GENESIS CELEBRATES THREE WINS AT 2025 RED DOT AWARD FOR DESIGN CONCEPT

Mon, 21 Jul 2025 09:45:00 +0900

X Gran Coupe Concept and X Gran Convertible Concept recognized in Cars and Motorcycles category under Design Concept discipline
X Gran Equator Concept also receives distinction in same category for innovative design concept of electric off-roader

SEOUL, July 21, 2025 — Genesis has won three distinctions in the Cars and Motorcycles category at the 2025 Red Dot Award for its concept design, showcasing its outstanding design capability in exploring different typologies.

X Gran Coupe Concept, X Gran Convertible Concept: Reinterpretation of the G90 for Modern Lifestyle

First revealed at the 2025 Seoul Mobility Show in April, the X Gran Coupe Concept and the X Gran Convertible Concept are both based on the G90, maintaining the flagship model’s distinctive Two-Line headlamps and Crest Grille.

The two concepts take the brand’s design philosophy of “Athletic Elegance” a step further to accentuate the dynamic volume of the vehicles through the B-pillar-less design, elongated bonnet and flared fenders.

In the rear, multiple elements including slim tail lamps, integrated lettering, a spoiler edge and dual mufflers come together to complete a sporty yet elegant look.

The X Gran Coupe Concept, inspired by the tranquil Mediterranean landscape and its olive trees, sports a deep olive-green color coupled with cognac leather.

Meanwhile, the X Gran Convertible Concept finds its inspiration from the picturesque vineyards and fresh eucalyptus trees, featuring a burgundy-red exterior that resembles the color of pressed grapes, while the interior is finished in deep blue leather and eucalyptus wood.

X Gran Equator Concept: The Ultimate Adventure Vehicle

Unveiled for the first time at the Genesis House in April, the X Gran Equator Concept is named after the “finest stallion” in the world of Arabian horses, symbolizing endurance, agility and refined power. As the brand's first adventure vehicle concept, the X Gran Equator Concept merges the Athletic Elegance design philosophy with the rugged spirit of overlapping.

Inspired by reductive design principles, the X Gran Equator Concept’s exterior emphasizes clean lines and uncluttered surfaces. A long hood, sleek cabin and fast C-pillars form a silhouette that is distinct from conventional SUVs, while dark wheel-arch cladding and 24-inch beadlock wheels highlight its off-road capability. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis’ signature Two-Line headlamps.

"In a luxury brand, a large coupe and a convertible serve as the icons for the brand,” said SangYup Lee, Head of Genesis Global Design. “They are the ultimate expression of the Athletic Elegance design philosophy.”

As one of the world’s most distinguished design competitions, the Red Dot Design Award is acclaimed as a hallmark of design excellence. Among the three disciplines of the competition, the Red Dot Design Award for Design Concept honors cutting-edge and innovative design concepts in varying stages of product development each year.

GENESIS RECEIVES RED DOT AWARD FOR MY GENESIS APP

Tue, 07 Sep 2021 06:51:00 +0900

‘My Genesis’ app wins Red Dot Award in Brands & Communication Design 2021
The personalized mobile service application provides customers with convenient data and features for vehicle management
This year’s award adds to Genesis’ history of Red Dot wins for excellence in design

SEOUL, Sept. 7, 2021 — Genesis announced that it has taken home a Red Dot Award in Brands & Communication Design for its My Genesis app, the brand’s personalized mobile service application, at the 2021 Red Dot Award.

‘My Genesis’ is a personalized mobile service application that provides comprehensive information and services for vehicle management as well as personalized vehicle analysis data. To deliver services optimized for personal user experience, the app offers not only insights for safe driving based on its driving data, but also information ranging from expenses for car maintenance, to schedules of part replacement, and one-on-one butler services.

Jury at this year’s Red Dot Award gave the application high praise for integrating personalized data into its design. The app shows users an exact image of their vehicle model down to their specifications and color, and provides real-time weather and time zone information right on their mobile device based on their location.

‘My Genesis’ also received positive reviews for providing seamless ease of use for drivers, allowing them to check up-to-date information on car maintenance while applying for all necessary services within the application in just three touches. It also enables drivers to manage their vehicles easily and efficiently, automatically calculating their gas expenses through its data alliance with gas companies.

Currently, the ‘My Genesis’ app boasts a 4.9 customer rating in Apple's App Store, receiving positive reviews for its exceptional design and ease of use.

Launched in 1955, the Red Dot Award are considered one of the world’s top three design competitions, along with the iF and IDEA Design Awards. Design Zentrum Nordrhein Westfalen in Germany hosts the awards every year, judging entries for Product Design, Brand & Communication, and Design Concept.

With this victory for the ‘My Genesis’ app, Genesis continues its run of award wins from the Red Dot Award for its excellence in design. In 2020, it took home four Red Dot award: an Interface Design award for its ‘Copper Design’ Infotainment System, a Retail Design – Showroom award for its Genesis Studio in Hanam, a Spatial Communication - Light installations award for its G90 model, and an Event Design award for its Mint Concept. In 2018, Genesis also earned “Best of the Best” at the Red Dot Award with Genesis Gangnam for Retail Design, and with Genesis Sound for Sound Design.

Genesis Newsroom: Official Global Media Site

GENESIS CELEBRATES THREE WINS AT 2025 RED DOT AWARD FOR DESIGN CONCEPT

GENESIS RECEIVES RED DOT AWARD FOR MY GENESIS APP