2023, the Electrified GV70 is Genesis’s best-selling electric SUV. It is the third electric model in the Genesis lineup and the first Genesis vehicle to be assembled in the United States, at the company’s manufacturing facility in Montgomery, Alabama. 

The 2025 Genesis Electrified GV70 is now available at select retailers in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Georgia, Hawaii, Illinois, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin. 

The newly enhanced 2026 Electrified GV70 will be available at retailers later this year. It will boast a range of additional features that deliver an elevated driving experience. The new Electrified GV70 will provide customers with greater flexibility by coming exclusively with a North American Charging Standard (NACS) charge port and Combined Charging System (CCS) adapter to enable more seamless charging, as well as a larger 84-kilowatt-hour high-capacity battery that offers more range. 

FOUNTAIN VALLEY, Calif., Jan. 31, 2025 — Car and Driver recognized seven Genesis models in its 2025 Editors’ Choice Awards. The Genesis G70, the G80, the Electrified G80, the G90, the GV70, the Electrified GV70 and the GV80 were named as winners in their respective categories after editors carefully tested, evaluated and scrutinized nearly 500 vehicles on the market today. 

“At Genesis, we are fully committed to delivering vehicles with timeless designs, advanced technologies and an exceptional driving experience,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Our product lineup is rapidly evolving to meet consumer needs and having multiple Genesis models included in the Car and Driver Editors’ Choice Awards for the third consecutive year is a testament to this.” 

Each vehicle recognized by Car and Driver has been deemed the best at fulfilling its mission while also offering great value and a rewarding driving experience. The criteria used to determine the vehicles selected for the Editors’ Choice list include the results of Car and Driver’s rigorous testing, editors’ subjective evaluations of each vehicle’s performance, how well a vehicle fulfills its intended mission, and the ranking each vehicle earns within its market segment versus its competitors. 

The following is the full list of Genesis vehicles recognized in the 2025 Car and Driver Editor’s Choice Awards:

• The Genesis G70 – Entry-Luxury Car 
• The Genesis G80 – Mid-Size Luxury Car 
• The Genesis Electrified G80 – Luxury Electric Car 
• The Genesis G90 – Full-Size Luxury Car 
• The Genesis GV70 – Compact Luxury SUV 
• The Genesis Electrified GV70 – Luxury Electric SUV 
• The Genesis GV80 – Mid-Size Luxury SUV 

FOUNTAIN VALLEY, Calif., Dec. 3, 2024 — The Genesis GV70 family, including the Electrified GV70, has been recognized in Car and Driver's annual 10Best list for 2025. This marks the third consecutive year that the GV70 has earned a Car and Driver 10Best award. 

“The GV70 is the most popular vehicle in the Genesis lineup,” said Claudia Márquez, Chief Operating Officer of Genesis Motor North America. “This continued recognition by Car and Driver’s 10Best list is a testament to the strength of the GV70’s elevated driving experience paired with advanced technologies and safety features.” 

Newly redesigned for the 2026 model year, the GV70 and the Electrified GV70 embody the brand’s “Athletic Elegance” design philosophy, featuring a dual-weave mesh radiator grille and iconic Two-Line headlamps. Drivers can enjoy a range of enhanced convenience features, such as available Bang & Olufsen premium audio, Digital Key 2, plus a large 27-inch OLED multimedia display with integrated instrument cluster. 

The 2026 Electrified GV70 is equipped with a larger 84-kilowatt high-capacity battery that will offer more range, providing customers with greater flexibility. It comes exclusively with a North American Charging Standard (NACS) charge port, and a Combined Charging System (CCS) adapter, enabling seamless access to a nationwide network of more than 36,000 NACS and CCS direct current (DC) fast chargers. This will more than double the size of the DC fast-charging network available to Genesis electric vehicle (EV) customers. 

Car and Driver 10Best is a list produced annually by Car and Driver, nominating what it considers the 10 best cars of the year. Car and Driver also produces the 10Best Trucks list, highlighting what it considers the 10 best vehicles from the combined truck and SUV category. 

SEOUL, Dec. 2, 2024 — Genesis today unveiled the newly designed Electrified GV70, boasting elevated luxury and meticulous attention to detail. 
 

It’s the first time the Electrified GV70 has undergone a redesign since the initial model began Korean sales in March 2022. The electric vehicle (EV) model was originally launched as the third EV in the Genesis lineup, following the introductions of the Electrified G80 and the GV60. 
 

The latest Electrified GV70 incorporates more intricate details than its predecessor, taking the brand’s design philosophy of “Athletic Elegance” to new heights. 
 

Exquisite Exterior Design Details 
 

On the front fascia, the Electrified GV70 showcases a new form of Crest Grille with a gradient G-Matrix pattern, accentuated by a bumper design that exudes a wide and sophisticated appeal. The refined intake grille pattern epitomizes the elegant sensibility unique to electric SUVs. The Two-Line headlamps, a hallmark of Genesis, incorporate Micro Lens Array (MLA) technology, improving lighting performance with exquisite design elements. 
 

The side profile presents new 20-inch wheels in a sleek matte dark gray shade, while the color of the existing 19-inch wheels has been altered to create a robust yet sophisticated feel. 
 

On the back, the turn signals have been relocated from the bumpers to the rear combination lamps, enhancing visibility for vehicles behind. The turn signals now adhere to the front Two Lines concept, with the lower part of the bumper also featuring Two-Line chrome garnish for an enhanced aesthetic. 
 

The shape of the high-mounted stop lamp (HMSL) located on the rear spoiler has been streamlined, and a module integrating a digital center mirror (DCM) and a built-in camera has been applied to the lower part of the HMSL, creating a cleaner image. 
 

Added to the exterior color options is the new “Ceres Blue” in gloss or matte. 
 

Interior Comfort and Refinement 
 

The interior of the redesigned Electrified GV70 fully embraces Genesis’ distinctive design principle of the “Beauty of White Space,” seamlessly incorporating state-of-the-art technology to boost the luxury experience. 
 

The 27-inch OLED display offers a user-friendly single horizontal layout that integrates the cluster and infotainment system, while the touch-based heating and air-cooling system emphasizes advanced functionality. 
 

The mood lamp, extending from the upper part of the door trim to the center fascia, contributes to the overall luxurious mood, complemented by the new monotone steering wheel adorned with meticulously crafted stitching. 
 

The newly applied EV-exclusive door garnish and mood light, together called “Milky Way Pattern Mood Lighting,” maximizes the elegant ambience. With real aluminum speaker covers, the premium Bang & Olufsen sound system takes the auxiliary experience to the next level. 
 

The model comes in three interior color options, including the newly introduced EV-exclusive Icy Blue/Glacier White Two-Tone. 
 

Korean sales for the redesigned Electrified GV70 will start in the first quarter of 2025. 
 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

Hyundai Motor Group (the Group) hopes to tackle this universal inconvenience with its latest technology called Metal-Coated Heated Glass, which is designed to self-heat using a 48-volt power system, melting frost within minutes. It also resists solar radiation without compromising visibility, making it an effective solution for both harsh winters and scorching summers.

Tests on both the Genesis Electrified GV70 and the GV60 have shown promising results.

Metal-Coated Heated Glass

Defrosting windshields in sub-zero temperatures can be a challenging task. Relying solely on heating, ventilation and air conditioning (HVAC) systems is barely enough, mainly because the low thermal conductivity of air hampers the quick circulation of warm air throughout the cabin. 

In today’s era of autonomous driving, this issue becomes even more critical, as sensors attached to the windshield play a vital role in collecting essential data for self-driving systems. Any residual frost or moisture on the windshield can impede sensors’ ability to gather crucial information on the road, impacting the reliability and performance of autonomous vehicles.

This is where the Group’s Metal-Coated Heated Glass comes in.

The technology features an inherent glass-heating capability, offering superior defrosting performance. In other words, this special type of glass raises the temperature of the glass itself, allowing for the complete removal of frost. 

48-Volt Power System

The key to achieving exceptional defrosting performance with Metal-Coated Heated Glass lies in the adoption of a world-first 48-volt power system, which quickly transmits heat from the electrically powered metal coating to the glass.

The coating applied inside the glass, which consists of nearly 20 layers of metal components including silver, enables the glass to heat up when current passes through the windshield. 

“The 48-volt power system is optimized for electric vehicles (EVs) and plug-in hybrids, which utilize high-voltage battery power,” says Giheon Jeong, Senior Research Engineer at the Group’s exterior engineering design team for mid- and large-sized vehicles, who developed the technology. “It applies higher voltage than the Group’s conventional 13.5-volt power system.”

With a 48-volt power system, Metal-Coated Heated Glass can reach up to 75 degrees Celsius from room temperature. While it’s technically possible to achieve even higher temperatures, the Group has decided to limit the range out of safety precautions, Jeong explains.

Metal-Coated Heated Glass can remove frost in as little as 5 minutes at temperatures as low as minus 18 degrees Celsius. In comparison, it takes the 13.5-volt power system more than 15 minutes to remove the frost in the same environment. 

Another notable feature of Metal-Coated Heated Glass is its excellent forward visibility. Conventional heated glass often comes with the drawback of visible tungsten wires, which obstruct the driver’s vision. The Group’s Metal-Coated Heated Glass, on the other hand, features a transparent metal coating, thus providing a clear, undistorted view without any glare or distortion.

The Group has filed for patents for Metal-Coated Heated Glass in Korea and other major foreign markets, with plans underway to incorporate it into future vehicles.

Solar Heat Rejection

Metal-Coated Heated Glass is effective during summer as well.

By reflecting infrared radiation and emitting its own heat, the technology can reject at least 60 percent (according to ISO13837 standards) of the solar heat striking the glass, limiting the rise of cabin temperatures by up to 2 to 3 degrees Celsius.

The technology stands out even when compared to general heat-blocking tinting films.

Most thermal insulation tinting films with the equivalent performance as Metal-Coated Heated Glass have a visible light transmission rate below the standard requirement of 70 percent. As a result, installing such tinting films makes it difficult for drivers to maintain clear vision in adverse weather conditions. In contrast, Metal-Coated Heated Glass not only meets the visible light transmission rate of 70 percent, but also ensures bright and clear visibility. 

Metal-Coated Heated Glass is also free from the issue of communication interference that’s often found in tinting films. The metal components contained in tinting films can disrupt radio waves and infrared communication, occasionally leading to abnormal operations of cellular communication and GPS signals inside the vehicle. 

Metal-Coated Heated Glass, however, leaves areas where heating is unnecessary uncoated, and employs pattern-processing techniques on the metal-coated surface. This effectively allows the glass to maintain the same level of radio wave reception performance as regular glass.

A Step Forward

Looking into the future of mobility design, Metal-Coated Heated Glass could have profound implications.

There’s the potential elimination of air vents on the upper crash pad, used for defrosting and dehumidifying. This could open exciting possibilities for cutting-edge innovations like full head-up displays leveraging the entire windshield, or the integration of big-screen augmented reality navigation systems. 

Going forward, Jeong says he anticipates Metal-Coated Heated Glass to play a particularly important role in EVs. 

“Efficiently managing thermal energy in EVs not only allows for greater utilization of convenience features inside the cabin, but also helps to increase driving range,” he notes. “We are taking a significant step toward the future of mobility.” 

FOUNTAIN VALLEY, Calif., Sept. 16, 2024 — The Insurance Institute for Highway Safety (IIHS) has announced that the 2025 Genesis GV70 and the 2024 Electrified GV70 SUVs earned TOP SAFETY PICK+ (TSP+) designations for vehicles built after April 2024, making Genesis the automotive brand with the most TSP+ ratings as of September 2024. 

The TSP+ award identifies the best vehicle choices for safety within their respective categories. This year’s evaluation upgraded the GV70 and the Electrified GV70 from their prior TOP SAFETY PICK ratings. 

“At Genesis, the safety of our customers always comes first,” said Cole Stutz, Chief Safety Officer of Genesis Motor North America. “The recognition of the GV70 and the Electrified GV70 SUVs as TOP SAFETY PICK + by the IIHS further validates our dedication to providing the safest vehicles on the road.” 

To qualify for 2024 TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front and updated side test and no less than acceptable in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.  

All Genesis models are equipped with a comprehensive suite of exceptional active and passive safety technologies, including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keeping Assist and Blind-Spot Collision Warning. Each vehicle in the Genesis lineup offers standard advanced safety features that help avoid crashes and provide advanced occupant protection when crashes do occur. 
 

The 2025 Genesis GV70 and the 2024 Electrified GV70 are equipped with a robust set of safety and driver assistance technologies, including: 

• Eight standard airbags, including front, side and curtain for both the driver and passenger, a driver knee airbag and a center airbag to protect against injury in the event of an accident. 
• Highway Driving Assist* helps center the vehicle within the driving lane at an appropriate speed, while keeping a safe distance from the car in front. 
• Rear Cross-Traffic Collision Avoidance Assist** provides audible and visual warnings and applies brakes when the vehicle detects a potential collision. 
• Blind-Spot Collision-Avoidance Assist*** helps reduce the chance of potential impact with a vehicle that is detected in the blind spot. 
• High Beam Assist helps keep the driver and others safe by automatically turning on and off the high beams based on the ambient light and illumination from the headlamps of oncoming vehicles. 
• Genesis Connected Services and Connected Care provide always-on connection and allow for peace-of-mind safety features like Automatic Collision Notification, Enhanced Roadside Assistance and SOS Emergency Assistance when the vehicle has access to a cellular network connection. 
   

*Highway Driving Assist (HDA) is for highway use only and can help keep the vehicle centered in its lane while maintaining a safe distance from the vehicle ahead when the lane markings are clearly visible on the road and should not be used in poor weather, heavy or varying traffic, or on winding or slippery roads. HDA 2 will not work under all circumstances and will not prevent loss of control. The driver remains responsible to slow or stop the vehicle to avoid a collision. HDA 2 may not function correctly if one or more of the vehicle sensors are damaged, dirty or covered or if weather conditions (heavy rain, snow or fog) are interfering with the sensor operation. Always drive carefully and use extreme caution when other vehicles are present. See Owner’s Manual for details and limitations. 

**Rear Cross-Traffic Collision-Avoidance Assist (RCCA) is designed to notify drivers of approaching cross-traffic behind their vehicles. When another vehicle is detected while you are backing out of a parking spot, it provides audible and visual display warnings and applies braking if it senses a collision is imminent. RCCA is active when the vehicle is in reverse gear and backing at a speed of less than 6 miles per hour. It only engages during the first activation of reverse gear from park and may not detect all vehicles, depending on the size, angle, distance and speed of the other vehicle. Never rely exclusively on RCCA. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection, range and clarity of the system. See Owner’s Manual for details and limitations. 

***Blind-Spot Collision-Avoidance Assist (BCA) helps the driver by warning of other cars in the blind spot region and can apply braking to help prevent an unsafe lane change. It senses the rear side territory of the vehicle when it is traveling over 20 miles per hour. There are limitations to the function, range, detection and clarity of the system. It will not detect all vehicles or objects in the blind spot. Its operation depends on the size, distance, angle and relative speed difference between your car and other cars. BCA may not operate if sensors are obscured in any way. Do not rely exclusively on BCA. BCA is a supplemental system and the driver must still be attentive and exercise caution when driving. It is important to always signal, look over your shoulder and through your mirrors before changing lanes. It is the driver’s responsibility to be aware of the surroundings and ensure it is clear before changing lanes or directions. See Owner’s Manual for details and limitations. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for further information. 

With over 15 years of dedicated research, Hyundai Motor Group (the Group) has made significant advancements in battery management systems, known as BMS. Widely referred to as the vehicle’s “brain,” BMS effectively provides the necessary control information to ensure optimal utilization of batteries, giving EV owners peace of mind.

What is BMS? 

A key role of the Group’s BMS is precise battery system monitoring. By swiftly detecting any abnormalities in the battery’s performance, it assesses the level of risk and performs necessary safety controls within the vehicle. When necessary, it also alerts the car owner of those anomalies, thus preventing any major issues from arising. 

EV battery fires can occur for various reasons, but the majority are due to cell defects or cell shorts caused by impacts. To watch out for any irregularities in this regard, the Group’s BMS constantly monitors the battery during driving and charging, and even periodically during parking. 

Among the variety of factors monitored by the BMS are voltage deviation, insulation resistance, current and voltage fluctuations, as well as temperature and overvoltage. In the Group’s latest released vehicles, the systems are equipped with additional capabilities to detect instantaneous and micro-short circuits, enabling them to identify potential faults that might have occurred several days or weeks prior.

Recognizing the effectiveness of these short circuit detection technologies in spotting potential battery fires, the Group plans to implement them in all newly sold vehicles. For previously sold EVs, the Group intends to develop relevant update tools by the end of the year for gradual application. 

How Does BMS Work? 

When the BMS detects signs of abnormalities, it promptly initiates necessary safety controls and, depending on the severity of the risk, immediately notifies the car owner. This involves communicating the detected signs to a remote support center, which then triggers an automatic text message to be sent to the owner, advising them to bring the vehicle in for inspection.

Going forward, the Group is looking to further improve the BMS so that it automatically alerts local authorities of severe risks. Other efforts include developing an “onboard-cloud integrated safety management system,” which combines advanced diagnostic technology and cloud server-based remote precision diagnostics, utilizing physical and machine learning models. 

3-Step Overcharging Prevention System 

Throughout the history of the Group’s EV vehicles, there hasn’t been a single case of an EV fire caused by overcharging. This can be attributed to the effective monitoring capabilities of the BMS and its seamless coordination with the charging controller. 

The Group’s overcharging prevention technology incorporates a reliable three-step system that guarantees safety: 

Step 1. The BMS and charging controller constantly manage the charging process of high-voltage batteries, ensuring safe charging within the optimal current range. 

Step 2. The BMS monitors the battery’s charging status in real-time. If it discovers any deviations from the normal range, it quickly triggers the charging process to halt. 

Step 3. In the unlikely event that both the vehicle control unit and battery control unit malfunction, a physical safety circuit is triggered, forcibly disconnecting the current pathway.

Cell Balancing Technology 

Another key aspect of the Group’s BMS is its cell balancing technology, which comprehensively manages the battery cells to maintain optimal durability and performance. 

The BMS detects any cases of voltage variation among cells and performs cell balancing control to minimize the voltage difference. It also constantly monitors battery temperature and overall condition to calculate and control the maximum power output that the battery can provide. 

Disclaimer: Features may vary depending on region. Please contact your local Genesis retailer for more information.

FOUNTAIN VALLEY, Calif., Aug. 14, 2024 — The Newsweek Autos Awards recognized three Genesis models as top picks in their respective lifestyle categories, further cementing the brand’s position as a leader in style and innovation. 

The 2024 GV60 was named Top Pick for Tomorrow Seekers, the 2024 Electrified GV70 was named Top Pick for Goal Getters Lifestyle and the 2024 GV80 SUV was named Top Pick for Single, Powerful Women. 

"At Genesis, our commitment is to deliver vehicles that not only meet, but exceed our customers' expectations," said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. "Whether someone is looking for a dynamic and athletic EV, such as the GV60 or the Electrified GV70, or an SUV with a refined interior that perfectly balances comfort and refinement like the one found in the GV80, Genesis has a vehicle tailored to our customer’s preferences and lifestyles. These Newsweek award recognitions are a testament to the dedication and craftsmanship that goes into each of our models." 

The GV60 features a distinctive athletic exterior and interior inspired by classic Korean architecture, embodying the brand’s design ethos of “Athletic Elegance” and the “Beauty of White Space.” It features leading safety and technology features, including Face Connect, Fingerprint Authentication System, Crystal Sphere and Genesis Digital Key. 

The Electrified GV70 sets an unprecedented standard in electrification with intelligent ultra-fast charging, instantly responsive motors, and a suite of available safety and advanced driver assistance systems. The 2024 Electrified GV70 is comprehensively equipped with a 12.3-inch digital instrument cluster, navigation system with a 14.5-inch HD screen, 20-inch alloy wheels, panoramic sunroof, leather seating and heated and ventilated seats. 

The GV80 continues the model’s legacy of delivering a robust and athletic SUV persona paired with an elevated in-car experience. New features for the 2025 model year include a 27-inch OLED integrated instrument cluster and navigation touchscreen, Over-the-Air (OTA) software updates for map and multimedia software and vehicle modules, Fingerprint Authentication System, USB Type-C ports, front four-piston fixed monoblock brake calipers, and Two-Line headlamps with Micro Lens Array (MLA) technology. 

The Newsweek Autos Awards acknowledge vehicles that stand out for their innovation, design and ability to meet the needs of different customer segments. 

The full list of Genesis vehicles recognized by Newsweek Autos Awards 2024: 

• 2024 Genesis GV60: Top Pick for Tomorrow Seekers 
• 2024 Genesis Electrified GV70: Top Pick for Goal Getters Lifestyle 
• 2024 Genesis GV80: Top Pick for Single, Powerful Women

NORTH BERWICK, Scotland, July 14, 2024 — After four days of world-class golf at the Renaissance Club in North Berwick, Scotland, Robert MacIntyre claimed victory at the 2024 Genesis Scottish Open (July 11-14). With a score of 18-under, the Scotsman was one shot ahead of his nearest challenger, Adam Scott, to take home the $1.58 million USD purse and an Electrified GV70.

 
A dramatic final day ended with MacIntyre sinking a birdie putt from 22-feet on the final hole to win by a single shot and claim his third DP World Tour title, his second on the PGA TOUR, and his first Rolex Series title. By going one better than his runner up finish in 2023, he becomes only the second Scot to win the Scottish Open, after Colin Montgomerie in 1999. 

This year’s edition marks the third time Genesis has sponsored the Genesis Scottish Open as the title sponsor, demonstrating the brand’s robust commitment to golf globally. The Genesis Scottish Open, co-sanctioned by the DP World Tour and PGA TOUR, is one of Europe’s most prestigious golf tournaments and is part of the coveted Rolex Series. The prize purse for this year’s event amounted to $9 million USD, with a top-class field featuring six of the top 10 players in the Official World Golf Rankings. 

Korean player Sungjae Im recorded a joint 4th-place finish with a score of 14-under par, four shots behind the champion. As the tournament winner, MacIntyre also took home the Jock MacVicar Association of Golf Writers Memorial Award — presented to the leading Scottish player — ahead of Connor Syme, who finished in joint 15th place on 12-under, and Grant Forrest, who finished joint 39th with a score of 8-under. 

To elevate the fan experience at the tournament, a “6th Hole Stadium Experience” gave spectators an opportunity to be assigned to a group to watch from the tee box, with a chance to win a VIP experience for two to the Genesis Championship in Korea if their assigned player hit an ace. In addition, a wider variety of programs were prepared for fans, reflecting the brand’s unique philosophy on hospitality that places customers at the heart of every brand touchpoint, including “The Academy,” “The Arcade” and an interactive kinetic installation booth for fans to “Electrify Your Drive.” 

A fleet of 163 Genesis vehicles graced the tournament to provide operational support, ensuring attentive care for the players and tournament partners. Visitors to the Genesis Mobile Lounge had an opportunity to sign up for a test drive. 

Genesis also offered sophisticated hospitality with The Players & Caddies Café as a space for relaxation for players and caddies.

NORTH BERWICK, SCOTLAND, July 11, 2024 — The Genesis Scottish Open has commenced today at the Renaissance Club in North Berwick, Scotland. As the title sponsor of the tournament for the third consecutive year, Genesis will be offering its distinctive hospitality experience to all that attend the tournament demonstrating the brand’s commitment to the sport of golf. 

A Showcase of Golfing Excellence 

First held in 1972, the Scottish Open stands as the final event of The Open Qualifying Series for 2024 and is one of the DP World Tour’s prestigious Rolex Series events. 

“We are delighted to see more fans attending our tournament each year to support their favorite players. At Genesis, we take great pride in making sure that the players compete only in the best of conditions, in terms of course environment and hospitality experience,” said Mike Song, Global Head of Genesis. 

156 players will take part in the 2024 Genesis Scottish Open, featuring six of the top 10-ranked golfers in the Official World Golf Rankings. Notable players in the field include the defending champion Rory McIlroy, 2022 winner Xander Schauffele, Ludvig Åberg, Wyndham Clark, Viktor Hovland and Collin Morikawa. 

Three KPGA TOUR players with sponsor exemptions are invited to compete in the tournament. Sanghyun Park earned his place after winning the 2023 Genesis Championship, while Jeongwoo Ham and Junghwan Lee earned their exemption rights by taking first and second place in the Genesis Point System, respectively. Other Korean players include Tom Kim, Sungjae Im, Byeong-hun (Ben) An and Si Woo Kim, among others. 

The winner of this year’s tournament will be awarded an Electrified GV70 and $1.4 million USD from the total prize purse of $9 million USD. 

Genesis is continuing its signature double hole-in-one prize, awarding the first player to ace the 17th hole an Electrified GV70, and a GV60 for his caddie. 

In addition, Genesis is introducing another hole-in-one activation for the 6th hole this year. Dubbed the “6th Hole Stadium Experience,” spectators can get a chance to be assigned to a feature group. Three spectators will be able to watch from the tee box, and each spectator will be assigned to one player from the group that takes on the 6th hole. 

The first player who aces the hole will receive a GV60, and the spectator paired with the winning player will take home a hospitality package for two to visit the 2024 Genesis Championship in Korea, a co-sanctioned tournament by the DP World Tour and KPGA Korean Tour (Oct. 24-27). 

Son-nim Hospitality: Enhanced Fan Experience 

Genesis has prepared a wider variety of programs for fans this year, reflecting the brand’s unique philosophy on hospitality that places customers at the heart of every brand touchpoint. 

At “The Academy,” golf fans of all ages and skill levels can learn how to play golf and gain useful tips from coaches. Meanwhile, “The Arcade” offers a chance to learn about the history of gaming culture through immersive golf gaming experience. “Putt Putt” is a mini golf course inspired by the Renaissance Club course, where guests can experience key landmarks and quirks of the course, such as stone walls, bunkers and the Fidra Lighthouse. 

Guests can also put their swings to the test at the interactive kinetic art installation booth titled “Electrify Your Drive,” which captures photos to produce unique kinetic lighting art on the screen based on the speed and direction of the swings. 

Another highlight of the Fan Zone is “Fringe by the Tee,” a pop-up stage presented by a local non-profit music festival Fringe by the Sea, featuring a dynamic lineup of DJs and bands. At the “Postcards from the Green” booth, fans will have an opportunity to write a postcard to their favorite players, caddies, or loved ones. 

Genesis will provide a total of 163 vehicles this year, including courtesy cars for players and tournament partners, along with 12 cars on display for fans to see throughout the course. 

FRANKFURT, Germany, June 19, 2024 — Genesis has announced that its highly anticipated Genesis Magma program will make its global dynamic debut at this year’s Goodwood Festival of Speed presented by Mastercard, including the global dynamic debut of the GV60 Magma Concept. 

Spectators will also have the chance to experience the global dynamic debut of the G80 EV Magma Concept. Both cars will be taking on the hillclimb twice a day over the weekend and displayed in the First Glance Paddock. For the first time ever, Genesis will also be competing to take part in the Shootout Sunday with the GV60 Magma Concept, showcasing its driving capabilities and turn of speed. 

The Genesis Magma program, announced in New York earlier this year, adds a new dimension to Genesis, marking the brand’s expansion into the realm of high-performance cars. Magma dynamics focus on a refined, effortless and rewarding driving experience, combined with a sharpened athletic design. 

Magma Program on Display 

In addition to the dynamic debuts of the GV60 Magma Concept and G80 EV Magma Concept, other models within the Genesis Magma program will also be displayed at the new Genesis stand. Located directly opposite the First Glance Paddock, these will include the G80 Magma Special and X Gran Berlinetta Concept. On the second floor, guests can have a chance to explore the electric trio of the GV60, Electrified G80 and Electrified GV70, all production vehicles within the existing lineup.

Two Magma Dynamic Debuts 

The GV60 Magma Concept features a redesigned front grille, wider front wings and a new rear bumper, giving it a dynamic stance. These design enhancements are complemented by a wider and lower body and 21-inch wheels, with the overall car’s aerodynamics having been improved to enhance performance. 

The G80 EV Magma Concept, which marks the second electric car model in the Magma program, embodies a heightened sense of athleticism and perfectly encapsulates power, performance and style. Dynamic enhancements are integral updates to the car, with the implementation of an advanced suspension system, high-performance wheels, and large, ventilated front and rear brakes. 

Lawrence Hamilton, Managing Director of Genesis Motor Europe, said, "We can’t wait for the global dynamic debut of the GV60 Magma Concept to take place at the Goodwood Festival of Speed this year, an event renowned for celebrating automotive excellence and innovation. With the festival's rich history and passionate audience, it is a perfect opportunity to demonstrate the capabilities of our newly launched Magma program with dynamic hillclimb runs, highlighting our modern and refined approach to performance.” 

Goodwood Prepares for Magma 

In preparation for the Goodwood Festival of Speed, the Duke of Richmond recently invited friend and racing legend Jacky Ickx, who is also a Genesis Brand Partner, to Goodwood House, embracing Magma’s signature orange color for the occasion and lighting up the House like never before. Watch the film here: https://youtu.be/lSuPeFs8uiM 

But at Genesis, it goes beyond that.

For years, the luxury brand has sponsored numerous golf tournaments, from the PGA TOUR and the KPGA TOUR to the DP World Tour. 

Behind these sponsorships is Genesis’ “audacious commitment” to the sport, and a strong conviction that the two share the same ideals: respect, integrity and excellence. 

“We want to connect with golf fans all around the world and build strong relationships within the golf community, especially through our distinguished care for players, caddies and fans,” says Mike Song, Global Head of Genesis. 

“Our strategy is to create original experiences that are personalized for our customers and partners. This way, we can show our dedication to providing excellent service and making people feel welcome.”

Title Sponsorships 

Genesis is currently title sponsor of the following three events. 

• The Genesis Invitational: Genesis has established itself as a prominent sponsor in the golf scene, notably through its sponsorship of The Genesis Invitational since 2017. Hosted by golf legend Tiger Woods, this prestigious golf tournament on the PGA TOUR takes place in February at the Riviera Country Club in Pacific Palisades. 

This year’s event, which was elevated as one of the eight PGA TOUR Signature Events, attracted some of the world's top golfers with a $20 million prize purse. Hideki Matsuyama finished 17-under 267, earning him the coveted 2024 Genesis Invitational trophy, a Genesis GV80 Coupe and a $4 million winner’s check. Signature Events are highly coveted tournaments featuring a limited field, offering increased prize money and FedEx Cup points.

At the 2022 Genesis Invitational, Genesis Motor America announced the launch of a new corporate social responsibility initiative called Genesis Gives. Since then, it has joined hands with the TGR Foundation, founded by Woods, in supporting thousands of local youth participating in science, technology, engineering and math (STEM) education across the United States. 

• Genesis Scottish Open: In 2022, Genesis became the title sponsor of the Genesis Scottish Open, highlighting its dedication to the global golf community and the rich legacy of golf in Scotland. The sponsorship marked the first co-sanctioned event between the PGA TOUR and the DP World Tour, bringing attention to one of Europe's most significant tournaments. 

The Genesis Scottish Open holds a significant position as one of the top five tournaments on the DP World Tour, known collectively as the Rolex Series. 

Most recently, Rory McIlroy clinched the 2023 title with an impressive 15-under-par that put him one shot ahead of Robert MacIntyre. McIlroy earned $1.62 million and a Genesis Electrified GV70.

Held at the exclusive Renaissance Club just outside Edinburgh in East Lothian, Scotland, the 2024 Genesis Scottish Open is scheduled to run from July 11 to 14, with a $9 million purse. 

• Genesis Championship: The KPGA TOUR event has been hosted by Genesis since 2017, with the brand playing a pivotal role in helping the growth of men’s professional golf in the country. 

Earlier this year, Genesis announced the merging of the Genesis Championship with the DP World Tour’s Korea Championship Presented by Genesis, resulting in the co-sanction of the Genesis Championship by the DP World Tour and the KPGA TOUR. 

Sanghyun Park won last year’s championship, winning a 300 million won ($220,000) cash prize, the Genesis GV80 Coupe and a ticket to compete at the 2024 Genesis Scottish Open.

The 2024 Genesis Championship is scheduled to take place from Oct. 24 to 27 at Jack Nicklaus Golf Club Korea in Incheon. The championship will have a prize fund of $4 million, making it the largest purse for both a KPGA TOUR event and any DP World Tour event held in Korea. 

Vehicle Sponsorships 

Genesis also provides vehicles for golf events, ensuring that players and tournament stakeholders get in and around the course in comfort and luxury. 

• Abu Dhabi HSBC Championship: In 2022, Genesis signed a five-year sponsorship with Abu Dhabi HSBC Championship, agreeing to provide a fleet of cars to transport VIPs and golfers throughout the DP World Tour event held at Yas Links Abu Dhabi in the United Arab Emirates. 

• Presidents Cup: Genesis has also been an official vehicle sponsor of the Presidents Cup since the 2019 Presidents Cup in Melbourne, Australia. In 2021, Genesis signed on to be the official vehicle sponsor of the global tournament, committing to sponsor a fleet of cars for the 2022 event in Charlotte, North Carolina, the upcoming 2024 event in Montreal, Canada, and the 2026 event in Chicago, Illinois. The biennial event is a series of men’s golf matches between a team presenting the United States versus an international team of the rest of the world except Europe. 

‘Son-nim’ Hospitality 

A key element that makes Genesis golf sponsorships stand out is their customer-centric approach on the field — not only toward players, fans and spectators, but also for the caddies. This approach is grounded in Genesis’ hospitality model serving distinguished guests, known in Korean as “Son-nim.” 

Such respect for caddies is highlighted through the tradition of gifting Genesis vehicles to both the player and their caddie when a hole-in-one is made. In the 2023 Genesis Championship held last October, Garam Jeon aced the 17th during the third round, winning the Electrified GV70 for himself and the GV60 for his caddie.

At the Genesis Invitational, players and caddies enjoy complimentary barber services and can access physical therapy equipment at the so-called Players & Caddies Lounge. The same lounge is conveniently set up next to the driving range at the Genesis Scottish Open and the Genesis Championship, where both players and caddies can grab quick snacks and drinks, or drop by for a rest. 

Caddies also receive personalized bibs featuring their names, a token of acknowledgment for their crucial role. 

More Than an Investment 

When approaching golf sponsorships at this level, considerations go beyond immediate sales numbers. Fans can immerse themselves in the Genesis brand by engaging in various activities offered on the sidelines. 

During the most recent Genesis Invitational, guests had the opportunity to test Bang & Olufsen headphones at the 14th Tee, send memorable postcards to their loved ones and watch a live painted mural. Nearby, guests could indulge in complimentary coffee and Korean-inspired snacks, as well as explore the complete Genesis lineup of production vehicles.

“Sponsoring golf events provides an opportunity to showcase our cars to a global audience, allowing potential customers to experience and appreciate the quality, innovation and luxury associated with the Genesis brand,” says Song, the Global Head of Genesis. “By associating our brand with prestigious golf tournaments, we aim to generate preference and consideration among consumers.”

By aligning the brand with a sport that embodies values such as respect, integrity and excellence, Genesis enhances the overall image of the brand and creates a strong identity in the minds of consumers, Song underscored.

Thermal Management System 

Thermal management systems play a crucial role in maintaining the optimal temperature of batteries. 

For lithium-ion batteries, the optimal temperature under normal driving conditions is typically between 20 and 35 degrees Celsius. To maintain this temperature range, EVs, like internal combustion engine (ICE) vehicles, use cooling systems that circulate coolants. 

Most automakers rely on what are called positive temperature coefficient (PTC) heaters to warm EV cabins, a type of electric heater that converts electrical energy into heat. The Group goes a step further and employs “heat pump” technology that utilizes wasted energy, increasing efficiency by over 10 percent at low temperatures compared to conventional systems.

To enhance heat pump technology, the Group is further conducting research on “gas injection” technology, which increases the refrigerant flow rate at ultra-low temperatures, allowing for greater heat recovery and significant improvement in efficiency. 

Battery Energy Density 

To increase the range and efficiency of EVs, the Group is also conducting research to improve the energy density of batteries, chiefly focusing on the following four areas. 

1. Enlarging Battery Cells for Higher Energy Capacity 

One way to increase the driving range per charge is to increase the amount of energy stored within the battery cells, which can be achieved through upscaling the battery cells. While the number of components going into smaller and larger cells remains the same, larger cells tend to have a decreased volume ratio for these components, which results in more space within the battery cell to store energy. 

2. Thick Film for High Current Density 

The Group is also changing the internal design of batteries by incorporating thick film technology. While conventional battery cells involve stacking thin layers of anode and cathode materials, along with aluminum and copper collectors, the use of thick film technology enables an increase in the thickness of positive and negative electrodes. This helps reduce the need for auxiliary materials like separators, consequently increasing energy density and saving resources such as aluminum and copper required for manufacturing the battery.

3. ‘Two-Stage Cathode Press’ for Cell Thinning 

Cathode pressing involves compressing the cathode using a press, which helps to shrink the size of the battery pack while increasing the energy density of the battery. What normally complicates this seemingly simple process is the occurrence of the “spring back” phenomenon — wherein the cathode thickness increases after the pressing process. To tackle this issue, the Group has developed a double-press method, which allows for the creation of battery cells with the desired thickness. 

4. ‘Bat Ear’ Volume Reduction 

Bat ear volume reduction is a technique used for pouch-type battery cells, which consist of a functional layer that enables adhesion. When heat is applied to both sides, the layer forms a pouch. The Group’s research concentrates on folding any protruding parts — or bat ears — during this process, ultimately reducing the overall volume during stacking. This enables a higher energy capacity within the battery cell. 

Battery Materials 

Battery material research is not to be overlooked. The Group is conducting research on various material technologies to enhance energy density in battery cells. 

With cathode materials, efforts are being made to increase the nickel content and improve the lifespan and stability. What began as a 30 percent or lower nickel content in the early development of lithium-ion batteries has now reached up to 80 to 90 percent. However, high nickel content can have some disadvantages in terms of lifespan and thermal stability, which is why the Group is trying to solve this issue by minimizing chemically induced reactions through various element combinations and surface treatments. 

In the case of anode materials, research is primarily conducted in the high-densification of graphite particles, with the Group also working on enhancing energy density through the development of high-capacity silicon technologies. Silicon anode materials are drawing attention as potential replacements for graphite-based anodes due to their unit energy density advantage, which is more than 10 times higher. However, their drawback being natural volume expansion during charge and discharge processes necessitates the development of techniques to control this expansion. The Group, therefore, is studying ways to enhance anode energy density through the appropriate combination of silicon and graphite materials.

Another area of research centers around battery electrolyte volume. While electrolytes do not have a significant impact on cell capacity, reducing their volume can improve cell energy density. 

Other subjects of research include optimizing the usage of electrolytes and exploring the use of high-performance additives to improve the lifespan and output of battery cells. The Group is also working to reduce the thickness of the separator, which would reduce the volume it occupies within the battery cell. 

Ultra-Fast Charging 

To significantly reduce waiting times for EV charging, the Group is studying optimal battery materials and structural designs aimed at minimizing heat generation and lowering resistance, partly by applying new algorithms. 

One example is the so-called battery preconditioning feature, which optimizes the battery temperature even before charging begins. With batteries typically having much lower charging efficiency at lower temperatures, this reduces the initial resistance, ultimately quickening the speed of charging.

Zalatoris hit the 184-yard shot with his 7-iron while on his way to a 2-under finish for the round. As a prize for making the incredible hole-in-one, Zalatoris was handed the keys to a new Genesis GV80 while his caddie, Joel Stock, was awarded an Electrified GV70. 
 

“Anytime you make a hole-in-one it’s special, but when you get to win a car, it’s so much better,” said Zalatoris. “It’s a memento for life for that ace. It’s one that we both get to enjoy too.” 
 

“On behalf of Genesis, we are pleased to congratulate Will Zalatoris on making the first hole-in-one during tournament play at the 2024 Genesis Invitational,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “We are delighted to present Will and his caddie Joel Stock with new Genesis vehicles and wish them the best of luck for the remainder of the tournament.” 
 

The Genesis GV80 that Zalatoris will take home represents Genesis’ design ethos of Athletic Elegance and Beauty of White Space while delivering a refined performance and exceptional comfort. The Electrified GV70 that Stock received is the first Genesis model to be assembled in the United States, offering class-leading safety standard equipment and technologies with bold design. 
 

The Genesis Invitational is one of the most historic and longest-running events on the PGA TOUR and this year marked Genesis’ eighth year as title sponsor. 

TORONTO, Feb. 15, 2024 — The Genesis Electrified G80 and Electrified GV70 have been recognized as the best in their class by the Automobile Journalists Association of Canada (AJAC), which today named the vehicles 2024 Canadian Electric Car of the Year and 2024 Canadian Electric Utility Vehicle of the Year. 

Since the brand’s introduction to the Canadian market in 2016, Genesis’ human-centered approach and uncompromising attention to detail have stood out among judges and consumers alike, making it one of the fastest-growing automotive brands in Canada. 

Reflecting the brand’s commitment to transitioning to a fully electric lineup, the Electrified G80 establishes an unprecedented benchmark for electric luxury sedans through its elegant design, impressive performance and efficiency. 

Introduced for the 2023 model year, the Electrified GV70 is the third fully electric vehicle to join the Genesis lineup, reflecting the brand’s commitment to electrification. Designed to elevate the electric driving experience, the GV70 stands out for its seamless blend of iconic styling and performance paired with cutting-edge technology and innovation in electric mobility. 

“As we embark on new ventures and push boundaries in our pursuit of innovation, we're delighted by the enthusiastic reception our vehicles continue to garner from industry experts," said Eric Marshall, Director of Genesis Motors Canada. "We thank the esteemed AJAC jurors for acknowledging our efforts and dedication to excellence.” 

Semi-finalists of the four Canadian Car of the Year (CCOTY) categories are selected following thorough, real-world evaluation. The 48 voting AJAC members from across Canada test each vehicle they vote on, evaluating a wide range of factors, including performance, technology, design and value. This year’s results were tabulated from over 600 anonymous ballots and verified by the audit and advisory firm KPMG. The results are kept confidential until winners are unveiled on stage at the kick-off of the Canadian International Auto Show in Toronto. 

"Integrating electric vehicles into its lineup just three years ago, Genesis has swiftly positioned it as a luxury leader in electrification with two of its models securing two prestigious accolades,” said Evan Williams, President of AJAC. “This remarkable achievement, as recognized by AJAC, not only showcases Genesis's commitment to luxury and innovation but also underscores its excellence in crafting vehicles that set the gold standard in the EV segment."  

In a separate acknowledgment, the Genesis GV70 and Electrified GV70 were crowned the Best Overall SUV in Canada for 2024 by AutoTrader.ca on February 16. The AutoTrader.ca Awards are highly regarded as one of Canada's most trusted and comprehensive auto awards, as winners are handpicked for setting a benchmark in their respective segments. 

“A great deal of care and attention has gone into the development of the GV70,” said Marshall. “We are both humbled and grateful to the AutoTrader.ca team of voting jurors for recognizing our achievements and presenting us with such significant awards.”

In this process of collaboration, battery manufacturers primarily concentrate on advancing battery technology, while the Group, which directly interacts with consumers, looks at developing battery technology that realizes customer value — batteries that are safe, easy to maintain and can be integrated into vehicles at the most reasonable price range.

Meticulous Coordination

When developing EVs, the Group first sets various performance targets for driving range, efficiency, power performance and charging time. It then determines factors like design, weight and aerodynamic coefficient, and accordingly calculates the required performance for components like electric motors, inverters and battery systems.

Just as the engine needs to be well-matched with the transmission in internal combustion vehicles, EVs also require meticulous coordination of drivetrain components such as electric motors, inverters and battery systems. This is so because each component has a close influence on one another. For instance, the inverter converts the battery’s direct current into alternating current to assist the operation of the electric motor, and the output of the electric motor is influenced by the voltage and current of the battery.

The Group’s battery roadmap, therefore, takes various factors into consideration while seeking to maintain technological leadership through ongoing research and development in all areas.

Investing in Innovation and Collaboration

In January 2022, the Group opened the HMG Battery Development Center, an integration of all the Group’s organizations related to battery development, including design, testing and advanced development. Over the following decade, the Group vowed to invest KRW 9.5 trillion for comprehensive research on cell and system design, hardware and software battery management system (BMS) as well as battery safety enhancement for EVs, hybrids and plug-in hybrids.

The HMG Battery Development Center sets its goal on becoming the “farthest, fastest and safest Smart Battery Solution Provider,” in line with the wider Group’s goal to become a “Smart Mobility Solution Provider.” Various external collaborative efforts are being undertaken in pursuit of this objective.

In partnership with Seoul National University, the Group launched a joint battery research center to conduct research on the advanced development of BMS and next-generation batteries. The Group is also collaborating with start-ups and major battery manufacturers like SK on and LG Energy Solution to foster joint research and secure manufacturing process technology.

As a result of recognizing the importance of a stable material supply for battery development and production, the Group has built a battery cell joint venture factory in Indonesia, allowing for convenient exports to the ASEAN region.

Further plans are in place to pursue supply contracts for lithium and establish a sustainable battery life cycle through waste battery collection and material recycling.

Breaking Barriers

Looking to the future of EV batteries, the Group is cooperating with specialized companies from around the world to advance the development of lithium-ion batteries. Research spans across improvements in stability, increased energy density for extended driving range, expanded output to shorten charging time and a reduction in production costs for wider distribution.

However, increasing the capacity of lithium-ion batteries alone is not enough to lead the future EV market. In this respect, the Group is accelerating the development of core technologies for next-generation batteries, focusing on three main directions.

The first is to increase the energy density of the battery cell, which means developing lithium metal battery technology that replaces graphite with lithium metal as the cathode material, which can theoretically store 10 times more energy than lithium-ion batteries.

The second endeavor centers around price reduction, where cobalt-free batteries can be a good illustration. Cobalt, although vital for durability, increases overall battery costs due to its high price. Lithium iron phosphate (LFP) batteries are a prominent example of cobalt-free batteries. The Group aims to commercialize LFP batteries through joint research around 2025 to secure price competitiveness in the EV market.

The third development concentrates on the advancement of high-safety batteries to address the vulnerability of safety that comes with increased energy density. The development of solid-state batteries and research on thermal runaway prevention technology are expected to greatly change the course of battery technology.

The Group plans to pilot-produce EVs with all-solid-state batteries in 2025, with full-scale mass production to follow around 2030. The development of these next-generation batteries will play a crucial role in shaping the future of mobility, not only in EVs but also in robotics and advanced air mobility (AAM) applications.

INCHEON, Korea, Oct. 15, 2023 — Genesis successfully concluded the 2023 Genesis Championship at Jack Nicklaus Golf Club Korea in Songdo, Incheon.

 
Sanghyun Park defeated Yongjun Bae at the second playoff hole to win this year’s tournament with a total score of 17-under 271, taking home a 300 million won cash prize and a Genesis GV80 Coupe as well as sponsor exemption rights to play in the 2024 Genesis Scottish Open. 

Garam Jeon scored the first hole-in-one at the 17th hole during the third day of the tournament, winning the Electrified GV70 for himself and the GV60 for his caddie. 

The 2023 Genesis Championship was attended by all six winners of previous events, including Sungjae Im, the 2019 tournament champion and recent Hangzhou Games gold and silver medalist. With approximately 16,000 spectators attending over the course of four days, the tournament garnered significant attention from golf enthusiasts in Korea. 

As one of the most highly anticipated events of the year, this year’s Genesis Championship introduced a range of new offerings under the theme of “Road to Excellence”. 

Genesis offered a wider range of tiered hospitality options for spectators this year by introducing the Championship Lounge that was offered to the public for a premium fee, along with the Genesis Suite that provides access exclusive to Genesis vehicle owners. 

At the Gallery Plaza, diverse amenities and activities, including Full Swing simulators and Bang & Olufsen listening booths, as well as a variety of F&B options were available to spectators. 

Moreover, the brand displayed its latest models on site, including the recently redesigned GV80 and GV80 Coupe, GV80 Coupe Concept, and the G70 Shooting Brake. 

Genesis continued its tradition of extending its care not only to golfers but also to the caddies. A separate trophy for the winner’s caddie and the Players & Caddies Lounge illustrated Genesis’ ongoing commitment to supporting the sport through its sponsored events. 

“I could feel Genesis' attention to detail throughout the tournament, and I think that led to a strong performance, ultimately resulting in a win,” said Sanghyun Park. “It was one of the final games of the season that also offers exemption rights for [the Genesis Scottish Open], so I was nervous throughout the game, but I pulled it off.” 

Meanwhile, Jaemin Kim, who caddied for last year’s winner Yeongsu Kim, garnered attention with his participation in this year’s tournament. With Yeongsu Kim’s winnings at the 2022 Genesis Championship and KPGA’s Genesis Point Awards, the pair toured together on the DP World Tour as well as participating in the 2023 Genesis Invitational, setting a commendable example of a bond between and a golfer and a caddie. 

"The Genesis Championship focuses on honoring players and caddies while allowing players to live up to their fullest potential,” said Mike Song, Global Head of the Genesis brand. “Through our sponsorship of major tournaments in Korea and around the world, we will continue to provide golf fans and all stakeholders with original brand experiences and strengthen the brand's global presence.” 

With the end of the 2023 Genesis Championship, Genesis-sponsored golf tournaments for the year have come to a close. Genesis’ audacious commitment to the sport of golf will continue in 2024, kicking off the year as vehicle sponsor of the Abu Dhabi HSBC Championship in January and as title sponsor of the Genesis Invitational in February.

In its EV roadmap, Genesis vowed to make all new models purely electric from 2025, targeting a fully-electric lineup by 2030 and striving for complete carbon neutrality across its entire value chain by 2035. 
 

Below is a recap of some of Genesis’ most noteworthy moments in its EV sustainability journey. 
 

Genesis Lights Up Australia With EV Event

In a display of its dedication to EV innovation, Genesis revealed its first-ever dedicated electric vehicle, the GV60, in a glitzy event at the Museum of Contemporary Art Australia in Sydney last year. The model, which was world premiered in 2021, shared the stage with the Electrified GV70 SUV and Electrified G80 sedan against a giant immersive installation designed by multimedia artist Jesse Woolston. 
 

Woolston’s work engulfed the Genesis display vehicles with a visual interpretation of sculptural patterns and movement in nature, creating vibrantly colored waves crashing onto the screen. 
 

Embracing the theme of art meets electrification, the Sydney event climaxed with a performance by electronic duo Flight Facilities, who hyped up the crowd with their global hits. 
 

Expanding into the Metaverse With Virtual Showroom 
 

In October 2022, Genesis introduced its first virtual showroom called the Genesis Meta Studio through an event held in the metaverse. The showroom, which caters to the Chinese audience and remains available on Baidu’s XiRang app, enables users to experience the brand’s EV lineup — GV60, Electrified GV70 and Electrified G80 — along with other models with a click of a mouse. 
 

Luc Donckerwolke, Genesis’ Chief Creative Officer, appeared as a hologram during the opening ceremony for the Genesis Meta Studio, highlighting the immersive platform.

Sustainability at the Core of Global Operations 
 

In the Middle East, Genesis’ EV lineup was officially unveiled for the first time last May, marking the brand’s debut toward electrification in the region. 
 

In both 2022 and the current year, the GV60 secured the U.S. Insurance Institute for Highway Safety’s highest TSP+ rating, a testament to the brand’s devotion to exceptional driver and passenger safety. 
 

With each milestone, Genesis reaffirms its position as a trailblazing force in the realm of luxury EVs, pushing the boundaries and spearheading the movement toward a sustainable future that demands nothing less than excellence in EV innovation and environmental responsibility.

For Genesis, however, sustainability transcends mere material choice. It signifies a profound mission to rekindle values and enrich the lives of customers in the pursuit of a greener future.  

Each Genesis creation stands as a testament to the brand’s steadfast commitment to the smallest of details, skillfully harmonizing environmental responsibility, aesthetics, functionality and emotional sensitivity in perfect balance. 

Eco-Conscious Elegance in the G90

Genesis’ eco-friendly material strategy is applied to various models including the G90, the brand’s flagship luxury sedan. The vehicle represents a harmonious fusion of modern luxury and sustainability through the abundant use of premium materials that elegantly complete the interior look. 

For instance, among the vehicle’s wood trims are Newspaper Crown Wood and Newspaper Stripe Wood, a combination of recycled newspapers and natural wood. Thin sheets of compressed paper and pulp are stacked layer by layer to form a large block, and then cut sideways to create a pattern and texture resembling natural tree rings. The subtle presence of letters written on the newspapers between the wood layers adds a distinctive touch, enhancing the unique and captivating atmosphere. 

The G90 seats and console armrest come in either Nappa leather or soft semi-aniline leather, which are both bioprocessed and tinted with natural dyes and extracts from from pine trees, linseed oil and rape flower oil. 

Genesis’ commitment to using sustainable materials is also highlighted in the Electrified G80, which features the Forged Wood garnish, created by wood pieces left over from furniture manufacturing processes. 

Advancing Sustainability With EV models

When it comes to showcasing natural and recycled materials with minimal environmental impact, no Genesis vehicle does it better than the EV models. The headlining, pillars and sun visors in the Electrified G80 and Electrified GV70 incorporate fabrics made out of recycled nylon yarn and PET bottles.

 
In the GV60, Genesis’ first dedicated EV model, the console armrest, door armrests, seats and crash pad are made with plant-based leather. The seat covers and door center trims use fabrics made with yarns extracted from recycled PET bottles and fishnets, widely known to be some of the biggest culprits of marine pollution.

 
Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.