Austin, TEXAS, Sep. 7, 2026 — Genesis Magma Racing scored its best FIA World Endurance Championship (WEC) result so far at Lone Star Le Mans, with the #17 GMR-001 Hypercar of Pipo Derani, Mathys Jaubert and André Lotterer finishing seventh. On a day which demanded that the drivers cope with changing conditions and high temperatures, the team reached new heights in its debut season.

Strong Pace and Reliability Rewarded With Result

The strong pace and excellent reliability that the team was aiming for were apparent from the very start of the weekend at Circuit of the Americas. Both GMR-001 Hypercars ran without mechanical issues during every session, and in Qualifying, both cars secured a place in Hyperpole for the first time in sessions using the WEC’s regular qualifying format.

Lotterer looked to improve further on Jaubert’s eighth-place qualifying results. He moved from eighth to fifth over the first racing lap, following two extra formation laps after rain fell during the pre-race ceremonies. His progress continued until an abortive move for third at the end of the back straight, which resulted in contact and a spin that dropped the German to the rear of the Hypercar field and drew an additional five-second penalty. As a result, the #17 team turned their focus to recovering the lost positions while managing energy and tires.

A Safety Car in the middle of Pipo Derani’s double stint helped bring the team back into contention and following a second single stint for Lotterer, a Virtual Safety Car with just over an hour remaining, delivered the chance to gain further ground by changing only left-side tires as Jaubert climbed back aboard for the final stint of the six-hour race.

For the final hour, the youngest driver in the Hypercar class went wheel-to-wheel with his more experienced rivals — some of whom had four new tires to his two. A move in traffic moved the #17 car to eighth, which became seventh due to a penalty for the #12 Cadillac — improving on the eighth place scored at the 6 Hours of Spa-Francorchamps in May.

The strong weekend for the team was completed by the #19 entry of Paul-Loup Chatin, Mathieu Jaminet and Dani Juncadella. Though the final Safety Car fell outside of their pitstop window and forced them to make a final stop after the restart, Jaminet made sure to keep the car on the lead lap during the frantic final hour to tick off a major pre-season goal for the team to begin the second half of the season.

Genesis Magma Racing Team Management Quotes

Gabriele Tarquini, Genesis Magma Racing Sporting Director said: “Overall, I’m very pleased with the performance the GMR-001 Hypercar showed both in qualifying and the race. It’s our best finish of the year so obviously we are happy. We will continue to work on the details to take another step forward in the next races. Of course, I’m a little disappointed because we had the potential to have both cars in the top 10 and scoring points. From a race management point of view, it wasn’t easy because the weather conditions changed throughout the race, and the drivers had to adapt, especially during the first part. Today, the difference between all the cars in the race was just a few tenths of a second, which shows just how tight the competition is. It makes the result even more encouraging and gives us confidence that we can achieve even better results in the upcoming races.”

Justin Taylor, Genesis Magma Racing Chief Engineer said: “We have to look at the positives from this weekend. We got both cars to finish on the lead lap. That was a big goal for us. We got one of the cars in the top 10. Neither car saw the garage with a technical issue, not only in the race, but in any of the practice sessions. I think we can be really proud of that. We've made some big steps, but we've got a long way to go and this race is gonna give us some motivation for that. On the flip side, we made several mistakes in several different areas, so it was a bit of a wake-up call. We need to polish up our procedures and be a bit smarter next time we come to the track to battle these guys.”

Driver Quotes - #17 GMR-001 Hypercar

André Lotterer said: “It’s more points, and our best result so far this year in seventh, so we managed to recover well from the early race mishaps and after I started super well. I had a great start and we started to move forward, but then I went for the move on the Ferrari. We had a good car and a good setup all weekend. From my side, I had fun in the car — it was great to drive, and we were able to achieve some of our goals. Unfortunately, the sister car couldn’t make it into the points, so we need to see what happened. We still need to improve some aspects, but we're here to grow, to become stronger. We've come to Austin and learned more about what we can do for the rest of the year.”

Mathys Jaubert said: “It was not the easiest final stint. I was fighting with very experienced guys and I was struggling because it was very, very warm in the cockpit. It was tricky because we know our car. We are still developing it and in terms of braking, traction, everything, so fighting with them was even harder. Some cars behind me had four new tires, so I knew it was impossible to fight with them. But I knew that the BMW, the Peugeot, the Cadillac were on the same strategy, so I tried my best to fight with them and I think I did a good job. We had the pace for the points and I think we deserve this position. I pushed a lot, trying my best to overtake them. I’m very happy about this result. We would still like to have two cars in the points. There are still three races to go, so in terms of strategy, development, pit stop, everything, we still have a lot to learn and to progress.”

Pipo Derani said: “We'll obviously take this result. It was a very eventful race with lots of Safety Car and Full Course Yellow interventions. It was so crazy. We were at the top, we were at the bottom, and then here we are, finishing P7, taking our best result home and some other big positive points as well. Considering that it's our first year, I think we should be proud of what we achieved today. I couldn't be any happier. We could have done a couple of positions better, but that's almost about it. And I'm proud of how we evolved through the weekend, how we got this car to the checkered flag, and how we continue to develop as a team. It’s been a great weekend for us and there’s still a few more to go, so hopefully we can continue to improve a bit.

Driver Quotes - #19 GMR-001 Hypercar

Dani Juncadella said: “Overall, it’s a nice result for Genesis Magma Racing, with the sister car finishing seventh and achieving our best result so far. Unfortunately, we couldn’t get both cars into the points, we just missed out. We need to take the positives from this weekend and analyze what we can do better in the future. There is still plenty to learn, but we can be happy with the progress we’ve made. We’re looking forward to the next round, and I think we’ll keep getting better and better. I think we can improve on our restarts and how we can manage in traffic. In endurance racing, that’s obviously a way that you can gain some time and positions, but you can also lose a lot. We’ve shown again what the team and GMR-001 Hypercar can do.”

Paul-Loup Chatin said: “I’m very happy for our sister car to finish seventh, which is a great result for the team and for Genesis. I think we showed some positive things with the work we did throughout the week, with good pace in practice and qualifying and excellent reliability on both sides of the garage. We were running together with the sister car until, unfortunately, towards the end of the race we made a mistake with the strategy on our side. These things can happen, but we need to learn from it, because we had the potential to bring both cars home inside the top ten. We’ll take the lessons from this weekend and come back stronger for the rest of the year.”

Mathieu Jaminet said: “Unfortunately, P15 is not the result we wanted, but it was positive to see our sister car finish P7. However, for the first time, we brought both cars home on the lead lap without any technical issues, so that is an important target achieved. On the other hand, today we had the pace and the cars to have both GMR-001 Hypercars in the points, so it is disappointing not to have converted the potential that we showed in qualifying into a race result. There are clearly areas we need to review, as we did not operate at the level we want to as a team. We will keep learning, keep progressing and make sure we take those lessons into the next race.”

2026 Lone Star Le Mans – Hypercar class

SEOUL, Sept. 3, 2026 — Genesis has been recognized for its exceptional design and innovation at the 2026 International Design Excellence Awards (IDEA). Highlighting the brand's achievements is a Silver Award for the Genesis Magma GT Concept in the Automotive & Transportation category, alongside finalist recognitions for the G90 Wingback Concept and the Magma User Interface (UI) Design in Automotive & Transportation and Digital Interaction categories, respectively.

Genesis Magma GT Concept (Silver, Automotive & Transportation)

The Genesis Magma GT Concept boldly reinterprets the brand’s “Athletic Elegance” design philosophy through the proportions and aerodynamics of a high-performance sports car. Featuring a low, wide body, a flowing roofline, and a distinctive boat-tail cabin, the concept expresses a commanding stance and latent power. By prioritizing restrained surfaces and sophisticated details over aggressive styling, the Magma GT Concept encapsulates Genesis' vision for luxury high performance, where athletic tension and refined composure coexist in harmony.

“The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability,” said Genesis Chief Creative Officer, Luc Donckerwolke.

In addition to the Magma GT Concept, Genesis earned two finalist nods that further showcase the brand's expansive design vision and tech innovations.

Genesis G90 Wingback Concept (Finalist, Automotive & Transportation)

Reinterpreting the marque’s flagship G90 sedan as a grand tourer wagon, this concept explores the luxury high-performance potential of Genesis’ Magma program. It combines the G90 Long Wheel Base with an extended roofline and an elegant parabolic profile. Aerodynamic elements inspired by GT endurance race cars — including wide wheel arches, large air intakes, a rear wing, and a diffuser — are exquisitely integrated to embody both high-performance dynamism and the brand's characteristic restrained elegance.

Genesis Magma UI Design (Finalist, Digital Interaction)

Debuting as the digital interface for the first Magma production vehicle, the GV60 Magma, this UI enhances both information visibility and driver engagement during track and high-performance driving. It combines sophisticated chronograph-inspired graphics, the deep blacks of OLED displays, and a restrained Magma orange color palette. In the Magma-exclusive mode, the interface expresses a sense of speed and intense energy through angled typography and dynamic motion graphics.

The 2026 IDEA Award recognitions underscore Genesis’ ongoing commitment to pushing the boundaries of automotive design, solidifying its reputation as a global innovator in both luxury high-performance aesthetics and digital user experiences.

Presented annually by the Industrial Designers Society of America (IDSA), the IDEA Awards are among the longest-running and most prestigious design awards programs in the world. Originally founded to recognize exceptional achievement in industrial design, the program has since expanded to highlight groundbreaking design across numerous disciplines, including automotive and transportation, digital interaction, strategy, and branding.

FRANKFURT, Germany, Sep. 1, 2026 — Genesis Motor Europe announced that the high-performance Genesis GV60 Magma has been shortlisted for the Golden Steering Wheel 2026 (Goldenes Lenkrad), one of Europe's most respected automotive awards. This adds to a growing list of recognition for Genesis among customers, fans, media and industry experts across the region.

"Being shortlisted for such a prestigious award, where the journey begins with the votes of readers, is a strong sign of the growing connection Genesis is building with European customers," said Peter Kronschnabl, managing director of Genesis Motor Europe. "In less than five years, we have evolved from a newcomer into an increasingly recognized premium brand, driven by the quality of our products, distinctive design, and an exceptional customer experience."

Since entering the European market in 2021, Genesis has established itself as a distinctive premium automotive brand, earning recognition for its design, innovation and advanced technology. Today, the brand is present in Germany, the U.K., Switzerland, Italy, France and the Netherlands, with Spain set to follow soon. As Genesis continues to expand its footprint across Europe, it remains committed to delivering products and customer experiences that challenge conventions and redefine expectations in the premium automotive sector.

Among the brand's recent achievements are prestigious international design recognitions, such as Red Dot and iF Design awards. All Genesis models have been awarded maximum 5-star credentials on the Euro NCAP safety tests, contributing to a European product lineup that has consistently achieved the highest levels of safety recognition.

These achievements reflect Genesis' long-term commitment to delivering products tailored to the expectations of European customers, benefiting from the advanced engineering expertise and technological capabilities developed within Hyundai Motor Group R&D centers in Europe and South Korea.

At the heart of Genesis lies the Korean principle of hospitality, "Son-nim", a philosophy that regards every customer as an honored guest. This approach shapes the Genesis experience, across product development, retail and aftersales.

GV60 Magma: The New Challenger

As the first production model from the Magma program, the GV60 Magma represents a bold new chapter for Genesis. Combining the brand's distinctive "Athletic Elegance" design philosophy with enhanced driving dynamics and performance-focused engineering, the model expands Genesis' reach into one of the most competitive and emotionally engaging segments of the premium automotive market.

The GV60 Magma reflects Genesis' ambition to deliver vehicles that inspire not only through innovation, quality and comfort, but also through genuine driving excitement and emotional appeal. European customer deliveries will commence later this year.

List of Awards

Austin, TEXAS, Aug. 28, 2026 — Genesis Magma Racing will make its racing debut in North America for the fifth round of the FIA World Endurance Championship (WEC) — Lone Star Le Mans at the Circuit of the Americas (COTA). The event comes after the series’ summer break, which gave the team the opportunity to reflect on the progress made during the first half of the season and lessons learned from the 6 Hours of São Paulo.

Gaining Experience on Top of History in North America

At Lone Star Le Mans, which follows the familiar 6-hour format of the WEC, Genesis Magma Racing will be aiming to once again show the strong performance of the GMR-001 Hypercar, proven by the team’s Hyperpole appearances at both the 24 Hours of Le Mans and the latest round in Brazil.

However, the team also hopes to optimize its operations to take advantage of the reliability of the car after bringing both GMR-001 Hypercars to the finish without issues for the first time in Interlagos. To do so, both team and drivers will need to avoid the type of small errors that limited the team’s results in Brazil, as they seek to add to the lone points-scoring finish this season (eighth for the #17 Hypercar of Pipo Derani, Mathys Jaubert and André Lotterer at the 6 Hours of Spa-Francorchamps in May). 

A test at COTA in late July was crucial in helping the team and drivers prepare for the event. The two days of running helped the team build a baseline setup for the car and an understanding of the track conditions, mindful of the challenges presented by the high ambient and track temperatures. This knowledge will be crucial to the team, making up for their relative lack of experience at the venue — which has hosted an FIA WEC round on eight previous occasions — compared to their rivals in the Hypercar class.

The test was even more important as many of the team have limited experience at the circuit. Lotterer is a past Lone Star Le Mans winner in the LMP1 era of WEC competition and finished sixth in the 2024 edition, while Paul-Loup Chatin and Mathieu Jaminet have Hypercar experience at the circuit from the most recent WEC visits there. On the other hand, for Derani, Jaubert and Dani Juncadella, the test gave them their first Hypercar laps of the circuit. The test was Jaubert’s first-ever visit to the track. Derani, though he has not raced at the circuit since 2016, has enjoyed plenty of success in the U.S. as a two-time IMSA SportsCar champion, while for Jaminet, a return to the circuit where he had previous success, and to the U.S. as the 2025 IMSA champion, is cause for a special one-off helmet design.

The GMR-001 Hypercar’s history in the U.S. goes back even further. In April 2025, the New York International Auto Show hosted the first showing of the full-scale model of the design, sporting a red and orange livery that would eventually be realized as the race livery for the car at the 24 Hours of Le Mans earlier this year.

The U.S. is a key market for Genesis, especially for the brand’s SUV and EV models. This position as one of the leading markets was underlined in recent weeks, when the brand hosted the global launch of the new GV90 model in San Francisco.

Genesis Magma Racing Team Management Quotes

Cyril Abiteboul, Genesis Magma Racing Team Principal Cyril Abiteboul said: “Through the first part of the FIA WEC season we have shown great progress as a team and have achieved many of the goals we set for ourselves at the start of the year. We are still a very new team compared to those we are racing against, but we have shown we are capable of competing with them, which is a great step forward to make in just four races. However, while we have shown great reliability and strong performance, we need to be able to put them together into the complete package more consistently. Our performance at the 6 Hours of São Paulo showed the importance of performing in not just one area, but as a whole team. The WEC is incredibly competitive — maybe more this year than ever — any mistake is very costly, so we need to make eliminating these mistakes the next step in our progress this year.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director said: “From a driver’s perspective, COTA is a very challenging circuit. It is very bumpy in some areas and has a bit of everything, with high-speed corners, heavy braking zones and technical sections where you need a good balance between the car and the driver. It was important that we were able to test there. It gave us the opportunity to understand the circuit and car better before the race weekend, so we can arrive better prepared with a clearer direction. The key thing for us is to continue the progress we have made. In Brazil, we had small mistakes that cost us time and positions. These are the kind of things we need to avoid, especially when the competition is so close. We had some discussions with the drivers to analyze what happened, what we could have done differently and how we can improve. It is important that we learn from these situations and not repeat the same mistakes.”

Justin Taylor, Genesis Magma Racing Chief Engineer said: “We were able to get some good data from the test in very high ambient and track temperatures, which gave us a preview of how the car behaves and responds in the extreme conditions we might face during the race weekend. COTA demands a lot of different things simultaneously, but undoubtedly it is a circuit with high sensitivity to grip. To go fast we need to keep the rubber underneath us, so if it is hot we will need to actively manage the temps to be sure they last a complete stint or even a double. Choosing how to manage qualifying and finding the best way to minimize tire wear in the race will be key. We’ve also used the summer break to work on some weaknesses we’ve identified through the first half of the season, so we can continue to move forward.”

Driver Quotes - #17 GMR-001 Hypercar

Pipo Derani said: “Racing in the United States always feels like coming home. I have incredible memories and milestones from my seasons competing in IMSA, and the American fans bring an authentic energy and passion to the paddock that is unmatched. Returning to compete on U.S. soil on a world championship stage is special, and I want nothing more than to put on a great show for the crowd there. COTA is notoriously demanding on tire degradation and ride compliance over the bumps, but beyond the driving, COTA holds a very special place for me personally. One of my best memories here was back in 2015 during my debut WEC season, having my father by my side at this race. Coming back here always brings those moments to mind. Behind the wheel, it’s a track that demands complete commitment — attacking the uphill climb into Turn 1 and flowing through the Esses on fresh tires is still one of the most rewarding feelings.”

Mathys Jaubert said: “COTA is very demanding, quite different from the tracks we have driven before, and the extreme heat was also an important factor. The circuit is not easy to understand at first. There are a lot of bumps, which make the car quite difficult to drive. That’s why the test was very important for me, to get more comfortable with the track and understand how to approach it. I really like Sector 1, with the sequence of fast corners. It’s very challenging because you need to commit a lot, and it’s probably my favorite part of the circuit. We mainly focused on working on the setup and continuing to develop the different systems on the car. Every day in the car is important, and we were able to work on many different areas, not only the performance of the car, but also our pit stops, our efficiency during operations and our overall organization as a team.”

André Lotterer said: “The test at COTA was really valuable for us. Having the opportunity to run there before the race weekend allowed us to understand the track better with the GMR-001 and work through a number of different setup directions. COTA is quite a demanding circuit, with a great mix of high-speed sections, technical corners and some big braking zones, so there is a lot to get right. After São Paulo, we know there are still areas where we need to improve, and the test gave us some useful information that we can hopefully turn into performance when we come back. The summer break has also given everyone a chance to reset, so I’m looking forward to seeing how we can respond in Austin. It’s a challenging track where you need confidence in the car, especially through the fast first sector. I really like that section when the car is working well; it has a great flow. Hopefully, we can put everything we’ve learned together and have a strong weekend.”

Driver Quotes - #19 GMR-001 Hypercar

Paul-Loup Chatin said: “COTA is a really nice track. The first sector is probably the biggest challenge because of the combination of fast corners and changes of direction. The lap there has a bit of everything: high-speed corners, heavy braking zones and technical sections. It is a track where you really need to be precise, but at the same time you have to attack. The summer break gave everyone the opportunity to reset, analyze the first part of the season and come back with fresh energy. Interlagos was not the result we wanted, but it also highlighted areas where we can improve. The important thing is that we keep pushing together, stay focused on the details and use every opportunity to make the car and the team stronger. We had the opportunity to test some different setup directions last month. We improved our understanding of the car and tires, and validated some of the developments we have been working on. It was an important test to make sure we arrive at the race weekend with a clear direction.”

Mathieu Jaminet said: “I’m super happy to get back to COTA. In the past, it’s been a track that I found suits me really well. It’s a track where I’ve been really successful in GTs — some really good performances and a lot of poles, wins and podiums, so it’s definitely a track I enjoy. Going back to America obviously brings me good memories from my seasons in the IMSA series. I really enjoyed being back at the track at the test and I know I’ll enjoy the race weekend. It’s definitely one of my highlights. I’m actually bringing a special helmet for the event as I really love the US and love Austin. One of the key things we learned from the test was about the tires – obviously with a new spec this year. We had the opportunity to test with the hard compound, which we haven’t driven much this season. There’s a lot of data to analyze and make sure we work in the right direction going into the race.”

Dani Juncadella said: “I’ve only raced at COTA for the last two years in WEC. Last year was a bit of disaster with the changing conditions in the race, which didn’t help us in the GT3 — it was one to forget. But it’s a track I really enjoy. It’s great when you can test directly at the track where you are going to race next and be able to tweak a couple of things, and the team is always coming up with updates for the systems and things to try with the setup for the GMR-001 Hypercar. I think we learned a lot in terms of tire pressures, and how to manage the tires in the heat with a couple of different compounds. The ambient temperature for the race should be similar to what we had for the test, so having this knowledge always helps to see what works and what doesn’t, and I got to know the track behind the wheel of a Hypercar for the first time.”

SEOUL, Aug. 26, 2026 — Genesis announced today that it is the lead supporter of “Do Ho Suh,” a new major exhibition at the National Museum of Modern and Contemporary Art, Korea (MMCA) in Seoul, running from Aug. 27 to Feb. 9, 2027.

This expansive exhibition presented by the National Museum of Modern and Contemporary Art, Korea (MMCA) offers a comprehensive look at the 30-year practice of globally acclaimed artist Do Ho Suh. Featuring approximately 500 artworks, including drawings, sculptures, videos and installations, the exhibition closely examines Suh’s artistic perspective evolved across time and space.


Bringing together works ranging from previously unseen early pieces to ongoing recent projects, the exhibition delves deeply into the artist’s enduring investigations: the concepts of home and migration, the interplay of memory and identity, and the relationship between the individual and the collective.

Notable works include his iconic “Rubbing/Loving” series, in which the artist traced the memory of places he once inhabited by covering them with traditional Korean paper, “hanji,” and rubbing their surfaces with graphite and colored pencil. The exhibition also features the “Bridge Project” — which scales the concept of building a bridge that connects three homes Suh has lived, blurring the spatial, temporal, psychological, and cultural boundaries between Seoul, New York, and London — alongside early works like “Who Am We?” (2000) and “Floor” (1997–2000), which explore the relationship between the individual and collective society.

Several newly created or repurposed works supported by Genesis for “The Genesis Exhibition: Do Ho Suh: Walk the House” at Tate Modern, London last year, will be presented to audiences in Korea for the first time. Among them are “Nest/s” (2024) and “Perfect Home: London, Horsham, New York, Berlin, Providence, Seoul” (2024). These life-sized installations recreate the artist's past and present residences using layers of translucent fabric. Visitors are invited to walk through these immersive structures, reflecting on the relationship between migration and settlement, place and memory.

Marking the most extensive presentation of Suh’s work to date, the exhibition features unseen early works as well as newly unveiled projects. A large structure titled “Seed Bank” houses the artist’s foundational works, including childhood drawings and his university projects. Elsewhere in the exhibition, the newly unveiled “Memory of Love” (2026) poignantly explores the deep connections between the body, clothing and the home, extending the artist's personal memories to the lived experiences of the audience.

From Dec. 18, the artist's renowned large-scale installation, “Apartment A, Unit 2, Corridor and Staircase, 348 West 22nd Street, New York, NY 10011, USA” (2012), will be added to complete the expansive exhibition. Presented within the soaring open space of MMCA Seoul Box, the installation offers visitors a rare opportunity to fully experience the breathtaking architectural scale of the piece.


“We are honored to support the ‘Do Ho Suh’ exhibition, which invites nuanced reflection on the fundamentals of human existence through the interwoven relationships between memory and space, and the individual and collective," said DooEun Choi, Art Director of Hyundai Motor. "We hope the exhibition offers the audience an artistic experience that opens new perspectives on the self and the world, while illuminating values that transcend time and space."


Reflecting its commitment to cultivating authentic experiences, Genesis will continue expanding its collaborations with leading art institutions and visionaries to inspire profound cultural dialogue with broader audiences, building on initiatives such as The Genesis Facade Commission at The Metropolitan Museum of Art and The Genesis Talks at the Los Angeles County Museum of Art (LACMA).

STAVELOT, Belgium, Aug. 23, 2026 — Genesis Magma Racing’s trio of Trajectory Program drivers, Jamie Chadwick, Laurents Hörr and Valerio Rinicella, continued their consistent season in the European Le Mans Series (ELMS), finishing the 4 Hours of Spa-Francorchamps in third place after a post-race penalty for the #10 Vector Sport entry promoted them from fourth.

Single Lap Performance Shows Team’s Potential Pace

A superb qualifying lap by Rinicella delivered on the potential single lap pace the team had shown throughout the two Free Practice sessions. The result was the first ELMS pole position for Genesis Magma Racing Trajectory Program drivers and also earned the Italian the Marc van der Straten Pole Position Trophy, awarded in honor of the Belgian racing legend.

Jamie Chadwick returned to her normal role of starting the #18 IDEC Sport-run Oreca 07. A strong start saw her reach turn one at La Source unchallenged, but a Safety Car before the end of the opening lap neutralized the race for the first of five times during her stint. Though she would lose the lead after the first restart, she held second position until handing over the car 12 minutes before the half-way point.

The team would lose time and positions in the pitstop, dropping to fifth in the LMP2 class after having to push the car back to allow Hörr to exit around a GT competitor in the neighboring garage. The longer than normal opening stint also limited the team’s strategy options to make up the lost time, with the pattern remainder for the race largely dictated by the minimum drive times for both Hörr and Rinicella.

The two drivers kept themselves in podium contention, with Hörr able to temporarily move back into a podium position in the middle of his stint. It was a position that Rinicella was unable to retake over the final hour of racing, leaving the team once more the first off the podium, but still taking the positives from the weekend.

However, following a post-race penalty for the #10 Vector Sport entry, the Genesis Magma Racing Trajectory Program drivers — Jamie Chadwick, Laurents Hörr and Valerio Rinicella — have been promoted to third position overall in the 4 Hours of Spa-Francorchamps. The decision gives the trio their first podium of the 2026 European Le Mans Series season and caps a strong weekend in which the team also claimed a first pole position. The team and drivers lie third in the championship standings, 18 points behind, with two rounds remaining — Silverstone (Sep. 11-13) and Portimão (Oct. 8-10).

Post Race Quotes - #18 IDEC Sport Oreca 07

Jamie Chadwick said: “It was crazy how many Safety Cars there ended up being, especially in the second part of my stint. All in all, it was fairly good. The car ahead was flying. I didn't have really the pace to keep with them, but I think second place was pretty good to come in with. The problem is, when you're fighting up at the front, it's very hard to take risks and be aggressive on strategy decisions. Unfortunately, I think this ended up hurting with all the Safety Cars in the end. It didn't fall our way strategy-wise, so I think fourth was the best we could do for today. There's a lot to be happy with, including the first pole position for the team and my first time starting on pole in ELMS, which was really cool. We can take a lot of positives, but equally a lot that we can work on.”

Laurents Hörr said: “It was really hard fighting on track, but quite clean, to be honest. We were up and down today – I lost a position, won a position. We struggled a little bit with pace. We were just missing a tiny bit, which kept us from going further. During Jamie’s stint, I was on standby for about one hour with the helmet ready in the pit lane, but it was the same for all the cars. We didn't lose in this situation, and it gave us a bit of flexibility, which maybe we could have explored further. We've been so close to the podium and we saw that here and there at this pit stop or that pit stop, we could have gained five or eight seconds or tried a different strategy. We have to be happy with the overall performance and the result, and we will see where our pace is in Silverstone.”

Valerio Rinicella said: “I would say I'm happy with the result, but at the same time, I'm a bit disappointed because I expected to be a bit faster in the second part of my stint. I think maybe the fuel load had too much effect on the car. Already in the first laps, I felt that the tires were not giving me everything, so I just tried to manage. The beginning was okay – just a lot of traffic, but it’s still more points in the pocket. So we are happy for that, but we expected more pace overall. You know, it's hard to predict what you can do or where you can improve. We showed that we had a fast car. We just need to work maybe now on long runs and to see how to manage tire degradation and the traffic a bit more. But overall we can be proud of what we've done so far. The team is happy, we are happy, and let's fight for Silverstone now.“

Genesis Magma Racing Sporting Director Gabriele Tarquini said: “The big positive from the weekend is the pace our Trajectory Program drivers showed in the practice sessions and qualifying. Valerio’s performance in qualifying showed how much experience he has gained over the course of the season, and how fast he is on a single lap, despite his very short experience in the category, and the strength of the team in Qualifying this weekend. Unfortunately, the race didn’t fall the way we would have liked, even though there were good individual performances from all three drivers. The slow pitstop lost some time and positions, which were very difficult to make up while the second half of the event was much cleaner than the first, without the same number of Safety Cars. Fourth is still a very good result, especially while we can see the progress the drivers are making, and we know they and the team will keep pushing for the next round.”

SAN FRANCISCO, Aug. 19, 2026 — Genesis is redefining the luxury flagship vehicle in the era of electrification, unveiling its first full-size flagship SUV, the GV90 (available in GV90 Neolun and GV90 variants), at the Palace of Fine Arts in San Francisco on Aug. 19.

The GV90 is a production model based on the NEOLUN concept revealed in 2024. It symbolizes the culmination of Genesis’ elevated hospitality ethos and expertise in thoughtfully applying technology.

“GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety,” said Euisun Chung, Executive Chair of Hyundai Motor Group. “Technology alone does not create luxury, and design alone does not define luxury. The value of innovation lies in transforming the customer experience in intelligent and intuitive ways to improve people's lives.

“True luxury is human freedom, and true luxury is beauty, expressed through craftsmanship, authenticity and commitment to excellence. Genesis will embrace these innovations to provide customers with differentiated value and experiences of distinction.”

The GV90 aims to make every journey more elegant and elevated, embodying Genesis’ unique “Son-nim” hospitality philosophy — to treat each customer as an honored guest — at the highest level.

Built on the eMP platform exclusive for the Genesis flagship, the GV90 sets a new direction for luxury electric flagship vehicles. It combines the highest level of safety, elegant driving dynamics and ride comfort, as well as a plethora of innovative technologies that offer an unprecedented in-vehicle experience — dressed in an exterior that commands attention.

The GV90 will be available in two variants: the GV90 Neolun, featuring the Neolun Arch Gate, the world’s first independently opening and closing hidden B-pillar coach doors, and the standard GV90 with conventional swing doors. It will also be equipped with an array of advanced technologies including the world’s first Roof Airbag, a 123.5 kilowatt-hour large-capacity high-voltage battery, Dual Electronic Limited Slip Differential (E-LSD), multi-chamber air suspension, a New Power Control System, a pop-up center OLED Cinematic Display, Pleos Connect, Remote Smart Parking Assist 3, Bang & Olufsen’s Premier 3D sound system with 25 speakers and Dolby Atmos, Ambient Glow mood lighting, Smart Vision Roof and a heated windshield.

“Today marks a landmark arrival for Genesis and for the future of luxury mobility. GV90 opens a new chapter for Genesis, building on our track record of bold innovation, elevated customer experiences, and an unwavering commitment to excellence,” said José Muñoz, president and CEO of Hyundai Motor Company. “In less than eight years, Genesis became the fastest luxury brand ever to reach one million sales, built on distinctive design, class-leading innovation, and a relentless focus on our customers. Our new flagship SUV represents our vision for the future while embodying the very best of Genesis, staying true to the distinctly Korean values of hospitality and craftmanship that have shaped our journey.”

Neolun Arch Gate: A Symbol of Genesis’ Unique Hospitality Philosophy

The GV90 Neolun is fitted with the Neolun Arch Gate, the world’s first independently opening and closing hidden B-pillar coach doors, delivering a unique experience that embodies the brand’s hospitality philosophy when entering the vehicle. The hidden pillar design allows the front and rear doors to open in unison facing the other, providing an unparalleled sense of openness and a remarkably spacious area for entry and exit compared to conventional vehicles.

Genesis utilized a newly developed dual-motion hinge mechanism for the rear doors, optimized for the vehicle’s hidden B-pillar body structure which enables the rear doors to open and close independently without impeding the front doors. This mechanism works by first sliding the rear door slightly outward, then smoothly rotating it open. This enhances the convenience of entering and exiting the vehicle, allowing rear-seat passengers to get in and out with greater space and comfort.

Safety remains paramount in the GV90 Neolun, despite the absence of a B-pillar. Genesis engineered a new structure that seamlessly marries the doors to the vehicle body while maintaining the highest safety standards.

Additionally, replacing the conventional B-pillar, high-strength dual steel beams have been integrated for rigidity. This architecture that joins the doors and body effectively disperses collision forces.

A concealed yet robust roll cage is created by reinforcing the passenger cabin with a frame 1.5 times thicker than conventional vehicles and fortifying it with integrated high-strength steel tubes and structural foam. This hidden roll cage structure protects occupants while achieving crash safety performance equivalent to vehicles with conventional B-pillars.

Uncompromising Occupant Safety

The GV90 is equipped with a total of 12 airbags — including the world's first Roof Airbag, an in-cabin Monitoring System, a reinforced body structure, and an enhanced safety battery.

The Roof Airbag is designed to provide effective protection in severe rollover events. In case of a rollover, it deploys rapidly to cover the entire roof glass, preventing occupant ejection and mitigating injuries caused by contact with the roof.

Passenger seats feature a dual-depth airbag that deploys in two stages according to the occupants' posture. Airbags are also incorporated into the seat cushions to prevent occupants from sliding beneath the seatbelt during a collision. In addition, the curtain airbags have been extended to cover the third row, while the side airbags for the first and second rows as well as the driver's knee airbag have been enlarged to provide more effective protection for all occupants.

The vehicle is also equipped with an in-cabin monitoring system that identifies occupant type and seating status to optimize airbag and seatbelt control during collisions. It also detects and alerts occupants to improper seat belt usage or sitting posture.

Genesis has increased overall body rigidity while reducing weight, employing a skeletal structure of cast and extruded aluminum for the GV90's underbody and extensively using aluminum for the exterior panels. At the front of the body structure, a deflector guides vehicle behavior laterally during a small frontal overlap crash, reducing A-pillar deformation and maximizing occupant protection.

The application of ultra-high-strength steel to the sides of the car body further enhances safety and improves battery protection. The design also incorporates a slider structure in front of the battery, engineered to redirect components like the motor and subframe underneath the vehicle in a frontal collision, preventing direct impact to the battery.

Battery safety has been significantly enhanced with Thermal Runaway Protection (TRP) technology to prevent thermal propagation between cells. The battery system is engineered for effective heat dissipation, separating each battery cell to suppress the spread of heat to adjacent cells.

Additionally, a cloud-based Battery Management System (BMS) pre-diagnostic function provides not only real-time diagnostics but also preemptively identifies potential anomalies, promptly notifying the driver if any battery abnormality is detected.

Elegant and Serene Dynamics Befitting a Luxury Flagship

The GV90 delivers an elegant and serene driving experience befitting a luxury flagship model. Genesis developed the GV90 based on the eMP platform exclusive for the Genesis flagship, focusing on creating a spacious cabin layout, superior driving performance, and refined ride comfort suitable for a flagship SUV. The GV90 was developed by combining the unique specifications needed to create the definitive Genesis flagship.

With a 3,245mm wheelbase, the spacious interior features a flat floor and slim cockpit design, delivering passengers a more comfortable and relaxed mobility experience.

In yet another Hyundai Motor Group first, the GV90 Neolun introduces motorized swiveling front seats that elevate the interior experience to an entirely new level. While parked, a simple press of the button on the door trim rotates the front seats a full 180 degrees. Occupants can now engage in a face-to-face lounge-like configuration, ideal for socializing or conducting business.

Genesis has equipped the GV90 with a 123.5 kilowatt-hour high-voltage battery, the largest capacity among Hyundai Motor Group's electric vehicles. The GV90's high-voltage battery features cells with a high-density, high-output design which enhances energy density while simultaneously improving power and fast-charging performance. A Wireless Battery Management System (WBMS) maximizes the battery system's packaging efficiency, providing battery capacity fit for a vehicle of this scale.

On a single charge, the GV90 (7-seater) achieves an estimated range of approximately 500km (based on internal R&D tests). When using a 350-kilowatt fast charger, the battery charges from 10% to 80% in just 22 minutes.

Featuring a new motor system that delivers the most powerful performance among Hyundai Motor Group EVs, the GV90 comes with a combined maximum output of 490 kilowatts and 800 Newton-meters of torque from the front and rear motors, providing a relaxed and effortless flagship driving experience.

The GV90 is the first Hyundai Motor Group vehicle to be equipped with a Dual E-LSD, which precisely distributes the motors’ powerful output according to driving conditions. With E-LSDs mounted on both the front and rear motors, power is efficiently supplied to all four wheels during high-speed cornering for agile handling. It also suppresses wheel slip on snowy, rainy or uneven roads, ensuring more control when driving.

The Multi-Chamber Air Suspension effectively absorbs road impact and enhances driving stability by using air springs with adjustable stiffness, allowing ride height to adapt accordingly to road conditions. Mono-tube Dual Valve Electronic Control Suspension (ECS) absorbers create an optimal ride by dynamically adjusting the damping force, providing a softer response to absorb impact and stiffening to control significant body movement.

The vehicle also features active Rear Wheel Steering (RWS) which allows the rear wheels to turn up to five degrees, reducing the turning radius to that of a mid-size car. This makes U-turns and parking more convenient while also improving cornering stability at medium and high speeds.

In addition, Genesis equipped the GV90 with a 4-piston monobloc caliper with large-diameter pistons (front wheels) and a high-capacity brake disc system, delivering the stable braking performance required for a flagship electric SUV.

Genesis significantly enhanced cabin tranquility using world-leading acoustic glass exceeding 5 millimeters in thickness on all windows, from the windshield and Vision Roof to the tailgate. Noise and vibration transmitted through the vehicle's body have also been reduced by injecting high-expansion soundproofing fillers into cavities within the main structural frame. Cabin isolation is further improved through extensive application of reinforced sound-absorbing materials and modifications to the sealing structures of the hood and tailgate.

A Differentiated Vehicle Experience Through Interactive Technology

Genesis has outfitted the GV90 with a wealth of innovative technologies to provide a new dimension to the user experience for every moment spent with the vehicle.

The GV90 is the first Hyundai Motor Group vehicle to adopt New Power Control System, which eliminates the start button, ensuring a seamless transition from entry to driving.

As a passenger pulls the door handle, the vehicle powers on and the door closes automatically. Once the door closes, the Motion Column Shifter moves from the 12 o'clock to the 2 o'clock position, ready for gear selection. Simultaneously, the Crystal Sphere Controller rotates to reveal an integrated controller and the tweeter covers on the dashboard part gracefully to the sides, intuitively communicating to the driver that the car is ready to drive.

The vehicle is started by pressing the brake pedal, eliminating the need for a separate ignition button.

The GV90 features a pop-up center OLED Cinematic Display, offering a new user experience on the expansive screen. In normal driving situations, the wide 23.6-inch screen seamlessly integrates the instrument cluster, navigation, and media. When the vehicle is parked, pressing the display extension button on the center fascia raises the screen by 90mm, transforming it into a 24.6-inch display — approximately 1.7 times larger than when retracted — for occupants to enjoy a wide variety of multimedia content.

In place of a separate instrument cluster, the GV90 offers a 25-inch Head-Up Display (HUD), allowing the driver to check their speed, navigation prompts, and ADAS function at a glance over a much wider projection surface without taking their eyes off the road.

The GV90 also comes with Pleos Connect, Hyundai Motor Group’s next-generation infotainment platform, providing an interface fit for a Software-Defined Vehicle (SDV). Pleos Connect is based on the Android Automotive Operating System (AAOS) and can freely download third-party vehicle apps via the Pleos App Market.

Occupants can also intuitively view and operate various functions on the display and seamlessly access controls and search for information through natural conversations with the onboard next-generation generative AI agent, Gleo AI.

Additionally, Remote Smart Parking Assist 3 (RSPA 3) helps with automatic parking and exiting maneuvers with a single touch. The complementing Memory Reversing Assist (MRA) remembers the vehicle’s path to easily guide it backward out of narrow alleys or parking spaces, providing a highly convenient mobility experience.

Sensory Features that Elevate the Cabin Experience

Genesis has developed a rich array of sensory features for GV90, each designed to engage every sense and add a profound layer of depth to the occupant experience.

Within the tranquil cabin, a Bang & Olufsen Premier 3D sound system with 25 speakers delivers auditory satisfaction rivaling a concert hall. Acoustic Lens Technology (ALT) tweeters at both ends of the dashboard, four headliner speakers, mid-range speakers, and subwoofers create a 7.1.4-channel Dolby Atmos sound that maximizes spatial presence and immersion.

Advanced audio capabilities elevate the listening experience. Virtual Venue recreates the signature acoustics of iconic venues including Boston Symphony Hall and Wembley Stadium, while Beosonic allows passengers to personalize sound atmosphere and tone. The result is a listening environment custom calibrated to each occupant's preferences.

The Ambient Glow mood lighting elevates the cabin atmosphere, enveloping passengers in a visually stunning experience. Expansive indirect lighting flows seamlessly from the dashboard to the doors, casting a gentle glow on garnishes crafted from leather, wool cashmere, stone and wood, optimizing the elevated cabin experience. With additional mood lighting integrated into the headliner and console, the cabin evokes the feeling of a private art gallery. The system also serves an intuitive function, interacting with the occupants by sequentially illuminating the door mood lamps upon entry or changing brightness during voice recognition to convey vehicle status and driving conditions.

The GV90's thoughtful consideration for its occupants extends beyond sight and sound, encompassing every surface and touchpoint with meticulous care. Upholstered in premium leather, the seats are crafted to maximize softness and comfort. Each one is equipped with 15 individual air cells and a pulse vibration function, offering an elevated massage experience beyond what Genesis has offered before.

A metal-coated heated windshield, a first for Hyundai Motor Group, enables the glass to generate its own heat to quickly remove winter frost and condensation while maintaining a pleasant cabin without relying on climate control. For added warmth and comfort, radiant heat warmers are integrated into the first- and second-row console armrests, side panels, and door trims.

The GV90 Neolun Executive Suite (4-seat configuration) delivers the ultimate VIP experience through a collection of exclusive, specialized features. The second row is furnished with a real wood veneer floor that greatly elevates the cabin's ambiance. Inspired by traditional Korean “ondol” underfloor heating, it incorporates a radiant heating system to provide further warmth to the interior.

A Comfort Partition separates the second-row seating from the trunk area, effectively insulating the cabin from noise in the luggage compartment to create a serene interior ambiance for occupants.

Roll blinds provide complete privacy from the outside when desired. The GV90 Neolun Executive Suite features a Smart Vision Roof which utilizes a Polymer Dispersed Liquid Crystal (PDLC) film to allow the roof's transparency to be independently controlled across six distinct zones, maximizing visual openness.

Seats upholstered in the finest, soft semi-aniline leather come standard, alongside VIP-exclusive amenities such as a second-row tower console, a refrigerator and integrated tables to make travel time more meaningful.

Exterior: Restrained Elegance and a Commanding Presence

The exterior of the GV90 draws inspiration from the iconic moon jar — a symbol of traditional Korean aesthetics — exuding a majestic presence achieved through the porcelain vessel’s philosophy of restrained elegance.

By minimizing superfluous elements to emphasize the beauty of the essential, every aspect of the GV90’s design reflects the core tenets of the moon jar — its fundamental form of proportion and curve, the beauty of white space, and the spirit of exquisite craftsmanship.

Beneath the clamshell hood, the Wing Face Micro Lens Array (MLA) headlamps span the front fascia, projecting a distinctive and imposing presence apt for a flagship model. Genesis utilized an advanced laser-engraving process to seamlessly integrate the lighting element with the vehicle's bodywork. The jewel-like Two-Line design imparts a futuristic yet elegant flourish.

The lower bumper is accented with a three-dimensional, dual-layered G-matrix patterned chrome grille to deliver a sophisticated and elevated aesthetic.

GV90 embodies a timeless design through understated elegant proportions. The 5,285-millimeter-long body, bold yet gracefully sculpted fenders and prominent 24-inch forged wheels exude the authoritative stance of a luxury flagship.

The GV90 Neolun showcases its distinct identity through anodized aluminum accents applied between the first and second row windows, while the standard GV90 features frame-flush door glass for a seamless, clean look.

The rear design is the most emblematic expression of the GV90's design philosophy. By eschewing decorative elements, Genesis achieved a pure rear design reminiscent of the flowing curves from the elegant silhouette of a Korean moon jar.

This minimalist approach extends to avoiding unnecessary lines and omitting the rear spoiler entirely, while incorporating flush-mounted surface-emitting taillights and Genesis lettering to create a smooth, harmonious rear composition.

Offering unprecedented personalization for a Genesis model, the GV90 features 16 distinctive exterior color selections. 13 glossy finishes each tell a visual story: Seychelles Beige captures the radiant beauty of sun-kissed beaches and waves on sand, while Baena Green evokes the serene moment when light penetrates an olive forest. The gloss options continue with Sonoran Navy, Taupo Gray, Jaipur Rose, Vela Burgundy, Como Blue, Uyuni White, Saville Silver, Makalu Gray, Vik Black, Capri Blue, and Cardiff Green. Three elegant matte finishes — Monashee Silver, Matterhorn White, and Makalu Gray Matte — provide understated alternatives.

“GV90 is the embodiment of The Ultimate Majestic Presence, Genesis’ belief that true luxury is revealed not through addition, but through reduction, until only the essential remains,” said Luc Donckerwolke, President and Chief Creative Officer of Hyundai Motor Group. “Inspired by the Korean moon jar, we pursued a purity shaped by restraint, balance and an elegance that never fades. By removing unnecessary elements, we allowed timeless beauty to speak for itself. The Neolun Concept, unveiled in 2024, was not simply a vision, but a promise for the future. GV90 brings that promise to life, opening a new chapter for Genesis design, one shaped by extraordinary patience, care and dedication.”

An Elevated, Bespoke Living Space

Genesis has reimagined the GV90’s interior as a bespoke living space thoughtfully reflecting the personal tastes of its occupants.

The dashboard and door trims feature a sophisticated dual-layer structure with a recessed center section, allowing contrasting materials to define the inner and outer planes. The seats, console, and display are positioned intentionally like luxury furniture, evoking the refined atmosphere of a sophisticated lounge.

The futuristic centerpiece is a massive cinematic display that harmonizes with the cabin through crystal buttons using real glass. Complementing this forward-thinking design, motorized air vents eliminate traditional control knobs, contributing to an exceptionally clean and uncluttered interior.

Slim mood lamps concealed in the dashboard's chrome bezel work in concert with Ambient Glow to envelop the cabin in indirect light, intensifying the interior's premium character.

Athletic Elegance is added to the static cabin upon boarding the vehicle through the Motion Column Shifter, the rotating Crystal Sphere Controller, and sliding tweeter covers. Media, temperature and airflow are managed using the Center Knob Display.

Genesis has employed a thoughtfully curated selection of authentic material options for the GV90, each selected to maximize its inherent charm and deliver the attention to detail expected of a flagship. Customers can choose from trim materials that harmonize with their chosen interior palette such as natural wood for classic luxury, genuine stone for modern sophistication or wool cashmere warmth and coziness.

The GV90 is available in five interior color combinations: Veiled Indigo / Puglia Green, Folio Brown / Batiste Blue, Vault Black / Shadow Gray, Tyrian Purple / Travertine Beige, and Saddle Brown / Shadow Gray.

The GV90 Neolun on the other hand offers five exclusive interior color schemes: Regal Navy / Majestic Purple, Quince Brown, Vault Black / Shadow Gray, Tyrian Purple / Travertine Beige, and Saddle Brown / Shadow Gray.

GV90 First Edition: Exclusive Luxury for the Discerning Few

The same day, Genesis also unveiled the GV90 Neolun First Edition, an ultra-exclusive limited release for the marque’s elite customers.

The GV90 Neolun First Edition represents the pinnacle of the Executive Suite (4-seat configuration) lineup. Its two-tone exterior palette and body-color 24-inch forged wheels elevate the visual impact, delivering an exclusive, unparalleled appeal.

Inside, wool cashmere garnishes come standard, and First Edition-exclusive logo engraving on the Crystal Sphere Controller, headrests, and doorsteps add a subtle touch of prestige.

The GV90 Neolun First Edition debuts in three color combinations: two-toned Jaipur Rose / Seychelles Beige exterior paired with a Quince Brown interior, two-toned Vik Black / Baena Green exterior matched with a Veiled Indigo / Puglia Green interior, two-toned Vik Black / Sonoran Navy exterior blended with a Majestic Purple / Regal Navy interior.

GV90 & Marilyn Monroe: Icons’ Arrival

Genesis aligned Marilyn Monroe's ethos of challenge and innovation, establishing a new direction for luxury that defines Genesis' brand philosophy.

Driven by passionate ambition and visionary boldness, Monroe took control of her career trajectory and shattered conventional limitations. By building a life on her own terms, she transcended her time to become an eternal cultural icon — a symbol whose influence persists even a century later.

Genesis has embraced an equally audacious mission: to establish itself as a global Korean luxury mobility brand. In just ten short years, the brand has defied expectations, emerging as a global leader that fundamentally redefined luxury automotive standards.

Like Monroe, Genesis has forged a path uniquely its own. As a luxury brand deeply rooted in Korean cultural traditions, its journey reflects Monroe's own legacy, both rebelling against norms and achieving lasting impact.

To express this connection while exploring the untold narratives of Monroe’s legacy, Genesis launched “Manifesting Marilyn” at Genesis House New York in June and is supporting the production of the Maggie Gyllenhaal-directed short film “Flesh Impact”, which will debut at the 2026 Venice International Film Festival.

Genesis is poised for its next decade of growth, anchored by the GV90 flagship. Building on this momentum, the brand will strengthen its positioning and philosophical foundation while setting distinctive industry standards across design, engineering, technology, and customer experiences.

GV90 Specifications

SEOUL, Aug. 13, 2026 — Genesis has unveiled its next-generation hybrid system, engineered to deliver an electric vehicle (EV)-like driving experience.

Developed to provide customers with a refined electrified driving experience befitting the Genesis brand, the next-generation hybrid system will debut in the GV80 Hybrid, which is scheduled to launch next month.

The Genesis 2.5 Turbo Hybrid System adopts a parallel hybrid configuration consisting of a starter-generator motor (P1), which handles engine starting and power generation, and a drive motor (P2), which provides propulsion and regenerative braking.

The 2.5 Turbo Hybrid System featured in the Genesis GV80 Hybrid delivers a combined maximum output of 352 Pferdestärke and maximum torque of 54.0 kilogram-force meters, representing increases of approximately 16% and 26%, respectively, over the GV80 2.5 Turbo model.

With these advancements, the GV80 Hybrid delivers a 0–100 kilometers per hour acceleration time of approximately 7.1 seconds from a standstill, based on internal testing standards.

Based on internal testing of the five-seat GV80 equipped with 19-inch wheels and two-wheel drive, combined fuel efficiency improved by approximately 25% or more compared to the 2.5 Turbo powertrain, enabling more efficient driving. *

The Genesis 2.5 Turbo Hybrid System is also the first hybrid system from Hyundai Motor Group to feature a liquid-cooled hybrid battery system.

Compared to an air-cooled system, the liquid-cooled battery system enables more efficient temperature management, allowing for higher maximum discharge output and more extensive use of the battery’s available power.

By expanding electric motor engagement across a broader range of driving conditions, the Genesis 2.5 Turbo Hybrid System delivers quieter operation and smooth, linear acceleration, creating a driving experience closer to that of an EV.

To minimize vibration and noise caused by engine operation during a cold start after the vehicle has been parked, Genesis developed the system to make active use of its EV Mode from initial departure until the vehicle reaches approximately 30 kilometers per hour.

This enables the vehicle to move in EV Mode in noise-sensitive environments such as underground parking garages. Once the vehicle enters regular road traffic and exceeds a certain speed, the engine engages, allowing occupants to begin their journey in a quieter and more comfortable environment.

Genesis has also optimized the system to maximize the use of EV Mode on urban roads with frequent traffic lights and during stop-and-go traffic, further enhancing the overall driving experience.

In addition, Genesis lowered the Final Drive Gear Ratio (FGR) — the reduction ratio between the transmission and the wheels — compared to the 2.5 Turbo model to reduce drivetrain noise.

The luxury marque also introduced a new engine crankshaft damper pulley technology designed to reduce both torsional and bending vibrations, helping to minimize engine noise transmitted into the cabin. A Centrifugal Pendulum Absorber (CPA) damper has also been applied to the new seven-speed rear-wheel-drive transmission to counteract engine rotational vibrations with opposing-phase forces, further enhancing cabin comfort.

Another key feature of the Genesis 2.5 Turbo Hybrid System is its immediate acceleration response, which is similar to that of an EV.

When the driver depresses the accelerator firmly while driving in EV Mode, the system simultaneously performs a downshift and engine clutch engagement, allowing the engine to provide immediate, additional acceleration.

According to internal testing, when the accelerator is depressed while traveling 100 kilometers per hour, the system can resume acceleration approximately 18% faster than the 2.5 gasoline turbo model — delivering responsive performance in situations such as overtaking.

Genesis has also optimized the transmission architecture by enabling the vehicle to reverse using the P2 motor rotating in the opposite direction. This eliminates the need for components associated with a dedicated reverse gear in the transmission. The first-gear ratio has also been set higher to efficiently transmit power from the P2 motor to the wheels while reversing.

The resulting reduction in transmission weight and frictional components improves power transmission efficiency. At the same time, the higher first-gear ratio enhances acceleration performance when pulling away from a standstill.

The Genesis 2.5 Turbo Hybrid System also incorporates a range of hybrid-specific features, including Stay Mode, Hierarchical Predictive Control (HPC) and Smart Regenerative Braking.

Stay Mode uses the high-voltage battery to operate all in-vehicle comfort and convenience functions, including climate control and multimedia systems without starting the engine. This allows occupants to remain comfortable inside the stationary vehicle before and after a journey.

Hybrid HPC predicts the driving route and road conditions to the destination and optimally manages the battery’s state of charge. This allows the system to select and operate the most efficient driving mode, including EV Mode, Hybrid Mode and Regenerative Braking Mode.

Smart Regenerative Braking uses navigation data (including speed-camera information) and the distance to vehicles ahead to automatically determine and apply the optimal level of regenerative braking. By reducing the need for brake pedal input, the system helps reduce driver fatigue while increasing the amount of energy recovered through regenerative braking — contributing to improved fuel efficiency.

Genesis also unveiled the design of the upcoming GV80 Hybrid. The GV80 Hybrid features a newly designed exterior grille and wheels, giving the model an even more premium appearance.

Inside, four new two-tone color combinations have been introduced, including Obsidian Black with Taiga Green, and Ultramarine Blue with Travertine Beige. Two new real wood trim options are also available, together with new quilting patterns, offering customers a wider range of interior choices.

“We expect the new powertrain to deliver a differentiated driving experience by achieving a finely tuned balance of efficiency, refinement and performance,” said Sean Lee, global head of Genesis. “Beginning with the GV80 Hybrid, Genesis will continue to respond proactively to evolving market conditions and customer needs while introducing innovative technologies that embody the brand’s distinctive character and philosophy.”

* Official fuel economy figures will be announced following certification by the relevant Korean government authorities.

SEOUL, Aug. 7, 2026 — Genesis has been honored with two prestigious awards at the 2026 Red Dot Design Award for Genesis Cheongju, its innovative flagship showroom that seamlessly blends regional heritage with contemporary luxury design. The luxury marque secured two accolades in the Brands & Communication Design discipline, including the prestigious “Best of the Best” award — a distinction reserved for exceptional design breakthroughs — in the Retail Design category and a win in the Spatial Communication category.

The recognition demonstrates Genesis' global design competitiveness and its unwavering commitment to delivering a differentiated brand experience that connects its design philosophy with the guest experience.

Opened in April 2025, Genesis Cheongju is the brand's fifth dedicated showroom in Korea — following locations in Hanam, Gangnam, Suji and Anseong — and serves as its first presence in the Chungcheong region. The space was completed in collaboration with ONE O ONE Architects, the esteemed architectural firm behind key brand spaces such as Genesis Lounge and Hyundai Motorstudio Busan.

Layering Heritage and Innovation

The overall design concept of Genesis Cheongju is “Layers Woven with Empathy”. The concept draws on the Korean notion of layering, symbolizing the accumulation of shared experiences and relationships with guests, while also evoking the idea of igniting a new cultural chapter. Cheongju's rich regional heritage, represented by craft cultures such as “Jikji”[1] and “hanji,”[2] is delicately woven throughout the spatial design to connect with Genesis' own design philosophy of craftsmanship.

Through a modern reinterpretation of traditional Korean architectural concepts, the showroom expresses a sense of understated authenticity. The first-floor canopy is a modern take on “cheoma,”[3] while the upper structure draws inspiration from Gyeonghoeru, the royal pavilion at Gyeongbokgung Palace in Seoul. Inside, the third and fourth-floor Brand Cubes capture the essence of “jeongja,”[4] and the sensory feel of hanji.

Beyond Retail: A Community-Centered Experience

Genesis Cheongju transcends conventional showroom design by cultivating a vibrant cultural community. The space hosts collaborative exhibitions with local artists, curated test-drive experiences and exclusive community programs for Genesis owners, positioning the venue as a gathering space for shared experiences and cultural exchange.

Created in 1955, the Red Dot Award is considered one of the top three design distinctions in the world. Each year, it announces winners in three distinct disciplines: Product Design, Brands & Communication Design, and Design Concept, rigorously evaluating entries for design excellence and innovation. 

[1] The oldest surviving book printed using the world’s first-known movable metal type
[2] Traditional Korean paper handmade from the inner bark of the mulberry tree
[3] Traditional Korean roof eaves
[4] Traditional Korean pavilions

LOS ANGELES and NEW YORK, July 29, 2026 — Academy Award®-nominated writer and director Maggie Gyllenhaal and Genesis unveiled the First Look images for their new film “Flesh Impact” created in honor of Marilyn Monroe’s centennial. The film stars Oscar® winner Ellen Burstyn and Dakota Johnson as two versions of Monroe, alongside Emmy® nominees Peter Sarsgaard and Sepideh Moafi (The Pitt), and will have its World Premiere at the 2026 Venice International Film Festival, where Burstyn will receive the Golden Lion for Lifetime Achievement. The film is produced by William Green for The Cut, Michelle Ross for Superprime, Nicolette Spencer and Melissa Moore for INNOCEAN, and is presented by Genesis. Maddi Carlton, Brandon Boerner, Rebecca Skinner, David Webb and Courtney Kivowitz serve as executive producers.

A love letter to one of cinema’s most enduring icons, the film honors Marilyn Monroe’s singular power to challenge convention and captivate the world across generations. Dakota Johnson portrays Monroe at the height of her fame, while Ellen Burstyn stars as a version of Marilyn the world never had a chance to see. The film takes its title from a phrase used to describe Marilyn Monroe's aura — that she looked so real and luminous on camera that viewers felt they could touch her through the screen. The film was created with the blessings of the Marilyn Monroe estate holders, Authentic Brands Group, and presents Marilyn as audiences know her best: defying boundaries.

“I’ve always been fascinated by Marilyn Monroe. So, when Genesis first came to me with the idea of a celebratory project for her centennial, I knew I wanted to work together on bringing this story to life,” says Gyllenhaal. “With ‘Flesh Impact,’ we showcase the timeless icon we know and love through a modern lens that reclaims her story.”

“At Genesis, we believe the arts have a unique ability to inspire reflection, spark meaningful conversation, and connect people through stories that endure across generations,” said Amy Marentic, chief marketing officer of Genesis Motor America. “Our support of this film honoring Marilyn Monroe reflects our commitment to celebrating cultural icons whose influence extends far beyond their time. With Maggie’s strong vision as writer and director and our valued creative and producing partners at INNOCEAN, Superprime and The Cut, ‘Flesh Impact’ offers an opportunity to reconsider Marilyn’s narrative the way she would have wanted: in control and charting her own course.”

Gyllenhaal brought a remarkable group of artisans to the film including Academy Award®-nominated Production Designer Karen Murphy (Elvis), Emmy®-nominated Casting Director Mary Vernieu (The Last of Us, Euphoria), BAFTA Award®-nominated Costume Designer Jennifer Johnson (I, Tonya, Bugonia), Editor Affonso Gonçalves (Hamnet), and Director of Photography Lawrence Sher (The Bride).

SEOUL, July 27, 2026 — Hyundai Motor Company announced today that it will provide official protocol vehicles to heads of state and delegations attending the First Korea-Central Asia Summit 2026, scheduled for September 16, 2026.

The company signed a Memorandum of Understanding (MOU) for the vehicle cooperation with the Preparatory Office for the Korea-Central Asia Summit at the Seo-hee Hall of the Ministry of Foreign Affairs in Seoul.

The ceremony was attended by Deputy Foreign Minister for Political Affairs Chung Eui-hae and Dong Jo Kim, Senior Vice President and Head of Global Policy Office at Hyundai Motor Group, along with key government and company officials.

“We are honored to provide official protocol vehicles for the First Korea-Central Asia Summit 2026, which marks the first-ever multilateral leaders' summit of this kind to be hosted in Korea. Based on our extensive experience in supporting major international events both domestically and abroad, we are committed to actively ensuring that this summit proceeds successfully.” – Dong Jo Kim, Senior Vice President and Head of Global Policy Office at Hyundai Motor Group

The First Korea-Central Asia Summit 2026, taking place in Seoul this year, represents the only multilateral leaders' summit to be held in Korea in 2026. The gathering will convene heads of state and senior ministerial officials from Korea and five Central Asian nations — Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan — to discuss cooperation across economic, diplomatic and trade sectors.

Hyundai Motor will provide a total of 33 Genesis G90 and G80 sedans for the duration of the Summit to transport Central Asian leaders, ministers and senior dignitaries.

The company will support the successful execution of this key diplomatic event with the Genesis luxury brand while showcasing the sophistication and quality recognized globally by markets.

What Major International Events Has Hyundai Motor Supported?

Hyundai Motor has consistently supported major international events with operational vehicles. The company's portfolio includes:

• APEC 2025 KOREA in Gyeongju, Korea

• 2025 G20 Leaders’ Summit in Johannesburg, South Africa

• 2026 ASEAN Summit in the Philippines in November 2026 (Upcoming)

This extensive experience in managing vehicle logistics for world-class diplomatic events positions Hyundai Motor as a trusted partner for ensuring seamless operations.

LONDON, July 20, 2026 — Genesis Motor UK has officially opened its first dedicated dealership in the U.K. marking a key chapter in the implementation of its retail network and the brand’s regional expansion. The new dealership, operated in partnership with leading automotive retailer Arnold Clark, represents a major step forward in bringing the Genesis experience to a wider customer base.

The opening further strengthens Genesis’ commitment to building an experienced and reputable sales and service network across Europe. The new dealership complements the existing network of Genesis Studios within the U.K. — including Edinburgh — and the carefully curated brand space offers customers a firsthand, immersive experience of the latest Genesis model range including the brands latest high-performance icon, GV60 Magma.

Located at Alexandra Parade, Glasgow, the new Genesis retailer offers a high-end brand experience within an established automotive setting. The facility spans over 238 square meters and showcases the full Genesis lineup, set within an expansive glass-fronted facility that fully depicts the essence of Genesis brand.

The space has been thoughtfully designed to prioritize customer comfort and personalization and features a dedicated customer lounge area that reflects Genesis’ commitment to hospitality, “Son-nim”. The attention to detail and material choice sits in perfect harmony with the Genesis lineup on show, where craftmanship and pioneering technologies can be explored.

As a highly respected automotive retail group, Arnold Clark is recognized for offering a customer-centric approach that aligns with Genesis. Their track record has been proven through multiple domestic and European awards recognitions, and combines a strong existing partnership with Hyundai, making Arnold Clark a natural choice for Genesis’ first dealership in the UK.

Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: “We are proud to open our first dealership in the U.K. and this milestone marks a concrete step in the rollout of our dealer business model. It lays the foundation of a robust network in the region, providing enhanced brand visibility and customer touchpoints with Genesis brand and our exemplary range”.

Russell Borrie, Chief Executive Officer at Arnold Clark, said: "We're delighted to open Scotland's Genesis Glasgow showroom and bring this exciting luxury brand to customers across the country.

“The new showroom has been designed to reflect Genesis' premium customer experience, giving visitors the opportunity to explore the range in a relaxed and welcoming environment while receiving expert guidance from our dedicated Genesis team. We look forward to introducing even more customers to everything Genesis has to offer.”

By combining a premium retail environment with trusted local expertise, Genesis continues to redefine the premium automotive experience and elevate its expanding brand presence across the U.K., with more retailers set to open shortly.

DUBAI, United Arab Emirates, July 18, 2026 — Genesis Middle East & Africa today announced the signing of a strategic partnership agreement with Alpha Hyundai Motor, establishing the company as the official Genesis distributor in Tunisia and paving the way for the brand’s market launch in Tunisia in Q3 2026. The agreement marks a significant milestone in Genesis' continued expansion across the Middle East and Africa region and lays the foundation for introducing Genesis' distinctive vision of modern luxury, design excellence and customer-centric experiences to Tunisian customers.

The introduction of Genesis to Tunisia represents an significant step in the marque's regional growth strategy. Inspired by the brand's Korean philosophy of “Son-nim,” meaning honored guest, Genesis combines design, innovation and hospitality to deliver a distinctive approach to modern luxury.

Through Alpha Hyundai Motor, Genesis will open a dedicated showroom in Tunis and introduce an initial lineup comprising the Electrified G80, Electrified GV70, GV80 and GV80 Coupe. Reflecting Genesis' customer-first philosophy, the showroom will provide an elevated ownership experience through personalized consultations, immersive brand experiences and premium customer care. Additional electrified models are expected to follow as part of the brand's phased market introduction.

Commenting on Genesis' entry into Tunisia and the partnership with Alpha Hyundai Motor, Omar Al Zubaidi, CEO of Genesis Middle East & Africa, said: "Tunisia represents an important market for Genesis and a natural step in our continued growth across the MEA region. Through our partnership with Alpha Hyundai Motor, we look forward to introducing Tunisian customers to Genesis' distinctive vision of modern luxury and delivering the exceptional products, services and ownership experiences that define our brand."

Mehdi Mahjoub, CEO of Alpha Hyundai Motor, said: "Today marks a significant milestone for Alpha Hyundai Motor in Tunisia. We are proud to introduce Genesis vehicles that redefine modern luxury through a unique blend of innovative technology, refined craftsmanship and exceptional customer experiences. With the opening of our dedicated Genesis showroom, we look forward to welcoming Tunisian customers into the Genesis universe and setting new benchmarks in the premium automotive segment."

Delivering a Customer-Centric Experience

Through Alpha Hyundai Motor, Genesis will offer customers a premium ownership journey supported by personalized consultations, dedicated aftersales care and immersive brand experiences. Future initiatives will include curated customer events and additional touchpoints designed to strengthen the brand’s connection with customers in Tunisia.

The partnership between Genesis and Alpha Hyundai Motor lays the foundation for a long-term presence in Tunisia and reflects both organizations’ confidence in the country's evolving luxury automotive landscape. Together, they aim to build strong customer relationships, establish trust in the market and create a unique ownership experience that supports sustainable growth for years to come.

As Genesis continues to expand its footprint across the region, the brand remains focused on delivering exceptional products, elevated experiences and meaningful customer relationships. The introduction of Genesis to Tunisia represents the beginning of an exciting journey that will further strengthen the brand's position as a modern luxury automotive leader across the MEA region.

FOUNTAIN VALLEY, Calif., July 16, 2026 — From course to screen, Genesis serves as the official U.S. auto partner for Netflix’s “The Hawk,” streaming July 16 only on Netflix and starring Will Ferrell as Lonnie Hawkins, who is making his journey back to the PGA TOUR. As part of the partnership, Genesis vehicles are featured in the series and custom pieces of content highlight the 2027 Genesis GV80, a vehicle that welcomes Lonnie Hawkins’ son, Lance, played by Jimmy Tatro, to "Serenity On Wheels."

“At Genesis, our passion for golf runs deep — it’s a game that reflects many of the values we hold as a brand, including precision and the relentless pursuit of excellence,” said Amy Marentic, chief marketing officer of Genesis Motor America. “Through our sponsorship of world-class tournaments like the Genesis Invitational and Presidents Cup, we connect with fans in a meaningful way by celebrating a shared love for the game. Our partnership with ‘The Hawk’ represents a further opportunity to connect with fans and grow brand awareness while building lasting emotional connections with golf audiences around the world.”

Building on its established presence in the golf community, including title sponsor of The Genesis Invitational and official automotive and mobility partner of the PGA TOUR, the brand’s inclusion in “The Hawk” reflects a consistent connection to the sport and the type of deeper brand integrations it continues to build.

Episode 6 features a dedicated storyline centered on The Genesis Invitational tournament with scenes that include branded set elements and tournament signage, along with verbal mentions during the broadcast. Genesis vehicles are also integrated throughout the episode, appearing on display across key tournament moments.

“My character in The Hawk, Lance, is sponsored by Genesis, and I genuinely love the GV80,” said Jimmy Tatro. “So, the whole partnership felt very natural, almost like an extension of the show.”

“Working with Genesis to unlock a new creative point of view for the brand was a really fun project to partner on. We even got Will Ferrell and his team involved in the creative process,” said Magno Herran, Vice President of Global Brand and Partner Marketing, Netflix. “At the end of the day, I love seeing a brand push beyond its usual comfort levels to play in the world of entertainment, and Genesis saw value in partnering with Netflix to attract new brand fans.”

Genesis’ involvement in “The Hawk” underscores a shift toward holistic marketing that blends entertainment, sport and culture through layered content and strategic integrations, creating more immersive brand experiences that extend beyond the screen and into ongoing cultural engagement.

About Netflix’s “The Hawk”

Lonnie Hawkins, (Will Ferrell) 2004’s number one golfer, struggles on the back nine of his career to recapture his magic. His body says retire, but his heart says he’s not done yet. His ex-wife and his son Lance, golf’s new golden boy, know he’s through. But with one more major to win to complete golf’s Grand Slam, Lonnie refuses to believe he’s anything other than one stroke away from the greatest comeback in golf history.

“The Hawk” premieres on July 16, only on Netflix.

The comprehensive partnership was in coordination between Genesis' media agency Canvas Worldwide, Netflix's in-house Brand Creative Studio and INNOCEAN USA.

For more information on Genesis and its entire lineup of vehicles, visit www.genesis.com.

FRANKFURT, Germany, July 16, 2026 —Genesis’ first all-electric high-performance car, GV60 Magma, has joined the enhanced Genesis G70 sporty saloon, expanding the brand’s successful Nordschleife Track Taxi program.

The public will be able to experience the thrilling performance of the new Genesis GV60 Magma before it officially arrives on the road in Europe later this year.

Launched in 2024, the Track Taxi program offers passenger rides around one of the world’s most famous and technically demanding racetracks. Germany’s Nürburgring is 20.832 kilometers long, with 73 complex corners and a constantly changing road surface.

Peter Kronschnabl, Managing Director of Genesis Motor Europe, said, “The launch of Track Taxi Nordschleife in 2024 was an important milestone in our brand journey. Introducing GV60 Magma to the program is the next chapter in our growth strategy as we continue to invest across Europe. Now, fans and customers can experience the emotion and precision of Genesis’ exceptional all-electric performance on one of the world’s most demanding racetracks.”

Since the program’s inception, nearly 3,000 Genesis guests have been driven around the Nürburgring in one of two modified G70 cars; the saloon was chosen as the first Track Taxi for its dynamic drivability and performance personality. With a professional Genesis driver at the wheel, passengers experienced the sporty saloon’s 272-kilowatt, 510-newton-meter 3.3-liter twin-turbo V6 and thrilling 5.4-second 0–100 kilometer-per-hour acceleration.

In total, the two G70 cars — which will continue to be used alongside GV60 Magma — have completed 1,300 laps of the racetrack, equivalent to 27,081.6 kilometers, using more than 180 sets of tires. The duo, chosen for the program due to their dynamic drivability and performance personality combined with excellent track composure and passenger comfort, are a compelling demonstration of robust engineering, outstanding build quality and long-term reliability.

Now, guests can also enjoy a new all-electric Track Taxi Nordschleife experience in the GV60 Magma. Featuring two enhanced electric motors – one per axle – that each spin to over 20,000 rotations per minute, and an all-wheel drive configuration, the performance SUV has a powerful output of 478 kilowatts and 790 newton-meters. 

With Boost Mode activated, the GV60 Magma can accelerate from 0-100 kilometers per hour in just 3.4 seconds, reaching 200 kilometers per hour in only 10.9 seconds. Top speed is achieved at 265 kilometers per hour. 

To manage this impressive performance, the GV60 Magma is equipped with Michelin Pilot Sport S 5 tires and a unique braking system that is equal to the demands of its high-output powertrain. It combines performance-optimized regenerative braking control with large 400-millimeter disc brakes, monoblock calipers and an Anti-lock Brake System to produce enough stopping power to bring the car to a halt from 100 kilometers per hour in just 33.8 meters. 

Key to the GV60 Magma’s dynamic character is a state-of-the-art torque vectoring system, which has been designed to ensure the car’s movements remain predictable and intuitively controllable, even under the extreme driving conditions of the Nordschleife.

Additionally, an electronic Limited-Slip Differential will work alongside the torque vectoring system to actively distribute torque between the front and rear motors to reduce understeer and oversteer, important when tackling the Green Hell.

To add to the experience, the GV60 Magma has a specifically developed electric Active Sound Design system that delivers a lifelike and authentic engine tone. Front-seat passengers will also experience Genesis’ new 10-way bucket seat, unique to GV60 Magma, which has been designed for improved support and comfort during high-performance driving.

Online bookings for the Genesis Track Taxi Nordschleife with GV60 Magma are now open at tracktaxi-nordschleife.genesis.com. Register your interest in the GV60 Magma here.

SEOUL, July 14, 2026— Genesis has taken home two wins for its X Skorpio Concept and Magma GT Concept in the Cars and Motorcycles category in the Design Concept discipline at the 2026 Red Dot Awards. The double recognition once again proves the innovative luxury marque’s world-class design competitiveness against globally established legacy luxury brands.

This marks Genesis’ third Red Dot Award this year, after securing an earlier win in the same category with its first luxury high performance vehicle, the GV60 Magma.

Genesis X Skorpio Concept: Fearless Exploration Meets Extreme Off-Roading

Revealed globally earlier this year in the Rub’ al Khali “Empty Quarter” desert in the UAE, the X Skorpio Concept is Genesis' first extreme off-road vehicle. Inspired by the poised stance of a black scorpion, the concept is purpose-built to conquer demanding terrains without sacrificing the brand's luxurious identity.

The vehicle pushes the boundaries of off-road capability, featuring an integrated tubular frame with a full roll cage, and a body constructed from a lightweight, durable mix of fiberglass, carbon-fiber, and Kevlar. It is powered by a high-performance V8 engine delivering 1,115 PS (1,100 horsepower) and 117.6 kilogram-force meters (850 pound-feet of torque), grounded by 40-inch custom off-road tires on 18-inch beadlock wheels. The exterior pairs defensive, armor-like panels inspired by its namesake with Genesis’ signature Two-Line design, while the cabin redefines off-road luxury with ergonomic performance seating and a unique sliding cockpit display that adapts to both solo and co-pilot off-road navigation.

Genesis Magma GT Concept: A New Era of Luxury High Performance

Unveiled in its evolved form at the 2026 24 Hours of Le Mans, the Genesis Magma GT Concept represents the pinnacle of the brand’s high-performance ambitions and a clear vision for its next decade of motorsport-inspired luxury. Conceived as a two-passenger luxury grand tourer, the concept blends athleticism and elegance through a low-slung, race-ready silhouette, wide muscular fenders, and dynamic mid-engine proportions that optimize aerodynamic efficiency.

Acting as a bridge between open-road luxury and closed-track capability, the Magma GT prioritizes a tactile, driver-centric experience over purely digital interfaces. This philosophy comes to life in the twin-cockpit interior, which celebrates analogue drama through an exposed mechanical shift gate, premium materials, and an instrument cluster inspired by motorsport timekeeping. It stands as a true halo model for the brand, perfectly translating Genesis' "Athletic Elegance" design philosophy into its high-performance Magma program.

“We feel a tremendous sense of honor to receive acknowledgment from the 2026 Red Dot Awards for these significant vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Genesis Global Design. “This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D center. It highlights the remarkable competitiveness of Genesis’ design identity within the global market.”

As one of the world's most distinguished design competitions, the Red Dot Design Award is acclaimed as a hallmark of design excellence. The Design Concept discipline honors cutting-edge and innovative design concepts and varying stages of product development each year. This year, the bold and forward-looking designs of two distinct Genesis concept cars stood out in the highly competitive Cars and Motorcycles category to take home the win.

PARIS, July 13, 2026 — Hyundai Motor Group continued its support for global arts and culture by officially sponsoring the second Sumi Jo International Singing Competition. The event, aimed at discovering the next generation of opera stars, took place from July 6–11 at the historic Château de La Ferté-Imbault in the Loire Valley, France.

Founded by world-renowned soprano Sumi Jo in 2024, the competition aims to discover and nurture emerging vocal artists aged 18-32. This year’s edition attracted greater global interest in the classical music world, drawing over 500 aspiring singers from 55 countries.

The Group participated as official sponsor for the second edition, continuing its support from the inaugural competition. As 2026 marks the 140th anniversary of Korea-France diplomatic relations, its sponsorship contributed to nurturing artistic talent and promoting classical music culture while advancing cultural exchange between the two nations.

"We hosted this international competition to discover and support artists with a global vision to make the world a better place through music. I am proud and grateful to join hands with Hyundai Motor Group. We hope this collaborative relationship will continue for many years to come," said Sumi Jo, soprano and founder of the Sumi Jo International Singing Competition.

Who Judged the Competition?

The jury for this year’s edition was composed of leading figures from the classical music world, providing a vital link between the next generation of vocalists and the established music community. Esteemed judges included Sumi Jo; Olivier O. Medinger, jury president and owner of Château de La Ferté-Imbault; Jonathan Friend, artistic advisor to the Houston Grand Opera; Paolo Gavazzeni, casting manager for La Scala; Alain Lanceron, honorary chairman of Warner Classics and Erato; Melanie Allmendinger, artistic administrator at the Royal Opera House; and tenor Marcelo Álvarez.

How Did the Group Create Premium Brand Engagement?

To provide a premium brand experience, the Group offered on-site programs that connected Genesis with the global arts and culture community.

• Vehicle Exhibition: The Group established a dedicated exhibition space at Château de La Ferté-Imbault, showcasing Genesis Electrified GV70 and Electrified G80 models. This allowed prominent international arts and culture figures attending galas and related events to experience the Genesis brand firsthand.
  

• VIP Transportation: Genesis G90 served as the official vehicle for judges and key participants, with a dedicated chauffeur service ensuring convenience and seamless logistics throughout the competition.
  

• Customer Engagement: Hyundai Motor France, Kia France and Genesis Motor Europe invited key local customers in France to attend the event, connecting with them through the unique medium of cultural arts.

“It is particularly meaningful to continue our sponsorship of this competition in France during the significant 140th anniversary of Korea-France diplomatic relations. We will continue our sincere commitment to supporting arts and culture, contributing to the expansion of the arts and fostering cultural exchange while strengthening communication with our customers,” said Charles Fuster, Brand director of Genesis France.

How Is Genesis Expanding in Europe?

Genesis recently announced its plan to expand into Austria, Denmark, Portugal and Poland by 2027, bringing its total European footprint to 11 markets. The premium automotive brand aims to have more than 50 locations operational across Europe by 2027.

Present in France since February 2026, Genesis has opened its first two dedicated retail locations in Paris and Lille. The brand also relies on a network of 20 authorized repairers across the country to provide convenient after-sales support. In France, the Genesis electric lineup is available from €519 per month with no initial deposit for the GV60.

In France, every Genesis vehicle benefits from the Genesis Prestige program, which includes a five-year manufacturer's warranty, five years of 24/7 roadside assistance across Europe and five years of scheduled maintenance with unlimited mileage. In the event of vehicle immobilization, Genesis also provides dedicated mobility solutions and personalized customer support to deliver a premium ownership experience.

Genesis also continues to strengthen its motorsport ambitions through Genesis Magma Racing, with European operations based at Circuit Paul Ricard in Le Castellet, southern France. In June, the team reached a major milestone by successfully completing the 24 Hours of Le Mans on its Hypercar debut, making Genesis the first South Korean automotive brand to both start and finish the legendary endurance race.

SAO PAULO, July 12, 2026 — Genesis Magma Racing can take valuable lessons and experience from the 6 Hours of São Paulo, the first fly-away event in its debut season in the FIA World Endurance Championship (WEC). Both GMR-001 Hypercars showed strong reliability to complete a race without technical issues for the first time, but penalties and small mistakes limited the results the team could achieve.

Strategy Showed Potential; Cut Short by Penalties

In a busy first stint, the difficulty of racing through traffic on the WEC calendar’s shortest track was clear. Both Genesis Magma Racing entries, started by André Lotterer and Daniel Juncadella, lost ground navigating around the GT-class runners. More costly, however, were the early penalties collected by both cars, including a drive-through for the #19, that dropped them down the order.

In response, the team chose to extend the stints of both cars. The energy advantage gained saw both cars rise up the order as they were among the last cars to pit. Lotterer briefly assumed the lead in a fleeting GMR-001 Hypercar 1-2 before pitting to complete the opening drivers’ double stints after just over two hours.

As the race ran without the interruption of anything more disruptive than a short Full Course Yellow, however, the team was never able to make the most of the good strategy despite the flawless reliability of both cars. The potential for rain, as clouds lowered around the circuit in the final two hours of the race, largely held off — even as the GMR-001 Hypercar’s Two-Line design headlights cast an increasingly prominent beam.

The #17 crew was unable to make up for the time lost in the first half of the race, despite the choice to shorten Mathys Jaubert’s second stint to install home hero Pipo Derani. Derani — the only Brazilian driver in the top class — pushed all the way to the checkered flag on his home track, though could only be rewarded with a 15th place finish.

After a strong middle stint from Mathieu Jaminet, where the #19 car again climbed as high as second, Paul-Loup Chatin took the final double stint for the trio still waiting for their first WEC points. The team’s strategy brought him to the pits for the final time with 45 minutes remaining, and though some of the teams running ahead were forced into an extra, late, stop, it was not enough to allow Chatin to gain any places from 13th.

Though the team was always aware of the challenge of the unique Interlagos track, to leave Brazil without a second haul of points is a frustrating end to the weekend. Both GMR-001 Hypercars showed strong pace during the Free Practice and Qualifying sessions, including when Mathieu Jaminet topped Friday afternoon’s FP2 before he qualified the #19 entry seventh on Saturday.

Genesis Magma Racing Team Management Quotes

Cyril Abiteboul, Genesis Magma Racing Team Principal, said: “The 6 Hours of São Paulo was quite a different race from the previous ones for us. The biggest positive was clearly the level of reliability. Getting both cars through the race without any technical issues was a main target coming here after all the data accumulated in Le Mans. It's great to see that in a limited amount of time, we've been able to react and address issues from the first part of the season. On the other side, this good reliability exposes more directly our overall performance and, unfortunately, we've seen clearly our current limitations in different aspects of our operations and package. The positive is that we accumulated more data on a very specific track, with lots of opportunities to learn and build upon for what's coming next. If we can carry this reliability, then the next focus will be on cleaner race execution so that we can start climbing up into the classification.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director, said: “We cannot be happy about the race result. There were small mistakes that came from the team and drivers cost us some penalties during the race. But there are some big positives. The car was reliable from the first corner until the end. No problem coming from chassis, engine or systems. That's very good. It's the first time that we haven’t faced a problem with reliability. This track is unique and we don't have any data from previous years, and we never tested on this track. That has probably cost us some performance, because our pace was a little bit up and down. To finish out of the point is a shame after a very good Qualifying and Free Practice, but we need to learn from mistakes and keep improving race by race, session by session.”

Justin Taylor, Genesis Magma Racing Chief Engineer, said: “It was a difficult race. Interlagos is a tight circuit, and we saw a lot of contact and penalties throughout the field, and we weren't immune to that. Despite the result, it was another important step forward for us. For the first time, both cars completed the race without going into the garage, and that's a significant milestone for the team. Everything we focused on worked as expected, particularly in terms of reliability and reacting better to changing conditions. We still have work to do, but we're continuing to move in the right direction. Of course, we wanted to finish in the top 10 and add to the points we scored earlier this season, but that will have to wait until Austin.”

Anouck Abadie, Genesis Magma Racing Team Manager, said: "This is the first time that both cars have finished without any major issues, so that's a big first step. We can be happy about that. Weekend after weekend, we keep taking positives away. We learn a lot every race, and that's really important for the future. I think we've shown that both the team and the car are capable of delivering. We've improved the reliability of the car, which is a very good step forward, and as a team we've proved that we can do it while continuing to learn. Of course, it's not the result we were hoping for, but from our own perspective it's already a positive outcome. We'll use the summer break to train, come back stronger in Austin, and see if we can improve again."

Driver Quotes - #17 GMR-001 Hypercar

André Lotterer said: “It was a tough day because we were actually doing well. We were in the mix, but it was just one of those races with too many little issues. It was one of those days where we could have achieved more. The car felt good, but there are still a few things we need to understand. I also got a penalty after racing aggressively with the Toyota, but that was just one of several issues. Some of them were self-inflicted, but the potential of the GMR-001 Hypercar was good. The positive is that both cars finished reliably. Now we just need to look at the issues, learn from them, and come back stronger. Still, I had fun in the car. It’s all part of our journey. Sometimes you don’t have a perfect day, but we keep learning and moving forward.”

Mathys Jaubert said: “So, the race is done here at the 6 Hours of São Paulo. Overall, it was another weekend where we learned a lot as a team. Once again, it showed that the car is very strong over one lap, but we still have a lot of work to do over long stints and in race conditions. Overall, we expected to score points, and that was the target. We didn’t achieve that, but we still finished the race without any issues with both cars, which was another big target for the weekend. We had a few penalties and an issue with one tire, but overall it was a productive weekend. Now the focus shifts to the next step, with the test in Austin followed by the race there.”

Pipo Derani said: “It was nice to be back at home driving at Interlagos. It’s a privilege to drive in front of my home crowd. And the whole energy that the Brazilian people bring, it's amazing. Unfortunately, we couldn't give them a better result. We were a bit out of the race for my stints with everything that had happened up until then. Nevertheless, we were trying to bring the car home with no issues, which is a big step for the team, and I got to have fun in the last two stints. It was a good team effort. I'm looking forward to coming back here next year. We learned a lot this weekend. We showed some promise, but we have things to learn still. That's part of the game. And the positive is that I got to drive at home.”

Driver Quotes - #19 GMR-001 Hypercar

Dani Juncadella said: “Obviously, it was a disappointing result. My stint was probably about the wildest two hours I’ve ever had in a race car. I had a really good start and made a few positions, but we kept finding ourselves in the wrong place at the beginning of the race in traffic, and then we received a penalty for a Full Course Yellow infringement, which dropped us even further back. I also had contact with an amateur Ferrari that was completely lost, and that really killed our chances today. Unfortunately, all of that put us a lap down, and we stayed there for pretty much the rest of the race. From then onwards, the final four hours were actually quite okay, but we had simply lost too much time earlier in the race to recover.”

Mathieu Jaminet said: “Finishing P13 is not ideal when you’re starting from P7, but it’s only our fourth race, so I’m not too disappointed. It was one of those days. We had a few issues here and there, and there are a lot of things to improve. We made a few mistakes as a team, and it shows just how competitive this championship is. I feel this is a race where we have a lot to learn. There’s plenty to analyze and a lot of data to go through. It’s only our fourth race, so at the end of the day I’m not too disappointed. There are a lot of lessons to take away from both cars, in the way we approached the race and how we operated throughout the weekend. It’s all part of the process. We keep learning, we keep growing, and we’ll come back fighting stronger next time.”

Paul-Loup Chatin said: "It was a difficult race, honestly. We decided to double-stint the tires to try and gain track position, but the grip was really poor and I was never able to switch the tires on. The conditions were tricky. There was a lot of drizzle, but the track remained dry, which made it difficult to find the right balance. I tried a lot of different things, but in the end we learned a lot today. Now we need to understand what happened and come back stronger. There are still plenty of positives to take away. Overall, we've shown that the car has strong reliability and performance, but we were missing some pace in the race. We'll analyze why, learn from it and come back stronger in Austin."

NORTH BERWICK, Scotland, July 12, 2026 — Tom Kim claimed victory at the 2026 Genesis Scottish Open after finishing 17 under-par at The Renaissance Club in North Berwick, Scotland. The South Korean finished 2 shots ahead of his nearest challengers, Min Woo Lee and Robert MacIntyre, earning the winner’s prize of $1,575,000 and a GV60 Magma. During the prize giving ceremony Global Head of Genesis, Sean Lee, and President and CEO of Hyundai Motor Europe, Xavier Martinet handed over the trophy and the GV60 Magma key to Tom Kim.

Tom Kim delivered a spectacular bogey-free final round of 64 (-6) to claim the Genesis Scottish Open title and return to the winner’s circle. His remarkable comeback showcased resilience, determination, and the ability to overcome challenges at the highest level of the game.

"This is where it all started for me," said Tom Kim. "(…) To come back and finally win here, and not only that, to win on a Genesis [-sponsored] event is so cool for me."
The 2026 Genesis Scottish Open featured an impressive prize purse of $9 million USD and a field of world-class golfers – with 15 of the world’s top 20 ranked players taking part. This year also introduced expanded hole-in-one prizes across the 15th and 17th holes for players, caddies and fans.

As the leading Scottish golfer, Robert MacIntyre was awarded the Jock MacVicar Association of Golf Writers Memorial Award with a score of 13 under par.


This year’s Genesis Scottish Open featured an immersive Fan Zone with a new Genesis Public Lounge, a new Driving Range Gallery and a dedicated Family Zone overlooking the 15th ‘Thistle’ hole, enriching the experience for all ages. The tournament welcomed a record 91,128 visitors, demonstrating the growing interest in golf and the sport’s increasing popularity.

A fleet of 135 Genesis cars provided a seamless chauffeuring service for players, officials and partners throughout the week. Spectators also had the opportunity to explore 14 Genesis models displayed around the course, showcasing the brand’s distinctive “Athletic-Elegance” design, advanced technology features and taking the “Son-nim” experience to spectators and players closer than ever before.

Box Buggy Concept on the Green

The 2026 Genesis Scottish Open also saw the arrival of the Genesis Box Buggy Concept, a high-tech mobility solution designed for short distance journeys within closed environments, bringing together advanced technology, premium design, and the brand’s signature approach to hospitality.


First seen during this year’s 24 Hours of Le Mans, the concept has been developed alongside Hyundai Mobis, Hyundai Motor Group’s parts and technology arm, to create a design that seamlessly blends innovation, usability, and emotional appeal. Serving as a technology demonstrator that bridges the automotive and robotics expertise of the Hyundai Motor Group, the Box Buggy Concept showcases next-generation mobility technologies in a premium leisure setting.

The concept presents a distinctive and contemporary aesthetic, combining a robust, integrated safety-frame with large wheels, which is complemented by its Atlantic Blue Matte exterior. Optional lateral sun and wind screens integrated into the A- and B-pillars enhance passenger comfort in varying weather conditions. A continuous horizontal light signature at the front adds a modern, technological expression, contrasting with the warmth of the interior textiles.


The Genesis Box Buggy Concept is powered by independent drive motors on all four wheels, combined with advanced four-wheel steering and steer-, brake-, and drive-by-wire technologies to offer extraordinary maneuverability.

Genesis’ Continued Commitment to Golf

Genesis has a multi-year agreement with DP World Tour and PGA TOUR to continue as title partner of the Genesis Scottish Open through 2030, demonstrating the brand’s commitment to Scotland’s historic national open alongside other leading tournament such as the Genesis Invitational and TGL.


Genesis extensive golf partnerships in Europe will continue with the Deutsche Golf Liga Final Four from 1 to 2 August at Golfclub München-Riedhof. Also, the amateur league Genesis European Golf Cup will return with even more fixtures across Europe in Spring next year, ahead of the 2027 Genesis Scottish Open.


For more information about Genesis, please visit: www.genesis.com

NORTH BERWICK, Scotland, July 9, 2026 — The 2026 Genesis Scottish Open begins today at The Renaissance Club in North Berwick, Scotland, running until July 12. Now in its fifth year with Genesis, the tournament brings together world-class golfers in a prestigious competition with the brand’s distinctive “Son-nim” philosophy of treating visitors and fans as honored guests. As a key fixture in the PGA TOUR and DP World Tour, Genesis has renewed its title partnership through to 2030, reinforcing its long-term commitment to the sport.

A 156-strong player field will compete at the 2026 Genesis Scottish Open, led by defending champion Chris Gotterup, world number one Scottie Scheffler and 2023 winner Rory McIlroy. This year’s competition sees 15 of the top 20 ranked players in the world taking on the challenging links course. Other leading players include 2024 Genesis Scottish Open hometown winner Robert MacIntyre, Xander Schauffele, Tommy Fleetwood, Ludvig Åberg, Matt Fitzpatrick, Jon Rahm and Wyndham Clark.

Alongside a share of the $9 million prize pool, this year’s tournament champion will also drive away in a Genesis GV60 Magma, the luxury high-performance SUV that marks the debut production vehicle of Genesis’ Magma Program performance lineup.

Sean Lee, Global Head of Genesis, commented:

“This year’s Genesis Scottish Open has been elevated across every aspect of the tournament experience, ensuring that players and fans from around the world can enjoy Genesis’ distinctive hospitality and premium brand experiences. In particular, the reconfiguration of the hole sequence at The Renaissance Club is expected to heighten the drama and unpredictability of the competition through the final moments while delivering a world-class spectator experience.”

Peter Kronschnabl, Managing Director of Genesis Motor Europe, said:

“We are also thrilled to have the regional winners of the Genesis European Golf Cup for customers, prospects and fans of Genesis playing the European Final at The Renaissance Club, and we wish them the very best of luck. As our brand continues its growth journey across Europe, including our planned entry into Austria, Denmark, Poland and Portugal by 2027, we look forward to welcoming even more customers and golf fans. Platforms such as the Genesis Scottish Open play an important role in bringing our brand values to life. The tournament embodies the precision, performance and pursuit of excellence that define both the sport of golf and everything we do at Genesis.”

Elevated Guest Experiences

The 2026 Genesis Scottish Open brings fans closer to the action than ever before through a series of interactive activations designed to complement the tournament’s electric atmosphere.

Returning as one of the event’s signature experiences, the “Thistle” will sit at the heart of the fan experience at the 15th hole as part of the newly rerouted course. This new location will heighten the thrill for spectators and fans alike, with both Genesis’ Hole-in-One competitions now located in the crucial end stages of the course at the 15th and 17th holes.

A hole-in-one on the 17th will see the player awarded an Electrified GV70, with their caddie winning a GV60. On the 15th, the player will win a Genesis GV60 and, if a fan correctly predicts the player who aces it, the fan will win a VIP experience at the Genesis Championship in Korea, including travel and accommodation. Fans watching at home can also take part in the competition by entering online here.

Regional winners of the Genesis European Golf Cup competition from France, Germany, Italy and the U.K. will compete in the European Final during the Am-Am program alongside Genesis customers and guests. This offers an exclusive opportunity to play on the championship course and enjoy a hosted evening at the Genesis Studio in Edinburgh in collaboration with Michelin-starred chef Tom Kitchin.

Extending his collaboration with Genesis, Kitchin will also curate a selection of Korean-inspired culinary highlights for guests invited to the Genesis Lounge hospitality area, showcasing the creativity of the local Michelin-starred chef.

Immersive Fan Zone Highlights

The Fan Zone at the 2026 Genesis Scottish Open has been redefined to deliver a truly memorable experience for attendees of all ages, reflecting Genesis’ commitment to engaging activations:

• Genesis Public Lounge: Located this year on the 15th hole, the Lounge offers a welcoming environment for fans to enjoy the premium amenities on offer. Genesis’ full U.K. model lineup, the 1:2 scale GMR-001 Hypercar and exclusive Genesis golf and Magma merchandise will all be on display. Event attendees can also try their hand at the virtual reality TGL golf simulator.

• Driving Range Gallery: New for 2026, the Driving Range Gallery is open for guests as a dedicated spectator viewing area on the practice tee. Guests can watch the action up close while enjoying Genesis’ premium hospitality, food and beverages. 

• Dedicated Family Zone: A family-friendly space with a prime view of the 15th hole, the family zone brings young fans closer to the excitement of live tournament action. This initiative reflects Genesis’ commitment to making golf more inclusive and accessible, fostering a passion for the sport among the next generation of players and fans.

• Postcards from the Green: A unique way for fans to connect with the tournament, guests are invited to write personalized postcards to players, caddies or loved ones. 

At this year’s Genesis Scottish Open, the brand is further enhancing the tournament environment in several ways. It is offering its distinctive Korean hospitality in the Players and Caddies café. It is also offering interesting fan experiences including the new Pro-Am “Family Day” and the Genesis Box Buggy Concept, a high-tech short-distance hospitality and leisure mobility concept that will be present throughout the weekend.

Genesis’ Continued Commitment to Golf

Furthermore, Genesis supports golf at every level — from world-class professional competitions such as The Genesis Invitational and Presidents Cup to grassroots and club golf initiatives, including the Deutsche Golf Liga and the Genesis European Golf Cup. The commitment in the European region continues with the Deutsche Golf Liga Final Four on Aug. 1 at Golfclub München-Riedhof near Munich, Germany, and the return of the Genesis European Golf Cup next spring, bringing together participants from multiple European markets.

The brand’s signature Son-nim approach honors the sport, players and fans across all tournaments and reinforces its role in shaping the future of golf through innovation, hospitality and global partnership.

LE CASTELLET, France, July 5, 2026 — Genesis Magma Racing’s trio of Trajectory Program drivers scored their third consecutive fourth place finish in the European Le Mans Series at the 4 Hours of Imola. Sharing the #18 IDEC Sport-run ORECA 07, Jamie Chadwick, Laurents Hörr and Valerio Rinicella were a race-long factor in the battle for the podium places in a race contested in hot conditions.

Late-Race Charge Secures Strong Finish

At his home race, Italian Rinicella was given the responsibility of the first race stint for the first time, taking the rolling start from the seventh on the grid earned by Hörr in qualifying. After the drop of the green flag, he was able to make quick progress, rising to sixth after the opening lap — making up one of the places with an audacious move to the outside at Tamburello. Unfortunately, his stint — which earned him the vote as LMP2 driver of the day — was frequently interrupted by multiple Safety Car and Virtual Safety Car periods, and Full Course Yellows for different incidents on track.

He handed the car over to Jamie Chadwick from third position during one Virtual Safety Car period. Following the restart, the British driver found herself in the middle of a battle for the podium positions. After initially having to resist pressure from those behind, she was able to start making a challenge of her own to retake third position, though she held fourth when the IDEC Sport team made their strategy call to become one of the first LMP2 teams to make their final driver change stop to install Laurents Hörr behind the wheel.

The German renewed Chadwick’s challenge for the podium places. However, in his haste to keep in touch with the top three, he made minor contact with an LMP3 car — damaging the slower car and incurring a five-second penalty.

The news did nothing to dampen Hörr’s efforts to improve his position after returning to the race after a slow final pit stop in sixth. For the final 30 minutes of the race he chased the fourth place car, finally making the move — repeating Rinicella’s outside move from earlier in the race — with seven minutes remaining. Continuing his charge, he was able to open up a ten-second advantage in the final minutes to secure a third consecutive fourth place finish for the Trajectory Program crew.

Post Race Quotes - #18 IDEC Sport Oreca 07

Valerio Rinicella said: “I really enjoyed doing the first stint. There was a lot of traffic. At the start I tried to be on the safe side, to finish at least the first lap. I tried to be careful because it’s a four-hour race and I didn’t want to take any risks but then started to push to gain some positions. I got some bad traffic during Full Course Yellow and Safety Car periods that created some gaps to the cars in front, but overall I think we managed to make up some good places and start to fight for the podium. I’m happy with the work we did. For me, the car was fantastic. I’m just happy to enjoy the hot weather in Imola for my home race. I don’t really like this track, but I changed my mind with the Prototype. With the traffic and the speed, it’s a fantastic track.”

Jamie Chadwick said: “It was quite a challenging stint for me. It was my first time doing the middle stint, but I enjoyed it after Valerio did a great job at the start. Racing at Imola is always about track position, so starting from seventh was always going to be a bit tough. We put Valerio in for the start and he did an amazing job and got us up to P3. I was able to consolidate that, but it’s hot out there and it’s tough managing tires and the constant traffic. We had a couple of issues and Laurents picked up the penalty in his stint, but he did a great job with a tough charge to make up for it and get us back to fourth place again, which seems to be the story of our season so far this year.”

Laurents Hörr said: “The temperatures today were really tough, but the car was probably the best it has been all weekend. The five-second penalty was unfortunate, but I take the blame for it. I saw an opportunity, but I think there was some miscommunication between me and the LMP3, but you have to learn from this. I know I had the pace, but it’s so difficult to overtake around Imola. When I was able to get past him, I pulled away ten seconds in five laps, which showed the potential we had in the car today without some of the other issues, which lost us some time in the pits, which maybe cost a chance of a podium.”

Genesis Magma Racing Sporting Director Gabriele Tarquini said: “The Genesis Magma Racing Trajectory Program drivers put in a strong performance to be part of the battle for the podium places for almost all of the 4 Hours of Imola. Valerio Rinicella did very well in his first time starting an ELMS race. He was the fastest driver on track and was able to put the car in contention for the podium, despite having to work through a number of interruptions. Jamie Chadwick was put in a very difficult spot during her stint – having to both defend and attack at the same time – but she kept her composure, including through traffic, to put the team in a position where they felt strategy could make the difference. Unfortunately, the penalty put the podium out of reach, but Laurents reacted well to the news and did what he needed to do to take the best result that was available from the weekend.”

LE CASTELLET, France, July 3, 2026 — Genesis Magma Racing faces its first competitive test outside of Europe, with the first fly-away round of the 2026 FIA World Endurance Championship (WEC) taking the team to the 6 Hours of São Paulo at the Autódromo José Carlos Pace.

Pipo Derani Heads for Rare Home Race

The trip to the Brazilian circuit takes the WEC paddock from its longest race of the season at the longest circuit on the calendar back to the more familiar six-hour format on the shortest circuit on the 2026 calendar at just 4.309 kilometers. The relative confines of the circuit present a different challenge to Genesis Magma Racing’s engineers and drivers as they continue to gain experience in the championship.

The short circuit promises a tightly contested qualifying session, where Genesis Magma Racing will aim to show the same pace that placed both GMR-001 Hypercars in the final Hyperpole session at Le Mans. Meanwhile, in the race, the track means that traffic management — especially through the technical infield section of the 15-turn track — will have a major effect on the contest for positions within the Hypercar category.

Pipo Derani, driving the #17 entry, is the only Brazilian driver competing in the Hypercar class this season. Though originally from São Paulo, the weekend is a rare chance to race at home for a driver whose professional career has largely been spent in Europe and North America. His teammate André Lotterer, as well as Paul-Loup Chatin and Dani Juncadella in the #19 car, has more recent experience at the circuit, while for Mathys Jaubert and Mathieu Jaminet, the race will be their first at the circuit.

After a resoundingly positive reaction to the Magma livery that debuted at the 24 Hours of Le Mans, both the #17 and #19 cars will remain clad in the design, which progresses from deep red to the team’s signature Magma hue at the front of the car. Also unchanged from the Le Mans weekend for the visit to Brazil are the driving lineups for the two GMR-001 Hypercar entries, as both cars retain their three-driver crews for the return to the six-hour format.

Genesis Magma Racing Team Management Quotes

Cyril Abiteboul, Genesis Magma Racing Team Principal, said: “The 6 Hours of São Paulo takes Genesis Magma Racing into new territory for us as a team, as a manufacturer and for many of our drivers. We had some time to reflect on what we achieved at Le Mans, as well as to take lessons from the race that we can start to apply immediately. The race in Brazil presents its own challenges, with the technical circuit and the operational challenges that come with any fly-away race that we are facing for the first time. It’s great to be able to greet our fans in South America for the first time with both cars in the Magma livery. The color is central to our identity and Genesis Magma as a whole, so to be able to introduce ourselves in Brazil proudly representing Magma is very important.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director, said: “The track in Brazil presents a different challenge compared to Le Mans. The 24 Hours gave us several positives to build on. We had good reliability and continued to build on our understanding of the car and procedures. Although Interlagos is a much shorter race with a completely different approach, our objective is to take the lessons learned at Le Mans and continue our progress. As with every fly-away event, there are additional complexities. From the drivers' side, managing travel, time zones and changing conditions is part of the challenge. The whole team has to be able to adapt quickly. We have decided to maintain three drivers per car because we believe continuity is important. Having all our drivers involved allows us to maximize the contribution of each crew, maintain consistency and ensure everyone stays fully integrated throughout the season.”

Justin Taylor, Genesis Magma Racing Chief Engineer, said: “The 6 Hours of São Paulo marks our first non-European race and the start of a long trip for the cars and equipment. This puts our logistics team to the test with a lot of extra planning just to ensure we don't forget something. It's not an easy task, but it's all part of the WEC challenge. Le Mans was a valuable step for us in the formation of Genesis Magma Racing. We gathered a wealth of data and new experiences which we have analyzed closely to learn what we can for the next race. Surprisingly, Le Mans taught us a bit about tire performance in hot conditions. While the Interlagos circuit has very different energy density and distribution, we now know a bit how the rubber behaves at the temps we might see there, which could help us make quick decisions during the race if we see the same trends appearing.”

Driver Quotes - #17 GMR-001 Hypercar

Pipo Derani said: “I can’t describe how much I’m looking forward to finally racing in the top class of a high-level championship in my hometown. I'm from São Paulo myself but have barely raced in Interlagos during my entire career, so to be able to go there with Genesis Magma Racing as the only Brazilian driver will be amazing. The Brazilian fans are always great, and I know a lot of them have been following our progress with the GMR-001 Hypercar from the start of the project and this season. The retirement at Le Mans was a bit of a disappointment, especially as you could see we made some good steps forward with the performance. Hopefully we can continue our progress and get back to finishing the race and scoring some points. To do that in my home race would be amazing.” 

Mathys Jaubert said: “The 6 Hours of São Paulo will be a new challenge for me as it will be my first time racing at Interlagos, but it’s an iconic circuit and I’m really looking forward to it. I’ve watched plenty of onboard videos to learn the track and understand its characteristics as much as possible before arriving, and I’ve been able to do some preparation on our simulator. The goal for me and the team for the weekend is to adapt quickly, continue progressing and keep developing the GMR-001 Hypercar package we currently have. We want to maximize every session, learn as much as possible and continue moving in the right direction during the second half of the season.”

André Lotterer said: “I’m very excited and motivated to take Genesis Magma Racing’s debut season to another new race for the team, especially as it is Pipo’s home race in a country that is very enthusiastic about motorsport. Interlagos is a historic racetrack, but it’s also very tricky. The tarmac there is very different from anything we have seen so far this year, so there will be some unknowns for the drivers and engineers. It’s our first time going overseas with our cars and the whole Genesis Magma Racing team, which is another big step in our journey. We don’t know what to expect with performance, so let’s see where we are after Free Practice. As usual, we’ll push and do our best and try to get to the finish line with both cars, and why not score some more points.”

Driver Quotes - #19 GMR-001 Hypercar

Paul-Loup Chatin said: “I’m very happy to be heading back to Interlagos. It is a unique place with a lot of history that I respect a lot. We’ve completed the opening three races, including the 24 Hours of Le Mans, which was an incredibly valuable experience for the whole team. The ten days we spent at Le Mans were extremely positive and gave us a lot to build on. Now our focus is on becoming more competitive and closing the gap to the front. But at the same time, we’re still very much in a development phase, and that’s something we need to keep in mind heading into Interlagos. It’s a unique circuit, with a layout that is predominantly low speed. Our goal is to make the most of the weekend, continue improving, keep learning about the car and gradually raise our expectations as we move forward.”

Mathieu Jaminet said: “The 6 Hours of São Paulo is obviously a very different event to our last race at Le Mans. We are back to the six-hour format for our fourth race together. The weekend will be my first-ever time in Brazil, and obviously my first-ever time racing at Interlagos. I’m really looking forward to discovering the track and country. We’ve seen the car performing well on every track we’ve been to so far, so it would be nice if we can continue this with the #19 GMR-001 Hypercar, run a bit closer to the front and maybe score our first points. This would be an amazing result for myself, Paul-Loup and Dani as drivers, and for the whole team. If we keep progressing like we have since the beginning of the year, then the top ten should be a realistic target.”

Dani Juncadella said: “Interlagos is very different to anything else on the WEC calendar. From my experience in LMGT3, there is a lot of tire degradation, so I wonder how that changes in Hypercar with the different tires. It’s a track I really like, in a part of the world where we don’t get to go very often to race. It’s a tight circuit, so traffic can be difficult to manage. In the slow sections — sector two — the GT cars are actually pretty quick, which is something we need to take care with in Hypercar. Already in three races we’ve learned a lot of lessons and made really big steps forward, and after 24 Hours, 6 Hours feels like a sprint now, so I think that we have the confidence to push forward. The expectation is to just keep progressing as we have been — working on having a strong car for the race and continuing to push forward in every area.”

FOUNTAIN VALLEY, Calif., July 1, 2026 — Genesis has achieved a No. 2 overall finish in the JD Power 2026 U.S. Initial Quality Study℠, climbing seven positions from ninth place in 2025. This significant improvement reflects continued progress across the Genesis lineup and a strong showing in key vehicle segments.

Genesis delivered exceptional results across multiple categories, including top three finishes for the G70 compact premium car, G80 upper midsize premium car and GV80 upper midsize premium SUV. These recognitions underscore the brand’s ongoing focus on craftsmanship, engineering and owner satisfaction in the first 90 days of ownership.

“Genesis continues to push forward with a strong commitment to excellence in every aspect of the vehicle ownership experience,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As we continue to expand our product offering, we are pleased to see SUVs and sedans across our lineup receiving top accolades in industry tests. This JD Power rankings further highlights our relentless pursuit for excellence in quality and reinforces the trust our customers place in the Genesis brand.”

Driving the brand’s rise were substantial improvements from the G80 sedan. The model saw meaningful reductions in reported customer issues, with gains concentrated in infotainment systems, features and controls, and overall usability.

Finishing second in its segment, GV80 posted strong, broad-based gains across multiple quality attributes including infotainment, features/controls and exterior and ranked among the top performers in the Upper Midsize Premium SUV segment, continuing to demonstrate the model’s strength.

“Earning the No. 2 overall ranking in the JD Power Initial Quality Study is a meaningful milestone for Genesis and reflects the entire organization’s dedication to delivering vehicles of the highest standards,” said Barry Ratzlaff, chief customer officer, Genesis Motor North America. “The continued momentum on GV70, GV80 and our sedan lineup highlight our ability to listen to customers, act quickly and continuously refine the experience. These rankings are a testament to the collaboration across our organization and our commitment to setting new standards for quality.”

Study Highlights:

• Overall industry initial quality improved significantly year over year, with fewer problems reported across nine of 10 categories evaluated. 

• Initial quality is measured by problems per 100 vehicles (PP100) during the first 90 days of ownership; a lower score indicates higher quality. 

• JD Power’s 2026 study is based on responses from 78,514 purchasers and lessees of new 2026 model-year vehicles. 

• Infotainment is the only category showing increased challenges, driven primarily by smartphone connectivity issues such as Android Auto and Apple CarPlay integration. 
   

LE MANS, France, June 14, 2026 — Genesis Magma Racing took a hard-fought finish from the tough challenge of its first start in the 24 Hours of Le Mans, bringing home the #19 GMR-001 Hypercar in 13th place. Completing 372 laps of the 13.626-kilometer Circuit de la Sarthe, the result completed a week where the performance of the car and team had surprised many in the paddock. 

Finish Completes Strong Week for Le Mans Underdogs

Even before beginning the weekend, Genesis Magma Racing recognized the magnitude of the challenge they faced. The first South Korean manufacturer to contest the race faced its first 24-hour race in only its third-ever competitive start, making it a significant underdog against the more experienced teams, and the simple challenge of lasting the 24 hours of one of motorsport’s most famed events.

Sixth and ninth place in qualifying proved the potential pace of the GMR-001 Hypercar, but after the 4 p.m. start on Saturday both the #17 — started by André Lotterer — and the #19 driven by Dani Juncadella, settled into the team’s own rhythm as they focused on executing their strategy with efficiency and reliability in mind, rather than immediate performance.

However, with both cars running without any major incidents, and the team completing each pitstop equally flawlessly, this approach began to pay off as the race progressed from Saturday night to Sunday morning. After opting to stay out during the race’s first Safety Car period both cars regained the lead lap. Through the earliest hours of the morning both Mathieu Jaminet in the #19 and Mathys Jaubert in the #17 completed quadruple stints. Jaminet was able to run as high as fourth at times though Jaubert’s pace was dampened by a rear puncture that demanded an unscheduled pitstop.

Unfortunately, at around 4 a.m. having taken over from Jaminet, Paul-Loup Chatin stopped on track, the #19 needing a power cycle before it could rejoin. Though it initially appeared cured, the issue would repeat shortly after, knocking the car out of contention for a strong finish. Worse still, while challenging for points in the #17 entry, Jaubert suffered a suspension failure, putting the car out of the race on the spot.

Immediately, the team’s focus became ensuring the #19 would see the checkered flag. Though a stop to solve a mechanical issue lost the team a further four laps, it gave Chatin, Juncadella and Jaminet the best possible chance. Better still, as other Hypercar competitors also felt the strain of the pace, they were able to make up positions that, while still missing out on points, added to the many positives that the team could already take away from their Le Mans debut.

Genesis Magma Racing Team Management Quotes

Cyril Abiteboul, Genesis Magma Racing Team Principal, said: “Our first 24 Hours of Le Mans with Genesis Magma Racing ends on a positive note. Getting one car to the finish was our main objective, while the #17 unfortunately retired with suspension failure. We faced a number of reliability challenges which will be our priority moving forward. Despite this, the car showed strong potential throughout the week, especially during the first half of the race, where we were consistently fighting inside the top 10. While we faced challenges, the team showed great resilience, composure and teamwork. Everyone stayed focused, reacted calmly to every situation and worked together to achieve our goal. The drivers were also outstanding, managing both the race and the machinery exceptionally well. We leave Le Mans with the satisfaction of having achieved our main objective, but also with a very clear understanding of the areas we need to improve. Those priorities will help guide and unite us as we continue to build our foundations as a team.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director, said: “This is a great achievement for Genesis Magma Racing. In the beginning, especially last year when we started this project, it was impossible to even imagine that we, by our third race we could score points in Spa and finish the race in the 24 Hours of Le Mans. That's great. That's unbelievable. Even in our dreams, the best dreams, we cannot imagine to finish this race. The big race started last year the first time Pipo jumped in the GMR-001 Hypercar in Le Castellet, and it's not finished today and probably it will not finish at the end of the season. It will be a long race and in this race, the target is to fight for the win.”

Justin Taylor, Genesis Magma Racing Chief Engineer, said: “First 24 Hours of Le Mans and first finish. No one can ever do that again for Genesis, or for South Korea. That was the first time. I can't believe it, honestly. I knew we could do it, but seeing it now in person it's still surreal. I'm just so proud of all the people. We keep making steps forward towards our goals and today we made another one of them possible through teamwork and determination. It shows in our performances in Imola, then Spa and then how we showed up here. We keep improving and we intend to keep that path going. We’ve got 364 days from tomorrow to get going for the 2027 24 Hours of Le Mans.”

Anouck Abadie, Genesis Magma Racing Team Manager, said: “We've done it. We finished our first 24 Hours of Le Mans as Genesis Magma Racing. The whole team was waiting for the #19 GMR-001 Hypercar to cross the line to make sure that it was real. We've done it, but I'm a bit sad for the #17 car because they deserved to cross the finish line as well. For the whole team, I'm super happy, super proud. Now we need to make sure to be back even stronger next year. We still need to improve a bit because we are new and we need to work again and again together. But, the guys did an amazing job because it's the first 24 Hours for the team and to make no mistakes in the pits at all was impressive.“

Driver Quotes - #17 GMR-001 Hypercar

André Lotterer said: “We definitely showed the world who Genesis is. I think we surprised a few people and achieved more than we could hope for with our new team, new car, new brand, everything. It was definitely a great adventure at Le Mans, and we can come back proud because to have done that, in such a short time, it's quite remarkable. Unfortunately, of course, we wanted to finish the race and it ended with a technical problem that we need to understand more. It's a shame for sure. But our engine lasted, everything around it lasted until that point and we didn't have any big problems during the race which was quite remarkable. We need to study and come back stronger but I think for our first Le Mans appearance it was very positive, especially with the sister car reaching the finish to complete the weekend.”

Mathys Jaubert said: “I don't know really what happened. I think the suspension broke on the curb, which was a bit unfortunate, but we need to properly check the parts to find out.  We were having a good race, with no issues on the engine, which was quite important for us in terms of reliability. However, we are here to learn and this is now a point that we have to take a look and understand what broke and why. But it was quite fun, the car was really nice to drive, the balance was great and everything was running perfectly so I enjoyed it a lot. It has been a very long week, working a lot with the team, everybody. We made a lot of progress since day one here in Le Mans. P3 in Hyperpole 1 and then being in the running for points today it was just amazing.”

Pipo Derani said: “Of course we wanted to bring the car to the checkered flag but it was something completely out of our control. I think Genesis Magma Racing did a fantastic job up until that point. The car was running flawlessly. It is what it is sometimes. You have some mechanical failures and that's part of racing, but the good thing is that the car has shown a lot of promise and we will be back stronger. It's part of Le Mans also. You have just got to navigate through the chaos and try to bring the car to the checkered flag in the best possible way. Unfortunately, I wish I could have had a few more stints out there, but it wasn't meant to be this year.

Driver Quotes - #19 GMR-001 Hypercar

Dani Juncadella said: “As a team we came here with the goal to finish the race and we did exactly that. So, an absolutely incredible job from the whole team. Great preparation for the future and I'm pretty sure with the current car we have in the GMR-001 Hypercar, we can have a shot at winning one day. That's the best part. It was really hot at the end of the race, but the car was good to drive. Everything was going well. Even in the heat our car was very competitive, so I think that sets a lot of things we can test to prepare ourselves for the future, for any condition. We did a lot of laps, a lot of data gathered, which is great. I‘m looking forward to the next one. My next race and next Le Mans.“

Mathieu Jaminet said: “It's definitely been a roller coaster for us, but that's what you expect in your first 24 Hours, as a new team, a new car. Obviously, I think we showed better pace than maybe we expected. For sure we had a couple of issues, but we fought back. We were lucky to have a safety car and then we started to have some fun actually in the night with me, climbing up the order and having some fights with some quick cars. And when it started to look good to be well established in the top eight, we had the car have an issue. The reality comes back quick at you in endurance racing. Anything can happen from one minute to another. But no one ever gave up. We just made history. The first ever Korean brand to make it the 24 Hours of Le Mans, the first one for Genesis.”

Paul-Loup Chatin said: “Yeah, I'm super proud and super happy for the entire team. I think we deserve this finish. Le Mans is the hardest race in the world to finish, let alone to win of course. To achieve that it's thousands and thousands of hours of work behind to make sure that the car is the best prepared possible and then during the entire week it's all about details, all about management, all about team cohesion, team spirit and I think it's where we succeeded today. We work all together in the same direction and we just have to be super proud of ourselves. We wrote a bit of history today and I think it's just something crazy for the amazing job the team has done since the beginning of the program.”

LE MANS, France, June 12, 2026 — While Genesis Magma Racing’s debut in the 24 Hours of Le Mans is an undoubted milestone for the team in its first-ever year of competition, the squad and Genesis as a manufacturer offered invited media a first glimpse at one potential future project, unveiling the Genesis Magma GT3 Concept at a press conference at the Circuit de la Sarthe.

New Concept Shows One Potential Future

Speaking at a press conference hosted at Genesis’ corporate hospitality unit overlooking the final corners of the circuit, Genesis Magma Racing Team Principal Cyril Abiteboul introduced the Genesis Magma GT3 Concept alongside Genesis Chief Creative Officer Luc Donckerwolke.

“The Genesis Magma GT3 Concept is one potential future direction for Genesis Magma Racing, alongside our FIA WEC Hypercar entry, as we grow to support the entire Genesis brand,” said Abiteboul. “Since the very start, we have stated that Genesis Magma Racing is a long-term project, and here we have one possible direction we can take. Like Hypercar, GT3 is another of the recent success stories in motorsport.”

He added: “Having Genesis and Genesis Magma Racing represented there would closely link the road-going and racing sides of the brand and add further to our profile in world motorsport.”

The Genesis Magma GT3 Concept has been developed in alignment with GT3 technical regulations, reflecting a performance-led approach shaped by motorsport requirements. Conceived as an independent study, it explores how race-driven architecture, aerodynamics and engineering principles could inform future Genesis performance vehicles, rather than being derived from an existing road-going model.

During the same press conference, the Magma GT Concept — first revealed in November alongside the GV60 Magma — was presented with an all-new interior, illustrating a parallel exploration of how race-inspired thinking could translate into a refined road-going grand tourer. Together, the two concepts highlight one potential pathway for connecting Genesis’ motorsport ambitions with its evolving performance portfolio, without confirming specific production or racing plans.

“The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance,” explained Donckerwolke. “The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance — from refined grand touring to uncompromising motorsport.”

Continued Expansion at Le Mans and Across Europe

Alongside its motorsport ambitions, Genesis continues to accelerate its European growth strategy. After announcing last year its expansion into new markets in Italy, France, the Netherlands and Spain, the manufacturer is now preparing for further entry into Poland, Austria, Portugal and Denmark as part of its long-term global vision.

Genesis’ presence at the 24 Hours of Le Mans has also expanded, one year on from the first European showing of the GMR-001 Hypercar design — then only a show car. Now a fully-fledged Hypercar team, a Le Mans debut makes them the first Korean manufacturer to participate in the famous race, as well as providing the toughest examination of the team operations and the reliability of the GMR-001 Hypercar while still at a very early point in the life of the team and car.

Further underscoring its presence at Le Mans, Genesis will showcase two evolved X Gran Convertible Concept models — originally introduced at the 2025 Seoul Mobility Show — during the Drivers’ Parade in Le Mans city center later today. Building on the earlier concept, these latest iterations represent a refined and more visually striking evolution, further aligning the model with Genesis’ expanding Magma portfolio. As an architectural study rooted in the G90, the updated concepts embody a more pronounced expression of Magma design, reinforcing Genesis’ commitment to continuous enhancement and progressive luxury.

Both vehicles feature distinctive color and material selections while exploring a more open, emotional and human interpretation of Genesis luxury. One model, finished in Liquid Titanium, expresses the dynamic qualities of the racing environment through its GMR-inspired colorway, while the other — in Midnight Teal — embodies a calmer, more sophisticated palette, complemented by tartan-inspired textiles for a relaxed yet elegant atmosphere.

The X Gran Convertible Concepts will be driven by Genesis brand ambassador and race advisor Jacky Ickx, alongside reserve driver and Genesis Magma Racing trajectory driver Jamie Chadwick.

These enhanced concept models further explore an emotional and approachable form of Genesis luxury, where racing energy, hospitality, elegance and quiet refinement coexist through materials, colors and atmosphere. Their appearance highlights the brand’s evolving design identity and its growing connection with global motorsport audiences beyond the circuit.

LE MANS, France, June 12, 2026 — Building on its previous Le Mans participation, Genesis steps up to the Hypercar class at the prestigious 24 Hours of Le Mans, marking a defining new chapter in its global motorsports journey.

At a press conference held within the Genesis Hospitality inside the famed Circuit de la Sarthe, the brand unveiled the Magma GT3 Concept, outlined a potential future vision for Genesis and Genesis Magma Racing, and shared plans to expand its presence into new European markets as part of its broader global growth strategy.

Through their entry with the Genesis GMR-001 Hypercar in the Hypercar class at the race, held June 13-14 (local time) in Le Mans, France, Genesis Magma Racing aim to mark a new milestone in Korean motorsports history while demonstrating their brand competitiveness in the global market.

José Muñoz, President and CEO of Hyundai Motor Company, said, “Genesis has grown faster than any other luxury automotive brand, and we’re thrilled to be competing in the world’s toughest endurance race where we’ll be able to validate our performance under pressure. We’re humble, but we’re hungry, and we know there is hard work ahead. We’re bringing lessons from the track to our Magma performance vehicles and in how we run the business. In a 24-hour race where anything can happen, the team needs to be seamless in how we support each other and find creative solutions to win. It’s a perfect analogy for how we’re managing uncertainty and focused on delivering exceptional vehicles, technology and service for our customers.”

Early Momentum in WEC Debut Season Sets the Stage for Le Mans

Genesis Magma Racing have already demonstrated competitiveness in their debut season in the FIA World Endurance Championship (WEC).

Notably, the team secured points in Round 2 at the 6 Hours of Spa-Francorchamps, proving its stable driving performance and operational capability despite being in its inaugural season.

Building on this experience, Genesis will prioritize completing the 24-hour race at Le Mans, while also striving to deliver competitive results.

Magma GT and Magma GT3 Concepts Signal Next Evolution in Performance Vision

At Le Mans, Genesis unveiled the Magma GT Concept and Magma GT3 Concept, outlining a clear vision for the brand’s future across luxury performance and motorsport.

While an earlier version of the Magma GT Concept was revealed in November 2025, the model has since been reintroduced at Le Mans with an all-new interior, reflecting the evolution of the Magma program. Conceived as a two-passenger luxury grand tourer, the Magma GT Concept blends athleticism and elegance in a manner distinctive to the brand. Its design is defined by a low-slung front end, wide fenders and dynamic mid-engine proportions, while sculptural surfaces and aerodynamic detailing highlight the brand’s Athletic Elegance philosophy.

Inside, the concept combines a twin-cockpit layout with a driver-centric architecture, centered around an analog instrument cluster inspired by motor racing timekeeping instruments and complemented by tactile controls that emphasize precision and engagement. The result is a refined yet immersive cabin that reinterprets the modern luxury GT experience — balancing performance, comfort and craftsmanship.

Making its global debut at Le Mans, the Genesis Magma GT3 Concept outlines a potential future direction for Genesis Magma Racing as it expands beyond its FIA WEC Hypercar program. Conceived as part of a long-term motorsport strategy, the concept reflects the growing relevance of GT3 competition and its potential to strengthen the connection between Genesis’ road cars and racing activities, positioning both the Genesis and Genesis Magma Racing brands within this category to more closely link road-going and racing portfolios while further elevating their profile in global motorsport.

The Genesis Magma GT3 Concept has been developed in alignment with GT3 technical regulations, reflecting a performance-led approach shaped by motorsport requirements. As an independent study, it explores how race-driven architecture, aerodynamics and engineering principles could inform future Genesis performance vehicles, rather than being derived from an existing road-going model.

Optimized for performance, the GT3 Concept features widened tracks, a prominent front splitter, enlarged ducts and a door-mounted fin to enhance aerodynamic efficiency and cooling. Advanced thermal management strategies, along with a race-focused rear structure incorporating a fixed wing and diffuser, support durability under endurance racing conditions.

Developed in collaboration with Hyundai Motorsport, the GT3 Concept remains under exploration, with architecture, components and potential development pathways yet to be defined. As one of several possible scenarios, it demonstrates how Genesis is exploring opportunities beyond LMDh.

Together, the Magma GT and GT3 Concepts illustrate a cohesive approach, where motorsport serves as both inspiration and testing ground for future Genesis performance and design.

Luc Donckerwolke, Chief Creative Officer of Genesis, said, “The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance. The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance — from refined grand touring to uncompromising motorsport.”

Motorsport as a Catalyst for Global Expansion

Alongside its motorsport ambitions, Genesis continues to accelerate its European growth strategy, expanding into new markets including Italy, France, the Netherlands and Spain, while preparing for further entry into Poland, Austria, Portugal and Denmark as part of its long-term global vision.

The brand’s presence on the world stage — through both endurance racing and market expansion — reflects a unified strategy to elevate Genesis as a modern, performance-driven luxury brand.

A Presence Beyond the Track

Further underscoring its presence at Le Mans, Genesis will showcase two evolved X Gran Convertible Concept models — originally introduced at the 2025 Seoul Mobility Show — during the Drivers’ Parade in Le Mans city center later today. Building on the earlier concept, these latest iterations represent a refined and more visually striking evolution, further aligning the model with Genesis’ expanding Magma portfolio. As an architectural study rooted in the G90, the updated concepts embody a more pronounced expression of Magma design, reinforcing Genesis’ commitment to continuous enhancement and progressive luxury.

Both vehicles feature distinctive color and material selections while exploring a more open, emotional and human interpretation of Genesis luxury. One model, finished in Liquid Titanium, expresses the dynamic qualities of the racing environment through its GMR-inspired colorway, while the other — in Midnight Teal — embodies a calmer, more sophisticated palette, complemented by tartan-inspired textiles for a relaxed yet elegant atmosphere.

The X Gran Convertible Concepts will be driven by Genesis brand ambassador and race advisor Jacky Ickx, alongside reserve driver and Genesis Magma Racing trajectory driver Jamie Chadwick.

These enhanced concept models further explore an emotional and approachable form of Genesis luxury, where racing energy, hospitality, elegance and quiet refinement coexist through materials, colors and atmosphere. Their appearance highlights the brand’s evolving design identity and its growing connection with global motorsport audiences beyond the circuit.

LE MANS, France, June 12, 2026 — Genesis Motor Europe today announced its expansion plans into four additional European markets: Austria, Denmark, Portugal and Poland — marking a significant step forward in the brand’s long-term European growth strategy. 

Following the brand’s initial launch in Germany, Switzerland and the United Kingdom in 2021, Genesis has expanded into France, Italy and the Netherlands so far in 2026, with Spain set to follow in Q4. As the brand continues to grow and evolve in Europe, Genesis confirmed its plans to expand into five key European markets by 2027, strengthening its footprint in Northern, Eastern and Southern Europe and building its presence in Western Europe and the Iberian Peninsula. 

The announcement made at the Circuit de la Sarthe during the 24 Hours of Le Mans race weekend increases Genesis’ European presence to 11 markets and comes after significant growth on the continent in the first half of 2026. So far this year, the brand has opened two dedicated European dealerships in the Netherlands and Italy, with new locations to follow in Q3. By 2027 the brand also plans to have more than 50 sales locations operational across Europe. 

Peter Kronschnabl, Managing Director of Genesis Motor Europe, said, “Genesis’ expansion into Austria, Denmark, Poland and Portugal confirms our commitment to Europe and our ambition to redefine the premium automotive segment. We are excited to bring the Genesis line-up to more customers across Europe, supported by strong and committed retail partners. Each new market represents a unique opportunity to connect with customers who value our distinctive Korean vibrancy, ‘Son-Nim’ hospitality ethos and distinctive design.” 

Another Step Forward for the Genesis Brand 

The legendary 24 Hours of Le Mans race provided the backdrop for Genesis’ expansion announcement. The brand also used the opportunity to unveil its new Magma GT3 Concept, reflecting a performance-led approach shaped by motorsport requirements. 

The weekend also marks the official debut of Genesis Magma Racing at the iconic track. As the first Korean team to compete in the World Endurance Championship, the team has already achieved a two-car finish at the 6 Hours of Imola and scored points at the 6 Hours of Spa-Francorchamps this season. 

LE MANS, France, June 12, 2026 — Genesis Magma Racing scored a shock result in their first 24 Hours of Le Mans, as both GMR-001 Hypercars qualified in the top 10 for the event. Having progressed through both Hyperpole sessions, Paul-Loup Chatin and André Lotterer placed the cars seventh and 10th in the final session to complete a strong team performance.

Focus Remains on Race Despite Qualifying Pace

The team, the first South Korean manufacturer to compete in the famous endurance race, started the event with their focus firmly on working on the reliability and drivability of the car.

Throughout the practice running, the team worked on a number of setup solutions, improving the car at every opportunity, as well as confirming the performance of the Two-Line design headlights in competition for the first time during Wednesday night’s two-hour session, which finished at midnight.

The team’s qualifying campaign began on Wednesday evening, with Pipo Derani and Dani Juncadella at the wheel of the two GMR-001 Hypercars. Juncadella briefly had the #19 entry as high as fourth before those behind found further improvements. The Spaniard ended the 30-minute session 11th, with Derani holding 13th to progress to the Hyperpole 1 session for the fastest 15 in the 18-car Hypercar class.

For the first Hyperpole session, Mathys Jaubert and Mathieu Jaminet took the wheel of the two cars. Both drivers had their starring moments in the 20-minute session, Jaminet second fastest after the opening flying laps. Jaubert — the youngest driver on the Hypercar grid this season — claimed the top time with just a minute left, though he would finish the session third quickest to secure Lotterer a spot in Hyperpole 2 session.

The experienced German lost his first flying lap to track limits, limiting his efforts to ninth place.

Chatin’s first lap placed the #19 on the edge of the top five, and though the French driver improved on his own time, he could not improve his position as others found extra pace in the critical moments of the session.

Despite the promising pace shown throughout the qualifying and practice sessions, Genesis Magma Racing’s focus remains on securing classified finishes for both its cars on the team’s 24 Hours of Le Mans debut. The season’s longest — and also most important — race is a significant challenge for any team, let alone one in only its third race, making the team undoubted underdogs in both reliability and performance. However, the squad remain focused on executing a trouble-free race of their own, knowing that this can bring its own rewards, as seen already this year.

Genesis Magma Racing Team Principal Quote

Cyril Abiteboul, Genesis Magma Racing Team Principal, said: “P6 and P9 is obviously an outstanding performance for our first entry in Le Mans. It was already a great feeling yesterday to have both cars make it through to Hyperpole, but it was another level of team effort to achieve what we did today. Even though it's all about the race and what we do on Saturday and Sunday, despite being a new entrant in the sport, we were keen on demonstrating our ambitions. Since the program started, we have said that the GMR-001 Hypercar is a healthy race car, that this team has potential, that the drivers are good — there is nothing better than a good old qualifying session to show it, and that's exactly what we did. But again, the most difficult part is yet to come, so now it's back to the drawing board and full focus on the race weekend."

Driver Quotes - #17 GMR-001 Hypercar

Pipo Derani said: “It was nice to get to see what the car can do. Obviously, we made it with the two cars through to Hyperpole after my session, which was already a mega job. Super happy. Obviously, we still believe there's a couple of things that could be better, but let's take the positives. It was great for the team and continue to improve throughout the weekend, but very positive quality for us today.”

Mathys Jaubert said: “It was something special. It was my first time qualifying in Hypercar. Last year, I really enjoyed doing this in LMP2, but this was my first experience in a Hypercar. I had an issue with the dash and wasn't able to see my lap time or whether I was improving, so I was driving without really knowing where I stood. In a way, though, it simplified things. I just told myself, 'Okay, push as much as possible and let's see what the result is at the end.’ And actually, it wasn't bad. I tried to push as much as possible without making mistakes. We always try to push at 100%, but still leave a little margin here and there, and in the end it was a nice lap.”

André Lotterer said: “An amazing effort from the whole team to come this far with our car. It's a new team and a new car, so hats off to everyone because that's already a hell of an achievement. It was unexpected, you know. We came here with no expectations because we knew performance would be difficult, but in the end, somehow, we were there. On my side, I didn't do any qualifying preparation or anything like that. I hadn't driven the car on low fuel with new tires, so I had to adapt. Then I got a track limit on my first lap, which was deleted, so I had to try again on the second one. After that, the rhythm was gone, and I also had a slow puncture, but it's still a really positive result. We also managed to prepare well for the race, which is important too. Anyway, I'm very happy for the whole team. It's good motivation heading into the race."

Driver Quotes - #19 GMR-001 Hypercar

Paul-Loup Chatin said: “I'm super proud and happy for the entire team. Having both cars in Hyperpole 2 for our first year at Le Mans is just amazing. Everyone has done an incredible job, and tonight we have to celebrate! Tomorrow, we'll be back and fully focused on the race, of course, but it's part of motorsport. There are milestones in the development of a project that you need to reach and celebrate. I think we can be super proud tonight. Of course, we had never run a set of tires before Hyperpole because we were very focused on the race. It was a bit of a surprise to be in Hyperpole 2, so we were probably not the best prepared for that. But in the end, P7 is an amazing result, and now we can focus on the race.”

Mathieu Jaminet said: “Pretty incredible qualifying. Obviously, on car #19, we had a small technical issue. We had to change the engine, and a few things didn't go as well as we wanted. So, you know, we had a lot of uncertainties going into Hyperpole. Everything worked out more or less okay, just enough to make it through. The same goes for car #17. And then, André and Paul-Loup did the job at the end. We will start P6 and P9, for our first Le Mans. If someone had offered that to me 10 days ago, I would have definitely taken it. So yeah, it's an amazing first step. Obviously, what counts is the race, but we can be proud of what we achieved today. Now, we start preparing for the race.”

Dani Juncadella said: “It was an exciting session. It was my first time qualifying the car with low fuel and new tires, which was exciting. We were only nine-tenths from the quickest cars in the first qualifying session. That we very exciting already for our first time at the 24 Hours of Le Mans, and my first time personally here in a Hypercar. Then Mathieu and Paul-Loup did a superb job in Hyperpole. A massive congrats to the whole team for a great car.”

LE CASTELLET, France, June 4, 2026 — Genesis Magma Racing expect a tough challenge as it makes its 24 Hours of Le Mans debut. Despite promising results in the first two rounds of the FIA World Endurance Championship (WEC), including a first points finish at the 6 Hours of Spa-Francorchamps, the team has reset expectations for its first start in the centerpiece of the season.

Team Prepared for Milestone Event

The team, which is entering a pair of GMR-001 Hypercars in the race, will become the first South Korean manufacturer ever to compete in the famous endurance race. To mark the occasion, the team’s two cars will run in a special livery returning to the Magma Orange to red gradient design first shown at Le Mans last year on the GMR-001 Hypercar show car in the manufacturer village.

Recognizing that the 24 Hours of Le Mans is a rigorous test of any team and car, and even more so for a squad in its position — going into just its third-ever competition — Genesis Magma Racing has set humble ambitions for the race. The team’s immediate aim is for both its cars to be recorded as classified finishers, requiring the cars to complete 70% of the total distance completed, as well as be running at the end of the race. This goal requires not only reliability from the cars, but also a mistake-free performance from the pit crew, making the race an all-round test for the team.

For the race weekend, Genesis Magma Racing will also host guests from the growing number of Genesis markets around the world, along with the senior leadership across its global organization. In addition to the Genesis booth in the Manufacturers’ Village, Genesis will also have a strong presence in the paddock this year, bringing to the circuit a taste of its hospitality philosophy of treating every customer as its “Son-nim,” or honored guest, at its global network of studios and showrooms.

To complete its preparations, Genesis Magma Racing completed an endurance test at Le Castellet. The test gave each of the team’s drivers, including Official Reserve driver Jamie Chadwick, time at the wheel of the GMR-001 Hypercar. A night stint gave Paul-Loup Chatin his first laps in the car in darkness, gaining his first experience of the strong pool of light created by the car’s Two-Line headlamps — a signature element of all Genesis designs.

As well as the experience of the 24-hour test, the team continues to learn with each session it completes. Through this process the team has been able to implement many small advances — both technical and operational — based on issues encountered in the first two rounds that will benefit the team at Le Mans. 

Genesis Magma Racing Team Management Quotes

Cyril Abiteboul, Genesis Magma Racing Team Principal, said: “Our debut at the 24 Hours of Le Mans is a huge moment for Genesis Magma Racing. From the moment we made the announcement of the program, there have been a lot of eyes on this date. Becoming the first South Korean manufacturer to compete at Le Mans is a huge honor, and we will have many guests from Genesis around the world that we can show our work to and bring into the world of motorsport and the unique atmosphere of the 24 Hours of Le Mans specifically. However, we know that the race is going to be a massive challenge for us — for the reliability of the car, for our operations as a team — so we have to be realistic with what we expect, even after a good start to the WEC season. If we can bring both GMR-001 Hypercars to the finish, that will be the biggest positive we can take for the rest of the year.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director, said: “The 24 Hours of Le Mans is the race for a driver and an iconic race in motorsport. It is a unique challenge. For Genesis Magma Racing, it is our first Le Mans, and being part of it represents another important step in our story. From a sporting perspective, our target is to have a clean race and maximize every opportunity and keep improving throughout the event. The race is not only about speed, but also about managing energy — the car’s and your own — concentration and avoiding mistakes over the 24 Hours. The most important thing for a driver is to be able to arrive at the start of the race fully prepared and 100% physically and mentally. Le Mans is very demanding from the first day at the track until the checkered flag. Every detail matters to make the weekend as smooth as possible. Clear communication between driver and engineer, traffic management and consistency over the length of a stint are all crucial.”

Justin Taylor, Genesis Magma Racing Chief Engineer, said: “There is no race on the calendar that stresses a program quite like Le Mans. The combination of high speeds, long hours and inclement weather creates a unique set of technical challenges that you simply cannot fully replicate in testing or other WEC events. Reliability is the fundamental requirement for a race of such nature and it is our focus for now. The first two rounds of the season gave us a clearer picture of where our car and our processes needed to mature. We identified specific areas of sensor failure recognition as well as driver interface usability that were holding us back and we've worked hard to implement solutions ahead of Le Mans. We have set up a test plan for the prologue to validate our efforts and allow for adaptation before the race week begins. In the race, our objective is straightforward: finish with the checkered flag waving.”

Driver Quotes - #17 GMR-001 Hypercar

Pipo Derani said: “I’m very much looking forward to the 24 Hours of Le Mans. It’s such a special race. Of course, there’s the World Endurance Championship, but Le Mans is such a special race, if not the most iconic race in the world. We were not expecting the result we had at Spa. We worked hard for it, but as a team we want to keep our feet on the ground and make sure we tackle Le Mans with humility. It's not going to be an easy task. It’s by far the biggest challenge we’ve had so far. But as we’ve already proved, we are ready for any task. Regardless of how difficult it is, we throw ourselves in. We want to gather as much experience as possible, hopefully get the GMR-001 Hypercar to the end, so that we can use all that knowledge to become a better package for the second half of the season and into next year, and any result we achieve this year is a bonus.”

Mathys Jaubert said: “My Hypercar debut at the 24 Hours of Le Mans is obviously something very special for me. It’s a race every driver dreams about, so to be part of it with the #17 team is a proud moment. I’m really looking forward to the atmosphere, the fans and experiencing the race from inside a Hypercar for the first time. The goal is to have a clean race, maximize every opportunity and bring home a strong result for Genesis Magma Racing. After the strong result at Spa, the team has good momentum, but Le Mans is a different race and we need to stay focused and execute everything perfectly over 24 hours. My LMP2 experience from last year will definitely help because I already know how intense the event is, especially with traffic, night driving and the rhythm of the week. But racing the GMR-001 Hypercar at Le Mans will still be a completely new challenge.”

André Lotterer said: “The 24 Hours of Le Mans means a lot, not only to me, but all the drivers competing there. It has so much history. It has created heroes of brands and drivers. It’s a race where everyone wants to shine. It’s even sweeter if you win, which I’ve been lucky to taste three times, so Le Mans has been good to me. I always love going there. It’s a pleasure to drive on that track, and I’m very excited to go there with our new team and drive the GMR-001 Hypercar there for the first time. The special livery is a real success. The design team did really well. The gradient came out nicely and it will be a nice pop of color on track. For the race we’re focusing on ourselves, trying to do the best with what we have learned so far. It’s always also a big task to be able to reduce the amount of problems and avoid penalties for 24 hours, but who knows? There’s always a lot that can happen at Le Mans.”

Driver Quotes - #19 GMR-001 Hypercar

Paul-Loup Chatin said: “Le Mans is special. It’s the most important and most beautiful race of the year. I come from Chartres, which is only an hour from Le Mans, so it’s completely my home race. A lot of the efforts we make the entire year are for the 24 Hours of Le Mans, so I cannot wait to be there. My first laps in the GMR-001 Hypercar were really good, a super first impression. The team have done a really good job with the lights — the visibility is impressive. We know that Le Mans by night is magic, but if you are capable to see a tiny bit more than the others you have a bit more confidence. The whole car looks great. I think everybody expected an orange livery for us to start the year, but it was nice to start the year with the liquid metal and black, and now we have arrived at the big one to have the full Genesis Magma color on our car.”

Mathieu Jaminet said: “I’m really looking forward to the 24 Hours of Le Mans. It’s the highlight of the year for every single team and driver. I always feel that it is a very special event, especially being French and having a lot of fans there, so you get to feel a bit like a rockstar for a few days. It’s only our third race as Genesis Magma Racing, and our first race that’s more than six hours. Looking at the first two races, we know that the GMR-001 Hypercar has great potential, but we’ve still had small issues here and there that the team has been pushing flat out to solve and be as prepared as possible. As a team we’ve been working well since the start of the season, so we want to keep it that way and have a clean race. Seeing the checkered flag without any issues would be a bit of a win, and if we manage that we should also have a bit of pace to challenge some other cars, so let’s see where we end up.”

Dani Juncadella said: “I’m excited for our debut at Le Mans — it’s the biggest race of the year and to be taking part with a Hypercar is something to be proud of. Le Mans is obviously a highlight of the year. It’s a race that I’m super experienced with — I’ve only done it two times before in LMGT3, so it’s a new challenge for me in the Hypercar class. It’s going to be a long week of preparation with the Prologue, which will help us get some laps already and I can see how it compares to the GT car. Physically, Le Mans is not the hardest race because you have a lot of long straights where you can rest, but it’s nevertheless a 24-hour race so it’s always a big test for everybody. We did an endurance test at Le Castellet, so we think we’ve made some steps forwards to move on from the small setbacks we’ve had at Imola and Spa, so the car should be in a good place.”

LE CASTELLET, France, June 3, 2026 — Genesis Magma Racing has partnered with Le Mans-based furniture designer and design studio Racing & Emotion, naming them a new Official Licensing Partner. The collaboration between Racing & Emotion and Genesis Magma Racing marks the creation of the team’s first collectible design and lifestyle partnership, with bespoke products from the company incorporated into the team’s hospitality spaces for the 24 Hours of Le Mans. 

Inspired by the Legend of Le Mans 

Racing & Emotion was founded as a tribute to motorsport, based in the city where the 24 Hours of Le Mans has been responsible for creating legends of manufacturers and drivers for more than a century. Racing & Emotion creates motorsport-inspired collectible design pieces and furniture celebrating racing culture, craftsmanship and the heritage of Le Mans. 

Now the Magma livery that will appear on both Genesis GMR-001 Hypercars for their debut at the 24 Hours of Le Mans will join some of the most famous liveries in racing as part of the Racing & Emotion collection. The identity and philosophy of Genesis Magma Racing will be translated into several designs from the Racing & Emotion range, including the signature Art Ball Chairs and other limited-edition objects inspired by the GMR-001 Hypercar. 

“Through this multi-year collaboration, our two brands unite around a shared commitment to luxury, craftsmanship and savoir-faire, each within their own field of expertise,” said Benoit Fraylon, Racing & Emotion Founder. “With Genesis Magma Racing, we found a common vision where passion, performance and design naturally converge. Together, our ambition is to transform that racing emotion into collectible design pieces and works of art, extending the experience beyond the track and bringing the spirit of Genesis Magma Racing into living spaces.” 

Four signature Art Ball Chairs — two each carrying the #17 and #19 numbers of the GMR-001 Hypercar in the race — will be part of Genesis’ hospitality setup during the 24 Hours of Le Mans, showcasing the product to the manufacturer’s invited guests and the potential of the new partnership. 

Racing and Design Combine for Genesis Magma Racing 

For Genesis Magma Racing, collaborating with an exciting motorsport-inspired, design-led brand reflects the team’s own values and philosophy and that of the Genesis brand it represents in the FIA WEC competition. 

In contrast with Racing & Emotion’s philosophy of motorsport inspiring design, the GMR-001 Hypercar is inspired by Genesis’ own “Athletic Elegance” design philosophy. In the creation of the team, the manufacturer has been able to take this to the natural extremes allowed within a specially designed race car. The GMR-001 Hypercar features the same simple parabolic lines seen in all Genesis models, as well as the iconic Two-Line headlamps that will be crucial during the hours of darkness on track during the 24 Hours of Le Mans. 

Though only in their first season of racing in the FIA WEC, Genesis Magma Racing have already captured the attention of many fans after its competitive debut at the 6 Hours of Imola and first points-scoring finish at the 6 Hours of Spa-Francorchamps last month. However, a first visit to the 24 Hours of Le Mans is a further significant challenge for the team, especially coming so early in the history of the team. 

“Le Mans, and the 24 Hours of Le Mans, is a central point of the FIA WEC season,” said Genesis Chief Creative Officer Luc Donckerwolke. “Success at Le Mans can create legends of manufacturers, and that is what Racing & Emotion’s designs celebrate with some of the color schemes that have become timeless symbols and transcended motorsport to become icons of their own.” 

He continued, “This is obviously something we aim for with Genesis, Genesis Magma Racing and the Magma livery the GMR-001 Hypercar will carry at Le Mans. We know we have a lot of work to do before we can earn a place to join the rich heritage legacy of endurance racing celebrated through Racing & Emotion’s creations, but to be included alongside them is certainly a small first step.” 

NEW YORK, June 2, 2026 — Timed to Marilyn Monroe’s centennial, Genesis unveils “Manifesting Marilyn: The Making of an Icon,” an immersive exhibition at its flagship brand space, Genesis House, that reveals a side of one of the world’s most recognizable figures rarely discussed: her intelligence, ambition and intentional self-authorship.

The world knows Marilyn Monroe as an image, glamorous, timeless, mythic. This exhibition uncovers what the headlines often missed. Monroe dared to dream beyond circumstance, studied the world around her, built power within a restrictive system and made her future visible before anyone else could fully see it. She understood that her image was a tool, not her totality, and engineered her own transformation from Norma Jeane into an enduring icon.

“Manifesting Marilyn speaks to the courage required to imagine beyond expectation,” says Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “Marilyn’s story reminds us that icons are shaped through vision, discipline, resilience and the willingness to begin again. At Genesis, and through this latest installation at Genesis House, that ethos of becoming informs how we think about design, culture and hospitality, and how we create experiences that look forward with intention.”

While visitors move through reimagined headlines, an intimate office, a dedicated library, a vanity that reframes glamour as craft, a cinematic experience and a reflective new beginnings space, they encounter not a myth, but a woman who dreamed with intention and built a future beyond expectation. From Norma Jeane to Marilyn and beyond, the Cellar Stage brings self-creation to life as an immersive experience of light, reflection and legacy.

As “Manifesting Marilyn: The Making of an Icon” invites visitors to reconsider Marilyn Monroe through the lens of intention, intellect and self-authorship, the exhibition’s opening night will be attended by Chloë Sevigny, whose career has been defined by a similarly thoughtful and unconventional approach to storytelling. Known for her discerning eye and enduring influence across film, fashion and culture, Sevigny brings a modern sensibility that aligns naturally with the exhibition’s reframing of Marilyn as someone who shaped her own narrative.

“Marilyn has always represented far more than the image people project onto her,” said Chloë Sevigny. “What I find so compelling about Manifesting Marilyn is how it honors her ambition and the agency she claimed in shaping her own story. It feels incredibly resonant today, and Genesis House creates a space that invites you to look closer and reflect on how icons and individuals are truly made.”

The Exhibition

The exhibition unfolds across six distinct spaces, each revealing a different dimension of Marilyn’s mind and method:

• “The Headline Room – The Rewrite:” This space challenges reductive narratives by reimagining headlines about Marilyn and restoring her as the author of her own story rather than a subject of public myth.
• “Marilyn’s Office – Mind of the Strategist:” Set within her working environment, this gallery presents Marilyn as a driven businesswoman through original documents, personal materials and artifacts that highlight her role as a strategic decision-maker.
• “The Library:” Featuring books from her personal collection, this space reveals Marilyn’s intellectual curiosity and engagement with literature, psychology and philosophy.
• “The Vanity:” This environment reframes glamour as an intentional practice, using personal objects and wardrobe to show how Marilyn constructed and controlled her public image.
• “The Screen Experience – The Transformation:” Through immersive visuals and her own voice, this cinematic installation traces her evolution from Norma Jeane to global icon, emphasizing the discipline and determination behind her transformation.
• “The New Beginnings Hall:” The final space invites visitors to reflect on their own next chapter and consider the legacy they will create. 
   

Developed in partnership with Authentic Brands Group (Authentic), owner and steward of the Marilyn Monroe estate, the exhibition reflects a shared commitment to preserving and celebrating the legacy of one of the most important figures in arts and culture on what would have been her 100th birthday.

“Seeing the world of Marilyn Monroe come to life through the vision of Genesis House provides a unique way for fans and new audiences alike to see her through a new and modern lens without being disruptive to her legacy,” said Dana Carpenter, executive vice president, Entertainment at Authentic. “This space reflects who she was beyond the image and allows each visitor to see her as a unique multifaceted individual who continues to make a generational impact.”

As Genesis House celebrates Marilyn Monroe’s 100th birthday through “Manifesting Marilyn: The Making of an Icon,” New York City will also honor her enduring legacy with a special lighting of the Empire State Building. To mark the occasion, Genesis House will livestream the iconic illumination on its showroom LED screen. Together, the exhibition and lighting underscore Marilyn’s lasting impact on culture, creativity and popular imagination, and reflect the continued resonance of her story.

Genesis takes inspiration from Marilyn’s ability to transcend expectations. Her story mirrors the brand’s conviction that icons are not defined by legacy alone. They are shaped through intention, design and the courage to make something new manifest. Her centennial becomes an invitation for every guest to move beyond the narratives written about them and step into the future they will write for themselves.

Visitor Information

“Manifesting Marilyn: The Making of an Icon” is now open to the public through Aug. 2, inviting visitors to experience an immersive exploration of Marilyn Monroe’s life, intellect and self-authorship. The experience continues upstairs with a curated replica of Marilyn’s personal library, offering a tribute to curiosity, learning and the quiet work of becoming. Guests can also enjoy specialty food and beverage offerings at the Genesis House Restaurant throughout the installation.

LE CASTELLET, France, June 1, 2026 — Genesis Magma Racing has revealed the special livery that will be carried by the team’s pair of GMR-001 Hypercars for the team’s debut at the 24 Hours of Le Mans. The design returns the team’s livery to the Magma-inspired livery shown at the Genesis area of the Manufacturer Village at the 2025 event.

Inspired by Korean Energy and Culture

The livery’s colors take inspiration from the lava at the heart of the Magma name, created in reference to the volcanic origins of the Korean peninsula and the energy that lies below the surface of South Korea. The presence of power below the surface is also present in Korean culture, embodied by the humble confidence shown by the country’s people in the public eye.

Like them, Genesis Magma Racing has high targets and confidence that it can achieve them, but also embodies a humble approach, especially in its debut year in the FIA World Endurance Championship (WEC). Despite surprising many by scoring points in just its second race in the championship at last month’s 6 Hours of Spa-Francorchamps, Genesis Magma Racing remains focused on the reliability of the GMR-001 Hypercar and the challenge of reaching the finish in its first 24-hour race.

“For the entire Genesis brand, including of course Genesis Magma Racing, design is one of the foundational pillars,” said Genesis Chief Creative Officer Luc Donckerwolke. “Fans and supporters have been vocal in their love of the Magma Orange concept livery that was unveiled last year, and, as always, Genesis takes our supporters’ feedback into consideration by bringing it to reality with a bold evolution. More than a race livery, it’s an artful statement — where color and form convey the unique performance identity of Genesis.”

The gradual color shift over the length of the GMR-001 Hypercar flows from the signature Magma Orange at the front — a hue symbolizing Korea’s vibrant energy — to deep red at the rear, evoking a sense of speed and rising intensity, mirroring both the temperature of a high-performance engine and the acoustic shift of the Doppler effect as a car passes at full speed. The livery retains the hangeul lettering for “Magma” (마그마) over the length of the car, now in a contrasting gradient, running from red at the front of the car to Magma Orange at the rear.

The team’s two cars – #17 and #19 – will both carry the design for the 24 Hours of Le Mans. The two liveries differ in the #19 sporting white Genesis and Genesis Magma Racing logos and additional highlights compared to the orange and black of the #17 entry.

Working With Technical Partner to Perfect Design

“The 24 Hours of Le Mans is the biggest weekend of our year,” said Genesis Magma Racing Team Principal Cyril Abiteboul. “It is the toughest test we face during the FIA WEC season, especially as a team in our first season, but it is also our biggest opportunity to show the identity of Genesis and Genesis Magma Racing to the world through racing.”

He added: “Since we launched the team in December 2024, Magma has been a key part of our name and our identity, so to be able to bring Genesis Magma fully to life on track is very important. The cars look fantastic, and as a team we will be working to make sure our performance matches the level of attention that has gone into creating the designs.”

Donckerwolke explained: “As we do for every production car, we will keep innovating and testing new solutions to always be recognized and unique. Genesis global design has worked hand in hand with the racing team to create a striking yet lightweight livery for the biggest race of the 2026 WEC season, the 24 Hours of Le Mans.”

To bring the design to life, Genesis Magma Racing has worked closely with Technical Partner HEXIS to perfect the gradient design to look its best both standing on the grid and racing at full speed. Drawing on the expertise of HEXIS and its latest generation of wrapping films, these ultra-conformable adhesives have been specially developed to enhance the colors from every angle. The specially engineered films are capable of enduring the harsh conditions of endurance racing, from high-velocity airflow and heat to track debris. To guarantee this, HEXIS’s BODYFENCE steps in as an invisible armor; this advanced paint protection film keeps the livery spotless and fiercely glossy, ensuring that gravel and track grit won't dull the design, all without adding unnecessary weight, while meeting the strict design brief for the livery. From the afternoon sun to the dead of night on the Mulsanne Straight, the GMR-001 Hypercar will catch the light in a unique way, ensuring a spectacular visual impact without compromising the car’s performance.

SEOUL, May 20, 2026 — The Genesis GV60 Magma has received distinction for Product Design at the 2026 Red Dot Award in the “Cars and Motorcycles” category. The coveted accolade recognizes the model’s exceptional and innovative design.

“Magma is always the superhero of Genesis; a bionic cocktail between the values of the original model, the donor vehicle and this extra facet,” said Luc Donckerwolke, Chief Creative Officer of Genesis.

The GV60 Magma is the first production model to emerge from Genesis’ luxury high performance Magma program, officially marking the brand’s entry into the high-performance market. The program — named after the unseen energy of molten rock beneath the earth’s surface — aims to create a high-performance version of each vehicle in the Genesis lineup. Embodying the brand’s “Athletic Elegance” philosophy, the GV60 Magma is engineered to provide a sophisticated yet thrilling combination of luxury and high performance and create a deeper emotional connection between the driver and the car.

High-Performance Exterior Design

The exterior design of the GV60 Magma emphasizes the presence of “subtle, untapped power” steering away from overtly ostentatious or aggressive styling. The vehicle features a wider and lower body, which drops the center of gravity to create a planted, confident stance and improve driving stability. Its design incorporates several features to manage airflow and increase downforce for high-speed stability, including a bold front bumper with a widened air intake for improved cooling, canards to reduce lift and a distinctive winglet-type rear spoiler. The GV60 Magma is also equipped with 21-inch forged wheels, designed to be lightweight and help cool the brakes, that are fitted with 275/35R21 tires.

Driver-Focused Interior

The interior blends luxurious and sporty elements, creating an environment that is both comfortable and focused on the driving experience. The racing-inspired cabin features exclusive 10-way power bucket seats upholstered in a premium suede-like material, providing both comfort and firm support during spirited driving. The interior is finished with double-diamond accent stitching — available in Magma Orange or Ash White — along with a steering wheel featuring a dedicated “Magma” button and metal pedals, reinforcing its sporty character.

Switches, bezels and door handles are all finished in black to add a cohesive sophistication, while a 27-inch integrated OLED display serves as both the instrument cluster and navigation screen. When “Magma Mode” is activated, the cluster changes to a three-circle layout to display the most essential driving data.

The GV60 Magma accelerates from 0 to 100 kilometers per hour in just 3.4 seconds and from 0 to 200 kilometers per hour in just 10.9 seconds — offering the most powerful performance within the Genesis lineup.

The Red Dot Design Award has been a globally recognized authority on design quality for over six decades. As one of the most prestigious competitions in the world, it honors the best work each year in three categories: Product Design, Brands & Communication Design and Design Concept.

Genesis’ repeated success in these awards is a testament to its profound commitment to design excellence. Each honor reinforces the marque’s status as a luxury automotive brand that not only pioneers unique innovations but is also devoted to creating a truly comprehensive and satisfying customer experience.

STAVELOT, Belgium, May 10, 2026 — Genesis Magma Racing scored its first points in the FIA World Endurance Championship (WEC), as Pipo Derani brought the #17 GMR-001 Hypercar home in eighth place at the 6 Hours of Spa-Francorchamps. The team took advantage of an aggressive strategy decision in the final hour of the race, with the Brazilian able to defend his position in the final part of the race.

Result Highlights Team’s Early Progress

The two starting drivers, André Lotterer and Dani Juncadella, held their positions at the start of the race. Good pace and a strategy decision to only partially fuel Jaubert for his second stint of the race allowed the #17 car to climb up to tenth before the Frenchman made way for Pipo Derani with just over 2:30 remaining in the race.

Facing an issue that left the car down on power, the team made another aggressive strategy decision at the final stop under a Virtual Safety Car that, though giving the team track position, left Derani at a disadvantage compared to those around him. Taking the restart with 34 minutes remaining in eighth place, he was able to move up as others suffered incidents ahead. After a brief exchange of positions on a final restart ten minutes later, where Derani briefly ran as high as sixth, he settled into eighth place. Defending superbly through the closing stages against drivers with newer tires, he held on to score Genesis Magma Racing’s first points in just the second start for the team.

A fix to an electrical issue lost the #19 entry seven laps after the opening hour of the contest. However, with the problem solved efficiently by the team, they were able to use the remainder of the race to gather crucial data about the balance of the GMR-001 Hypercar in different situations. With this goal in mind, Jaminet took two rear tires at his stop mid-way through his double-stint, reporting the effect on balance back to the garage.

In line with the team’s goals before the race, the focus in the final hours became bringing the car successfully to the end, maximizing the experience gained from the weekend and repeating their achievement from the season opener.

Genesis Magma Racing Team Management Quotes

Genesis Magma Racing Team Principal Cyril Abiteboul, said: “In only our second participation in an Endurance race, we could not have dreamt of a better place than Spa to score the very first points in the history of Genesis Magma Racing. We are still a very young team and this result is an extremely emotional moment for all its members, and I hope that will make the entire Hyundai Motor Group proud. As we had some issues with power and with energy consumption, we decided to make an aggressive strategic move towards the end of the race with a very short stop with the #17 GMR-001 Hypercar perfectly executed by the pit crew and Pipo, and it played out very nicely. We need to  continue to consolidate our foundation so that we can be here and beyond on a regular basis, but it's great that it's coming now because it also gives us  the momentum to tackle as many of the issues we have been facing before the next major milestone in our program in Le Mans.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director, said: “This is an amazing result for all of Genesis Magma Racing and the #17 GMR-001 Hypercar team. We were under a lot of pressure at the end. Pipo did a fantastic job because we had some issues. He deserved his position because he protected his position superbly at the end. He did a fantastic job, as did André Lotterer and Mathys Jaubert, who drove before him. Despite improvements since Imola, the #19 car unfortunately had some problems again. Step by step we need to climb the hill.”

Justin Taylor, Genesis Magma Racing Chief Engineer, said: “My heart is still racing from the last two hours. It wasn't easy. We faced some technical difficulties, and we worked through them as a team. This is just going to be a super motivational factor for us moving into the big race next. I am absolutely thrilled with the way that we worked together, the way all the drivers performed. We were really a two-car team with an army of people behind, and we all worked together. We learned a lot of things as well on the operational and technical sides. We learned that we still have some weaknesses. We were able to limp through, but we need to be stronger for the next one.”

Anouck Abadie, Genesis Magma Racing Team manager, said: “Finishing the 6 Hours of Spa-Francorchamps was a challenge. We will have a full season full of challenges, but this one was certainly a tough one. I think we are showing that we are capable of working together to face whatever comes at us. We had some scary moments but in the end the guys did an amazing job and we crossed the finish line with both cars, and the #17 GMR-001 Hypercar in a very good position. So now it's very positive. We still need to work on some procedures to see how we can optimize some issues that we have faced, but we need to learn from that and then get the best out of it.”

Driver Quotes - #17 GMR-001 Hypercar

Pipo Derani said: “We were battling some issues from the moment I got in the car. From that moment, I was trying to survive, understand what we could do to improve, and get the #17 GMR-001 Hypercar to the checkered flag. I kept pushing Mathieu Leroy for a strategy to get track position in order to try and maybe hold the cars behind, because it was the only way we would get to the points. I was fighting to manage the energy, asking the engineers the numbers, but at the end we did just that, and I was able to hold quite a few cars behind. I just kept my head down. I'm very proud of the team, and to be able to bring the first points home to Genesis Magma Racing. It's been a long time coming, but yet so early days for us.”

Mathys Jaubert said: “The race was amazing. As we did in ELMS last year, Mathieu Leroy [#17  race engineer] did a mega job on the strategy. We might have been a bit lucky with the last full course yellow, but we had to be in the right place to be lucky. What a race. We did a pretty good job. For me, the #17 GMR-001 Hypercar was great, no issues at all. We were able, like in Imola, to keep the other cars behind when we were fighting for top ten positions. So, the first points is a good step. Now the next race is Le Mans. It's going to be a new one for the team and the longest one. It's a bit harder and we need to keep working to improve. We will take many lessons from this one, because now the focus is to take the experience we have and prepare for our 24 Hours race.”

André Lotterer said: “It‘s very emotional for the whole team to have this result. The strategy came towards us, we were a bit aggressive, but we take it. It's a very big day for Genesis Magma Racing and the whole brand to be able to score our first points so early in this journey. Pipo did some amazing defending. It was really a tough job for him, to be longer on the tires and also we had issues with the car that he had to manage, but he kept his cool and really, really did a good job. What we did in Imola was a great achievement for the team. We had similar aims to be at the finish line and establish ourselves in this championship. But secretly, I had hopes for our first points and they came.”

Driver Quotes - #19 GMR-001 Hypercar

Dani Juncadella said: “It was a difficult race for the #19 GMR-001 Hypercar, of course, because we had the electrical issue. But after that, a bit like in Imola, we drove to the end and we completed a lot of mileage, and we had encouraging pace. It’s amazing for the #17, they get this result. That's a win for everybody in the team. So early in the development phase and the first time racing in Spa with the car, and we score points, that's just incredible. It’s really good for all the team. We drove both cars to the finish line, got a lot of mileage and we were fighting other cars already on a difficult track. I feel every race we're making steps forward.”

Mathieu Jaminet said: “It was a bit of a tough day for us with the issue at the start and another small issue again with me. After that, we ran actually pretty smoothly. We drove to the end, so that was good and we had some good pace at stages. We can take some really good learning from the weekend, which is a good thing. We tried some different tire strategies with me.  I’m happy that we leave Spa with a lot more knowledge than before we arrived. So I take that as a really good positive and on a good note, the sister car scores some points which is very good for the spirit of the team. It's a pretty amazing achievement. Hats off to that, and this should only give us a big push to work even harder for the future.”

Paul-Loup Chatin said: “My stint at the end was good. The car behaved well. We were unfortunately a few laps done with a small issue we had at the beginning, but one more time, I think we confirmed that we have a strong and nice car in the GMR-001 Hypercar with good potential and the best is ahead of us, but shows us what we still need to work on to not lose time with the small issue. It's part of motorsport, but we need to be capable of solving it. But it's a learning curve. I'm super happy for our sister car to score the first point for Genesis Magma Racing. They built this story and they made history today. I think it was really important to get those points before Le Mans. I'm super proud of the entire team and I can't wait to be back at Le Mans in a few weeks.”

2026 6 Hours of Spa-Francorchamps Results – Hypercar class

2026 FIA World Endurance Championship standings – Manufacturer Hypercar class

LE CASTELLET, France, May 7, 2026 — Genesis Magma Racing has entered the realm of esports and sim racing for the first time with the launch of GMR Esports. The expansion into esports is a key part of Genesis’ goal to increase awareness of the brand and Genesis Magma Racing among a diverse audience, including further raising the profile of the team in South Korea. 

Esports Squad Supports Main Goals of Team 

The team will compete in official esports events organized on the official game of the series, Le Mans Ultimate, developed by Motorsport Games, including Online Championships, World Endurance Championship Special Events and future official esports competitions. 

In joining these events, GMR Esports will support the work of Genesis Magma Racing. The Esports team will compete in virtual models of the same GMR-001 Hypercar from the WEC, carrying a similar distinctive livery as their on-track counterparts. The team’s presence in the events will help further expand the awareness of the Genesis brand outside of the traditional motorsport audience, just as Genesis Magma Racing aims to expand the following of the manufacturer with its more performance-orientated image and approach. 

Genesis Magma Racing Team Principal Cyril Abiteboul said: “Genesis Magma Racing is a large project and we want to be successful everywhere we compete, including with GMR Esports. The creation of GMR Esports makes the team, GMR-001 Hypercar and the Genesis brand more accessible to a wider audience and the success of our drivers in online competition will complement the work of the race team on track.” 

He continued: “Esports is increasingly becoming an entry point to motorsport, so it is very important to have Genesis and Genesis Magma Racing represented there. Esports provides a gateway for would-be drivers to develop their talents, prove themselves to teams in official events, and build a professional racing career. If GMR Esports and our work with Le Mans Ultimate can provide a route for new drivers and fans, then we can certainly take that as a positive, on top of any event results.” 

The launch of GMR Esports builds on Genesis Magma Racing’s existing partnership with Motorsport Games, with Le Mans Ultimate branding featured on the GMR-001 Hypercar. This close collaboration has already enabled the GMR-001 Hypercar to be brought to Le Mans Ultimate ahead of its first competitive outing, giving fans an early opportunity to experience the car in action and underlining a shared commitment to authenticity. 

Virtual and Real-world Racing Experience Combined 

GMR Esports is made of a stable of seven drivers — six main drivers and one reserve, similar to the makeup of the Genesis Magma Racing FIA World Endurance Championship team. The esports drivers are a mix of European and Korean talent and blend proven professional virtual racing and real-world experience, including competing in some of the biggest races in the world. 

The team is led by Dutchman Collin Spork. A former Formula Sim Racing World Champion and a Virtual Endurance World Championship winner in the Hypercar category, Spork combines elite-level sim racing with ongoing work supporting professional race teams as a Simulation and Development Driver. He brings a strong focus on detail and collaboration, helping translate simulator learning into actionable performance gains. 

As well as a driving role, Spork will also take on the technical and development lead within the team. Spork said: “This program is about more than just results — it’s about building a team that can push the limits of the GMR-001 Hypercar in the virtual world and feed that learning back into everything Genesis Magma Racing stands for. Le Mans Ultimate gives us a platform that rewards detail, discipline and teamwork, and that’s exactly the environment we want to develop in. My focus is to make sure we arrive prepared, keep improving every session and represent the Genesis brand with the same professionalism and ambition you see on track.” 

Further leadership is provided by Nissan GT Academy alumni Jesper Pedersen and Slovenian Jernej Simončič, two of endurance sim racing’s most established competitors. Pedersen is an Endurance eRacing World Champion and a Virtual Endurance Championship Division 1 GT3 champion and also a Le Mans Virtual Bahrain 8 Hours overall winner. Alongside his esports record, the Dane brings real-world experience including Formula Ford and national endurance racing. 

Simončič has built a reputation as one of the standout drivers in global esports, with multiple Formula Sim Racing World Championship titles and a record of winning at the highest level across formats, including major LAN finals. He also brings proven endurance credentials highlighted by podium finishes in virtual editions of the 24 Hours of Le Mans and front-running results in the Virtual Endurance Championship. 

Korean Talent Expands Aims of Program 

Genesis Magma Racing’s expansion into esports also provides a new avenue for the team to connect with its growing Korean audience. “GMR Esports and Genesis Magma Racing will work together to achieve our shared goals,” said Genesis Magma Racing Team Principal Cyril Abiteboul. “There is no WEC round in the country, but esports are very popular in South Korea. GMR Esports gives us a new, key way to engage with our Korean audience, making Genesis Magma Racing, Genesis and motorsport far more accessible to the new fans we aim to create.” 

Taking advantage of a strong talent pool in the country, four South Korean drivers have been selected to be part of the GMR Esports lineup: Hyukjin Kwon, Gyumin Kim and Youngchan Kim. All three have virtual racing experience, including representing South Korea in the esports disciplines of the FIA Motorsport Games, where Gyumin Kim claimed the Bronze Medal in the F4 class. All three drivers are also regulars in the Hyundai N Festival race series. 

Hyukjin was a four-time race winner in the N2 class of the Hyundai N Festival last year. Gyumin is a former N1 class champion, the highest category in the series, having claimed the title in 2024 before Youngchan went on to secure the championship last season. The success of Gyumin and Youngchan has also led them onto the international stage: in 2025, Gyumin made his debut in the U.S.-based TC America series, while both drivers have become regulars at the Nürburgring 24 Hours where they will make their third and second starts respectively next week. 

The team is completed by Reserve Driver Rokyeong Kang, a 17-year-old rising talent. With experience in virtual competition such as the Hyundai N Virtual Cup, Kang also gained real-world race experience in the Hyundai N Festival, including competition in the N1 class where he secured a victory in the N1 Club category last season. He is viewed as a high-potential prospect for the future of the program. 

FOUNTAIN VALLEY, Calif., May 6, 2026 — CarGurus has honored the Genesis G70 its Best Smart Luxury Awards as part of its inaugural Confidence Awards, recognizing the sport sedan for delivering a combination of advanced technology, safety features and performance for everyday drivers.

“At Genesis, we’re committed to providing vehicles with intuitive features that enhance usability and elevate the driving experience,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “G70 continues to resonate with enthusiasts and everyday drivers alike, delivering a refined yet engaging experience.” 

G70 is equipped with advanced technology and convenience features focused on everyday usability. Standard features include standard premium navigation with a 10.25-inch HD screen, USB‑C charging ports, touch‑type climate controls, and a frameless rearview mirror. Available Genesis Digital Key 2 with Near Field Communication (NFC) compatibility allows drivers to unlock, start and share access to the vehicle using Apple Wallet or Samsung Pass, while automatically loading saved driver preferences. 

G70 comes standard with a 2.5-liter turbocharged engine producing 300 horsepower paired with Brembo brakes. It also comes in a 3.3-liter twin turbocharged V6 gasoline engine. This powertrain also propels the G70 Prestige Graphite, balancing performance and advanced technology. Five selectable drive modes adjust steering, throttle response, suspension behavior and fuel efficiency. 

Exterior design elements reflect Genesis “Athletic Elegance” design philosophy, including the new Genesis emblem engraved with a Guilloche pattern, new exterior color options — Vatna Gray and Kawah Blue — and Two-Line headlamps featuring micro lens array (MLA) technology. 

“This award is all about thoughtful luxury that appeals to your head as much as your heart,” said David Undercoffler, head of consumer insights at CarGurus. “And there’s nothing on the road today that’s better at proving luxury can be both rational and indulgent than the Genesis G70. Regardless of which engine, drivetrain, and price point you pick, this sport sedan comes standard with endless satisfaction.” 

The inaugural CarGurus Confidence Awards were relaunched to give shoppers greater clarity and confidence during the car-buying process. Vehicles are evaluated using a rigorous, transparent methodology that leverages CarGurus’ inventory and pricing data, and emphasizes objective vehicle scoring across areas such as performance, efficiency, safety, technology and cost of ownership, with final selections informed by expert insight from the CarGurus editorial and content teams to reflect real-world ownership needs.

FOUNTAIN VALLEY, Calif., May 4, 2026 — WardsAuto has named the Genesis GV70 3.5T Sport Prestige a 2026 Wards 10 Best Interiors & UX Award winner, recognizing the SUV for its interior design, technology and user experience. This marks the second Wards 10 Best Interiors & UX award for Genesis following the all-electric GV60 SUV’s inclusion in 2023.

“GV70 has become our most popular model in the U.S. as customers resonate strongly with the elevated craftsmanship of its cabin and intuitive technologies,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “This recognition from WardsAuto highlights our focus on designing interiors that enhance the driving experience through a balance of elegance, comfort and usability.”

The interior of the 2026 GV70 3.5T Sport Prestige reflects Genesis’ “Beauty of White Space” philosophy with clean architecture and elevated materials. Design elements include Nappa leather seating surfaces, carbon fiber accents and a microfiber suede headliner.

Convenience features include an Ergo Motion driver’s seat with power lumbar and cushion extension, three zone climate control, enhanced voice recognition controls, and manual rear door shades. The user experience centers on a new 27 inch OLED integrated instrument cluster and display. Also new for 2026 is Terrain Mode which optimizes vehicle performance based on road conditions – snow, mud or sand.

Genesis’ suite of driver assistance technologies includes integrated camera and sensor based systems, including Highway Driving Assist 2, Forward Collision Avoidance Assist, and Rear Cross Traffic Collision Avoidance Assist. Additional technology features include Bang & Olufsen® premium audio, Genesis Connected Services, and Genesis Digital Key 2.

GV70 is a sport-oriented expression of the Genesis SUV lineup, shaped by the brand’s “Athletic Elegance” design philosophy. Its confident proportions and fluid exterior lines set the stage for a cabin that prioritizes refinement and comfort. In the 3.5T Sport Prestige form, the ride and suspension technologies work together to deliver a smooth driving experience. Exterior details reinforce the GV70 3.5T Sport Prestige’s confident presence, including 21 inch sport alloy wheels, exclusive air intake, dark chrome rear diffuser, dual single muffler tips, multi-lens array (MLA) headlamps and a redesigned G-Matrix Crest Grille.

"This GV70 oozes style and luxury, with its sweeping dash, touch of chrome finish on doors, console and steering wheel and carbon-fiber material on doors and console,” said Dave Zoia, judge, WardsAuto. “The quilted seats and splash of color from its orange seatbelts and accent stitching supply the finishing touches. The large, curving screen provides the perfect interface to Genesis’ top-notch infotainment tech. The bottom line: The GV70 strikes all the right chords."

The annual Wards 10 Best Interiors & UX Awards honor vehicles that set new benchmarks in cabin design and usability. Winners are selected through comprehensive daily driving evaluations conducted by WardsAuto judges, who assess interior aesthetics, material quality and fit and finish, connectivity and infotainment, comfort and usability of controls, driver assistance technologies and overall value. For 2026, the awards highlight a broader industry movement toward serene cabin environments paired with advanced, thoughtfully integrated user experience technologies.

LE CASTELLET, France, May 3, 2026 — Genesis Magma Racing Trajectory Program drivers Jamie Chadwick, Laurents Hörr and Valerio Rinicella scored a second consecutive fourth place finish in the European Le Mans Series at the 4 Hours of Le Castellet. The team rose through the order, running in podium contention for much of the race at the home event of the IDEC Sport team.

Team in Podium Contention from Rear of Class

Jamie Chadwick was forced to start the #18 IDEC Sport Oreca 07 from the back of the LMP2 class field following a penalty in qualifying which led to the team being stripped of their result from the session. Despite the setback, she immediately made good progress — taking two positions on the opening lap and a further two before the first Virtual Safety Car period of the race less than 30 minutes into the contest.

She continued her progress up the order, combining overtakes on circuit and a strategy decision to extend her stint beyond several rivals to rise to third before pitting to hand driving over to Rinicella. The Italian, who had qualified the car, kept the team in position through the calmer middle part of the race, remaining in contact with the podium places as gaps on track ebbed with traffic and strategy decisions.

Hörr took over the car during another Virtual Safety Car intervention with a little over an hour remaining, taking the restart in fourth. The German showed the best pace of the car, setting the team’s fastest lap in pursuit of a podium. The racing of the final stint was frantic, with several leading teams making mistakes allowing Hörr to first take third and then inherit second when the two leaders clashed. However, Hörr had himself picked up damage on the front of the car. A slower final pitstop resulted from the team examining the damage but deciding not to replace the nose of the car. The extra time dropped the #18 from the podium places, now completed by the sister IDEC Sport entry. Instead, as the damage worsened through the final run — Hörr was unable to remount a challenge for third place, instead turning to concentrate on a successful defense to protect his own position.

Post Race Quotes - #18 IDEC Sport Oreca 07

Jamie Chadwick said: “It was good fun. Obviously starting at the back, we had some ground to make up, but I was able to make the most of the traffic and make up a few positions. It was a bit of max attack to get as far forward as possible, which made my stint a bit more fun in a way. Given the penalty and where we started, we can be pretty positive, but we always want more, especially because we were fighting for the podium for so long and it was small things at the very end. Equally, I’m happy for the #28 – they did a great job all weekend -and for us, I think it’s just going to make us hungrier. Two fourth places are good points, but you always want to stand on the podium.”

Valerio Rinicella said: “I think for where we started, fourth place is a mega result. We struggled a little bit with the set-up during Free Practice, but Qualifying was really strong from my side, but we had an issue with the weight, so we had to start last, which messed up a bit of our strategy. With Jamie, we recovered a lot, and my stint was very strong. Some laps in my stint I was lucky with traffic, some lap unlucky, but that’s endurance racing. Laurents also did a mega job fighting for podiums. I’m really happy we managed to make a good recovery, so we just need to be proud. P4 is good points for the championship, and we have to keep working for the next one, so let’s see for Imola.”

Laurents Hörr said: “Generally, we had a strong package this week. We could have made the podium. It was a pity about the last pitstop where we lost a lot of time. The last two strong were just full push, with a lot of track action. One car in front of me had a technical issue and slowed down quite abruptly. The two cars between us saw him in time, but for me it was too late. I touched him slightly. We still had great pace, and I fought for the podium, but with the damage we pushed the tires too hard and I really had to fight in the end to keep P4 which is a solid result for us. It was a really tough race, including some damage at the end, due to some contact. We managed everything well. The team did an incredible job. We had a great car, and a day like today is good for us as a team.”

Genesis Magma Racing Sporting Director Gabriele Tarquini said: “Jamie, Valerio and Laurents can be incredibly proud of their performance at the 4 Hours of Le Castellet. The penalty after qualifying was unfortunate, but they and the team responded very well. Jamie had one of her best stints in the car to attack from the back of the class and get the team in contention for the podium, and Valerio and Laurents were able to keep the car in position. The last part of the race was really intense with mistakes and problems for other teams and Laurents moving up to second. Unfortunately, the damage at the end forced him to defend for the final laps. He kept the position well despite the pressure for another strong result.”

FRANCORCHAMPS, Belgium, May 1, 2026 — Genesis Magma Racing aims to build on an encouraging debut weekend in the FIA World Endurance Championship (WEC) when the series resumes at the 6 Hours of Spa-Francorchamps. 

Team Aim to Maintain Momentum After Fast Turn Around 

Coming just three weeks after the team made its competitive debut at the 6 Hours of Imola, the race in Belgium gives Genesis Magma Racing a near-immediate opportunity to build on the learnings and momentum gained for the team’s first competitive outing. The pair of GMR-001 Hypercars showed good reliability and pace against the more experienced manufacturers on the grid after a combined Prologue and race weekend. 

However, though obviously wanting to capitalize on a positive first event, the team are wary of over-confidence and remain focused on its own performance – continuing the work they began in Imola. In the short time between the two events the team has been able to analyze its own performance, finding ways to improve its operational processes throughout the team, while keeping the on-track focus on confirming the reliability of the GMR-001 Hypercar. 

The 6 Hours of Spa-Francorchamps is a formidable challenge for any team, especially one still taking its first steps. The Ardennes circuit is one of the most challenging in the world. The seven-kilometer track features long flat-out sections and famous high-speed corners such as Raidillon and Blanchimont, but also a tighter, more technical, second sector that necessitates a constant compromise on setup. The track is also infamous for unpredictable weather, capable of generating a mix of conditions over the course of single day, let alone a race weekend, giving the team’s engineers another variable to consider in every decision. 

The 6 Hours of Spa-Francorchamps is scheduled to start at 14:00 local time (GMT+2) on Saturday, May 9. As in the first race of the season both GMR-001 Hypercar will be shared by the full three-driver lineup – Pipo Derani, Mathys Jaubert and André Lotterer in the #17 entry and Paul-Loup Chatin, Mathieu Jaminet and Dani Juncadella in the sister #19 car. 

Genesis Magma Racing Team Management Quotes 

Cyril Abiteboul, Genesis Magma Racing Team Principal, said: “What we achieved in Imola was obviously encouraging, but we need to keep building on the foundations we have built. There have only been a few weeks since our first race, but that has given us time to reflect on our debut weekend and take some lessons which we can apply right away at the 6 Hours of Spa-Francorchamps. We saw we have the performance and reliability in the GMR-001 Hypercar, and the ability in the team to compete in the Hypercar class; now we have to make sure we can do that for a full race. For Spa we stay focused on delivering on the things that we can control – confirming what we saw at Imola, while beginning to push a little for performance. If we can repeat all the things that we did well in Imola, while taking the extra forward steps that we are aiming for, then we will be able to take our challenge further up the order and keep making the forward steps we need to reach our goals for our first year of racing.” 

Gabriele Tarquini, Genesis Magma Racing Sporting Director, said: “Imola gave us some positive signs and showed the work we have done is moving in the right direction. However, it was only the first race, so we need to stay realistic and keep focused on improving step by step. Spa is a very demanding circuit, both for the car and drivers. The combination of high-speed corners, long straights and changing weather conditions makes it one of the biggest challenges of the season. Not having tested our car at Spa beforehand is an extra challenge for us, but the experience that some of our drivers have at the circuit could help us compensate for that. We are still very early in our program, so every event gives us another valuable opportunity to understand more about the car, improve our package and continue building confidence as a team. Our target for the weekend is clear: to confirm the progress we made in Imola, keep learning and take another step forward in performance and consistency.” 

Justin Taylor, Genesis Magma Racing Chief Engineer, said: “Our focus in our first race was on learning and executing the basics of an FIA WEC weekend. We were successful in gathering a tremendous amount of data, something which was never possible in testing, and we can now use this information and our extra experience to adjust our approach for the 6 Hours of Spa-Francorchamps. Spa will bring new challenges with the big compression at Eau Rouge and the speed through Pouhon. It’s a very different challenge to what we faced in Imola, due to the lower downforce nature of the track, so we’ll be able to get some important information about how the handling balance and, undoubtedly, we will gain more information about the 2026 tire. Our focus in Spa will again be on execution and maximizing mileage with the GMR-001 Hypercar to give us as much data as possible to take into the start of the 24 Hours of Le Mans.” 

Driver Quotes - #17 GMR-001 Hypercar 

Pipo Derani said: “With our first race and finish completed, we are now preparing for Spa-Francorchamps with the goal of making further progress and advancing the development of the GMR-001 Hypercar. Completing the race in Imola with both cars without significant problems has eased some pressure and allows us to concentrate more on performance and execution moving forward, which is particularly important as we move further into the season. There is still much to improve, but we are satisfied with the outcome of the weekend in Imola and aim to maintain a steady pace of progress for Spa. It is quite a different circuit from Imola, so adapting quickly to the track will be important for our learning. I am interested to see how our car performs on this type of track and am ready to get back on track.” 

Mathys Jaubert said: “From Imola I think the biggest takeaway is how strong we were operationally as a team. We executed a clean, controlled race with no major issues, and that’s the kind of foundation we want to carry forward. Personally, I really enjoy racing at Spa. It’s one of the most iconic circuits with a great flow and some very challenging sections. You need commitment and precision, especially in high-speed corners, and the changing weather can make things even more complex. For the car it’s a real test in terms of balance and efficiency over a long lap, so getting everything right is key. The goal is to repeat what we did well in Imola: a clean, well-managed weekend, maximizing every session and putting ourselves in a strong position for the race. If we do that, the result will follow.” 

André Lotterer said: “Very excited to race in Spa as always, as I grew up in Belgium since I was 1 year old. I was playing there a lot as a kid in my father’s race team, and then later on my go-kart tuner was based at the track. I have great memories there, winning WEC races and my only F1 race there, so it’s always a highlight of the year for me. I can’t wait to see all the fans, because there are always a lot there. What we can take from Imola is that we did well on operations and we were effective in everything with almost no problems, so now we can focus more on performance after the debut was ticked off. Spa a demanding circuit, with one of the most exciting corners of the season in Eau Rouge. It’s a high-energy track for the tires, so it’s really interesting for the car setup. We would like to aim for the points. We are still learning how we compare to our rivals, but we saw in Imola that we could compete a little bit, so it would be great if we can push for a bit more.” 

Driver Quotes - #19 GMR-001 Hypercar 

Paul-Loup Chatin said: “Spa is an iconic circuit that we all look forward to visiting every year, so I’m really looking forward to driving there for the first time with the GMR-001 Hypercar. It’s a circuit that requires the best compromise between aerodynamic performance and top speed. From a driving perspective, confidence is key, as well as tire management, which remains a real unknown with the new 2026 tire. First, we need to confirm the positives from Imola and continue progressing in terms of execution and operations. It’s also important to freeze certain processes to build strong routines as a new team. Once these are in place it means we can arrive at any track with a real sense of confidence and calmness and be better placed to react to unexpected things. Our overall package should allow us to fight with the others in the race, and crossing the finish line around tenth position would be a great reward and motivation for the whole team.” 

Mathieu Jaminet said: “I’m looking forward to the 6 Hours of Spa-Francorchamps. It’s a very short turn-around after Imola but I think we had a pretty strong first weekend, so I hope we can keep the momentum and the spirit we had in Italy for the second round. It’s important to see where we are in Spa. It’s a very different track – it’s very fast compared to Imola, so it will be a good place to learn more about the characteristics of the GMR-001 Hypercar. I know Spa really, really well, but I’ve never had the chance to race a Prototype there before – I’ve always raced in GT. I have some really good memories from those races, so I’m looking forward to my first Hypercar race there, and to see how we go as a team. It will be a very important weekend to learn, so every session and lap is going to be important, and I hope we can bring the two cars to the finish again.” 

Dani Juncadella said: “Spa is a really good place. It’s one of my favorite tracks and one of the highlights of the WEC season. I really enjoy racing there. I’ve won the 24 Hours of Spa in GT3, so it’s a place I have fond memories of. Last year in ELMS we crossed the line second after a very strong race – but unfortunately got a penalty. Spa is a track that has a lot of different characteristics, such as a long straight and a good combination of high- and low-speed corners. That makes it very challenging as a driver, and it’s not easy for the engineers to set up the car. You need to think about where you want to maximize the performance. We can take a lot of positives from Imola. We were not expecting to be so competitive so early in the development of the GMR-001 Hypercar. However, we need to keep on learning the class, learning the car so we’ll take the weekend in Spa session-by-session and try to maximize what we have.” 

FOUNTAIN VALLEY, Calif., April 24, 2026 — The Texas Auto Writers Association (TAWA) named the Genesis G70 Prestige Graphite its 2026 Car of Texas. G70 Prestige Graphite was recognized for its compelling blend of turbocharged performance, effortless all-wheel drive capability and refined sport-sedan handling. The award builds on a growing list of accolades from TAWA, further highlighting the brand’s commitment to delivering an elevated driving experience.

“The Genesis G70 Prestige Graphite embodies Athletic Elegance, elevated craftsmanship and everyday versatility, making it the ideal sport sedan,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “G70 Prestige Graphite delivers an exceptional balance of performance and comfort, which is why it continues to resonate with enthusiasts and everyday drivers alike.”

G70 Prestige Graphite delivers a distinctive expression of sport sedan refinement, powered by a 3.3L twin turbocharged V6 engine available in RWD or AWD and paired with a sport electronic controlled suspension (ECS) for poised, engaging road feel. Exclusively finished in Ceres Blue or Vatna Gray, the model stands apart with dark chrome Crest Grille accents and dark finish 19-inch wheels, sharpening Genesis’ Athletic Elegance design into a more purposeful, performance-inspired presence.

Inside, the driver-focused cabin makes an immediate statement with Ultramarine Blue Nappa leather and orange contrast stitching, complemented by a microfiber suede headliner and 12.3-inch 3D digital instrument cluster. A full suite of advanced driver assistance technologies enhances comfort, confidence and everyday usability, reinforcing the G70 Prestige Graphite’s balance of luxury craftsmanship and engaging capability.

During the Texas Auto Roundup, TAWA journalists and content creators tested and scored vehicles across a sliding scale of key attributes including interior and exterior design, performance, value and overall personal appeal. Vehicles were evaluated in real-world driving conditions, allowing the panel to assess everything from daily usability to overall capability.

G70 Prestige Graphite stood out amongst a diverse lineup of competitors with its refined craftsmanship and bold on-road capabilities. 

“With 300 horsepower, razor-sharp handling, and a bold, sophisticated design, the Genesis G70 redefines what a modern sedan can be,” said Marc Newman, president of TAWA. “Genesis continues its momentum, securing the top award at the TAWA Auto Roundup for the fourth straight year.”

FOUNTAIN VALLEY, Calif., April 23, 2026 — U.S. News & World Report named the 2026 Genesis GV60 Best Compact Electric SUV in its 2026 Best Hybrid and Electric Car Awards, marking the brand’s first win in this category. GV60 represents a dynamic and athletic electric vehicle (EV) in the Genesis lineup.

“GV60 seamlessly integrates distinctive design, intuitive technology and fun to drive characteristics,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “This recognition from U.S. News & World Report underscores Genesis’ focus on delivering electric vehicles that balance efficiency, thoughtful innovation and timeless design.”

The 2026 GV60, which is built on Genesis’ Electric Global Modular Platform (E-GMP), features an upgraded 84.0 kWh long-range battery paired with an advanced 800 volt architecture, delivering an EPA estimated range of up to 306 miles. It’s equipped with a native North American Charging Standard (NACS) port, expanding access to ultra-fast charging infrastructure and adding everyday convenience. GV60 can charge from 10% to 80% in approximately 18 minutes using a 350 kW DC fast charger.

Exterior features of GV60 include a newly refined three-dimensional front grille and bumper and available updated alloy wheel designs in 20-inch and 21-inch sizes. Signature Genesis design elements, including the Two Line Multi Lens Array (MLA) LED headlamps and exclusive Tromso Green exterior paint, reinforce GV60’s athletic presence.

Available Electronically Controlled Suspension with Road Preview adds everyday comfort with automatic suspension adjustments to minimize pothole and speed bump impact. Five distinct driving modes also allow the GV60 to adapt performance to different driving styles.

Inside, the 2026 GV60 delivers an immersive, technology forward experience highlighted by a newly upgraded 27 inch OLED instrument cluster and navigation display with customizable split screen views. Available Active Noise Control produces inverted sound waves to counter road noise. Exclusive to GV60, the Crystal Sphere adds both visual elegance and functional feedback, rotating to reveal the shift dial while communicating vehicle status through ambient light and haptics.

“The GV60 is efficient, charges quickly and provides plenty of performance in whisper-quiet silence,” said Alex Kwanten, Managing Editor of Autos at U.S. News. “But it’s the blending of those excellent EV traits with daring design and an opulent interior that makes it a winner. Luxury vehicles should feel special and sophisticated, and the GV60 really does.”

The annual U.S. News Best Hybrid and Electric Car Awards evaluate vehicles across multiple electrified segments using an objective methodology that combines each vehicle’s overall score in the U.S. News Best Car Rankings with EPA data for range and energy consumption, pricing information, and the consensus opinion of the automotive press, including hands-on testing by U.S. News editors. For 2026, the awards expanded into additional size and price classes, further differentiating vehicles within competitive categories.

The U.S. News 2026 Best Hybrid and Electric Car Awards recognize vehicles that offer the strongest overall combination of quality, efficiency, technology and value in their respective segments, based on measurable data and expert evaluation.

IMOLA, Italy, April 19, 2026 — Genesis Magma Racing achieved many of its goals on its debut weekend in the FIA World Endurance Championship (WEC), with both cars finishing the 6 Hours of Imola. The GMR-001 Hypercar proved its reliability and racing credentials over the combined Prologue test and race week, its record spoiled only by an issue in the opening hour of the race for the #19 car.

Both GMR-001 Hypercars showed strong pace throughout the series’ official Prologue test and practice sessions. The team’s preparations for the race culminated in qualifying, when Mathieu Jaminet set a best lap just 1.2 seconds from the fastest time in the first qualifying session – a promising benchmark for the brand-new team and car. The result was evidence of the hard work put in during the 499 days between the initial announcement of the team’s WEC entry and the first competitive track sessions for the 2026 season.

The honor of starting Genesis Magma Racing’s first race was given to André Lotterer and Dani Juncadella, in the #17 and #19, respectively. From the start the team kept to their pre-event aims – focusing on the aspects of the race within their control, the reliability of the GMR-001 Hypercar, and avoiding risks and penalties. The performance of the car was strong enough that this humble approach began to pay off.

Jaubert – the youngest driver in the 2026 Hypercar class – ran as high as the top ten, the Frenchman benefitting from the team successfully avoiding issues, while taking advantage of those who did not. As the drivers on track began to accomplish their aims, so did the team, executing each pitstop efficiently and navigating the Virtual Safety Car and Safety Car periods that punctuated the first half of the race. Mathys Jaubert pitted from twelfth at the end of his double stint. However, the choice not to change tires – waiting for rain that was never heavy enough to affect track conditions – left Pipo Derani unable to match the pace of those around him.

Rather than take risks in defense, the Brazilian focused on Genesis Magma Racing’s own targets to bring the car to the finish. He crossed the line two laps down, though the second lap was only given up on the final tour, congratulating the team over radio on making fine first steps with the car as he did so.

Though both GMR-001 Hypercars had run without any serious issues throughout the pair of Prologue test sessions and the race weekend, the importance of reliability in WEC competition was reinforced within the first 15 minutes of the race. A sensor issue in the #19 car, started by Dani Juncadella, necessitated a 30-minute stop in garage for the team to solve the problem before returning to the race, running without any further problem until the checkered flag to gain vital experience for team and drivers – Jaminet and Paul-Loup Chatin – ahead of the coming WEC events.

Genesis Magma Racing Team Management Quotes

Cyril Abiteboul, Genesis Magma Racing Team Principal, said: “All the way since we arrived for the Prologue, the team had a very encouraging start. As new entrants, we would never be set on outright performance; therefore we had assigned ourselves targets of reliability and execution. We started the week by focusing on accumulating mileage, something we achieved without issue or mistake during the Prologue and the free practices. Qualifying went to plan, but we could feel for the first time the pressure from a real competitive session. It was no different today, and the race did not start well, with an electronic issue on the #19 car that we elected to fix in the pits. On their side, André and Mathys in the #17 car could enjoy some very exciting racing against a number of other cars, but unfortunately the rain expected did not come when we pitted P9 for driver change. From that point, Pipo had to manage both tires and energy until the end. The main conclusion of this week is the strength of our foundations, and the potential of our racing team. I am very grateful to everyone who have entrusted both Luc Donckerwolke and myself to establish this program, our Executive Chair, our Vice Chair, our CEO. I really hope that we made them and the entire Hyundai Motor Group proud of Genesis’ debut in such a highly skilled World Championship. I am very pleased with the work achieved by the team and after this week we have lots to analyze back at base. But for today we are exactly where we worked to be at the start of our program.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director, said: “We did it! Our plan was to finish with both cars. The #17 was great – very good pace, and our approach was really conservative on the tire choice, but the pace was there. The first four stints were very good. And at the end, Pipo was very, very good and had a lot to deal with but he also showed the speed. The #19 car unfortunately had the small problem with a sensor in the beginning and lost 22 laps. That was a shame but after this problem they showed very good pace as well. Both cars were classified and watching the team we did not lose a single second on the pit stops. We have mechanics here who have never approached the WEC before. This really is our first time, and the team didn’t lose a second on any pit stop, and we should be very proud of the job from the team.”

Justin Taylor, Genesis Magma Racing Chief Engineer, said: “I don’t want to say that I can’t believe it, because what we have achieved was our target – but I can’t believe it! We did not just bring both cars to the finish, but we were actually discussing strategy calls and racing hard against other cars that have been here for some years. That makes me incredibly proud of the team and the drivers and the engineers and mechanics – everyone. It’s really cool to put this particular foundation down as a base to work from. Of course we want to win every race, but success looks like this for us today. All we wanted to do was learn, not repeat any mistakes that we made and we did that. It’s going to take a while to download all the data; we’ve only run as far as we have this weekend once in testing before now. But really, I think that we can be proud of every aspect of what we have achieved not only on the track but also behind the scenes in the way that the Genesis brand has been represented, with the look and feel that has been created, and in the level of support we have enjoyed from headquarters to reach this point. Now the hard work begins!”

Anouck Abadie, Genesis Magma Racing Team manager, said: “It’s a first step but a very good one. We are extremely happy. It was our objective to finish the race, no matter the position, and really we achieved that. I have no other words but thank you to the entire Genesis Magma Racing team and to the drivers, they did a mega job. Perfect. Thanks to Genesis for their support and belief in us. I think that this performance reflects that belief. I think the most important thing that I take away from this first experience is the way that the team came together to perform in a way that you couldn’t have imagined for what was their first race. I think we have surprised a lot of people in the paddock, and now we can look ahead with the confidence of having shown that we know what to do.”

Driver Quotes - #17 GMR-001 Hypercar

André Lotterer said: “It’s a very emotional moment, I think, for all Genesis Magma Racing to reach the end of the race and achieve the target we wanted. I see a lot of smiley emotional faces because it was not an easy task, you know, in 500 days to build a team and be operational – and we really were operational. We were in the mix at some points with the #17 GMR-001 Hypercar, P10. I had fun in the car in the first two stints, and I was able to stay with the pack. Mathys was in the mix for his stints. Then we had a strategic choice, we expected the rain to come right after the pit stop handing over from Mathys to Pipo so we took the decision not to change the tires because we expected we would soon change to wets. And the rain didn’t come! So Pipo did a really good job to keep our race alive on those old tires, it was not so fun for him but it’s just the beginning. I think we can be really proud of everyone. Thank you to Genesis for having me, for putting together this group and so much heart into it. We didn’t look stupid and we have built a good base to work with, and now the machine has started. From now on there is a lot of hard work, there is no rest, there is always the hunt for performance, and you demand more and more. So we have started now and there’s no getting out of it!”

Mathys Jaubert said: “I was quite excited to start this first race with Genesis. Watching André and Dani at the start was a good feeling, with lots of excitement, and then it was my turn. I have to say I am really happy with what I did on track. We had a lot of fights with other manufacturers. This was no issue for us, we took no penalty, nothing, so we have to be happy with this. The team can be proud of how it has started its WEC story I think.”

Pipo Derani said: “We just tried something different with the tires on my stint because we knew there was a lot of potential for a lot of rain so decided to keep the worn tires on the car, try to gain a few seconds, anticipating that we would anyway have to come in for rain tires. But the rain never came! Nevertheless, I am so proud of our achievements today, we have come such a long way to be here, we arrived with the intent of finishing the race and here we are with two cars at the checkered flag. We’ve learned so much during the week and I can only be proud of the massive job we have done. This is Day Zero and we should be proud of how we have started. I want to say a big thank you to the whole team, particularly to Cyril for putting so much trust in me so early on and for the whole Genesis group to have taken this leap into the unknown and here we are finishing our first race with a very competitive car and great things to look forward to.”

Driver Quotes - #19 GMR-001 Hypercar

Dani Juncadella said: “A lot of positives to take from the week. We’ve been seriously competitive considering it’s been our first weekend. We started with a faultless Prologue test and ended with our sister car in the top 10 with two hours to go. Both cars made it to the finish. It is all really encouraging because we are here to compete, we’re here to race, so we can take a lot of encouragement from our performance and the fact that there really were no issues at all until the sensor on my car cost us time. But although it was an interruption it doesn’t take anything away from this positive first week for the team, or how we look ahead to the rest of the season from here. Now we go to Spa, one of my favorite tracks, so we will see how much we can learn from today and carry that with us.”

Mathieu Jaminet said: “Getting two cars to the finish is the biggest goal for this week achieved. I feel bad for the guys who have prepared the #19 car because they have been faultless, they have done a mega job, and the issue that we had with the sensor does not represent them or how we have been running all week. We have been running without any issues all week, so it’s a bit disappointing, but it shouldn’t bring anyone down. We have seen our sister car prove that it can run in the top 10, I think our pace in the race improved again, the setup changes and things we have tried are all working. We are definitely in the mix, we have a very strong base and a lot of data to analyze and I’m really looking forward to the next races because I’m sure you’re going to see Genesis more and more to the front. I think Imola is more of an old school track. Spa will probably give us some more answers before we go to the big one in France but then later in the year, I think we will have learned a lot from here this week.”

Paul-Loup Chatin said: “We have to be proud tonight. We brought the car back in one piece and we learned a lot. We have done such a lot of mileage and without a doubt the pace is there in the car. I am incredibly impressed by the team, with all of the work they have done. Now we need to work super hard, we need to focus on process, because the Hypercar class is incredibly competitive and the gaps between the cars are so close. We know now that the base is there, that the car is good, that the team is good and step-by-step we will work towards our goals.”

2026 6 Hours of Imola Results – Hypercar class

2026 FIA World Endurance Championship standings – Hypercar class

MILAN, April 17, 2026 — Genesis has announced a special collaboration with Italian luxury fashion and lifestyle brand Larusmiani, founded in Milan in 1922.

With more than a century of Italian sartorial heritage, Larusmiani is renowned for its exceptional menswear, luxury fabrics and passion for cars, drawing inspiration from the world of automotive design and performance.

Taking place during Milan Design Week and Genesis’ debut in motorsport, the Genesis GMR-001 Hypercar will be on display at Larusmiani’s iconic boutique on Via Montenapoleone, The Automotive Gallery, from April 17-30. Renowned for showcasing the pinnacle of premium cars, the window display captures the intersection between design and performance that defines the Genesis brand. The GMR-001 Hypercar translates Genesis’ design philosophy into raw racing potential, combining aerodynamic precision with sculptural fluidity, balancing elegance and confidence. On display during Milan Design Week, a capsule Genesis x Larusmiani collection of apparel and lifestyle accessories will also debut at the boutique and online.

Luc Donckerwolke, President and Chief Creative Officer of Genesis, comments, “This collaboration is an opportunity for Genesis to showcase how our ‘Athletic Elegance’ design philosophy can transcend into the fashion and lifestyle domain. Genesis and Larusmiani both share an appreciation for refined aesthetics, attention to detail and, above all, a dedication to exceptional design and craftsmanship.”

Guglielmo Miani, Larusmiani's CEO, adds: "Genesis speaks a design language that Larusmiani immediately recognized — one where form and performance are inseparable, and where attention to detail is not a finishing touch but a founding principle. Bringing the GMR-001 Hypercar to Montenapoleone and translating its lines into a capsule collection made with our Milanese artisans felt like a natural extension of what The Automotive Gallery has always stood for: the conviction that a truly exceptional automobile deserves the same gaze we reserve for great design.”

From Milan to Imola, the Genesis GMR-001 Hypercar makes its official global track debut at the 6 Hours of Imola, as Genesis Magma Racing competes in the first race of the 2026 World Endurance Championship. The new all-electric GV60 Magma high-performance model will be on display during an exclusive gala dinner at Museo Bagatti Valsecchi later this week, where guests will enjoy the signature Genesis “Son-nim” hospitality experience.

This collaboration follows Genesis’ official market entry into Italy in January and the announcement of its first two retail locations in the country, in Rome and Padua.

FRANKFURT, Germany, April 16, 2026 — Genesis has been recognized as the “Best Brand Overall” as part of AUTO BILD’s 15th annual readers’ survey, one of Germany’s largest and most respected reader-led brand evaluations.

Genesis’ success in this year’s survey marks the first time a Korean brand has taken the top spot - “Best Brand Overall.” Genesis also came first overall in the “Luxury Class” category and scored highest in the “Value For Money” category in the same class, highlighting the strength and quality of the brand’s position in one of Europe’s most competitive automotive markets.

Managing Director of Genesis Motor Europe Peter Kronschnabl comments: “We are thrilled to be recognized by the readers of AUTO BILD in this year’s survey. For Genesis, these wins are a strong endorsement of our growing brand appeal and the desirability of our all-electric model lineup in Europe. We are committed to delivering cars that combine refined design, advanced technology and features with a distinctly customer-centric ownership experience.

“These three victories reflect our wider momentum across the region. Genesis now operates in six European markets; Germany, France, Italy, The Netherlands, Switzerland and the U.K., with Spain still to come in 2026. With more brand presence across Europe than ever before, and our first high-performance model, GV60 Magma, arriving this year, we continue to go from strength to strength.”

First launched in 2011, the survey reflects the opinions of over 50,000 readers, who evaluated the 52 leading automotive brands across 14 categories. Each brand is comparatively ranked on three criteria: quality, design and value for money. The results provide a direct measure of consumer trust, relevance and desirability of top automotive brands on sale in Germany and across Europe.

WASHINGTON, D.C., April 15, 2026 — Genesis joins the 2026 Convening of Semafor World Economy (April 13-17, 2026) as a founding partner, contributing to discussions on mobility innovation and industrial policy at one of the largest gatherings of Fortune 500 CEOs in the United States. As Founding Partner and Future of Mobility track sponsor, Genesis, in alignment with the broader Group, will demonstrate its leadership in advancing transportation while reinforcing its $26 billion commitment to responsible investment and growth in the United States.

Genesis joined Semafor as a partner shortly after Semafor was founded, and the collaboration has evolved throughout the four-year partnership. The 2026 Convening of Semafor World Economy will include expanded programming and elevated brand experiences designed to engage senior decision-makers and global policymakers.

Shaping the Mobility Narrative

On Tuesday, April 14, CEO José Muñoz led the Future of Mobility track, exploring the global energy landscape and the future of mobility amid ongoing geopolitical and market uncertainty. He shared Hyundai’s perspective as one of the world’s leading automotive groups, underscoring how rapidly shifting energy dynamics are influencing consumer behavior, industrial strategy and long-term investment decisions across the sector.

During the discussion, Muñoz highlighted Hyundai’s flexible and diversified approach to electrification, emphasizing the company’s continued investments across electric vehicles, hybrids, plug-in hybrids and forthcoming extended-range solutions. He noted that while Hyundai has been a first mover in EVs, its ability to scale multiple powertrain technologies has enabled the company to respond quickly to changes in demand. This adaptability is reflected at Hyundai Motor Group Metaplant America (HMGMA) in Savannah, Georgia, which is designed to support a broad mix of next generation vehicles.

Looking to the future, Muñoz pointed to autonomous driving, hydrogen mobility and advanced manufacturing as key pillars of Hyundai’s long-term vision. He discussed the company’s expanding autonomous ecosystem through strategic partnerships and in-house development, the growing role of hydrogen in logistics and long-haul transportation, and the deployment of robotics and physical AI to enhance safety, productivity and quality in manufacturing. Across each of these areas, he reinforced Hyundai’s commitment to responsible innovation and its mission to deliver sustainable progress and expanded mobility for society.

“Hyundai Motor Group has been a vital partner for Semafor and Semafor World Economy since its inception, and this year takes our partnership to new heights. As Semafor World Economy expands with the 2026 Annual Convening, our partnership has grown with it — a reflection of Hyundai Motor Group’s leadership at the forefront of the defining economic, geopolitical and technological forces shaping the decade ahead," said Semafor Co-Founder and CEO Justin B. Smith.

A Multi-Year Partnership Built on Impact

Genesis' four-year partnership with Semafor began in 2022 with a focus on establishing brand presence across Semafor's digital ecosystem while hosting high-level executive events at Genesis House New York and Genesis Studio Zurich.

When the Semafor World Economy platform debuted in Spring 2024, the partnership expanded significantly. The Group became Founding Partner and Future of Mobility track sponsor, while Genesis launched its signature Genesis Lounge — establishing itself as the defining hospitality presence at the convening and demonstrating the power of embedding luxury brand experiences into global policy conversations.

Throughout 2025, the partnership gained momentum with Genesis participating in four offline events, including the two Semafor World Economy Summits, while supporting two Semafor flagship convenings.

In 2026, the partnership reaches its deepest expression. At this year’s Semafor World Economy convening, Genesis serves as an experiential partner, presenting the Genesis Lounge at The Conrad Washington, D.C. — a purpose-built space rooted in the Korean hospitality philosophy of “Son-nim” and designed to foster meaningful dialogue and connection. Following the April event, Genesis and Semafor will convene four tailored co-hosted events in the 2026 calendar year.

LE CASTELLET, France, April 13, 2026 — Genesis Magma Racing will work with leading “luxury performance” footwear brand APL for the 2026 FIA World Endurance Championship season, the company becoming the team’s Official Luxury Footwear Partner for their debut WEC season.

Award-Winning Designs Support Team’s Work 

APL, or Athletic Propulsion Labs, will supply the footwear worn by Genesis Magma Racing team members throughout the 2026 FIA WEC season, giving the company an active presence in the paddock. In turn, the team will be able to rely on the high-performance designs produced by APL during the long days of work required to compete in the highest echelons of world motorsport.

“In a series as closely contested as the FIA WEC, anywhere you can gain an advantage is key,” said Genesis Magma Racing Team Manager Anouck Abadie. “Partnering with APL brings multiple benefits. Obviously, it brings Genesis Magma Racing together with a strong lifestyle brand, but it also gives us the benefit of using high-quality products in the everyday activities of the team to make sure the team can work to the highest possible level.”

Los Angeles-based APL is renowned for its consistent ability to produce award-winning designs in multiple categories. The company’s ranges of training, running and basketball shoes have gathered multiple accolades, including prizes from leading lifestyle publications and brands praising APL’s men’s and women’s designs.

Brand-new designs featuring the Genesis Magma Racing colors will join APL’s range as part of the partnership, combining the manufacturer’s premium image with APL’s unrivalled position spanning fashion and sport.

Two Partners at the Intersection

The partnership brings together two brands who represent the intersection of luxury and performance in their respective markets and brings together Genesis’ “Athletic Elegance” philosophy with APL’s Athletic Propulsion ethos.

For Genesis, the introduction of the GV60 Magma, the first Magma model in the manufacturer’s road car range, marks an important step. Having established itself among the leading premium car brands, the addition of Magma models – and the foundation of Genesis Magma Racing – adds a muscular, high-performance edge to the brand’s image.

“APL is a challenger brand that has always pushed the limits of what’s possible,” said APL Co-Founders Adam and Ryan Goldston. “Footwear is the foundation of every step towards victory, and with Genesis Magma entering the World Endurance Championship and their focus on disrupting a competitive field, we felt this was the perfect opportunity for our two brands to partner and build something special. The demands of endurance racing will serve as a testing ground for advanced materials and technologies that push our products even further. APL is the footwear of choice for many world champions and those competing for one.”

APL is a pioneer of the luxury performance segment of athletic footwear in its collections for men and women. Combining the company’s world-class patented technologies with unique, innovative designs has allowed APL to count itself among the world leaders in athletic footwear. Its unique position at the crossover point is proven perfectly by the induction of APL’s founders, identical twins Adam and Ryan Goldston, into the CFDA (Council of Fashion Designers of America) – a first for an athletic brand.

BARCELONA, Spain, April 12, 2026 — The Genesis Magma Racing Trajectory Program lineup of Jamie Chadwick, Laurents Hörr and Valerio Rinicella started their 2026 European Le Mans Series season with a strong fourth place at the 4 Hours of Barcelona.

Driving Trio Avoid Issues on Debut Together

Reprising her role from the 2025 event, Chadwick drove the first stint of the four-hour race, starting the IDEC Sport-run #18 ORECA 07 from the fourth place secured by Hörr during Saturday’s Qualifying session, when he delivered two strong laps in his second run under pressure after having his first flying lap deleted due to track limits.

Though she lost some spots on the initial start, she had made all the ground back through a combination of strategy, on-track overtakes and avoiding the issues that afflicted several other teams in the opening stint, putting her year’s worth of LMP2 experience to excellent use. Hörr took over the car, continuing to push for a podium, climbing as high as third place as he had to negotiate multiple Virtual Safety Car or Full Course Yellow interruptions. In contrast, during Rinicella’s stint – taking the car for the final hour to the checkered flag – the pace amongst the leaders was relentless.

Despite taking on new tires to begin his stint and left-side tires at his final stop with 22 minutes remaining, he was unable to follow his rivals through the congestion of slower traffic to maintain the push for the podium. However, he was able to avoid contact and problems, an accomplishment that showed its value on the final lap when he took fourth position from another driver limping to the line with a damaged car.

The weekend also brought together all five drivers included in the Genesis Magma Racing Trajectory Program for the first time. The trio of LMP2 drivers were joined by Koreans Michael Shin and Kyuho Lee, who compete in the FIA Formula 3 Championship and GB3 Championship, respectively. The two single-seater drivers were able to experience qualifying and the race inside the IDEC Sport garage, immersing themselves in the event.

Post-Race Quotes - #18 IDEC Sport ORECA 07

Jamie Chadwick said: “The start of the race was a little bit tricky, but then I managed to claw back a couple of positions. I think the stint was OK; we double stinted the tires, which seemed to work quite well when the Virtual Safety Car came out. It was a little bit tricky, but we were in the fight, which was the main thing. We had positive progression throughout the weekend. I think we would have taken P4 at the beginning of the week, to be honest. With how we were running in that race, you always want more, but still, we can be really positive. The team did a great job. No mistakes, no errors and same for my teammates and I think it’s a really good foundation for the rest of the year. We need to keep working and targeting the top five. Le Castellet is a home race for the team. I think we can go well there, so aim for another top five there and hopefully we can go one higher to get onto the podium – let’s see.”

Laurents Hörr said: “It was a long stint. It was not easy because we all had fresh tires and everybody was really pushing the whole time. I was really happy with the first stint, and in the second stint everybody was pushing a little bit more and I just didn’t have the grip of the first set of tires anymore. It’s certainly a bit different in the main LMP2 class after coming from Pro-Am lineups for many years. In the pro ranks, you can just push a lot harder together with your teammates, and you can push with the car setup more, which was very pleasant for me. Overall, we have a great team ambience inside the Trajectory Program, but also with the IDEC Sport team, and its great fun, and finishing fourth is a great start to the season, with much more to come.”

Valerio Rinicella said: “It was a hard stint for me, with only two tires on the left, which were a bit hard to warm up. I think I lost a little bit of time to other guys [because of this]. The pace was OK, but not enough for P1, so I just tried to do my best. We fought for the podium until the end, but it’s endurance racing, so it was hard for me to manage everything as this is the first race for me. I think with the traffic, sometimes you get lucky, sometimes you get unlucky. It’s just about position, and maybe half a second can cost you two positions, or maybe you can gain two positions in just five tenths. It’s a lot about managing risk, being lucky and being in a good position. I have five races to go so I have time to work on it. In single seaters, you don’t have this issue, you just push and you try to overtake the car in front. Here there are a lot of things to do, managing and following a target lap time, fuel and traffic as well.”

Genesis Magma Racing Sporting Director Gabriele Tarquini said: “For the new season, the Genesis Magma Racing Trajectory Program has a tighter focus on driver development, but in the European Le Mans Series our goals remain the same. We are not targeting race wins but want to give the drivers the opportunity to gain experience, with the potential for them to join the Genesis Magma Racing lineup. For Jamie, Laurents and Valerio to begin 2026 with a top-five finish is very encouraging. It was their first race together with the IDEC Sport team, Laurents first in the Pro class and Valerio’s first in the championship, with so many new challenges to face. Each driver gave a good individual performance, with the consistency that is essential in endurance racing, and can take away important lessons for their next race in the championship.”

FRANKFURT, Germany, April 10, 2026 — Genesis Motor Europe yesterday announced the opening of its first dedicated dealership in Europe, marking a key milestone in the implementation of its dealer network and the brand’s regional expansion. The new retail space, operated in partnership with leading Dutch dealer group Broekhuis, represents a major step forward in bringing the Genesis experience closer to European customers.

The opening further strengthens Genesis’ commitment to building an experienced and reputable sales and service network across Europe. The new dealership complements the existing network of Genesis Studios and carefully curated brand spaces that are located in the most prominent cities across Europe and have been designed to offer to customers a first-hand, immersive experience of the brand. 

Located in The Netherlands, near Amsterdam, the new Genesis dealer offers a high-end and curated brand experience within an established automotive setting. The facility spans over 170 square meters and showcases the full Genesis lineup, allowing customers and visitors to engage first-hand with the brand. 

The space has been thoughtfully designed to prioritize customer comfort and personalization and features a dedicated customer lounge area that reflects Genesis’ commitment to hospitality, “Son-nim.” 

Genesis has partnered with Dutch company Broekhuis, a highly respected automotive dealer group in the Netherlands. The company has been recognized among the top 50 largest automotive dealer groups in Europe and brings extensive experience with premium automotive brands. Its track record has been proven through multiple domestic and European awards recognitions and combines a strong existing partnership with Hyundai, making Broekhuis a natural choice for Genesis’ first dealership in Europe. 

Peter Kronschnabl, Genesis Motor Europe Managing Director, said: “Following the recent launch of Genesis in the Netherlands last month, we are proud to open tonight our first dealership. This milestone marks a concrete step in the rollout of our European dealer business model and the foundation of a robust network in the region, with a customer-centric mindset at its core.” 

Reinier Imminkhuizen, Divisional Director, and Marc Reijsbergen, Branch Director of Broekhuis, said, “Since our founding in 1932, our family-owned business has remained consistently committed to being customer-focused, with everything centered on personal attention and creating long-term relationships with employees, customers and our societal partners. This is our reason for being, for 94 years. The Broekhuis team, therefore, embraces the Korean ‘Son-nim’ philosophy of ultimate hospitality, which closely aligns with the customer promises upheld by the Broekhuis Group.” 

By combining a premium retail environment with trusted local expertise, Genesis continues to redefine the premium automotive experience in Europe.

IMOLA, Italy, April 10, 2026 — Genesis Magma Racing will make its debut in the FIA World Endurance Championship (WEC) at the 6 Hours of Imola less than 500 days after publicly announcing their intent to enter the series. Though the team is satisfied with the progress made during testing, the event at the Autodromo Internazionale Enzo e Dino Ferrari represents a new step, joining the established teams and manufacturers of the grid on track for the first time.

Race Debut Builds on Foundations Laid During Testing

The team’s main focus is on building on the foundations laid during the 25,000 kilometers of track testing completed by the team with the car since August 2025. Recognizing the scale of the challenge of joining the highly competitive championship, Genesis Magma Racing places a two-car finish high on its list of goals for the race while focusing on managing aspects of race weekend operation that lie fully within its control.

The change to the WEC calendar gave Genesis Magma Racing an extra three weeks to prepare for its first event at the highest level of endurance racing. The team’s engineers took full advantage of the opportunity as they have done throughout the testing and development of the GMR-001 Hypercar.

Final preparations for the race debut included a day of testing at the Imola circuit – something that was planned prior to the calendar alterations. As well as giving the team an opportunity to simulate race runs on a WEC race track, the running with two cars provided the drivers with a chance to establish a base setup for the car, which they can work from during the Prologue test and Free Practice sessions.

This is especially important for the technical demands of the Imola circuit, including a need to ride bumps and curbs well to make the most of the power from the GMR-001 Hypercar’s G8MR 3.2l Turbo V8 engine.

Both of the team’s entries will be shared by three drivers – Pipo Derani, Mathys Jaubert and André Lotterer sharing the “liquid metal” liveried #17; and Paul-Loup Chatin, Mathieu Jaminet and Dani Juncadella in the predominantly black #19 GMR-001 Hypercar.

Genesis Magma Racing Team Management Quotes

Cyril Abiteboul, Genesis Magma Racing Team Principal said: “The FIA World Endurance Championship weekend at Imola is a huge moment for Genesis Magma Racing and Genesis as a manufacturer. I am very proud of the work we have done as a team to reach this occasion, and I am personally very proud of the faith placed in us by our Chair, Vice Chair and Chief Creative Officer Luc Donckerwolke to take Genesis racing. As a new entrant, we know that we are not in a position to pursue performance at the start of the season. Instead, our focus will be on things we can control in our reliability and operations, making sure we can do the small things right first, before we can expect performance and race results. A successful weekend in Imola will be if we get both our GMR-001 Hypercars to the finish with minimal technical problems or penalties and the entire team working well together. Once the race starts, I’ll be nervously waiting for the checkered flag — certainly not for the last time with Genesis Magma Racing.”

Gabriele Tarquini, Genesis Magma Racing Sporting Director said: “Imola is not just a race weekend for Genesis Magma Racing, but our first ever race. It’s a very important moment in our history. The entire team is excited to start, and once we begin, I’m sure we will find even more motivation for the season. Even after a long time for testing – even if any time spent testing is never enough – we really miss the stress and adrenaline of real competition. Our goal for the first race is to put both GMR-001 Hypercar on the grid with no mistakes, and to finish the race with both cars. This is the first step for us to climb, and I want to see how our drivers, who worked together very well during testing, will perform in a race situation. We know that our competitors are very strong and very experienced, but I am sure we have everything we need to start fighting with them very soon.” 

Justin Taylor, Genesis Magma Racing Chief Engineer said: “Imola is a unique circuit, not only because of its history but also some of its characteristics, namely the curbs and bumps. To be fast in Imola means using the curbs and absorbing the bumps, which means a compromise on the aerodynamics. We gained invaluable experience at the track during a test in February and will be building on that foundation during the official Prologue, focusing on adapting the GMR-001 Hypercar to the challenges of a full WEC event with other Hypercar and LMGT3 traffic, something impossible to test otherwise. There’s a mix of feelings about finally going racing after an intense development. Obviously, anxiety coming from the uncertainty of how the car will perform when compared to the rest of the field. At the same time, we have great excitement to cross a significant milestone to where lap times and results matter.”

Driver Quotes - #17 GMR-001 Hypercar

Pipo Derani said: “The additional month before the start of the season was definitely helpful for us. On the other hand, we would have preferred to race in Qatar as it would have provided an extra 10-hour race before Le Mans. Imola is one of the most challenging circuits on the calendar, making it a significant test for us as a team for our first race. If we perform well at Imola, it should boost confidence for the next rounds. I believe our first target is to finish without any major issues. I'm not setting any expectations. I want us to focus on doing well with the things we can control. If we succeed in that, we might end up with a positive outcome. From a personal perspective, my goal is to accomplish small wins each day and review the weekend with the sense that we worked effectively as a team. There will be moments we might consider as underperformance but recognizing those areas will be important for our development.”

Mathys Jaubert said: “The test we completed at Imola gives us a strong foundation heading into the race weekend. It allowed us to define key elements such as the gearbox ratios, work on setup, and for us drivers to get comfortable with the track, but without traffic. The Prologue will be especially valuable, particularly for me as a rookie, to adapt to traffic management with the GT3 cars. It will also give us our first real benchmark against the other teams and help us understand our strengths and areas to improve, giving our first true indicator of where we stand. The priority will be to stay consistent, avoid mistakes, and not pick up any penalties. It will also be important to identify any weaknesses in the car so we can improve for the upcoming races and build a strong foundation for the season. On my side, the focus will be on delivering a clean and consistent race, avoiding errors, and staying in the right rhythm throughout my stints. Being on the pace is key, and I’m confident we will be there.”

André Lotterer said: “Imola is one of the tightest tracks on the FIA World Endurance Championship calendar. It is very demanding in terms of traffic management and quite busy for the drivers. The baseline setup we have for the GMR-001 Hypercar is quite good, but you need a very particular setup for Imola. It is one of the bumpiest tracks we visit and requires a car that is nimble and able to go on the curbs and absorb the bumps. As a driver, you always try to maximize what you have, but in this case we don’t know what we have compared to the competition, so it will be a revelation to see where we are. We don’t have crazy expectations. We want to finish the race and gain as much experience as possible. We’ll focus on ourselves and our solutions and learn as much as we can so we can continue to build the team and leave Imola stronger. We’ll see our weaknesses, but the more we see them, the clearer our solutions will be, so we can address them quickly.”

Driver Quotes - #19 GMR-001 Hypercar

Paul-Loup Chatin said: “I’m very pleased to see the 2026 season finally getting underway. It represents the start of a new personal challenge for me, but also a significant milestone for everyone at Genesis Magma Racing. Since the team was announced in December 2024, the entire team has worked relentlessly and made the most of every second. I’m extremely proud of what they have achieved in such a short space of time. Imola marks the first step of this new chapter. The circuit increases the level of difficulty due to its characteristics, particularly the bumps and aggressive curbs, which require specific qualities from the car. It’s a real challenge that will teach us a lot for the rest of the program. Our primary goal will be to focus on ourselves and execute a clean race from start to finish. We are not facing a single mountain, but an entire mountain range. It will be essential to remain humble and united throughout this journey if we want to reach our objectives.”

Mathieu Jaminet said: “I’m super excited to finally go racing. It’s been a while since I had the chance to race against someone, and I think it’s the same for my teammates. I’m looking forward to starting the season, the competition and seeing where we are. Starting Imola after Qatar was postponed could be seen as a good and bad thing for us. It would have been interesting to see where we were compared to the competition already in Qatar, but it gave us more time to prepare, which we took full advantage of. For me, Imola is one of the highlights of the calendar. It’s a very old-school track. It’s fast, really demanding for the car, so I’m looking forward to driving there and seeing how close – or far – we are from the top runners. The main target is to finish the race with no technical issues, no penalties and we can build from there. Get some mileage, learn more about the car, and get the team working together.” 

Dani Juncadella said: “Starting the season in Imola is quite a challenge as a driver, and for the whole Genesis Magma Racing team. It’s a very challenging track, very technical as a driver and very narrow, so it’s going to be fascinating managing the GT traffic, which will be a first for me. We got the chance to test at the circuit and make a few laps, which gave us a bit of a head start to know what’s coming. To be fair the aim for the weekend is go step by step, day by day with the Prologue test, practice, qualifying and race. For me, it’s my debut in Hypercar, so I’m massively excited, but I’m not expecting much in terms of results, but it’s not our main focus. There’s a lot of things we need to work on before focusing on pure results. I’m very excited to start the journey with my two teammates in the #19 GMR-001 Hypercar. Imola is a great place to kick-start the season. It’s going to be hectic, and let’s see if the weather also plays a role. There’s going to be a lot happening.”

LE CASTELLET, France, April 2, 2026 — As Genesis Magma Racing and the GMR-001 Hypercar prepare to join the FIA World Endurance Championship (WEC) grid at the 6 Hours of Imola later this month, the virtual version of the team’s first car has already been added to the lineup on Le Mans Ultimate.

Team’s Engineers Work Closely with Game Developers

The addition of the GMR-001 Hypercar, which is available now for free to all players, comes after a close cooperation between Genesis Magma Racing and Motorsport Games, the developers of Le Mans Ultimate, the Official Game of the FIA World Endurance Championship and 24 Hours of Le Mans.

The two groups worked hand-in-hand to model the car directly from Genesis’ own renderings of the design. Engineers have also provided data and feedback on the suspension settings, aerodynamic balance and gearing of the GMR-001 Hypercar to create a realistic handling model for the car’s launch – which comes before the car’s competitive debut, an impressive first for Le Mans Ultimate and a major accomplishment in any racing simulation.

In game, the GMR-001 Hypercar carries the #17 and “liquid-metal” based livery first revealed on March 31. The livery carries the same traditional Korean hangeul lettering for “Magma” – “마그마” – that will be seen on the real cars. The sound of the car’s G8MR 3.2l Turbo V8 engine completes the package, created with recordings of the motor from some of Genesis Magma Racing’s latest development tests.

The GMR-001 Hypercar is the headline of Motorsport Games’ V1.3 Update for the game, which also features the addition of ELMS content, including the Circuit de Barcelona-Catalunya as part of DLC, as well as a number of smaller additions and fixes. The Update also introduces a Korean translation of the game, supporting Genesis Magma Racing’s position as the first South Korean manufacturer to enter the FIA World Endurance Championship.

Chance to Win Workshop Visit in GMR Sim to Sim Contest

To mark the arrival of the GMR-001 Hypercar in game, and the collaboration between Genesis Magma Racing and Motorsport Games, the car will be the focus in the “GMR Sim to Sim” competition – Silver Daily Races taking place in Le Mans Ultimate online March 31-April 7.

In the races, Le Mans Ultimate players will take the GMR-001 Hypercar to the fearsome Circuit de Spa-Francorchamps. Faced with the kind of changing track conditions the Ardennes venue is notorious for, as well as specially created challenging fuel usage and tire wear parameters, players will compete not only for victory in their 45-minute race, but for the fastest lap of all drivers worldwide competing across all splits over the full week.

The fastest five (age 18+) will win an all-expenses-paid visit to Genesis Magma Racing’s workshop at Le Castellet, France, to see where the team prepares the cars for the WEC season and will also experience a session in the team’s F1-bred Dynisma simulator.

Genesis Magma Racing GMR-001 Hypercar driver Dani Juncadella said: “I’ve been part of Team Red Line and Verstappen Sim Racing for the last five years, and I know some of our Pros are involved in Le Mans Ultimate, so it’s clearly a great platform that is only going to keep growing. It’s already been extremely popular with sim racers and teams, and to have the GMR-001 Hypercar included in the game before our first race is very exciting, and I’m very happy to be part of the event to celebrate the introduction of the car to the game. Our engineers have worked closely with the developers to create the in-game model, and I’m looking forward to trying it out.”

Juncadella will provide coaching to the winning drivers during their time in Genesis Magma Racing’s simulator. “With a session in our simulator, the top drivers will get a chance to see what it is like to work with a real-world, professional Hypercar team,” he said. “The top sim racers are so talented and dedicated, driving every day and putting so much effort into their own rigs. So, the fact that they will get to experience our sim will be a great moment for them, and a great opportunity because, I believe, something like that can open chances for the future.”

For full terms and details of the GMR Sim to Sim contest, please see here: https://lemansultimate.com/competition-time-gmr-sim-to-sim-challenge/