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2025 IIHS TOP SAFETY PICK-AWARDED GENESIS CARS OFFER BOTH LUXURY AND PEACE OF MIND

Wed, 19 Nov 2025 10:41:33 +0900

Note: This content has been revised to include the 2026 G80 (built after June 2025) in the list of TSP+ awardees following the IIHS rating update announced on Dec. 23, 2025.

SEOUL, Nov. 19, 2025 — True luxury isn’t just about sophisticated design and cutting-edge technology; it’s about safety. More than a luxury vehicle, Genesis is a sanctuary where advanced safety features and exceptional craftsmanship come together to create an elevated driving experience.

Several of the marque’s models have been independently recognized for their safety features, passing the most strenuous safety testing with flying colors. Most recently, six Genesis models were recognized for their excellent safety performance by the Insurance Institute for Highway Safety (IIHS).

Independently Recognized

The IIHS awarded the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025) and 2025 GV80 models the 2025 TOP SAFETY PICK+ (TSP+) rating. IIHS also awarded the 2025 Genesis G90 the 2025 TOP SAFETY PICK (TSP) rating. IIHS awards only apply to U.S. models.

But what is the IIHS and what do these ratings mean? The IIHS is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.

Based on a vehicle’s performance in crashworthiness tests (small overlap front, moderate overlap front: updated test, and side: updated test) as well as crash avoidance and mitigation tests (headlights and front crash prevention: pedestrian), the IIHS assigns a rating for each test.

To qualify for 2025 IIHS TOP SAFETY PICK, a vehicle must earn good ratings in the small overlap front and updated side tests and an acceptable rating in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

To qualify for 2025 IIHS TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front, updated moderate overlap front and updated side tests. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

Earning the 2025 IIHS TSP and TSP+ awards positively promotes Genesis’ reputation as a manufacturer of safe vehicles in the U.S. market. This is because American consumers trust the IIHS’s scientific and systematic safety evaluation methods.

Raising Safety Standards

Earning these ratings is becoming increasingly challenging, as the IIHS’s evaluation standards have become more stringent over the past few years. In 2023, IIHS increased the weight and speed it uses in the side impact test. The same year, a nighttime vehicle-to-pedestrian front crash prevention evaluation was added. In 2025, IIHS updated the criteria to earn the 2025 IIHS TOP SAFETY PICK awards, including the requirement of better protection for second-row occupants.

Genesis welcomed the new, tougher criteria and stepped up to the plate. A total of six Genesis models earned the coveted 2025 IIHS TSP and TSP+ ratings under the more stringent IIHS regulations in 2025 — the 2025 GV60, 2025-26 GV70 (built after April 2024), 2025-26 Electrified GV70, 2026 G80 (built after June 2025), 2025 GV80, and 2025 Genesis G90. IIHS awards only apply to U.S. models.

However, over in Europe, Genesis has also won top honors from the European New Car Assessment Programme (NCAP). The Genesis G70, GV70, G80 and GV80 won “5-star” NCAP ratings in 2021, and the Genesis GV60 received a 5-star rating from NCAP in 2022.

Beyond Just Crash Testing

Genesis vehicles do well in independent safety evaluations because they are a part of a rigorous and comprehensive Group-level culture of safety technology development and testing. Before Hyundai Motor Group even releases a new model or submits it for outside testing, it tests it in-house at its R&D Center in Namyang, a 40,000-square-meter facility specifically designed and built in 2005 for thorough safety testing.

Within the Center, the Group spends about 4,000 hours and $7 million to run approximately 100 crash tests involving 27 different types of crash test dummies to make sure each new car model has the highest possible level of crash safety. The crash tests are only a small part of the safety testing process; most of the time is taken up in analyzing the crash results to extract meaningful insights. This data, combined with real-world accident reports from national highway and safety organizations worldwide, is used to develop and refine safety features, including innovations like the world’s first composite crash airbag developed by the automaker in 2019.

The result of all this testing is a comprehensive suite of preventative technologies that work together to reduce the likelihood of accidents. Here are some of the most notable safety technologies that can be found in Genesis vehicles:

Forward Collision-Avoidance Assist (FCA): Uses a combination of radar and front-facing cameras to scan the road ahead for vehicles, pedestrians, cyclists and even oncoming traffic at intersections. If a potential collision is detected, the system issues visual and audible warnings to alert the driver. If the driver does not react to the warning sounds, FCA can apply partial or full braking to either mitigate or entirely avoid impact.

Blind-Spot Collision-Avoidance Assist (BCA): Uses radar sensors on the rear corners to monitor adjacent lanes for approaching traffic. If a vehicle is detected, a warning light appears in the side mirror and an alert sounds inside the cabin. If the driver ignores the warning and attempts a lane change anyway, the system can gently steer the vehicle back into its lane or, in some situations, apply selective braking to prevent a collision.

Advanced Airbags: Vehicles made by Genesis include 8-10 different airbags to protect passengers in a variety of potential collisions. Front airbags exist for both the driver and front passenger. Also included on the driver’s side is a driver’s knee airbag to prevent leg injuries in a head-on collision. Side airbags inflate between the driver and the door, and between the passenger and the door, to prevent injuries from side impact collisions. Between the driver and front passenger is also a center side airbag that pops in between the two seats, reducing the chance of first-row occupants hitting each other’s heads or other objects in the event of a side collision. Only 10 car models in the U.S. have this type of safety measure installed . There are also two rollover curtain airbags that deploy from both sides of the roof rails above the front and rear doors that further protect the heads of occupants in the car in the event of side impact collisions. They also deploy if a rollover is detected in models that have rollover sensors.

Note: Availability of models and configurations may vary by market.

GENESIS GV70, ELECTRIFIED GV70 SECURE IIHS TOP SAFETY PICK+ HONORS

Tue, 17 Sep 2024 08:30:00 +0900

2025 Genesis GV70 and 2024 Electrified GV70 SUVs elevated to IIHS TOP SAFETY PICK+ designation for vehicles built after April 2024
Genesis awarded more 2024 TOP SAFETY PICK+ designations than any other brand (as of September 2024)

FOUNTAIN VALLEY, Calif., Sept. 16, 2024 — The Insurance Institute for Highway Safety (IIHS) has announced that the 2025 Genesis GV70 and the 2024 Electrified GV70 SUVs earned TOP SAFETY PICK+ (TSP+) designations for vehicles built after April 2024, making Genesis the automotive brand with the most TSP+ ratings as of September 2024.

The TSP+ award identifies the best vehicle choices for safety within their respective categories. This year’s evaluation upgraded the GV70 and the Electrified GV70 from their prior TOP SAFETY PICK ratings.

“At Genesis, the safety of our customers always comes first,” said Cole Stutz, Chief Safety Officer of Genesis Motor North America. “The recognition of the GV70 and the Electrified GV70 SUVs as TOP SAFETY PICK + by the IIHS further validates our dedication to providing the safest vehicles on the road.”

To qualify for 2024 TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front and updated side test and no less than acceptable in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

All Genesis models are equipped with a comprehensive suite of exceptional active and passive safety technologies, including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keeping Assist and Blind-Spot Collision Warning. Each vehicle in the Genesis lineup offers standard advanced safety features that help avoid crashes and provide advanced occupant protection when crashes do occur.

The 2025 Genesis GV70 and the 2024 Electrified GV70 are equipped with a robust set of safety and driver assistance technologies, including:

Eight standard airbags, including front, side and curtain for both the driver and passenger, a driver knee airbag and a center airbag to protect against injury in the event of an accident.
Highway Driving Assist* helps center the vehicle within the driving lane at an appropriate speed, while keeping a safe distance from the car in front.
Rear Cross-Traffic Collision Avoidance Assist** provides audible and visual warnings and applies brakes when the vehicle detects a potential collision.
Blind-Spot Collision-Avoidance Assist*** helps reduce the chance of potential impact with a vehicle that is detected in the blind spot.
High Beam Assist helps keep the driver and others safe by automatically turning on and off the high beams based on the ambient light and illumination from the headlamps of oncoming vehicles.
Genesis Connected Services and Connected Care provide always-on connection and allow for peace-of-mind safety features like Automatic Collision Notification, Enhanced Roadside Assistance and SOS Emergency Assistance when the vehicle has access to a cellular network connection.

*Highway Driving Assist (HDA) is for highway use only and can help keep the vehicle centered in its lane while maintaining a safe distance from the vehicle ahead when the lane markings are clearly visible on the road and should not be used in poor weather, heavy or varying traffic, or on winding or slippery roads. HDA 2 will not work under all circumstances and will not prevent loss of control. The driver remains responsible to slow or stop the vehicle to avoid a collision. HDA 2 may not function correctly if one or more of the vehicle sensors are damaged, dirty or covered or if weather conditions (heavy rain, snow or fog) are interfering with the sensor operation. Always drive carefully and use extreme caution when other vehicles are present. See Owner’s Manual for details and limitations.

**Rear Cross-Traffic Collision-Avoidance Assist (RCCA) is designed to notify drivers of approaching cross-traffic behind their vehicles. When another vehicle is detected while you are backing out of a parking spot, it provides audible and visual display warnings and applies braking if it senses a collision is imminent. RCCA is active when the vehicle is in reverse gear and backing at a speed of less than 6 miles per hour. It only engages during the first activation of reverse gear from park and may not detect all vehicles, depending on the size, angle, distance and speed of the other vehicle. Never rely exclusively on RCCA. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection, range and clarity of the system. See Owner’s Manual for details and limitations.

***Blind-Spot Collision-Avoidance Assist (BCA) helps the driver by warning of other cars in the blind spot region and can apply braking to help prevent an unsafe lane change. It senses the rear side territory of the vehicle when it is traveling over 20 miles per hour. There are limitations to the function, range, detection and clarity of the system. It will not detect all vehicles or objects in the blind spot. Its operation depends on the size, distance, angle and relative speed difference between your car and other cars. BCA may not operate if sensors are obscured in any way. Do not rely exclusively on BCA. BCA is a supplemental system and the driver must still be attentive and exercise caution when driving. It is important to always signal, look over your shoulder and through your mirrors before changing lanes. It is the driver’s responsibility to be aware of the surroundings and ensure it is clear before changing lanes or directions. See Owner’s Manual for details and limitations.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for further information.

GENESIS EARNS IIHS TOP SAFETY PICK+ DESIGNATION ACROSS ENTIRE LINEUP FOR FOURTH CONSECUTIVE YEAR

Thu, 24 Feb 2022 13:01:00 +0900

Genesis models provide the latest technologies for customers with safety as their top priority

FOUNTAIN VALLEY, Calif., Feb. 24, 2022 — Today, the Insurance Institute for Highway Safety (IIHS) announced that all 2022 model year Genesis models have been designated as TOP SAFETY PICK+ (TSP+) for 2022 (for G70 built after June 2021). This marks the fourth year in a row that the entire Genesis lineup of eligible vehicles has earned top honors.

“At Genesis, safety is our top priority and the customer is at the center of every decision we make,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “Safety is emphasized in the design and engineering of our award-winning vehicles.”

All Genesis models are equipped with a comprehensive suite of state-of-the-art driver assistance and safety technologies, including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keep Assist, Blind-Spot Collision Warning, and more. Each vehicle in the Genesis lineup offers sure-footed handling thanks to the rigid chassis construction that ensures firm stability even under the most challenging driving conditions.

“Genesis vehicles offer exceptional safety performance, and we are pleased that our high standard for safety has been recognized by IIHS across our entire lineup,” said Brian Latouf, chief safety officer of Genesis Motor North America. “With their innovative active crash avoidance technologies and advanced crashworthiness features, we are pleased that our vehicles continue to perform well in the IIHS tests.”

Genesis vehicles are equipped with the latest in safety and driver assistance technologies, including:

Eight or more standard airbags, including some of the only front center airbags on the market in all models introduced from 2021, further protecting front cabin occupants in the event of a collision
Forward Collision Avoidance-Assist, mitigating the risks of collisions with vehicles, pedestrians, and cyclists in certain conditions
Blind-Spot Collision Avoidance Assist, helping reduce the chance of potential impact with a vehicle in the blindspot
An innovative platform – with strong focus on safety – including passenger compartment protection and reinforcement areas using advanced high strength steel for rigidity and safety.

2022 GENESIS G70 and GV70 EARN TOP SAFETY PICK+ AWARDS, FULL LINEUP IIHS TOP SAFETY PICK+

Thu, 30 Sep 2021 06:59:00 +0900

The new G70 sport sedan built after June 2021 and first-ever GV70 SUV earn TOP SAFETY PICK+ designations, joining the entire Genesis lineup with top honors
Genesis models provide the latest technologies for customers with safety as their top priority

FOUNTAIN VALLEY, Calif., Sept. 30, 2021 — Today, the Insurance Institute for Highway Safety (IIHS) announced that the new 2022 Genesis G70 sport sedan built after June 2021 and the first-ever 2022 Genesis GV70 SUV have been designated as TOP SAFETY PICK+ (TSP+) for 2021. With these designations, these models complete the Genesis lineup sweep of top honors, joining the GV80 SUV, G80 executive sedan, and G90 flagship sedan. This marks the third year in a row that the entire Genesis lineup of eligible vehicles has earned top honors along with G80 and G90 having received TOP SAFETY PICK+ designations in 2019, 2020, and 2021. GV80 received its designation earlier this year following its recent entry into the lineup.

“At Genesis, safety is our top priority as we strive to put the customer at the core of everything we do,” said José Muñoz, President & CEO of Genesis Motor North America. “With these TOP SAFETY PICK+ designations from IIHS, we are pleased that G70 and GV70 join our award-winning lineup of vehicles that provide customers with the latest safety and driver assistance technologies.”

All Genesis models are equipped with a comprehensive suite of state-of-the-art driver assistance and safety technologies including Forward Collision-Avoidance Assist with Pedestrian Detection, Lane Keeping Assist, Blind-Spot Collision- Avoidance Assist and more. Each vehicle in the Genesis lineup offers sure-footed handling thanks to the rigid chassis construction that ensures firm stability even under the most challenging driving conditions.

“These IIHS TSP+ awards for G70 and GV70 round out our vehicle lineup and add to our four earlier TSP+ designations from earlier this year, demonstrating the exceptional safety performance and design of our vehicles,” said Brian Latouf, Chief Safety Officer of Genesis Motor North America. “With their innovative safety technologies, including their front center airbag and advanced high strength steel, we are pleased that G70 and GV70 have performed well in the IIHS tests.”

The 2022 Genesis G70 and GV70 are equipped with the latest in safety and driver assistance technologies, including:

Eight standard airbags, including some of the only front center airbags on the market, further protect front cabin occupants in the event of a collision
Forward Collision-Avoidance Assist with Junction Crossing and Turning, mitigating the risk of impacts when turning or crossing through an intersection
Blind-Spot Collision-Avoidance Assist, helps reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot
An innovative platform – with strong focus on safety – including passenger compartment protection and reinforcement areas with use of advanced high strength steel for rigidity and safety.

2021 GENESIS GV80 EARNS TOP SAFETY PICK+ AWARD

Thu, 18 Mar 2021 07:30:00 +0900

First-ever GV80 SUV earns TOP SAFETY PICK+ designations, joining G70 sport sedan and G90 flagship sedan with top honors
Genesis models provide the latest safety and driver assistance technologies for customers with safety as their top priority

FOUNTAIN VALLEY, Calif., March 18, 2021 — Today, the Insurance Institute for Highway Safety (IIHS) announced that the first-ever 2021 Genesis GV80 SUV has been designated as TOP SAFETY PICK+ (TSP+) for 2021. GV80 joins the 2021 G70 sport sedan and 2021 G90 flagship sedan with top honors and prior to this, G70, G80, and G90 all received TOP SAFETY PICK+ designations for two years in a row in 2019 and 2020.

“At Genesis, the customer is at the core of everything we do, and safety is our top priority,” said Mark Del Rosso, President & CEO of Genesis Motor North America. “The GV80 is our latest entry in the Genesis line-up of vehicles that places customer safety first.”

The Genesis GV80 is equipped with a comprehensive suite of state-of-the-art driver assistance and safety technologies including Forward Collision Avoidance-Assist with Junction Crossing, Lane Following Assist, Blind-Spot Collision-Avoidance Assist and more. It also offers sure-footed handling thanks to the rigid chassis construction that ensures firm stability even under the most challenging driving conditions.

“Winning the IIHS TSP+ award for GV80 demonstrates the exceptional safety performance and design of our vehicle,” said Brian Latouf, Chief Safety Officer of Genesis Motor North America. “The GV80 body structure was engineered with energy absorbing front and rear crumple zones and high strength structural load paths to maintain occupant compartment integrity during severe crash impacts. The GV80 structural safety design protects occupants with the seatbelt systems, pre-tensioners and 10 airbags including a new front seat center airbag that deploys between the driver and front seat passenger. We are proud that the GV80 design effectively protects its occupants and performed well in the IIHS tests.”

The 2021 Genesis GV80 is equipped with the latest in safety and driver assistance technologies, including:

10 standard airbags, including one of the only Center-Side airbags on the market, further protecting front cabin occupants in the event of a collision
Forward Collision Avoidance-Assist with Junction Crossing and Turning, mitigating the risk of impacts when crossing or turning through an intersection
Blind-Spot Collision Avoidance Assist, helping reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot
An all-new platform – with strong focus on safety – including passenger compartment protection and reinforcement areas with use of advanced high strength steel for rigidity and safety.

GENESIS LINEUP — INCLUDING ALL-NEW G70 — EARN 2019 IIHS TOP SAFETY PICK+ AWARDS

Wed, 19 Dec 2018 22:01:00 +0900

FOUNTAIN VALLEY, Calif., Dec. 19, 2018 — The Insurance Institute for Highway Safety (IIHS) today announced Top Safety Pick+ ratings for the entire Genesis model line. The G70 and G80 (when equipped with specific headlights) and G90 sedans – have earned the coveted rating following extensive testing from the organization.

“There is absolutely no compromise when it comes to customer safety,” said Executive Vice-President Manfred Fitzgerald, Global Head of the Genesis Brand. “Genesis will continue to put our vehicles at the highest standards of safety as we continue to expand our product portfolio.”

The IIHS evaluates vehicle crash-worthiness based on impact protection in six tests – driver- and passenger-side small overlap, moderate front overlap, side impact, roof strength and head restraints. Good headlight performance and the inclusion of advanced forward collision avoidance technologies receiving an advance or superior rating are also requirements to score top marks.

In keeping with their dedication to reduce losses from motor vehicle crashes, IIHS raised standards for Top Safety Pick awards in 2019. “We challenged manufacturers to provide the best possible protection in a range of crash scenarios and equip vehicles with an automatic emergency braking system to avoid crashes, as well as offer headlights that give drivers confidence when traveling at night,” said David Harkey, President of IIHS-HLDI.

“Good” scores are required across the board for the prestigious Top Safety Pick+ rating earned by G70, G80 and G90. Each Genesis model scored high marks in this battery of tests, widely recognized as one of the industry’s most stringent assessments of vehicle collision protection and safety systems.

All Genesis models come standard with a comprehensive suite of state-of-the-art driver assistance and safety technologies including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keep Assist, Blind-Spot Collision Warning and more. Just as importantly, each vehicle in the Genesis line-up offers sure-footed handling thanks to rigid chassis construction ensuring drivers are ready to face even the most difficult driving conditions with confidence.

SUPERLATIVE SAFETY: GENESIS G80 AND G90 EARN 2018 IIHS 'TOP SAFETY PICK+' RATINGS

Wed, 13 Dec 2017 02:02:00 +0900

FOUNTAIN VALLEY, Calif., Dec. 13, 2017 — This month the Genesis G80 (when equipped with specific headlights) and G90 earned the Insurance Institute of Highway Safety’s (IIHS) highest rating by being placed in the TOP SAFETY PICK+ category. Both cars earned that rating within the “Large luxury cars” segment.

“Among the awards Genesis has earned for design, customer appeal and appreciation, this IIHS designation confirms our commitment to build vehicles whose safety is rock solid,” said Erwin Raphael, General Manager of Genesis Motor America.

To qualify for 2018 TOP SAFETY PICK+ designation, a vehicle must earn good ratings in several test categories. The G80 and G90 achieved those ratings in the driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests, as well as an acceptable or good rating in the passenger-side small overlap front test. It also must earn an advanced or superior rating for front crash prevention and a good headlight rating.

“Vehicles that earn our TOP SAFETY PICK+ award belong to an elite group,” said IIHS president Adrian Lund. “They excel in preventing crashes from happening, and they afford people optimal protection if a crash does occur.”

Genesis provides a comprehensive suite of segment-leading safety features that work to minimize risk and maximize protection for the driver, passengers and fellow drivers and pedestrians. Some of these advanced safety features include:

Automatic Emergency Braking (AEB) with Pedestrian Detection
Smart Blind Spot Detection with Rear Cross-traffic Alert
Lane Keep Assist
Driver Attention Alert
Dynamic Bending Light with High Beam Assist

The G80 earned the IIHS’ designation under the provision that it was equipped with the optional Dynamic Bending Lights within its Ultimate package. This is the second model year in a row for TOP SAFETY PICK+ designations for the G80 and G90.

2017 GENESIS G90 EARNS INSURANCE INSTITUTE FOR HIGHWAY TOP SAFETY PICK+ AWARD

Thu, 08 Dec 2016 18:59:00 +0900

2017 Genesis G90 3.3T flagship sedan awarded IIHS Top Safety Pick+
G90 provides uncompromised standardized safety with comprehensive suite of cutting-edge technology

FOUNTAIN VALLEY, Calif., Dec. 8, 2016 — The 2017 Genesis G90 earned one of the industry’s highest safety honors as the Insurance Institute for Highway Safety (IIHS) named it a Top Safety Pick+ due to its exceptional performance during testing. The Genesis G90 embodies a smarter, more progressive approach to luxury and safety by keeping innovation and elegance as top priorities.

“Safety is a hallmark of the Genesis brand with advanced safety technology standard on the G90 and a suite of features that is unmatched in the premium luxury class,” said Erwin Raphael, general manager of Genesis in the U.S. “We have the ultimate respect for our drivers and passengers and strive to offer vehicles with world-class safety innovations.”

To ensure driver confidence and occupant safety, the G90 features the most comprehensive array of standard safety technology in the premium luxury class including Automatic Emergency Braking (AEB) with Pedestrian Detection, Driver Attention Alert (DAA) and Smart Blind Spot Detection. The automatic emergency braking and pedestrian detection employs a camera and a radar sensor to engage the automatic braking power from 5 to 50 mph. In addition, the G90 puts passenger safety at the forefront by automatically tightening seatbelts when it detects a quick turn, slippery roads, acceleration or change in direction. Mechanical and technological advances have also added to the safety of the G90 due to its advanced high strength steel, rigid platform and Multi-view Camera System featuring four external cameras.

The IIHS conducts vehicle tests to determine the overall crashworthiness and how well a vehicle protects its occupants in a crash. It also rates vehicles for front crash prevention, systems that warn the driver or brake automatically to avoid or mitigate a frontal collision. To qualify for 2017 Top Safety Pick+, a vehicle must earn good ratings in the five crashworthiness tests, an advanced or superior rating for front crash prevention and an acceptable or good headlight rating. The vehicles that perform best in the tests qualify for Top Safety Pick+, which has been awarded since 2013.