SEOUL, Aug. 13, 2026 — Genesis has unveiled its next-generation hybrid system, engineered to deliver an electric vehicle (EV)-like driving experience.

Developed to provide customers with a refined electrified driving experience befitting the Genesis brand, the next-generation hybrid system will debut in the GV80 Hybrid, which is scheduled to launch next month.

The Genesis 2.5 Turbo Hybrid System adopts a parallel hybrid configuration consisting of a starter-generator motor (P1), which handles engine starting and power generation, and a drive motor (P2), which provides propulsion and regenerative braking.

The 2.5 Turbo Hybrid System featured in the Genesis GV80 Hybrid delivers a combined maximum output of 352 Pferdestärke and maximum torque of 54.0 kilogram-force meters, representing increases of approximately 16% and 26%, respectively, over the GV80 2.5 Turbo model.

With these advancements, the GV80 Hybrid delivers a 0–100 kilometers per hour acceleration time of approximately 7.1 seconds from a standstill, based on internal testing standards.

Based on internal testing of the five-seat GV80 equipped with 19-inch wheels and two-wheel drive, combined fuel efficiency improved by approximately 25% or more compared to the 2.5 Turbo powertrain, enabling more efficient driving. *

The Genesis 2.5 Turbo Hybrid System is also the first hybrid system from Hyundai Motor Group to feature a liquid-cooled hybrid battery system.

Compared to an air-cooled system, the liquid-cooled battery system enables more efficient temperature management, allowing for higher maximum discharge output and more extensive use of the battery’s available power.

By expanding electric motor engagement across a broader range of driving conditions, the Genesis 2.5 Turbo Hybrid System delivers quieter operation and smooth, linear acceleration, creating a driving experience closer to that of an EV.

To minimize vibration and noise caused by engine operation during a cold start after the vehicle has been parked, Genesis developed the system to make active use of its EV Mode from initial departure until the vehicle reaches approximately 30 kilometers per hour.

This enables the vehicle to move in EV Mode in noise-sensitive environments such as underground parking garages. Once the vehicle enters regular road traffic and exceeds a certain speed, the engine engages, allowing occupants to begin their journey in a quieter and more comfortable environment.

Genesis has also optimized the system to maximize the use of EV Mode on urban roads with frequent traffic lights and during stop-and-go traffic, further enhancing the overall driving experience.

In addition, Genesis lowered the Final Drive Gear Ratio (FGR) — the reduction ratio between the transmission and the wheels — compared to the 2.5 Turbo model to reduce drivetrain noise.

The luxury marque also introduced a new engine crankshaft damper pulley technology designed to reduce both torsional and bending vibrations, helping to minimize engine noise transmitted into the cabin. A Centrifugal Pendulum Absorber (CPA) damper has also been applied to the new seven-speed rear-wheel-drive transmission to counteract engine rotational vibrations with opposing-phase forces, further enhancing cabin comfort.

Another key feature of the Genesis 2.5 Turbo Hybrid System is its immediate acceleration response, which is similar to that of an EV.

When the driver depresses the accelerator firmly while driving in EV Mode, the system simultaneously performs a downshift and engine clutch engagement, allowing the engine to provide immediate, additional acceleration.

According to internal testing, when the accelerator is depressed while traveling 100 kilometers per hour, the system can resume acceleration approximately 18% faster than the 2.5 gasoline turbo model — delivering responsive performance in situations such as overtaking.

Genesis has also optimized the transmission architecture by enabling the vehicle to reverse using the P2 motor rotating in the opposite direction. This eliminates the need for components associated with a dedicated reverse gear in the transmission. The first-gear ratio has also been set higher to efficiently transmit power from the P2 motor to the wheels while reversing.

The resulting reduction in transmission weight and frictional components improves power transmission efficiency. At the same time, the higher first-gear ratio enhances acceleration performance when pulling away from a standstill.

The Genesis 2.5 Turbo Hybrid System also incorporates a range of hybrid-specific features, including Stay Mode, Hierarchical Predictive Control (HPC) and Smart Regenerative Braking.

Stay Mode uses the high-voltage battery to operate all in-vehicle comfort and convenience functions, including climate control and multimedia systems without starting the engine. This allows occupants to remain comfortable inside the stationary vehicle before and after a journey.

Hybrid HPC predicts the driving route and road conditions to the destination and optimally manages the battery’s state of charge. This allows the system to select and operate the most efficient driving mode, including EV Mode, Hybrid Mode and Regenerative Braking Mode.

Smart Regenerative Braking uses navigation data (including speed-camera information) and the distance to vehicles ahead to automatically determine and apply the optimal level of regenerative braking. By reducing the need for brake pedal input, the system helps reduce driver fatigue while increasing the amount of energy recovered through regenerative braking — contributing to improved fuel efficiency.

Genesis also unveiled the design of the upcoming GV80 Hybrid. The GV80 Hybrid features a newly designed exterior grille and wheels, giving the model an even more premium appearance.

Inside, four new two-tone color combinations have been introduced, including Obsidian Black with Taiga Green, and Ultramarine Blue with Travertine Beige. Two new real wood trim options are also available, together with new quilting patterns, offering customers a wider range of interior choices.

“We expect the new powertrain to deliver a differentiated driving experience by achieving a finely tuned balance of efficiency, refinement and performance,” said Sean Lee, global head of Genesis. “Beginning with the GV80 Hybrid, Genesis will continue to respond proactively to evolving market conditions and customer needs while introducing innovative technologies that embody the brand’s distinctive character and philosophy.”

* Official fuel economy figures will be announced following certification by the relevant Korean government authorities.

FOUNTAIN VALLEY, Calif., July 16, 2026 — From course to screen, Genesis serves as the official U.S. auto partner for Netflix’s “The Hawk,” streaming July 16 only on Netflix and starring Will Ferrell as Lonnie Hawkins, who is making his journey back to the PGA TOUR. As part of the partnership, Genesis vehicles are featured in the series and custom pieces of content highlight the 2027 Genesis GV80, a vehicle that welcomes Lonnie Hawkins’ son, Lance, played by Jimmy Tatro, to "Serenity On Wheels."

“At Genesis, our passion for golf runs deep — it’s a game that reflects many of the values we hold as a brand, including precision and the relentless pursuit of excellence,” said Amy Marentic, chief marketing officer of Genesis Motor America. “Through our sponsorship of world-class tournaments like the Genesis Invitational and Presidents Cup, we connect with fans in a meaningful way by celebrating a shared love for the game. Our partnership with ‘The Hawk’ represents a further opportunity to connect with fans and grow brand awareness while building lasting emotional connections with golf audiences around the world.”

Building on its established presence in the golf community, including title sponsor of The Genesis Invitational and official automotive and mobility partner of the PGA TOUR, the brand’s inclusion in “The Hawk” reflects a consistent connection to the sport and the type of deeper brand integrations it continues to build.

Episode 6 features a dedicated storyline centered on The Genesis Invitational tournament with scenes that include branded set elements and tournament signage, along with verbal mentions during the broadcast. Genesis vehicles are also integrated throughout the episode, appearing on display across key tournament moments.

“My character in The Hawk, Lance, is sponsored by Genesis, and I genuinely love the GV80,” said Jimmy Tatro. “So, the whole partnership felt very natural, almost like an extension of the show.”

“Working with Genesis to unlock a new creative point of view for the brand was a really fun project to partner on. We even got Will Ferrell and his team involved in the creative process,” said Magno Herran, Vice President of Global Brand and Partner Marketing, Netflix. “At the end of the day, I love seeing a brand push beyond its usual comfort levels to play in the world of entertainment, and Genesis saw value in partnering with Netflix to attract new brand fans.”

Genesis’ involvement in “The Hawk” underscores a shift toward holistic marketing that blends entertainment, sport and culture through layered content and strategic integrations, creating more immersive brand experiences that extend beyond the screen and into ongoing cultural engagement.

About Netflix’s “The Hawk”

Lonnie Hawkins, (Will Ferrell) 2004’s number one golfer, struggles on the back nine of his career to recapture his magic. His body says retire, but his heart says he’s not done yet. His ex-wife and his son Lance, golf’s new golden boy, know he’s through. But with one more major to win to complete golf’s Grand Slam, Lonnie refuses to believe he’s anything other than one stroke away from the greatest comeback in golf history.

“The Hawk” premieres on July 16, only on Netflix.

The comprehensive partnership was in coordination between Genesis' media agency Canvas Worldwide, Netflix's in-house Brand Creative Studio and INNOCEAN USA.

For more information on Genesis and its entire lineup of vehicles, visit www.genesis.com.

FOUNTAIN VALLEY, Calif., July 1, 2026 — Genesis has achieved a No. 2 overall finish in the JD Power 2026 U.S. Initial Quality Study℠, climbing seven positions from ninth place in 2025. This significant improvement reflects continued progress across the Genesis lineup and a strong showing in key vehicle segments.

Genesis delivered exceptional results across multiple categories, including top three finishes for the G70 compact premium car, G80 upper midsize premium car and GV80 upper midsize premium SUV. These recognitions underscore the brand’s ongoing focus on craftsmanship, engineering and owner satisfaction in the first 90 days of ownership.

“Genesis continues to push forward with a strong commitment to excellence in every aspect of the vehicle ownership experience,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As we continue to expand our product offering, we are pleased to see SUVs and sedans across our lineup receiving top accolades in industry tests. This JD Power rankings further highlights our relentless pursuit for excellence in quality and reinforces the trust our customers place in the Genesis brand.”

Driving the brand’s rise were substantial improvements from the G80 sedan. The model saw meaningful reductions in reported customer issues, with gains concentrated in infotainment systems, features and controls, and overall usability.

Finishing second in its segment, GV80 posted strong, broad-based gains across multiple quality attributes including infotainment, features/controls and exterior and ranked among the top performers in the Upper Midsize Premium SUV segment, continuing to demonstrate the model’s strength.

“Earning the No. 2 overall ranking in the JD Power Initial Quality Study is a meaningful milestone for Genesis and reflects the entire organization’s dedication to delivering vehicles of the highest standards,” said Barry Ratzlaff, chief customer officer, Genesis Motor North America. “The continued momentum on GV70, GV80 and our sedan lineup highlight our ability to listen to customers, act quickly and continuously refine the experience. These rankings are a testament to the collaboration across our organization and our commitment to setting new standards for quality.”

Study Highlights:

• Overall industry initial quality improved significantly year over year, with fewer problems reported across nine of 10 categories evaluated. 

• Initial quality is measured by problems per 100 vehicles (PP100) during the first 90 days of ownership; a lower score indicates higher quality. 

• JD Power’s 2026 study is based on responses from 78,514 purchasers and lessees of new 2026 model-year vehicles. 

• Infotainment is the only category showing increased challenges, driven primarily by smartphone connectivity issues such as Android Auto and Apple CarPlay integration. 
   

FOUNTAIN VALLEY, Calif., Feb. 26, 2026 — Parents magazine has named the Genesis GV80 the best luxury five-passenger SUV in its 2026 Best Family Car Awards, highlighting the SUV for its combination of purposeful design, advanced safety offerings and intuitive features that support everyday family life. 

“GV80 reflects our commitment to delivering vehicles that exceed the expectations of our customers and their families,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “This recognition from Parents magazine reinforces the importance of thoughtful engineering and meaningful technology in creating an elevated driving experience for parents and passengers alike.” 

The Genesis GV80 delivers a refined in-car experience shaped by convenience, comfort and safety. Updated for the 2026 model year, the interior features a 27-inch-wide OLED integrated instrument cluster and navigation screen, redesigned console space with larger cupholders, and a wireless charging tray. Available advanced safety features include Rear Cross-Traffic Collision Avoidance Assist, Blind-Spot View Monitor, Highway Driving Assist 2 and Forward Collision-Avoidance Assist to support confidence on every trip. Families also benefit from the available Bang & Olufsen® premium audio system and Genesis Digital Key 2 that elevate the driving experience. 

The Parents list of Best Family Cars showcases vehicles that excel in safety and help enhance the everyday experiences of families. For many of us, cars serve as our second homes. They're the spaces where we connect through music, explore new places and transport our most precious cargo: our kids. Award winners are selected through a combination of expert evaluation, real-world testing and industry data review. Earning a 2026 Parents Best Family Cars Award highlights the GV80 as a trusted choice for families. 

2026 Genesis models are available now at Genesis retailers nationwide. For more information, customers should visit www.genesis.com or contact their local retailer. 

FOUNTAIN VALLEY, Calif., Feb. 4, 2026 — Car and Driver recognized four Genesis models in its 2026 Editors’ Choice Awards. The Genesis G80, G90, GV70 and GV80 were named as winners in their respective categories after editors carefully tested, evaluated and inspected nearly 450 vehicles on the market today. To win, a vehicle must have earned a rating of at least 9 out of 10 stars from Car and Driver’s expert vehicle reviewers. 

“In just a decade, Genesis has surpassed one and a half million vehicles sold globally – an important milestone that reflects the strong momentum behind our brand,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As we continue to grow, this recognition from the editors of Car and Driver underscores our commitment to delivering vehicles with timeless design, advanced technology and an exceptional driving experience.” 

Genesis’ award-winning lineup offers a comprehensive suite of advanced safety and convenience features, including available Forward Collision-Avoidance Assist, Blind-Spot Monitor, Surround View Monitor, Rear Cross-Traffic Avoidance Assist, Parking Distance Warning, Highway Drive Assist and more. 

Intuitive technology elevates the experience further with an available 27-inch OLED display that seamlessly integrates the gauge cluster and infotainment system, available Bang & Olufsen® premium audio, Genesis Digital Key and Smart Key. Carefully crafted design elements, such as the signature two-line headlamps with micro lens array (MLA) technology and G-Matrix Crest Grille, bring Genesis’ commitment to timeless design to life. 

The Editors’ Choice awards were conceived to serve Car and Driver’s growing audience of new-vehicle shoppers by providing them with a comprehensive list of recommended models. Editors’ Choice honorees range from compact sedans and hatchbacks to full-size SUVs and pickup trucks, all of which are the best at fulfilling their mission while maximizing value. Each one also aligns with Car and Driver’s assertion that the best vehicles are the ones that deliver an engaging on-road experience. 

The full list of Genesis vehicles recognized by Car and Driver 2026 Editor’s Choice Awards: 

• Genesis G80 – Luxury Mid-size Cars 

• Genesis G90 – Full-size Luxury Cars 

• Genesis GV70 – Compact Luxury SUVs 

• Genesis GV80 – Mid-size Two-Row Luxury SUVs 

The 2025 Genesis Championship was no exception. As the brand’s longest title-sponsored golf tournament, this event continues to serve as a platform to showcase how Genesis brings this philosophy to life not only for spectators, but also for the players and caddies. From elevated hospitality lounges to thoughtful touches on and off the green, the Genesis Championship exemplifies the brand’s commitment to excellence and care. But the final touch of Genesis’ unique brand of hospitality can be found in the Genesis model awarded to the one and only champion.

This year, on its grand stage, Junghwan Lee claimed the championship title, earning not just the coveted trophy but also a bespoke GV80 Black for himself. With his newly earned DP World Tour seed thanks to his triumph at the 2025 Genesis Championship, Lee has gained a foothold in the global arena, competing in the 2025 HSBC Abu Dhabi Championship in November and South Africa’s Nedbank Golf Challenge in December as his first tournament of the 2026 season.

Bespoke Luxury Befitting the Honor of a Champion

Genesis first gifted a bespoke Electrified G80 to the 2024 Genesis Championship winner Byeong Hun (Ben) An, a gesture meant to honor the excellence, performance and precision exhibited by the champion throughout the tournament.

As last year’s champion, Junghwan Lee was awarded an exclusive Genesis GV80 Black — a one-of-a-kind expression of the Genesis’ “Athletic Elegance” design ethos and innovative engineering ingenuity. Genesis Black is a trim exclusive to select Genesis models, distinguished by their striking black color theme that extends throughout the interior and exterior exuding understated luxury.

Upon opening the driver’s door, the eye is immediately drawn to the custom signature plate affixed to the arm rest. The plate is engraved with the year 2025 and Lee’s initials, the Genesis Championship trophy and the number of strokes that secured him the win. The signature plate was carefully crafted to complement the bold black interior of the Genesis Black series.

Continuing the theme are the headrests, each bearing the Genesis wing logo, the year 2025 and the player’s initials that are exquisitely embroidered on the smooth and supple black Nappa leather.

In addition, the doorsteps are adorned with bespoke engraving. The first-row doorsteps display the unmistakable “Champion’s Drive,” while the second row’s carry “Road to the World,” signifying how the Genesis Championship is an important pathway for Lee as he advances to the global golfing scene.

During the vehicle handover ceremony that took place at Genesis Suji, the Genesis Newsroom caught up with Lee who shared how he felt about his win and what it meant to him to be a new owner of a one-of-a-kind Genesis.

Genesis One of One Program: A Genesis Made for One

The Genesis One of One program, introduced in 2021 through a private showcase to its Middle Eastern customers, was officially launched in December 2023. Representing the pinnacle of personalization and craftsmanship, each model in the program is an exclusive creation, customized to reflect the personalities and preferences of its owner — from individualized design elements to bespoke features that ensure no two vehicles are the same.

Euikyeong Kang of Genesis’ One of One team, who oversaw the creation of Lee’s custom GV80 Black, said, “Although the 2025 Genesis Championship winner’s prize model is not a fully bespoke model from our One of One program, we focused on weaving into the car Lee’s journey to victory and entering the global stage through the Genesis Championship as a pathway. It showcases Genesis’ capabilities of expressing customers’ stories by adding personalized touches to their cars.”

Following its launch in the Middle East, Genesis plans to expand the One of One program to other key regions, including Korea.

Transcending Moments into Unforgettable Memories

From the grand stage of the Genesis Championship to the intricately designed interiors of Lee’s personalized GV80 Black, the brand continues to demonstrate its ability to transform extraordinary moments into lasting memories.

For Junghwan Lee, this bespoke GV80 Black is not just a trophy, but a testament to his achievement and a symbol of the painstaking attention to detail and sophisticated care Genesis extends to its champions.

The best route to Andong is from the north along National Route 35 out of Bonghwa County in North Gyeongsang Province. Ride along with us in the Genesis GV80 as we make our way through scenic vistas drenched in autumn colors that have inspired scholars for centuries.

The GV80 comes with a standard 5-seater setup for everyday drives with a generous 735 liters of cargo space — perfect for traveling with family or a large group of friends. The lush interior provides luxury and comfort while touring the Korean countryside.

First Stop: Dosan Seowon
Location: 154 Dosanseowon-gil, Andong, North Gyeongsang Province

En route to Andong is the most recognized of Korea’s nine UNESCO World Heritage historical sites, Dosan Seowon.  “Seowon” is the Korean term for a Confucian academy. An image of Dosan Seowon can be found the 1,000 won bill alongside Yi Hwang, the philosopher who built it in 1576 during the Joseon dynasty. Yi Hwang was also known by his pen name “Toegye,” meaning “Retreating Creek,” and is commonly regarded as one of the most important philosophers in Korean history.

The GV80 delivers exceptional performance and handling, making it an ideal choice for navigating winding mountain roads. Equipped with the innovative Terrain Mode, the GV80 ensures stability and safety in challenging driving conditions. Its advanced Auto Mode intelligently detects road conditions and adjusts the driving force with precision to prevent wheel slippage.

A tranquil space, Dosan Seowon is surrounded by mountains, comprising 14 buildings built to harmonize seamlessly with nature.  The complex includes “Jeongyodang,” a square lotus pond, “Nongun Jeongsa,” a dormitory for students, and “Dosan Seodang,” the main lecture hall where Toegye himself taught. The lecture hall also contains a tablet with the name of the academy written on it, a gift from King Seonjo, who was a proponent of Confucianism.

Second Stop: Andong Hahoe Folk Village
Location: 1164-1 Hahoe Village, Pungcheon-myeon, Andong, North Gyeongsang Province

Andong Hahoe Folk Village is one of the most well-preserved historical clan villages on the Korean peninsula. Built in the 14^th and 15^th centuries, the location and layout of the village is said to be determined according to Confucian values to receive both physical and spiritual vigor from the surrounding landscape.

Across the river to the north is a large cliff, called Buyongdae Cliff, and to the east is a grove of trees called “Mansongjeong,” or “The Grove of Ten Thousand Pines,” specifically planted by government official Unyong Ryu during the Joseon Dynasty to serve as a windbreak for the village.

Third Stop: Byeongsan Seowon
Location: 386 Byeongsan-gil, Pungcheon-myeon, Andong, North Gyeongsang Province

Just a few kilometers upriver from Andong Hahoe Folk Village lies another renowned Confucian academy, Byeongsan Seowon. This location is famous for its intentional design as an empty space to inspire reflection and learning. It also houses about 3,000 books, including a collection written by Yu Songnyong, a noted scholar of the Joseon period.

The main feature of this seowon is Mandaeru pavilion. The pavilion was designed simply, with only few pillars and a roof, to maximize the view of the surrounding natural beauty. This minimalism was intentional, as the beauty of empty space is deeply rooted in Confucian thought. Genesis practices a similar philosophy when designing the interiors of its vehicles, the “Beauty of White Space,” which emphasizes simplicity and elegance.

Fourth Stop: Gunja Village
Location: 33-6 Gunjari-gil, Waryong-myeon, Andong, North Gyeongsang Province

Andong preserves not just Confucian academies, but historical (and delicious) cuisine. A few kilometers north of the city is Gunja Village. It is the current home of a famous cookbook older than the nearby academies, as it was written in 1540, the early Joseon era, by the scholar Yu Kim. The name of the book, “Suunjapbang,” translates to “ways of making food fit for a man of refined taste.” This historic treasure has weathered countless challenges over the centuries to find its way to Yu Kim’s descendant, Doeun Kim, the head of Seolwoldang Hall, where she still uses the recipes today.

On a neatly set table in Seolwoldang Hall, dishes described in the first chapter of Suunjapbang are beautifully presented: “Samhaeju,” a traditional liquor, accompanies the vibrantly colored Three-Color Fish Egg Soup, which is the only hotpot dish in Korea made with freshwater fish. It is a mixture of sweetfish, shrimp, mung bean jelly and small rice cake balls made by coating sweetfish meat in mung bean flour. When warmed by the hotpot, these ingredients pair perfectly with the strong liquor – a comforting meal for a chilly season, soothing both body and soul.

Andong is also well-known for its own type of soju, a popular Korean liquor. Andong-style soju is a 45 percent ABV spirit distilled from wheat that originated during the Silla period. It pairs well with “jjimdak,” the region’s most famous dish: chicken, vegetable and glass noodles braised in a pan with soy sauce, garlic and chili peppers.

Fifth Stop: Woryeonggyo Bridge
Location: 569 Sanga-dong, Andong, North Gyeongsang Province

Just northeast and upriver of Andong is Woryeonggyo Bridge — arguably one of the most beautiful sights in Korea. It is the longest wooden bridge on the peninsula, stretching 387 meters. There is a pavilion at the bridge’s halfway point. During late autumn, as the temperature variations grow, early morning mist often hovers over the water. At night, the bridge is festooned with lights that dance along the lake’s surface.

Sixth Stop: Andongho Lake
Location: 437-7 Wolcheon-gil, Andong, North Gyeongsang Province

Andongho Lake is a man-made reservoir created by the construction of Andong Dam in 1976. Located east and upriver of Andong, it offers breathtaking views with the tranquil scenery of trees and mountains along its shoreline and mists that converge over the lake in late autumn mornings.

Final Stop: Musil Village
Location: Sugok-ri, Imdong-myeon, Andong, North Gyeongsang Province

The final stop on the journey is Musil Village. Situated a few kilometers east of Andong, it offers a quiet and serene oasis of tranquility.

Travelers can spend the night in a traditional hanok stay in Musil Village. The selection of traditional and contemporary hanok allow visitors to appreciate the scenic natural beauty of the secluded Musil Village, bringing them close to the beauty of the past.

As the sun sets over Andong, the Genesis GV80 has proven itself a reliable companion and a showcase of refined luxury and comfort on the road. From winding mountain roads to tranquil lakeshores, the GV80 seamlessly blends advanced technology, cutting-edge performance and timeless design to enhance every aspect of the travel experience.

Andong’s rich history, stunning landscapes, and cultural treasures offer a profound connection to Korea’s heritage, while the GV80 ensures every mile is met with elegance and ease. This adventure is a testament to how travel, when paired with the right vehicle, becomes a journey not just through places but through time itself — effortless, memorable and deeply inspiring.

FOUNTAIN VALLEY, Calif., Nov. 21, 2025 — Genesis was named Best Luxury Car Brand by U.S. News & World Report as part of the publication’s 2026 Best Vehicle Brand Awards.

“At Genesis, we are committed to delivering vehicles that blend timeless design, advanced technologies and a refined driving experience,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “Genesis continues to elevate our product lineup, and this recognition from U.S. News as Best Luxury Car Brand is a testament to our continued focus on exceeding customer expectations.”

Genesis’ award-winning lineup includes both sedans (G70, G80 and G90) and SUVs (GV60, GV70, GV80 and GV80 Coupe), offering a comprehensive suite of advanced safety and convenience features, including Forward Collision-Avoidance Assist[i], Blind-Spot Monitor[ii], Surround View Monitor, Rear Cross-Traffic Avoidance Assist[iii], Parking Distance Warning, and Highway Drive Assist[iv].

In addition to a focus on leading safety, drivers can enjoy intuitive technology, such as an available 27-inch OLED display integrating the gauge cluster and infotainment system, available Bang & Olufsen® premium audio, Genesis Digital Key, as well as carefully crafted designs that reflect the brand’s “Son-nim”, or honored guest, elevated hospitality approach.

“Genesis has been consistently crafting world-class products and a premium customer experience for nearly a decade,” said Alex Kwanten, Autos managing editor at U.S. News & World Report. “That’s reflected in vehicles that regularly upstage established luxury competitors. Four Genesis models top their classes in our rankings, and particularly strong scores from the GV70 and G90 helped clinch this award.”

The U.S. News & World Report Best Vehicle Brand Awards evaluate 39 automotive brands across six key segments, including cars, SUVs, trucks, and luxury vehicles. To determine the award winners, U.S. News Best Cars averaged the overall score of all the given brand's products in each award class. The vehicle scores are derived from the U.S. News Best Cars rankings, which take into account a range of data points like safety ratings and reliability data, as well as the consensus opinion of the automotive press. The brand with the highest average score was designated the winner in that specific category. Genesis earned top honors in the luxury category for its consistently high ratings in quality, comfort, and innovation.

SEOUL, Nov. 19, 2025 — True luxury isn’t just about sophisticated design and cutting-edge technology; it’s about safety. More than a luxury vehicle, Genesis is a sanctuary where advanced safety features and exceptional craftsmanship come together to create an elevated driving experience.

Several of the marque’s models have been independently recognized for their safety features, passing the most strenuous safety testing with flying colors. Most recently, six Genesis models were recognized for their excellent safety performance by the Insurance Institute for Highway Safety (IIHS). 

Independently Recognized

The IIHS awarded the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025) and 2025 GV80 models the 2025 TOP SAFETY PICK+ (TSP+) rating. IIHS also awarded the 2025 Genesis G90 the 2025 TOP SAFETY PICK (TSP) rating. IIHS awards only apply to U.S. models.

But what is the IIHS and what do these ratings mean? The IIHS is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.

Based on a vehicle’s performance in crashworthiness tests (small overlap front, moderate overlap front: updated test, and side: updated test) as well as crash avoidance and mitigation tests (headlights and front crash prevention: pedestrian), the IIHS assigns a rating for each test.

To qualify for 2025 IIHS TOP SAFETY PICK, a vehicle must earn good ratings in the small overlap front and updated side tests and an acceptable rating in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

To qualify for 2025 IIHS TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front, updated moderate overlap front and updated side tests. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights. 

Earning the 2025 IIHS TSP and TSP+ awards positively promotes Genesis’ reputation as a manufacturer of safe vehicles in the U.S. market. This is because American consumers trust the IIHS’s scientific and systematic safety evaluation methods. 

Raising Safety Standards

Earning these ratings is becoming increasingly challenging, as the IIHS’s evaluation standards have become more stringent over the past few years. In 2023, IIHS increased the weight and speed it uses in the side impact test. The same year, a nighttime vehicle-to-pedestrian front crash prevention evaluation was added. In 2025, IIHS updated the criteria to earn the 2025 IIHS TOP SAFETY PICK awards, including the requirement of better protection for second-row occupants.

Genesis welcomed the new, tougher criteria and stepped up to the plate. A total of six Genesis models earned the coveted 2025 IIHS TSP and TSP+ ratings under the more stringent IIHS regulations in 2025 — the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025), 2025 GV80, and 2025 Genesis G90. IIHS awards only apply to U.S. models.

However, over in Europe, Genesis has also won top honors from the European New Car Assessment Programme (NCAP). The Genesis G70, GV70, G80 and GV80 won “5-star” NCAP ratings in 2021, and the Genesis GV60 received a 5-star rating from NCAP in 2022.

Beyond Just Crash Testing

Genesis vehicles do well in independent safety evaluations because they are a part of a rigorous and comprehensive Group-level culture of safety technology development and testing. Before Hyundai Motor Group even releases a new model or submits it for outside testing, it tests it in-house at its R&D Center in Namyang, a 40,000-square-meter facility specifically designed and built in 2005 for thorough safety testing.

Within the Center, the Group spends about 4,000 hours and $7 million to run approximately 100 crash tests involving 27 different types of crash test dummies to make sure each new car model has the highest possible level of crash safety. The crash tests are only a small part of the safety testing process; most of the time is taken up in analyzing the crash results to extract meaningful insights. This data, combined with real-world accident reports from national highway and safety organizations worldwide, is used to develop and refine safety features, including innovations like the world’s first composite crash airbag developed by the automaker in 2019.

The result of all this testing is a comprehensive suite of preventative technologies that work together to reduce the likelihood of accidents. Here are some of the most notable safety technologies that can be found in Genesis vehicles:

Forward Collision-Avoidance Assist (FCA):  Uses a combination of radar and front-facing cameras to scan the road ahead for vehicles, pedestrians, cyclists and even oncoming traffic at intersections. If a potential collision is detected, the system issues visual and audible warnings to alert the driver. If the driver does not react to the warning sounds, FCA can apply partial or full braking to either mitigate or entirely avoid impact.

Blind-Spot Collision-Avoidance Assist (BCA): Uses radar sensors on the rear corners to monitor adjacent lanes for approaching traffic. If a vehicle is detected, a warning light appears in the side mirror and an alert sounds inside the cabin. If the driver ignores the warning and attempts a lane change anyway, the system can gently steer the vehicle back into its lane or, in some situations, apply selective braking to prevent a collision.

Advanced Airbags: Vehicles made by Genesis include 8-10 different airbags to protect passengers in a variety of potential collisions. Front airbags exist for both the driver and front passenger. Also included on the driver’s side is a driver’s knee airbag to prevent leg injuries in a head-on collision. Side airbags inflate between the driver and the door, and between the passenger and the door, to prevent injuries from side impact collisions. Between the driver and front passenger is also a center side airbag that pops in between the two seats, reducing the chance of first-row occupants hitting each other’s heads or other objects in the event of a side collision. Only 10 car models in the U.S. have this type of safety measure installed. There are also two rollover curtain airbags that deploy from both sides of the roof rails above the front and rear doors that further protect the heads of occupants in the car in the event of side impact collisions. They also deploy if a rollover is detected in models that have rollover sensors.

Note: Availability of models and configurations may vary by market.

FOUNTAIN VALLEY, Calif., Aug. 21, 2025 — JD Power today designated Genesis as its highest ranked brand overall and in the premium segment in the JD Power 2025 U.S. Tech Experience Index (TXI) Study. Genesis earned the top Innovation Index score by offering a range of advanced technologies across its product lineup. This represents the fifth year in a row that Genesis took top honors in the U.S. TXI study. The Genesis GV80 SUV was awarded best connected vehicle technology for a phone-based digital key, known as Genesis Digital Key 2, in the premium category.

“At Genesis, we pride ourselves in making vehicle ownership a personalized experience by treating every customer as our ‘Son-nim,’ or honored guest,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “We prioritize offering intuitive technologies that enhance the driving experience and are tailored to consumer needs. We’re delighted that these efforts have been recognized by our customers for five consecutive years.”

The Genesis GV80 was awarded the connected vehicle technology award for Genesis Digital Key 2, which allows the owner to access and drive the vehicle using their mobile phone. Genesis Digital Key 2 is compatible with Apple, Samsung and Google Wallet, as well as watchOS and Android Smart Watch.

The TXI Study measures the effectiveness of emerging technologies automotive brands bring to market on a 1,000-point scale. The index combines the level of adoption of new technologies for each brand with excellence in execution. The measurement of execution examines how much owners like the technologies and how many problems they experience using them.

The TXI Study analyzes 40 technologies divided into five categories: comfort & convenience, driver assist, electric vehicle, connected vehicle, and smart vehicle.

FOUNTAIN VALLEY, Calif., Aug. 1, 2025 — The New England Motor Press Association (NEMPA) has recognized Genesis in three award categories following its annual Winter Testing, further solidifying the brand’s reputation for delivering vehicles that excel in performance, design and year-round usability.

The 2025 Genesis GV80, named Winter SUV of the Year, was praised for its confident handling, advanced all-wheel-drive system, and elevated comfort in challenging weather conditions. The GV80 Coupe, a bold new addition to the Genesis lineup, earned the title of Best Premium Midsize SUV, while the Genesis G80 was honored as Best Premium Car, continuing its legacy as a refined and technologically advanced sedan.

“Genesis is committed to providing vehicles that not only deliver on design and innovation, but also meet the real-world demands of customers,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Winter performance and safety are essential, and these recognitions from the New England Motor Press Association reinforce the strength of our lineup in all conditions.”

NEMPA is the only automotive press association that formally conducts cold-weather testing. Each year, NEMPA’s annual awards recognize vehicles that offer exceptional capability and safety for drivers in the New England region. Winners are selected by a panel of veteran automotive journalists who evaluate vehicles in real-world winter driving conditions.

“At a time when established luxury brands are cheapening their products and skating by on name recognition, Genesis continues to lead on quality and originality in every vehicle segment,” said Clifford Atiyeh, President of the New England Motor Press Association. “This is a brand that resonates in New England, where many buyers prefer quiet luxury and strong value from their investments. The G80, the GV80, and the GV80 Coupe do not miss a beat. For year-round elegant design and driving enjoyment, these Genesis models overdeliver in our testing.”

The X Gran Equator Concept’s design tells a story of transformation. Its exterior, with clean lines, dark wheel arch cladding and 24-inch beadlock wheels, signals a readiness to tackle the wild. Geometric auxiliary lamps and a split-opening tailgate merge innovation with practicality, anchored by Genesis’ signature Two-Line headlamps. It’s a concept built to move seamlessly between sophistication and adventure.

But this concept is more than a standalone statement. It builds on over a decade of groundbreaking concept cars, each a bold step in Genesis’ evolution. These vehicles are more than creative exercises — they are foundational to the brand, expressing their distinctly Korean roots, technological ambitions and daring redefinition of luxury.

In this two-part series, join us as we dive into the most iconic Genesis concept cars of the past decade — 10 remarkable designs that have challenged conventions, captured imaginations and offered glimpses into the brand’s exciting trajectory.

1. Genesis Essentia Concept

The Essentia Concept is a grand tourer (GT) concept that boldly expanded the boundaries of Genesis’ design philosophy. Revealed at the New York International Auto Show in March 2018, it marked Genesis’ debut into the electric vehicle (EV)-based high-performance GT segment as the brand’s first battery EV. This concept car embodied the vision of a cutting-edge, all-electric luxury coupé. More than just a design study, the Essentia was a statement of intent, demonstrating Genesis’ ambition to create thrilling, beautiful EVs that blend advanced technology with passionate and progressive design.

The Essentia Concept’s exterior masterfully reinterpreted Genesis’ “Athletic Elegance” design philosophy, featuring a carbon-fiber monocoque with a sleek, aerodynamic silhouette and a low roofline, long hood and swept-back cabin. These elements are connected by the iconic Parabolic Line that gracefully runs along the shoulder of the car through to the muscular rear wheel arches. Dramatic butterfly doors enable effortless and elegant access to the vehicle. The rear of the car features an aerodynamic cut-off surface that houses the flush rear quad lamps and emphasizes the muscles of the rear haunch.

Inside, the cabin’s underlying design theory maximizes the connection between the car and driver. A mixed-material approach influenced by high fashion and classic color combinations includes cognac leather seats with chevron quilting. The driver and front seat passenger are divided by a slim center console covered in Oxford Blue leather that bisects the cabin. In front of the driver is an 8-inch widescreen display with piano black surround that displays only the information that is necessary for driving.

2. Genesis Mint Concept

The Mint Concept, unveiled at the 2019 New York International Auto Show in April, reimagined the concept of a luxury urban EV. The compact two-door, two-seater concept – a new typology – was designed for contemporary urban metropolises and demonstrated that luxury is not linked to size. The Mint Concept emphasized lightweight design and an intelligent, efficient electric powertrain, showcasing Genesis’ ability to think beyond traditional luxury segments and address future urban mobility needs.

With its clean, elegant surfaces, the organic exterior design is characterized by restraint and refinement. Features like the quad lamps that transport the brand’s Two Lines signature, G-Matrix graphics and Parabolic Line were carried over into production vehicles later. It is painted in Hunter Green matte, a nod towards traditional luxury cars, but more modern and fashionable. The most distinctive aspect is its innovative scissor-style openings that give side access to a generous parcel shelf in lieu of a traditional trunk. This design was created to facilitate loading the car in a more logical fashion, from the sidewalk, without blocking the walkway or needing to go around the back of the vehicle.

The interior was one of the first instances where the company showcased its “Beauty of White Space” interior design philosophy. Derived from a Korean aesthetic in which design is pared back and minimalistic, it brings a sense of calmness and expansiveness to the cabin. This is accomplished by structuring the interior to feel like a living space through craftsmanship, using lightweight textiles, cognac leather and mullion-free windows. Additionally, the center console can be folded, making the floating front bench into a settee. A small gauge cluster sits within the steering wheel further amplifying the feeling of space, while six small, copper-lined touchscreen readouts allow instinctive commands without losing sight of the road or contact with the steering wheel.

3. Genesis X Trilogy

The X Trilogy, revealed one at a time in succession, comprises the X Concept, the X Speedium Coupe Concept and the X Convertible Concept. This captivating trio celebrated Genesis’ Athletic Elegance design language in diverse forms, emphasizing the brand’s design capabilities and future direction for electric GTs. The “X” stands for “hidden hero” and the exploration of various potential designs for the brand.

X Concept

Revealed in March 2021, the X Concept is a high-performance GT concept that maximizes the use of the brand’s signature Two Lines design elements. The front of the X Concept features a low yet broad silhouette thanks to the combination of the shield-shaped Crest Grille and the Two-Line headlamps, which cut through the wheel arch. The car’s unique color, Lençóis Blue, was inspired by the lagoons of the Lençóis Maranhenses National Park in Brazil, which form into a lake during the rainy season, and was developed to express the level of sustainable luxury that Genesis pursues.

Inspired by the Beauty of White Space, the concept’s interior features a driver-oriented design, with a cockpit that surrounds the driver with all operating systems and displays. The space is further differentiated by coloring the driver’s seat scotch brown and the passenger seat an ocean wave green blue, which helps emphasize the concept car’s unique design. The entire interior is also made with upcycled materials that add unique character and highlight the concept’s eco-friendliness. The Two Lines design theme appears in the slim and indirect air vents that surround passengers, as well as the side window molding, and provides a sense of unity with the exterior design.

X Speedium Coupe Concept

The X Speedium Coupe Concept, revealed at Genesis House New York in April 2022, emphasized Genesis’ continued exploration of high-performance EVs with a unique and emotionally resonant design. The concept was born out of a freestyle design exercise that previewed what prospective owners of Genesis could expect from the marque’s next wave of EVs. The name Speedium was inspired by the passion for motorsports that was felt by Genesis designers at the Korean racetrack of the same name. It also encapsulates Genesis’ belief that passion for driving will remain strong in the era of electrification.

The X Speedium Coupe Concept inherited the timeless Athletic Elegance design philosophy of Genesis in an even more progressive way. While still a GT, its design hinted at future performance aspirations, as the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design. The deliberate “anti-wedge” design culminates in a streamlined look that exudes understated elegance.

On the front of the vehicle, Genesis’ signature Two Lines lamps have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis Crest Grille. It was designed to carry the brand signature for the electrification era by integrating the daytime running lamps with the low beam and high beam together.

The concept’s metallic emerald green exterior shade is officially called “Inje Green” and references the mountainous landscape where its namesake Korean racetrack is located.

The interior remains conceptual, focusing on the connection between driver and vehicle. Its two-tone interior clearly distinguishes the passenger space from the driver’s cockpit, set in “Pinegrove Green,” which perfectly complements the car’s exterior color.

X Convertible Concept

The X Convertible Concept was unveiled in November 2022. The crowning third concept in the trilogy, the X Convertible Concept materialized the brand’s Athletic Elegance design language in its purest form yet. Sharing its architecture and electric powertrain with the X Concept and X Speedium Coupe Concept, the car’s ideal proportions are complemented by design purity and exemplify the continued refinement in orchestrating design elements that make up the company’s design language. The X Convertible Concept reinforced Genesis’ commitment to emotionally evocative design and its ability to translate its luxury aesthetic into various body styles, including a captivating convertible.

Sharing the athletic proportions, Parabolic Line and Two-Line headlamps of its coupe counterparts, its exterior also has muscular blisters around the wheels that form an athletic Coke bottle plan view and integrate into an elegant silhouette when viewed from the side. Its long bonnet, generous dash-to-axle, short front overhang and long wheelbase are drawn rearwards towards the long deck, accentuating its stately yet relaxed poise. The Genesis X Convertible Concept's exterior is painted in Crane White. White cranes represent nobility and sanctity in Korea and Genesis wanted to weave these cultural elements into its colorways. The result is an exterior surface coated in white with pearl particles, achieving a luxurious sheen that dynamically frames the contrasting interior.

The interior features Giwa Navy and Dancheong Orange colors, which lend the cabin a modern look and feel, befitting the car’s vibrant character. These colors are inspired by Korean traditional roof architecture, a nod to both the brand’s origins as well as the most important aspect of convertibles. Giwa Navy takes its shade from the distinctive “giwa” dark roof tiles used on many traditional Korean buildings, while the inspiration for Dancheong Orange is one of the complementing shades of the decorative colorings, or “dancheong,” also found on traditional Korean wooden buildings. The latter serves as a bold accent color, encircling the cabin in a two-line motif and featuring on the stitching of the seats and fabric.

4. Genesis GV80 Coupe Concept

The GV80 Coupe Concept, unveiled at Genesis House New York in April 2023, combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. It was a statement of intent for more emotionally resonant, performance-oriented models and a preview of Genesis’ future direction. The GV80 Coupe Concept promised a dynamic and stylish alternative for Genesis enthusiasts, combining practicality with a strong dose of performance-oriented design.

This concept expertly blends the robust and commanding stance of an SUV with the sleek, sloping roofline characteristic of a coupe. It was the first Genesis concept to appear with a solid orange exterior color, which symbolizes the confident and passionate attitude of Korea. It also features a more aggressive front fascia sporting a double G-Matrix-patterned Crest Grille surrounded by quad lamps, which pair well with the unique five-spoke forged aluminum wheels and carbon fiber roof. All these design elements contribute to the concept’s dynamic driving qualities by lowering the center of gravity, emphasizing the vehicle’s sporty character.

The interior is a contrast between Genesis’ elegant Beauty of White Space philosophy and athletic attributes. It includes a three-spoke steering wheel, which emphasizes the sportiness of the GV80 Coupe Concept and contrasts with the black Nappa and suede leather with plaid double stitching, orange piping and carbon fiber weaves on the functional surfaces. The four bucket seats provide increased body support during cornering, contributing to passenger safety and comfort.

5. Genesis X Gran Berlinetta Concept and Genesis X Gran Racer Vision Gran Turismo (VGT) Concept

The X Gran Berlinetta Concept and the X Gran Racer VGT Concept delved deeper into Genesis’ performance aspirations and commitment to motorsports-inspired design, particularly within the digital realm. The Orange color of both concepts embodies Genesis’ high-performance spirit of Magma.

X Gran Berlinetta Concept

This stunning virtual race car was first designed specifically for the Gran Turismo video game series. Unveiled at the Gran Turismo World Series Finals in Barcelona in December 2023, it pushed the boundaries of automotive design with its extreme proportions, active aerodynamic features and a clear focus on track performance.

The X Gran Berlinetta Concept’s exterior embodies the most emotionally resonant expression of the Genesis brand’s characteristic Athletic Elegance design philosophy. Its design is pure and muscular with volumes centered around the wheels, emphasizing the cab-backwards proportions with Genesis’ typical anti-wedge attitude that is structured around a virtual parabolical tensioned theory common to the company’s lineup. Its dramatic lines and functional aerodynamics were originally conceived to dominate virtual racetracks.

X Gran Racer VGT Concept

A derivative of the earlier revealed Genesis X Gran Berlinetta Concept, this was the brand’s fourth vehicle developed for the Gran Turismo digital racing game series.

It has distinctive active aerodynamic flaps that are electronically controlled for precise adjustments to enhance the car’s aerodynamic qualities and road-holding capabilities, while the flat underbody design further reduces drag and improves vehicle stability. Additional aerodynamic enhancements include a front splitter, rear diffuser, strategically placed canards on the front fascia and a more aggressive rocker panel. The design also features the marque’s signature Parabolic Line that extends from the front to rear, which results in a timeless proportion that epitomizes Genesis’ aesthetic. Its iconic silhouette is filled out by voluminous fenders and a real carbon rear wing, giving it a look that exudes an aura of dynamism and raw power.

Check out Part 2 where we continue to explore a decade of visionary design through Genesis’ most iconic concept cars.

FOUNTAIN VALLEY, Calif., July 29, 2025 — Cars.com has named the 2025 Genesis GV80 and GV80 Coupe among its 2025 Best Cars for Car Seats, recognizing both SUVs for their exceptional child safety seat accommodation and family-friendly design. The GV80 and the GV80 Coupe are among only seven vehicles to earn this prestigious recognition, out of the 51 models tested.

Both the GV80 and the GV80 Coupe earned this distinction, further demonstrating Genesis’ commitment to safety, usability, and thoughtful design for families.

“The Genesis GV80 and the GV80 Coupe deliver more than just comfort and performance,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Both SUVs offer safety-focused features and ample passenger room that make everyday life more comfortable and meet the needs of modern families.”

“Whether you choose the sleek GV80 Coupe or the more traditional GV80, these vehicles deliver exceptional family-friendly performance, which is why they both made the 2025 Best Cars for Car Seats list,” said Jennifer Geiger, Cars.com news editor and certified child passenger safety technician. “Both models earned A grades, thanks to roomy second rows, easy-to-access LATCH anchors and good fits for all of our tested car seats. The GV80 Coupe surprised us with its generous legroom and accessible LATCH anchors – even with its sloping roofline – while the GV80’s stable buckles make it a breeze for kids to buckle themselves.”

Cars.com’s Car Seat Checks evaluate how well vehicles accommodate various types of child safety seats using a standardized methodology. The evaluation includes ease of installation, available space, and accessibility of LATCH anchors and tethers.

The 2025 GV80 and GV80 Coupe represent the brand’s continued commitment to delivering elevated comfort, innovation, and family-focused safety. Both models feature a comprehensive suite of advanced driver assistance systems, including Forward Collision-Avoidance Assist, Blind-Spot Collision-Avoidance Assist, and Safe Exit Assist—designed to help protect all occupants, especially families with young children.

LOS ANGELES, July 23, 2025 — Genesis is shifting into high gear with an exciting new entertainment venture to celebrate the upcoming release of Disney’s “Freakier Friday,” hitting U.S. theaters on Aug. 8. In a fun twist worthy of the film’s iconic body-swap premise, Genesis is making a star-studded appearance of its own with its award-winning SUV lineup, including the sleek GV60 and the bold GV80, featured prominently in the much-anticipated sequel to the 2003 Disney classic “Freaky Friday.” Genesis’ media agency, Canvas Worldwide, facilitated a targeted media campaign that included linear and social media support, along with a custom spot highlighting the vehicle placement in the new film.

“Genesis is dedicated to crafting vehicles that understand and anticipate the needs of modern families,” said Amy Marentic, Chief Marketing Officer of Genesis Motor America. “Through our collaboration with Disney on ‘Freakier Friday,’ we’re inviting consumers to discover how Genesis can help them navigate life’s daily adventures and empower the leading women who drive them.”

Genesis vehicles are along for the ride as Tess (played by Jamie Lee Curtis) and Anna Coleman (played by Lindsay Lohan) navigate their latest body-swapping adventure in “Freakier Friday.” Whether it's Tess recharging in her all-electric GV60 or Anna cruising through LA in the spacious GV80 SUV, each vehicle becomes an extension of their personalities — refined, bold and ready for anything. As the story unfolds, Genesis helps drive the emotional and physical journey of family dynamics and rediscovery, offering a sanctuary on wheels and a stylish symbol of connection across generations.

Through this integration with Disney’s “Freakier Friday,” there’s an opportunity to introduce new families to the Genesis brand through the lens of storytelling. Rooted in the Korean principle of “Son-nim,” or treating every customer as an honored guest, Genesis brings its distinctly Korean hospitality to the big screen, not just through its vehicles, but also the experiences they enable. Whether it's the peacefulness of the GV60's elegant cabin or the powerful presence of the GV80 on the road, each model reflects Genesis' commitment to creating memorable, human-centered moments.

Buying a Genesis car isn’t merely about transportation. It’s buying an experience. And at the heart of this is a Korean philosophy that emphasizes treating customers as honored guests, known as “Son-nim.”

A Sanctuary of Comfort in Europe

At Genesis, Son-nim is more than a tagline — it’s a core belief that permeates every facet of the Genesis brand. Genesis cars seamlessly integrate into the lifestyles of their owners and become a trusted companion in daily life.

Such is the case for Manuela Orfanò, a team lead at GP Piping Systems in Switzerland, a producer of pipes for water and cooling applications.

Orfanò describes her GV60, an electric vehicle (EV), as her “private spa,” a sanctuary where she can unwind and prepare for the day ahead.

“I can tell you what my mom always says when she sits in the car,” Orfanò shares, “‘Manu, che lusso!’ [That’s Italian for] ‘Oh, what a luxury!’”

Among her favorite features is Remote Smart Parking Assist (RSPA), which provides her with a sense of ease that makes everyday life much smoother and more convenient.

Charlie Langhorne, co-founder and managing director at Wild in Art in the U.K., a platform for artists to showcase their work, compares his Genesis GV80 to a cozy “cocoon.”

He especially loves the heated steering wheel and seats, mentioning, “When I’ve had a long day, I’ve got a long drive ahead of me, I’ll get in and go, ‘aah,’ relax, and ‘now let’s drive!’”

The unmatched comfort and luxury of his spacious SUV especially comes in handy for his active lifestyle that includes cycling and running.

“I know the car is not going to worry about having my bike in the back,” he says. “Everything is so beautifully put together. Everything is so tactile.”

For Sebastian Wacht, partner at the management consulting firm W&W Beratung Maximilian und Sebastian Wacht in Germany, his Genesis GV70 strikes the perfect balance between comfort, reliability and understated elegance.

“Long-distance comfort is very important to me because I travel a lot for business when I meet with customers,” Wacht says.

Genesis’ exceptional customer service, including direct access to a technical assistant, deepens his appreciation for the marque. Most of all, Wacht mentions he appreciates the vehicle’s design, which is both stunning and subtle.

White-Glove Service in Canada

In Canada, Genesis owners like Robert and Doug cite the brand’s “white-glove” offerings as a vital component of their Son-nim experience.

A key highlight of these perks is none other than the tailored concierge service, which allows potential customers to arrange an at-home test drive and delivery to a location of their choice. The concierge also serves as the primary contact point after the purchase date, available to assist with maintenance tasks and any other issues that may arise.

“It’s perfect,” says Robert. “They're extremely respectful of my schedule and my time.”

So far, owning a Genesis has been nothing but wonderful, he says.

“My job is extremely busy and stressful, and I find when I have that transition time from leaving the office to home, getting in the comfort of my car is a wonderful experience,” he says. “The ride is the quietest ride I’ve ever had.”

When buying a Genesis, Doug was particularly impressed that he got answers to all his questions — a quality that’s ironically hard to find these days. 

“That wasn’t always the case with the vehicles that I’ve bought [in the past],” Doug confides. “I just love that they care and value me as a true customer.”

From the start, Genesis made the entire process effortless for Daniel, an avid skier and sports car enthusiast who owns a G70. Daniel’s Genesis Experience Manager delivered his vehicle to the ski hill when he finalized his purchase, creating a moment he will never forget.

“I was head to toe in ski gear when they delivered it to me,” he says. “It was so awesome.”

Daniel’s G70, he says, is the perfect match for his adventurous lifestyle, delivering luxury, performance and all-weather capability.

“The G70’s Comfort and Sport modes are a game changer. I stick to Comfort Mode for longer drives, but Sport Mode really shines on windy cottage trips, tightening up the suspension and making the car feel like a performance vehicle.”

Some other favorite features include the Head-Up Display (HUD) navigation, seat extender and the ability to start the vehicle and adjust the climate from his phone, the last of which is particularly useful in coping with the unpredictable weather of Ontario, Canada, where he lives.

“Whether I’m towing my jet-ski or navigating winter snowstorms,” Daniel shares, “the G70 always keeps me secure and ready for anything.”

Owner-Exclusive Events

The Genesis owner community is not just a group of vehicle owners but a network of Son-nim who genuinely share a deep appreciation for Genesis’ quality, innovation and customer-centric approach. Genesis gathers this community through yearlong events and experiences that allow owners to build connections with fellow Son-nim.

Orfanò’s unforgettable experience at the 2023 Genesis Scottish Open is just one example.

One of the top five tournaments on the DP World Tour, the Genesis Scottish Open is held every July at the exclusive Renaissance Club, located just outside Edinburgh in East Lothian, Scotland. Knowing how much she loves golf, Genesis invited Orfanò to participate in 2023.

“Getting the chance to play the same course with the same pin position was something I will never forget,” Orfanò recalls. “You’re not just buying a car; you’re buying an experience.”

For Jean-Francois, receiving an invitation to the 2023 NHL Awards in Nashville, Tennessee, was a once-in-a-lifetime opportunity that underscored Genesis’ dedication to creating memorable moments for its customers. The chance to engage with NHL coaches and alumni, paired with the brand’s hospitality, made the event truly special, he says.

“My experience with Genesis has been amazing,” notes Jean-Francois. “From the vehicle selection to delivery, everything has been a 10 out of 10.”

Jean-Francois’s enthusiasm for the brand was echoed by fellow Son-nim Keith and Rochelle, both of whom joined the 2024 NHL All-Star Weekend in Toronto, Canada.

Keith, along with other Genesis owners, were treated to a VIP experience that included going shopping with NHL alumni Tie Domi.

“When my friends enviously asked how I won such a cool prize, all I could say was I just bought a vehicle I’m really happy with,” Keith remarks. “With respect to performance, design, vehicle appointments and technology, my Genesis rivals any luxury vehicle I have owned.”

Rochelle wholeheartedly agrees. “As a Genesis owner, I continue to receive exceptional service,” she says. “I highly recommend Genesis for their luxurious vehicles, exemplary service, expertise and dedication to their clients.”

Disclaimer: The Genesis owners in Canada mentioned in this article are identified solely by their first names, reflecting their choice for privacy.

FOUNTAIN VALLEY, Calif., Jan. 31, 2025 — Car and Driver recognized seven Genesis models in its 2025 Editors’ Choice Awards. The Genesis G70, the G80, the Electrified G80, the G90, the GV70, the Electrified GV70 and the GV80 were named as winners in their respective categories after editors carefully tested, evaluated and scrutinized nearly 500 vehicles on the market today. 

“At Genesis, we are fully committed to delivering vehicles with timeless designs, advanced technologies and an exceptional driving experience,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Our product lineup is rapidly evolving to meet consumer needs and having multiple Genesis models included in the Car and Driver Editors’ Choice Awards for the third consecutive year is a testament to this.” 

Each vehicle recognized by Car and Driver has been deemed the best at fulfilling its mission while also offering great value and a rewarding driving experience. The criteria used to determine the vehicles selected for the Editors’ Choice list include the results of Car and Driver’s rigorous testing, editors’ subjective evaluations of each vehicle’s performance, how well a vehicle fulfills its intended mission, and the ranking each vehicle earns within its market segment versus its competitors. 

The following is the full list of Genesis vehicles recognized in the 2025 Car and Driver Editor’s Choice Awards:

• The Genesis G70 – Entry-Luxury Car 
• The Genesis G80 – Mid-Size Luxury Car 
• The Genesis Electrified G80 – Luxury Electric Car 
• The Genesis G90 – Full-Size Luxury Car 
• The Genesis GV70 – Compact Luxury SUV 
• The Genesis Electrified GV70 – Luxury Electric SUV 
• The Genesis GV80 – Mid-Size Luxury SUV 

It was just as Jacky Ickx remembered from 42 years ago, when the Belgian racing legend drove to victory at the 1983 Dakar Rally. 

Ickx, a Genesis Brand Partner, was back at the grueling off-road race, but this time as an “honorary guest” in the newly built Genesis GV80 Desert Edition. 

For two weeks, Ickx tracked 6,000 kilometers out of the nearly 8,000-kilometer Dakar route in Saudi Arabia, journeying from Bisha to Shubaytah and stopping at each bivouac along the way to connect with young racers and share his insights.

From conception to realization, here’s how it all unfolded.

Development of the GV80 Desert Edition spanned several months in 2024 and was executed in partnership with the auto company W Motors, headquartered in Dubai.

Genesis Chief Creative Officer Luc Donckerwolke, center, led the project, ensuring that the brand’s dedication to “Athletic Elegance” was well-demonstrated in the vehicle’s enhanced performance capabilities.

The vehicle was presented to Ickx on Dec. 30, 2024, at Genesis Wallan Showroom in Riyadh, Saudi Arabia, in celebration of his 80th birthday, which took place two days later.

In honor of his birthday, the Dakar organizer also gifted Ickx with an “E80” sticker.

“I’m proud to be a part of this remarkable project,” Ickx said as he signed the engine cover, just days before he would finally put the vehicle to the test.

Behind the wheel, one of the first things Ickx noticed was how aggressive it was. The enhanced front lighting system, upgraded adjustable suspension and all-terrain tires quickly became his favorite features.

Ickx was later joined by his daughter Vanina, a former racing driver herself, midway through the rally.

It wasn’t the father-and-daughter’s first time at the event. Together they participated in the 2000 Paris-Dakar-Cairo Rally, which memory they both hold dear to this day.

“The GV80 Desert Edition calls for adventure, yet with an undeniable touch of elegance and comfort,” said the younger Ickx. “From the distinctive wheels to the remote-controlled lamp rack on the roof that illuminates the desert, the vehicle is really full of curiosity, audacity and performance.”

After an exhausting 6,000 kilometers, the journey was finally over. Once again, Genesis demonstrated its fearlessness, Ickx thought. “They make everything happen for the sheer pleasure of their customers," he said. "They are never afraid.”

Frankfurt, Germany, Jan. 21, 2025 — Jacky Ickx has completed his Dakar 2025 journey in a unique Genesis GV80 Desert Edition.

More than four decades on from his historic win at the 1983 Dakar, Ickx returned to the desert behind the wheel of the bespoke all-terrain GV80. Created by Genesis in celebration of the legendary racing driver and Genesis Brand Partner for his 80th birthday, the GV80 Desert Edition was unveiled during an exclusive handover ceremony at Genesis Wallan Showroom in Riyadh, Saudi Arabia, on Dec 31. An “E80” sticker was also gifted to Ickx by Dakar organizers that day in honor of his birthday.

Designed to bring Genesis’ signature luxurious onboard experience to the most extreme conditions, the GV80 Desert Edition is inspired by Ickx’s pioneering spirit and relentless passion for adventure. Based on Genesis’ flagship SUV, the desert edition features a comprehensively enhanced offroad specification to deliver style, resilience and elevated performance, retaining the GV80’s effortless convenience and unrivalled comfort.

Ickx and the GV80 Desert Edition immediately embarked on their first adventure, tracking the 6,000-kilometer route of Dakar 2025 from Bisha to Shubaytah, with Ickx joining the competitive teams at each bivouac along the way. 

An honorary guest at the formidable event, Ickx is a highly respected advisor within the Dakar Rally community. Throughout the competition, Ickx took the opportunity to visit checkpoints and share his support with the drivers and teams, also being joined by Genesis Magma Racing team driver Andre Lotterer along the way. 

Power, Presence and Performance 

Immediately recognizable by its wider, purposeful stance, the GV80 Desert Edition’s arches are extended by 40 millimeters at the front and rear to accommodate bespoke 20-inch forged alloy bead-rock wheels and all-terrain tires. 

A comprehensively upgraded adjustable suspension system has been specifically engineered for desert conditions, providing maximum ground clearance, superior damping, and enhanced stability on soft sand and rocky trails. 

A dedicated desert setting is also accessible through the GV80’s Intelligent Drive Mode system, optimizing the powertrain for the most demanding conditions, underlining the desert edition’s performance credentials. 

Elegance and Resilience 

At the front, Genesis’ advanced Intelligent Front Lighting System is enhanced with a Baja Designs-integrated lighting system, incorporating LED auxiliary lights on the fog lights, A-pillars, and roof to offer exceptional visibility. As well as accommodating an LED light bar, the custom roof rack includes mounts for fuel canisters, sandboards and a rooftop tent. 

The desert edition’s unique blue bodywork and single white stripe livery also pay tribute to Ickx, honoring the iconic race helmet colors worn throughout his career. 

Practicality Meets Luxury 

The GV80 Desert Edition’s interior balances adventure-ready utility with Genesis’ signature onboard entertainment and convenience features. 

In the cargo area, an integrated drawer system now securely stores a full-size spare wheel, tools and essential emergency equipment, with additional compartments for water supplies, first aid kits and communication devices. 

An Enduring Collaboration 

Approaching his second year as Genesis Brand Partner, Ickx’s phenomenal racing achievements and pioneering spirit position him as the perfect ambassador. The partnership continues to evolve as Genesis expands into high-performance models and motorsports, drawing on his illustrious racing career to offer strategic insights. 

At the recent launch of Genesis Magma Racing in Dubai, Jacky Ickx was announced as the team’s official racing advisor. The new role will complement his existing duties, encompassing brand ambassador, diplomat and advisor to the development of Genesis cars. 

The Genesis GV80 Desert Edition project was managed by Luc Donckerwolke, Chief Creative Officer of Genesis, built in partnership with Genesis Middle East and renowned customization specialist W Motors. 

That's how Minhee Ryu, Youngju Oh and Hyesoo Kim approached the task when they were assigned to develop the blackout versions of the GV80 and the GV80 Coupe. 

Ryu joined as a Senior Designer with the Genesis CMF Team, Oh as a Senior Manager from the Genesis Brand Marketing Planning Team, and Kim as a Manager of the Genesis Product Planning Team. 

With four Genesis Black models now launched in Korea and plans underway for expansion into other markets, the trio is confident that the brand has successfully set itself apart from the league. 

Four Genesis Black models have been launched so far: the G90 Black, the GV80 Black, the GV80 Coupe Black and the G80 Black. How did the all-black trim come to life? 

Oh: When we first began planning the project, we reflected on what the color black means for the brand. This intrinsic question led us to examine our very name, Genesis, which means beginning and creation. Everything starts from black; black is the origin of everything. In this sense, we felt that both Genesis and black symbolize creation, and particularly a focus on essence. By blacking out all exterior and interior elements, we are showcasing the pinnacle of our brand identity, “Athletic Elegance.”

What makes Genesis Black different from the all-black trims of other brands? 

Kim: It’s all in the details. When you look at the all-black trims offered by other brands, you will notice they allow flexibility in some interior and exterior colors, which causes the black areas to stand out like accessories. In contrast, every element of a Genesis Black model, big or small, is uniformly black. Just pure black. This creates a harmonious blend that underscores black’s elegance. 

How small of a detail are we talking about here? 

Kim: Not just the Crest Grille, wheels, emblem, wood garnishes and door steps, but even the tiny buttons and switches were all developed as Genesis Black-exclusive details that required changes in our manufacturing methods. Even the Bang & Olufson logos on the speakers were made in a darker shade. 

Looking back, what was the hardest part of the development process? 

Ryu: Creating an all-black trim doesn’t mean we simply grabbed a paintbrush and colored everything in one stroke. We had to experiment with dozens of black variations for each material, carefully considering how they interact with light. We then tested how these materials looked in conjunction with other components and the overall ambiance they created. For example, when we were working on the Black Ash Real Wood Trim, we went through endless rounds of sampling processes to create the natural mix of black and wood patterns. We ultimately ended up applying a subtle brass color to the wood grain area to enhance the luxury feel of the wood while ensuring it matched with the surrounding elements. 

Kim: Considering how each vehicle contains tens of thousands of parts, changing just one — even its color — prompts a chain of questions we have to investigate and think through, like how they will affect operations on the factory line. 

Genesis Black also marks the first time the brand used recycled materials. How did that go? 

Ryu: As a brand, we’re all about finding interesting new materials that would elevate the driving experience. For Genesis Black, we used recycled materials and natural substances that require special manufacturing processes. For instance, the seats in Genesis Black models use carbon black powder extracted from discarded tires. Some of the dyes and oils used in the leather dyeing process have been replaced with pine bark and flaxseed oil. About 20 percent of the yarn used in the car floor carpets is made from recycled nylon derived from discarded fishing nets, while the floor mats incorporate modal fiber sourced from beechwood.

It's been about a year since the first Genesis Black model — the Genesis G90 Black — was released in Korea. How have customers responded so far? 

Kim: The G90, which was already popular in black, has become even more favored with the all-black theme. With the G90 Black, we aimed to attract a younger demographic compared to the traditional G90, and sales figures indicate we have successfully achieved this goal. 

Before we go, how do you hope customers will connect with Genesis Black? 

Oh: We hope our customers take pride in owning a Genesis Black. We want them to feel so connected to their vehicle that whenever they mention they drive a Genesis to their friends or family, they highlight one additional detail: that it’s a Genesis Black. 

1. GENESIS UNVEILS GV80 BLACK AND GV80 COUPE BLACK

On Oct. 2, Genesis added two more models to its Genesis Black lineup, the GV80 Black and the GV80 Coupe Black, presenting an all-black finish that permeates every intricate detail with refinement. 

2. GENESIS UNVEILS NEOLUN AND GV60 MAGMA CONCEPTS, SHOWCASING FURTHER EVOLUTION OF THE BRAND

At an exclusive event held in New York on March 25, Genesis revealed its first full-size electric SUV concept, the Neolun, and launched the high-performance Magma program, marking a critical milestone in the brand’s evolution. 

3. GENESIS UNVEILS LUXURY PERFORMANCE VISION WITH GENESIS MAGMA RACING, BACKED BY HYUNDAI MOTORSPORT

Genesis officially launched its motorsports program, Genesis Magma Racing, on Dec. 4 in Dubai, pledging to compete in the World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship in 2027. 

4. GENESIS UNVEILS X GRAN RACER VGT CONCEPT AT BUSAN INTERNATIONAL MOBILITY SHOW

The Genesis X Gran Racer Vision Gran Turismo Concept was unveiled for the first time ever at the Busan International Mobility Show 2024 in Busan, Korea, on June 27, also marking the first time that a Magma vehicle was shown to the Korean public. The model became Genesis’ fourth vehicle developed for the Gran Turismo digital racing game series. 

5. WHY GENESIS DROPPED FOG LAMPS

Fog lamps have become a rarity in the luxury auto landscape thanks to technological advancements, and Genesis is no exception. 

6. MAKING CAR SEATS MORE COMFORTABLE (WITHOUT COMPROMISING SPACE)

Achieving the right balance of comfort and space in car seats can be challenging, as enhancing one often compromises the other. The “Ergo Motion Seat” developed by Genesis aims to tackle this very conundrum. 

7. GENESIS LAUNCHES NEWLY DESIGNED GV70 IN KOREA 

The first-ever redesign of the Genesis GV70 was launched in Korea on May 8, completed with a more refined silhouette and enhanced product appeal. 

8. INSIDE THE REDESIGNED GENESIS GV70: RIDE AND HANDLING

Research engineers from the Namyang R&D Center gathered with local media in June, a month after the redesigned Genesis GV70 was launched in Korea, to introduce the host of enhancements in ride and handling. 

9. GENESIS LAUNCHES TRACK TAXI NORDSCHLEIFE PROGRAM AT NÜRBURGRING

The Genesis Track Taxi Nordschleife program was launched at the world-famous Nürburgring in Germany on June 18, offering passenger rides in a specially modified Genesis G70, dubbed the G70 Track Taxi Nordschleife.

10. INSIDE THE REDESIGNED GENESIS GV70: NOISE, VIBRATION AND HARSHNESS

The June tech event with research engineers from the Namyang R&D Center on the redesigned GV70 also touched upon the model’s noise, vibration and harshness improvements. 

FOUNTAIN VALLEY, Calif., Dec. 13, 2024 — The 2025 Genesis GV80 was named Luxury SUV of Texas by the Texas Auto Writers Association (TAWA) at the 31st Annual Texas Truck Rodeo, a distinction earned alongside a competitive lineup of leading SUVs. 

“The GV80 represents the pinnacle of our commitment to blending ‘Athletic Elegance’ with cutting-edge technology in our SUV lineup,” said Claudia Márquez, Chief Operating Officer of Genesis Motor North America. “Texas is a key market for the GV80 and the Genesis brand, and this recognition from the Texas Auto Writers Association underscores our dedication to delivering vehicles with unparalleled comfort, safety and innovation.” 

The newly enhanced 2025 GV80 includes updated exterior design elements and a comprehensive interior redesign that elevates the in-car experience, featuring a 27-inch OLED integrated multimedia cluster and navigation screen. 

Over 40 journalists from across Texas tested a variety of vehicles in their respective categories. Votes were based on each vehicle’s interior and exterior quality, value, performance and overall personal appeal. The votes were submitted electronically, calculated by an independent accounting firm, and presented to TAWA for the award announcement. 

As winner of the Luxury SUV of Texas category, the 2025 GV80 earns consideration for one of TAWA's highest honors — SUV of Texas — which will be announced at the Houston Auto Show in January 2025. 

Here’s how they stand out from their base models. 

The Purest Black

Both the GV80 Black and the GV80 Coupe Black confidently removed their model names and trim emblems in the rear, replacing them with dark-metallic “GENESIS” lettering. The harmonious integration of exterior decoration elements under the black tone and manner not only redirects attention to Genesis’ signature arch-type Parabolic Line sweeping across the voluminous body but also enhances the delivery of “Athletic Elegance," the brand's design philosophy.

Inside the cabins, the interior materials, each with unique textures and light reflectance, are expertly combined in black, delivering peace, comfort and tranquility. Behind this harmony stands Genesis’ rigorous efforts and advanced technology to coordinate the different shades of black — a color that, by nature, absorbs light differently by materials.

The GV80 Black and the GV80 Coupe Black feature interior designs that enhance their exclusivity, including real wood garnishes and quilted leather seats, which are accentuated by black suede materials, black aluminum speaker grilles and black door steps. 

To promote the virtuous cycle of resources, the leather seats, door trims and quilted rear seats have all been dyed with recycled carbon black extracted from waste tires. 

The distinctive black accents of Genesis Black are even applied to smaller details like switches, the shift-by-wire (SBW) system and Smart Key.

2025 GV80, GV80 Coupe: Elevated Ride Comfort 

Aside from the Genesis Black models, both the GV80 and GV80 Coupe have undergone product upgrades for the 2025 model year. 

The most significant change in the 2025 GV80 and GV80 Coupe is the improved ride comfort, due largely to the application of a new type of hydro bushings in the front suspension, dubbed “Hydro G-Bushing.” The hydro bushings minimize vibrations and jolts on the road, providing a much more serene driving experience than before. 

Hydro G-Bushings, which have been applied to the rear suspensions of the GV80 and the GV80 Coupe since 2023, encapsulate fluid within the bushings to create flow paths that absorb external vibrations more effectively. This results in greater damping force against specific frequencies (vibrations) compared to conventional rubber bushings, leading to better ride comfort. 

Another notable upgrade of the 2025 GV80 and GV80 Coupe is the refined emotional quality, evident through the integration of sophisticated Genesis-specific alert sounds in advanced driver assistance systems such as Parking Distance Warning (PDW), Lane Departure Warning (LDW) and Blind-Spot Collision Warning (BCW). 

The expanded use of leather on the lower trim of the B-pillar further emphasizes the brand’s commitment to luxurious details. 

In terms of convenience, the Digital Key 2 now allows access to both the front and rear doors, boosting practicality in various scenarios, such as unlocking the door to retrieve items from the back seat or permitting a rear passenger to enter first when the door is locked. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

SEOUL, Nov. 29, 2024 — Genesis today announced its official launch in Kazakhstan at a private event at The Ritz-Carlton, Almaty. In partnership with local distributor Astana Motors, Genesis is poised to introduce its award-winning lineup to the Kazakh market. This collaboration ensures that customers in Kazakhstan will have access to Genesis' range of luxury vehicles, complemented by unparalleled service and support. 

The event also marked the official opening of Genesis’ first showroom in Kazakhstan, which is located within The Ritz-Carlton, Almaty. 

"Expanding into Kazakhstan marks a significant milestone in our global growth strategy," said Mike Song, Global Head of Genesis. "We are excited to bring our unique blend of design excellence, advanced technology and customer-centric philosophy to this dynamic market. Our partnership with Astana Motors will enable us to deliver the Genesis experience to Kazakh customers, meeting their expectations for luxury and performance." 

Strengthening Local Manufacturing 

The launch of Genesis in Kazakhstan is further bolstered by the presence of the Hyundai Trans Kazakhstan Plant, a state-of-the-art production facility in Almaty. This plant, operated by Astana Motors, plays a pivotal role in the development of the local automotive industry, assembling Hyundai vehicles to meet the highest standards of quality. 

To further support the market launch, Genesis models will be assembled at the Hyundai Trans Kazakhstan Plant, ensuring that customers in the region receive vehicles crafted with precision and care. This alignment not only enhances the brand’s ability to deliver its luxury models efficiently but also underscores Hyundai Motor Company’s commitment to investing in and supporting local markets. 

“Genesis is a globally recognized brand with the highest standards of performance, design, safety and innovation," said Nurlan Smagulov, Founder and Chairman of Astana Motors. “We are grateful to our partner, Genesis, for trusting us to officially represent the brand in Kazakhstan and for the opportunity to provide clients with new luxury cars and top-notch service from our certified Genesis team here in Kazakhstan.”

A Milestone in Global Growth 

The launch event included the unveiling of the newly designed G80 and GV80 models to introduce more dynamism to its Kazakh brand introduction. The G80, in particular, has been a standout performer, with over 390,000 units sold worldwide, when including sales figures for the Electrified G80.

The launch in Kazakhstan is part of Genesis' broader strategy to expand its presence in key markets across the globe. By entering the Kazakh market, Genesis aims to cater to the evolving preferences of luxury car enthusiasts in the CIS region, offering vehicles that embody the brand's core values of performance, design, safety and innovation. 

Customers in Kazakhstan can look forward to experiencing the Genesis lineup, including the G70, G80, GV70 and GV80 models. The brand’s flagship sedan, the G90, will be introduced to the region starting 2025. 

Genesis also plans to establish three more dedicated showrooms in key cities across Kazakhstan by the end of next year. These brand spaces will offer customers the chance to experience both the brand and models up close. 

It marked the brand’s inaugural entry into the SUV segment, was the first production model derived from a concept, and became the first in the Hyundai Motor Group (the Group) to feature Electronically Controlled Suspension With Road Preview (Preview ECS). 

Preview ECS utilizes a forward-facing camera to scan the road ahead for speed bumps or potholes, instantly adjusting front and rear damping to optimize ride comfort and handling control. 

Reflecting on the development process of this innovation, four research engineers from the Group’s Vehicle Motion Control Development Team, who played a pivotal role in bringing Preview ECS to life, explain how the technology continues to distinguish itself today. 

How did Preview ECS come about? 

Jung Inyong: The technology goes back to 2016, when we first started exploring different options for road surface recognition. Light Detection And Ranging (LiDAR) sensors were initially considered, but their high costs rendered them impractical for mass production, which is why we turned our attention to camera systems. 

How does Preview ECS in the GV80 compare to similar technology offered by other car manufacturers? 

Hyungjin Kim: Unlike competing technologies utilizing a stereo lens camera, the GV80’s Preview ECS employs a single-lens camera, which still performs as good as a stereo lens camera thanks to help from our partner companies and Group colleagues working in autonomous driving development. Competing technologies often face limitations in road surface recognition under certain conditions like nighttime or heavy rain, but Preview ECS uses navigation data, which effectively helps overcome these drawbacks. Another good thing about the GV80’s Preview ECS is that it doesn’t require any additional hardware when compared to the electronically controlled suspension system. Only software dedicated to road surface perception and suspension control need to be added, which enables us to keep manufacturing costs down to a minimum. 

How fast can Preview ECS recognize road conditions? 

Hyungjin Kim: To accurately perceive road surface conditions, the front-facing camera relies on the vehicle being in motion. In a GV80, the camera is capable of detecting road surface data when the vehicle is traveling at speeds of 10 to 130 kilometers per hour. There could, however, be a slight discrepancy between the speed at which the road surface is recognized and the maximum operational speed of the Preview ECS system. 

If the navigation system encounters a GPS error while detecting speed bumps, how does Preview ECS work? 

Jung Inyong: In situations where real-time GPS information is found to be inaccurate, Preview ECS will minimize its reliance on this data and revert temporarily to the electronically controlled suspension system without the preview function.  

How would you describe the biggest advantage of an electronically controlled suspension? 

Wookyun Kim: To control damping, the resistance of the solenoid valve in the GV80 is continuously adjusted every one-thousandth of a second, ensuring ride comfort in any situation. Unlike other suspension systems developed by our competitors, which normally use two solenoid valves that are electronically controlled when compressing and extending, the damper used in the GV80 controls both compression and extension with a single solenoid valve. Having a single solenoid valve reduces overall weight and improves maintenance. 

What happens if only one side of the vehicle drives over a speed bump? Can Preview ECS still function effectively in this unorthodox scenario? 

Jonghoon Choi: The front-facing camera detects not only the remaining distance between a speed bump but also the height and width of the ridge. Using that data plus the current vehicle speed and steering angle, Preview ECS predicts and computes the trajectories of both wheels. Therefore, even if only one side of the car drives over a speed bump, Preview ECS can still independently control the suspensions mounted on each wheel. 

What about rain? With Preview ECS relying on optical cameras, does it also work well in rainy weather? 

Hyungjin Kim: It’s true that the optical performance of the front-facing camera can be diminished in low-light conditions such as in nighttime or rain. Its ability to gather information is also limited when the vehicle is too close to the forgoing car. But that’s why Preview ECS was engineered to combine data from the navigation system plus various other sensors — to ensure that the electronically controlled suspension functions optimally under diverse circumstances.  

Is there some sort of a data processing device that processes all the information from the road surface? 

Byungjoo Kim: Yes, we use an advanced Electronic Control Unit (ECU) that was specifically developed for this unique type of electronically controlled suspension. The ECU works like a high-performance microcomputer. It integrates road surface data gathered from the front camera with inputs from multiple sensors in the vehicle. This extensive range of information is then processed at an incredibly fast rate of 100 calculations per second, allowing the ECU to generate optimal control commands. The electronically controlled suspension operates in conjunction with these commands by continuously adjusting the damping force. These adjustments are made at intervals as small as one-thousandth of a second, ensuring that the suspension system responds to ever-changing road surface conditions. 

Can the mechanism behind Preview ECS be adapted for other features? 

Wookyun Kim: Several features have already been developed using this mechanism, such as reducing body roll during cornering, and identifying and responding to uneven road surfaces. These additional functionalities weren’t applied to the GV80 considering the model’s overall concept. 

What was the biggest challenge in developing Preview ECS, particularly considering that it was its first practical application at the Group? 

Hyungjin Kim: Getting lots and lots of data — far beyond what was used in conventional electronically controlled suspensions. We needed data from front-facing cameras and navigation systems, which is why close collaboration between different functions within the Group was crucial. Road recognition technology utilizing a forward-facing camera had never been applied before in our Group, which posed many challenges in the initial development stage of functionality and performance. We conducted endless rounds of testing with our partner companies and internal colleagues. Integrating road surface data from the navigation system into the electronically controlled suspension was also a first for our Group. The whole process required a tremendous amount of time to ensure safety and functionality under various driving conditions.  

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

The secret lies in smart technology like the Electronic Limited Slip Differential (e-LSD), which enhances traction on the road. When combined with the Terrain Mode, the all-wheel drive GV80 showcases exceptional performance and capability in various driving conditions. 

How LSD Works

Understanding e-LSD begins with grasping the concept of LSD. In a typical setup, power generated by the engine is transmitted to the wheels through the transmission and driveshaft. On straight roads, both the left and right wheels generally rotate at the same speed. 

However, when facing off-road conditions such as sand, mud or water, the circumstances could change swiftly. If one wheel of the axle gets stuck while the other remains unaffected, a difference in rotational speeds occurs. 

A similar situation arises when turning corners. The outer wheel typically covers a greater distance than the inner wheel due to the larger turning radius. This is why a differential gear is needed to distribute power differently to the left and right drive wheels. 

When turning a corner without a differential gear, the left and right wheels would rotate at the same speed, creating resistance on the outer wheel and thus increasing the risk of losing control of the vehicle. 

But a differential alone is barely sufficient. 

The differential transfers power based on the rotational speed difference between the drive wheels, meaning that power tends to concentrate on the wheel with less traction. That added power can lead the wheel to slip and spin, rather than gain the necessary traction to move forward. With the opposite wheel receiving little to no power, the chances of getting stuck increases significantly. 

This is where LSD comes in. 

As the name suggests, LSD prevents power from being excessively transferred to a wheel that’s slipping or spinning, ensuring that both the left and right wheels maintain adequate drive power and traction. 

Electronic Vs. Mechanical LSD 

Among the two main types of LSD, the all-wheel drive GV80 offers the optional electronic LSD, known as e-LSD. 

The other type of LSD, called the mechanical LSD (m-LSD), utilizes clutch plates to mechanically control power distribution to both wheels. While m-LSD provides fairly effective power distribution, it only engages when a certain level of difference is detected between the two wheels, meaning that it’s reactive in nature. 

In contrast, e-LSD uses electronically controlled clutches to proactively manage the difference in rotations between wheels. In other words, it detects terrain conditions and engages preemptively, allowing for smoother driving than the m-LSD. 

The e-LSD system of the all-wheel drive GV80, which is equipped in the rear axle, boasts one of the fastest response times in the industry. Using hydraulic actuators, it detects minute pressure changes in the vehicle based on road conditions and driving situations, distributing optimal power to the left and right rear wheels in less than a tenth of a second. 

Terrain Mode 

When it comes to truly conquering off-road terrain, the GV80’s combination of the all-wheel drive system, e-LSD and Terrain Mode ensures maximum control and performance. 

In Terrain Mode, the e-LSD works in conjunction with the engine control unit (ECU), transmission control unit (TCU) and traction control system (TCS) to optimize the vehicle’s off-road capabilities. 

While the e-LSD regulates power distribution between the rear wheels, the TCS oversees traction control for the front wheels. 

The Terrain Mode offers three settings: mud, sand and snow. 

Under Snow Mode, for example, the GV80’s engine, transmission and four-wheel drive system are all finely tuned to prevent excessive force from reaching the wheels and causing them to slip.

In Mud Mode, the GV80 utilizes its powerful engine to deliver a momentary strong force to all four wheels, effectively allowing the vehicle to quickly escape from muddy terrain.

In Sand Mode, the drivetrain is meticulously controlled to smoothly transmit engine power to all four wheels, maintaining a 50-to-50 distribution of power between the front and rear wheels. This balanced distribution helps prevent the wheels from getting stuck in the sand.

The result is a four-wheel drive system that allows the GV80 to navigate off-road terrain with ease and confidence. 
 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

SEOUL, Oct. 2, 2024 — Genesis today unveiled the GV80 Black and the GV80 Coupe Black, presenting an all-black finish that permeates every intricate detail with sophistication and refinement. 

It’s the second time Genesis has released a Black model, following the successful launch of the G90 Black in Korea last March. 

Genesis Black models are defined by their captivating dark-black color theme that extends throughout the interior and exterior, flawlessly embodying the essence of Genesis’ design philosophy “Athletic Elegance” in its purest form. 

All visible exterior features in the GV80 Black and the GV80 Coupe Black are finished in black, including the radiator grille, bumper garnish, front emblem, daylight opening (DLO) molding, roof racks and rear bumper molding. Even lesser visible details like the headlamp inner side bezels are black, completing the sleek look. 

Both SUV models come standard with 22-inch glossy black wheels and black floating center caps, the latter of which are exclusive to Genesis Black vehicles. The tailgate is adorned solely with the Genesis emblem in dark metallic lettering, adding the finishing touch to their unique presence. 

The interior is characterized by consistent black accents throughout, with distinctive materials further enhancing the sense of tranquillity. 

Black finishes are applied to various interior elements such as knobs, switches and glass accents of the shift-by-wire (SBW) system, as well as the leather stitching and button that opens the glove compartment. Enhancing the luxurious appeal are real wood garnish, exquisitely quilted seat leather with piping, as well as premium car mats.

As a sportier alternative to the GV80, the GV80 Coupe offers three powertrain options, all based on gasoline: a turbocharged 2.5-liter inline-four engine that makes 304 horsepower; and a twin-turbocharged 3.5-liter V-6 that produces 380 horsepower, while the same engine coupled with a 48-volt electric supercharger (e-supercharger) spikes its output to a higher 415 horsepower. 

Available only in the GV80 Coupe and Genesis’ flagship sedan G90, the e-supercharger stands out as a defining feature that simply cannot be overlooked. 

How It Works 

While the e-supercharger in the G90 focuses on providing smooth and comfortable rides, the one set aside for the GV80 Coupe has been specifically tuned to provide rapid response and acceleration. 

When compared with the twin-turbocharged 3.5-liter V-6 engine, the twin-turbocharged 3.5-liter V-6 engine mounted with an e-supercharger incorporates a 48-volt mild hybrid starter-generator (MHSG) along with a 48-volt e-supercharger, which together provide more power assistance, improve low-end turbo lag, enhance responsiveness and increase fuel efficiency. 

To boost maximum output, the capacity of the turbochargers installed on each side of the engine with an e-supercharger has been increased, while in relation to this upgrade, the water-cooled intercooler capacity has been improved to enhance cooling performance and responsiveness. 

In addition to assisting power, the 48-volt MHSG performs the role of recharging the 48-volt lithium battery during regenerative braking, all the while functioning as a generator and starter motor.

A key feature of the e-supercharger-assisted engine is that its two-stage boosting system ensures responsiveness at low engine speeds. 

Typically, a turbocharger uses exhaust gas to spin the turbine following combustion in the engine, which then drives a compressor wheel to compress air into the engine, increasing output. Enhancing the turbocharger’s capacity can increase airflow and ultimately boost maximum output, but this normally leads to longer compression times. Therefore, when the engine is under load or operating at low speeds, it can cause a delay in acceleration or slower throttle response. 

The 48-volt e-supercharger, however, addresses these drawbacks by activating at speeds below 1,750 revolutions per minute. It compresses air behind the compressor wheel and delivers it to the engine, increasing low-end output and reducing turbo lag. When the engine reaches higher revolutions per minute, where the turbochargers alone are adequate for boosting, the air bypasses the e-supercharger and is directly supplied to the engine intake manifold. 

Airflow is controlled by the mechanical bypass valve. It has a spring inside that opens and closes the air path based on a steady difference in air pressure, which prevents sudden fluctuations in air supply to the engine when the e-supercharger is activated. 

Unlike a regular 12-volt e-supercharger found in traditional engines, a 48-volt system can deliver a significant amount of air to boost engine output. Another advantage of the 48-volt e-supercharger is that it’s powered by an electric motor, making it more efficient than traditional mechanical superchargers that rely on engine power. 

Thrilling Driving Pleasure 

The e-supercharger-boosted engine not only increases maximum power and torque compared to the standard twin-turbocharged 3.5-liter V-6, but also alters the way power is delivered. The stark difference is evident when comparing torque and power graphs of both engine types. 

While both engines reach peak torque at 1,300 revolutions per minute, the torque graph of the twin-turbocharged 3.5-liter V-6 rises sharply before that, resulting in a subtle fluctuation in output. Whereas with the other type of engine, because the e-supercharger assists the engine at lower revolutions per minute, it reaches peak torque more smoothly, and the torque decline after 4,500 revolutions per minute is more gradual.

When switching to Sport Plus Mode, the e-supercharger-assisted engine provides a more aggressive control over the output and torque, giving a strong push feel when shifting up gears and automatically adjusting the revs when downshifting. A newly added launch control feature maximizes acceleration from a standstill. 

To complement the improved engine performance, the running performance has also been refined. The damper tuning that supports the vehicle’s chassis has been modified to reduce rolling and pitching movements, allowing for better control of the vehicle. The steering system has been fine-tuned as well to enhance steering stability. The enhanced exhaust sounds add an extra level of excitement to the overall driving sensation.

Improved Fuel Efficiency 

The GV80 Coupe’s e-supercharger-equipped engine also offers improved fuel efficiency and reduced carbon emissions, chiefly thanks to the MHSG. The MHSG performs the role of a starter motor, turning the engine crankshaft as soon as the engine is started. With higher output than a conventional starter motor, it provides excellent startability. Its connection to the engine via a belt further allows for effective reduction of vibrations and noise. 

During steady driving, the MHSG uses power from the 48-volt lithium battery to supply the needed energy to the drivetrain system. During deceleration, the MHSG performs regenerative braking, collecting energy back into the 48-volt battery.

During inertial driving, when the accelerator pedal is not pressed and the vehicle is coming to a stop, the MHSG system engages the Extended Idle Stop & Go (ISG) function, which cuts off fuel injection to the engine — a stark contrast to the conventional ISG, which only operates when the vehicle is completely stopped. 

Compared to the turbocharged 3.5-liter V-6, the e-supercharger-boosted engine matched with 22-inch wheels offers a 3.85-percent improvement in fuel efficiency (0.3 kilometers per liter) and a 3.64-percent reduction in carbon emissions (8 grams). 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

After hitting production just five months later, the GV80 Coupe today maximizes practicality and sportiness with a dynamic exterior and an array of advanced technological features. 

Exterior: SUV Meets Sporty

The GV80 Coupe boldly combines Genesis’ design identity “Athletic Elegance” with dynamic styling cues. The aggressively trimmed front bumper features an expanded air intake, Two-Line headlamps incorporating Micro Lens Array (MLA) technology and a double-layered G-Matrix Crest Grille. The electronic supercharger (e-supercharger) option of the GV80 Coupe exclusively comes with dark chrome garnish, elevating the coupe’s high-performance image.

The side profile is characterized by an arch-shaped Parabolic Line that flows along the body and meets a sloping roofline that descends from the C-pillar to the trunk, striking a perfect harmony. The GV80 Coupe seizes attention with coupe-exclusive 20- and 22-inch wheels with distinctive spokes. Depending on the type of engine, the color of the brake calipers also varies: the e-supercharged coupe boasts vibrant red calipers, and the others black.

At the rear, the model flaunts a unique design with LED surface-emitting rear combination lamps and either twin-type or single-type exhaust tips. The type of exhaust tip is determined by the engine type.

The GV80 Coupe is available in a range of 13 exterior color options, including the coupe-exclusive “Bering Blue.” 

Interior: Refined Yet Exciting Touches 

The interior of the GV80 Coupe captures a high-tech sensibility with sporty design elements unique to a coupe. 

Along with the 27-inch OLED display and seamless center fascia, another standout feature are the three-spoke D-cut steering wheel and the three garnishing options that contribute to the model’s refined look, offered only in the coupe: Spin-Patterned Aluminum, Black Newspaper Real Wood and Real Carbon. Also equipped solely in the e-supercharged coupe are G-Matrix-inspired metal accents that are added to the pedals, which further enhance the exhilarating driving experience. 

E-Supercharger 

The GV80 Coupe presents three different powertrain options, all based on gasoline and combined with an eight-speed automatic transmission: a turbocharged 2.5-liter inline-four engine that delivers 304 horsepower; and a twin-turbocharged 3.5-liter V-6 that produces 380 horsepower, while the same engine coupled with a 48-volt e-supercharger spikes its output to a higher 415 horsepower. 

The coupe is the only Genesis SUV that offers an e-supercharger, second only to the Genesis G90 in the entire lineup. The twin-turbocharged 3.5-liter V-6 assisted with an e-supercharger contains two turbochargers, one in each cylinder bank. Each cylinder bank consists of three cylinders, arranged in a V-shaped configuration. 

A major benefit of the e-supercharger is that it compresses air behind the compressor wheel and delivers it to the engine, increasing low-end output and reducing turbo lag. The engine further benefits from dual continuous variable valve timing (CVVT), an integrated exhaust manifold, integrated flow control valve, center injection and a water-cooled intercooler, which together optimize fuel efficiency and acceleration response to produce a maximum output of 415 horsepower and a peak torque of 56 kilogram-meters. 

Adrenaline Boosters 

Not only does the engine deliver impressive power, but it’s also complemented by a high-performance braking system as standard, which comes as optional in the Genesis GV80. This includes large discs that fully cover the wheels and four-piston 20-inch monoblock calipers, ensuring strong performance and reliable braking capabilities. 

A brake mode called Flex Brake is also available in the GV80 Coupe, which offers two settings: Comfort and Sport, allowing the driver to experience different braking sensations depending on the selected mode. For instance, setting the braking system to Sport Mode via the display alters the brake pedal response and stroke, resulting in a more engaging driving experience. 

Other exclusive highlights of the GV80 Coupe include Active Sound Design (ASD), which combines real engine sounds with virtual sounds, creating an immersive auditory experience that amplifies the model’s powerful performance. 

Specially set aside for the e-supercharger option is a high-performance gauge cluster, which conveniently provides drivers with essential information for sports driving, such as oil temperature, torque usage and turbo boost pressure. 

Launch Control, also equipped only in the e-supercharger option, maximizes acceleration and launch capabilities, while the Sport Plus Mode optimizes engine responsiveness and adjusts the damping force of the electronic control suspension to ensure an exhilarating ride. 
 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.

FOUNTAIN VALLEY, Calif., Aug. 14, 2024 — The Newsweek Autos Awards recognized three Genesis models as top picks in their respective lifestyle categories, further cementing the brand’s position as a leader in style and innovation. 

The 2024 GV60 was named Top Pick for Tomorrow Seekers, the 2024 Electrified GV70 was named Top Pick for Goal Getters Lifestyle and the 2024 GV80 SUV was named Top Pick for Single, Powerful Women. 

"At Genesis, our commitment is to deliver vehicles that not only meet, but exceed our customers' expectations," said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. "Whether someone is looking for a dynamic and athletic EV, such as the GV60 or the Electrified GV70, or an SUV with a refined interior that perfectly balances comfort and refinement like the one found in the GV80, Genesis has a vehicle tailored to our customer’s preferences and lifestyles. These Newsweek award recognitions are a testament to the dedication and craftsmanship that goes into each of our models." 

The GV60 features a distinctive athletic exterior and interior inspired by classic Korean architecture, embodying the brand’s design ethos of “Athletic Elegance” and the “Beauty of White Space.” It features leading safety and technology features, including Face Connect, Fingerprint Authentication System, Crystal Sphere and Genesis Digital Key. 

The Electrified GV70 sets an unprecedented standard in electrification with intelligent ultra-fast charging, instantly responsive motors, and a suite of available safety and advanced driver assistance systems. The 2024 Electrified GV70 is comprehensively equipped with a 12.3-inch digital instrument cluster, navigation system with a 14.5-inch HD screen, 20-inch alloy wheels, panoramic sunroof, leather seating and heated and ventilated seats. 

The GV80 continues the model’s legacy of delivering a robust and athletic SUV persona paired with an elevated in-car experience. New features for the 2025 model year include a 27-inch OLED integrated instrument cluster and navigation touchscreen, Over-the-Air (OTA) software updates for map and multimedia software and vehicle modules, Fingerprint Authentication System, USB Type-C ports, front four-piston fixed monoblock brake calipers, and Two-Line headlamps with Micro Lens Array (MLA) technology. 

The Newsweek Autos Awards acknowledge vehicles that stand out for their innovation, design and ability to meet the needs of different customer segments. 

The full list of Genesis vehicles recognized by Newsweek Autos Awards 2024: 

• 2024 Genesis GV60: Top Pick for Tomorrow Seekers 
• 2024 Genesis Electrified GV70: Top Pick for Goal Getters Lifestyle 
• 2024 Genesis GV80: Top Pick for Single, Powerful Women

BUSAN, Korea, June 27, 2024 — The Genesis X Gran Racer Vision Gran Turismo Concept was unveiled for the first time today at the Busan International Mobility Show 2024 (BIMOS), highlighting the brand’s bold leap into the realm of high-performance luxury mobility. 

With the X Gran Racer VGT Concept being a part of the high-performance Genesis Magma program, today’s event marked the first time that a Magma vehicle was shown to the Korean public. 

The redesigned Genesis Electrified G80, which made its world premiere at the 2024 Beijing International Automotive Exhibition (Auto China) on April 25, was also showcased for the first time in Korea today at BIMOS. 

Making its Asian debut at BIMOS was the Genesis Neolun Concept, following its global premiere in New York on March 25. 

“Genesis is constantly pushing the boundaries to deliver its unique values of safety, comfort and cruisable driving experience,” said Global Head of Genesis Mike Song. “As Korea’s leading luxury brand, we will always attentively listen to the voices of our customers, ensuring their desires are our utmost priority. 

Exterior: A Symphony of Form and Function 

The X Gran Racer VGT Concept is a derivative of the earlier revealed Genesis X Gran Berlinetta Concept, and the brand’s fourth vehicle developed for the Gran Turismo digital racing game series. 

The X Gran Racer VGT Concept features enhanced ground effects, optimizing the vehicle’s aerodynamic qualities and road-holding capabilities. Active aerodynamic flaps, electronically controlled for precise adjustments, ensure optimal airflow management, while the flat underbody design further reduces drag and improves vehicle stability. 

The Two-Line Crest Grille lamp design, inspired by the X Trilogy Concept, extends from the front to the sides and rear, creating a cohesive flow that optimizes airflow and enhances overall performance. 

The larger front splitter, rear diffuser, strategically placed canards on the front fascia and a more aggressive rocker panel all contribute to further enhance aerodynamic high-speed stability. 

On the side, the elongated dash-to-axle ratio positions the driver and powertrain toward the rear, creating a mid-engine layout. 

The long wheelbase and relatively short front overhangs result in a timeless proportion that epitomizes Genesis’ enduring aesthetic. 

Wheel-centric energy is elegantly expressed through the voluminous fenders, which, together with the parabolic lines, create an iconic silhouette that exudes the car’s unique character. 

The X Gran Racer VGT Concept’s rear design seamlessly integrates the powerful Two-Line character from the front and side profile into an elliptical concave volume, visually expressing the car’s concentrated energy. The dynamic interplay of body volumes and technical aerodynamic elements creates a bold and purposeful stance. 

The real carbon fiber rear wing, meticulously designed with aerodynamics in mind, enhances downforce for improved stability, while the vertical rear lights integrated into the wing ensure visibility for following vehicles, even in extreme racing conditions, prioritizing driver safety. 

The striking Magma color, embodying Genesis’ high-performance spirit and passionate brand identity, complements the real carbon fiber elements, adding a touch of exclusivity and refinement, while completing the vehicle’s unique and captivating presence. 

Interior: The Beauty of White Space 

Genesis’ design philosophy, “The Beauty of White Space,” finds its purest expression in this concept, where minimalism and performance converge in perfect harmony. Inspired by the relentless pursuit of speed and precision in racing, the interior has been meticulously crafted to prioritize essential functions while elevating the driver’s experience. 

True to its race-centric design, the interior of the X Gran Racer VGT Concept exposes structural elements that minimize weight while accentuating its core focus. With control switches incorporated into a structural divider under the instrumental panel, a fully integrated roll cage, a roll bar element behind the headrests and stronger cross beams in the door, the X Gran Racer VGT Concept is as functional as it is beautiful. 

Digital Panorama Interface 

The Digital Panorama Interface seamlessly integrates essential vehicle information into a panoramic display, providing the driver with a comprehensive overview at a glance. 

The intuitive interface minimizes distractions and maximizes situational awareness, allowing drivers to make informed decisions with lightning speed. 

Color and Materials 

Carbon fiber accents throughout the interior exude an aura of dynamism and raw power, reflecting the concept’s unwavering commitment to performance. 

These lightweight, high-strength materials not only enhance the aesthetic but also contribute to the vehicle’s overall weight reduction and agility. 

Quilted padding is strategically applied to areas where the driver’s body comes into contact with the interior elements, providing exceptional comfort and support during intense racing maneuvers or quick pit stops. 

This meticulous attention to detail ensures that drivers remain protected and focused, even in the most demanding situations. 

High-Performance Racing Yoke 

The steering wheel has been replaced with an ergonomically designed, high-performance racing yoke, providing drivers with intuitive control and immediate access to essential race functions. 

This innovative, race-focused design further enhances the driver’s connection to the vehicle, enabling them to execute maneuvers with precision and confidence. 

Performance and Powertrain 

At the heart of the concept lies a front mid-mounted race-spec Lambda II V6 engine enhanced with Genesis’ electric supercharger (E-S/C) technology. The hybrid powertrain combines to deliver an astonishing 1,540 horsepower and 1,015 pound-feet of torque. The V6 engine delivers 870 horsepower and 790 pound-feet at 10,000 revolutions per minute, while the front E motor generates an additional 670 horsepower and 225 pound-feet of torque. 

This represents a significant leap from the X Gran Berlinetta Concept's 1,071 horsepower (986 pound-feet of torque), showcasing Genesis' relentless pursuit of innovation. 
 

Neolun: Infusing Innovative Technology With Korean Hospitality 

As the brand’s first full-size electric SUV concept, the Neolun Concept embodies the ultimate Genesis hospitality behind the wheel with an array of state-of-the-art technological features, including B-pillarless coach doors, swiveling front-row seats and electric side steps. 

Revolving around the principle of “reductive design,” the exterior is characterized by clean, refined lines that deliberately eliminate any unnecessary details. The captivating two-tone scheme, called “Midnight Black and “Majestic Blue,” takes after Korea’s serene night sky and enhances the vehicle’s elegant design. 

Redesigned Electrified G80: Cutting-Edge Innovations 

The latest Electrified G80 is Genesis’ first redesign of the model since its global debut three years ago. 

The front fascia features the brand’s iconic G-Matrix Crest Grille with Micro Lens Array (MLA) headlamps and a refined bumper, accentuating Genesis’ “Athletic Elegance” design philosophy. 

The chrome garnish that envelopes the front, side and rear further elevate the look of the vehicle along with Genesis’ signature parabolic lines flowing over the new dish-style 19-inch wheels. 

Inside the vehicle, a longer wheelbase creates a roomier second-row area, providing various innovative features to elevate passenger comfort. After entering the vehicle, passengers can close the door with the push of a button using the EasyClose system and settle into reclining VIP seats with leg rests behind a rear-window curtain. 

Genesis Booth at BIMOS 

At BIMOS, the Genesis booth is located at Exhibition Center 1 in the Busan Exhibition and Convention Center (BEXCO), open to the public from June 28 to July 7. 

Seven cars will be on display: the X Gran Racer VGT Concept, Neolun Concept, two redesigned Electrified G80s, GV70, GV80 and G90 Black.

BEIJING, April 25, 2024 — Today at the Beijing International Automotive Exhibition (Auto China 2024), global luxury automotive brand Genesis showcased the newly designed Electrified G80 and three models from its Magma program. 

Reaffirming its commitment to China, the redesigned Electrified G80 luxury sedan incorporates features tailored to meet the market’s unique customer preferences, which include an exclusive China-only “Vision Blue” color. 

Genesis also introduced its new high-performance Magma program in China with the world premiere of the G80 EV Magma Concept, alongside showcases of the X Gran Berlinetta Concept and the GV60 Magma Concept, signaling the brand’s evolution as it enters the high-performance segment. Genesis also started sales of the Genesis GV80 Coupe, its first coupe SUV, as well as the redesigned GV80, offering Chinese consumers more choices as it continues expanding its lineup in the country. 

Commemorating three years since its entry to China, Genesis is reinforcing its commitment to the region with the double world premiere of the redesigned Electrified G80 and the G80 EV Magma Concept. 

“For the past three years, we have rooted ourselves in China. Our intention to win the love and trust of Chinese customers remains unchanged,” said Wells Lee, CEO of Genesis Motor China. “While we continue to bring Genesis’ exceptional global models to China, we have also developed models tailored to Chinese customers’ preference with the same goal to meet their increasingly sophisticated and diverse needs for mobility. Looking ahead, we remain steadfast in our commitment as we continue to pursue advancement in this dynamic market relentlessly.” 

Newly Designed Electrified G80 Makes Debut 

The newly designed Electrified G80 was unveiled in a new blue color exclusive to the Chinese market. Inspired by the Chinese saying that “the color blue is richer than its indigo origin,” this new two-toned color, named Vision Blue, is derived from the noble blue color in Chinese culture and reinterpreted with Genesis’s unique aesthetics. 

The Electrified G80 illustrates the progression of Genesis’ EV design. Its dignified front face features the brand's iconic G-Matrix Crest Grille with MLA headlamps and a refined bumper, portraying a stance of confidence. The vehicle’s elongated wheelbase, which has been increased by 130 millimeters, adds to the sense of elegance and closely resembles the side profile and daylight opening (DLO) of the brand’s flagship model, the Genesis G90. 

Together with the brand’s signature Parabolic Lines flowing over the new dish-style 19-inch wheels, the chrome garnish that envelopes the front, side, and rear further elevates the overall look of the vehicle. Befitting a luxury EV, the charging port cover has also been upgraded to open and close electronically. 

As for the interior, the Electrified G80’s longer wheelbase not only offers more space in the second row, but brings with it a myriad of new features that are designed to enhance passenger comfort. After entering through the easy-close door, passengers can settle into reclining VIP seats with leg rests in privacy behind a rear-window curtain. The Ergo Motion Seats and Integrated Memory System (IMS) in the second row are also new features that are not found in its predecessor. 

The interior is further upgraded with the quilted garnish newly added to the second-row door. The vehicle’s cabin offers personalized entertainment for relaxation and work with a 27-inch OLED display, as well as a 17-speaker Bang & Olufsen sound system. Driving comfort is further elevated thanks to improved noise, vibration and harshness (NVH) reduction, adding to the experience of effortless luxury. 

Genesis Magma Program Arrives in China 

Genesis also introduced its Magma program in China with the world premiere of the G80 EV Magma Concept, also in a China-exclusive “Acme Blue” color, in addition to showcasing its X Gran Berlinetta Concept and the GV60 Magma Concept. 

The Genesis Magma program infuses the brand with a new dynamism and marks Genesis’ exciting entry into the realm of high-performance vehicles. Through Magma, Genesis endeavors to redefine the boundaries of performance and luxury, with the ultimate aim of developing a high-performance Magma variant for each existing model in the Genesis lineup. 

G80 EV Magma Concept 

“The introduction of Genesis Magma to China signifies our expansion into a new frontier of the driving experience,” said SangYup Lee, Head of Genesis Global Design. “The G80 EV Magma Concept unveiled today is a stunning expression of both our design and engineering capabilities, as well as our commitment to meet the ever-evolving needs of Chinese consumers in pursuit of ultimate performance, represented by the beautiful and China-exclusive Acme Blue.” 

One of the standout features of the G80 EV Magma Concept is the China-exclusive Acme Blue color. Inspired by the blue flames that are known to burn at the highest temperature range, this unique color symbolizes the dedication to China’s continuous progress and advancement while also signifying the ever-evolving nature of the brand's Magma program. 

Building on the success of the GV60 Magma Concept, the G80 EV Magma Concept marks the second electric vehicle model in the Magma program. True to the Genesis ethos, this concept highlights a more athletic aspect compared to the Electrified G80, perfectly embodying power, performance, and style. 

In terms of design, the G80 EV Magma Concept features various enhancements. The front grille has been redesigned, offering a more striking appearance. Wider fenders and a new rear bumper give the vehicle a more commanding presence on the road. The wider body and lowered ride height are complemented by 21-inch wheels, which are wider at the rear. 

The rear bumper is adorned with an integrated fog lamp, reminiscent of iconic racing cars, while a sculpted trunklid and pronounced spoiler lip contribute to improved aerodynamics. The rear diffuser and ducktail spoiler work together to optimize the flow of air, further enhancing the vehicle's overall performance. 

Performance is a key element of the G80 EV Magma Concept, with various enhancements implemented. The use of an advanced suspension system, high-performance wheels, and large, ventilated front and rear brakes significantly enhance the vehicle's capabilities. 

The wider track, tuned suspension for elevated road-holding and cornering potential, and larger brakes ensure excellent handling and increased driver confidence. Keeping in mind the importance of weight management, the lightweight wheels have been optimized to cool the brakes while reducing unsprung weight. 

The interior of the G80 EV Magma Concept is crafted with Alcantara, quilted leather, and carbon fiber inserts featuring a blue-colored weave. 

GV60 Magma Concept 

First introduced last month at Genesis House New York, the GV60 Magma Concept elevates the design and performance of the existing GV60 — Genesis’ first dedicated EV model — with improved battery and motor technology. The concept car is the first step toward creating a deeper emotional connection between the driver and the vehicle. 

The GV60 Magma Concept’s exterior design harmonizes aesthetics with considerations for chassis, aerodynamics and thermodynamics. To enhance stability during sporty driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower center of gravity. 

The GV60 Magma Concept’s distinctive exterior design extends into the luxurious and sporty interior. It features elements including bucket seats with body-colored seatbacks, upholstered in nappa and suede leather featuring double-diamond stitching patterns in Magma’s iconic orange color and titanium grey. 

The X Gran Berlinetta Concept 

The X Gran Berlinetta Concept, first unveiled in Barcelona last December, was born from a design study that demonstrates Genesis’ passion and intent for the Vision Gran Turismo series. 

The X Gran Berlinetta Concept’s design language is pure and muscular with volumes centered around the wheels. Its design orchestrates the cab backwards proportions with Genesis’ typical anti-wedge attitude that is structured around a virtual parabolical tensioned theory, which is common to the Genesis model lineup. The package design maximizes the dash-to-axle ratio while moving the driver and powertrain rearward for a lean mid-engine layout. 

GV80 Coupe and Redesigned GV80 Begin Sales 

The GV80 Coupe marks the brand’s expansion into the luxury coupe SUV segment, bringing together extraordinary design and exceptional performance. The GV80 Coupe embodies the ideal luxury coupe SUV’s balance of sportiness and practicality, offering a unique luxury experience tailored for young Chinese consumers. 

The GV80 Coupe carries the brand’s characteristic “Athletic Elegance” design philosophy with a double-layered Crest Grille and Parabolic Line spanning the body, while an integrated roof rack and slender roof lines create a dynamic side profile. 

It also delivers exhilarating performance, coming standard with a 2.5-liter turbo engine, as well as the Flex Brake functionality for a confident and tailored driving experience. 

The newly designed GV80 has undergone both interior and exterior design upgrades to further elevate the model’s level of luxury, along with numerous comfort-oriented enhancements. 

A newly designed Two-Line Crest Grille gives the front face a more modern aesthetic, while upgrades to the center console and display underscore Genesis’s commitment to blending state-of-the-art technology and elegant design. 

The newly designed GV80 also incorporates myriad enhancements to the user experience, including a new fingerprint authentication system that enables vehicle start without the need for a smart key. Its newly upgraded Genesis Active Safety Control system with numerous advanced driver-assistance features, also provides a safer, more comfortable driving experience. 

Genesis Booth Information 

Visitors to Auto China 2024 are invited to experience the brand and the Genesis booth in Hall W3 at the Beijing International Exhibition Center. Models on display include the following: 

• Genesis X Gran Berlinetta Concept 
• Newly Designed Genesis Electrified G80 
• Genesis G80 EV Magma Concept 
• Genesis GV60 Magma Concept 
• Genesis GV80 Coupe 
• Genesis G90 Long Wheel Base
• Genesis GV70 
• Genesis G70 Shooting Brake

Intelligent Front-Lighting System 

Since the introduction of LED light sources, the design and utility of headlamps have taken significant steps forward, quickly replacing halogens and high intensity discharge (HID) lamps. 

LEDs offer excellent visibility, quick response and high energy efficiency. As compact light sources, LEDs give automakers more freedom to design and configure their models, with the ability to be individually controlled when linked with sensors and cameras. The Group has leveraged these advanced features in its development of the Intelligent Front-Lighting System (IFS). 

While high beams provide better visibility on quiet, dark roads at night, the glare they emit impairs the vision of oncoming vehicles. General high-beam assist technology addresses this issue by automatically switching off the high beams when another vehicle approaches, but the Group’s IFS takes this technology to the next level. 

The IFS featured in the Genesis G80, G90, and GV80 models utilizes information from the front camera to recognize surrounding vehicles, partially dimming the LED headlamps accordingly. It maintains the high beam except for areas where other vehicles are present, allowing continuous visibility. The IFS is an improvement over high-beam assist systems that simply turn off the high beams when another vehicle is detected. 

Digital Side Mirror 

The Digital Side Mirror (DSM) system is another prime example of the Group’s innovative use of optical technology. DSM technology, available as an option in the Genesis GV60, revolutionizes the conventional side mirror by utilizing high-definition cameras and OLED monitors as replacements.

One notable drawback of traditional side mirrors is their limitation in providing a clear rear view during night-time or in bad weather. The high-resolution camera of DSMs, however, ensures a clear view even in low-light situations. The indoor OLED monitor effectively solves visibility issues caused by rain, snow, or other adverse weather conditions.

The DSM system further enhances safety by offering a viewing angle that is 11 degrees wider than that of conventional side mirrors, reducing blind spots and thus lowering the risk of accidents. 

Benefits of DSM are also evident during parking. Vehicles equipped with DSMs can activate the rear parking screen enlargement function when in reverse. When the car is within 1 meter of an obstacle, orange parking assistance lines appear on the screen, and when within 0.5 meters, red lines show up.

With aerodynamic designs being crucial for maximizing EV mileage, DSM technology is prone to grow more significant in the EV era in terms of functionality and design. 

Avoiding Collisions With Camera Assistance 

Radar and ultrasonic sensors are commonly utilized in collision prevention assist functions, but the importance of cameras is growing in recent times. The Group’s Forward Collision-Avoidance Assist (FCA) system exemplifies this trend as it incorporates a high-resolution camera to scan the road, alerting drivers when danger is sensed ahead and applying the brakes if necessary. 

The latest version of the Group’s FCA systems has been enhanced to include a wider detection range, encompassing pedestrians, cyclists, oncoming vehicles at intersections, and vehicles crossing the driver’s path. 

Another technology that leverages front cameras is the Road-Preview Electronic Control Suspension (Preview ECS). By combining front camera data with navigation map information, the system can analyze and evaluate road conditions in real time, adjusting the suspension’s damping force accordingly. 

Preview ECS comes with a high-performance electronic control unit (ECU), which performs calculations up to 100 times per second. Based on the results, Preview ECS adjusts the damping force at 0.001-second intervals, effectively reducing shock and vibration for an exceptionally comfortable ride experience. 

Some latest models of the Group, such as the Genesis G90, are equipped with Parking Collision-Avoidance Assist (PCA) for the front, rear and side detection areas. Models with this feature include a wide-angle camera mounted on the front grille, side mirrors and trunk lid, which identify blind spots for safer driving. 

3D Instrument Cluster 

As cars undergo digital transformation, analog elements within the cabin are gradually vanishing. Traditional buttons on the center fascia are being replaced by sleek touch displays. The classic engine vitality indicators represented by sharp needles on the instrument panel are being substituted with digital screens. 

But not everyone is a fan of this transition. While the digital instrument panel may offer a wealth of information, some say they lack the visual appeal of its predecessor. 

To address this issue, the Genesis G70 introduced the world’s first 12.3-inch 3D cluster, a feature that adds a stereoscopic effect to the car’s digital instrument panel by implementing the illusion of depth with 2D imagery. The screen is built with eye-tracking technology to accomplish the effect without the need for glasses.

Promising Future 

The world of automobiles is on the brink of a transformative shift, with EVs, connected cars and autonomous driving becoming a reality sooner than we could have imagined. These advancements are fueled by cutting-edge electronic equipment that constantly evolves to meet the demands of the future. 

The mobility of tomorrow holds exciting possibilities, and the Group will continue to harness its potential to develop optical technology for an improved driving experience. 

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information. 

Zalatoris hit the 184-yard shot with his 7-iron while on his way to a 2-under finish for the round. As a prize for making the incredible hole-in-one, Zalatoris was handed the keys to a new Genesis GV80 while his caddie, Joel Stock, was awarded an Electrified GV70. 
 

“Anytime you make a hole-in-one it’s special, but when you get to win a car, it’s so much better,” said Zalatoris. “It’s a memento for life for that ace. It’s one that we both get to enjoy too.” 
 

“On behalf of Genesis, we are pleased to congratulate Will Zalatoris on making the first hole-in-one during tournament play at the 2024 Genesis Invitational,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “We are delighted to present Will and his caddie Joel Stock with new Genesis vehicles and wish them the best of luck for the remainder of the tournament.” 
 

The Genesis GV80 that Zalatoris will take home represents Genesis’ design ethos of Athletic Elegance and Beauty of White Space while delivering a refined performance and exceptional comfort. The Electrified GV70 that Stock received is the first Genesis model to be assembled in the United States, offering class-leading safety standard equipment and technologies with bold design. 
 

The Genesis Invitational is one of the most historic and longest-running events on the PGA TOUR and this year marked Genesis’ eighth year as title sponsor. 

SEOUL, Sept. 27, 2023 — Genesis unveiled the GV80 Coupe and the redesigned GV80 at an exclusive event held at Genesis Suji in Korea on Tuesday, marking its debut in the coupe SUV segment. 

The GV80, Genesis’ inaugural SUV that blends luxury aesthetics with cutting-edge technology, has achieved impressive sales figures of over 170,000 units in the global luxury SUV market since its debut in January 2020. 

The enhanced GV80 brings the first model change in over three years, featuring the distinct signature of the base model with a comprehensive interior redesign. The model promises an elevated in-car experience with new convenience features for comfort and safety. 

The brand-new luxury GV80 Coupe embodies Genesis' design philosophy of “Athletic Elegance.” 

Garnering worldwide attention since the reveal of the GV80 Coupe Concept in April, the GV80 Coupe effortlessly maximizes practicality and sportiness with a distinctive design package, encompassing a dynamic exterior and a sporty, high-tech interior, complemented by a 3.5-liter gasoline turbo 48V electric supercharger (e-S/C) engine. 

"Today, we mark an important milestone in our journey to success,” Chief Brand Officer of Genesis, Graeme Russell, said during the premiere event. “As the boundaries of luxury continue to be redefined, Genesis believes that the GV80 and GV80 Coupe will cater to the ever-evolving needs of our discerning customers.” 

GV80: Refined and Robust Exterior

The redesigned GV80 adds luxurious details to the existing model, elevating the experience for drivers and passengers of the GV80. 

The GV80’s front includes a newly designed Two-Line Crest Grille and the signature Two-Line headlamps. The Crest Grille refines the model’s elegance with smoother corner lines, and the sleek design of the Two-Line headlamps, made possible with MLA (Micro Lens Array) technology[1], underscores Genesis’ commitment to the harmonization of state-of the-art technology and design excellence. 

The GV80's robust and athletic SUV persona is accentuated with design elements such as larger air intakes and a wide skid plate on the front bumper, while the Guilloché-patterned[2] emblem adds an elegant finishing touch to the luxury SUV image. 

Along the exterior, a new chrome trim extends seamlessly through the sides, exuding a powerful presence from the front to rear bumper. 

Two reinvented wheel designs contribute to the GV80’s solid and refined character. The 20-inch design creates a multi-spoke look by intersecting two different spokes with distinct finishings, and the 22-inch option reinterprets the Two-Line design. 

At the rear, the muffler tips hidden in the bumper elevate the GV80’s sophistication. Key elements of the Genesis design language add to the model’s futuristic image with distinctive V-shape chrome trim inspired by the iconic Crest Grille. The lower part of the bumper imparts a sense of stability with its bold body-colored line. 
The GV80 offers 12 exterior colors with the new addition of glossy and matte Storr Green. 

GV80: Elegant Interior With High-Tech Sensibility in ‘Beauty of White Space’

The interior of the GV80 is designed to elevate customers’ daily lives by offering an in-car luxury experience. 

The interior brings to life Genesis’ design ethos of the uniquely Korean concept of the Beauty of White Space, incorporating cutting-edge technology to create a sophisticated ambiance. A 27-inch-wide OLED display integrates the cluster and the AVN (Audio, Video, Navigation) screen, exemplifying the harmony in the combination of a high-tech device with luxurious details with its horizontal layout. 

Seamless design extends to the center fascia, and the touch-based HVAC (Heating, Ventilation and Air Conditioning) system thoughtfully offers drivers with ease of control. 

The redesigned crystal-like Shift By Wire (SBW) ensures a comfortable grip and the adds a sense of luxury. 

Quality materials and design enhancements add to the GV80’s overall elegance, with elements comprising of horn covers with the new Genesis emblem, two-tone-colored steering wheels, an improved pedal design, and crash pads and a center console featuring leather, aluminum, and real wood. 

Furthermore, Genesis has accommodated consumer needs with a redesigned wireless smartphone charging tray that enables more convenient charging and provides improved visibility of the phone while it's charging, an enlarged console cup holder, and a knob-type volume/tune adjustment button. 

The GV80 comes in a choice of five interior colors, including three new additions: Earth Brown, Bordeaux Brown, and Glacier White. 

GV80 Coupe: Practicality and Sportiness Meet to Define Athletic Elegance 

The highly anticipated unveiling of the GV80 Coupe adds a new facet to the Genesis brand, emphasizing a fusion of practicality and sportiness to accommodate any driving lifestyle. 

The GV80 Coupe combines the practicality of an SUV, inheriting the design and performance of the base model, with the dynamism of a coupe. The introduction of the GV80 Coupe reaffirms Genesis’ unwavering commitment to delivering cars with exceptional performance and emotional appeal. 

The exterior creates a high-performance image, boasting an elegant yet daring silhouette, featuring the MLA-powered LED headlamps and double-layered Crest Grille like the redesigned GV80. 

The front design is further accentuated with an expanded air intake, Active Air Flap, and four air vents, which improve engine cooling while also contributing to the coupe SUV's bold appeal. 

When viewed from the side, the arch-shaped Parabolic Line spanning the body and the low, sloping roofline strike a perfect harmony, completing the strong and dynamic exterior design. Adding to its sporty profile, the GV80 Coupe grabs attention with Coupe-exclusive 20- and 22-inch wheels with distinctive spokes. 

At the rear, the GV80 Coupe features a unique design with LED surface-emitting rear combination lamps and a wide integrated auxiliary brake light on the tailgate. A centrally descending rear spoiler adds a sporty touch. 

The GV80 Coupe is available in a range of 13 exterior color options, including the exclusive Bering Blue. 

GV80 Coupe: Coupe-Specific Sporty Design Package and Ample Space 

The interior of the GV80 Coupe captures a sporty sensibility with a design unique to a coupe. 

The two-tone D-cut steering wheel reinforces its driving dynamics and maintains an elegant interior image. Unique carbon garnish patterns and seats with the coupe-exclusive patterns and stitching further contribute to the refined design. 

To minimize the risk of slipping during operation and to maximize high-performance sensibility, metal accents were added on the brake and accelerator pedals[3]. 
Additionally, the GV80 Coupe has optimized the layout of the engine room and chassis and incorporated rear seat reclining functionality to provide a spacious interior. An optimized trunk package and a foldable luggage shelf offer ample space and storage capacity. 

The GV80 Coupe allows customers to personalize unique interior spaces, offering a selection of six coupe-specific interior packages. 

Outstanding Power Performance With 3.5 Turbo 48V Electric Supercharger 

The GV80 is equipped with two powertrain options: a gasoline 2.5 turbo engine, which delivers a robust 304 horsepower and 43.0 kgf·m of torque, and a gasoline 3.5 turbo engine, which produces a maximum output of 380 horsepower and 54.0 kgf·m of torque. The GV80 Coupe offers three powertrain choices, including the gasoline 3.5 turbo 48V electric supercharger (e-S/C), which features a robust 415 horsepower and 56.0 kgf·m. 

This innovative engine compresses air twice – once through the motor in the low engine (rpm) range and again through the 3.5T e-S/C – to advance the maximum torque and improving acceleration response at low and medium speeds. 

The GV80 and GV80 Coupe both include advanced driving technologies to provide drivers and passengers with driving stability and a smooth riding experience in any driving environment. Preview Electronic Control Suspension (Pre-view ECS) optimizes control of the suspension by anticipating road conditions, and the second-generation Engine Mounting Control Unit (EMCU) detects road surfaces to reduce driving vibrations. Additionally, crosswind stabilization assists drivers with high-speed driving during strong wind conditions, and Auto Terrain Mode utilizes AI to assess road conditions and automatically adjusts to the appropriate driving mode. 

Genesis has achieved best-in-class tranquility, boasting quiet serenity by incorporating noise-absorbing tires, materials, and improving the soundproofing of the tailgate. 

In the GV80 Coupe, drivers can replicate the sound of a large-displacement sports coupe's exhaust with Active Sound Design, and allow brake pedal responsiveness customization with Flex Brake feature. 

Genesis has introduced additional functions exclusively for the 3.5T e-S/C model, including Sport+ driving mode, Launch Control, and a cluster that displays oil temperature, torque, and turbo pressure, engaging drivers with a more agile and dynamic experience in the car. 

Improved Customer Safety and Convenience Features 

Genesis has given the newly released GV80 and GV80 Coupe various cutting-edge technologies to offer improved convenience and safety features, enriching the driving experience from departure to arrival. 

Independently controlled temperature mode bestows maximum comfort for air-conditioning and airflow from four separate areas, including the driver’s seat, passenger seat, and the second and third rows. 

The cars come with an array of convenience features, including Digital Key 2, Fingerprint Authentication System, UVC disinfection trays, heated armrests, touch-based handle sensors, and a fragrance system that disperses pleasing scents throughout the car’s interior. Other notable additions include a 14.6-inch rear-seat display for streaming services and a Bang & Olufsen sound system. 

Furthermore, in line with Genesis' utmost priority for safety, both the GV80 and GV80 Coupe come with 10 airbags, including a front-center airbag, and powerful monoblock brake calipers. 

New convenience features enhance the driving experience to ensure a smooth and comfortable journey. A Digital Center Mirror (DCM) displays the rearview camera feed, and the Built-In Camera 2 features improved image quality and recording capabilities. Hands On Detection (HOD) allows easy deactivation of ADAS (Advanced Driver Assistance Systems) with a simple touch on the steering wheel. 

The upgraded ADAS system is a combination of features that assist the driver, including Lane Following Assist 2 (LFA 2), Forward Collision-Avoidance Assist 2 (FCA 2), Blind-Spot Collision-Avoidance Assist (BCA), Rear Cross-Traffic Collision-Avoidance Assist (RCCA), Remote Smart Parking Assist 2 (RSPA 2), Highway Driving Assist 2 (HDA 2), Smart Cruise Control 2 (SCC 2), Front/Side/Rear Parking Distance Warning (PDW-F/S/R), and Front/Side/Rear Parking Collision-Avoidance Assist (PCA-F/S/R). This system autonomously assesses the driving environment and proactively responds to prevent accidents, ensuring that customers can always enjoy safe and comfortable driving. 

Genesis plans to collaborate with renowned designers to showcase the GV80 and GV80 Coupe with an exhibition at Genesis Suji from Oct. 7 to 15 and at the Busan International Film Festival from Oct. 4 to 13. 

[1] Cutting-edge ultra-precision manufacturing technology to achieve high light output for the headlamp in a compact size 

[2] A decorative technique often seen in luxury watches in which a very precise, intricate, and repetitive pattern is mechanically engraved onto a surface 

[3] Limited to the gasoline 3.5 turbo 48V electric supercharger model

FOUNTAIN VALLEY, Calif., Aug. 18, 2023 – Today, the Insurance Institute for Highway Safety (IIHS) announced that the 2024 Genesis GV60, GV70, and GV80 SUVs earn TOP SAFETY PICK+ recognition.
 

“At Genesis, customers are at the center of everything we do, and their safety is our top priority,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “Genesis vehicles offer exceptional safety performance, and we are thrilled that our high standard for safety in our SUV lineup has been recognized by IIHS.”
 

To qualify for IIHS TOP SAFETY PICK+ in 2023, a vehicle must earn:

• Good ratings in the driver-side small overlap front, passenger-side small overlap front, updated side and original moderate overlap front tests
• Acceptable or good headlights standard across all trims
• Advanced or superior ratings of a front crash prevention system in both daytime and nighttime vehicle-to-pedestrian evaluations must be available

GV60 and GV70 were both good-rated for headlights on all trims. GV60 earned superior ratings on the standard front crash prevention system in both vehicle-to-pedestrian evaluations, while GV70’s standard system earned advanced ratings in both tests. GV80 earned a superior rating in the daytime vehicle-to-pedestrian test and an advanced rating in the nighttime evaluation.

All Genesis models are equipped with a comprehensive suite of state-of-the-art active and passive safety technologies including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keep Assist, Blind-Spot Collision Warning and more. Each vehicle in the Genesis line-up offers a standard suite of advanced safety features that help avoid crashes and provide advanced occupant protection when crashes do occur. These advanced safety systems resulted in the 2024 GV60, GV70, and GV80 earning the IIHS TOP SAFETY PICK+ awards.

“Every Genesis vehicle is designed and engineered with safety at the forefront,” said Brian Latouf, Genesis global chief safety officer. “These IIHS TOP SAFETY PICK+ awards further demonstrate the remarkable safety performance and design of our vehicles.”

The 2024 GV60, GV70 and GV80 are equipped with the latest in safety and driver assistance technologies, including:

• Eight or more standard airbags, including front center airbag between the driver and center console, helping to protect front cabin occupants in the event of a collision.
• Forward Collision-Avoidance Assist* which can help mitigate the risks of collisions with detected vehicles, pedestrians, and cyclists in certain conditions.
• Blind-Spot Collision Avoidance Assist**, helping reduce the chance of potential impact with a vehicle that is detected in the blind spot.
• An innovative platform – with strong focus on safety – including passenger compartment protection and reinforcement areas using advanced high strength steel for rigidity and safety.
• Genesis Connected Services and Connected Care: Starting with all-new 2023 models, Genesis vehicles now come included with Connected Care, with no expiration. Connected Care provides an always-on connection allowing for peace-of-mind safety features like Automatic Collision Notification, Enhanced Roadside Assistance, and SOS Emergency Assistance when the vehicle has access to a cellular network connection.

*Forward Collision-Avoidance Assist (FCA-Ped&Cyc) with Pedestrian and Cyclist Detection helps detect pedestrians and cyclists, but not in all conditions. FCA-Ped&Cyc is designed to assist drivers to avoid, or reduce the severity of, collisions with cars that have slowed or stopped in front of them. The system is not designed to detect certain stationary objects such as trees or poles, and may not detect all vehicles, pedestrians and cyclists under certain road, weather and vehicle conditions. It is a supplemental assist and does not replace the need for extreme care and attention by the driver. FCA-Ped&Cyc may not stop the vehicle completely and will not avoid all collisions. The driver is responsible for being attentive and maintaining control of the vehicle, and should not wait for the system's alerts before braking as there may not be sufficient time to brake safely. See Owner’s Manual for further details and limitations.

**Blind-Spot Collision-Avoidance Assist (BCA) helps the driver by warning of other cars in the blind spot region and can apply braking to help prevent an unsafe lane change. It senses the rear side territory of the vehicle when it is traveling over 20 mph. There are limitations to the function, range, detection and clarity of the system. It will not detect all vehicles or objects in the blind spot. Its operation depends on the size, distance, angle and relative speed difference between your car and other cars. BCA may not operate if sensors are obscured in any way. Do not rely exclusively on BCA. BCA is a supplemental system and the driver must still be attentive and exercise caution when driving. It is important to always signal, look over your shoulder and through your mirrors before changing lanes. It is the driver’s responsibility to be aware of the surroundings and ensure it is clear before changing lanes or directions. See Owner’s Manual for details and limitations.