At Genesis, there just never seems to be an end to them.

“I’m an auto engineer, and I’m quite a passionate one,” says Harrer, Head of the Vehicle Development Tech Unit at Hyundai Motor Group (the Group). “With my roots in vehicle dynamics and performance, my latest mission to marry Genesis’ premium luxury approach with a performance approach is incredibly exciting.”

The Genesis Newsroom recently sat down with Harrer near his office at the Namyang R&D Center in Hwaseong, Korea, to learn more about the brand’s high-performance Genesis Magma initiative and plans to introduce hybrid electric vehicles (HEVs) and extended-range EVs (EREVs).

How is progress coming along for Genesis Magma?

The first Magma model to go into production will be the GV60 Magma, and our planning for this, to bring this to the market, is really very, very aggressive.

From a technical standpoint, what do you think Magma signifies for the Genesis brand?

The Genesis brand right now stands for premium luxury refinement. It’s optimized. It's a very comfortable experience, perfect for premium luxury. Magma is the performance bridge leading to more powerful engines, a bolder stance, a wider body and a lower ride height. Magma is aimed at the customer who wants more horsepower, higher top speed, and bold and sporty optics in each segment.  

How about Genesis’ entry into the realm of motorsports? What impact do you think it will have on the brand’s overall tech advancements?

Motorsports is the toughest testing environment you can find in the auto world. We’re talking about high speeds, aerodynamics, cooling strategies and durability enough to last 24 hours. The things we learn coming out of these races can create a great opportunity for all of us to further enhance our products.

What innovative technologies are currently being developed for future Genesis models?

We’re working day and night to build Genesis-dedicated technologies. Digital experience is super important for us, and so are next-generation propulsion systems, which will allow us to gain even more power and more fuel efficiency.

Is there anything a bit more specific you can share about the future lineup, for instance, the flagship G90?

We are currently enhancing the G90 with numerous ideas for new technologies, including digital experience and improvement to ride quality. We’re also looking forward to more powertrain variations, which go in tandem with our broader efforts to optimize our whole propulsion lineup encompassing electrified and hybridized solutions. 

So the G90, now based on an internal combustion engine (ICE), could have more variations in terms of powertrain?

Definitely. More variations are coming.

Let’s talk about EVs. How do global trends like the EV chasm influence your R&D strategies?

The EV chasm, with this gap between early adopters and the market, is really about the fact that completely transforming or transferring to EVs is taking longer than expected. It's a hard lesson for the whole automotive industry right now and we must react and innovate. We cannot push so hard and bring only EVs to the market. It was a bold goal from us years ago, but we must adjust and face the reality of differences in our customers — that not every customer is ready to go there.

What we’re doing in the meantime is developing hybrid and other hybrid-similar technologies for our customers before we can really go 100-percent EV, 100-percent zero emissions. We will soon offer a larger variety of new EV cars and updated or new Genesis models, with modern propulsion lineups, like the hybrid I mentioned already, or even alternative technologies like the EREV.

Speaking of hybrids and EREVs, when will the first Genesis production model of each hit sales?

Believe it or not, a couple of days ago we had a test drive of our future lineup with hybrid propulsion. This is going full steam, but now is not the right moment to reveal the exact date when we can really bring it to the market. But I promise you, we are working intensively to bring it sooner rather than later. And this is really advanced technology. It fits perfectly with the brand’s premium luxury approach and is the next step for our electrified propulsion.

How will EREVs improve the overall driving experience?

The beauty of EREVs lies in combining EV driving characteristics — instant high torque and serene cabin space — with a longer range. It’s kind of a modern hybrid: You can use it as an EV on a daily basis, but if you have to take a long trip, say, from San Francisco to Las Vegas, and you don’t want to carefully plan your route around EV charging stations, it provides seamless driving with the ICE generating electricity for you. This freedom is generating a lot of excitement around the world.

But there’s more to EREVs than range. There’s also the ample power for towing capacity — the energy to tow something like a horse trailer — which remains an unsolved issue with EVs.

How is Genesis collaborating with other companies in the area of EV batteries?

We’re a Korean brand, and the advantage I see here is that we have a strong network of Korean partners that thrive globally. They have battery know-how and technology, and we speak the same language and share the same culture, which allows seamless collaboration and innovation. It’s truly an outstanding environment for an OEM [original equipment manufacturer] like Hyundai to have these partners to work together on not only traditional cells but also on performance cells you will see in the future.

A couple of years ago, the Group announced it would develop a next-generation EV platform aimed at providing significant improvement in driving range on a single charge compared to the Group’s current E-GMP platform. Will this platform also be adaptable to HEVs and EREVs?

We are indeed developing an EV-focused platform dedicated to Genesis that’s aimed at improving driving range on a single charge. Furthermore, to overcome the EV chasm and respond to market conditions, we have begun upgrading this platform to make it adaptable to future tech like EREVs.

What strategies are being employed to maximize driving performance in this new EV/EREV platform?

We can’t do much about the weight of the underfloor batteries in EVs. What we can do, however, is modify weight distribution within the vehicles by optimizing the placement of various components and adjusting the balance of systems. For example, different types of tires could be used at the front and rear to enhance the grip level. Another way would be balancing the drivelines. In the future, you will see more drive-oriented, more powerful e-motors with a rear-wheel bias. This would bring balance by pushing the vehicle from the rear.

What’s really important is that we are now working on a new kind of torque vectoring system for future Genesis models, especially Magma, really cutting-edge, which will bring back agility at every speed. The combination of that with smart tire selection will bring dynamic and performance to the car, despite the mass.

It’s been a year since you’ve joined the Group. Compared to your previous roles working at other car companies in Europe, what particular strengths have you noticed so far in the way of working at Genesis?

What fascinates me most about the Group as a whole, not just Genesis, is the vertical integration. We have about 40 partners and affiliates with whom we work closely together in an intricate automotive value chain. It’s quite unique to see a deep understanding of practically everything — from customer requirements to the manufacturing of small components — and I think this is what makes a huge difference and gives us a lot of innovation power.

What excites you most about the future of Genesis?

I’d have to say combining Genesis’ premium luxury approach with a performance approach. We have really great products in the pipeline that will allow us to create a new foundation and open a new chapter. And most importantly, we have passionate colleagues who will help us get there.

SEOUL, March 10, 2025 — As part of a new brand campaign, Genesis has released a short documentary titled “In Pursuit of Northern Lights,” which captures a thrilling journey to photograph the elusive aurora borealis.

The documentary is now live on Genesis’ official global YouTube channel.

The film follows an expedition by Virgil Reglioni, a Norwegian aurora explorer and photographer known as the “Hunter of Light,” as he searches for northern lights in Tromsø, Norway, and the rest of the Arctic in the redesigned GV60.

The GV60 sports an eye-catching new exterior color, “Tromsø Green,” inspired by the night sky above Tromsø, which is famous for its northern lights. The paint creates a dazzling yet mysterious impression through its glittering metallic pigments that reflect the light touching the vehicle’s surface.

At the same time, the GV60’s unique identity and luxurious image is emphasized by the refreshed front bumper with its bold three-dimensional shape and its Two-Line headlamps featuring Genesis’ brilliant and intricate Micro Lens Array (MLA) technology, complimented by its sleek new five-spoke 21-inch wheels.

In addition, the GV60 is equipped with an 84-kilowatt-per-hour fourth-generation battery that maintains a stable energy supply even at low temperatures. With its Smart Regeneration System 3.0, it efficiently recycles energy generated during deceleration and braking, mitigating the performance challenges of electric vehicles in extremely cold environments and demonstrating its reliable driving capabilities.

The premiering of the documentary to commemorate the launch of the redesigned GV60 is symbolic of Genesis’ vision and the brand’s pioneering spirit in pursuing a fully electrified society.

In conjunction with the premiere, Genesis is hosting a special display in Seoul called “GV60 Wonder Studio,” where visitors can get a closeup look of the redesigned GV60. The exhibit opened on March 7 and will last until March 16 at MM Seongsu in Seoul’s Seongdong neighborhood. Visitors can enjoy an immersive experience of the Arctic’s mysterious lights while acquainting themselves with the charming aura of the redesigned GV60.

SEOUL, March 6, 2025 — Sales for the redesigned Genesis GV60 in Korea start today, showcasing more powerful performance and state-of-the-art luxury features.

It’s the first time Genesis’ sole electric model developed on a dedicated electric vehicle (EV) platform has undergone a redesign since it was initially launched in October 2021.

Inspired by the brand’s design philosophy “Athletic Elegance,” the redesigned GV60 comes with an 84-kilowatt-per-hour fourth-generation battery, allowing it to travel up to 481 kilometers on a single charge*.

Its innovative Smart Regeneration System and other newly introduced driving features offer a comfortable yet dynamic driving experience that is unique among luxury EVs. This includes an immersive in-car entertainment system that supports several streaming services on a large display with Dolby Atmos sounds. The driving experience is further enhanced with convenient features like a Hands On Detection (HOD) steering wheel and Walk Away Lock.

Imbued With ‘Athletic Elegance’

The GV60 has been reborn with a more refined exterior design that presents a striking and futuristic image in line with Genesis’ design philosophy Athletic Elegance, while the interior embodies the brand’s “Beauty of White Space” concept complemented by an array of sophisticated tech features.

At the front, the new model sports a refreshed bumper with a three-dimensional shape that exudes a bold impression. The headlamps highlight the brand’s iconic Two Lines design language with stunning and sophisticated Micro Lens Array (MLA) technology that welcomes the driver when they unlock the car.

The vehicle comes with the choice of new, sleek five-spoke rims in 21-inch dark metallic glossy gray or 20-inch light silver wheel options. The standard 19-inch wheels feature a matte dark gray color, which, along with the wheel arch cladding, gives the model a sporty yet elegant appearance.

The rear skid plate now matches the body color, providing a modern and sturdy SUV feel, while emphasizing the GV60’s wide and low stance.

While retaining its acclaimed design elements such as the Crystal Sphere (a rotating orb-shaped gear shift) and other circular details, the interior of the newly designed GV60 has also been refined.

A new feature is a 27-inch connected car Integrated Cockpit (ccIC) infotainment system, which eliminates the bezel between the cluster and the audio-visual and navigation (AVN) screen. There’s also the sporty three-spoke steering wheel, and the center console and crash pad, which are now outfitted in patterned aluminum.

The GV60 is available in 12 exterior colors, including the new “Tromsø Green.” The interior comes with five color options, including three new two-tone combinations: “Prussian Blue/Sky Blue,” “Pine Grove Green/Gold Coast Yellow” and “Galaxy Black/Aqua Green.”

Convenient EV Experience

The GV60 is equipped with a high-energy-density fourth-generation battery, increasing its capacity from the previous 77.4-kilowatt-per-hour to 84-kilowatt-per-hour. The car’s revised bumper profile and added 3D full undercover also enhance its aerodynamic performance, extending the driving range on a single charge from 451 to 481 kilometers*.

Improved battery cooling performance enables the vehicle to maintain a charging time of just 18 minutes when charging from 10 percent to 80 percent battery capacity using 350-kilowatt ultra-fast charging. Battery Conditioning Mode has also been optimized for rapid charging performance even in low winter temperatures.

The GV60 now comes with the new Smart Regeneration System 3.0, making driving more economical and efficient. The system automatically applies the optimal amount of regenerative braking for each driving scenario by considering navigation information such as traffic flow, the driver’s deceleration patterns, speed cameras, speed bumps and roundabouts.

Luxuriously Comfortable and Fun Drive

Genesis has improved the front and rear shock absorber valves applied to the GV60’s Electronically Controlled Suspension (ECS)**, increasing the tuning flexibility of the damping force to enhance vehicle stability and ride comfort.

Additionally, the hydro bushings previously applied only to the front suspension have been added to the rear, minimizing road vibrations, while the steering gear ratio has been optimized to improve steering response.

The driving experience of the GV60 is maximized with a quiet interior and a new Electric Active Sound Design (e-ASD). In addition to the previously applied Active Noise Control-Road (ANC-R), the GV60 features enhanced soundproofing materials in the rear seats and cargo area, as well as improvements to the sealing structure in the front windshield, further increasing interior quietness.

The new e-ASD options "Horizon" and "Heritage: Black" intuitively convey vehicle behavior like torque and speed through vivid sound. In particular, Heritage: Black, which mimics the muted and beautiful harmonic structure of a six-cylinder engine, best expresses Genesis' signature driving feel and emotion.

The GV60 offers a fun driving experience with a range of features that complement its powerful performance.

The GV60 all-wheel drive (AVD) delivers a powerful performance with a combined maximum output of 360 kilowatts (490 metric horsepower) and a maximum torque of 700 Newton-meters (71.4 kilogram-force meters) when Boost Mode is activated. It can accelerate from zero to 100 kilometers per hour in just four seconds (based on an experiment conducted by the Hyundai Motor Group’s Namyang R&D Center) and is equipped with:
 

• Virtual Gear Shift (VGS)*** that provides a shifting feel similar to that of internal combustion engine vehicles through precise motor control.
• Hidden Drift Mode*** enables dynamic driving by inducing more oversteer in corners through power distribution and braking control.
• Electronic Limited Slip Differential (e-LSD)*** enables an optimal amount of torque to be distributed to the wheels when turning around at high speeds, improving performance when cornering and starting off. This offers drivers more stable control on slippery roads and in snowy or rainy weather.

Genesis has standardized the four-piston monoblock brake calipers across all GV60 models, enhancing its high-performance and dynamic image.

Premium User Experience

Genesis has levelled up the onboard infotainment experience with a variety of new high-tech features. The voice recognition system now conveniently responds to the wake-up command, “Hey Genesis.” Passengers will have a wide range of streaming services supported, including Genesis Music, Disney+, Netflix, Bloomberg, Genie Music and Melon.

A Bang & Olufsen high-resolution sound system completes the immersive entertainment experience with 17 individual speakers powered by next-generation Dolby Atmos immersive spatial audio technology.

Genesis has also upgraded the model’s advanced driver assistance system with features such as In-Cabin Camera (ICC), Lane Keeping Assist 2, and a Hands On Detection (HOD) steering wheel to make driving safer.

Along with this, new convenience features have been added such as Built-in Camera 2, Digital Center Mirror, and Walk Away Lock. The efficiency of the GV60’s Face Connect, which allows for vehicle access and customizable functions through facial recognition using a camera installed on the B-pillar, has been improved for more accurate face recognition.

Genesis has significantly expanded the range of over-the-air software updates to the GV60 such as Smart Parking and battery charging, enabling drivers to continuously experience the latest product updates after the vehicle is purchased.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

*Combined AER for the 2WD powertrain variant based on Korean EV certification standards
** Comes as standard with Performance AWD variant. Optional as add-on on Standard AWD variant
*** Based on the Performance AWD model only

What was the key focus for improving NVH in the latest Electrified G80?

Since the Electrified G80 is Genesis’ flagship EV sedan, the key was upgrading soundproofing performance, particularly in the rear seat area. To achieve this, we significantly reinforced the sound-deafening features in the back, like increasing the use of sound-absorbing materials in the C-pillar area. The quarter glass, which is close to passengers’ ears, has become thicker and made soundproof.

What new measures have been taken to reduce overall road noise?

Sound-absorbing tires that reduce resonance have been applied as a standard, and the upper suspension arms have been equipped with dynamic dampers to lessen noise transmitted from the road surface. Quarter insulators have also been placed between the panels of the rear wheel housings to block noise and improve sound insulation. We even applied nearly twice as many foam fillers than its predecessor to block noise from infiltrating the cabin.

How did the longer wheelbase affect the vehicle’s NVH?

The redesigned model is 130 millimeters longer than the previous version. In other words, our top priority was to address the potential issue of noise transmission through the car floor. We started by enhancing the structure of the floor carpet, which plays a crucial role in absorbing sound on the floor panel. The problem with the integrated floor carpet in our previous Electrified G80 was that it had trouble fitting tightly with the floor panel due to interfering components such as wires and air conditioning ducts. Our new split-type carpet, on the other hand, allows for complete adhesion to every part of the floor. We’ve also extended the length of the pads attached to the front seat center tunnel while increasing the use of sound-absorption material around the rear seat floor area to effectively block high-frequency noise.

What about wind noise?

Windows in the redesigned model are now thicker. The rear and quarter glass have increased in thickness from 3.5 millimeters to 5 millimeters, with soundproof glass having been applied. The windshield and front door glass also utilize 5-millimeter soundproof glass, while the rear door glass uses 4-millimeter soundproof glass. We have also reshaped the cowl cover at the point where the hood meets the windshield to optimize aerodynamic performance. This significantly mitigates the intensity of the turbulence generated at the end of the hood, greatly reducing wind noise during high-speed driving. To suppress noise entering through gaps around the glass, the shapes of relevant components have been changed as well, and their rigidity has been reinforced to ensure better sealing between parts.

How did you tackle noise coming from the high-voltage battery and power electric system?

To reduce noise caused by electromagnetic force generated during motor operation, we utilized an optimized motor control technique that balances out the force, consequently lessening motor noise without compromising efficiency and gear ratio. Meanwhile, soundproofing material was attached to the top surface of the battery pack to further reduce high-frequency noise.

Were there any other NVH improvements in the latest Electrified G80?

The upgraded Electrified G80 boasts several new convenience features in the back row, including independently adjustable power reclining seats. With the addition of these seats, we particularly tried to minimize the possible transmission of motor noise from the rear wheels into the cabin. Special attention was given to the reclining zone, where we optimized the choice of materials and enhanced sound absorption performance to effectively reduce noise levels.

With the redesigned Electrified G80 being 130 millimeters longer than its predecessor, Jungwoo Lee, Research Engineer at the Genesis R&H Test Team, explains how he and his colleagues approached a core mission for the brand’s latest EV sedan: enhancing comfort in the back row. 

What was the key focus in improving ride and handling for the redesigned Electrified G80? 

When I first laid eyes on the redesigned model, the extended wheelbase immediately caught my attention. Our focus for this model quickly became recreating the exceptional ride comfort of our flagship Genesis G90, particularly in the back seats. We wanted to make a rear space where people could attend to their personal business and truly relax. To achieve this, we significantly upgraded our suspension system, allowing the vehicle to effectively absorb road vibrations and jolts, resulting in a smooth and comfortable ride under any circumstances. 

The redesigned model is heavier, too, with all the added convenience features and increased high-voltage battery capacity. How did this affect the model’s overall ride and handling? 

The redesigned Electrified G80 weighs 2,365 kilograms, which is 90 kilograms, or 4 percent, heavier than the previous model. From an engineering perspective, this increase in mass results in greater inertia, which means that more control is required to effectively handle the vehicle. In other words, more force, such as engine output and brake force, is needed to initiate and stop the vehicle. In terms of ride comfort, this weight increase leads to a more sensitive response to different road surfaces. As for handling, even subtle changes in steering can easily destabilize the car, requiring the driver to remain vigilant to maintain control. To address these challenges, we implemented a robust suspension setup. 

How exactly was the suspension improved? 

Among significant upgrades, the replacement of the rubber bushing — mounted on the front side of the rear crossmember — with hydro bushing proved to be particularly effective in upgrading the comfort of the rear seats. Suspension bushings have non-linear characteristics, which means that the frequency range of resonance induced by vibrations on the road varies. Resonance leads to increased noise transmitted to the interior. But hydro bushings improve driving vibration and rear-seat comfort by creating a fluid circuit to attenuate external vibrations at a specific peak frequency. Stabilizer bars, which control the vehicle’s roll [lateral movement], were also upgraded with newly applied steel-cut bushings that reduce vertical stiffness to offset road vibrations. 

Other efforts we undertook to improve suspension include installing various bushings in the front and rear suspension systems to minimize road noise, as well as applying rebound springs to the rear shock absorbers to lessen the impact of compression and expansion during vertical movements. 

What can drivers expect from the newly adopted Rear Wheel Steering system?

The Rear Wheel Steering system operates in two main modes: reverse phase, where the front and rear wheels turn in opposite directions; and parallel phase, where the front and rear wheels turn in the same direction. These modes are designed to provide improved handling and maneuverability during low-speed and mid- to high-speed driving, respectively. While the specifications and functionality of the Rear Wheel Steering system in the Electrified G80 are the same as the ones in the G90 and the G80 Sport models, the one in the Electrified G80 has undergone specific tuning to optimize back-seat comfort.

How much of a difference does this Rear Wheel Steering system make? 

The reverse phase mode of the Rear Wheel Steering system allows the rear wheels to turn up to 3.5 degrees in the opposite direction of the front wheels. This reduces the turning radius of the vehicle, providing greater convenience in situations like U-turns, navigating narrow streets, parking and exiting parking spaces. It’s almost like you forget the car is even 5.1 meters long. Without such a Rear Wheel Steering system, the previous Electrified G80 had a minimum turning radius of 5.81 meters. Now, even with a 130-millimeter longer wheelbase, the minimum turning radius of the redesigned model is 0.38 meters shorter than before. This allows for far more precise maneuvering on tight roads. 

And what about the parallel phase mode? 

The parallel phase mode of the Rear Wheel Steering system allows the rear wheels to turn up to 2 degrees in the same direction as the front wheels. This increases driving stability and rear-wheel tracking when making high-speed turns or quick lane changes at speeds of 60 kilometers per hour or above. The threshold for switching between the reverse phase and parallel phase modes also varies depending on the driving mode, adding to the excitement and enjoyment of driving. For example, in Comfort Mode, the mode switches to parallel phase mode once the speed exceeds 60 kilometers per hour. However, in Sport Mode, the mode switches at speeds of 80 kilometers or above, offering a dynamic and exhilarating driving experience when taking corners quickly. 

The redesigned Electrified G80 also comes with the newly applied Chauffeur Mode. 

The new model is fitted with Electronically Controlled Suspension with Road Preview (Preview ECS), which scans the road ahead with a forward-facing camera and navigation map data. Preview ECS preemptively detects ridges and automatically adjusts the suspension’s damping force to minimize abrupt bounces and jolts. Chauffeur Mode utilizes the damping control function of this Preview ECS to minimize the rear-end movement of the vehicle. It effectively controls bounce [vertical movement of the vehicle's center] and bump pitch [forward and backward tilting movement], providing a significantly smoother ride when encountering large shocks. 

The redesigned model has further been refined to enhance the motor torque and friction resistance of the motor-driven power steering system. This modification effectively minimizes the yaw motion [rotational movement around the vehicle's center axis] of the vehicle, especially during turns.

Was the added Chauffeur Mode for the brake system also intended to increase comfort in the back row? 

Brake modes can be independently configured by the driver through the infotainment monitor. Using the Integrated Electronic Brake (IEB), the driver can separately adjust the pedal stroke and brake hydraulic pressure to create a unique braking feel. The redesigned Electrified G80 is equipped with a recalibrated IEB that befits its stature as the brand’s flagship EV sedan. 

The newly added Chauffeur Mode provides a focused braking feel that boosts maneuverability, allowing for even smoother and more comfortable control over the vehicle's movement. While the Chauffeur Mode functions differently as a driving mode compared to the Chauffeur Mode as a brake mode, both ultimately contribute to enhancing rear-seat comfort.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

Three years after its initial launch in 2021, Genesis’ latest electric vehicle (EV) comes with a longer wheelbase than its predecessor, resulting in extra legroom and headroom in the rear seats.

Bohyun Park, Senior Research Engineer at the Genesis Engineering Solutions Team, explains how a steadfast obsession with creating a more comfortable ride led to the upgrades, and what the future holds for the brand’s flagship EV sedan. 
 

One of the biggest changes in the redesigned Electrified G80 seems to be the spacious back row.

Some of our customers who purchased the previous Electrified G80 said they would have liked more space and convenience features in the second row. And that’s probably because the EV model was built on the same platform as its internal combustion engine (ICE) counterpart, the Genesis G80. So when we started planning for the redesigned Electrified G80, our first and foremost priority was to maximize comfort in the rear seats, targeting VIPs. Hence, we stretched the wheelbase by 130 millimeters and added more features such as power reclining seats, Ergo Motion technology , electric door curtains, wireless charging pads and EasyClose [which enables passengers to conveniently open and close their doors with a push of a button on the rear console armrest, door trim or front center console].

Extending the wheelbase: How does that normally work? 

Adding more room in the cabin by simply enlarging the body is easy. What’s not easy is adding more room in the cabin and creating a comfortable, user-friendly space all the while perfecting our brand’s design philosophy, “Athletic Elegance.” Approaching this task, our focus was to optimize the dimensions of the vehicle by extending the length, specifically the wheelbase, by 130 millimeters. The 130-millimeter increase was then split between 70 millimeters toward expanding passenger space and 60 millimeters for seat adjustments.

What do you mean by “optimizing” the dimensions of the vehicle?

Once we decided to create more space in the back, we narrowed it down to three core objectives: more legroom, more headroom, and recreating the Rest Mode seat position originally offered in the Genesis G90. To this end, we moved the hip point [the point where the hips touch the seat] of the rear seats 70 millimeters backward, allowing passengers — even tall people above 180 centimeters — to comfortably stretch their legs. We also incorporated independently adjustable power reclining seats, unprovided in the ICE model. Improved seat designs in the EV model required an additional space of 60 millimeters compared to the previous model.

How about the legroom and headroom? 

For the front row, both the legroom and headroom remain the same as the previous Electrified G80. For the back, they’ve been increased by 82 millimeters and 20 millimeters, respectively. Whereas people often feel cramped in the back of an EV sedan because of the battery packs underneath, the redesigned Electrified G80 eliminates this issue by offering additional legroom and headroom. The car is even now 5 millimeters higher than before, maintaining its athletic and elegant roofline. 
 

The back seats also look a lot more comfortable than before.

The newly implemented power reclining seats allow for personalized seatback and bottom cushion tilt angles, enabling passengers to adjust their positions according to preferences. More specifically, a leg rest function has been added in the rear right VIP seat to provide extra support for the feet. When Rest Mode is activated, the front passenger seat moves forward, while the angles of the seatback, bottom cushion and leg rest in the rear right seat are modified to create an optimized seating position. The extent of modification for this leg rest may vary depending on various factors such as whether a passenger is in the front seat, and its reclining angle.

For those who chose to go without the power reclining seat option at the time of purchase, the fixed rear seats come with extra padding in the cushions and are tilted back by 2 more degrees. 

Developing both ICE and EV models using the same platform doesn’t sound easy. What was particularly challenging?

Unlike SUVs or crossovers, it’s critical for EV sedans to secure sufficient ground clearance to accommodate the high-voltage battery located at the bottom of the car. When using the same upper body for both the ICE and EV models, there are, of course, bound to be differences in interior space. That's why the latest Electrified G80 features a longer body, thus providing ample space for passengers within the cabin. 

What’s the next step for the Electrified G80? 

The most important factor to consider in a flagship EV model like the Electrified G80 is to provide customers with a comfortable, distinct experience. This includes both physical space and the overall emotional experience. As Genesis moves forward with electrification, the brand will continue to design interior spaces that offer elevated comfort and luxury.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 
 

With over 15 years of dedicated research, Hyundai Motor Group (the Group) has made significant advancements in battery management systems, known as BMS. Widely referred to as the vehicle’s “brain,” BMS effectively provides the necessary control information to ensure optimal utilization of batteries, giving EV owners peace of mind.

What is BMS? 

A key role of the Group’s BMS is precise battery system monitoring. By swiftly detecting any abnormalities in the battery’s performance, it assesses the level of risk and performs necessary safety controls within the vehicle. When necessary, it also alerts the car owner of those anomalies, thus preventing any major issues from arising. 

EV battery fires can occur for various reasons, but the majority are due to cell defects or cell shorts caused by impacts. To watch out for any irregularities in this regard, the Group’s BMS constantly monitors the battery during driving and charging, and even periodically during parking. 

Among the variety of factors monitored by the BMS are voltage deviation, insulation resistance, current and voltage fluctuations, as well as temperature and overvoltage. In the Group’s latest released vehicles, the systems are equipped with additional capabilities to detect instantaneous and micro-short circuits, enabling them to identify potential faults that might have occurred several days or weeks prior.

Recognizing the effectiveness of these short circuit detection technologies in spotting potential battery fires, the Group plans to implement them in all newly sold vehicles. For previously sold EVs, the Group intends to develop relevant update tools by the end of the year for gradual application. 

How Does BMS Work? 

When the BMS detects signs of abnormalities, it promptly initiates necessary safety controls and, depending on the severity of the risk, immediately notifies the car owner. This involves communicating the detected signs to a remote support center, which then triggers an automatic text message to be sent to the owner, advising them to bring the vehicle in for inspection.

Going forward, the Group is looking to further improve the BMS so that it automatically alerts local authorities of severe risks. Other efforts include developing an “onboard-cloud integrated safety management system,” which combines advanced diagnostic technology and cloud server-based remote precision diagnostics, utilizing physical and machine learning models. 

3-Step Overcharging Prevention System 

Throughout the history of the Group’s EV vehicles, there hasn’t been a single case of an EV fire caused by overcharging. This can be attributed to the effective monitoring capabilities of the BMS and its seamless coordination with the charging controller. 

The Group’s overcharging prevention technology incorporates a reliable three-step system that guarantees safety: 

Step 1. The BMS and charging controller constantly manage the charging process of high-voltage batteries, ensuring safe charging within the optimal current range. 

Step 2. The BMS monitors the battery’s charging status in real-time. If it discovers any deviations from the normal range, it quickly triggers the charging process to halt. 

Step 3. In the unlikely event that both the vehicle control unit and battery control unit malfunction, a physical safety circuit is triggered, forcibly disconnecting the current pathway.

Cell Balancing Technology 

Another key aspect of the Group’s BMS is its cell balancing technology, which comprehensively manages the battery cells to maintain optimal durability and performance. 

The BMS detects any cases of voltage variation among cells and performs cell balancing control to minimize the voltage difference. It also constantly monitors battery temperature and overall condition to calculate and control the maximum power output that the battery can provide. 

Disclaimer: Features may vary depending on region. Please contact your local Genesis retailer for more information.

Thermal Management System 

Thermal management systems play a crucial role in maintaining the optimal temperature of batteries. 

For lithium-ion batteries, the optimal temperature under normal driving conditions is typically between 20 and 35 degrees Celsius. To maintain this temperature range, EVs, like internal combustion engine (ICE) vehicles, use cooling systems that circulate coolants. 

Most automakers rely on what are called positive temperature coefficient (PTC) heaters to warm EV cabins, a type of electric heater that converts electrical energy into heat. The Group goes a step further and employs “heat pump” technology that utilizes wasted energy, increasing efficiency by over 10 percent at low temperatures compared to conventional systems.

To enhance heat pump technology, the Group is further conducting research on “gas injection” technology, which increases the refrigerant flow rate at ultra-low temperatures, allowing for greater heat recovery and significant improvement in efficiency. 

Battery Energy Density 

To increase the range and efficiency of EVs, the Group is also conducting research to improve the energy density of batteries, chiefly focusing on the following four areas. 

1. Enlarging Battery Cells for Higher Energy Capacity 

One way to increase the driving range per charge is to increase the amount of energy stored within the battery cells, which can be achieved through upscaling the battery cells. While the number of components going into smaller and larger cells remains the same, larger cells tend to have a decreased volume ratio for these components, which results in more space within the battery cell to store energy. 

2. Thick Film for High Current Density 

The Group is also changing the internal design of batteries by incorporating thick film technology. While conventional battery cells involve stacking thin layers of anode and cathode materials, along with aluminum and copper collectors, the use of thick film technology enables an increase in the thickness of positive and negative electrodes. This helps reduce the need for auxiliary materials like separators, consequently increasing energy density and saving resources such as aluminum and copper required for manufacturing the battery.

3. ‘Two-Stage Cathode Press’ for Cell Thinning 

Cathode pressing involves compressing the cathode using a press, which helps to shrink the size of the battery pack while increasing the energy density of the battery. What normally complicates this seemingly simple process is the occurrence of the “spring back” phenomenon — wherein the cathode thickness increases after the pressing process. To tackle this issue, the Group has developed a double-press method, which allows for the creation of battery cells with the desired thickness. 

4. ‘Bat Ear’ Volume Reduction 

Bat ear volume reduction is a technique used for pouch-type battery cells, which consist of a functional layer that enables adhesion. When heat is applied to both sides, the layer forms a pouch. The Group’s research concentrates on folding any protruding parts — or bat ears — during this process, ultimately reducing the overall volume during stacking. This enables a higher energy capacity within the battery cell. 

Battery Materials 

Battery material research is not to be overlooked. The Group is conducting research on various material technologies to enhance energy density in battery cells. 

With cathode materials, efforts are being made to increase the nickel content and improve the lifespan and stability. What began as a 30 percent or lower nickel content in the early development of lithium-ion batteries has now reached up to 80 to 90 percent. However, high nickel content can have some disadvantages in terms of lifespan and thermal stability, which is why the Group is trying to solve this issue by minimizing chemically induced reactions through various element combinations and surface treatments. 

In the case of anode materials, research is primarily conducted in the high-densification of graphite particles, with the Group also working on enhancing energy density through the development of high-capacity silicon technologies. Silicon anode materials are drawing attention as potential replacements for graphite-based anodes due to their unit energy density advantage, which is more than 10 times higher. However, their drawback being natural volume expansion during charge and discharge processes necessitates the development of techniques to control this expansion. The Group, therefore, is studying ways to enhance anode energy density through the appropriate combination of silicon and graphite materials.

Another area of research centers around battery electrolyte volume. While electrolytes do not have a significant impact on cell capacity, reducing their volume can improve cell energy density. 

Other subjects of research include optimizing the usage of electrolytes and exploring the use of high-performance additives to improve the lifespan and output of battery cells. The Group is also working to reduce the thickness of the separator, which would reduce the volume it occupies within the battery cell. 

Ultra-Fast Charging 

To significantly reduce waiting times for EV charging, the Group is studying optimal battery materials and structural designs aimed at minimizing heat generation and lowering resistance, partly by applying new algorithms. 

One example is the so-called battery preconditioning feature, which optimizes the battery temperature even before charging begins. With batteries typically having much lower charging efficiency at lower temperatures, this reduces the initial resistance, ultimately quickening the speed of charging.

SEOUL, March 13, 2024 — Genesis announced Wednesday that the brand claimed six accolades at this year’s iF Design awards spanning several categories — Communication, Service Design, User Interface (UI), Professional Concept and Interior Architecture.

The Genesis CMF Experience took home two awards in the Service Design and Communication category each, while the MY GENESIS app led the way in Apps/Software category. Moreover, the Genesis Panoramic Infotainment System and Genesis X Convertible Concept received recognition in the Automotive UI and Convertible Electric Vehicle Concept category, respectively.

Given the crucial role of CMF, Genesis’ CMF Experience was designed to be a central component of the Genesis showrooms. Visitors are escorted to a specially designed wooden drawers, which contain an eclectic display of various color and material samples used in Genesis vehicles.

In addition, a delicately crafted box consisting of transportable trays, dubbed a “mobile kit,” allows these material samples to be hand-carried with great ease. The overarching design concept of the CMF installation is minimalistic, reflecting Genesis’ design principle of "Beauty of White Space" inspired by traditional Korean design.

My GENESIS app, which was recognized for its user-friendly interface, tailors to the user’s preferences and behavior. Introduced in May 2023, the app seamlessly integrates Genesis’ five digital services into one unified platform so that customers can access various driving-related features, such as personal driving data, membership details, diverse lifestyle content and the store, with exceptional convenience and ease.

The Genesis Panoramic Infotainment System was acknowledged in the Automotive UI category for its seamless user interface, affording customers the most immersive experience both inside and outside the vehicle.

The Genesis X Convertible Concept added another win to the list of awards in the Professional Concept category. As the brand’s first convertible concept, the X Convertible epitomizes Genesis' "Athletic Elegance" design language, manifested prominently through its distinctive two-line architecture and lighting signature inspired by the Genesis Crest Grille

In the Mobility Show category, the Genesis Core Zone at Seoul Mobility Show 2023 was awarded top honors for showcasing Genesis' distinctive design identity.

“We feel a tremendous sense of honor to receive acknowledgment from the iF Design Awards for these significant vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design Center. “This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D center.”

The iF Design Awards, hosted by iF International Forum Design GmbH, is widely recognized as one of the world’s most prestigious design competitions. This year’s winners were selected among 10,800 entries from 72 countries by a jury of experts. The awards ceremony will be held during iF Design Award Night 2024 in Berlin on April 29.

The “Universal Wheel Drive System,” also known as “Uni Wheel,” is meant to dramatically improve the interior space of an EV by moving the main drive system components to the vacant space within the wheel hub. 

In internal combustion engine (ICE) vehicles, power is transmitted from the engine through the transmission and to the wheels via drive shafts and constant velocity (CV) joints. In EVs, the engine and transmission are replaced by a motor and reduction gear, but the final method of transmission to the wheels remains the same. 

Uni Wheel opens new possibilities and enables a flat-floor configuration by moving an EV’s reduction gear inside the wheel hub, locating a compact individual motor close to each wheel, thus reducing the length of the drive shafts. 

The system frees up far more interior space compared to conventional drive systems, enabling future mobility products optimized for various applications. 

Stable Driving 

Uni Wheel uses a special planetary gear configuration consisting of a sun gear in the center, four pinion gears on each side and a ring gear surrounding this arrangement. Power generated by the motor is transmitted to the sun gear, which in turn engages the pinion gears to rotate the ring gear. 

Uni Wheel’s pinion gears are connected to each other to form two linkages, and this multi-link mechanism enables Uni Wheel’s multi-axis movement to allow a wide range of suspension articulation. 

Conventional drive systems employing regular CV joints experience reduced efficiency and durability as the angle of the draft shaft deflection increases when driving over uneven surfaces. However, Uni Wheel overcomes this issue by transmitting power with minimal impact on efficiency irrespective of wheel movement. This design ensures exceptional durability and ride comfort. 

When coupled with electronic air suspension that can modify the ride height based on driving conditions, Uni Wheel technology can further enhance vehicle stability on rugged terrains by increasing the ride height, or optimize power and stability during high-speed driving by lowering the ride height. This integration allows for an adaptable and versatile driving experience on various types of roads. 

By moving the reduction gear to the wheel hub, Uni Wheel’s high reduction ratio delivers a significant torque output and allows for a more compact electric motor. With independent control of up to four efficient electric drive units, Uni Wheel also allows for unprecedented levels of torque vectoring to boost dynamic ability and deliver high levels of steering and driving stability. 

Space Efficiency 

By relocating components of the drive system to the wheel hub and downsizing the electric motor with no impact on performance, the extra space made available within the vehicle body can be utilized as additional cargo room. 

With Uni Wheel, it’s also possible to move away from conventional seating arrangements designed around the driver, creating new interior layouts. Most EV batteries are placed on the floor of the vehicle, which can impose limitations on design, such as the need for taller garages or potential reduction in passenger space if alternative arrangements are not feasible. 

Uni Wheel, on the other hand, optimizes battery packaging, with the loss of passenger space minimized. 

Clearing Hurdles 

After a series of trailblazing efforts from the Group, Uni Wheel has successfully completed structural, strength and transmission efficiency tests that need to be verified for the wheel drive system. 
 

The Group registered patents in both Korea and the United States, and detailed target tests for vehicle development are planned to be conducted this year. 
 

The product currently being tested is a rear-wheel-based system, but based on its performance, the Group also plans to develop Uni Wheel for front-wheel application. 

The Rise of Software-Defined Vehicles

Why is the Group transitioning to a “mobility solution provider”? The answer is quite simple. Cars that are developed with software at their core can quickly implement various functions in a more reasonable and efficient way. It can also reduce technical burdens along the process of automotive development.

For example, the integration of technologies such as autonomous driving and connected services leads to an expanded scope of automotive technology. By establishing standard architecture and operating systems, it becomes possible to efficiently develop almost all functions of a car. This also suggests the need for a revolutionary change in development methods for future mobility. 

The realization of software-defined vehicles (SDVs) goes beyond the use of simple wireless update capabilities and the evolution of infotainment systems. The application of software-based convenience features and application services has an impact not only on mobility performance but also on safety.

Song put it simply last November at the 3rd HMG Developer Conference when he said that the SDV development system would fundamentally bring about a “paradigm shift” in automotive development methods.

Decoupling 

Until now, automotive control units have had a monolithic structure where the software is embedded in the hardware, and the electronic control functions of the vehicle have mostly been developed around the electric control unit (ECU) or micro controller unit (MCU). These control units communicate with each other using the controller area network (CAN), which has been the industry standard for a long time.

 
However, there are clear limitations to this structure and development approach. The software logic of vehicles is becoming exponentially complex with the advent of EVs, integration with smart devices and the emergence of advanced technologies such as autonomous driving. 

To cope with this technological trend, an architectural structure with an independent nature that separates hardware and software is needed — also known as “decoupling.”

Through this decoupling, hardware, operating systems and applications will be separated into distinct domains. Each component can be developed independently, leading to efficiency and enabling flexible decision-making from a business standpoint.

Modular Architecture and Standardization

The second SDV trend noted by Song was “modular architecture” — creating modules that encapsulate shared functionalities required by different software components. These modules can be developed and improved independently, and easily be reused when necessary. Once a module has been verified, there’s no need to re-verify it the next time.

The final key concept was “standardization in architecture” — like using standard data formats, communication protocols and software. When the communication system between hardware and software is standardized, entry barriers for developers will be reduced, which would ultimately allow software to be connected with the cloud and mobility infrastructure, thus innovatively expanding the development ecosystem of SDVs.

A Boundless Mobility Experience

“The Group will provide freedom of movement to many people by breaking down the constraints of time and space,” Song remarked, “enabling them to immerse themselves in more valuable activities rather than being tied to the means of transportation.”

The AVP President said he expects software and AI to bring limitless possibilities to the mobility industry, highlighting that at the center of such possibilities will be software developers.

In this process of collaboration, battery manufacturers primarily concentrate on advancing battery technology, while the Group, which directly interacts with consumers, looks at developing battery technology that realizes customer value — batteries that are safe, easy to maintain and can be integrated into vehicles at the most reasonable price range.

Meticulous Coordination

When developing EVs, the Group first sets various performance targets for driving range, efficiency, power performance and charging time. It then determines factors like design, weight and aerodynamic coefficient, and accordingly calculates the required performance for components like electric motors, inverters and battery systems.

Just as the engine needs to be well-matched with the transmission in internal combustion vehicles, EVs also require meticulous coordination of drivetrain components such as electric motors, inverters and battery systems. This is so because each component has a close influence on one another. For instance, the inverter converts the battery’s direct current into alternating current to assist the operation of the electric motor, and the output of the electric motor is influenced by the voltage and current of the battery.

The Group’s battery roadmap, therefore, takes various factors into consideration while seeking to maintain technological leadership through ongoing research and development in all areas.

Investing in Innovation and Collaboration

In January 2022, the Group opened the HMG Battery Development Center, an integration of all the Group’s organizations related to battery development, including design, testing and advanced development. Over the following decade, the Group vowed to invest KRW 9.5 trillion for comprehensive research on cell and system design, hardware and software battery management system (BMS) as well as battery safety enhancement for EVs, hybrids and plug-in hybrids.

The HMG Battery Development Center sets its goal on becoming the “farthest, fastest and safest Smart Battery Solution Provider,” in line with the wider Group’s goal to become a “Smart Mobility Solution Provider.” Various external collaborative efforts are being undertaken in pursuit of this objective.

In partnership with Seoul National University, the Group launched a joint battery research center to conduct research on the advanced development of BMS and next-generation batteries. The Group is also collaborating with start-ups and major battery manufacturers like SK on and LG Energy Solution to foster joint research and secure manufacturing process technology.

As a result of recognizing the importance of a stable material supply for battery development and production, the Group has built a battery cell joint venture factory in Indonesia, allowing for convenient exports to the ASEAN region.

Further plans are in place to pursue supply contracts for lithium and establish a sustainable battery life cycle through waste battery collection and material recycling.

Breaking Barriers

Looking to the future of EV batteries, the Group is cooperating with specialized companies from around the world to advance the development of lithium-ion batteries. Research spans across improvements in stability, increased energy density for extended driving range, expanded output to shorten charging time and a reduction in production costs for wider distribution.

However, increasing the capacity of lithium-ion batteries alone is not enough to lead the future EV market. In this respect, the Group is accelerating the development of core technologies for next-generation batteries, focusing on three main directions.

The first is to increase the energy density of the battery cell, which means developing lithium metal battery technology that replaces graphite with lithium metal as the cathode material, which can theoretically store 10 times more energy than lithium-ion batteries.

The second endeavor centers around price reduction, where cobalt-free batteries can be a good illustration. Cobalt, although vital for durability, increases overall battery costs due to its high price. Lithium iron phosphate (LFP) batteries are a prominent example of cobalt-free batteries. The Group aims to commercialize LFP batteries through joint research around 2025 to secure price competitiveness in the EV market.

The third development concentrates on the advancement of high-safety batteries to address the vulnerability of safety that comes with increased energy density. The development of solid-state batteries and research on thermal runaway prevention technology are expected to greatly change the course of battery technology.

The Group plans to pilot-produce EVs with all-solid-state batteries in 2025, with full-scale mass production to follow around 2030. The development of these next-generation batteries will play a crucial role in shaping the future of mobility, not only in EVs but also in robotics and advanced air mobility (AAM) applications.

SEOUL, Jan. 17, 2024 — Genesis announced today that its X Convertible Concept has won the Transportation category at the Good Design Awards 2023. Notably, this latest accolade makes it the ninth year in a row Genesis claimed a design award at the esteemed event. 

As the brand's inaugural convertible concept, the X Convertible completes the X Concept Trilogy and shares its architecture and electric powertrain with the X Concept and X Speedium Coupe Concept. 

The convertible’s folding hardtop roof features transparent moon roofs above the front row to create an open ambiance even when closed. This innovative design, coupled with the vehicle’s architecture and powertrain, opens new possibilities of seamless communication with nature so that passengers can enjoy the surrounding environment in a completely new way, free from mechanical disturbance. 

“The X Convertible Concept materializes the brand’s Athletic Elegance design philosophy in its purest form while emphasizing the power of its emotional performance,” said SangYup Lee, Head of Hyundai & Genesis Global Design. “The X Convertible Concept completes the electric vehicle concept trilogy by envisioning the future of Genesis design and inspiration. We will continue to explore new ways of creating the most immersive driving experiences and spaces in which customers can feel more connected to their vehicles and surroundings.” 

The Good Design Awards is bestowed annually by the Chicago Athenaeum Museum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. Founded in 1950, the prize honors the highest level of design excellence across more than 30 categories.

In its EV roadmap, Genesis vowed to make all new models purely electric from 2025, targeting a fully-electric lineup by 2030 and striving for complete carbon neutrality across its entire value chain by 2035. 
 

Below is a recap of some of Genesis’ most noteworthy moments in its EV sustainability journey. 
 

Genesis Lights Up Australia With EV Event

In a display of its dedication to EV innovation, Genesis revealed its first-ever dedicated electric vehicle, the GV60, in a glitzy event at the Museum of Contemporary Art Australia in Sydney last year. The model, which was world premiered in 2021, shared the stage with the Electrified GV70 SUV and Electrified G80 sedan against a giant immersive installation designed by multimedia artist Jesse Woolston. 
 

Woolston’s work engulfed the Genesis display vehicles with a visual interpretation of sculptural patterns and movement in nature, creating vibrantly colored waves crashing onto the screen. 
 

Embracing the theme of art meets electrification, the Sydney event climaxed with a performance by electronic duo Flight Facilities, who hyped up the crowd with their global hits. 
 

Expanding into the Metaverse With Virtual Showroom 
 

In October 2022, Genesis introduced its first virtual showroom called the Genesis Meta Studio through an event held in the metaverse. The showroom, which caters to the Chinese audience and remains available on Baidu’s XiRang app, enables users to experience the brand’s EV lineup — GV60, Electrified GV70 and Electrified G80 — along with other models with a click of a mouse. 
 

Luc Donckerwolke, Genesis’ Chief Creative Officer, appeared as a hologram during the opening ceremony for the Genesis Meta Studio, highlighting the immersive platform.

Sustainability at the Core of Global Operations 
 

In the Middle East, Genesis’ EV lineup was officially unveiled for the first time last May, marking the brand’s debut toward electrification in the region. 
 

In both 2022 and the current year, the GV60 secured the U.S. Insurance Institute for Highway Safety’s highest TSP+ rating, a testament to the brand’s devotion to exceptional driver and passenger safety. 
 

With each milestone, Genesis reaffirms its position as a trailblazing force in the realm of luxury EVs, pushing the boundaries and spearheading the movement toward a sustainable future that demands nothing less than excellence in EV innovation and environmental responsibility.