SEOUL/RIYADH, October 28, 2025 — Hyundai Motor Group Executive Chair Euisun Chung visited Saudi Arabia, the Middle East's largest economy and a nation undergoing major industrial transformation. Chung met with His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia, to review the Group's local growth strategy and explore future business opportunities. 

During his visit, Executive Chair Chung held discussions with HRH the Crown Prince covering a wide range of topics including the automotive industry and smart cities. This marked the first one-on-one meeting between the two leaders, though they had previously met twice, including during the Crown Prince's 2022 visit to Korea. 

"Hyundai Motor Group deeply understands the meaning and importance of Saudi Vision 2030," said Executive Chair Chung." Based on our competitive business capabilities, we are participating in Saudi Arabia's giga projects and look forward to expanding collaboration in future energy sectors including renewable energy, hydrogen, Small Modular Reactor (SMR), and nuclear energy." 

Strategic Partnership for Vision 2030 

Saudi Arabia is pursuing "Vision 2030," a national development project aimed at diversifying its economy from energy-focused industries toward manufacturing and hydrogen energy. The kingdom is hosting international events including the World Expo and FIFA World Cup, positioning itself as one of the world's most prominent emerging economies. 

As the Middle East's largest automotive market, Saudi Arabia is actively attracting global automakers, including Hyundai Motor Company, with the long-term goal of becoming an automotive hub serving not only the Middle East but also North Africa. 

Executive Chair Chung expressed gratitude for the Saudi government's continued interest and support, outlining Hyundai Motor Group's ongoing collaborative projects and future plans as a partner in realizing Saudi Arabia's vision for mobility and other sectors. 

Regarding the new manufacturing facility, Chung stated, "Hyundai Motor is building a locally tailored factory with specialized equipment to meet Saudi Arabia's industrial demands and customer needs. We will also consider expanding production capacity based on future market conditions." 

New Production Hub Takes Shape 

Prior to meeting HRH the Crown Prince, Executive Chair Chung visited Hyundai Motor Manufacturing Middle East (HMMME) on October 26 at the King Salman Automotive Cluster to review construction progress. Together with José Muñoz, President and CEO of Hyundai Motor Company, Executive Chair Chung engaged in a business update session with Hyundai Motor and Kia local leaders and held in-depth discussions with employees about growth strategies. 

"Establishing a production base in Saudi Arabia represents Hyundai Motor's new opportunity in the Middle East," Chung told employees working in extreme heat. "We must thoroughly prepare in every aspect to deliver mobility that exceeds customer expectations on time, in an environment different from our previous bases—characterized by high temperatures and desert conditions." 

José Muñoz, President and CEO of Hyundai Motor Company said: "Our new Saudi Arabia production facility demonstrates Hyundai's long-term commitment to the Middle East's largest automotive market. This plant plays a strategic role in our global mid-term plan while supporting Vision 2030. We're combining Hyundai's manufacturing excellence with Saudi Arabia's talented workforce to deliver mobility solutions across automotive, smart cities, hydrogen energy, and future mobility." 

HMMME, the first Hyundai Motor production facility in the Middle East, is a cornerstone for establishing Hyundai as a leading brand in Saudi Arabia. The joint venture is 30 percent owned by Hyundai Motor and 70 percent by Saudi Arabia's Public Investment Fund. Construction began in May 2025, with operations targeted to commence in the fourth quarter of 2026. The facility will have an annual production capacity of 50,000 units, manufacturing both electric vehicles and internal combustion engine vehicles. 

The plant combines Hyundai Motor's innovative manufacturing technology with Saudi Arabia's talented workforce and infrastructure, positioning it to play a crucial role in the growth and development of Saudi Arabia's mobility ecosystem. 

Hyundai Motor plans to operate HMMME as a high-quality vehicle production hub by implementing multi-model production facilities to address diverse customer needs, applying simple and robust design structures for easy maintenance, and incorporating cooling and dust-proof measures to handle high temperatures and sand. 

Market Growth and Expansion Plans 

Hyundai Motor and Kia continue to grow in Saudi Arabia, selling 149,604 units through September 2025, an 8.5 percent increase year over year, with plans to reach approximately 210,000 units by year-end, up 5.9 percent from 2024. 

Leveraging enhanced brand appeal and stable supply through the Saudi production base, Hyundai Motor aims to become the leading automotive company in Saudi Arabia through strategies including Saudi-exclusive special editions, an expanded SUV lineup based on customer preferences, and launches of diverse eco-friendly vehicles including EVs, EREVs (extended-range electric vehicles), and HEVs. 

Kia plans to develop the recently launched Tasman pick-up truck as its flagship model while expanding EV and HEV supply. The brand is also focusing on capturing the PBV market in connection with Saudi Arabia's smart city projects. 

Expanding Collaboration Across Multiple Sectors 

Hyundai Motor Group is expanding partnerships with key Saudi institutions and companies across mobility, smart cities, and other sectors. 

In September 2024, Hyundai Motor signed an agreement with NEOM for "introducing eco-friendly future mobility," successfully demonstrating the Universe FCEV (Fuel Cell Electric Vehicle) bus last May on routes connecting NEOM's central business district with the high-altitude Trojena region at 2,080 meters above sea level. The Group plans to continue collaboration as NEOM's key partner in future mobility. 

Last month, Kia launched a PV5 pilot project with Red Sea Global (RSG), one of Saudi Arabia's giga project developers, following up on Hyundai Motor Group's March 2024 MOU with RSG. Kia will provide PV5 passenger models and technical training support, contributing to eco-friendly mobility adoption and ecosystem development while delivering customized mobility solutions optimized for RSG's tourism industry.

Hyundai Motor Group is also partnering with the MISK Foundation, a non-profit organization established by Crown Prince Mohammed bin Salman in 2011, to foster local youth talent and explore smart city collaboration opportunities.

SEOUL, Nov 7, 2024 — Genesis today announced a new partnership with Tate Modern, one of the world’s leading institutes of modern and contemporary art, for the support of “The Genesis Exhibition: Do Ho Suh: Walk the House.”

Genesis Art Initiatives was launched to collaborate with leading institutions and visionaries that shape cultural legacy around the world, with a dedication to celebrating art as an authentic experience to discover the truly meaningful and valuable aspects of life.

As part of its vision, Genesis Art Initiatives expands its program to Europe through a collaboration with Tate Modern for a major survey exhibition of artist Do Ho Suh from May 1 to Oct. 19, 2025, marking his first major solo exhibition in London.

A survey exhibition offers a comprehensive and in-depth examination of a particular artist or movement, featuring a wide range of works and extensive research that spans the artist’s career and artistic evolution. By supporting the expansive survey, Genesis aspires to enable a deeper exploration of the artist’s thought-provoking insight that resonates with the complexities of our time. 

The Genesis Exhibition: Do Ho Suh: Walk the House will present the breadth and depth of Suh’s unique practice over the last three decades, spanning Seoul, New York, and London — the three cities he has called home, and featuring new site-specific works on display for the first time. 

The exhibition’s title Walk the House is drawn from the Korean word “hanok” — a house that could theoretically be disassembled, transported and reassembled at a new site. Reflecting this idea of a transportable home, Suh’s immersive works examine the relationship between architecture, space, the body, and the memories that make us who we are. 

“We are honored to embark on Genesis Art Initiatives in Europe through our expanded partnership with Tate, supporting the highly anticipated exhibition by Do Ho Suh,” said Euisun Chung, Executive Chair of Hyundai Motor Group. “The Genesis Exhibition: Do Ho Suh: Walk the House takes us on an artistic journey, reaffirming timeless values that transcend both spatial and temporal boundaries through the voice of this renowned visionary.” 

“I am extremely grateful to Genesis for their generous support of this exhibition. It builds on our longstanding work with Hyundai Motor, who have been invaluable in championing diverse and risk-taking contemporary art at Tate, supporting curatorial research alongside major commissions,” said Maria Balshaw, Director of Tate. “I'm thrilled to see this commitment continue to grow through Genesis Art Initiatives and Do Ho Suh’s profound reflections on our modern world are the perfect way to begin our new partnership.” 

Last July, Genesis Art Initiatives announced a five-year partnership with The Metropolitan Museum of Art in New York to support The Genesis Facade Commission, an annual contemporary art commission series for the Museum’s Fifth Avenue facade niches. The inaugural exhibition under this partnership, “The Genesis Facade Commission: Lee Bul, Long Tail Halo,” opened this past September and is on view through May 27, 2025. 

Following its partnership with The Met and Tate Modern, the Genesis Art Initiatives will continue expanding its support, aiming to enrich today’s vibrant cultural dialogue around the globe.

ABOUT GENESIS AND GENESIS ART INITIATIVES

Genesis is a global automotive brand that aims to deliver the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. With deep commitment to realizing original experiences, Genesis celebrates art as an avenue to discover the truly meaningful and valuable. Genesis Art Initiatives collaborates with institutions shaping cultural legacy around the world, and visionaries whose profound understanding of our times uncovers enduring values that resonate across generations. The initiatives include The Genesis Facade Commission at The Metropolitan Museum of Art, a global artist commission featuring new art pieces on the niches of The Met’s main entrance facade; and The Genesis Exhibition: Do Ho Suh: Walking the Home at Tate Modern, which will present a major survey of the world-renowned artist. Through these shared endeavors, Genesis aspires to enrich today’s vibrant cultural dialogue by amplifying timeless insights that permeate the world around us and the ever-unfolding landscape of the years to come. Visit www.genesis.com/art.html or follow @genesis_worldwide #GenesisArtInitiatives to learn more about our partnerships and programs.

ABOUT TATE MODERN 

Tate Modern is the world’s most popular museum of modern and contemporary art. It is free to visit and open to all, welcoming millions of people each year. The museum’s collection displays span 100 years of art by renowned artists from around the world, presented alongside a diverse and international programme of exhibitions, commissions and events. Tate Modern is part of a family of four Tate galleries around the UK alongside Tate Britain, Tate Liverpool and Tate St Ives, which together care for a growing national collection of over 65,000 works of art. For more information, visit tate.org.uk.

ABOUT DO HO SUH 

Suh studied Korean Painting at Seoul National University before receiving a B.F.A. in Painting from Rhode Island School of Design in 1994 and an M.F.A. in sculpture from Yale University in 1997. Recent solo exhibitions of his work have been shown at Moody Center for the Arts, Houston (2024); the Scottish National Gallery of Modern Art, Edinburgh (2024); Museum of Contemporary Art Australia, Sydney (2022); Los Angeles County Museum of Art, Los Angeles (2019); V&A, London (2019); Museum Voorlinden, Wassenaar (2018); ARoS, Aarhus (2018); The Brooklyn Museum, Brooklyn (2018); Frist Center for the Visual Arts, Nashville (2018); Towada Art Center, Towada (2018); Smithsonian American Art Museum, Washington D.C. (2018); 21st Century Museum of Contemporary Art, Kanazawa, Japan (2012-2013) and Leeum, Samsung Museum of Art, Seoul, South Korea (2012). Suh has also participated in the Chicago Architecture Biennial (2019); Singapore Biennial (2016); Gwangju Biennale (2012); Liverpool Biennial (2010); International Architecture Exhibition, Venice (2010); International Istanbul Biennial (2003); Biennial of Sydney (2002); and represented Korea at the 49th Venice Biennale (2001).

SEOUL, July 23, 2024 — Genesis announced today the establishment of Genesis Art Initiatives, aimed at celebrating art as an authentic experience to discover the truly meaningful and valuable aspects of life. With a vision to collaborate with leading global institutions that are shaping cultural legacy around the world, Genesis begins the initiative with a five-year partnership with The Metropolitan Museum of Art in New York to support its annual contemporary art commission series for the museum’s Fifth Avenue facade niches. 

Newly named The Genesis Facade Commission, the series invites an artist each year to create new site-specific works of art, inspiring authentic connections between the artist, The Met's audiences, as well as the broader global art communities. Through shared endeavors, Genesis aspires to enrich today’s vibrant cultural dialogue by amplifying timeless insights that permeate the world and the ever-unfolding landscape of the years to come. 

“As a long-time supporter of the arts, we are thrilled to embark on a new journey of Genesis Art Initiatives with The Metropolitan Museum of Art, one of the world’s most highly respected arts institutions,” said Euisun Chung, Executive Chair of the Hyundai Motor Group. “With our aspiration and ambition for this impactful partnership, we hope to become a part of The Met’s inspiring community and to amplify the voices of renowned cultural visionaries.” 

"The Met’s Fifth Avenue facade is a powerfully prominent and accessible platform for the display of art that now regularly features new sculptures by the most innovative artists working today,” said Max Hollein, The Met’s Marina Kellen French Director and Chief Executive Officer. “We are grateful to Genesis for their incredible generosity and support, which ensures the opportunity for visitors and passersby alike to be surprised, delighted and inspired by dynamic commissions for years to come.” 

The inaugural exhibition under this new partnership, "The Genesis Facade Commission: Lee Bul, Long Tail Halo,” will be on view from Sept. 12 to May 27, 2025, marking the first time an artist living and working in Asia has been commissioned for this installation. This highly anticipated exhibition will also be Lee’s first major project in the United States since her solo exhibition at the New Museum in New York in 2002. 

Lee Bul, born in 1964 in Korea, will create four new sculptures that combine figurative and abstract elements for The Met Fifth Avenue’s facade niches. With her practices in arts that span four decades, Lee is known for her sophisticated use of both highly industrial and labor-intensive materials, such as fabric, metal, plastic, silicone, porcelain and glass, incorporating artisanal practices as well as technological advancements into her work. Her sculptures, often evoking bodily forms that are at once classical and futuristic, address the aspirations and disillusions that come with progress. 

This will be the fifth edition of The Met’s facade commission series. The museum's Beaux-Arts Fifth Avenue facade was designed by the architect and founding museum trustee Richard Morris Hunt, and opened to the public in December 1902. Since 2019, the facade has featured works by contemporary artists Wangechi Mutu (2019), Carol Bove (2021), Hew Locke (2022), and most recently Nairy Baghramian (2023). The 2025 Genesis Facade Commission will feature new works by Jeffrey Gibson, born in 1972 in the United States. 

On the horizon, Genesis Art Initiatives is set to expand its global reach through a partnership with Tate Modern for “The Genesis Exhibition: Do Ho Suh,” on view from May 1, 2025 to Oct. 26, 2025. This major survey exhibition will showcase artist Do Ho Suh’s immersive fabric installations, life-size replicas of his past homes, videos and delicate works on paper, asking timely questions about belonging and connection and exploring the intricate relationship between architecture and the body. 

ABOUT GENESIS AND GENESIS ART INITIATIVES

Genesis is a global automotive brand that aims to deliver highest standards of performance, design, safety and innovation while looking towards a more sustainable future. With deep commitment to realizing original experiences, Genesis celebrates art as an avenue to discover the truly meaningful and valuable. Genesis Art Initiatives collaborates with institutions shaping cultural legacy around the world, and visionaries whose profound understanding of our times uncovers enduring values that resonate across generations. Initiatives include The Genesis Facade Commission at The Metropolitan Museum of Art, a global artist commission featuring new art pieces on the niches of The Met’s main entrance facade; and The Genesis Exhibition at Tate Modern, which will present a major survey of a world-renowned artist. Through these shared endeavors, Genesis aspires to enrich today’s vibrant cultural dialogue by amplifying timeless insights that permeate the world around us and the ever-unfolding landscape of the years to come. Visit www.genesis.com/art.html or follow @genesis_worldwide #GenesisArtInitiatives to learn more about our partnerships and programs.

ABOUT THE METROPOLITAN MUSEUM OF ART

The Metropolitan Museum of Art was founded in 1870 by a group of American citizens — businessmen and financiers as well as leading artists and thinkers of the day — who wanted to create a museum to bring art and art education to the American people. Today, The Met displays tens of thousands of objects covering 5,000 years of art from around the world for everyone to experience and enjoy. The museum lives in two iconic sites in New York City — The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online. Since its founding, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the museum’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures.

ABOUT TATE MODERN

Tate Modern is the world’s most popular museum of modern and contemporary art. It is free to visit and open to all, welcoming millions of people each year. The museum’s collection displays span 100 years of art by renowned artists from around the world, presented alongside a diverse and international program of exhibitions, commissions and events. Tate Modern is part of a family of four Tate galleries around the UK alongside Tate Britain, Tate Liverpool and Tate St Ives, which together care for a growing national collection of over 65,000 works of art. For more information, visit tate.org.uk.