Genesis Newsroom: Official Global Media Site

GENESIS LIGHTS UP DUBAI STAGE WITH VISION FOR PERSONALIZATION AND PERFORMANCE

Thu, 14 Dec 2023 14:00:00 +0900

Genesis announced its One of One program and showcased a G90 One of One model alongside a GV80 One of One special edition
Event included unveiling of three different models geared toward performance to introduce more emotion and dynamism to its portfolio
Provided glimpse into the exciting direction that Genesis is committing to in the Middle East

DUBAI, Dec. 14, 2023 — Genesis announced its vision for the Middle Eastern region with its personalization and performance projects at the “Distinctly Yours” event, held Wednesday in Dubai.

The event marked a significant milestone for the brand in the region, demonstrating its strong commitment to delivering a hyper-personalized and unparalleled luxury experience for its discerning clientele. Under the creative vision of Luc Donckerwolke, Chief Creative Officer, attendees experienced the unveiling of two One of One cars, marking the first public showcase of the brand’s bespoke program.

In addition to the exclusive One of One models, Donckerwolke also revealed three performance-based projects: the GV80 Coupe Concept, G80 Performance, and X Gran Berlinetta Concept. These cars embody the fusion of emotion and dynamics, each representing varying iterations of the brand’s design philosophy of “Athletic Elegance.”

The event brought together Genesis’ partners, VIPs, and media under the concept of “Distinctly Yours,” providing an immersive experience highlighting the brand's dedication to the region while presenting its direction for personalization and performance.

One of One’s Potential Realized in the Middle East

The “One of One” name originates from the art scene, which refers to art pieces and collectibles issued as a single, unique edition. These pieces attract a higher value because they are one-of-a-kind editions with no reproductions. Genesis applies the same concept, making each One of One car an original piece that can be perceived as the most prestigious representation of Genesis.

Genesis first developed the program concept as part of its progression to design authentic and original experiences for its customers, aiming to create a hyper-personalized service that customers could experience beyond the car.

Guided by these goals, Genesis introduced the program to VIP customers with a private showcase in the Middle East in 2021. The brand’s careful yet focused approach served as an opportunity to inform the overall direction and potential of the One of One program in one of the fastest-growing luxury markets in the world.

At the event, Genesis reaffirmed its dedication to delivering the pinnacle of luxury to Middle Eastern customers through the One of One program’s dual-offering approach.

The first option allows for a fully personalized vehicle, meticulously tailored to individual preferences. The second option is the special edition offering, where each edition is exclusively crafted to embody the brand's philosophy as derived from various sources of inspiration — such as specific regions, artists, and events. These special editions represent the brand's reinterpretation of specific themes while ensuring a harmonious blend of external influence with Genesis designs.

The First One of One Model

The first car revealed at the event was the brand’s initial One of One model, designed to demonstrate the program and scope. A G90 LONG WHEEL BASE with a two-tone exterior body in black and white, the car comes in a pearlescent paint finish that provides a unique sheen. Meanwhile, its deep black paint coating features red metallic flakes to subtly match the red hue of the interior under sunlight. Red was selected as the interior color to symbolize the impassioned nature of Middle Eastern customers.

The G90’s interior customizations were made based on both design and function to exhibit the range of possibilities Genesis can offer One of One customers. For the trim, a special type of white stone was used to set itself apart from the standard Genesis lineup.

The rear seats featured built-in analog watches that display three separate time zones for the executive traveler. It also comes with a cooler along with a crystal carafe and glasses in the rear console. On the right rear passenger seat, there is a metallic plate that features the signature of Chief Creative Officer Luc Donckerwolke, who led the design of this specific G90. The One of One marking also extends to the headrest cushions and treadplates, which are revealed on the door sills—all of which can be replaced with the customer’s name or signature upon request.

The First Special Edition

The second car revealed was the GV80 Twilight Special Edition by Genesis One of One, the first special edition introduced by the bespoke program. Drawing inspiration from the mesmerizing hues and textures of Middle Eastern deserts, the term ‘Twilight’ symbolizes the convergence of two lights — as the sun sets and the moon rises — similar to the meeting of two cultures, the Middle East and Korea.

In addition, the brushed pattern perfected by Genesis’ proprietary painting technique is also designed to convey the undulating and sandy texture that express the traces of wind on desert sand.

The car unveiled at the event came in a two-tone gold and black exterior; the gold embodies the golden sand of the desert while the orange interior color depicts the orange-colored sky during sunset. Genesis designed another variant of the Twilight Special Edition that comes in blue and black — the blue represents the Arabian skies right after sunset. The GV80 Twilight Special Edition by Genesis One of One was created exclusively for the Middle East region and will be available in both colors, limited to 20 cars.

Omar Al-Zubaidi, Chief Executive Officer, Genesis Middle East & Africa, expressed enthusiasm for the launch, stating, "The Genesis One of One Program represents a pivotal moment for us, aligning with our vision to deliver unparalleled luxury experiences. With the launch of our exclusive bespoke cars, we continue to push the boundaries of what is possible in the world of luxury automotive design."

Athletic Elegance Driven by Performance

Immediately following the unveiling of the One of One models, Donckerwolke switched gears to the three performance-based projects — all of which were in the energetic Magma color to denote the brand’s vibrant theme. All three models were marked with “Designed by Genesis” to signify the brand’s pride in introducing its high-performance vision.

First unveiled in New York last April, the four-passenger GV80 Coupe Concept made waves by introducing a new facet to the Genesis brand by combining the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. At the time, Donckerwolke had promised to “inject more adrenaline and fun into the brand.”

Referencing this promise, Donckerwolke presented the G80 Performance for the first time. He referred to the car as “the thoroughbred of the G80 family” and mentioned that everything from the design to the aerodynamics and suspension were modified to enhance the athletic component of the car. Genesis partnered with companies known for their competencies in increasing the performance capabilities of cars to achieve this.

Donckerwolke underlined that the G80 Performance is “Designed by Genesis” and that the brand will release details on production, pricing, timing, and technical specs at a later date. The G80 Performance will be a limited series of up to 20 models and will be available in the Middle East with various options for customers to further personalize it to their needs and tastes.

The final reveal for the evening was the X Gran Berlinetta Concept that was first introduced in Barcelona on Dec. 2 at the 2023 Gran Turismo World Series Finals. The concept car was created as part of Polyphony Digital’s Vision Gran Turismo series and will be available to race in the game starting January 2024.

As a concept born from a design study demonstrating Genesis’ passion and intent for the Vision Gran Turismo series, the car perfectly embodies Genesis’ characteristic Athletic Elegance design philosophy.

On the unveiling of the three cars, Donckerwolke stated, “We wanted to showcase our commitment to delivering a driving experience that is both emotionally charged and dynamically vibrant. These cars embody the perfect synergy of performance and passion, providing a glimpse into the exciting direction that Genesis is exploring.”

8 YEARS OF GENESIS CARS AT A GLANCE

Thu, 09 Nov 2023 09:00:00 +0900

GENESIS MAKES FIRST CHINA APPEARANCE AT 2019 CIIE

Tue, 05 Nov 2019 15:33:00 +0900

SHANGHAI, Nov. 5, 2019 — Genesis, the luxury automotive brand, marked its first appearance in China at the second China International Import Expo (CIIE) this week. In keeping with the CIIE theme of "New Era, Shared Future," Genesis is at CIIE to debut the fuel-cell GV80 Concept, battery-electric Mint Concept and the luxurious dignity of its flagship G90 sedan in China.

"We are thrilled to stage our first Chinese appearance at CIIE, an event that embodies China's increasingly open embrace to the world," said William Lee, Executive Vice President and Global Head of the Genesis Brand. "We are excited to bring the GV80 Concept, the Mint Concept, and the G90 in China, which will soon be is an important market for Genesis, to share our vision of design and alternative energy."

Genesis is using its 400 square-meter exhibition space to showcase the brand's vision towards alternative energy. Within the exhibition space is an interactive, kinetic sculpture that describes how hydrogen fuel-cell and electricity can cleanly power a vehicle, as well as digital configurators that allow attendees to explore exterior and interior options for the G90.

GV80 Concept – Fuel Cell SUV Concept

The GV80 Concept is the Genesis brand's first interpretation of a luxury SUV. Powered by hydrogen fuel-cell (FCEV) technology, the GV80 Concept provides a glimpse of the bold future of Genesis design. It is a modern and refined interpretation of a capable SUV, building on the strength of architecture and the beauty of natural elements. Genesis continues to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.

Mint Concept – Small Car, Big Apple: The Electric Luxury Car for the City

As a new vehicle typology, the Mint Concept is designed as a two-door, two-passenger electric car meant for the modern and urban city life. The lightweight runabout is highly maneuverable and exhilarating to drive. It reshapes the city mobility and provides an innovative interior user experience. Tailored for the needs of modern city life, the Mint Concept has an estimated range of 200 miles (322 kilometers) per full charge, and 350-KW fast recharging.

G90 – Flagship Luxury Sedan

The G90 is a full-size sedan that features unmistakable Genesis design cues, such as its distinctive Quad Lamps, signature Crest Grille and G-Matrix pattern throughout the vehicle, inside and out.

GENESIS REVEALS GV80 CONCEPT SUV AT 2018 CANADIAN INTERNATIONAL AUTO SHOW

Thu, 15 Feb 2018 02:45:00 +0900

Genesis further defines “Athletic Elegance” design language in innovative and high-tech SUV concept
Advanced plug-in hydrogen fuel cell powertrain delivers truly refined performance
‘GV80 Concept’ explores a progressive approach to personal experience

TORONTO, Feb. 15, 2018 — Today, Genesis unveiled its progressive GV80 Concept SUV in its Canadian premiere during the Canadian International Auto Show in Toronto, Ontario. The new fuel cell concept SUV continues to build on the global brand’s expressive and refined ‘Athletic Elegance’ design direction. The GV80 Concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis design and product development.

The GV80 Concept is the brand’s first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept’s confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand’s global impact, the GV80 Concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer. Genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.

“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”

“Canada stands on the forefront of global brand development for Genesis, and we are excited to unveil the GV80 Concept here,” said Head of Genesis Brand, Manfred Fitzgerald. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”

Exterior Design & Inspiration

The GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The design team thoughtfully expressed these ideas throughout the exterior and interior of the vehicle in utilizing exceptional materials and purposeful forms to create a feeling of desire. The concept’s overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.

The front of the GV80 Concept showcases the signature Genesis crest grille that features a proud representation of the brand’s logo in the shape of the lower grille surround. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.

The elegant posture of the GV80 Concept is defined by a parabolic line that establishes the confident side profile, and visually connects the front and rear to further reveal the SUV’s athletic and nimble nature. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. Electronic door handles sit flush underneath the concept’s dynamic crease line for enhanced aerodynamic performance and simplicity.

The core of the vehicle is extended through the rear, visualized by the center spine detail in the upper rear brake light. Further fortifying the GV80 Concept’s athleticism, slim quad lamps elongate towards the powerful rear quarter panel for a planted stance. Laser fiber optic technology in the tail lamps produces a truly unique Genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.

Interior Design Concept

Designed in harmony with the refined exterior, the interior of the GV80 Concept creates a sophisticated environment for its passengers through superior craftsmanship, creative attention to detail and advanced technology.

The interior cabin immediately greets passengers with a bridge instrument panel that stretches from door to door creating a welcoming and spacious ambience. A wide 22-inch curved display set in the instrument panel cascades into the driver’s cluster, which combines the precision of a classic speedometer with the immersive flow of information from a digital display.

Further uniting the interior and exterior, the GV80 Concept’s side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. This detail brings in the exterior environment, promoting a unique interaction with the outside landscape. Additional versatile storage compartments are creatively integrated throughout the SUV concept in the lower doors for ultimate convenience.

Interior HMI Concept

The GV80 Concept’s interior features an innovative Human Machine Interface that offers users intuitive operation and function control through the use of a new multi-function interactive controller with capacitive touch. All of this technology is seamlessly blended into the precision designed details of the vehicle.
The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities.

The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. Through touch control, each metal string allows direct access to the most commonly used functions including Navigation, Entertainment, Communication, and Environment (or customized driver settings). By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the wide display without disturbing the driver.

The custom inlayed console runs through the center spine of the SUV emphasizing the length of the vehicle while creating four separated zones. Each passenger is invited to a tailored seat with access to the capacitive touch inlays and an individual entertainment system allowing for control of a customized user experience.

Interior Colour and Materials

To complement the refined exterior, the GV80 Concept’s beautifully crafted interior environment showcases a curated combination of high-quality materials, vibrant colours and rich textures that lend themselves timeless sophistication. The GV80 features exquisite semi-aniline leather interior, with quilted diamond stitching on the interior door panels, seat inserts and center console side, harmonizing with the facet details on the exterior.

The meticulously-wrapped rich leather on the upper instrument panel is contrasted with distinctive Architexture suede on the instrument panel bridge that elegantly surrounds the front passengers for an interesting tactile accent. Echoing the warm alloy metal from the exterior, the trim detail below the bridge indicates the flow of cabin air and is highlighted by polished aluminum trim pieces.

Embracing its urban and outdoor spirit, the GV80 Concept’s ash wood center console and floorboards provide a contemporary organic element to contrast against the other authentic materials. Finally, the SUV’s cargo area features an elegant tonal and texture effect by Architexture suede, dark gray leather and slate ash wood that is both visually appealing and functional with contrasting sleek metal tie downs.

GENESIS GV80 CONCEPT AND G80 SPORT WIN 2017 GOOD DESIGN® AWARDS

Thu, 21 Dec 2017 22:00:00 +0900

FOUNTAIN VALLEY, Calif., Dec. 21, 2017 — Earlier this month it was announced that the Genesis GV80 Concept SUV and G80 Sport mid-luxury sedan both won 2017 GOOD DESIGN® awards. Genesis joins other transportation, electronic, consumer and lifestyle product brands in receiving the annual awards from The Chicago Athenaeum Museum of Architecture and Design.

“We believe in the power of design to seduce and inspire the human spirit,” said Erwin Raphael, General Manager of Genesis Motor America. “We’re pleased that GOOD DESIGN® is a mainstay recognition going well into its seventh decade and couldn’t be happier to accept their acknowledgement of our dedication to design.”

The award, the oldest of its kind, was founded in 1950 by legendary designers, Eero Saarinen, Charles and Ray Eames, and by architecture historian and philanthropist, Edgar Kaufmann, Jr. This year’s jury met in San Francisco and New York, selecting award-worthy products from 46 countries.

“The cars are a stunning achievement of high style, form, function and aesthetic,” states Christian Narkiewicz-Laine, Museum President, GOOD DESIGN®.
The G80 3.3T Sport builds on the refined performance of the popular Genesis G80 and adds a 365-horsepower, 3.3-liter turbocharged V6 engine plus unique sport and performance upgrades delivering improved driving dynamics and agility. In addition, distinctive styling elements and features visually differentiate the new 3.3T Sport from the rest of the G80 model line-up.

GENESIS REVEALS GV80 FUEL CELL CONCEPT SUV AT NEW YORK INTERNATIONAL AUTO SHOW

Sat, 08 Apr 2017 18:28:00 +0900

Genesis further defines “Athletic Elegance” design language in innovative and high-tech SUV concept
Advanced plug-in hydrogen fuel cell powertrain delivers truly refined performance
‘GV80 Concept’ explores a progressive approach to personal experience

NEW YORK, April 12, 2017 — Today, Genesis unveiled its progressive GV80 Concept SUV at the New York International Auto Show. The new fuel cell concept SUV continues to build on the global brand’s expressive and refined ‘Athletic Elegance’ design direction. The GV80 Concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and product development.

“There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here,” said Head of Genesis Brand, Manfred Fitzgerald. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”

Exterior Design & Inspiration

The front of the GV80 Concept showcases the signature Genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.

Interior Design Concept

Interior HMI Concept

The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. Through touch control, each metal string allows direct access to the most commonly used functions including Navigation, Entertainment, Communication, and Environment (or customized driver settings). By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the wide display without disturbing the driver. The custom inlayed console runs through the center spine of the SUV emphasizing the length of the vehicle while creating four separated zones. Each passenger is invited to a tailored seat with access to the capacitive touch inlays and an individual entertainment system allowing for control of a customized user experience.

Interior Color and Materials

To complement the refined exterior, the GV80 Concept’s beautifully crafted interior environment showcases a curated combination of high-quality materials, vibrant colors and rich textures that lend themselves timeless sophistication. The GV80 features exquisite semi-aniline leather interior, with quilted diamond stitching on the interior door panels, seat inserts and center console side, harmonizing with the facet details on the exterior.