FRANKFURT, Germany, June 19, 2024 — Genesis has announced that its highly anticipated Genesis Magma program will make its global dynamic debut at this year’s Goodwood Festival of Speed presented by Mastercard, including the global dynamic debut of the GV60 Magma Concept. 

Spectators will also have the chance to experience the global dynamic debut of the G80 EV Magma Concept. Both cars will be taking on the hillclimb twice a day over the weekend and displayed in the First Glance Paddock. For the first time ever, Genesis will also be competing to take part in the Shootout Sunday with the GV60 Magma Concept, showcasing its driving capabilities and turn of speed. 

The Genesis Magma program, announced in New York earlier this year, adds a new dimension to Genesis, marking the brand’s expansion into the realm of high-performance cars. Magma dynamics focus on a refined, effortless and rewarding driving experience, combined with a sharpened athletic design. 

Magma Program on Display 

In addition to the dynamic debuts of the GV60 Magma Concept and G80 EV Magma Concept, other models within the Genesis Magma program will also be displayed at the new Genesis stand. Located directly opposite the First Glance Paddock, these will include the G80 Magma Special and X Gran Berlinetta Concept. On the second floor, guests can have a chance to explore the electric trio of the GV60, Electrified G80 and Electrified GV70, all production vehicles within the existing lineup.

Two Magma Dynamic Debuts 

The GV60 Magma Concept features a redesigned front grille, wider front wings and a new rear bumper, giving it a dynamic stance. These design enhancements are complemented by a wider and lower body and 21-inch wheels, with the overall car’s aerodynamics having been improved to enhance performance. 

The G80 EV Magma Concept, which marks the second electric car model in the Magma program, embodies a heightened sense of athleticism and perfectly encapsulates power, performance and style. Dynamic enhancements are integral updates to the car, with the implementation of an advanced suspension system, high-performance wheels, and large, ventilated front and rear brakes. 

Lawrence Hamilton, Managing Director of Genesis Motor Europe, said, "We can’t wait for the global dynamic debut of the GV60 Magma Concept to take place at the Goodwood Festival of Speed this year, an event renowned for celebrating automotive excellence and innovation. With the festival's rich history and passionate audience, it is a perfect opportunity to demonstrate the capabilities of our newly launched Magma program with dynamic hillclimb runs, highlighting our modern and refined approach to performance.” 

Goodwood Prepares for Magma 

In preparation for the Goodwood Festival of Speed, the Duke of Richmond recently invited friend and racing legend Jacky Ickx, who is also a Genesis Brand Partner, to Goodwood House, embracing Magma’s signature orange color for the occasion and lighting up the House like never before. Watch the film here: https://youtu.be/lSuPeFs8uiM 

LONDON, May 13, 2024 — Genesis Motor Europe, an official partner of the Goodwood Festival of Speed presented by Mastercard, will be presenting three exciting debuts at this year’s event in July. 

A Genesis concept will make its dynamic global debut on the famous Goodwood hillclimb, along with a vehicle that will be seen in action for the first time in the UK. The third debut will be a first-time European display at the festival. 

This year, visitors will be able to explore a brand new Genesis stand. The space will offer the public an opportunity to see a variety of cars and indulge in the brand’s renowned customer-focused “Son-nim” hospitality in an immersive environment. 

Jonny Miller, Brand Director at Genesis Motor UK, said, “We are thrilled to be continuing our official partnership with Goodwood Festival of Speed. This year, Genesis is bringing an even stronger presence to the Festival of Speed to connect further with our customers. 2024 is a busy year for the brand, and there will be plenty of surprises in store for Goodwood visitors.” 

Miller continued, “This world-famous event is a great opportunity for us to showcase our award-winning cars in an engaging and dynamic environment, where attendees can indulge in the full Genesis experience and discover the outstanding capability and diversity of our brand.” 

The Duke of Richmond commented, “I’m delighted to welcome Genesis back to the Festival of Speed for its fourth year as an event partner. With its range of award-winning cars, innovative technology and welcoming hospitality, it’s natural for the brand to have found a home at the Festival of Speed. I know our visitors will be excited to see the three debuts on the hill and visit the new Genesis stand.” 

Further details about Genesis’ presence at the event including cars on display, activations and hillclimb batches will be revealed closer to the event.