DUBAI, United Arab Emirates, July 18, 2026 — Genesis Middle East & Africa today announced the signing of a strategic partnership agreement with Alpha Hyundai Motor, establishing the company as the official Genesis distributor in Tunisia and paving the way for the brand’s market launch in Tunisia in Q3 2026. The agreement marks a significant milestone in Genesis' continued expansion across the Middle East and Africa region and lays the foundation for introducing Genesis' distinctive vision of modern luxury, design excellence and customer-centric experiences to Tunisian customers.

The introduction of Genesis to Tunisia represents an significant step in the marque's regional growth strategy. Inspired by the brand's Korean philosophy of “Son-nim,” meaning honored guest, Genesis combines design, innovation and hospitality to deliver a distinctive approach to modern luxury.

Through Alpha Hyundai Motor, Genesis will open a dedicated showroom in Tunis and introduce an initial lineup comprising the Electrified G80, Electrified GV70, GV80 and GV80 Coupe. Reflecting Genesis' customer-first philosophy, the showroom will provide an elevated ownership experience through personalized consultations, immersive brand experiences and premium customer care. Additional electrified models are expected to follow as part of the brand's phased market introduction.

Commenting on Genesis' entry into Tunisia and the partnership with Alpha Hyundai Motor, Omar Al Zubaidi, CEO of Genesis Middle East & Africa, said: "Tunisia represents an important market for Genesis and a natural step in our continued growth across the MEA region. Through our partnership with Alpha Hyundai Motor, we look forward to introducing Tunisian customers to Genesis' distinctive vision of modern luxury and delivering the exceptional products, services and ownership experiences that define our brand."

Mehdi Mahjoub, CEO of Alpha Hyundai Motor, said: "Today marks a significant milestone for Alpha Hyundai Motor in Tunisia. We are proud to introduce Genesis vehicles that redefine modern luxury through a unique blend of innovative technology, refined craftsmanship and exceptional customer experiences. With the opening of our dedicated Genesis showroom, we look forward to welcoming Tunisian customers into the Genesis universe and setting new benchmarks in the premium automotive segment."

Delivering a Customer-Centric Experience

Through Alpha Hyundai Motor, Genesis will offer customers a premium ownership journey supported by personalized consultations, dedicated aftersales care and immersive brand experiences. Future initiatives will include curated customer events and additional touchpoints designed to strengthen the brand’s connection with customers in Tunisia.

The partnership between Genesis and Alpha Hyundai Motor lays the foundation for a long-term presence in Tunisia and reflects both organizations’ confidence in the country's evolving luxury automotive landscape. Together, they aim to build strong customer relationships, establish trust in the market and create a unique ownership experience that supports sustainable growth for years to come.

As Genesis continues to expand its footprint across the region, the brand remains focused on delivering exceptional products, elevated experiences and meaningful customer relationships. The introduction of Genesis to Tunisia represents the beginning of an exciting journey that will further strengthen the brand's position as a modern luxury automotive leader across the MEA region.

FOUNTAIN VALLEY, Calif., July 16, 2026 — From course to screen, Genesis serves as the official U.S. auto partner for Netflix’s “The Hawk,” streaming July 16 only on Netflix and starring Will Ferrell as Lonnie Hawkins, who is making his journey back to the PGA TOUR. As part of the partnership, Genesis vehicles are featured in the series and custom pieces of content highlight the 2027 Genesis GV80, a vehicle that welcomes Lonnie Hawkins’ son, Lance, played by Jimmy Tatro, to "Serenity On Wheels."

“At Genesis, our passion for golf runs deep — it’s a game that reflects many of the values we hold as a brand, including precision and the relentless pursuit of excellence,” said Amy Marentic, chief marketing officer of Genesis Motor America. “Through our sponsorship of world-class tournaments like the Genesis Invitational and Presidents Cup, we connect with fans in a meaningful way by celebrating a shared love for the game. Our partnership with ‘The Hawk’ represents a further opportunity to connect with fans and grow brand awareness while building lasting emotional connections with golf audiences around the world.”

Building on its established presence in the golf community, including title sponsor of The Genesis Invitational and official automotive and mobility partner of the PGA TOUR, the brand’s inclusion in “The Hawk” reflects a consistent connection to the sport and the type of deeper brand integrations it continues to build.

Episode 6 features a dedicated storyline centered on The Genesis Invitational tournament with scenes that include branded set elements and tournament signage, along with verbal mentions during the broadcast. Genesis vehicles are also integrated throughout the episode, appearing on display across key tournament moments.

“My character in The Hawk, Lance, is sponsored by Genesis, and I genuinely love the GV80,” said Jimmy Tatro. “So, the whole partnership felt very natural, almost like an extension of the show.”

“Working with Genesis to unlock a new creative point of view for the brand was a really fun project to partner on. We even got Will Ferrell and his team involved in the creative process,” said Magno Herran, Vice President of Global Brand and Partner Marketing, Netflix. “At the end of the day, I love seeing a brand push beyond its usual comfort levels to play in the world of entertainment, and Genesis saw value in partnering with Netflix to attract new brand fans.”

Genesis’ involvement in “The Hawk” underscores a shift toward holistic marketing that blends entertainment, sport and culture through layered content and strategic integrations, creating more immersive brand experiences that extend beyond the screen and into ongoing cultural engagement.

About Netflix’s “The Hawk”

Lonnie Hawkins, (Will Ferrell) 2004’s number one golfer, struggles on the back nine of his career to recapture his magic. His body says retire, but his heart says he’s not done yet. His ex-wife and his son Lance, golf’s new golden boy, know he’s through. But with one more major to win to complete golf’s Grand Slam, Lonnie refuses to believe he’s anything other than one stroke away from the greatest comeback in golf history.

“The Hawk” premieres on July 16, only on Netflix.

The comprehensive partnership was in coordination between Genesis' media agency Canvas Worldwide, Netflix's in-house Brand Creative Studio and INNOCEAN USA.

For more information on Genesis and its entire lineup of vehicles, visit www.genesis.com.

LE CASTELLET, France, June 3, 2026 — Genesis Magma Racing has partnered with Le Mans-based furniture designer and design studio Racing & Emotion, naming them a new Official Licensing Partner. The collaboration between Racing & Emotion and Genesis Magma Racing marks the creation of the team’s first collectible design and lifestyle partnership, with bespoke products from the company incorporated into the team’s hospitality spaces for the 24 Hours of Le Mans. 

Inspired by the Legend of Le Mans 

Racing & Emotion was founded as a tribute to motorsport, based in the city where the 24 Hours of Le Mans has been responsible for creating legends of manufacturers and drivers for more than a century. Racing & Emotion creates motorsport-inspired collectible design pieces and furniture celebrating racing culture, craftsmanship and the heritage of Le Mans. 

Now the Magma livery that will appear on both Genesis GMR-001 Hypercars for their debut at the 24 Hours of Le Mans will join some of the most famous liveries in racing as part of the Racing & Emotion collection. The identity and philosophy of Genesis Magma Racing will be translated into several designs from the Racing & Emotion range, including the signature Art Ball Chairs and other limited-edition objects inspired by the GMR-001 Hypercar. 

“Through this multi-year collaboration, our two brands unite around a shared commitment to luxury, craftsmanship and savoir-faire, each within their own field of expertise,” said Benoit Fraylon, Racing & Emotion Founder. “With Genesis Magma Racing, we found a common vision where passion, performance and design naturally converge. Together, our ambition is to transform that racing emotion into collectible design pieces and works of art, extending the experience beyond the track and bringing the spirit of Genesis Magma Racing into living spaces.” 

Four signature Art Ball Chairs — two each carrying the #17 and #19 numbers of the GMR-001 Hypercar in the race — will be part of Genesis’ hospitality setup during the 24 Hours of Le Mans, showcasing the product to the manufacturer’s invited guests and the potential of the new partnership. 

Racing and Design Combine for Genesis Magma Racing 

For Genesis Magma Racing, collaborating with an exciting motorsport-inspired, design-led brand reflects the team’s own values and philosophy and that of the Genesis brand it represents in the FIA WEC competition. 

In contrast with Racing & Emotion’s philosophy of motorsport inspiring design, the GMR-001 Hypercar is inspired by Genesis’ own “Athletic Elegance” design philosophy. In the creation of the team, the manufacturer has been able to take this to the natural extremes allowed within a specially designed race car. The GMR-001 Hypercar features the same simple parabolic lines seen in all Genesis models, as well as the iconic Two-Line headlamps that will be crucial during the hours of darkness on track during the 24 Hours of Le Mans. 

Though only in their first season of racing in the FIA WEC, Genesis Magma Racing have already captured the attention of many fans after its competitive debut at the 6 Hours of Imola and first points-scoring finish at the 6 Hours of Spa-Francorchamps last month. However, a first visit to the 24 Hours of Le Mans is a further significant challenge for the team, especially coming so early in the history of the team. 

“Le Mans, and the 24 Hours of Le Mans, is a central point of the FIA WEC season,” said Genesis Chief Creative Officer Luc Donckerwolke. “Success at Le Mans can create legends of manufacturers, and that is what Racing & Emotion’s designs celebrate with some of the color schemes that have become timeless symbols and transcended motorsport to become icons of their own.” 

He continued, “This is obviously something we aim for with Genesis, Genesis Magma Racing and the Magma livery the GMR-001 Hypercar will carry at Le Mans. We know we have a lot of work to do before we can earn a place to join the rich heritage legacy of endurance racing celebrated through Racing & Emotion’s creations, but to be included alongside them is certainly a small first step.” 

Milanese luxury, a style epitomized by Larusmiani for over a century, is defined by its focus on timeless elegance over fleeting trends. It champions superior quality, meticulous craftsmanship and an unwavering attention to detail. This philosophy aligns perfectly with the core principles of Genesis, especially the concepts of “Athletic Elegance” and the “beauty of white space,” where every line and surface is intentional and minimalistic.

Genesis Debuts in Italy

The partnership celebrates two new milestones for Genesis. It officially launched in Italy on Jan. 22 with two retail locations opening this spring in Rome and Padua. Genesis also made its racing debut with its motorsport team Genesis Magma Racing (GMR). GMR drivers competed in the GMR-001 Hypercar at the Fédération Internationale de l'Automobile (FIA) World Endurance Championship (WEC) season opener, the 6 Hours of Imola 2026 at the Autodromo Enzo e Dino Ferrari in Imola, Italy.

The Genesis X Larusmiani collaboration kicked off during Milan Design Week, blending the heritage of Italian fine lifestyle goods with Korean automotive design, creating a new vision for the modern “gentleman driver.” It is a story of two cultures finding common ground in the pursuit of understated luxury.

Genesis x Larusmiani

The Genesis x Larusmiani collaboration is part of The Automotive Gallery project by Larusmiani, stemming from the passion for cars of the brand’s president, Guglielmo Miani. It is a multifaceted initiative that celebrates both fashion and automotive design. The partnership centers around the GMR-001 Hypercar, which symbolizes a bold step in Genesis’ global motorsport ambitions and translates Genesis’ Athletic Elegance design philosophy into raw racing power.

Leaning into the Athletic facet of the brand’s defining design aesthetic, the GMR-001’s sweeping parabolic line creates a sleek yet aggressive visual while optimizing airflow to improve performance. The sculpted form houses a mid-mounted turbocharged V8 engine, framed at the rear by an active spoiler that adjusts to balance drag reduction with stability for high-speed racing. The GMR-001 Hypercar also features Genesis’ signature Two-Line headlamps, which it shares with the luxury marque’s road car range, making it instantly recognizable.

The GMR-001 Hypercar’s livery marries intensity with subtlety, dominated by the signature Magma orange — a hue symbolizing Korea’s vibrant energy. Integrated into the design is the Korean lettering for Magma (마그마), with its consonants “ㅁ,” “ㄱ” and “ㅁ” forming geometric motifs that are echoed in the team’s insignia. This visual language reflects Genesis’ fusion of cultural authenticity and innovation, ensuring the GMR-001 Hypercar stands out as a moving emblem of Korean identity.

The GMR-001 Hypercar prototype is on display in Larusmiani’s historic boutique from April 17-30, in the heart of Milan’s luxury shopping district during Milan Design Week, the same time as the WEC’s Imola race weekend. This places Genesis at the intersection of automotive performance and luxury living, creating appeal for both global motorsport enthusiasts and international design connoisseurs during one of the most culturally relevant moments of the year.

“The GMR‑001 Hypercar represents more than our entry into global motorsport — it embodies Genesis’ belief that performance and beauty should never be separated. Bringing this car into Larusmiani’s world during Milan Design Week places racing, craftsmanship and culture on equal footing, and reflects our ambition to build a brand that moves fluidly between the track and the wider creative landscape,” said Luc Donckerwolke, Chief Creative Officer of Genesis.

A Translation of Design

For the Larusmiani creative team, translating the Genesis design language was an exercise in shared philosophy. The maison’s approach began with identifying the essence of Genesis’ design — the surface tensions, the way light flows across the bodywork and the coherence between form and function. The team transformed those elements into wearable design.

The process begins with direct observation of the vehicle, focusing on its physical presence. A hand-drawn sketch captures its essence, which is later adapted to the final product. Screen printing is used for the limited-edition T-shirts, while skilled artisans in Milan hand-paint the image of the GMR-001 onto the French Limoges porcelain pocket emptier, or “svuotatasche” in Italian. The goal is not to represent the car precisely, but to evoke it, ensuring that the owner of the object perceives in it the same formal care found within the bodywork of every Genesis.

The collection draws inspiration from the vehicle’s most intentional details: the texture of carbon fiber, the pattern of the air intakes and a color palette calibrated with tailored precision. Larusmiani team members recognize the same care in the vehicle design that they take with every stitch; choices that serve to signify, not just to fulfill a function. It is this layering of intention — design, craft and cultural — that elevates an object to a luxury piece. In this way the collection finds its meaning as a dialogue between two cultures of precise detail and overlapping design codes.

Larusmiani imagines the person using their capsule collection as someone who has no need to announce themselves. This modern gentleman driver is curious, not nostalgic. This individual appreciates tradition as a method to be applied to the present and does not hesitate to pair a Milanese tailored jacket with a Korean-designed car. This collaboration says it clearly: luxury is no longer a matter of origin or accumulated heritage, but of shared intention. And the one between Larusmiani and Genesis is a conversation between equals. 

Celebrating Heritage and Innovation

To mark the significance of the collaboration, Genesis and Larusmiani co-hosted an exclusive gala dinner within the breathtaking halls of the iconic Bagatti Valsecchi Museum. Contrasting beautifully with the classical architecture were the Genesis X Gran Racer Concept and GV60 Magma on display in the museum courtyard.

This juxtaposition was not about creating a clash between old and new, but about revealing a shared spirit. “The dialogue between the neo-Renaissance surfaces of the museum and the lines of the Genesis cars generates not contrast, but recognition,” explained Larusmiani President Guglielmo Miani. “Both things are born from the same intention, that of those who create with permanence in mind, not the impression of the moment.”

Through their embodiment of Athletic Elegance, the two Genesis models on display told a facet of this story of modern permanence. The Genesis X Gran Racer Concept, derived from the standard of excellence set by the Genesis X Gran Berlinetta Concept, merges purposeful racing derived elements with a refined aesthetic. The GV60 Magma beside it commands attention with its bold Magma Orange exterior, symbolizing the hidden potential energy bubbling unseen beneath the earth’s surface. The GV60 Magma is Genesis’ first production vehicle of its luxury high performance Magma Program.

Placing these vehicles in such a historic setting was a deliberate statement about the evolution of luxury and art. “The Bagatti Valsecchi Museum is a place built on the conviction that beauty deserves to be preserved regardless of the era,” Miani reflected. “Placing the Genesis X Gran Racer and the GV60 Magma in that space is not a provocative gesture — it is a question: does a brand capable of bringing a hypercar to Imola and these models to Milan in the same month, weaving motorsport and design culture together with equal ease, deserve the same gaze reserved for things that endure?”

The Unexpected is Most Interesting

For Miani himself the most interesting collaborations arise from the unexpected. He believes that Genesis embodies this; it arrives not with the weight of motoring mythology, but with something rarer — an aesthetic philosophy built from scratch, free from legacy expectations and full of raw determination.

“It is this convergence between track and culture, between performance and formal beauty, that Larusmiani recognized as an authentic hallmark,” Miani explains. “Not a commercial operation, but an act of shared identity.”

The Automotive Gallery was born from Miani’s conviction that the automobile, when designed with true intention, is art, and he immediately recognized in the GMR-001 Hypercar that Genesis spoke that language too. “Larusmiani’s clients are people who read details,” Miani notes, “and what convinced them, as it convinced me, was precisely that integrated vision: a brand that designs racing cars with the same care it devotes to luxury interiors.”

This approach also addresses how to introduce a futuristic marque to a clientele steeped in classic heritage. The answer lies in the method. The capsule collection pieces are made like every other Larusmiani item, with first-choice natural materials and established techniques, yet they draw inspiration from the carbon fiber surfaces of the GMR-001 Hypercar.

In a world where heritage often dictates the rigid rules of luxury, the collaboration between Genesis and Larusmiani offers a compelling vision of the future. This partnership is more than a mere intersection of automotive design and high fashion; it is a testament to a shared philosophy. Both Genesis, with its audacious challenge to the automotive hierarchy, and Larusmiani, with its legacy of innovation, have proven they are not content to simply participate in the status quo. They are here to disrupt it.

By weaving together their respective crafts, they have created a narrative of a new kind of luxury — one that is defined not by adherence to tradition, but by the courage to innovate and the relentless pursuit of a different, more dynamic, standard of excellence. This collaboration doesn't just place a car next to a suit; it places two forward-thinking manifestos in dialogue, leaving us with the resounding impression that the most exciting frontier of luxury is the one still being designed.

LE CASTELLET, France, March 23, 2026 — Genesis Magma Racing has partnered with New Era to design and produce a range of headwear for the team’s debut season in the FIA World Endurance Championship (WEC) as the team’s Official Headwear Partner. 

New Partnership Shows Genesis Magma Racing Aspirations 

Genesis Magma Racing becomes New Era’s first major partnership in the FIA WEC paddock. The team joins the Buffalo, New York-based brand’s extensive roster of partners, including top names in the world of football, basketball and baseball as well as a growing number of motorsport teams covering the Formula 1, Formula E and MotoGP grids. 

“Partnering with New Era shows the level we aspire to,” said Genesis Magma Racing Team Principal Cyril Abiteboul. “We are a brand-new team in motorsport, but our FIA World Endurance Championship campaign is the start of a long-term project and commitment to motorsport. We aim not only to earn the right to compete for victories against our more experienced rivals, but to be mentioned alongside the global teams and brands that New Era count among their partners.” 

The three different designs that New Era will produce for the Genesis Magma Racing team and their fans will be with products in New Era’s 9FORTY and 9SEVENTY styles. 

Designs Combine Quality and High-Performance Environment 

Genesis Magma Racing’s partnership with the 106-year-old lifestyle and apparel brand brings the race team into the same premium market space inhabited by Genesis’ range of road cars. The agreement underlines the team’s aims to combine premium design with the demanding high-performance world of endurance motorsport, while also using their lines of high-quality apparel to appeal to a broader audience beyond FIA WEC fans. 

The designs combine the handcrafted quality and high-definition printing found across the New Era range with Genesis Magma Racing’s signature color combination of black and Magma Orange. Each design includes the geometric, hangeul-inspired Genesis Magma Racing logo, the winged emblem of the Genesis brand and New Era’s flag logo picked out in a contrasting color on each design. 

A limited-edition design, created especially for the 24 Hours of Le Mans, will add another special element to what will be a special weekend for the team as they become the first South Korean manufacturer to compete in the famous race. 

“We’re thrilled to partner with Genesis Magma Racing and bring New Era’s rich heritage in sports to an exciting new force in international motorsport,” said Patrik Söderström, Vice President EMEA & India at New Era. “Genesis Magma Racing has set out with clear ambition to establish itself as a serious contender driven by innovation, precision and a bold long-term vision. We’re proud to support the team through innovative headwear that embodies the team’s pursuit of excellence.” 

LE CASTELLET, France, Feb. 23, 2026 — Genesis Magma Racing will work with HEXIS for the production and application of self-adhesive film to create the team’s livery on the GMR-001 Hypercars for the FIA World Endurance Championship (WEC) season. The French company will become a Technical Partner for the team.

Hexis Quality Products Play Vital Role for Team’s Identity

Livery is a critical part of the identity of any race team, and even more so for a team introducing a new manufacturer to the world of motorsport, which is Genesis Magma Racing’s exciting role in 2026.

To have maximum effect, especially in the face of the unique demands of endurance racing, the material applied to the car needs to be durable while not compromising the aerodynamics and efficiency of the race car. To match this complex set of demands, HEXIS’ solutions are developed to perform under intense mechanical stress, high-speed airflow, extreme temperature variations and demanding race-weekend logistics.

Genesis Magma Racing Chief Engineer Justin Taylor said: “The FIA World Endurance Championship is very demanding on every detail of the car, inside and out. The film on the car needs to be extremely light but very strong to resist the force of the air at high speed and impacts of stones and other small debris so the GMR-001 Hypercar looks its best throughout each race weekend.”

Genesis Magma Racing’s partnership with HEXIS gives the team the benefit of the company’s more than 35 years of experience, innovation and expertise in motorsport, honed through work with teams at every level of racing, from national series up to World Championships. That innovative expertise has come to the fore in HEXIS’ work with Genesis to develop a custom film that will be used on the GMR-001 Hypercar specifically for the team.

Shared DNA Joins Partners Together to Meet Challenge

Entering the FIA WEC as a brand-new manufacturer in motorsport is an enormous challenge for Genesis Magma Racing but one that the team is determined to work hard to overcome to earn the right to compete for podiums and victories. The same DNA runs through HEXIS, prompting the company to continually push itself through partnerships with leading motorsport teams.

“We search for performance together. We solve challenges together. We aim to win together,” said Clément Mateu, CEO of the HEXIS Group. “The world of motorsport remains a fantastic laboratory for testing and developing new technologies. HEXIS Group is fully committed to working alongside some racing teams and pro race drivers in this race for innovation and technological challenges.”

LE CASTELLET, France, Feb. 20, 2026 — Genesis Magma Racing has partnered with award-winning outdoor furniture brand Helinox for the upcoming FIA World Endurance Championship (WEC) season, bringing practical, design-led solutions to the circuit for the 2026 campaign. The partnership with Helinox brings together two major South Korean brands with a shared commitment to high standards and beautiful design.

Partnership Provides Solution to Important Issue

Throughout its debut season in the FIA WEC, Genesis Magma Racing will be supplied with chairs and cots designed with the team’s signature Magma orange and Hangeul-inspired logo.

The Helinox products will solve one of the most obvious problems of endurance racing – making sure the team and drivers can rest between the intense moments of competition. To succeed at the highest levels of motorsport, everyone needs to be at their best. “A comfortable work environment is essential to have every person working to their full potential,” said Genesis Magma Racing Team Manager Anouck Abadie. “Having chairs and cots for the team might seem like a small thing, but at events where teams can work into and through the night, making sure people can rest and sleep is very important to minimize mistakes and keep everyone focused on our shared goal of winning.”

Helinox products in the team’s pit garages and private areas will allow team members to rest and recharge in comfort but still provide the flexibility to be easily moved, packed and stored during and between race weekends of the global series.

As a result of the partnership, the public will also be able to purchase Genesis Magma Racing-branded Helinox products, giving fans of the WEC’s newest Hypercar team the chance to show their support in the trackside spectator and camping areas of the 2026 season.

Helinox and Genesis Combine Function and Aesthetics

Helinox prides themselves on building the world’s lightest, strongest and most comfortable outdoor furniture designed to make any space – whether mountain trails, snowy slopes or the surroundings of the World Endurance Championship paddock – feel like home.

However, just as the mythological figures of Helios and Nox, who inspired the company’s name, represented the complementary contrasts of day and night, Helinox holds a balance between two seemingly contradictory qualities. The company aims for the space between function and aesthetics, becoming a hub of culture and creativity. In this pursuit the brand frequently partners with creative leaders, including names from fashion and contemporary art.

Genesis also seeks to blend function and form, including in the design of the GMR-001 Hypercar that will make them the first Korean manufacturer to enter the FIA WEC. The car combines key traits of Genesis’s road car range – including the instantly recognizable Two-Line headlamp design – with the requirements of a machine intended to take on one of motorsport’s toughest challenges.

“We are proud to partner with Genesis Magma Racing for the FIA World Endurance Championship,” Helinox’s Marketing, Innovation and Design team stated. “What connects our brands is a shared belief in purposeful, performance-driven design. At Helinox, we create lightweight, high-strength solutions that balance action and recovery because performance is sustained not only through intensity, but through rest. In endurance racing, where focus must be maintained over long hours and through the night, that balance becomes essential.”

In a first-of-its-kind partnership for Bloomberg Media, the service will be gradually implemented on select Genesis models starting from the third quarter with a one-year subscription to Bloomberg.com — one of the world’s leading sources of business news content. In addition to the subscription, Genesis vehicles sold during the same period will offer localized Bloomberg Media content — such as Bloomberg TV, video on demand, news headlines and full articles — via the Genesis in-car entertainment system. 
 

The Bloomberg content provided will be available to Genesis drivers in multiple languages including English, French, German, Korean and Simplified Chinese. 

Nick Sallon, Chief Partnerships Officer at Bloomberg Media, said that the new collaboration was forged in recognition of the synergy between Genesis customers and Bloomberg news consumers. 
 

“The Genesis family of cars is known for its premium design and appealing to consumers who are often senior leaders in business,” Sallon said. 

“Likewise, many Bloomberg news consumers are senior business professionals who are always on the move and, more than anything else, short on time. We believe there is a terrific alignment of values and audiences in providing Genesis drivers a new level of access to Bloomberg content while they too are on the move. We are honored and excited to collaborate with Genesis on this innovative new project.” 
 

Sangwon (Marc) Choi, Chief Product & Strategy Officer of Genesis, remarked, “We are delighted to announce our partnership with Bloomberg, a global leader in financial news and information. At Genesis, we believe in enhancing the driving experience by seamlessly integrating cutting-edge technology with premium features," adding, “This intersection of luxury and technology signifies a pivotal moment as we empower our drivers with real-time, reliable information. Together with Bloomberg, we are ensuring our customers stay connected on the go, all within the comfortable and innovative environment that Genesis is renowned for.”
 

The new partnership takes effect on Aug. 31, 2024, and will apply to the sale of select new Genesis vehicles until at least 2026.