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                    <title><![CDATA[Genesis Newsroom: Official Global Media Site ]]></title>
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                    <pubDate>Wed, 18 Feb 2026 00:21:58 +0100</pubDate>
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                        <title>GENESIS RENEWS AS TITLE PARTNER OF THE GENESIS INVITATIONAL</title>
                        <link>https://newsroom.genesis.com/genesis-renews-as-title-partner-of-the-genesis-invitational/</link>
                        <guid>https://newsroom.genesis.com/genesis-renews-as-title-partner-of-the-genesis-invitational/</guid><pp:caseid>736300</pp:caseid><description><![CDATA[<p><span>Genesis renews its commitment as title partner through 2030 as tournament sees its 100th playing this year.</span></p>]]></description><content:encoded><![CDATA[<ul><li data-list-item-id="e3f8540ae13e206fcf8a20151651609c0"><p style="text-align:justify;">Multi-year agreement unveiled by tournament host Tiger Woods ahead of historic event’s 100th playing</p></li></ul><p style="text-align:justify;"><br><span>PACIFIC PALISADES, Calif., and PONTE VEDRA BEACH, Fla., Feb. 17, 2026 — Genesis, The PGA TOUR, and TGR Live announced today a multi-year commitment from Genesis to continue as title partner of The Genesis Invitational through 2030. The agreement was announced Tuesday during a signing ceremony at The Riviera Country Club attended by PGA TOUR CEO Brian Rolapp, Hyundai Motor Group Executive Chair Euisun Chung and tournament host Tiger Woods. A press conference with Woods and Genesis President and CEO José Muñoz followed ahead of the historic event’s return to Pacific Palisades.</span></p><p style="text-align:justify;"><br><span>The 2026 Genesis Invitational marks a significant milestone for the tournament. First held in 1926, the event will be contested for the 100th time, marking a century of professional golf in Los Angeles. The 2026 tournament also signifies the resilience of the event and the community, returning to The Riviera Country Club after being held in San Diego in 2025 due to the wildfires that brought devastation to the Greater Los Angeles area. Sweden’s Ludvig Åberg will look to defend his title when the 2026 tournament gets underway on Thursday, Feb. 19.</span></p><p style="text-align:justify;"><br><span>“The PGA TOUR is proud to continue our growing relationship with Genesis and appreciate its continued support of The Genesis Invitational, a legacy event on our schedule that annually tests the world’s best players,” said PGA TOUR CEO Brian Rolapp. “As The Genesis Invitational makes its much-anticipated return to Pacific Palisades, this year marks the ideal moment to affirm Genesis’ support of this historic event.”</span></p><p style="text-align:justify;"><br><span>Genesis first signed in June 2016 as title partner before the tournament </span><a href="https://newsroom.genesis.com/new-enhancements-to-elevate-genesis-open-status-on-pga-tour-in-2020/" target="_blank"><span>received elevated status ahead of the 2020 event</span></a><span> that brought Woods as the official host and implemented several enhancements to its field and winner benefits.</span></p><p style="text-align:justify;"><br><span>“I’d like to thank Genesis for their renewed commitment to The Genesis Invitational,” Woods said.&nbsp;“Together with Genesis, we have found new ways to elevate this tournament over the past decade. We are grateful to Genesis for their continued partnership and support of the tournament and TGR Foundation.”</span></p><p style="text-align:justify;"><br><span>One of the TOUR’s longest-running tournaments, The Genesis Invitational originally debuted in 1926 as the Los Angeles Open, with the event staged at various area courses before settling at The Riviera Country Club in 1973, making it one of only nine current venues to appear on the TOUR schedule for more than 50 years. Known as the site of Jack Nicklaus' professional debut, Woods' first PGA TOUR tournament and with 25 champions in the World Golf Hall of Fame, the tournament has witnessed countless unforgettable moments in golf history.</span></p><p style="text-align:justify;"><br><span>“We are proud to extend our partnership with the PGA TOUR, Tiger Woods and TGR Foundation, and to continue the journey of The Genesis Invitational through 2030,” said Euisun Chung, Executive Chair, Hyundai Motor Group. “The Genesis Invitational represents the values of integrity, respect and excellence that define both the sport of golf and the Genesis brand. As we celebrate the tournament’s 100th playing, this milestone marks a century of progress for the championship. Together with our partners, Genesis remains committed to elevating this historic tournament and to creating lasting value not only for the game, but also for our communities and future generations.”</span></p><p style="text-align:justify;"><br><span>As The Genesis Invitational returns to Pacific Palisades in 2026, </span><a href="https://newsroom.genesis.com/california-rises-raises-over-8-million-for-wildfire-relief-with-additional-300000-from-birdies-for-good-and-other-initiatives-during-2025-genesis-invitational/" target="_blank"><span>so too does California Rises</span></a><span>, inspired by the resilience, unity and hope of the Los Angeles community. With a focus on rebuilding communities, advancing fire prevention and inspiring the next generation, proceeds raised by the charitable initiative this year will benefit Habitat for Humanity, the Los Angeles Fire Department Foundation and the Genesis Inspiration Foundation. Habitat for Humanity will aid in the rebuilding efforts across Los Angeles, while funds directed to the Los Angeles Fire Department Foundation will go toward essential equipment, training and programs that enhance public safety and emergency response. The Genesis Inspiration Foundation is focused on restoring and reimagining arts and music programs for children impacted by last year’s wildfires.</span></p><p style="text-align:justify;"><br><span>The PGA TOUR and Genesis have expanded their relationship in recent years, with the organizations announcing a new Global Official Marketing Partnership in June 2025 that named the luxury vehicle brand as </span><a href="https://newsroom.genesis.com/genesis-named-first-global-official-vehicle-of-the-pga-tour-and-pga-tour-champions/" target="_blank"><span>the first global Official Vehicle of the PGA TOUR and PGA TOUR Champions</span></a><span> as well as an Official Mobility Partner of the PGA TOUR. As part of the agreement, Genesis was also named the first sponsor of the World Feed, produced from PGA TOUR Studios, that delivers unprecedented, exclusive content to professional golf fans across the globe.</span></p><p style="text-align:justify;"><br><span>Genesis deepened its commitment to professional golf the following month, </span><a href="https://newsroom.genesis.com/genesis-renews-as-title-partner-of-genesis-scottish-open/" target="_blank"><span>inking a multi-year agreement to continue as title partner of the Genesis Scottish Open</span></a><span>, the historic national open that in 2022 became the first-ever tournament to be co-sanctioned by the PGA TOUR and DP World Tour. The brand is also a founding partner and official automotive partner of TGL, the title partner of the DP World Tour’s Genesis Championship in Korea and has served as the Official Automobile Sponsor of numerous Presidents Cups.</span></p><p style="text-align:justify;"><br><span>The 2026 Genesis Invitational begins Thursday, Feb. 19, at The Riviera Country Club with broadcast coverage on CBS/Paramount+, Golf Channel and three PGA TOUR Studios properties: PGA TOUR LIVE on ESPN+, Sirius XM PGA TOUR Radio and the TOUR’s World Feed.</span></p>]]></content:encoded><category><![CDATA[Genesis,Press Release,Culture,Sports,Golf,PGA tour,TGL,DP World Tour,Genesis Invitational]]></category>
            <pubDate>Wed, 18 Feb 2026 04:30:00 +0900</pubDate>
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                        <title>GENESIS SWINGS INTO SEASON 2 OF TGL PRESENTED BY SOFI WITH NEXT LEVEL FAN EXPERIENCES</title>
                        <link>https://newsroom.genesis.com/genesis-swings-into-season-2-of-tgl-presented-by-sofi-with-next-level-fan-experiences/</link>
                        <guid>https://newsroom.genesis.com/genesis-swings-into-season-2-of-tgl-presented-by-sofi-with-next-level-fan-experiences/</guid><pp:caseid>732276</pp:caseid><description><![CDATA[<p><span>Genesis kicks off Season 2 of TGL presented by SoFi, elevating fan engagement with interactive voting, a scavenger hunt, premium lounge experiences and more.</span></p>]]></description><content:encoded><![CDATA[<ul><li data-list-item-id="e2ae74d756d52d32fb7286e223fe866ae"><p style="text-align:justify;">Genesis returns as an official automotive partner with new fan-focused activations&nbsp;</p></li></ul><p style="text-align:justify;"><br>FOUNTAIN VALLEY, Calif., Dec. 28, 2025 — Genesis today announced the kickoff of activities related to its continued partnership with TGL presented by SoFi, the groundbreaking primetime team golf league created by TMRW Sports. The 2026 season premieres live on ABC, Dec. 28, 2025, at 3 p.m. (Eastern Time) with an opening match between the reigning TGL champion Atlanta Drive Golf Club and New York Golf Club at SoFi Center in Palm Beach Gardens, Fla.&nbsp;</p><p style="text-align:justify;"><br>“Genesis is collaborating with TGL to elevate the fan experience for golf enthusiasts worldwide,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “In this new season, we’ll continue leveraging our shared passion for innovative technologies to make new connections with fans around the globe.”&nbsp;</p><p style="text-align:justify;"><br><strong>Genesis and TGL: A Shared Vision&nbsp;</strong></p><p style="text-align:justify;"><br>Genesis and TGL are pioneering bold performance matched with cutting-edge technology in their respective fields, breaking boundaries to deliver the best possible experience for fans and customers.&nbsp;</p><p style="text-align:justify;"><br>For Genesis, its founding partnership with TGL underscores its commitment to innovation and hospitality, complementing the brand’s global golf portfolio that includes serving as the official vehicle of the PGA TOUR and PGA TOUR Champions; title partner of Genesis Invitational, Genesis Scottish Open and Genesis Championship; and official automobile partner of Presidents Cup.&nbsp;</p><p style="text-align:justify;"><br><strong>Genesis Presence in the TGL Season&nbsp;</strong></p><p style="text-align:justify;"><br>Genesis is elevating fan engagement with exciting new features this season. This season’s “Player of the Match” spotlight provides interactive voting and branded highlights across social, digital, and broadcast platforms. Lucky fans will also have the chance to win a VIP Genesis experience at TGL’s Finals.&nbsp;</p><p style="text-align:justify;"><br>Each live broadcast will also feature Genesis as a custom hole sponsor through dynamic graphics and narration.&nbsp;</p><p style="text-align:justify;"><br>Additional fan experiences include:&nbsp;<br>&nbsp;</p><ul><li data-list-item-id="e80f7f91a921ccacf7820d93ee5c846b2"><p style="text-align:justify;">Genesis Scavenger Hunt: Drive and Seek offers fans an exciting new way to experience the worlds of TGL and Genesis. This arena-wide adventure at SoFi Center invites guests to connect, explore, and share unforgettable brand moments through an interactive scavenger hunt.</p></li><li data-list-item-id="ec0e879ef09e843ac58374b75e44f296d"><p style="text-align:justify;">The Genesis Lounge returns with elevated hospitality and immersive brand experiences, placing guests alongside athletes, celebrities and VIPs.</p></li><li data-list-item-id="ef3205284e98d69169f846d8620ee7807"><p style="text-align:justify;">Upon arrival, Genesis owners will enjoy exclusive premier parking.</p></li><li data-list-item-id="e43aa0e8bb77130a7be403f3e5fd7d9e0"><p style="text-align:justify;">Fans can also explore the Genesis SUV lineup with three vehicle displays throughout SoFi Center, including the GV80, GV80 Coupe, and the new indoor vehicle addition, GV80 Coupe Prestige Black.&nbsp;</p></li></ul><p style="text-align:justify;"><br><strong>How the Game is Played&nbsp;</strong></p><p style="text-align:justify;"><br>TGL is redefining golf with an innovative format that blends virtual precision and live competition. TGL’s six teams of PGA TOUR stars face off head-to-head each match, starting with long shots launched toward a massive 3,400-square-foot screen — 24 times larger than a standard simulator.&nbsp;</p><p style="text-align:justify;"><br>When play reaches within 50 yards of the hole, the action shifts to a 22,475-square-foot short game area featuring dynamic greens. A 41-yard-wide turntable rotates the green and bunkers to create fresh approach angles for every hole.&nbsp;</p><p style="text-align:justify;"><br>Designed by world-class golf course architects, each match utilizes 15 of TGL’s custom-designed holes. Matches are divided into two segments: nine holes of Triples — three players alternating shots—and six holes of Singles, where each team member competes twice. Every hole is worth one point, with the lowest score earning it, ensuring every shot matters.&nbsp;</p><p style="text-align:justify;"><br><strong>TGL Returns for its Second Season&nbsp;</strong></p><p style="text-align:justify;"><br>The new era of golf continues Sunday, Dec. 28, 2025, as TGL’s second season kicks off with a Finals rematch between the New York Golf Club and reigning TGL champion Atlanta Drive Golf Club at SoFi Center, a custom-built 250,000-square-foot arena in Palm Beach Gardens, Fla.&nbsp;</p><p style="text-align:justify;"><br>Over the course of 10 weeks, a total of 15 regular season matches will be played between the six established TGL teams, with the Finals scheduled for the end of March.&nbsp;</p><p style="text-align:justify;"><br>From across the globe, golf fans in 152 countries will be able to experience TGL matches, including live on ABC, ESPN, ESPN2, the ESPN App in the U.S., and JTBC Golf in Korea.&nbsp;</p><p style="text-align:justify;"><br>For more information, visit <a href="https://www.tglgolf.com" target="_blank">www.tglgolf.com</a>. To explore the entire Genesis lineup, visit <a href="https://www.genesis.com">www.genesis.com</a>.&nbsp;</p>]]></content:encoded><category><![CDATA[Golf,Sports,Genesis,TGL,Press Release,SoFi,Atlanta Drive Golf Club,New York Golf Club,Tedros Mengiste]]></category>
            <pubDate>Sun, 28 Dec 2025 23:00:00 +0900</pubDate>
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                        <title>INSIDE THE GENESIS CHAMPIONSHIP VIP EXPERIENCE: A GOLF FAN&#039;S DREAM COME TRUE</title>
                        <link>https://newsroom.genesis.com/inside-the-genesis-championship-vip-experience-a-golf-fans-dream-come-true/</link>
                        <guid>https://newsroom.genesis.com/inside-the-genesis-championship-vip-experience-a-golf-fans-dream-come-true/</guid><pp:caseid>727842</pp:caseid><description><![CDATA[<p><span>Scottish couple experience Genesis' VIP hospitality after winning a trip to attend the 2025 Genesis Championship in Korea.</span></p>]]></description><content:encoded><![CDATA[<p style="margin-left:0cm;text-align:justify;"><span>CHEONAN, Korea, Nov. 11, 2025 — “It’s been the experience of a lifetime from start to finish. All expectations have been surpassed,” said Scottish cruise ship captain Donald Mcleod, who also happens to be an avid golf fan.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>Donald and his wife Katie were spectators at the 2025 Genesis Scottish Open in July, where they won an all-expenses-paid trip to the 2025 Genesis Championship in Korea. The Glasgow residents snagged this once-in-a-lifetime opportunity after correctly predicting that Colombian golfer Nico Echavarría would land a hole-in-one on the 6th hole.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>“When I first heard that we had won, I literally couldn’t believe it,” said Donald. “I remembered that Nico Echavarría placed second in the Sony Open before the Genesis Scottish Open, which is why I chose him as the player likely to get a hole-in-one.”</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>The luxury hospitality package included business class flights, five-star accommodation, shopping and sightseeing activities in a chauffeur-driven Genesis G90, and, of course, VIP tickets to watch the 2025 Genesis Championship.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span><strong>Luxury Hospitality the Genesis Way</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>The Genesis Championship, now in its ninth year, is a key event for title sponsor Genesis. Golf sponsorships represent the luxury marque’s commitment to the sport, which reflects its “Athletic Elegance” design philosophy through focus, precision and keen attention to detail.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>The brand is also title sponsor for other world-class annual golfing events, including the Genesis Invitational and Genesis Scottish Open, in addition to being a founding partner of Tomorrow’s Golf League (TGL), which blends traditional golf with immersive virtual indoor golf. Genesis is also the official vehicle sponsor for the Abu Dhabi HSBC Championship and the Presidents Cup. These events serve as key platforms to showcase Genesis’ unique brand of hospitality.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>Guided by Genesis’ “Son-nim” philosophy — where every visitor is treated as a cherished guest — the Genesis Championship weaves Korean hospitality and authentic cultural experiences into every aspect of the event.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>The Genesis Suite, an exclusive hospitality space for VIPs, offered an unparalleled spectator experience with gourmet food and drink, curated artwork displays from the Genesis Cheongju exhibition and premium viewing areas overlooking the green. There, guests watched as 126 Korean and international players from the DP World Tour and the KPGA TOUR vied for the $4 million prize pool.</span></p><p style="margin-left:0cm;text-align:justify;"><span>“It’s an amazing venue,” said Donald, “and the hospitality has been fantastic. The scenery, the trees, the autumn colors coming through; just absolutely stunning.”</span></p><p style="margin-left:0cm;text-align:justify;"><br><span><strong>Elevated Experiences for Spectators</strong></span></p><p style="margin-left:0cm;text-align:justify;"><br><span>The couple also spent time exploring the Fan Village, a welcoming environment for fans to connect with the Genesis brand and experience Korean culture while enjoying premium amenities and the immersive virtual reality golf simulator.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>As a large-scale tournament with athletes and fans from around the world in attendance, Genesis carefully curated a diverse menu. Fans could not only enjoy the golf, but also a variety of international and local culinary options, giving them the opportunity to experience Korean culture through its food and snacks. The Gallery Plaza food court featured local specialties from Cheonan, including walnut cookies and “sundae,” or Korean blood sausage, as well as international options such as pork rice bowls, barbecue, “yakisoba,” or Japanese stir-fried noodles, “karaage,” or Japanese fried chicken, and handcrafted burgers.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>“The food’s been outstanding,” said Donald.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Another highlight of the Fan Village was the TGL swing simulator, which allows fans to experience TGL's innovative golf simulator technology and practice their swing in a virtual golf environment similar to the TGL game format. This immersive experience showcased Genesis’ commitment to engaging new generations of golf fans and how TGL harnesses technology and innovation in sport.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Such virtual golfing simulations, called “screen golf,” are a common pastime in Korea. “I haven’t experienced Korean golf culture beyond watching matches yet, but I would like to try [screen golf] if I get the chance,” said Donald.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>The Mcleods also stopped by the Genesis Collection booth. This pop-up store was filled with official Genesis merchandise like limited-edition hats, umbrellas, tumblers and folding spectator chairs, giving fans the chance to take home exclusive souvenirs. Visitors were also able to purchase a variety of Genesis-branded items, such as scale models of Genesis cars, teddy bear keychains and a variety of golf accessories.</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>Experience of a Lifetime</strong></span></p><p style="margin-left:0cm;text-align:justify;"><br><span>“The level that Genesis provided to us has just provided memories that we’ll keep forever. It’s been brilliant,”<strong> </strong>said Donald.</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>The Mcleods, who enjoy following the matches, were thrilled to see such a strong field of players. “My favorite golfer is Xander Schauffele, ever since he won the first year Genesis became the title sponsor of the Scottish Open in 2022,” Donald reflected. “We also know Sung-jae Im and Si-woo Kim.”</span></p><p style="margin-left:0cm;text-align:justify;"><span>Donald expressed that Genesis tournaments have become more popular, “Especially since it has become the Genesis Scottish Open, more famous players have participated, which has also contributed to higher viewership. I believe that for a few years now the Genesis Championship has naturally helped raise awareness of the Genesis brand as well.”</span></p><p style="margin-left:0cm;text-align:justify;"><br><span>The Mcleods were among 20,000 spectators at Woo Jeong Hills Country Club in Cheonan, Korea, who witnessed Junghwan Lee win with a score of 11-under 273, taking home $680,000 and a Genesis GV80. Lee also won a two-year seed for the KPGA TOUR and DP World Tour. This win marks the first victory by a KPGA TOUR player at an event co-sanctioned by the DP World and PGA Tours. Korea’s own Seungbin Choi finished 7th overall, securing himself a spot in the 2026 Genesis Scottish Open.</span></p><p style="margin-left:0cm;text-align:justify;"><br>Follow the couple's VIP journey in the video below:</p>]]></content:encoded><category><![CDATA[Genesis,Feature Article,Brand,Regional,Culture,Sports,Genesis Championship,Golf,Genesis Suite,TGL,Genesis Collection]]></category>
            <pubDate>Tue, 11 Nov 2025 13:00:00 +0900</pubDate>
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                        <title>GENESIS NAMED FIRST GLOBAL OFFICIAL VEHICLE OF THE PGA TOUR AND PGA TOUR CHAMPIONS</title>
                        <link>https://newsroom.genesis.com/genesis-named-first-global-official-vehicle-of-the-pga-tour-and-pga-tour-champions/</link>
                        <guid>https://newsroom.genesis.com/genesis-named-first-global-official-vehicle-of-the-pga-tour-and-pga-tour-champions/</guid><pp:caseid>711960</pp:caseid><description><![CDATA[<p><span>Genesis will be prominently featured through dynamic, year-round content and immersive on-site activations.</span></p>]]></description><content:encoded><![CDATA[<ul><li style="text-align:justify;">Genesis becomes Official Vehicle and an Official Mobility Sponsor of the PGA TOUR, and inaugural sponsor of the PGA TOUR World Feed as part of Global Official Marketing Partnership launch</li></ul><p style="text-align:justify;"><br><span>PONTE VEDRA BEACH, Florida, and SEOUL, Korea, June 25, 2025 — The PGA TOUR and Genesis today announced a new Global Official Marketing Partnership naming the luxury vehicle brand the first global Official Vehicle of the PGA TOUR and the PGA TOUR Champions through 2030. The brand is also named an Official Mobility Partner of the PGA TOUR, signaling an expanded collaboration that reflects Hyundai Motor Group’s broader vision and growing global footprint.</span></p><p style="text-align:justify;"><br><span>As part of launching the multi-year agreement, Genesis also becomes the first sponsor of the PGA TOUR’s World Feed, a milestone underscoring the brand’s global presence. The World Feed debuted earlier this year to deliver unprecedented, exclusive content to professional golf fans across the globe. In addition, Genesis will be prominently featured through dynamic, year-round content and immersive on-site activations at select tournaments, further establishing its position as a leader in the automotive industry and deepening its connection with the professional golf community.</span></p><p style="text-align:justify;"><br><span>The PGA TOUR and Genesis are celebrating their expanded partnership with the debut of Driven — a special network program offering fans an exclusive look at the partnership’s impact on golf. From spotlighting tournaments, players and local communities to enhancing the sport’s global broadcast presence, Driven highlights the ways Genesis is shaping the future of golf while elevating the player, caddie and fan experience around the globe. The program debuts ahead of the third round of the Rocket Classic Saturday, June 28, at 2:30 p.m. ET on CBS, with additional distribution across PGA TOUR social and FAST channels.</span></p><p style="text-align:justify;"><br><span>“We are honored to launch this expanded global official marketing partnership with Genesis as the PGA TOUR’s first global Official Vehicle, a complement to its title sponsorship of two proud legacy events in professional golf in The Genesis Invitational and the Genesis Scottish Open,” said Rick Anderson, PGA TOUR Chief Commercial Officer. “The PGA TOUR’s World Feed is ushering in the next era of golf media with the support of a steadfast global partner in Genesis, which shares in our desire to more deeply chronicle the stories of our international athletes. We’re grateful for Genesis’ ongoing commitment to the game of golf and are excited to continue building upon our decade-long partnership in the years ahead.”</span></p><p style="text-align:justify;"><br><span>“Genesis is honored to become the first-ever global official vehicle sponsor of the PGA TOUR. This milestone reflects the deep trust and shared vision between our two organizations, built over years of partnership. Together, we are committed to delivering excellence — whether through enhancing the experience for players, caddies, and fans, or supporting meaningful initiatives like California Rises,” said José Muñoz, President and CEO of Genesis. “We’re excited to expand our global reach through the PGA TOUR World Feed and continue making a positive impact in the golf community and beyond.”</span></p><p style="text-align:justify;"><br><span>The World Feed — originating from PGA TOUR Studios, the TOUR’s newly opened content facility — is produced and curated exclusively for international media partners and their viewers, with weekly on-site commentators, a customized graphics package and up to six dedicated cameras at FedExCup events focused on international players.</span></p><p style="text-align:justify;"><br><span>The live telecast — which formally launched in March at THE PLAYERS Championship — is the first step toward producing localized live feeds curated exclusively for international media partners and their viewers and a major step toward enhancing the international fan experience. The World Feed continues this week at Detroit Golf Club and the Rocket Classic.</span></p><p style="text-align:justify;"><br><span>The PGA TOUR and Genesis have been partners since 2015, when the luxury automotive brand first signed on as an Official Sponsor of the Presidents Cup in Korea and later the title sponsor of the historic Genesis Invitational at The Riviera Country Club in Pacific Palisades, California, one of the TOUR’s longest running events. Genesis has been sponsoring the event since 2017, shortly after the launch of the Genesis brand in the U.S. market. Following several successful seasons operating the tournament alongside Tiger Woods and the TGR Foundation, Genesis added to its portfolio the title sponsorship of the Genesis Scottish Open starting in 2022, the first co-sanctioned event by the PGA TOUR and the DP World Tour. The brand is also a Founding Partner and Official Automotive Partner of TGL, the Official Automobile Sponsor of numerous Presidents Cups and the title sponsor of the Genesis Championship, co-sanctioned by the DP World Tour and the KPGA TOUR.</span></p>]]></content:encoded><category><![CDATA[Genesis,Press Release,Brand,Corporate,Regional,Culture,Sports,PGA tour,PGA TOUR Champions,TGL,Golf]]></category>
            <pubDate>Wed, 25 Jun 2025 23:00:00 +0900</pubDate>
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                        <title>GENESIS CELEBRATES THE KICKOFF OF TGL PRESENTED BY SOFI’S INAUGURAL SEASON</title>
                        <link>https://newsroom.genesis.com/genesis-celebrates-the-kickoff-of-tgl-presented-by-sofis-inaugural-season/</link>
                        <guid>https://newsroom.genesis.com/genesis-celebrates-the-kickoff-of-tgl-presented-by-sofis-inaugural-season/</guid><pp:caseid>682665</pp:caseid><description><![CDATA[<p>The inaugural season premieres live on ESPN and ESPN+ on Jan. 7 at 9 p.m. (Eastern Time).</p>]]></description><content:encoded><![CDATA[<ul><li style="text-align:justify;">TGL officially commences at SoFi Center, featuring 20 matches from Jan. 7 to March 25, 2025</li><li style="text-align:justify;">Genesis a founding partner and official automotive partner of TGL</li></ul><p style="text-align:justify;"><br>PALM BEACH GARDENS, Fla., Jan. 7, 2025 — Genesis today announced the kickoff of activities related to its partnership of TGL presented by SoFi, the highly anticipated prime-time team golf league created by TMRW Sports. The inaugural season premieres live on ESPN and ESPN+ on Jan. 7 at 9 p.m. (Eastern Time) with the first-ever matchup between the New York Golf Club and The Bay Golf Club at SoFi Center in Palm Beach Gardens.</p><p style="text-align:justify;"><br>"We are proud of this partnership that reflects our shared passion for innovation, performance and creating experiences that captivate audiences around the globe," said Mike Song, Global Head of Genesis. “Genesis is excited to stand at the forefront of this new journey, championing a future where sport and innovation come together.”</p><p style="text-align:justify;"><br><strong>Genesis and TGL: A Shared Vision</strong></p><p style="text-align:justify;"><br>With Tiger Woods and Rory McIlroy at its helm, TGL represents a bold, new step in the world of professional golf by infusing the sport with the latest technology in a never-before-seen team format for fans.</p><p style="text-align:justify;"><br>For Genesis, its founding partnership with TGL marks a new chapter in its commitment to golf and builds on the brand’s title sponsorship portfolio with the Genesis Invitational, Genesis Scottish Open and Genesis Championship. Genesis and TGL share a drive for innovation, delivering unique fan and customer experiences and pushing the boundaries of technology and design in their respective fields.</p><p style="text-align:justify;"><br><strong>A Closer Look at the TGL Experience</strong></p><p style="text-align:justify;"><br>After months of preparations, the inaugural season of TGL is set to kick off on Jan. 7 with a match between the New York Golf Club and The Bay Golf Club at SoFi Center, a custom-built 250,000 square-foot arena dedicated to TGL in Palm Beach Gardens.</p><p style="text-align:justify;"><br>Over the course of 10 weeks, a total of 20 matches will be played between the six established TGL teams across the United States with the final match scheduled for March 25. Each team consists of world-class PGA TOUR golfers, vying for a $21 million purse.</p><p style="text-align:justify;"><br>Golf fans across the globe will be able to tune in to the matches live, as TGL will be broadcast in 113 countries including the United States, Canada and Korea.</p><p style="text-align:justify;"><br><strong>How the Game is Played</strong></p><p style="text-align:justify;"><br>Three players from each four-man team compete in matches that combine virtual and real-time golf. Longer shots are directed at a 3,400-square-foot screen, which is about 24 times larger than a typical golf simulator.</p><p style="text-align:justify;"><br>Once players are about 50 yards from the hole, they switch to live gameplay in a 22,475-square-foot short game area, where the green's <span>topography and orientation </span>varies for each hole. A 41-yard-wide turntable rotates the green along with three bunkers to alter approach angles.</p><p style="text-align:justify;"><br>Crafted by acclaimed golf course architects, the course features 15 out of TGL's 30 custom-designed holes. Each match is split into two sessions: nine holes of Triples — three players playing alternate shots — and six holes of head-to-head Singles matches. In the Singles format, each team member plays two matches. Each hole in both sessions is worth one point, with the team scoring the fewest shots on a hole earning the point.</p><p style="text-align:justify;"><br><strong>Genesis Presence in the TGL Season</strong></p><p style="text-align:justify;"><br>Genesis will showcase distinctly Korean hospitality with a custom-built Genesis Lounge, providing guests with front-row access and an immersive viewing experience.</p><p style="text-align:justify;"><br>In addition, fans can explore the Genesis brand and its advanced electric vehicle (EV) technology through activations at SoFi Center. Guests can explore the Genesis GV60 through an interactive augmented reality experience indoors or check out the Genesis Electrified GV70 near the Hole-In-One Golf Simulator activation.</p>]]></content:encoded><category><![CDATA[Golf,Sports,Tiger Woods,Rory McIlroy,Genesis,TGL,Press Release]]></category>
            <pubDate>Wed, 08 Jan 2025 10:00:00 +0900</pubDate>
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                        <title>GENESIS WELCOMED AS FIRST FOUNDING PARTNER OF TGL PRESENTED BY SOFI</title>
                        <link>https://newsroom.genesis.com/genesis-welcomed-as-first-founding-partner-of-tgl-presented-by-sofi/</link>
                        <guid>https://newsroom.genesis.com/genesis-welcomed-as-first-founding-partner-of-tgl-presented-by-sofi/</guid><pp:caseid>637540</pp:caseid><description><![CDATA[<p>Genesis has joined TGL, a prime-time golf league backed by Tiger Woods and Rory McIlroy, as its first founding partner.</p>]]></description><content:encoded><![CDATA[<ul><li>Genesis and TGL share mission to harness the power of design, technology and innovation in creating unique fan experiences&nbsp;</li></ul><p><br>SEOUL; PALM BEACH GARDENS, Fla., June 26, 2024 — TGL presented by SoFi, the new, prime-time team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, announced Genesis as the league’s first Founding Partner. The TGL partnership builds on Genesis’ long-term commitment to golf with the Genesis Invitational, Genesis Scottish Open, Presidents Cup, and DP World Tour and KPGA TOUR’s co-sanctioned Genesis Championship; and will showcase how Genesis and TGL harness the power of design, technology and innovation. TGL’s tech-infused, progressive approach to golf compliments Genesis’ efforts to provide people more access to innovative experiences. Today’s announcement was made by Mike Song, Global Head of Genesis, and Mike McCarley, CEO and Founder, TMRW Sports and TGL presented by SoFi.&nbsp;</p><p><br>“At Genesis, we design our customer experiences with a tailored approach to ensure that every experience is both unique and original. We take the same approach with our golf partnerships and believe in TGL’s mission to harness technology to build a truly unique platform that blends golf, media, and entertainment,” said Song. “We’re eager for the launch of TGL this January and bringing Genesis’ audacious and distinctly Korean brand DNA to a whole new generation of golfers and golf fans through this exciting new team golf platform.”</p><p><br>“TGL presented by SoFi is honored to welcome Genesis as the league’s first Founding Partner. The Genesis brand aligns perfectly with TGL through their commitment to designing exceptional and innovative products, and their demonstrated commitment to golf all around the world,” said McCarley. “We value their focus on providing unique, world-class experiences to consumers. We look forward to working with Genesis to promote TGL and its teams to a global fan base in new and engaging ways.”&nbsp;</p><p><br><strong>TGL presented by SoFi:&nbsp;</strong></p><p><br>TGL presented by SoFi consists of six teams of PGA TOUR superstars competing in progressive, fast-paced team golf within the custom-built SoFi Center, a 250,000-square-foot, steel-supported venue on the campus of Palm Beach State College in Palm Beach Gardens, Florida. TGL will launch on Tuesday, Jan. 7 and the season will run through the end of March. In the U.S., TGL will air primarily in prime time on ESPN and ESPN+ and with other prominent media partners around the globe, including JTBC/Phoenix Sports International in South Korea. To learn more about TGL, its teams, rosters, competitive format and technology, visit <a href="https://tglgolf.com/explained" target="_blank">TGL’s Explainer Page</a>.&nbsp;</p><img src="https://content.presspage.com/uploads/2934/6b5751a2-ea31-46c2-9d32-035030847ada/1920_240626-genesiswelcomedasfirstfoundingpartneroftglpresentedbysofi-2.jpg?10000"><p>&nbsp;</p><p>Community-building activities for TGL’s six inaugural teams will continue to be unveiled this year, as will the season schedule and other fan-centric elements. Each TGL team is comprised of four PGA TOUR players and will have three players compete in each match:&nbsp;</p><p>• <a href="https://www.tglgolf.com/atlantadrivegc" target="_blank"><strong>Atlanta Drive GC</strong></a>: Justin Thomas, Patrick Cantlay, Billy Horschel and Lucas Glover. Ownership: Arthur M. Blank, AMB Sports and Entertainment (Atlanta Falcons, Atlanta United, PGA TOUR Superstores).&nbsp;<br>• <a href="https://www.tglgolf.com/bostoncommongolf" target="_blank"><strong>Boston Common Golf</strong></a>: Rory McIlroy, Keegan Bradley, Adam Scott and Hideki Matsuyama. Ownership: John Henry, Tom Werner, Mike Gordon and Fenway Sports Group (Boston Red Sox, Liverpool FC, Pittsburgh Penguins, RFK Racing); as well as limited partner Niall Horan.&nbsp;<br>• <a href="https://www.jupiterlinksgolfclub.com/" target="_blank"><strong>Jupiter Links Golf Club</strong></a>: Tiger Woods, Max Homa, Tom Kim and Kevin Kisner. Ownership: Tiger Woods’ TGR Ventures and David Blitzer (Philadelphia 76ers, New Jersey Devils, Cleveland Guardians, Washington Commanders, Crystal Palace FC, Real Salt Lake).&nbsp;<br>• <a href="https://lagc.com/" target="_blank"><strong>Los Angeles Golf Club</strong></a>: Tommy Fleetwood, Sahith Theegala, Collin Morikawa and Justin Rose. Ownership: Founding investor and owner Alexis Ohanian, Seven Seven Six, Serena Williams, and Venus Williams; as well as limited partners the Antetokounmpo brothers, Alex Morgan, Servando Carrasco, Michelle Wie West, and Tisha Alyn, Carolyn Tisch Blodgett and Shonda Rhimes.&nbsp;<br>• <a href="https://tglgolf.com/nygolfclub" target="_blank"><strong>New York Golf Club</strong></a>: Rickie Fowler, Xander Schauffele, Matt Fitzpatrick and Cameron Young. Ownership: Steven A. Cohen (New York Mets) and Cohen Private Ventures.&nbsp;<br>• <a href="https://www.tglgolf.com/thebaygolfclub" target="_blank"><strong>The Bay Golf Club</strong></a>: Wyndham Clark, Ludvig Åberg, Min Woo Lee and Shane Lowry. Ownership: Group led by Avenue Sports Fund with Marc Lasry (former Milwaukee Bucks), Stephen Curry; as well as limited partners Andre Iguodala, Klay Thompson, Alex Albon, Leonardo Fiorvanti, Kanoa Igrashi and John Stones.&nbsp;</p><img src="https://content.presspage.com/uploads/2934/c5ec29ee-c46a-4573-b935-3dbff1c1b8f6/1920_240626-genesiswelcomedasfirstfoundingpartneroftglpresentedbysofi-3.png?66956"><p>&nbsp;</p><p>TGL’s venue, SoFi Center, is an unprecedented, tech-infused arena for golf and creates an intimate and unique “greenside” fan experience with 1,500 seats wrapping around TGL’s field of play, which at nearly 100 yards long and 50 yards wide is the size of a football field.&nbsp;</p><p>• <strong>Screen: </strong>Within TGL’s competitive matches, the integration of the league’s technology mix starts with teams teeing off from real grass tee boxes to play custom-designed, virtual holes projected onto a 3,000-square-foot screen (64’x46’), more than 20 times larger than a standard golf simulator screen (144 square feet, 16’x9’).&nbsp;<br>• <strong>Green:</strong> Once teams are inside approximately 50 yards they will transition to live action and finish each hole a 22,475-square-foot short game complex that transforms between holes. TGL’s green uses advanced technology to make each hole a unique challenge for the teams, including its 41-yard-wide turntable that rotates the green and three bunkers to change approach angles and nearly 600 motorized actuators embedded under the synthetic putting surface to morph its topography.&nbsp;<br>• <strong>Broadcast Enhancements:</strong> TGL’s technology mix allows for every shot to be broadcast live, teams playing within a 40-second shot clock, all players being mic’d, delivery of advanced shot data, and other broadcast enhancements.&nbsp;</p>]]></content:encoded><category><![CDATA[Genesis,Press Release,Brand,Corporate,Culture,Sports,Golf,TGL,Mike McCarley,SoFi,Atlanta Drive GC,Boston Common Golf,Jupiter Links Golf Club,Los Angeles Golf Club,New York Golf Club,The Bay Golf Club]]></category>
            <pubDate>Wed, 26 Jun 2024 22:20:57 +0900</pubDate>
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