SEOUL, March 5, 2025 — Sales of the Genesis G90 Long Wheel Base Black commence in Korea today, making it the fifth model to be officially introduced to the Genesis Black family.

The G90 Long Wheel Base Black adds to Genesis’ luxury image with distinctive black finishes applied to the interior and exterior.

Four Genesis Black models were launched prior to the G90 Long Wheel Base Black: the G90 Black, the GV80 Black and the GV80 Coupe Black, as well as the G80 Black, in the revealed order.

Striking Black Exterior

The exterior design of the G90 Long Wheel Base Black is characterized by its striking black color, which accentuates the model’s bold curves and body lines, showcasing Genesis’ “Athletic Elegance” design philosophy.

All visible exterior features are completely blacked out, including the front radiator grille and emblem, as well as the front and rear bumper moldings and daylight opening (DLO) moldings. Even the headlamp inner side bezels are finished in black.

The G90 Long Wheel Base Black rides on exclusive 20-inch wheels and floating wheel caps clad in glossy black. On the tailgate, dark metallic “GENESIS” lettering emblem completes the unrivalled presence of the car.

Meticulously Crafted Interior

The interior of the G90 Long Wheel Base Black has been further enhanced with luxurious, black-colored materials.

This extends to all buttons, including those for climate control, audio-visual navigation (AVN), emergency lights and trunk, as well as switches for the doors. Steering wheel and paddle shifters, multifunction controls and door sills are also in black. The refined appeal of the G90 Long Wheel Base Black is further elevated with exquisitely quilted semi-aniline leather seats and real wood garnishes with brass colored black exclusive pattern.

Also finished in black are the Smart Key buttons and engine room cover emblem. The panoramic display features elements exclusive to the G90 Long Wheel Base Black, such as welcome and goodbye animations, 2D and 3D vehicle images and graphic themes.

The G90 Long Wheel Base Black is only available in a 3.5 turbo gasoline engine with a 48-volt electric supercharger and all-wheel drive.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

That's how Minhee Ryu, Youngju Oh and Hyesoo Kim approached the task when they were assigned to develop the blackout versions of the GV80 and the GV80 Coupe. 

Ryu joined as a Senior Designer with the Genesis CMF Team, Oh as a Senior Manager from the Genesis Brand Marketing Planning Team, and Kim as a Manager of the Genesis Product Planning Team. 

With four Genesis Black models now launched in Korea and plans underway for expansion into other markets, the trio is confident that the brand has successfully set itself apart from the league. 

Four Genesis Black models have been launched so far: the G90 Black, the GV80 Black, the GV80 Coupe Black and the G80 Black. How did the all-black trim come to life? 

Oh: When we first began planning the project, we reflected on what the color black means for the brand. This intrinsic question led us to examine our very name, Genesis, which means beginning and creation. Everything starts from black; black is the origin of everything. In this sense, we felt that both Genesis and black symbolize creation, and particularly a focus on essence. By blacking out all exterior and interior elements, we are showcasing the pinnacle of our brand identity, “Athletic Elegance.”

What makes Genesis Black different from the all-black trims of other brands? 

Kim: It’s all in the details. When you look at the all-black trims offered by other brands, you will notice they allow flexibility in some interior and exterior colors, which causes the black areas to stand out like accessories. In contrast, every element of a Genesis Black model, big or small, is uniformly black. Just pure black. This creates a harmonious blend that underscores black’s elegance. 

How small of a detail are we talking about here? 

Kim: Not just the Crest Grille, wheels, emblem, wood garnishes and door steps, but even the tiny buttons and switches were all developed as Genesis Black-exclusive details that required changes in our manufacturing methods. Even the Bang & Olufson logos on the speakers were made in a darker shade. 

Looking back, what was the hardest part of the development process? 

Ryu: Creating an all-black trim doesn’t mean we simply grabbed a paintbrush and colored everything in one stroke. We had to experiment with dozens of black variations for each material, carefully considering how they interact with light. We then tested how these materials looked in conjunction with other components and the overall ambiance they created. For example, when we were working on the Black Ash Real Wood Trim, we went through endless rounds of sampling processes to create the natural mix of black and wood patterns. We ultimately ended up applying a subtle brass color to the wood grain area to enhance the luxury feel of the wood while ensuring it matched with the surrounding elements. 

Kim: Considering how each vehicle contains tens of thousands of parts, changing just one — even its color — prompts a chain of questions we have to investigate and think through, like how they will affect operations on the factory line. 

Genesis Black also marks the first time the brand used recycled materials. How did that go? 

Ryu: As a brand, we’re all about finding interesting new materials that would elevate the driving experience. For Genesis Black, we used recycled materials and natural substances that require special manufacturing processes. For instance, the seats in Genesis Black models use carbon black powder extracted from discarded tires. Some of the dyes and oils used in the leather dyeing process have been replaced with pine bark and flaxseed oil. About 20 percent of the yarn used in the car floor carpets is made from recycled nylon derived from discarded fishing nets, while the floor mats incorporate modal fiber sourced from beechwood.

It's been about a year since the first Genesis Black model — the Genesis G90 Black — was released in Korea. How have customers responded so far? 

Kim: The G90, which was already popular in black, has become even more favored with the all-black theme. With the G90 Black, we aimed to attract a younger demographic compared to the traditional G90, and sales figures indicate we have successfully achieved this goal. 

Before we go, how do you hope customers will connect with Genesis Black? 

Oh: We hope our customers take pride in owning a Genesis Black. We want them to feel so connected to their vehicle that whenever they mention they drive a Genesis to their friends or family, they highlight one additional detail: that it’s a Genesis Black. 

SEOUL, Jan. 8, 2025 — Korean sales for the Genesis G80 Black start today, marking the fourth model of the Genesis Black family to be officially launched.

Genesis Black models are distinguished by their striking black color theme that extends throughout the interior and exterior. Three Genesis Black models were launched prior to the G80 Black: the G90 Black, the GV80 Black and the GV80 Coupe Black.

Bold and Refined

The exterior of the G80 Black better highlights the base model’s unique body lines and contours.

All exterior features have been blacked out, including the front bumper grille, radiator grille, front emblem, daylight opening (DLO) moldings, rear bumper molding, headlamp inner side bezels and the Advanced Driver-Assistance System (ADAS) radar cover pattern.

The G80 Black also boasts standard 20-inch wheels in glossy black, complete with floating center caps. A dark-gray “GENESIS” lettering emblem is positioned at the center of the trunk lid.

Luxury in Every Detail

The interior is characterized by black accents and distinctive materials that elevate the luxurious feel of the cabin.

Black finishes are applied to even the smallest details, including the air conditioning and trunk buttons, door and console switches, steering wheel, paddle shifters, door steps, speaker grilles and logos.

The sophisticated allure of the G80 Black is further amplified by real wood garnishes, exquisitely quilted seat leather, along with a 27-inch integrated wide display that features exclusive welcome and goodbye animations.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

Here’s how they stand out from their base models. 

The Purest Black

Both the GV80 Black and the GV80 Coupe Black confidently removed their model names and trim emblems in the rear, replacing them with dark-metallic “GENESIS” lettering. The harmonious integration of exterior decoration elements under the black tone and manner not only redirects attention to Genesis’ signature arch-type Parabolic Line sweeping across the voluminous body but also enhances the delivery of “Athletic Elegance," the brand's design philosophy.

Inside the cabins, the interior materials, each with unique textures and light reflectance, are expertly combined in black, delivering peace, comfort and tranquility. Behind this harmony stands Genesis’ rigorous efforts and advanced technology to coordinate the different shades of black — a color that, by nature, absorbs light differently by materials.

The GV80 Black and the GV80 Coupe Black feature interior designs that enhance their exclusivity, including real wood garnishes and quilted leather seats, which are accentuated by black suede materials, black aluminum speaker grilles and black door steps. 

To promote the virtuous cycle of resources, the leather seats, door trims and quilted rear seats have all been dyed with recycled carbon black extracted from waste tires. 

The distinctive black accents of Genesis Black are even applied to smaller details like switches, the shift-by-wire (SBW) system and Smart Key.

2025 GV80, GV80 Coupe: Elevated Ride Comfort 

Aside from the Genesis Black models, both the GV80 and GV80 Coupe have undergone product upgrades for the 2025 model year. 

The most significant change in the 2025 GV80 and GV80 Coupe is the improved ride comfort, due largely to the application of a new type of hydro bushings in the front suspension, dubbed “Hydro G-Bushing.” The hydro bushings minimize vibrations and jolts on the road, providing a much more serene driving experience than before. 

Hydro G-Bushings, which have been applied to the rear suspensions of the GV80 and the GV80 Coupe since 2023, encapsulate fluid within the bushings to create flow paths that absorb external vibrations more effectively. This results in greater damping force against specific frequencies (vibrations) compared to conventional rubber bushings, leading to better ride comfort. 

Another notable upgrade of the 2025 GV80 and GV80 Coupe is the refined emotional quality, evident through the integration of sophisticated Genesis-specific alert sounds in advanced driver assistance systems such as Parking Distance Warning (PDW), Lane Departure Warning (LDW) and Blind-Spot Collision Warning (BCW). 

The expanded use of leather on the lower trim of the B-pillar further emphasizes the brand’s commitment to luxurious details. 

In terms of convenience, the Digital Key 2 now allows access to both the front and rear doors, boosting practicality in various scenarios, such as unlocking the door to retrieve items from the back seat or permitting a rear passenger to enter first when the door is locked. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

SEOUL, Oct. 2, 2024 — Genesis today unveiled the GV80 Black and the GV80 Coupe Black, presenting an all-black finish that permeates every intricate detail with sophistication and refinement. 

It’s the second time Genesis has released a Black model, following the successful launch of the G90 Black in Korea last March. 

Genesis Black models are defined by their captivating dark-black color theme that extends throughout the interior and exterior, flawlessly embodying the essence of Genesis’ design philosophy “Athletic Elegance” in its purest form. 

All visible exterior features in the GV80 Black and the GV80 Coupe Black are finished in black, including the radiator grille, bumper garnish, front emblem, daylight opening (DLO) molding, roof racks and rear bumper molding. Even lesser visible details like the headlamp inner side bezels are black, completing the sleek look. 

Both SUV models come standard with 22-inch glossy black wheels and black floating center caps, the latter of which are exclusive to Genesis Black vehicles. The tailgate is adorned solely with the Genesis emblem in dark metallic lettering, adding the finishing touch to their unique presence. 

The interior is characterized by consistent black accents throughout, with distinctive materials further enhancing the sense of tranquillity. 

Black finishes are applied to various interior elements such as knobs, switches and glass accents of the shift-by-wire (SBW) system, as well as the leather stitching and button that opens the glove compartment. Enhancing the luxurious appeal are real wood garnish, exquisitely quilted seat leather with piping, as well as premium car mats.

Nigel Harniman, a world-renowned English auto photographer, poetically describes it as “a whisper of quiet confidence.” 

The impression was conveyed during an interview with the Genesis Newsroom last February, weeks prior to the Korean launch of the Genesis G90 Black on March 21. Speaking on the sidelines of the new vehicle's visual shoot, held at an underground parking lot just outside Seoul, Harniman candidly expressed his thoughts on the G90 Black and his years-long relationship with Genesis.

This is your third time working with Genesis. What's your overall impression of its cars? 

Looking at the short history of Genesis, it’s really impressive. You look at the finish, the precision, the design — is there anyone else who's managed this within a decade? It started with the idea of this premium luxury brand, and now look at the quality of the cars. I mean, the interiors look really, really luxurious. 

You’re here on the set of the Genesis G90 Black. What first came through your mind when you saw the vehicle? 

The car has a cool presence. Debadging has been going on in the custom world for years. You can't get rid of every badge on a car, otherwise nobody knows what it is. Instead, you say, “Okay, well, let's tone the badging back, make it a little less obvious.” The car doesn't need to shout about itself. With a dark, dark slate gray, and then the wheels almost black, all the buttons and finishes in black, the Genesis G90 Black whispers quiet confidence and makes it more sophisticated. 

Is there a particular feature of the vehicle that stands out to you personally? 

The headlights. It's got to be the headlights. Those little headlights are just lovely. There are two rows of about eight on each side, and they fall around that curve of the wing. They're understated and just really, really nice. They don’t need to be big, brash or labeled. They’re pieces of line art and give a smiling face to the car. 

What’s the overarching theme or concept you’re aiming to capture through this key visual shoot? 

Seen but not seen. This shoot has a monochromatic background. There's no color and even the background is gray concrete. The color of the G90 Black itself is all tones of black and that's it. With moody lighting, we're trying to say, “Okay, we can see the whole car,” but we don't overlight it so it hides in the environment. It’s cool and subtle. 

Speaking of lighting, you're shooting a really dark vehicle in a really dark setting. Would you consider this a challenging setup? 

In terms of a lighting perspective, gloss black surfaces are always difficult. If the car was a matte black color, it would be easier because the light would just spread down the body. With gloss paint, the mica in the metallic paint and the shine from the gloss surface are difficult to capture together. So we have to shoot three layers: one for the gloss, one for the mica, and then we shape the car with another light to pick out all the key lines. 

Were there any other difficulties during the shoot? 

Yeah, people’s bad jokes (laughs). Some of them have been appalling! Really, no, everybody’s great and it’s fantastic working with people who are so enthusiastic about the products and making the best picture. We were here until midnight the other night and everybody was committed to staying until we got it right. There really aren't any problems — we just have fun. 

With your extensive travel experience around the world, is there any other location or seasonal background you think would complement the G90 Black? 

If we were to carry on the theme of shooting in monochromatic environments, I think of Iceland and the black beaches. I would put the car on the black beach, perhaps with a contrasting white from the ice and snow. Another place that comes to mind is Tenerife [of the Canary Islands], where there are also black roads and environments from the volcano. I would stick with that theme since the G90 Black is a black-led car, but if there needed to be a total contrast, you'd have to shoot it in the autumn when the leaves are falling. Somewhere like Maine in the U.S. where you get those fantastic maple colors. Not the same concept, but it would add a splash of color. 

You travel the world, pursue your passion and also get a really close up look at luxurious cars before they hit the market. However, I assume there are still ups and downs in your career. 

Travel is brilliant, but airports and sitting on planes are a minus. If I never see another airport lounge again, I'll be a happy man. That's the downside. The best thing is you could be sitting on the Bonneville Salt Flats and nobody's there, and you see a sunrise. You've got a car and you've got everything there, and you think, most of my friends are still lying in bed. But then you realize, oh well, where would I rather be? The people you're with, the people you work for — they're all positive. Freelance, as anybody knows, is a tricky life. It's not like I've got regular income. Obviously, it becomes more regular when you’re more well known, but when you're starting out, they’re the difficult years. Fortunately, those years are behind me now. 

Do you have any cherished moments that stayed with you from your experience with Genesis throughout the years? 

Overriding everything is the positivity from everybody at Genesis and the advertising agency to the freelance production crew. Everyone just wants to produce the best work possible, and it is great fun. On the first shoot, we had to do a night shoot and then a morning shoot, so we worked through the night, and everybody was pushing to get the shots done until midday. Once we were finished, we all just crashed and they said, “Wow, that was great.” 

With all the long shoots, is there anything in particular that you do to stay fit and keep the energy levels up? 

I ride motorbikes off road across the desert in my spare time, and you have to be fit for that. I just try not to overeat or overdrink. I keep myself healthy and moving. I'm generally very active when I'm not shooting. 

Do you have any simple tips for people who are not professional photographers like yourself but still want to take great shots of their cars? 

There are loads of basics. If you're going to shoot a car, just take it out at sunset, the golden hour. If you want to get up in the morning, that also works, but doing it in the evening is easier. Just go play with the light on the car and work the angles. I actually use little model cars to do group shots. If I need to photograph seven or eight cars in one shot, it’s much easier to plan the setup with model cars, light them up and then replicate that setup with the full-scale cars. You know if the balance is going to work and it's a lot easier to move model cars around. In a lot of locations, moving real cars around will mess up the ground or leave tire marks, but with a defined layout from the model cars, I can put that into my visualization software and move the first real car into place. I can then work out where the second car needs to go, and so on. If you've got visualization software and shoot with your computer tethered to the camera, that's an easy, quick way of doing things.