NORTH BERWICK, Scotland, July 16, 2023 — Rory McIlroy from Northern Ireland was crowned the 2023 Genesis Scottish Open champion after four days of exciting competition at the Renaissance Club in East Lothian, Scotland. McIlroy’s 15-under par was one shot ahead of his nearest challenger, Scotsman Robert MacIntyre, taking home US $1.62 million and an Electrified GV70. 

The Genesis Scottish Open, co-sanctioned by the DP World Tour and PGA TOUR, is one of Europe’s most prestigious golf tournaments and is part of the coveted Rolex Series. The prize purse for this year’s event amounted to US $9 million, with a top-class field featuring eight of the top 10 players in the Official World Golf Rankings. 

Korean player, Byeong Hun An finished in a three-way tie for third place on 10-under, four shots behind McIlroy. An is now qualified for The 151st Open at Royal Liverpool through the Genesis Scottish Open. 

A sensational 6-under in strong winds, the lowest round on the final day, saw Scotsman, Robert MacIntyre, finish just one shot behind McIlroy and claim second place. As the leading Scottish golfer, MacIntyre took home the Jock MacVicar Association of Golf Writers Memorial Award ahead of Grant Forrest, who finished in 11th place on 8-under, and Ewen Ferguson, who finished joint 12th with a score of 7-under. 

To elevate the overall tournament experience for all spectators, Genesis made several enhancements to the fan experience in the Championship Village, and a Mobile Lounge that offered test drives to select Genesis models. 

Genesis placed special focus on upgrading the level of care for players and their companions. Players had full support throughout the event, as well as a Genesis Concierge in the Player’s Lounge to ensure their families were well taken care of. The Players & Caddies Café was upgraded to provide a variety of snacks and refreshments with Korean items available as an added touch. 

Visitors had the opportunity to discover the outstanding design of the Genesis range, including the flagship G90 LONG WHEEL BASE model, and embark on test drives to truly experience their performance.

NORTH BERWICK, Scotland, July 13, 2023 – The highly anticipated Genesis Scottish Open returns to the Renaissance Club in East Lothian, Scotland from July 13 to July 16. Genesis, which owns a strong global golf platform through its audacious commitment to the sport, continues to sponsor the tournament for a second year, promising to elevate its hospitality to new heights. 

Carrying the Legacy into the Future 

First played in 1972, the Genesis Scottish Open is one of Europe’s most prestigious golf tournaments and is one of five tournaments that are part of the Rolex Series, the DP World Tour’s premier world class events. 

"We are honored to sponsor this tournament in the birthplace of golf, where the finest players from Europe and the United States will exhibit their skills. Genesis will provide more than just sponsorship by delivering an exceptional and distinctive Korean hospitality experience, not only for the players but also for caddies and fans," said Mike Song, Global Head of Genesis. 

The 2023 Genesis Scottish Open presents a world-class field featuring 156 players, including eight of the top 10 players in the Official World Golf Rankings. They include defending champion Xander Schauffele, Scottie Scheffler, Rory McIlroy, Patrick Cantlay, Viktor Hovland, Max Homa, Matt Fitzpatrick and Jordan Spieth. 

With Genesis as title sponsor, three KPGA players will join the field: Yeongsu Kim, Yoseop Seo and Bio Kim. Yeongsu Kim secured entry into the 2023 Genesis Scottish Open after winning the 2022 Genesis Championship and coming in first in the Genesis Point category, followed by Yoseop Seo and Bio Kim who came in second and third, respectively. Several Korean players currently playing on the PGA TOUR will also be joining—including Sungjae Im, Tom Kim, K.H. Lee, and S.H. Kim. 

The total prize purse has been raised to $9 million USD this year, an increase of $1 million USD from last year. The tournament winner will receive $1.62 million USD of the total prize purse along with the Electrified GV70. The first player to ace the 17th hole will receive the Electrified GV70, and his caddie will be gifted the GV60. 

Genesis’ “Son-nim” Hospitality Approach 

Genesis will be providing nearly 160 vehicles throughout the tournament, mainly serving as courtesy cars for players and tournament partners between schedules. Visitors will get a chance to see 12 Genesis models, including the flagship G90 sedan, on display around the course. 

A series of thoughtfully curated hospitality programs that mirror the brand’s unique and original approach to designing customer experiences will enable everyone from players and caddies to visitors to immerse themselves in tailored luxury experiences. 

Hosting up to 150 guests per day as “Son-nim,” or “honored guests,” the Genesis Lounge offers brand experiences based on its distinct approach to hospitality. Food and beverages served at the lounge will be curated through a unique collaboration of Scottish and Korean tastes from two highly regarded chefs, Tom Kitchin and Mun Kim. 

For visitors interested in learning more about the Genesis model lineup, there will be a Mobile Lounge on-course where visitors will be able to explore a range of models through personalized consultations and test drives arranged by the Genesis Personal Assistants. 

Meanwhile, The Players & Caddies Café is an exclusive space with snacks and drinks dedicated to players and caddies as Genesis is committed to providing exceptional care and comfort to ensure they are focused on the game. 

Recognizing the importance of family, Genesis has prepared the Player's Family Program designed to cater to the needs of the families accompanying the players. Participants can indulge in one-day spa treatments and a photography service, capturing memories against the backdrop of the clubhouse. Also available, is the Genesis Concierge, a bespoke activity booking service for the players’ families that help them enjoy their stay in the Edinburgh area.

SEOUL, April12, 2023 — Genesis announced it is the Presenting Sponsor of the first “Korea Championship,” which will be held at Jack Nicklaus Golf Club Korea in Songdo, Incheon, from April 27 to April 30 for a four-day run. 

The tournament, co-hosted by the DP World Tour and the Korea Professional Golfers’ Association (KPGA), is significant as it marks the DP World Tour’s return to Korea after ten years. 

Enabling Excellence, Supporting Champions 

Korea Championship Presented by Genesis has a field of 156 players representing the DP World Tour and the KPGA, with players competing to win the total prize purse of 2 million USD (approximately 25 billion KRW). 

The lineup features talented players like Denmark’s Rasmus Højgaard and Scotland’s top-ranked golfer Robert MacIntyre. They are joined by Korean players such as Yeongsu Kim, who won last year’s Genesis Championship and Genesis Points Awards, Min-kyu Kim, who won his first Korean Tour event at the Kolon Korea Open in 2022 and Jeunghun Wang, a three-time DP World Tour winner. 

Genesis’ Signature Standards in Golf 

As Presenting Sponsor, Genesis will provide the hole-in-one prizes and an operational fleet to transport players and tournament stakeholders in and around the course. 

In addition, the first player to ace the 17th hole will receive an Electrified GV70, and his caddie will be gifted with a GV60. By generously rewarding both player and caddie, Genesis demonstrates that excellence in golf and luxury vehicles go hand in hand. 

Genesis’ Expands Global Golf Platform 

Genesis has long supported the globalization of Korean men’s golf by sponsoring major golf tournaments such as the KPGA’s Genesis Championship, the Genesis Invitational on the PGA TOUR, the Genesis Scottish Open — the first event co-sanctioned by the PGA TOUR and the DP World Tour — and the Presidents Cup. 

Keith Pelley, Chief Executive of DP World Tour said, “The Korea Championship Presented by Genesis marks our return to Korea for the first time in ten years and the tournament is an important part of the DP World Tour’s partnership with the KPGA, providing a clear pathway for KPGA Tour players to compete at the highest levels of men’s professional golf.” He continued, “We are therefore delighted to have the support of Genesis, a luxury global brand which was established in Korea, as presenting sponsor for this inaugural event, further strengthening our relationship following their title sponsorship of the Genesis Scottish Open last July, our historic first co-sanctioned event with the PGA TOUR.” 

Bringing the Global Stage to the Home of Genesis 

The winner of the tournament will gain membership on the DP World Tour and a chance to compete in the 2023 Genesis Scottish Open. In addition, if players finish in the top 10 of the DP World Tour’s season-long Race to Dubai Rankings in Partnership with Rolex, they will also qualify for the PGA TOUR. 

Ja-cheol Koo, Chairman of the KPGA said, “I am excited to co-host an event with the DP World Tour and I hope that the Korea Championship will provide an opportunity to strengthen the collaboration between KPGA and the DP World Tour. I would like to express my gratitude to Genesis who have decided to sponsor this tournament. As this is an event where the best players compete against each other, I anticipate the highest level of play. I hope that the Korean golf fans will show great interest in the tournament and attend the event.” 

Mike Song, Global Head of Genesis said, “Genesis is sponsoring major golf tournaments alongside PGA TOUR, DP World Tour, and KPGA, allowing more people to become familiar with the brand. Through our audacious commitment to golf, we will continue to increase our brand value globally and serve as a reliable supporter of Korean men’s professional golf.” 

The live broadcast of the event will be streamed globally in 180 countries from Thursday through Sunday via DP World Tour's global media network. 

General admission tickets for the tournament are available for purchase on the Interpark website starting at 50,000 won for weekdays. Weekend tickets cost 80,000 won each, and a full-day pass is 150,000 won.

PACIFIC PALISADES, Calif., Feb 20, 2023 — The 2023 Genesis Invitational concluded Sunday, February 19, after four days at The Riviera Country Club in Pacific Palisades, Calif. The winner’s trophy went to Jon Rahm, who recorded a final score of 17 under par to beat runner-up Max Homa by two shots at 15-under on the week. Rahm takes home $3.6 million and a U.S.-assembled 2023 Genesis Electrified GV70 .

The Genesis Invitational is one of the most historic and longest-running events on the PGA TOUR, celebrating its 97th playing this weekend at The Riviera Country Club. This year’s event recorded sold out weekend tickets, thanks to the strong player field and excitement surrounding tournament host Tiger Woods’ performance. 

The tournament is the third of 17 designated events on the PGA TOUR—each of which have an elevated prize purse of $15 million, $20 million, and $25 million. For the Genesis Invitational specifically, the elevated status comes with a $20 million purse. 

This is also the first event on the PGA TOUR and Genesis global golf platform to offer two holes (the 14th and 16th) with eligibility for hole-in-one car prizes for both the player and caddie. 

“Thanks to the globally renowned field and passionate spectators, we are proud to have come to a successful end to this year’s tournament that further underlined our Audacious Commitment to the game of golf and our status as a global luxury brand,” said Mike Song, Global Head of Genesis. “We will continue to work closely with TGR Live to create the best event for players, caddies, and fans.” 

As title sponsor, Genesis elevated the level of hospitality for players, caddies, and spectators this year. As part of the brand’s enhanced offerings, the exclusive caddie lounge had barbers and massage therapy for added comfort. Meanwhile, spectators enjoyed Genesis’ unparalleled “Son-nim” — or guest — treatment, with public access to a first-class lounge overlooking the 14th hole with complimentary beverages and Korean snacks. 

Around 240 Genesis cars were deployed during the tournament as courtesy cars to transport players and event stakeholders to and from the course, while 19 more were displayed throughout the grounds, introducing the complete Genesis model lineup to both spectators and broadcast viewers around the world. Genesis product specialists were on hand throughout the tournament for questions and inquiries, and guests had many opportunities to experience and interact with the brand’s luxury vehicles. 

Genesis continues to show a strong commitment not only to the sport of golf, but also to the advancement of STEAM education through a strengthened partnership with TGR Foundation. Additionally, at this year’s tournament, Genesis announced its support to increase access to youth sports programs across the United States.
 

PACIFIC PALISADES, Calif., Feb. 16, 2023 — Genesis is partnering with the PGA TOUR, TGR Live, and TGR Foundation for the seventh consecutive year to provide golf enthusiasts with an elevated and immersive experience at The Genesis Invitational. 

“We are pleased to support tournament host Tiger Woods and TGR Foundation as title sponsor for the distinguished Genesis Invitational for yet another year,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “The Genesis Invitational celebrates golf with an immersive experience bringing the Genesis brand values of elevated hospitality to all fans and athletes involved with the game of golf.” 

Tournament host Tiger Woods will make his 2023 PGA TOUR debut at The Genesis Invitational. Woods is joined by 19 of the top 20 golfers in the Official World Golf Ranking – the first occurrence for a 2022-2023 PGA TOUR event – including Rory McIlroy, Scottie Scheffler, Jon Rahm, Patrick Cantlay, and Collin Morikawa. 

And with Genesis as the title sponsor, KPGA player Yeongsu Kim will join the field having earned the sponsor exemption for winning the 2022 Genesis Championship. Also at the tournament will be the PGA TOUR’s Korean players, Sungjae Im, Tom Kim, and S.H. Kim. 

Elevated legacy, Inspiring tomorrow 

The winner of this year’s tournament will receive a new Genesis Electrified GV70 and $3.6 million of the $20 million purse – which increased $8 million since last year as part of PGA TOUR’s initiative to strengthen commitments to a robust slate of elevated events. 

In addition, the player with the first hole-in-one each day on the 14th hole will also take home an Electrified GV70 and his caddie will receive a 2023 Genesis GV60. As well, the first player with a hole-in-one each day on the 16th hole will win a 2023 Electrified G80 and his caddie will receive a 2023 Genesis GV60. This is the first time ever at a Genesis sponsored golf event that there will be two holes with eligibility for hole-in-one car prizes for both the player and caddie. 

All tournament proceeds benefit students in Southern California and beyond through TGR Foundation. As title sponsor, Genesis and the Genesis Inspiration Foundation are committing an additional $1 million to TGR Foundation to advance science, technology, engineering, arts, and mathematics (STEAM) education for youth over the next five years. Part of this partnership will include learning opportunities for TGR Foundation students at the Genesis Design Studio. 

The Genesis Difference 

There will be a total of 260 Genesis cars at the tournament—of which 19 will be displayed throughout the course, with the rest serving as operation cars. Guests of the Genesis Invitational will be able to experience the entire award-winning lineup of Genesis vehicles, including the 2023 MotorTrend Car of the Year, the flagship G90 sedan; the all-new Electrified GV70 SUV, which made its debut at the 2022 LA Auto Show; the Electrified G80 executive sedan; the G70 sport sedan; the GV80 SUV; and the all-electric GV60. 

In keeping with the brand’s Korean roots,Genesis treats its customers as guests — “Son-nim” in Korean. It’s taking care to extend the same ethos of hospitality to all the players, caddies, spectators at the Genesis Invitational through various program on-site: 

Genesis is dedicated to providing exceptional care and comfort for both players and caddies, and has set up a caddie lounge complete with massage therapy tools and barbers. Additionally, all players have allocated courtesy cars between schedules. 

Also, located at the 14th fairway, it is a first-class lounge open to all guests, with an unobstructed, elevated view from tee to green. Within, guests can “Make the Game Their Own” with the Dryvebox full-swing golf simulator, where they may participate in the Genesis “Closest to the Pin” Challenge or take a few shots with the help and guidance of a PGA TOUR coach. Additionally, guests can relax and rejuvenate at the Genesis Electrified zone which is outfitted with soft seating, a complimentary coffee bar and Korean snacks, TVs powered by V2L technology with tournament coverage, and EV models to explore. Guests of the Genesis Lounge will receive a complimentary commemorative poster and live, large-scale painting of the Electrified GV70 while supplies last. 

“It is truly an honor to be the title sponsor of the Genesis Invitational for seven consecutive years, and I hope this world-class event is one where players, caddies, and fans can all come together to enjoy themselves and celebrate the sport of golf,” said Global Head of Genesis, Mike (Min Kyu) Song. “Genesis will continue to support golf and give back to our communities through our ‘Audacious Commitment,’ that drives our global golf platform.”

NORTH BERWICK, Scotland, 8 July, 2022 — Jordan Smith, winner of the 2017 European Open, hit an incredible hole in one at this year’s Genesis Scottish Open, earning him and his caddie a Genesis vehicle each. The English player was the first to ace the 17th hole, during the second day of the tournament. 

Smith was on his way to a three under finish overall when he hit a remarkable 186 yard shot with his six iron. As a prize for making the amazing hole in one, Smith was handed the keys to a new Electrified GV70 SUV, which made its European debut at Goodwood Festival of Speed last month, while his caddie, Sam Matton was given an all-electric Genesis GV60. 

Speaking after sinking his second ever hole in one Jordan said: “We've been chatting about it during the week saying that the pin on the front left could be a good chance for a hole in one and it just happened, to me, today! 

“The wind was howling off the right but I struck a perfect six iron and it landed right of the pin and caught the slope and rolled in. Even though we couldn't see it at the time we knew it went in as the crowd went nuts.” 

Sam Matton, Jordan’s caddie adds: “I’ve been looking for a new car recently and with my birthday at the end of the month, this is perfect timing – what an early birthday present! I finished caddying at the end of last season with Steven Brown and was going to take a break. I got a call from Jordan and the rest is history.” 

For Genesis Managing Director Dominique Boesch commented: “We are delighted to see the hole in one made today in such challenging conditions and to gift Jordan and Sam two of our latest electric models. Both Jordan and Sam shared that they would be picking their prize vehicles in matte grey, underlining the strong connection between player and caddie. We wish Jordan and Sam the very best of luck for the rest of the tournament.” 

Jordan Smith, currently 13th in the DP World Tour rankings, turned professional in 2014. Smith has previously won on tasting success on the PGA EuroPro Tour and the DP World Tour in 2017. 

The Genesis Scottish Open represents the Korean brand’s first title sponsorship of a headline European golf event and it follows similar partnerships around the globe. Genesis has been firmly committed to providing exceptional care and comfort for both players and caddies, which is clearly demonstrated in the double hole in one prize. Since its inception in 2015, Genesis has sponsored tournaments both overseas and in Korea, including the Genesis Invitational, the Genesis Championship and the Presidents Cup. 

NORTH BERWICK, Scotland, July 6, 2022 — The Genesis Scottish Open is set to begin a new chapter under Genesis’ title sponsorship from Thursday, July 7, to Sunday, July 10, at the Renaissance Club in East Lothian, Scotland. 

Carrying the Legacy into the Future 

The Scottish Open is one of Europe’s most prestigious golf tournaments and is part of the Rolex Series. The 40th edition will be played in front of a full house, and Genesis is proud to be carrying the tournament’s legacy into the future at the birthplace of golf. 

Since the brand’s inception in 2015, Genesis has demonstrated an audacious commitment to golf, having sponsored tournaments both globally and in Korea. Its track record — as sponsor of The Genesis Invitational, the Genesis Championship and the Presidents Cup — attests to that. 

“Genesis is honored to be a sponsor of the Genesis Scottish Open, the first tournament ever to be co-sanctioned by the PGA TOUR and the DP World Tour,” said Jaehoon Chang, global head of the Genesis brand. “Genesis has signaled our ‘Audacious Commitment’ to golf since the beginning — to all the players, caddies, fans, and partners. Now we will expand our golf sponsorships to deliver our differentiated brand experiences in Europe, where golf originated.” 

An All-Star Field, Formed Through Partnership 

As part of a strategic alliance between the two circuits, the field will be split as follows: 75 DP World Tour members, 75 PGA TOUR members, three Professional Invitations and three KPGA players. The stellar lineup includes all four reigning Major champions: Scottie Scheffler (No. 1 in the Official World Golf Ranking), Jon Rahm (No. 3), Collin Morikawa (No. 4) and Justin Thomas (No. 5), among 14 of the top 15 players in the Official World Golf Ranking —which makes it the strongest-ever field for a DP World Tour event. 

DP World Tour Chief Executive Keith Pelley said, “We are delighted to get this new era for Scotland’s historic national open under way, as the event is co-sanctioned by the PGA TOUR for the first time and with Genesis as title partner. Genesis has a strong history in golf, with existing sponsorships including The Genesis Invitational on the PGA TOUR, the Genesis Championship in Korea and the Presidents Cup, and their commitment to the Genesis Scottish Open takes this premier event – which has been part of the Rolex Series since its inception in 2017 - to new heights.” 

“On behalf of the PGA TOUR, I would like to extend a sincere thank you to our partners at Genesis for their integral role in this historic week,” PGA TOUR Commissioner Jay Monahan said. “Their support of the Genesis Scottish Open builds on their existing involvement with the PGA TOUR through The Genesis Invitational and Presidents Cup. The Genesis Scottish Open represents a significant win for our fans around the world offering the best field in tournament history, a historic national open that dates back to 1972 and meaningful weeks for both FedExCup and DP World Tour season-long competitions. All of this at a stunning location in the Renaissance Club where the fans are as passionate and knowledgeable as anywhere in the world.” 

And with Genesis as the title sponsor, three KPGA players will grace the field: Jaekyeong Lee, Joohyung Kim and Bio Kim. Lee won the 2021 Genesis Championship, while Joohyung Kim came in first in the Genesis Point category the same year. Bio Kim earned his exemption card by winning two KPGA tournaments this year. Also at the tournament will be last year’s Genesis Scottish Open winner, Korean-Australian Min Woo Lee, and the PGA TOUR’s Korean players, Sungjae Im and K. H. Lee. Korea is one of the world’s fastest-growing golf markets, and it’s exciting that Korea’s top players can join the world stage at this year’s Genesis Scottish Open — taking their rightful place among the greats. 

The tournament winner will receive an Electrified GV70 and 1.44 million USD of the 8 million USD prize purse. The first player to ace the 17th hole will receive an Electrified GV70, and his caddie will be gifted with a GV60. By generously rewarding both player and caddie, Genesis demonstrates that excellence in golf and luxury vehicles go hand in hand. 

There will be approximately 140 Genesis vehicles at the Renaissance Club, including those to be given away as prizes or to be used as courtesy cars for players between schedules. 21 cars, including the Electrified GV70 and the GV60, will be on display and available to visitors for test drives. This way, golfers and fans can experience the outstanding car performance that Genesis is known for. 

The Genesis Difference 

In keeping with the brand’s Korean roots, Genesis treats its customers as guests — “Son-nim” in Korean. It’s taking care to extend the same ethos of hospitality to all the players, caddies, fans, and partners at the Genesis Scottish Open through various programs on-site. 

There will also be a Players & Caddies Cafe by Genesis — because Genesis is committed to providing exceptional care and comfort for both players and caddies. The venue will provide light snacks and a place to rest for those on the field. 

With Genesis Concierge, an activity-booking service available from the Players’ Lounge, golfers’ families can enjoy all the Edinburgh area has to offer. Taking good care of the players’ families is one of many steps that Genesis is taking to support the players so they can focus on the tournament. 

Meanwhile, the Genesis Lounge, on the second floor of the Genesis Hospitality Pavilion overlooking the 18th hole, will offer fine dining and refreshments. 

The Mobile Lounge will showcase Genesis’ current models, and Genesis Personal Assistants will be on hand to answer any questions about the products. Guests can visit the Test Drive Unit and speak to one of the Genesis Personal Assistants to arrange a test drive. 

Genesis is committed to making a positive impact through philanthropy, sustainability and junior golf. In partnership with the Stephen Gallacher Foundation, Genesis is using the tournament as a platform to encourage young people to take up golf. There will be various efforts to make the tournament more sustainable, such as the absence of disposable plastic cups, and with unavoidable carbon emissions to be offset in a collaboration with the Gold Standard.

SEOUL, Oct. 10, 2021 — On October 10, Genesis reaffirmed its partnership with the PGA Tour and the PGA European Tour for the 2022 Genesis Scottish Open while successfully completing the 2021 Genesis Championship, held at the Jack Nicklaus Golf Club Korea in Songdo, Incheon, South Korea. 

PGA Tour Senior Vice President of International Christian Hardy and PGA European Tour CEO Keith Pelley attended the Genesis Championship’s trophy ceremony in person and handed the winner, Jae Kyung Lee, invitations to compete in the 2022 Genesis Invitational and the 2022 Genesis Scottish Open. 

The two major tours will co-host the Genesis Scottish Open for the first time in July of 2022. Before co-sanction the competition, representatives of the two tours visited Korea to attend a ceremony to reveal the new logo for the Genesis Scottish Open, as well as a pin flag signing event. The events reaffirmed Genesis’ commitment to hosting and collaborating on next year’s competition. As the title sponsor of the Genesis Scottish Open beginning in 2022, Genesis will continuously strengthen its partnerships with both tours along with the Genesis Invitational. 

“The Genesis Championship has been leading Korean golf culture, and we are delighted that this championship, and the partnership with the two major tours, will offer Korean players an opportunity to advance in the world,” emphasized Global Head of Genesis Brand Jay Chang. “We will continue to give our unwavering support to Korean golfers.” 

“Genesis has shown a strong commitment to the sport of golf with a history of tournament sponsorships, The Genesis Invitational since 2017, renowned PGA TOUR events such as THE CJ CUP, the 2019 Presidents Cup and most recently the Genesis Scottish Open, which will now be co-sanctioned by the PGA TOUR and European Tour for the first time as a part of a strategic alliance between the two Tours.” said PGA Tour Senior Vice President of International Christian Hardy. “Through these partnerships, Genesis has demonstrated its commitment to providing more opportunities for Korean players to compete on a global stage, which further elevates the international strength of the Korean golf culture.” 

European Tour Chief Executive Keith Pelley said, “The Genesis Scottish Open will provide a great platform for Genesis to introduce their brand to the customers in Europe following their entry into the European market earlier this year. With the event also being co-sanctioned by the PGA TOUR for the first time next year, the 2022 edition of the Genesis Scottish Open marks the start of an exciting new chapter in the proud history of one of our most prestigious events. We are pleased that Korean players will have the opportunity to be part of this journey, not just next year but in the seasons ahead.” 

Meanwhile, this year’s tournament featured players with the most Genesis points, including Yoseop Seo, who ranks first in the wins category with two wins this season, as well as prominent players such as previous Genesis Championship winners Taehoon Kim, Taehee Lee, and Seunghyuk Kim. 

Jae Kyung Lee, who sealed his victory, finished the game with a final score of 14 under par 274 strokes. For winning the tournament, Jae Kyung Lee was awarded Genesis’ first dedicated electric vehicle, the GV60, and 300 million Korean won. He also received formal invitations to participate in three golf tournaments, including the European Tour’s 2022 Genesis Scottish Open, the PGA Tour’s 2022 Genesis Invitational, and the PGA Tour’s 2022 CJ Cup @ Summit. 

The Genesis Championship held a promotional campaign under the theme of ‘Golf Connects 2.0,’ an expansion of the last year’s ‘Golf Connects’ campaign that celebrated the connections between players, families, and galleries. This year, ‘Golf Connects 2.0’ extends the support for both players and caddies. The campaign reinforces Genesis’ position as a supporter of the development of Korean men’s professional golf. 

That support is reflected in programs like this year’s ‘caddie bib naming service,’ which saw Genesis print both players’ and caddies’ names on caddies’ ‘bibs,’ or vests, in a show of respect for caddies. Genesis also provided caddies with an exclusive lounge that offered an environment for them to reach their best condition to help players, as well as ‘robot caddies’ to assist them. Through these campaigns, Genesis received many positive responses for contributing to the development of men’s golf culture in Korea.

SEOUL, Aug. 4, 2021 — Genesis has announced that it will become the title sponsor of the Scottish Open, one of Europe’s most prestigious golf tournaments, with the tournament to be renamed ‘the Genesis Scottish Open’ starting in 2022. 

The Scottish Open has been held since 1972 as part of the Rolex series, the European Tour’s premium series of golf tournaments. 

The tournament will take place annually in Scotland, which is also known as the home of golf, during the first week of July. It will take place just before The Open Championship, the world’s oldest golf tournament and one of the most prestigious. 

Genesis’ title sponsorship of the Scottish Open comes at an important milestone as the PGA TOUR and European Tour announce updates to their historic Strategic Alliance. As a part of the Strategic Alliance, the Scottish Open will be co-sanctioned by the PGA TOUR and European Tour starting next year, marking a first for the event in the history of both tours. 

“Adding an existing strong title sponsor in Genesis to our Strategic Alliance in the form of the Genesis Scottish Open is a significant step for the global game,” said PGA TOUR Commissioner Jay Monahan. “Coupled with their support of The Genesis Invitational at Riviera, we’re incredibly proud to forge a deeper relationship with this premier brand across the global game.” 

With the Scottish Open now part of the official schedule of the PGA Tour and European Tour, the event takes on even greater importance with higher status and wider exposure to players and fans around the world. 

Seventy-three professionals each from the PGA Tour and European Tour will compete in the tournament along with additional invited professionals. 

Keith Pelley, European Tour Chief Executive, said, “Genesis has a strong history of sponsorship on the PGA TOUR through The Genesis Invitational and their commitment to the Scottish Open will further enhance one of our premier events of the season.” 

Genesis has shown a strong commitment to the sport of golf with a history of tournament sponsorships. Sponsorship started with the Genesis Invitational, which has been part of the PGA TOUR since 2017, and has included other renowned golf tournaments including The CJ Cup and The Presidents Cup. Genesis also runs the Genesis Championship within the KPGA and Korean Tour Genesis Points. By adding another top-level tournament to its track record with the Scottish Open, Genesis expects to further enhance its position as a luxury lifestyle brand and partner of the game on the global stage. 

“We are extremely excited to become the title sponsor of the Scottish Open at this historic moment, as the PGA TOUR and European Tour announce their Strategic Alliance,” said Jaehoon (Jay) Chang, Global Head of Genesis . “Genesis and golf share a culture centered on respect, mutual admiration, and innovation. We will continue to strengthen our partnership with both tours to deliver this spirit to golfers, communities, and individuals around the world through successful tournaments.” 

In recent months Genesis has taken strides to consolidate its brand position in the European market. In May, Genesis announced its upcoming European debut, and in June, it marked its arrival with the largest-ever 3D projection on a mountain in the Swiss Alps. In July, Genesis officially began sales in Europe, starting with the G80 and GV80, while also participating in the 2021 Goodwood Festival, where it premiered the G70 Shooting Brake, its strategic model for the European market. 

With a title sponsorship for the Scottish Open, Genesis aims to further strengthen its brand position within the European market by offering authentic and elevated driving experiences.

PACIFIC PALISADES, Calif., Feb. 17, 2021 — For the fifth consecutive year, Genesis is partnering with the PGA TOUR, TGR Live, and TGR Foundation to provide an immersive experience for golf fans during the 2021 Genesis Invitational. 

“We are pleased to be back at Riviera Country Club for yet another year of hosting one of the premier golf events on the PGA TOUR,” said Mark Del Rosso, President & CEO of Genesis Motor North America. “Thanks to our partnership with Tiger Woods, TGR Live, and the TGR Foundation, this week is all about the amazing golfers showcasing their talent in pursuit of excellence. The Genesis Invitational provides our brand an opportunity to feature our world-class products in a way that aligns with these values.” 

The Genesis Invitational will host 121 world-class PGA TOUR golfers. Some of the previous champions that will be returning again this year include Dustin Johnson, Bubba Watson, JB Holmes and 2020 Champion Adam Scott. This year’s champion will receive an all-new Genesis GV80, the first-ever SUV from Genesis. 

This year, unlike previous years, there will be no spectators at the event due to the ongoing COVID-19 pandemic. The event will be broadcast on February 18-21 on NBC Golf Channel and on February 20-21 on CBS. Genesis, TGR Live, and the tournament broadcast partners will bring the onsite experience into spectators’ homes through enhanced onscreen graphics and innovative camera positions, providing a different perspective than what can usually be seen on the course. Additionally, on-course fan engagements have been modified to allow fans at home to remain engaged with the tournament throughout the week, through at-home viewing guides designed to make watching The Genesis Invitational more enjoyable.

This year marks the event’s elevated PGA TOUR status by moving to an invitational format, putting it alongside select company such as the Memorial Tournament presented by Nationwide and the Arnold Palmer Invitational presented by Mastercard. The newly crowned Genesis Invitational will be held from February 13-16 at one of the most iconic golf courses in the world, The Riviera Country Club. 

The tournament will host 120 world-class PGA TOUR golfers, one of the strongest fields in recent years. Joining Tiger Woods will be the top five players in the Official World Golf Ranking as well as five Korean golfers including Sungjae Im and Kyongjun Moon. The champion will receive a three-year PGA TOUR exemption, an increase by one year over the standard winner’s exemption on TOUR. The purse will grow to $9.3 million, among the largest on TOUR and an increase of $1.9 million over 2019. The winner’s share will be $1.674 million. In addition, the winner of the 2020 Genesis Invitational will go home with the recently-debuted 2021 Genesis GV80. 

Guests of The Genesis Invitational can enjoy numerous activities and public spaces that honor the game while showcasing the Genesis line of award-winning luxury. This includes the flagship G90, G80 and first-ever SUV from Genesis – the 2021 GV80 – and multiple award-winning G70 luxury midsize sedans. Display locations for the GV80 include the Genesis Entrance Pavilion, the Genesis Lounge at Hole 14 and the Winner’s Display at the base of the first tee. 

The #GenesisJuggleChallenge taking place on Feb. 15 and 16 is an Instagram-led initiative for fans to upload a video (best or worst!) of them juggling a golf ball. Simply upload it to Instagram using the hashtag #GenesisJuggleChallenge and tag @Genesis_USA. For each video uploaded, Genesis will donate to the Genesis Inspiration Foundation up to $50,000. 

“We are happy to be back at one of the preeminent events on the PGA TOUR for the fourth consecutive year,” said William Lee, the Global Head of the Genesis Brand. “The world-renowned - and iconic - Riviera Country Club has given both legends and rising stars the opportunity to represent the highest standard of performance, a value shared by the Genesis brand.” 

This event is part of the brand’s sports marketing strategy, along with being the official luxury vehicle of the NFL and a partnership with the KPGA Genesis Championship.

Genesis will be creating experiences for golf fans and hospitality guests on each day of the event to provide them with unique insights into the 2019 event, while 27 Genesis vehicles will be provided to tournament organisers to transport players and guests. 

Genesis ambassador and former U.S. PGA TOUR professional, Paul Gow, will also be in attendance at what promises to be one of the most prestigious sporting events in the Australian sporting calendar. 

“Genesis is very proud to partner the Presidents Cup in Melbourne. It pits the very best players in the world against each other on one of the world’s most renowned golf courses, all in the name of competition and charity,” said Mr. David Lederer, Head of Genesis Motors Australia. 

“The Genesis association with the Presidents Cup began in 2015 and our proud association with golf continues around the world today. Australia is a very important market for Genesis and we look forward to being part of the excitement and excellence of the Presidents Cup in December.” 

"We strive to find partners that reflect the status and nature of the Presidents Cup and having Genesis connected to our event is a perfect fit," said Mr. Matt Kamienski, Presidents Cup Executive Director. 

“Our players, fans and others associated with the event will have an up-close look at how Genesis makes true on their goal to make luxury a complete experience." 

Genesis’ partnership with the Presidents Cup began in 2015 when the tournament was held in Incheon, South Korea. Since then Genesis’ association with the game has grown to now include the U.S. PGA TOUR Genesis Invitational held in Los Angeles, the Genesis Championship on the Korean PGA Tour, as well as a previous three-year partnership with the Australian Open from 2016-2018. 

The Presidents Cup will be held from 9 - 15 December, 2019 at The Royal Melbourne Golf Club. The event marks the third time the Presidents Cup has been played in Australia, the last being 2011 where U.S. team was victorious. The International Team earned their sole victory in the event’s first trip to Melbourne in 1998.

Joined by tournament host Tiger Woods and Euisun Chung, Manfred Fitzgerald and Erwin Raphael of title sponsor Genesis at The Riviera Country Club, Monahan highlighted several important changes for the tournament moving forward: 

• The Genesis Open will move to invitational qualifying status and reduce its field from 144 players to 120; 
• The champion will receive a three-year PGA TOUR exemption, an increase by one year over the standard winner’s exemption on TOUR; 
• The purse will grow to $9.3 million, among the largest on TOUR and an increase of $1.9 million over the 2019 purse. The winner’s share will be $1.674 million; 
• In collaboration with the tournament’s broadcast partners, recognition of Woods’ vast accomplishments as a player and his philanthropic work through the TGR Foundation will be amplified through the telecasts and promotion of the tournament. 

These elements will put the Genesis Open in select company on TOUR alongside the Memorial Tournament presented by Nationwide and the Arnold Palmer Invitational presented by Mastercard. Jack Nicklaus’ Memorial Tournament began awarding a three-year exemption and elevated purse in 2016 and Palmer’s tournament did so the following year. 

“In recognition of Tiger’s place alongside Jack and Arnold as a modern-day golf icon who hosts a home-based PGA TOUR tournament, plus the common thread of doing exceptional philanthropic work through his TGR Foundation, elevating the Genesis Open is an important and deserved step toward further cementing Tiger’s legacy in our sport,” Monahan said. “This announcement comes at a particularly relevant time as Tiger continues to chase history and Sam Snead’s record of 82 PGA TOUR victories. 

“Tiger is fully committed to continuing the growth of all aspects of the tournament, a vision shared by Genesis as the title sponsor,” Monahan added. “We look forward to working with Tiger, TGR Foundation and the team at Genesis to fulfill our common goal.” 

TGR Live became the tournament host organization with TGR Foundation the primary beneficiary in 2017, the same year Genesis took over as title sponsor. 

“I’m honored and grateful that the Genesis Open will receive elevated status and join Arnold’s and Jack’s tournaments,” Woods said. “To be included with two of the greatest golfers of all-time, in my hometown and at an event that benefits my TGR Foundation is something I could never have imagined when I first visited Riviera with my Pop. I would like to personally thank Genesis, the PGA TOUR and all those that made this dream happen.” 

“We are proud of the partnership we’ve had with Tiger Woods, the TGR Foundation and the PGA TOUR thus far and we look forward to elevating the tournament to new heights,” said Chung, Executive Vice Chairman, Hyundai Motor Group. “From the beginning, we have always seen a strong alignment between the sport of golf and the Genesis brand. Both are centered on respect, integrity, mutual admiration and innovation. We look forward to a long-lasting partnership with one of the greatest golfers the world has ever seen, not only for the success of the tournament, but also for the benefit of the communities and individuals we will have the privilege to serve.” 

The newest Genesis product, the G70 luxury sport sedan, has garnered broad acclaim winning several major industry awards including both of the most prestigious - 2019 North American Car of the YearTM and MotorTrend 2019 Car of the Year. The G70 is joined in the brand’s product portfolio by the Genesis G90 and G80 luxury sedans. 

The Genesis Open begins tomorrow with three-time tournament winner Bubba Watson defending his latest title at The Riviera Country Club. 

About the Genesis Open 

The Genesis Open, L.A.’s PGA TOUR event, is bringing the next chapter in championship golf to The Riviera Country Club February 11 – 17, 2019. One of the most historic and longest-running events on the PGA TOUR, the tournament celebrated its 92nd playing in 2018 as Bubba Watson won the event for a third time. With TGR Live serving as the event management company for the Genesis Open, the TGR Foundation is the primary benefiting charity, with proceeds from the event supporting the foundation’s college-access programs in Southern California. The tournament’s title sponsor is Genesis, a global luxury car brand that delivers the highest standards of performance, design and innovation in its vehicles. For more information, visit GenesisOpen.com and follow the tournament on Facebook, Twitter and Instagram @GenesisOpen. 

About TGR Live, A Tiger Woods Venture 

For more than 20 years, TGR Live has exclusively organized and managed fundraising events supporting the TGR Foundation. It focuses solely on creating amazing experiences for the foundation’s clients at world-class events. TGR Live provides a variety of services including hospitality management, public relations and marketing, tournament operations, and sponsor sales at PGA TOUR and signature events which benefit the foundation. While many TGR Live events are televised, TGR Live does not provide TV or video production. For more information, visit TGRLive.com or follow us on Facebook, Twitter and Instagram @TGRLiveEvents. 

About TGR Foundation, A Tiger Woods Charity 

For more than 20 years, TGR Foundation has worked to create a world where opportunity is universal and potential is limitless. With an unwavering commitment to impact an entire generation, our mission is to empower students to pursue their passions through education. We are pioneers in positive youth development, encouraging self-advocacy skills in young people. Our programs foster a growth mindset, instilling in students the strength and skills to persevere and define their own path. Through our award-winning STEM curricula, college-access programs, digital platforms and educator professional development, TGR Foundation offers underrepresented students the resources and support needed to thrive in school and beyond. For more information, visit TGRFoundation.org or follow us on Facebook, Twitter and Instagram. 

About PGA TOUR 

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide. 

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion. 

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

PACIFIC PALISADES, Calif., Feb. 11, 2019 — Luxury automotive brand Genesis is partnering with the PGA TOUR, TGR Live and TGR Foundation for the third year in a row to provide a premium experience for golf fans and guests at the Genesis Open. Held February 11-17, 2019 at one of the most iconic golf courses in the world, The Riviera Country Club, the Genesis Open will host one of the strongest fields of world-class PGA TOUR golfers in recent years. 

Reigning 2018 champion Bubba Watson will make his return to defend his title along with other top players that include Dustin Johnson, Justin Thomas, Bryson DeChambeau and tournament host Tiger Woods. Watson’s win in 2018 marked his third at the prestigious Riviera Country Club, following wins in 2014 and 2016. He is only the second golfer to be a three-time winner of the tournament at Riviera, sharing honors with Lloyd Mangrum, who took home the trophy in 1949, 1951 and 1953. 

“We at Genesis couldn’t be more thrilled to be back at one of the preeminent events on the PGA TOUR for a third year in a row,” said Erwin Raphael, Chief Operating Officer, Genesis Motor America. “For nearly a century, The Riviera Country Club has given both legends and rising stars the opportunity to represent the highest standard of performance, a value shared by the Genesis brand as we continue to reshape the definition of luxury. We look forward to celebrating these champions who were Born to Rise and to sharing a premium experience with guests.” 

Guests of the Genesis Open can enjoy numerous activities and public spaces that honor the game of golf while showcasing the Genesis line of award-winning luxury vehicles.

The 2019 Genesis G70 was recently named the 2019 North American Car of the YearTM, one of numerous prestigious awards given to the G70 to-date. Genesis is the youngest brand to earn the North American Car of the YearTM award. 

The Genesis Lounge 

Located in the heart of Riviera, the Genesis Lounge at Hole 14 is a first-class fan lounge open to all guests. With soft seating and unobstructed views from tee to green, the Genesis Lounge is the perfect mix of comfort, luxury, and captivating moments of tournament play. 

Genesis Social Studio 

Also located at Hole 14 at the Genesis Lounge and new this year, Genesis will create a versatile space at the back of the lounge where various experiences and live tapings of social and digital content will take place throughout the week. The new interactive space gives guests a unique chance to see some of their favorite online personalities and influencers in action. 

Genesis Performance Lab 

Fans can learn to putt like the pros at Hole 14’s Genesis Performance Lab. After having their putting stroke captured in front of a TrackMan golf simulator, participants will receive a one-on-one coaching session with a PGA pro based on analysis of the data. 

Mobile Charging Stations and Wi-Fi 

To keep fans connected in real-time, Genesis will provide complimentary mobile charging stations in public hospitality areas and free sponsored Wi-Fi throughout the course. 

Genesis Courtesy Valets 

To bring the benefits of the Genesis Service Valet Experience from city streets to the back nine, the brand will offer golf cart shuttles between the course entrance and the Genesis Lounge at Hole 14. 

Instagram Photo Ops 

Genesis will partner with the tournament to provide guests with opportunities for engaging and eye-catching photos they can share on their personal social media channels. 

Showcase of Luxury Sedans 

2019 Genesis luxury sedans will be displayed throughout the property, including the flagship G90, G80 and the G70, recently named 2019 North American Car of the YearTM. Display locations include the Genesis Entrance Pavilion, the Genesis Lounge at Holes 14 and 16, the Genesis Skybox and the Winner’s Display (at the base of Hole 1 tee). 

Shuttle Service 

Genesis knows that sometimes guests need a lift, so custom Genesis-wrapped shuttles will provide service for the following locations at Riviera: 

• Main entrance concierge tent to Genesis Lounge 
• Uber Lot at Paul Revere Middle School to Main Entrance 

Genesis Celebrates the Sport of Golf and Its Champions 

The Genesis Open further underscores Genesis’ commitment to a sport that rewards individuality and embraces challenge. Genesis was also the official vehicle of the Farmers Insurance Open. As part of these sponsorships, PGA TOUR players will drive Genesis vehicles in two of the first seven PGA TOUR events in 2019. 

The PGA TOUR pros competing in the 2019 Genesis Open will have a chance to win not only the tournament but also a bold expression of performance and luxury. The player with the first hole-in-one in each competition round on Holes 14 and 16 will win a 2019 Genesis G70, as well as one for their caddie. In addition, the winner of the 2019 Genesis Open will receive an all-new 2019 Genesis G70. 

The TGR Foundation continues as the primary charitable beneficiary of the Genesis Open, with proceeds from the event going to support the foundation’s college-access programs in Southern California. Through its award-winning STEM curricula, college-access programs, digital platforms and educator professional development, the TGR Foundation offers underrepresented students the resources and support needed to thrive in school and beyond. 

Genesis is also taking its commitment to supporting the Los Angeles community off the golf course and into the local environment. On the Monday following the tournament, Genesis will host a beach clean-up at Santa Monica State Beach from 10:00 am to 2:00 pm, as part of the company’s dedication to environmental sustainability. 

This prestigious golf tournament in the country’s second largest market will be broadcast nationally on CBS and the Golf Channel from February 14 – 17, 2019. Follow the tournament on Facebook, Twitter and Instagram to get updates and a behind-the-scenes look at the tournament action.

PACIFIC PALISADES, Calif., Feb. 14, 2018 — Luxury automotive brand Genesis is once again partnering with TGR Live and the TGR Foundation to provide golf fans and guests with a premium experience this week during the Genesis Open. Among the most historic and longest-running events on the PGA TOUR, the Genesis Open is held annually at one of the of the world’s best courses - The Riviera Country Club. The signature golf event takes place February 12-18, 2018 and features one of the strongest fields of world-class PGA TOUR golfers.

World No. 1 Dustin Johnson will be back to defend his title, along with some of the world’s top players including Jordan Spieth, Justin Thomas, Rory McIlroy and Tiger Woods, among other top names.

“From the legendary Ben Hogan to the king, Arnold Palmer, through to defending champion Dustin Johnson and the highly anticipated return of Tiger Woods this year, golf’s elite have come together at this revered venue for nearly a century,” said Manfred Fitzgerald, Senior Vice President and Head of Genesis brand. “Golf is built on a foundation of honor and respect and it’s why we feel there is a strong alignment between our brand and this tournament. As a new global luxury automotive brand, we feel compelled to not only honor our drivers, and a sport built on respect, integrity and mutual admiration, but to make a positive difference in the world around us.”

TGR Foundation is the primary benefiting charity with proceeds from the event supporting the foundation’s college-access programs in Southern California.

 Genesis is proud to announce that for this year the brand is also doubling its grant award to the J. Paul Getty Museum Trust, which was the first corporate social responsibility award for the brand last year, to $500,000. Last year’s grant helped create an innovative education initiative to benefit high school students in Los Angeles and surrounding communities. Phase 1 of the Genesis-Getty initiative is an 18-month program designed to enhance learning through a model of See Your World, Share Your World, and Change Your World. Thousands of students from underserved communities and Title 1 schools in the LA area have participated in the program directly and online. This year’s grant will support the initiative as it progresses into Phase II of the Getty Museum’s development of this innovative education initiative.

Throughout the week, guests of the Genesis Open can enjoy a number of different activations and public spaces designed to honor the game of golf while showcasing the Genesis line of luxury vehicles.

The Genesis Lounge

Located in the heart of the Riviera course, the Genesis Lounge at hole 14 is a first-class fan lounge open to all guests. With soft seating and unobstructed views from tee-to- green, the Genesis Lounge is the perfect mix of comfort, luxury, and captivating moments of tournament play.

Genesis Performance Lab

Fans can learn to putt like the pros at the Genesis Performance Lab, also located at hole 14, where guests will have an opportunity to have their putting stroke analyzed by a PGA Professional. Participants will have their putting stroke captured in front of a TrackMan and then receive a one-on-one coaching session with a PGA Pro on the data.

Genesis’ Showcase of Luxury Sedans

There will be several Genesis luxury sedans displayed throughout the property, including at the entrance and at holes 14 and 16. Genesis is also providing complimentary WiFi in select places around the course; The Clubhouse, the Genesis Lounge and The Bluffs hospitality tent.

Genesis’ Commitment to the Golf Landscape

The Genesis Open further solidifies Genesis’ presence in the golf landscape. Genesis was the official vehicle of the CareerBuilder Challenge and the Farmers Insurance Open. As part of these sponsorships, PGA TOUR players were provided with Genesis vehicles in three out of the first seven PGA TOUR events in the 2018 calendar year. Genesis also provided the overall winner of the 2017 Genesis Invitational tournament the opportunity to play in the Genesis Open Official Pro-Am on February 14.

The PGA TOUR pros competing in the 2018 Genesis Open will have their chance to win not only the tournament, but an exciting expression of luxury. The player with the first hole-in-one each competition round on holes 14 and 16, will win a Genesis G80 Sport and their caddie will win a Genesis G80 Sport as well! In addition, the 2018 Genesis Open champion will receive an all-new Genesis G80 Sport.

This prestigious golf event in the country’s second largest market will be broadcast nationally on CBS and the Golf Channel from February 15 – 18, 2018. Follow the tournament on Facebook, Twitter and Instagram to get updates and a behind-the- scenes look at the tournament action.

• Genesis announces its first major sports marketing initiative
• Genesis Open will be held February 13-19, 2017 at The Riviera Country Club and broadcast nationally on CBS

LOS ANGELES, June 27, 2016 — One of the most historic and longest-running events on the PGA TOUR starts a new chapter as global luxury car brand Genesis becomes title sponsor of the Genesis Open at The Riviera Country Club in Pacific Palisades, Calif. Together with the Tiger Woods Foundation, the tournament’s host organization, the Genesis Open begins a new era of golf in Southern California, hosting the world’s best professionals and delivering a premium fan experience in the U.S. and worldwide. The 2017 Genesis Open will be held February 13-19 and will be broadcast nationally by CBS.

“We are extremely pleased to welcome Genesis as the new title sponsor of one of the most storied tournaments on the PGA TOUR,” said PGA TOUR Commissioner Tim Finchem. “We have a wonderful 90-year history in Los Angeles and are excited to work with Genesis to build upon this tradition in the coming years.”

“Genesis represents a unique and different approach to automotive luxury and the Genesis Open is an ideal platform to share our vision, dynamic vehicles and personalized ownership experience,” said Erwin Raphael, general manager of the Genesis brand in the U.S. market. “This tournament is one of the most prominent on the PGA TOUR and is played at one of the world’s best courses, so it was a natural fit for our first major sports marketing program.”

Genesis is aligning with one of the longest-running tournaments on the PGA TOUR. It debuted in 1926 at Los Angeles Country Club as the Los Angeles Open. The tournament was staged at various courses throughout the Los Angeles area before permanently settling at The Riviera Country Club in 1973. Known as the site of Jack Nicklaus’ professional debut, Tiger Woods’ first PGA TOUR tournament and with 25 champions in the World Golf Hall of Fame, the course has seen many major moments in golf history. In February, Bubba Watson became the tournament’s 90th champion and a two-time winner at Riviera, having also won in 2014.

“I am excited to be working with Genesis and Riviera to bring the Genesis Open to Los Angeles,” said Tournament Host Tiger Woods. “I look forward to continuing to make a positive impact on the lives of children in Southern California, where my foundation is based, and am appreciative of the role Genesis will play in this mission.”

With its strong focus on design, the Genesis brand strives to make a positive difference to customers’ lives, one that will provide a new platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis models will embody four key aspects: human-focused innovation, refined and balanced performance, athletic elegance in design and a stress-free customer experience. Following the flagship G90, the brand’s second model G80 and its variant G80 Sport were first unveiled at the beginning of this month in Korea. With the launch of G70 scheduled next year, the Genesis brand’s fascinating product line-up will keep expanding.