SEOUL, Sept. 3, 2026 — Genesis has been recognized for its exceptional design and innovation at the 2026 International Design Excellence Awards (IDEA). Highlighting the brand's achievements is a Silver Award for the Genesis Magma GT Concept in the Automotive & Transportation category, alongside finalist recognitions for the G90 Wingback Concept and the Magma User Interface (UI) Design in Automotive & Transportation and Digital Interaction categories, respectively.

Genesis Magma GT Concept (Silver, Automotive & Transportation)

The Genesis Magma GT Concept boldly reinterprets the brand’s “Athletic Elegance” design philosophy through the proportions and aerodynamics of a high-performance sports car. Featuring a low, wide body, a flowing roofline, and a distinctive boat-tail cabin, the concept expresses a commanding stance and latent power. By prioritizing restrained surfaces and sophisticated details over aggressive styling, the Magma GT Concept encapsulates Genesis' vision for luxury high performance, where athletic tension and refined composure coexist in harmony.

“The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability,” said Genesis Chief Creative Officer, Luc Donckerwolke.

In addition to the Magma GT Concept, Genesis earned two finalist nods that further showcase the brand's expansive design vision and tech innovations.

Genesis G90 Wingback Concept (Finalist, Automotive & Transportation)

Reinterpreting the marque’s flagship G90 sedan as a grand tourer wagon, this concept explores the luxury high-performance potential of Genesis’ Magma program. It combines the G90 Long Wheel Base with an extended roofline and an elegant parabolic profile. Aerodynamic elements inspired by GT endurance race cars — including wide wheel arches, large air intakes, a rear wing, and a diffuser — are exquisitely integrated to embody both high-performance dynamism and the brand's characteristic restrained elegance.

Genesis Magma UI Design (Finalist, Digital Interaction)

Debuting as the digital interface for the first Magma production vehicle, the GV60 Magma, this UI enhances both information visibility and driver engagement during track and high-performance driving. It combines sophisticated chronograph-inspired graphics, the deep blacks of OLED displays, and a restrained Magma orange color palette. In the Magma-exclusive mode, the interface expresses a sense of speed and intense energy through angled typography and dynamic motion graphics.

The 2026 IDEA Award recognitions underscore Genesis’ ongoing commitment to pushing the boundaries of automotive design, solidifying its reputation as a global innovator in both luxury high-performance aesthetics and digital user experiences.

Presented annually by the Industrial Designers Society of America (IDSA), the IDEA Awards are among the longest-running and most prestigious design awards programs in the world. Originally founded to recognize exceptional achievement in industrial design, the program has since expanded to highlight groundbreaking design across numerous disciplines, including automotive and transportation, digital interaction, strategy, and branding.

SEOUL, July 14, 2026— Genesis has taken home two wins for its X Skorpio Concept and Magma GT Concept in the Cars and Motorcycles category in the Design Concept discipline at the 2026 Red Dot Awards. The double recognition once again proves the innovative luxury marque’s world-class design competitiveness against globally established legacy luxury brands.

This marks Genesis’ third Red Dot Award this year, after securing an earlier win in the same category with its first luxury high performance vehicle, the GV60 Magma.

Genesis X Skorpio Concept: Fearless Exploration Meets Extreme Off-Roading

Revealed globally earlier this year in the Rub’ al Khali “Empty Quarter” desert in the UAE, the X Skorpio Concept is Genesis' first extreme off-road vehicle. Inspired by the poised stance of a black scorpion, the concept is purpose-built to conquer demanding terrains without sacrificing the brand's luxurious identity.

The vehicle pushes the boundaries of off-road capability, featuring an integrated tubular frame with a full roll cage, and a body constructed from a lightweight, durable mix of fiberglass, carbon-fiber, and Kevlar. It is powered by a high-performance V8 engine delivering 1,115 PS (1,100 horsepower) and 117.6 kilogram-force meters (850 pound-feet of torque), grounded by 40-inch custom off-road tires on 18-inch beadlock wheels. The exterior pairs defensive, armor-like panels inspired by its namesake with Genesis’ signature Two-Line design, while the cabin redefines off-road luxury with ergonomic performance seating and a unique sliding cockpit display that adapts to both solo and co-pilot off-road navigation.

Genesis Magma GT Concept: A New Era of Luxury High Performance

Unveiled in its evolved form at the 2026 24 Hours of Le Mans, the Genesis Magma GT Concept represents the pinnacle of the brand’s high-performance ambitions and a clear vision for its next decade of motorsport-inspired luxury. Conceived as a two-passenger luxury grand tourer, the concept blends athleticism and elegance through a low-slung, race-ready silhouette, wide muscular fenders, and dynamic mid-engine proportions that optimize aerodynamic efficiency.

Acting as a bridge between open-road luxury and closed-track capability, the Magma GT prioritizes a tactile, driver-centric experience over purely digital interfaces. This philosophy comes to life in the twin-cockpit interior, which celebrates analogue drama through an exposed mechanical shift gate, premium materials, and an instrument cluster inspired by motorsport timekeeping. It stands as a true halo model for the brand, perfectly translating Genesis' "Athletic Elegance" design philosophy into its high-performance Magma program.

“We feel a tremendous sense of honor to receive acknowledgment from the 2026 Red Dot Awards for these significant vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Genesis Global Design. “This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D center. It highlights the remarkable competitiveness of Genesis’ design identity within the global market.”

As one of the world's most distinguished design competitions, the Red Dot Design Award is acclaimed as a hallmark of design excellence. The Design Concept discipline honors cutting-edge and innovative design concepts and varying stages of product development each year. This year, the bold and forward-looking designs of two distinct Genesis concept cars stood out in the highly competitive Cars and Motorcycles category to take home the win.

LE MANS, France, June 12, 2026 — Building on its previous Le Mans participation, Genesis steps up to the Hypercar class at the prestigious 24 Hours of Le Mans, marking a defining new chapter in its global motorsports journey.

At a press conference held within the Genesis Hospitality inside the famed Circuit de la Sarthe, the brand unveiled the Magma GT3 Concept, outlined a potential future vision for Genesis and Genesis Magma Racing, and shared plans to expand its presence into new European markets as part of its broader global growth strategy.

Through their entry with the Genesis GMR-001 Hypercar in the Hypercar class at the race, held June 13-14 (local time) in Le Mans, France, Genesis Magma Racing aim to mark a new milestone in Korean motorsports history while demonstrating their brand competitiveness in the global market.

José Muñoz, President and CEO of Hyundai Motor Company, said, “Genesis has grown faster than any other luxury automotive brand, and we’re thrilled to be competing in the world’s toughest endurance race where we’ll be able to validate our performance under pressure. We’re humble, but we’re hungry, and we know there is hard work ahead. We’re bringing lessons from the track to our Magma performance vehicles and in how we run the business. In a 24-hour race where anything can happen, the team needs to be seamless in how we support each other and find creative solutions to win. It’s a perfect analogy for how we’re managing uncertainty and focused on delivering exceptional vehicles, technology and service for our customers.”

Early Momentum in WEC Debut Season Sets the Stage for Le Mans

Genesis Magma Racing have already demonstrated competitiveness in their debut season in the FIA World Endurance Championship (WEC).

Notably, the team secured points in Round 2 at the 6 Hours of Spa-Francorchamps, proving its stable driving performance and operational capability despite being in its inaugural season.

Building on this experience, Genesis will prioritize completing the 24-hour race at Le Mans, while also striving to deliver competitive results.

Magma GT and Magma GT3 Concepts Signal Next Evolution in Performance Vision

At Le Mans, Genesis unveiled the Magma GT Concept and Magma GT3 Concept, outlining a clear vision for the brand’s future across luxury performance and motorsport.

While an earlier version of the Magma GT Concept was revealed in November 2025, the model has since been reintroduced at Le Mans with an all-new interior, reflecting the evolution of the Magma program. Conceived as a two-passenger luxury grand tourer, the Magma GT Concept blends athleticism and elegance in a manner distinctive to the brand. Its design is defined by a low-slung front end, wide fenders and dynamic mid-engine proportions, while sculptural surfaces and aerodynamic detailing highlight the brand’s Athletic Elegance philosophy.

Inside, the concept combines a twin-cockpit layout with a driver-centric architecture, centered around an analog instrument cluster inspired by motor racing timekeeping instruments and complemented by tactile controls that emphasize precision and engagement. The result is a refined yet immersive cabin that reinterprets the modern luxury GT experience — balancing performance, comfort and craftsmanship.

Making its global debut at Le Mans, the Genesis Magma GT3 Concept outlines a potential future direction for Genesis Magma Racing as it expands beyond its FIA WEC Hypercar program. Conceived as part of a long-term motorsport strategy, the concept reflects the growing relevance of GT3 competition and its potential to strengthen the connection between Genesis’ road cars and racing activities, positioning both the Genesis and Genesis Magma Racing brands within this category to more closely link road-going and racing portfolios while further elevating their profile in global motorsport.

The Genesis Magma GT3 Concept has been developed in alignment with GT3 technical regulations, reflecting a performance-led approach shaped by motorsport requirements. As an independent study, it explores how race-driven architecture, aerodynamics and engineering principles could inform future Genesis performance vehicles, rather than being derived from an existing road-going model.

Optimized for performance, the GT3 Concept features widened tracks, a prominent front splitter, enlarged ducts and a door-mounted fin to enhance aerodynamic efficiency and cooling. Advanced thermal management strategies, along with a race-focused rear structure incorporating a fixed wing and diffuser, support durability under endurance racing conditions.

Developed in collaboration with Hyundai Motorsport, the GT3 Concept remains under exploration, with architecture, components and potential development pathways yet to be defined. As one of several possible scenarios, it demonstrates how Genesis is exploring opportunities beyond LMDh.

Together, the Magma GT and GT3 Concepts illustrate a cohesive approach, where motorsport serves as both inspiration and testing ground for future Genesis performance and design.

Luc Donckerwolke, Chief Creative Officer of Genesis, said, “The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance. The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance — from refined grand touring to uncompromising motorsport.”

Motorsport as a Catalyst for Global Expansion

Alongside its motorsport ambitions, Genesis continues to accelerate its European growth strategy, expanding into new markets including Italy, France, the Netherlands and Spain, while preparing for further entry into Poland, Austria, Portugal and Denmark as part of its long-term global vision.

The brand’s presence on the world stage — through both endurance racing and market expansion — reflects a unified strategy to elevate Genesis as a modern, performance-driven luxury brand.

A Presence Beyond the Track

Further underscoring its presence at Le Mans, Genesis will showcase two evolved X Gran Convertible Concept models — originally introduced at the 2025 Seoul Mobility Show — during the Drivers’ Parade in Le Mans city center later today. Building on the earlier concept, these latest iterations represent a refined and more visually striking evolution, further aligning the model with Genesis’ expanding Magma portfolio. As an architectural study rooted in the G90, the updated concepts embody a more pronounced expression of Magma design, reinforcing Genesis’ commitment to continuous enhancement and progressive luxury.

Both vehicles feature distinctive color and material selections while exploring a more open, emotional and human interpretation of Genesis luxury. One model, finished in Liquid Titanium, expresses the dynamic qualities of the racing environment through its GMR-inspired colorway, while the other — in Midnight Teal — embodies a calmer, more sophisticated palette, complemented by tartan-inspired textiles for a relaxed yet elegant atmosphere.

The X Gran Convertible Concepts will be driven by Genesis brand ambassador and race advisor Jacky Ickx, alongside reserve driver and Genesis Magma Racing trajectory driver Jamie Chadwick.

These enhanced concept models further explore an emotional and approachable form of Genesis luxury, where racing energy, hospitality, elegance and quiet refinement coexist through materials, colors and atmosphere. Their appearance highlights the brand’s evolving design identity and its growing connection with global motorsport audiences beyond the circuit.

LE CASTELLET, France, Nov. 20, 2025 — Genesis today unveiled the Magma GT Concept, a landmark model that defines the direction of the brand’s performance heritage for the next 10 years. Revealed for the first time at the Genesis Magma World Premiere, the concept represents far more than a design study — it is the brand’s clearest expression yet of its commitment to its future high-performance capabilities.

The Magma GT Concept aligns closely with the performance roadmap announced at Hyundai Motor Company’s CEO Investor Day in New York this past September, where Genesis confirmed plans to develop the model into a performance icon, or halo car, and signaled its long-term ambition to enter the GT racing class.

Luc Donckerwolke, President and Chief Creative Officer of Genesis, said, “The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability. It isn’t defined by raw aggression or uncompromising speed — it is defined by balance. This is a car that feels instinctively connected to its driver, composed under pressure, and meticulously tuned so that every component serves a single purpose: to make performance effortless.”

He continued, “The Magma GT doesn’t ask the driver to prove their skill; it enhances it. This is not simply a faster Genesis. It is the most complete expression of Genesis performance to date.”

A New Genesis Icon

As the brand’s first pure sports car typology, the Magma GT Concept stands as a key milestone in Genesis’ transition toward Luxury High Performance. The model embodies the essence of “Effortless Performance,” prioritizing balance and confidence over showmanship or aggression.

Rather than focusing solely on speed, the Magma GT Concept presents a blend of refined luxury and true motorsport character, illustrating what the brand considers the most complete expression of future Genesis performance.

Leveraging a mid-rear engine layout, the Magma GT Concept hints at the brand’s ambition to explore GT-category racing.

Motorsport-Inspired Proportions and Aerodynamics

True to its form as the second race car in the history of Genesis, the Magma GT Concept’s design reveals its purpose at a glance — every surface and proportion is shaped to optimize aerodynamic performance and driving efficiency.

Key features include:

• Low-set front bonnet and elongated sloping roofline, creating a sleek, race-ready silhouette.
   

• Wide, muscular rear fenders that reinterpret classic GT race-car proportions through the lens of Genesis’ “Athletic Elegance” philosophy.
   

• A boat-tail cabin, narrowing toward the rear to maximize stance and emphasize a “low and wide” posture.
   

• Front canards integrated seamlessly with the headlamps, a distinctive execution that enhances both downforce and identity.
   

• G-Matrix aerodynamic patterns, expanding from the front splitter outward into wing-like forms — serving not only as a visual signature but also as functional airflow-optimizing elements.
   

• A mechanical rear two-line lamp graphic and fully optimized rear aero structure, creating a wide, planted, and unmistakably Magma GT presence.

A Symbol of Genesis’ Long-Term Performance Vision

Ultimately, the Magma GT Concept serves as both a design manifesto and a strategic beacon for the brand. It visually and philosophically encapsulates what Genesis aims to achieve as it enters the motorsport arena and looks to expand its high-performance portfolio.

As the model that will guide Genesis’ performance identity for the next decade, the Magma GT Concept represents the foundation for a future performance lineup led by a true halo car.