<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[Genesis Newsroom: Official Global Media Site ]]></title>
                    <link>https://newsroom.genesis.com/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Tue, 08 Sep 2026 03:05:10 +0200</lastBuildDate>
                    <pubDate>Tue, 30 Apr 2024 13:53:30 +0200</pubDate>
                    <image>
                        <title><![CDATA[Genesis Newsroom: Official Global Media Site ]]></title>
                        <url>https://content.presspage.com/clients/150_2934.jpg</url>
                        <link>https://newsroom.genesis.com/</link>
                        <width>144</width>
                    </image><item>
                        <title>GENESIS SIGNS NEW TOURNAMENT TITLE PARTNER AGREEMENT IN KOREA WITH THE DP WORLD TOUR</title>
                        <link>https://newsroom.genesis.com/genesis-signs-new-tournament-title-partner-agreement-in-korea-with-the-dp-world-tour/</link>
                        <guid>https://newsroom.genesis.com/genesis-signs-new-tournament-title-partner-agreement-in-korea-with-the-dp-world-tour/</guid><pp:caseid>626478</pp:caseid><description><![CDATA[<p>The agreement renames the Korea Championship as the Genesis Championship, merging it with the KPGA TOUR's existing Genesis Championship.</p>]]></description><content:encoded><![CDATA[<ul><li>Agreement will see DP World Tour’s Korea Championship merge with KPGA TOUR’s Genesis Championship from 2024 onwards&nbsp;</li><li>Tournament merger part of both Tours’ strategic alliance, with a global field enhancing the tournament’s caliber and excitement&nbsp;</li><li>Genesis Championship to take place in October, becoming the last event in the Back 9&nbsp;</li></ul><p style="text-align:justify;"><br>SEOUL, April 3, 2024 — Genesis has signed a new agreement with the DP World Tour that will see the Korea Championship become the Genesis Championship from 2024 onwards, with the tournament merging with the KPGA TOUR’s existing Genesis Championship.&nbsp;</p><p><br>The Genesis Championship will be held at Jack Nicklaus Golf Club Korea in Incheon, Korea and will take place from October 24 to 27, 2024. The tournament now occupies a prime position as the final tournament in the Back 9 — a series of nine events that encompass the DP World Tour’s most historic tournaments and national Opens. The top 110 players on the Race to Dubai Rankings in partnership with Rolex at the conclusion of the Back 9 phase will earn their DP World Tour cards for 2025, while the top 70 qualify for the DP World Tour Play-Offs. The tournament prize fund is increasing to $4 million, with 5,000 Race to Dubai Rankings Points now on offer.&nbsp;</p><p><br>The tournament will be co-sanctioned with the KPGA TOUR, with a field comprising 90 DP World Tour players and 30 KPGA TOUR players. This builds on the Strategic Alliance that was agreed between the two Tours in May 2023, which expanded the pathway for KPGA TOUR players to play on the DP World Tour.&nbsp;</p><p><br>This three-year title partnership agreement elevates Genesis’ partnership with the premier men’s professional golf tournament in Korea, where it was previously the presenting partner of the inaugural Korea Championship in 2023. Spain’s Pablo Larrazábal took home the trophy last year for his eighth DP World Tour title. The winner of the 2023 Genesis Championship, Sanghyun Park, will also be headed to the Genesis Scottish Open this year before defending his title in the newly merged 2024 Genesis Championship.&nbsp;</p><p><br>Speaking about the new agreement, Mike Song, Global Head of Genesis, said: “We are excited to open a new chapter in the Korean golf scene where global players and Korean players can compete and showcase their skills in Korea. As title sponsor, Genesis takes great pride in supporting Korean male golfers on their journey to the global stage.”&nbsp;</p><p><br>Guy Kinnings, Chief Executive Officer of the DP World Tour, added: “Genesis continues to be an incredible partner to the game of golf worldwide and with this new agreement, the Genesis Championship will be elevated in every way for 2024. Our new look Back 9 phase will add extra excitement, with the tournament playing host to a plethora of dramatic storylines as players bid to keep their Tour cards and qualify for the Play-Offs.”&nbsp;</p><p><br>Wonsup Mike Kim, Commissioner and Chief Executive Officer of the KPGA TOUR and KPGA added: “As we eagerly anticipate the outstanding performances of KPGA TOUR players participating in the 'Genesis Championship', this event marks a significant milestone in fostering a closer relationship between the DP World Tour and KPGA TOUR. We extend our best wishes for a successful tournament.”&nbsp;</p><p><br>Genesis has shown a strong commitment to golf with a history of tournament partnerships. This includes the Genesis Invitational, which has been part of the PGA TOUR since 2017, and the Genesis Scottish Open — a co-sanctioned tournament between the DP World Tour and PGA TOUR — where it has been Title Sponsor since 2022. Genesis has also supported other renowned golf tournaments including The Presidents Cup, and the KPGA TOUR’s Genesis Points list.&nbsp;</p>]]></content:encoded><category><![CDATA[Genesis,Press Release,Culture,Sports,Golf,PGA,Korea Championship,DP World Tour,KPGA TOUR,Genesis Championship,tournament,Back 9,Pablo Larrazabal,Sanghyun Park,Mike Song,Guy Kinnings,Wonsup Mike Kim,The Presidents Cup]]></category>
            <pubDate>Wed, 03 Apr 2024 17:00:00 +0900</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2934/58e48810-272e-4fd5-8f13-a52812c5c3c0/500_genesisemblem.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2934/58e48810-272e-4fd5-8f13-a52812c5c3c0/500_genesisemblem.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2934/58e48810-272e-4fd5-8f13-a52812c5c3c0/genesisemblem.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Genesis emblem]]></pp:imageTitle></item><item>
                        <title>PABLO LARRAZÁBAL WINS THE INAUGURAL KOREA CHAMPIONSHIP PRESENTED BY GENESIS</title>
                        <link>https://newsroom.genesis.com/pablo-larrazabal-wins-2023-korea-championship-presented-by-genesis/</link>
                        <guid>https://newsroom.genesis.com/pablo-larrazabal-wins-2023-korea-championship-presented-by-genesis/</guid><pp:caseid>580171</pp:caseid><description><![CDATA[<ul><li style="text-align:justify;"><span>Pablo Larrazábal’s 12-under 276 earns him the winner’s purse of $340,000 USD, claiming an eighth DP World Tour title</span></li><li style="text-align:justify;"><span>As Presenting Sponsor, Genesis delivered exceptional care to players and caddies by providing courtesy cars and its signature Players & Caddies Lounge on-site</span></li></ul><p style="text-align:justify;"><br>SEOUL, May 1, 2023 <strong>—</strong> The Korea Championship Presented by Genesis concluded Sunday, April 30, after four days at Jack Nicklaus Golf Club Korea in Songdo, Incheon. The winner’s trophy went to Pablo Larrazábal, who recorded a final score of 12-under to beat runner-up Marcus Helligkilde from Denmark who finished his fourth round with a 68. Larrazábal went on a back nine birdie run to secure an eighth DP World Tour title and first win of the season at the Korea Championship, taking home the $340,000 USD prize.&nbsp;</p><p style="text-align:justify;"><br>The tournament, co-hosted by the DP World Tour and the Korea Professional Golfers’ Association (KPGA), is significant as it marks the DP World Tour’s return to Korea after ten years.&nbsp;</p><p style="text-align:justify;"><br>The field included a total of 156 players – 55 from KPGA, 91 from DP World Tour, eight invites, and two amateur players. In addition, players that finish in the top ten of the DP World Tour’s season-long Race to Dubai Rankings in Partnership with Rolex will also qualify for the PGA TOUR.&nbsp;</p><p style="text-align:justify;"><br>Three Korean players finished in the top ten; Sanghyun Park finished in third place at 9-under 279, while Kyungnam Kang and Junghwan Lee both tied for tenth place at 7-under 281.&nbsp;</p><p style="text-align:justify;"><br>Larrazábal said, “First of all, I have to thank Genesis for bringing us to Korea [after] ten years. I played in a few Korean opens before and I loved it, and ten years after the last one I came back to [this] tournament [and won] so thank you [again] to Genesis and all the sponsors.”&nbsp;</p><p style="text-align:justify;"><br>As Presenting Sponsor, Genesis continued its proud tradition of elevating the level of hospitality for players and caddies with various activities on-course. The Players & Caddies Lounge and the brand’s signature double hole-in-one prize offering once again highlight the importance of the teamwork between player and caddie. Genesis also provided a fleet of 44 courtesy cars to transport players and tournament stakeholders.&nbsp;</p><p style="text-align:justify;"><br>Genesis started its tradition of support for golf in 2016, sponsoring the Korea Professional Golfers’ Association with the Genesis Point System. The following year the brand hosted the Genesis Championship for the first time as a title sponsor Then, in 2017, Genesis took its golf commitments global by becoming the title sponsor of the PGA Tour’s Riviera event, which is now the Genesis Invitational. Genesis also became a vehicle sponsor of the Presidents Cup in 2019, and the Abu Dhabi HSBC sponsorship in 2022, respectively. And last year, Genesis became the title sponsor of the Scottish Open—the first event to be co-sanctioned by the PGA Tour and the DP World Tour.&nbsp;</p><p style="text-align:justify;"><br>Mike Song, Global Head of Genesis said, "The inaugural Korea Championship was successful thanks to all players, caddies, and partners from the DP World Tour and the KPGA. Genesis will continue to work closely with both partners to further support Korean mens’ golf with opportunities to compete against some of the best golfers in the world on home turf, while also leading our distinctive culture of caddie care."</p>]]></description><category><![CDATA[Culture,Sports,Golf,Korea Championship,Genesis,Pablo Larrazabal,U.S.,Press Release]]></category>
            <pubDate>Mon, 01 May 2023 10:42:00 +0900</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2934/9d05e9bd-8ad8-4d5b-b8a3-a440bb7cb91d/500_230501-pablolarrazabalwinstheinauguralkoreachampionshippresentedbygenesis-1.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2934/9d05e9bd-8ad8-4d5b-b8a3-a440bb7cb91d/500_230501-pablolarrazabalwinstheinauguralkoreachampionshippresentedbygenesis-1.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2934/9d05e9bd-8ad8-4d5b-b8a3-a440bb7cb91d/230501-pablolarrazabalwinstheinauguralkoreachampionshippresentedbygenesis-1.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[230501_PABLO LARRAZÁBAL WINS THE INAUGURAL KOREA CHAMPIONSHIP PRESENTED BY GENESIS_1]]></pp:imageTitle></item><item>
                        <title>GENESIS SPONSORS DP WORLD TOUR’S KOREA CHAMPIONSHIP</title>
                        <link>https://newsroom.genesis.com/genesis-sponsors-dp-world-tours-korea-championship/</link>
                        <guid>https://newsroom.genesis.com/genesis-sponsors-dp-world-tours-korea-championship/</guid><pp:caseid>580200</pp:caseid><description><![CDATA[<ul><li style="text-align:justify;"><span>Official sponsorship of the Korea Championship tournament, the first DP World Tour event held in Korea in 10 years</span></li><li style="text-align:justify;"><span>Support as “Presenting Sponsor”, with sponsorship of operational vehicles during the tournament along with hole-in-one prize cars</span></li><li style="text-align:justify;"><span>156 players to compete for a prize of 2 million USD at the Jack Nicklaus Golf Club Korea in Songdo, Incheon</span></li></ul><p style="text-align:justify;"><br>SEOUL, April12, 2023&nbsp;— Genesis announced it is the Presenting Sponsor of the first “Korea Championship,” which will be held at Jack Nicklaus Golf Club Korea in Songdo, Incheon, from April 27 to April 30 for a four-day run.&nbsp;</p><p style="text-align:justify;"><br>The tournament, co-hosted by the DP World Tour and the Korea Professional Golfers’ Association (KPGA), is significant as it marks the DP World Tour’s return to Korea after ten years.&nbsp;</p><p style="text-align:justify;"><br><strong>Enabling Excellence, Supporting Champions&nbsp;</strong></p><p style="text-align:justify;"><br>Korea Championship Presented by Genesis has a field of 156 players representing the DP World Tour and the KPGA, with players competing to win the total prize purse of 2 million USD (approximately 25 billion KRW).&nbsp;</p><p style="text-align:justify;"><br>The lineup features talented players like Denmark’s Rasmus Højgaard and Scotland’s top-ranked golfer Robert MacIntyre. They are joined by Korean players such as Yeongsu Kim, who won last year’s Genesis Championship and Genesis Points Awards, Min-kyu Kim, who won his first Korean Tour event at the Kolon Korea Open in 2022 and Jeunghun Wang, a three-time DP World Tour winner.&nbsp;</p><p style="text-align:justify;"><br><strong>Genesis’ Signature Standards in Golf&nbsp;</strong></p><p style="text-align:justify;"><br>As Presenting Sponsor, Genesis will provide the hole-in-one prizes and an operational fleet to transport players and tournament stakeholders in and around the course.&nbsp;</p><p style="text-align:justify;"><br>In addition, the first player to ace the 17th hole will receive an Electrified GV70, and his caddie will be gifted with a GV60. By generously rewarding both player and caddie, Genesis demonstrates that excellence in golf and luxury vehicles go hand in hand.&nbsp;</p><p style="text-align:justify;"><br><strong>Genesis’ Expands Global Golf Platform&nbsp;</strong></p><p style="text-align:justify;"><br>Genesis has long supported the globalization of Korean men’s golf by sponsoring major golf tournaments such as the KPGA’s Genesis Championship, the Genesis Invitational on the PGA TOUR, the Genesis Scottish Open — the first event co-sanctioned by the PGA TOUR and the DP World Tour — and the Presidents Cup.&nbsp;</p><p style="text-align:justify;"><br>Keith Pelley, Chief Executive of DP World Tour said, “The Korea Championship Presented by Genesis marks our return to Korea for the first time in ten years and the tournament is an important part of the DP World Tour’s partnership with the KPGA, providing a clear pathway for KPGA Tour players to compete at the highest levels of men’s professional golf.” He continued, “We are therefore delighted to have the support of Genesis, a luxury global brand which was established in Korea, as presenting sponsor for this inaugural event, further strengthening our relationship following their title sponsorship of the Genesis Scottish Open last July, our historic first co-sanctioned event with the PGA TOUR.”&nbsp;</p><p style="text-align:justify;"><br><strong>Bringing the Global Stage to the Home of Genesis&nbsp;</strong></p><p style="text-align:justify;"><br>The winner of the tournament&nbsp;will gain membership on the DP World Tour and a chance to compete in the 2023 Genesis Scottish Open. In addition, if players finish in the top 10 of the DP World Tour’s season-long Race to Dubai Rankings in Partnership with Rolex, they will also qualify for the PGA TOUR.&nbsp;</p><p style="text-align:justify;"><br>Ja-cheol Koo, Chairman of the KPGA said, “I am excited to co-host an event with the DP World Tour and I hope that the Korea Championship will provide an opportunity to strengthen the collaboration between KPGA and the DP World Tour. I would like to express my gratitude to Genesis who have decided to sponsor this tournament. As this is an event where the best players compete against each other, I anticipate the highest level of play. I hope that the Korean golf fans will show great interest in the tournament and attend the event.”&nbsp;</p><p style="text-align:justify;"><br>Mike Song, Global Head of Genesis said, “Genesis is sponsoring major golf tournaments alongside PGA TOUR, DP World Tour, and KPGA, allowing more people to become familiar with the brand. Through our audacious commitment to golf, we will continue to increase our brand value globally and serve as a reliable supporter of Korean men’s professional golf.”&nbsp;</p><p style="text-align:justify;"><br>The live broadcast of the event will be streamed globally in 180 countries from Thursday through Sunday via DP World Tour's global media network.&nbsp;</p><p style="text-align:justify;"><br>General admission tickets for the tournament are available for purchase on the Interpark website starting at 50,000 won for weekdays. Weekend tickets cost 80,000 won each, and a full-day pass is 150,000 won.</p>]]></description><category><![CDATA[Genesis,Culture,Sports,Golf,PGA,Korea Championship,Press Release,Cars,Models,GV60,Electrified GV70]]></category>
            <pubDate>Wed, 12 Apr 2023 17:17:00 +0900</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2934/7271d140-59b9-4231-a98f-5247b756fcdc/500_230412-genesissponsorsdpworldtourrsquoskoreachampionshiptobringtheglobalstagehome-1.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2934/7271d140-59b9-4231-a98f-5247b756fcdc/500_230412-genesissponsorsdpworldtourrsquoskoreachampionshiptobringtheglobalstagehome-1.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2934/7271d140-59b9-4231-a98f-5247b756fcdc/230412-genesissponsorsdpworldtourrsquoskoreachampionshiptobringtheglobalstagehome-1.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[230412_GENESIS SPONSORS DP WORLD TOUR&amp;rsquo;S KOREA CHAMPIONSHIP TO BRING THE GLOBAL STAGE HOME_1]]></pp:imageTitle></item></channel>
                    </rss>