SEOUL, Jan. 11, 2023 — Genesis announced today the win of two awards at the 2022 Good Design® Awards. The G90 and connected car Integrated Cockpit (ccIC) Infotainment System both won in the Transportation category for their outstanding designs that charter new directions for innovation. 

Since its launch in December 2021, the G90, as a flagship sedan with the most elegant interpretation of Genesis’ design identity and brand values, garnered several significant accolades over the past year: it was named the 2023 MotorTrend Car of the Year last November and received an IDEA award in September. The flagship sedan was also lauded for its safety features, earning the TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) last year. 

“The G90 is the ultimate expression of Athletic Elegance that carefully balances dynamic driving and an elegant rear seat experience,” said SangYup Lee, Executive Vice President and Head of the Genesis Global Design Center. “It is the result of the passion, dedication and creative collaboration of our dream design team, as well as those of our engineers at the Namyang R&D Center.” 

Meanwhile, the ccIC Infotainment System, which was first featured in the GV60, elevates the driving experience of Genesis vehicles even further through an integrated user experience that connects the Head Up Display (HUD), Cluster, and Audio Video Navigation Telematics (AVNT) in a panoramic display. 

The Good Design® Awards, annually presented by the Chicago Athenaeum Museum of Architecture and Design and the European Center for Architecture Art Design and Urban Studies since 1950, celebrates design excellence in 32 different categories. The Museum carefully deliberated over 1,100 submissions to select only the best and brightest product design in each category for 2022.

The Good Design Awards, presented annually by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press, have acknowledged the brand’s design competitiveness for the seventh consecutive year. Genesis also won Good Design awards in 2015 for the G90, in 2016 for the Vision G Concept, in 2017 for the G80 Sport and GV80 Concept, in 2018 for the G70 and Essentia Concept, and in 2019 for the G90 and Mint Concept. In 2020, accolades went to the G80, the GV80, and the Copper Design theme used in the Genesis infotainment system. 

The GV70 is an SUV inspired by the Genesis design philosophy of “Athletic Elegance.” The Parabolic Line that begins at the top of the Quad Lamps and runs deftly along the side of the SUV creates a dramatic contrast with the muscular rear fenders. The sleek coupé-like roofline and the chrome line that slopes toward the C-pillar help give the vehicle a distinctive appearance that is both sporty and powerful. 

At the rear, super-slim Quad Lamps form the Two Lines that the brand is known for. With all its functional elements built into the bumper, the SUV achieves a clean, uncluttered look. The rear also features subtle details such as a G-Matrix Pattern on the bumper. 

The GV70’s interior exhibits a design philosophy called the "Beauty of White Space,” which seeks to maximize passengers’ comfort and convenience. 

The Genesis X Concept is an electric version of the Gran Turismo concept car. It uses Genesis’ core design element, the Two Lines, to present a vision for the future of electric vehicle design. The Two Lines design can be seen throughout the car’s interior and exterior, even the electric charging port. 

The front of the Genesis X Concept is low and wide. It harmonizes with the Crest Grille, the Two-Line headlights and the double-layered bumpers. The Two-Line Quad Lamps exemplify the best of the brand’s leading design and technology. 

The side follows the traditional Gran Turismo model design with a long hood and a short rear, and the Two-Line lamps leading to the headlamps and taillights are impressive. The Parabolic Line that runs along the side creates a dynamic, elegant impression with the voluminous fender. The oval wedge at the rear of the car exudes sleek simplicity. 

The interior features a cockpit-inspired design, which means the operating systems and displays surround the driver. The Beauty of White Space is evident here as well. 

The Genesis X Concept also demonstrates sustainable luxury by incorporating upcycled leather scraps from the vehicle production process into the seat belts, steering wheel and airbag covers. 

“We are greatly honored to be recognized by the Good Design Awards for these very important vehicles and innovations,” said SangYup Lee, executive vice president and head of the Genesis Global Design Center. “This honor speaks to the outstanding work of our design dream team, who put their passion and their hearts into this project, and also our R&D center engineers. They made this achievement together. It also reflects the competitiveness of the Genesis Two Lines design identity in the global marketplace.” 

Meanwhile, the Genesis Wireless EV Charging System and the Genesis EV Home Charger were recognized for their human-centered design. The Genesis Wireless EV Charging System offers a seamless experience with an app that provides real-time information about charging status and more. The Genesis EV Home Charger reflects the brand’s signature look while delivering unparalleled convenience. By adding a reel so the cable can be rewound smoothly, Genesis has made the device safer than others on the market. Functional design features such as the canopy, the adjustable stand to suit drivers of different heights, and RFID authentication make it stand out further. 

Since its inception in 1950, the Good Design Awards have recognized excellence in design throughout the world. Its aim is to raise awareness about contemporary design — to honor innovators in design and manufacturing, as well as their products.

"As a relatively new brand, Genesis has introduced a design that greatly resonates with the luxury car market," said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The G90 is the embodiment of flagship transportation while the Mint reinterprets what a luxurious, city-focused runabout could be. The GOOD DESIGN® awards are a high watermark we aim for each time we put pen to paper.” 

The GOOD DESIGN® awards, which began in 1950 and marked its 69th anniversary in 2019, are recognized for its legitimacy and authority, and selects award-winning works in each field with a focus on comprehensive evaluations of products such as aesthetic, innovative, new technology, form, concept, function, utility, energy efficiency and environmental friendliness. 

The 2019 GOOD DESIGN® awards were selected among about 900 entries from 38 countries worldwide. 

The 2020 G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through the themes of Athletic Elegance and Horizontal Architecture. G-Matrix, a Genesis design hallmark inspired by light reflecting from an illuminating diamond, is applied to the headlights and taillights to emphasize refined proportions and balanced architecture. The 2020 G90 introduces multiple technology firsts for the Genesis brand, including a 12.3-inch display navigation system with touchscreen controls, standard Apple CarPlay and Android Auto, and an unparalleled level of standard active and passive safety systems as part of a brand-level commitment to passenger security and comfort. All Genesis vehicles, including the 2020 G90, offer complimentary Service Valet: the exclusive, no-cost, consumer-focused service program that elevates the luxury vehicle ownership experience. 

The Mint Concept introduces an all-electric luxury car for the city and represents a new vehicle typology, featuring organic design and an innovative in-car experience. The lightweight runabout reimagines the iconic shape of the city car, tailored to the needs of modern lifestyle. Mint is both highly manoeuvrable and exhilarating to drive. The overall motif skews to the sportier side of Athletic Elegance while the G-Matrix Pattern serves a functional purpose, used for efficient cooling and airflow circulation around the battery floor. It is also the basis for the Mint Concept’s aerodynamic wheel design and several interior structures and flourishes. In lieu of a conventional trunk and rear hatch, the Mint Concept features a parcel shelf accessed via scissor-style side openings. 

Like a carefully furnished city dwelling, its interior takes advantage of every cubic inch. The cozy space is made to feel expansive, through the use of lightweight textiles, cognac leather and mullion-free windows. Ingress and egress are made easier, thanks to the automatic swivelling of the instrument panel and bench seat. The versatility of the Mint Concept extends to the engineering of its high-density, battery-electric powertrain, which is capable of an estimated 200 miles per full charge and 350-KW fast recharging.