SEOUL, May 1, 2023 — The Korea Championship Presented by Genesis concluded Sunday, April 30, after four days at Jack Nicklaus Golf Club Korea in Songdo, Incheon. The winner’s trophy went to Pablo Larrazábal, who recorded a final score of 12-under to beat runner-up Marcus Helligkilde from Denmark who finished his fourth round with a 68. Larrazábal went on a back nine birdie run to secure an eighth DP World Tour title and first win of the season at the Korea Championship, taking home the $340,000 USD prize. 

The tournament, co-hosted by the DP World Tour and the Korea Professional Golfers’ Association (KPGA), is significant as it marks the DP World Tour’s return to Korea after ten years. 

The field included a total of 156 players – 55 from KPGA, 91 from DP World Tour, eight invites, and two amateur players. In addition, players that finish in the top ten of the DP World Tour’s season-long Race to Dubai Rankings in Partnership with Rolex will also qualify for the PGA TOUR. 

Three Korean players finished in the top ten; Sanghyun Park finished in third place at 9-under 279, while Kyungnam Kang and Junghwan Lee both tied for tenth place at 7-under 281. 

Larrazábal said, “First of all, I have to thank Genesis for bringing us to Korea [after] ten years. I played in a few Korean opens before and I loved it, and ten years after the last one I came back to [this] tournament [and won] so thank you [again] to Genesis and all the sponsors.” 

As Presenting Sponsor, Genesis continued its proud tradition of elevating the level of hospitality for players and caddies with various activities on-course. The Players & Caddies Lounge and the brand’s signature double hole-in-one prize offering once again highlight the importance of the teamwork between player and caddie. Genesis also provided a fleet of 44 courtesy cars to transport players and tournament stakeholders. 

Genesis started its tradition of support for golf in 2016, sponsoring the Korea Professional Golfers’ Association with the Genesis Point System. The following year the brand hosted the Genesis Championship for the first time as a title sponsor Then, in 2017, Genesis took its golf commitments global by becoming the title sponsor of the PGA Tour’s Riviera event, which is now the Genesis Invitational. Genesis also became a vehicle sponsor of the Presidents Cup in 2019, and the Abu Dhabi HSBC sponsorship in 2022, respectively. And last year, Genesis became the title sponsor of the Scottish Open—the first event to be co-sanctioned by the PGA Tour and the DP World Tour. 

Mike Song, Global Head of Genesis said, "The inaugural Korea Championship was successful thanks to all players, caddies, and partners from the DP World Tour and the KPGA. Genesis will continue to work closely with both partners to further support Korean mens’ golf with opportunities to compete against some of the best golfers in the world on home turf, while also leading our distinctive culture of caddie care."

NEW YORK, April 4, 2023 — Genesis today accepted two awards at the second-annual Newsweek World’s Greatest Auto Disruptors Awards in New York City. Group Chief Creative Officer, Luc Donckerwolke, received the “Designer of the Year” honor for his industry-leading design vision for the brand, while Genesis House New York, the brand’s premier luxury lifestyle destination, was recognized for its immersive marketing activations. 

Luc Donckerwolke won the award for his industry-leading vision overseeing Hyundai Motor Group’s wide portfolio of brands. Especially for Genesis, he has been lauded for the recent X Concept series that presented the brand’s design forward direction in the EV era, along with the flagship G90 sedan that has won numerous awards around the world. 

“Is there anything better than to receive such prestigious recognition for doing what you love to do?” asks Luc Donckerwolke, group chief creative officer. “I feel honored and privileged to be acknowledged as a Newsweek ‘disruptor’. I strive to inspire, innovate, disrupt and challenge the status quo. This is only made possible by the trust of our board members and the hard work from my incredibly talented team and their leaders.” 

Newsweek recognized the Genesis marketing activities centered around Genesis House as Marketing Strategy of the Year. As an immersive experience in the heart of New York's Meatpacking District, Genesis House is a fine dining restaurant, showroom, and performance space that embodies the distinctly Korean hospitality, audacious design, and progressive technology of the Genesis brand. From fashion shows to musical performances, art installations to concept vehicle launches, Genesis House has held many captivating experiences since its grand opening. Its restaurant is curated by Michelin-starred Onjium from Seoul and offers a menu inspired by Korean royal cuisine. 

As the epicenter of the brand in the US, the Genesis House has held many captivating events since its grand opening a year ago; including the Genesis X Speedium concept reveal, the Make Your Mark fashion inspired introduction of the brand’s flagship G90 sedan, New York Fashion Week activations, and the dazzling Genesis Winter Lights partnership with the nearby NY Highline. 

This week, the Genesis House served as the backdrop for the brand’s newest concept the GV80 Coupe Concept in a prelude to the brand’s return to the New York International Auto Show. 

“We thank Newsweek for recognizing the innovative marketing activations held in collaboration with Genesis House,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “We aim to share the home of the Genesis brand in New York with all who are curious. We are humbled by the continued enthusiasm of our visitors and look forward to hosting even more with the events and activations throughout this year and beyond.” 

Unlike a traditional automotive experience center, Genesis House is a place where the brand shares its home in a full sensory experience. A cultural oasis in the heart of New York City, Genesis House draws visitors into an experience of Korean hospitality, food, tea, architecture, and design in an intimate setting.

PACIFIC PALISADES, Calif., Feb 20, 2023 — The 2023 Genesis Invitational concluded Sunday, February 19, after four days at The Riviera Country Club in Pacific Palisades, Calif. The winner’s trophy went to Jon Rahm, who recorded a final score of 17 under par to beat runner-up Max Homa by two shots at 15-under on the week. Rahm takes home $3.6 million and a U.S.-assembled 2023 Genesis Electrified GV70 .

The Genesis Invitational is one of the most historic and longest-running events on the PGA TOUR, celebrating its 97th playing this weekend at The Riviera Country Club. This year’s event recorded sold out weekend tickets, thanks to the strong player field and excitement surrounding tournament host Tiger Woods’ performance. 

The tournament is the third of 17 designated events on the PGA TOUR—each of which have an elevated prize purse of $15 million, $20 million, and $25 million. For the Genesis Invitational specifically, the elevated status comes with a $20 million purse. 

This is also the first event on the PGA TOUR and Genesis global golf platform to offer two holes (the 14th and 16th) with eligibility for hole-in-one car prizes for both the player and caddie. 

“Thanks to the globally renowned field and passionate spectators, we are proud to have come to a successful end to this year’s tournament that further underlined our Audacious Commitment to the game of golf and our status as a global luxury brand,” said Mike Song, Global Head of Genesis. “We will continue to work closely with TGR Live to create the best event for players, caddies, and fans.” 

As title sponsor, Genesis elevated the level of hospitality for players, caddies, and spectators this year. As part of the brand’s enhanced offerings, the exclusive caddie lounge had barbers and massage therapy for added comfort. Meanwhile, spectators enjoyed Genesis’ unparalleled “Son-nim” — or guest — treatment, with public access to a first-class lounge overlooking the 14th hole with complimentary beverages and Korean snacks. 

Around 240 Genesis cars were deployed during the tournament as courtesy cars to transport players and event stakeholders to and from the course, while 19 more were displayed throughout the grounds, introducing the complete Genesis model lineup to both spectators and broadcast viewers around the world. Genesis product specialists were on hand throughout the tournament for questions and inquiries, and guests had many opportunities to experience and interact with the brand’s luxury vehicles. 

Genesis continues to show a strong commitment not only to the sport of golf, but also to the advancement of STEAM education through a strengthened partnership with TGR Foundation. Additionally, at this year’s tournament, Genesis announced its support to increase access to youth sports programs across the United States.
 

PACIFIC PALISADES, Calif., Feb. 16, 2023 — Genesis is partnering with the PGA TOUR, TGR Live, and TGR Foundation for the seventh consecutive year to provide golf enthusiasts with an elevated and immersive experience at The Genesis Invitational. 

“We are pleased to support tournament host Tiger Woods and TGR Foundation as title sponsor for the distinguished Genesis Invitational for yet another year,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “The Genesis Invitational celebrates golf with an immersive experience bringing the Genesis brand values of elevated hospitality to all fans and athletes involved with the game of golf.” 

Tournament host Tiger Woods will make his 2023 PGA TOUR debut at The Genesis Invitational. Woods is joined by 19 of the top 20 golfers in the Official World Golf Ranking – the first occurrence for a 2022-2023 PGA TOUR event – including Rory McIlroy, Scottie Scheffler, Jon Rahm, Patrick Cantlay, and Collin Morikawa. 

And with Genesis as the title sponsor, KPGA player Yeongsu Kim will join the field having earned the sponsor exemption for winning the 2022 Genesis Championship. Also at the tournament will be the PGA TOUR’s Korean players, Sungjae Im, Tom Kim, and S.H. Kim. 

Elevated legacy, Inspiring tomorrow 

The winner of this year’s tournament will receive a new Genesis Electrified GV70 and $3.6 million of the $20 million purse – which increased $8 million since last year as part of PGA TOUR’s initiative to strengthen commitments to a robust slate of elevated events. 

In addition, the player with the first hole-in-one each day on the 14th hole will also take home an Electrified GV70 and his caddie will receive a 2023 Genesis GV60. As well, the first player with a hole-in-one each day on the 16th hole will win a 2023 Electrified G80 and his caddie will receive a 2023 Genesis GV60. This is the first time ever at a Genesis sponsored golf event that there will be two holes with eligibility for hole-in-one car prizes for both the player and caddie. 

All tournament proceeds benefit students in Southern California and beyond through TGR Foundation. As title sponsor, Genesis and the Genesis Inspiration Foundation are committing an additional $1 million to TGR Foundation to advance science, technology, engineering, arts, and mathematics (STEAM) education for youth over the next five years. Part of this partnership will include learning opportunities for TGR Foundation students at the Genesis Design Studio. 

The Genesis Difference 

There will be a total of 260 Genesis cars at the tournament—of which 19 will be displayed throughout the course, with the rest serving as operation cars. Guests of the Genesis Invitational will be able to experience the entire award-winning lineup of Genesis vehicles, including the 2023 MotorTrend Car of the Year, the flagship G90 sedan; the all-new Electrified GV70 SUV, which made its debut at the 2022 LA Auto Show; the Electrified G80 executive sedan; the G70 sport sedan; the GV80 SUV; and the all-electric GV60. 

In keeping with the brand’s Korean roots,Genesis treats its customers as guests — “Son-nim” in Korean. It’s taking care to extend the same ethos of hospitality to all the players, caddies, spectators at the Genesis Invitational through various program on-site: 

Genesis is dedicated to providing exceptional care and comfort for both players and caddies, and has set up a caddie lounge complete with massage therapy tools and barbers. Additionally, all players have allocated courtesy cars between schedules. 

Also, located at the 14th fairway, it is a first-class lounge open to all guests, with an unobstructed, elevated view from tee to green. Within, guests can “Make the Game Their Own” with the Dryvebox full-swing golf simulator, where they may participate in the Genesis “Closest to the Pin” Challenge or take a few shots with the help and guidance of a PGA TOUR coach. Additionally, guests can relax and rejuvenate at the Genesis Electrified zone which is outfitted with soft seating, a complimentary coffee bar and Korean snacks, TVs powered by V2L technology with tournament coverage, and EV models to explore. Guests of the Genesis Lounge will receive a complimentary commemorative poster and live, large-scale painting of the Electrified GV70 while supplies last. 

“It is truly an honor to be the title sponsor of the Genesis Invitational for seven consecutive years, and I hope this world-class event is one where players, caddies, and fans can all come together to enjoy themselves and celebrate the sport of golf,” said Global Head of Genesis, Mike (Min Kyu) Song. “Genesis will continue to support golf and give back to our communities through our ‘Audacious Commitment,’ that drives our global golf platform.”

• This represents the third Car and Driver 10Best list inclusion for Genesis in five years

ANN ARBOR, Mich., Jan. 17, 2023 — Today, Car and Driver announced the inclusion of the Genesis GV70 as one of its 2023 10Best Trucks and SUVs. This marks the third time that Genesis has earned a Car and Driver 10Best award, following GV80 in 2021 and G70 in 2019. 

“We are humbled that the Genesis GV70 SUV has earned a place on Car and Driver’s 2023 10Best Trucks and SUV list,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “We are pleased that our bold designs, commitment to safety, and world-class technologies resonate with industry experts and customers alike.” 

GV70 is an award-winning SUV from Genesis showcasing the brand’s Athletic Elegance design language featuring a bold and distinct look with its signature two-lined Quad Lamps. GV70 provides a dynamic driving experience and exceptional comfort, all while incorporating the latest technologies and advanced safety features. 

Car and Driver 10Best is a list produced annually by Car and Driver, nominating what it considers the ten best cars of the year. Car and Driver also produces the 10Best Trucks and SUVs list, highlighting what it considers the ten best vehicles from the combined truck and SUV category.
 

LOS ANGELES, Nov. 17, 2022 — Today, MotorTrend named the 2023 Genesis G90 as its 2023 Car of the Year during the Genesis press conference at the Los Angeles International Auto Show. This marks the third time Genesis has received top honors from MotorTrend, following GV70 as 2022 SUV of the Year and G70 as 2019 Car of the Year. 

“We are humbled to have our flagship G90 sedan named as 2023 MotorTrend Car of the Year,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “Genesis is pleased to receive this recognition, further demonstrating the focus we place on delivering products with a level of design, performance, and refinement that customers have come to expect.” 

G90 competed against twenty Car of the Year contenders in MotorTrend’s annual evaluation of the most competent, desirable, and capable vehicles to debut for the 2023 model year. As part of testing, MotorTrend editors put eligible vehicles through their paces on both the street and on the test track to determine a verdict. 

“We are proud to honor the Genesis G90 with our 2023 Car of the Year award,” said MotorTrend Group Head of Editorial, Ed Loh. “Although Genesis is a relative newcomer to the luxury segment, the brand has been making waves with its combination of high style, sophisticated technology, and thoughtful, comprehensive approach. The flagship Genesis G90 is luxury distilled, everything you see, touch and experience has been carefully considered and executed with the greatest of care. For these reasons and more, MotorTrend’s 2023 Car of the Year, the Genesis G90, has set a new standard for luxury.” 

The 2023 Genesis G90 flagship sedan is currently available at U.S. retailers.

MALIBU, Calif., Nov. 15, 2022 — Genesis demonstrated its design versatility today with the unveiling of the Genesis X Convertible Concept in California. 

The brand hosted an intimate viewing where guests were delighted with a surprise unveiling of a four-passenger open-roof concept. The venue was a natural choice as California leads the U.S. in adoption of electric vehicles and its temperate climate allows year-round enjoyment of the convertible vehicle format. 

“Genesis started life by producing sedans mainly targeting business users. While creating a new, differentiated design DNA, we gradually increased the emotional appeal by applying this DNA to the SUV typology. Now, electric powertrains have given us the perfect scenario in which to enjoy nature, and propelled the brand to create vehicles with even greater emotional resonance,” said Chief Creative Officer, Luc Donckerwolke. 

The EV Concept Trilogy: An Outlook on Genesis’ Future 

The X Convertible Concept lineage can be traced back to the X Concept, a two-door grand tourer that showcased Genesis’ Athletic Elegance design language. The X Speedium Coupe Concept, the second car in the trilogy, displayed the brand’s signature Athletic Elegance in an even more progressive way. It also showcased an evolution of the Genesis Crest Grille, which evolved into a lighting signature to signify its electric powertrain. The X Convertible takes the X Speedium Coupe further up the emotional scale. 

Beyond the Common Denominator of Athletic Elegance 

The concept trilogy is crowned by the Genesis X Convertible, which materializes the brand’s Athletic Elegance design language in its purest form. The X Convertible's ideal proportions are complemented by design purity and exemplify the continued refinement in orchestrating design elements that make up Athletic Elegance. It is a beacon for the Genesis brand. 

The Genesis X Convertible shares its architecture and electric powertrain with the X Concept in 2021 and X Speedium Coupe in 2022. Combined with its folding hardtop roof—that integrates transparent moon roofs above the front occupants to provide an open feel even when closed—the architecture and powertrain sets the perfect stage to communicate with nature, allowing users to enjoy the environment in a new way, free from mechanical disturbance. 

The Genesis X Convertible's long bonnet, generous dash-to-axle, short front overhang, and long wheelbase are drawn rearwards towards the long deck, accentuating its stately yet relaxed poise. The anti-wedge Parabolic Line emphasizes the regal character of the profile, creating tension between the full surfaces through a gently rearward-sloping horizontal belt line, while muscular blisters around the wheels form an athletic ‘Coke bottle’ plan view and integrate into an elegant silhouette when viewed from the side. 

The characteristic quad lights—from which Genesis’ Two-Line graphic identity originates—are also present on the X Convertible. As in the X Speedium Coupe, this graphic identity integrates the new EV face and forms an abstract of the Crest Grille. The cooling function for the powertrain and batteries has been relocated to lower openings in the front bumper. 

The rear end of the X Convertible features a concave elliptical duck tail intersected by horizontal quad rear lights, as seen on the X Concept and X Speedium Coupe. The continuity of the elliptical shape is interrupted and crowned by a V-shape indentation that hints at the crest and wings of the Genesis logo. 

The wheels are a combination of Genesis’ G-Matrix pattern orchestrated by an aero dish concave section. The spacers of this aero dish serve to extract heat from the brakes. 

An Interior and Exterior that Capture Korean Aesthetic Nuances 

The interior of the X Convertible features a driver-centric four-seat asymmetric layout—a consistent theme throughout all recent Genesis concept cars. Its wraparound instrument panel seamlessly integrates with the center console and cocoons the driver cockpit, emphasizing not only its performance-oriented attributes but its connection with the driver. 

Inspired in part by traditional Korean roof architecture—a nod to both the brand’s origins as well as the most important aspect of convertibles—the interior design features Giwa Navy and Dancheong Orange colors, which lend the cabin a modern look and feel, befitting the car’s vibrant character. 

The primary interior color is Giwa Navy—named after “Giwa," the roof tiles on Korean houses. Made from recyclable wool fabric, the textured, woven pad graphic wraps around the cabin, contrasting with the smooth and sleek leather surfaces of the seats. Meanwhile, Dancheong Orange—named after the traditional decorative colorings on traditional Korean wooden buildings— serves as a bold accent color, encircling the cabin in a two-line motif and featuring on the stitching of the seats and fabric. 

The Genesis X Convertible's exterior is painted in Crane White. White cranes represent nobility and sanctity in Korea, and Genesis wanted to weave these cultural elements into its colorways. The result is an exterior surface coated in white with pearl particles, achieving a luxurious sheen that dynamically frames the contrasting interior. 

Genesis’ Unparalleled Sensory Experience 

The X Convertible is an open-air theater, providing an unparalleled sensory experience for all occupants. Convertibles offer freedom of expression and a heightened sensory experience thanks to the open roof, which allows a direct connection with the surrounding environment. The X Convertible takes the sensory experience a step further with its electric powertrain and high-performance sound system developed by sound master Guk-il Yu. First seen in the X Speedium Coupe interior, the immersive audio system was specially conceived to optimize acoustic performance. 

“It is the normal development of Genesis to increase the athletic and emotional facet of our design philosophy by creating an emotional trilogy: the X family,” said Luc Donckerwolke. “Innovation is the catalyst to becoming more engaged with the environment around us. We are in the process of transitioning Genesis into a company that will deliver products for customers to enjoy.” 

Genesis is pleased to tune in to what customers seek in their driving experiences and aspirations, and will continue to explore new ways to create immersive driving experiences and spaces in which they can connect with their vehicle and surroundings.

INCHEON, Korea, Oct. 9, 2022 — The Genesis Championship concluded its four-day run on Sunday, Oct. 9, at Jack Nicklaus Golf Club Korea in Songdo, Incheon. 

Yeongsu Kim, who won the event with a total score of 6-under 282, takes home a cash prize of 300 million Korean won ($213,000 USD) and a Genesis GV80 with his trophy. He also earned sponsor exemption rights to play in the upcoming Genesis Invitational, Genesis Scottish Open and The CJ Cup. 

Recording his first professional tournament victory, Yeongsu Kim picked up his game during the last round at the 7th, and held his own with a strong finish. 

As fans returned to the gallery stands for the first time in three years since the pandemic regulations eased, the tournament drew wide attention from Korean golf fans with approximately 8,000 spectators visiting over the four-day period. 

Rising to the much-anticipated occasion, Genesis prepared this year’s Genesis Championship under the theme of “An Inspiring Journey,” which is a nod to the brand’s commitment to helping Korean golf players achieve their best, as well as its efforts to captivate golf fans with a variety of programs and amenities on-course. 

Genesis has always been committed to enhancing care for players in sponsored tournaments so their experiences are hassle-free, ensuring they save energy and time to focus on their game. Participating players were provided with hotel accommodation, as well as exclusive access to specific paths on the course so they are separated from spectators for added safety and privacy. 

The brand also prepared 8,500 golf balls from six popular brands preferred by professional golfers in the driving range along with launch monitors so players can sharpen their game in an environment as close to the tournament as possible. 

And along with the Players & Caddies Lounge, Genesis designated other spaces for players and their families for added convenience, including a Family Lounge where children could play and rest as they pleased. 

This level of care and support were extended to caddies as well. For the first time in a Genesis Championship tournament, the winner’s caddie received their own separate trophy. And in the Gallery Plaza, Genesis displayed the caddie bibs of all past Genesis Championship tournament winners. These details demonstrate how Genesis continues to support and help cultivate golf culture through its sponsored events. 

"I hope both the players and spectators who were here for the tournament are inspired to greater heights,” said Jaehoon (Jay) Chang, global head of the Genesis brand. “We will continue to build on our golf sponsorships to enhance and increase our customer touchpoints both here in Korea and overseas, while also supporting Korean players to advance onto the global stage.” 

Immediately after his victory, Yeongsu Kim said, "I secured my first professional win at the Genesis Championship, and I can hardly believe it. I want to thank Genesis for its generous support for players and putting together the best tournament in Korea.” He continued, “I’ve waited a long time for my first championship victory and I’ve finally made it. I hope to continue my winning streak during the remainder of this season. This definitely was made possible thanks to everyone’s support despite the more difficult times.” 

Meanwhile, promotional activities and brand experiences at the tournament underlined Genesis’ status as a global luxury brand. The most popular aspect this year were the F&B booths run by restaurants named in the 2023 Michelin Guide Seoul, which was made possible thanks to Genesis’ partnership with Michelin Guide Seoul. 

The Honorary Observer program also proved to be popular this year as Genesis offered guests who purchased access to the Genesis Lounge with passes to gain inside-the-ropes experience during the Championship rounds. A total of five teams (10 people) per round were granted the unique, up-close experience. 

There were also nine Genesis vehicles displayed throughout the course, showcasing some of the brand’s latest models including the G90, G70 Shooting Brake, and the GV60. Brand representatives were on hand to demonstrate the Vehicle to Load (V2L) feature as well. 

Earlier this year, Genesis served as title sponsor for the Genesis Scottish Open and the Genesis Invitational. The brand was also a vehicle sponsor for the Abu Dhabi HSBC Championship and Presidents Cup. It continues its support for golfers at the next Abu Dhabi HSBC Championship in January and at the Genesis Invitational in Pacific Palisades, California, in February.

Seventy-seven cars were deployed during the tournament to be showcased and to ferry players and event stakeholders around the course, including the G90 flagship sedan, the G80 executive sedan and the complete SUV lineup consisting of the GV60, GV70 and GV80. 

This year’s tournament featured a record number of Korean players: K.H. Lee, Si Woo Kim, Sungjae Im and Joohyung “Tom” Kim. It was the largest number of Korean players in the event’s history and they contributed 7.5 points to the International Team’s 12.5 points. Of the four, Si Woo Kim made the best showing with an overall record of 3-1-0. Sungjae Im finished with 2-2-1, K.H. Lee with 2-1-0, and Joohyung Kim with 2-3-0. 

“We are happy to support the top players from various countries along with event stakeholders through our vehicle sponsorship, and hope that it contributed to their remarkable efforts both on and off the course, said a Genesis representative. He added, “Genesis will continue to show its dedicated commitment to golf through its golf sponsorships globally.” 

Genesis signed on as the official vehicle sponsor for the Presidents Cup in 2021, committing to sponsor tournament vehicles in the 2022, 2024, and 2026 events, to be held at Quail Hollow Club in Charlotte, North Carolina; The Royal Montreal Golf Club in Montreal, Québec, Canada; and Medinah Country Club in Medinah, Illinois, respectively. 

Next month, Genesis will host the 2022 Genesis Championship in South Korea. The major Korean PGA Tour event will run Oct. 6-9 as title sponsor. On its home turf, Genesis can engage more deeply with golf fans, players and partners, strengthening its “audacious commitment” to the sport.

FOUNTAIN VALLEY, Calif., Aug. 25, 2022 — Today, J.D. Power designated Genesis as its highest-ranked overall brand in the J.D. Power 2022 U.S. Tech Experience Index Study. Genesis earned the top Innovation Index score of 643, offering a significant number of advanced technologies across its product lineup. This is the brand’s second consecutive year at the top of the list. 

"Genesis is pleased to deliver the latest technologies to our customers with our award-winning lineup of vehicles," said Claudia Marquez, chief operating officer of Genesis Motor North America. "We are glad that the study’s results recognize our commitment to implementing technologies focused on improving our customers’ driving experience." 

The J.D. Power 2022 U.S. Tech Experience Index (TXI) Study measures how effectively each automotive brand brings technologies to market, measured on a 1,000-point scale. The index combines the level of adoption of new technologies for each brand with excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them. 

The TXI Study analyzes 35 technologies, which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Only technologies classified as advanced are award eligible. 

About the 2022 U.S. TXI Study 

The 2022 U.S. TXI Study is based on responses from 84,165 owners of new 2022 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2022. The TXI Study complements the J.D. Power Initial Quality Study (IQS)SM and the J.D. Power Automotive Performance, Execution and Layout (APEAL) StudySM by measuring how effectively each automotive brand brings new technologies to market.

MONTEREY, Calif., Aug. 22, 2022 — Genesis revealed the Genesis X Speedium Coupe’s interior at the Pebble Beach Concours d’Elegance, continuing the design evolution of the Grand Tourer concept. 

The Pebble Beach Concours d’Elegance is an automotive event held in August each year on the Pebble Beach Golf Links in California. Considered the most prestigious event of its kind, it is the grand finale of Monterey Car Week. 

Exceptional design and performance have set Genesis vehicles apart since the brand’s inception. In pursuing its new vision for electrification, Genesis has put forward its unique design language to amplify the fun aspect of the driving experience. Born out of a “freestyle” design exercise, the X Speedium Coupe inherits the brand’s signature Athletic Elegance in an even more progressive way. 

The X Speedium Coupe concept made its debut in April at Genesis House New York. First shown as an exterior model, its interior design was developed over the past five months by the Genesis design group. 

“The X Speedium Coupe was conceived as an internal design exercise that we later decided to reveal publicly. It was nothing more than a hard model built on our Athletic Elegance design identity,” said Genesis Chief Creative Officer Luc Donckerwolke. “Given the positive reception it received at the event, we chose to complete the concept and present it to discerning attendees at the Pebble Beach Concours. The interior captures the Genesis brand’s “Beauty of White Space” design ethos, which suits various luxury lifestyles and adds to the appeal of the dynamic GT.” 

Exterior Styling that Embodies Genesis’ Timeless Design Identity 

The Genesis X Speedium Coupe’s most eye-catching exterior feature is the extended full-width lamps that reinterpret the Crest Grille. This detail carries the brand’s signature look into the electrification era while symbolizing Genesis’ transformation to a pure electric car brand. 

The shape of the body resembles an hourglass when viewed from above. The curvaceous form accentuates the wheel arches and creates a muscular presence. From the side, the Parabolic Line extends from the front to the rear. The deliberate “anti-wedge” profile gives the car a relaxed attitude, which is balanced by tension between convex and concave surfaces. The elliptical tail and V-shaped brake light combine to create a striking contrast at the rear. 

Named after Korea’s famed Inje Speedium race circuit, the X Speedium Coupe embodies Genesis designers’ passion for motorsports. The car’s metallic emerald hue, Inje Green, is named after the mountainous landscape that surrounds the racetrack. It completes the image of a classic car that personifies dynamism, speed, and timeless elegance. 

A Driver-Oriented Layout and UI Concept 

The interior of the Genesis X Speedium Coupe leverages a classic Korean design principle known as “the Beauty of White Space.” Inspired by Korean architecture, this aligns closely with the ideology of reductive design and is expressed through a minimalist and pure form language punctuated by strong design elements. 

The asymmetric, driver-oriented layout is a continuation of the theme found on Genesis’ more recent concept cars, in which all the control systems and displays surround the driver. The instrument panel and floating center console wrap around the driver cockpit, amplifying the driving experience in the era of electrification. 

This effect is further accentuated by the interior’s contrasting color palette, which clearly distinguishes the driver’s area from the passenger space. The driver’s seating area is set in Pinegrove Green, which perfectly complements the Inje Green exterior. The contrasting Monterey Gold around the driver’s seat—a color inspired by the scenery along the Northern California coast—alludes to the yellow flowers and golden sand found in the region. 

In addition, Genesis is exploring the future of audio experiences through a new sound architecture, which blends technology and art while highlighting the brand’s attention to detail. In collaboration with sound mater Guk-il Yu, the head of Metal Sound Design—a company that specializes in high-performance speakers—the X Speedium Coupe features strategically-placed speakers to fill the interior with rich sound. 

Tweeters, midrange speakers, woofers and subwoofer are strategically positioned to provide the finest staging sound experience. The aluminum tweeters, which emit high-pitched sounds, were flawlessly crafted with a precision milling method to optimize acoustic performance. 

The driver-focused cockpit has a curved OLED display that visualizes the heritage of high-performance cars. The cluster’s GUI includes a center-mounted motor output indicator designed in a “newtro” style, which is a stark contrast to the RPM gauges found in ICE models. The vertical display on the right side of the driver’s seat features an integrated touch display with an optimized UI design. The display includes the start button as well as the multimedia and vehicle control functions. 

Craftsmanship that Lives in the Details 

The X Speedium Coupe’s cargo area features X straps on top of the loading space, a detail inspired by the brand’s unique G-Matrix Pattern that underlines the dynamic coupe experience. This design feature was derived from the Genesis Mint Concept. 

Another noteworthy detail is the leather—the material itself as well as its application. The quilted pattern on the leather seats and the door trim gives the impression of a classic sports car. Meanwhile, the steering wheel features cut-off leather that were salvaged from repurposed car seat materials and woven together. 

Two types of leather were used in the interior: vegetable-tanned leather and an innovative new breathable grain leather. The vegetable-tanned leather is treated with plant-derived substances—such as citrus fruits and mimosa—and processed without chromium. Compared to ordinary leather, the breathable grain leather used in the upper part of the cabin requires less water and lower levels of chemicals to manufacture. The threads used in the finishing process are made from repurposed plastic, adding to the material’s durability and water resistance factors. 

About Genesis’ History with Monterey Car Week 

Monterey Car Week is held in and around Monterey County every year and features nearly 30 different events including car shows, races, and auctions. The automotive week concludes with the flagship event, the Pebble Beach Concours d’Elegance, which is at its 71st edition this year. Genesis has been participating in the Concours d’Elegance annually since its brand launch in 2015. The brand has showcased a series of concept cars throughout the years to present futuristic designs with unique elements only Genesis can bring to life: Vision G Concept (2015), New York Concept (2016), GV80 Concept (2017), Essentia (2018), Mint (2019), X Concept (2021).

FOUNTAIN VALLEY, Calif., Jul. 21, 2022 — Today, the Genesis GV70 SUV and G80 executive sedan were named as top-ranked models in their respective segments in the J.D. Power 2022 U.S. Automotive Performance, Execution and Layout (APEAL) Study. Genesis was also ranked second overall among premium brands. 

“At Genesis, we create our products with bold designs, the latest technological innovations, refined performance, and class-leading safety & driver assistance features,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “We are pleased with our customers’ passion for their vehicles, as demonstrated through their responses in the study.” 

GV70 is the award-winning second SUV from Genesis and receives this accolade in its first year of eligibility. It comes to market with the brand’s latest Athletic Elegance design language: a bold and distinct look for Genesis with its signature two-lined Quad Lamps. GV70 provides a dynamic driving experience and exceptional comfort, all while incorporating the latest technologies and advanced safety features. 

G80 is at the core of the Genesis sedan lineup and offers a perfect balance of comfort and refined performance. For the 2022 model year, the brand introduced the G80 Sport, adding bold new styling, available new suspension tuning, available rear wheel steering, and other features to the executive sedan. Later this year, the brand will launch its Electrified G80, the first Genesis EV sedan and second all-electric model, as the brand pursues a 100% electric lineup by 2030. 

The J.D. Power U.S. APEAL Study examines new-vehicle owners’ assessments of their experiences with their new vehicle after 90 days of ownership. The study data provides insight on experiences with design, performance, safety, usability, comfort, and other factors.

FOUNTAIN VALLEY, Calif., Jun. 28, 2022 — Today, Genesis was named top premium brand in the J.D. Power 2022 U.S. Initial Quality Study and improved by 3 rank positions overall from the prior year. The study found that all Genesis models scored better than their segment average, marking an important achievement for the brand. 

“At Genesis, our products are designed and engineered with careful consideration for the needs of our customers,” said Omar Rivera, executive director of quality and service engineering at Genesis Motor America. “We pursue excellence in everything we do, and we are pleased that consumers surveyed in the United States continue to respond positively to the exceptional quality and craftsmanship of our latest models.” 

G80, the brand’s executive sedan, was named Best Upper Midsize Premium Car for the second consecutive year. 

G80 is at the core of the Genesis sedan lineup and offers a perfect balance of comfort and refined performance. For the 2022 model year, the brand introduced the G80 Sport, adding bold new styling, available new suspension tuning, available rear wheel steering, and more to the executive sedan. Later this year, the brand will launch its Electrified G80, the first Genesis EV sedan and second all-electric model, as the brand pursues a 100% electric lineup by 2030. 

The annual study ranks auto manufacturers and their products by problems per one hundred vehicles (PP100). The brand and car with the lowest level of problems wins the respective category. 

Genesis was ranked first in initial quality among premium brands from 2017 – 2020, and continued its strong performance in 2021, ranking second.

FOUNTAIN VALLEY, Calif., Feb. 24, 2022 — Today, the Insurance Institute for Highway Safety (IIHS) announced that all 2022 model year Genesis models have been designated as TOP SAFETY PICK+ (TSP+) for 2022 (for G70 built after June 2021). This marks the fourth year in a row that the entire Genesis lineup of eligible vehicles has earned top honors. 

“At Genesis, safety is our top priority and the customer is at the center of every decision we make,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “Safety is emphasized in the design and engineering of our award-winning vehicles.” 

All Genesis models are equipped with a comprehensive suite of state-of-the-art driver assistance and safety technologies, including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keep Assist, Blind-Spot Collision Warning, and more. Each vehicle in the Genesis lineup offers sure-footed handling thanks to the rigid chassis construction that ensures firm stability even under the most challenging driving conditions. 

“Genesis vehicles offer exceptional safety performance, and we are pleased that our high standard for safety has been recognized by IIHS across our entire lineup,” said Brian Latouf, chief safety officer of Genesis Motor North America. “With their innovative active crash avoidance technologies and advanced crashworthiness features, we are pleased that our vehicles continue to perform well in the IIHS tests.” 

Genesis vehicles are equipped with the latest in safety and driver assistance technologies, including: 

• Eight or more standard airbags, including some of the only front center airbags on the market in all models introduced from 2021, further protecting front cabin occupants in the event of a collision 
• Forward Collision Avoidance-Assist, mitigating the risks of collisions with vehicles, pedestrians, and cyclists in certain conditions 
• Blind-Spot Collision Avoidance Assist, helping reduce the chance of potential impact with a vehicle in the blindspot 
• An innovative platform – with strong focus on safety – including passenger compartment protection and reinforcement areas using advanced high strength steel for rigidity and safety.

• Tournament to take place from Feb. 17-20, 2022 at The Riviera Country Club
• Genesis will encourage fans to “Make the Game Your Own” through immersive experiences

PACIFIC PALISADES, Calif., Feb. 16, 2022 — For its sixth consecutive year, Genesis is partnering with the PGA TOUR, TGR Live and TGR Foundation to provide golf enthusiasts an immersive experience at the Genesis Invitational. 

“This tournament will make golf fans excited once again with a large audience and world-class players in participation,” said Jay Chang, global head of the Genesis brand. “Genesis will continue to expand its global brand experience with the sponsorship of domestic and international golf tournaments." 

The tournament will host 120 world-class golfers, including Dustin Johnson, Justin Thomas, Rory McIlroy, Jordan Spieth, and 2022 Charlie Sifford Memorial Exemption recipient Aaron Beverly. The winner of this year’s tournament will receive a new 2022 Genesis GV80 and 18 percent of the $12 million purse, bringing the winner’s share to $2.16 million. In addition, the player with the first hole-in-one each day on the 14th hole will also take home a 2022 Genesis GV80. His caddie will receive a 2022 Genesis GV70. All players with a hole-in-one on the 16th hole will win a 2022 Genesis GV70. 

Guests of the Genesis Invitational will be able to easily interact with the full award-winning lineup of Genesis vehicles. This includes the G80 executive sedan, the G70 sport sedan, the GV60 crossover, and the GV70 and GV80 SUVs. In addition, the 2023 Genesis G90 flagship sedan will make its public debut at the tournament with a completely redesigned, elegant look that reflects the bold new direction of the Genesis brand. The model introduces advanced assistance features, along with a variety of new technologies to enhance the driver experience. Vehicle display areas include the Genesis Entrance Pavilion, The Winner’s Circle, the Genesis Skybox, and the Genesis Lounge at the 14th Fairway. 

The Genesis Invitational invites guests to celebrate golf traditions in a unique, elevated setting with interactive exhibits that embody the theme of "Make The Game Your Own" by taking traditional elements of golf and blending them together with modern points of view to elevate the guest experience. This includes the Genesis Lounge on the 14th hole. Highlights of tournament amenities and activities include: 

The Genesis Lounge 

Located at the 14th hole, it is a first-class lounge open to all guests, with an unobstructed, elevated view from tee to green. In addition, Genesis is collaborating with Dryvebox to bring an unconventional, full swing golf simulator within the Genesis Lounge. Utilizing Trackman technology, guests may participate in the Genesis “Closest to the Pin” Challenge or take a few shots with the help and guidance of a PGA Coach. The grand prize includes an all-expense-paid trip to the 2022 President’s Cup. 

Product Specialists 

To ensure each guest has a high-touch engagement, the Genesis Product Specialist team will be on-course and available for any questions, inquiries, and walkarounds Thursday through Sunday of Tournament week. 

Charging Stations and Premium High-Speed Wi-Fi 

To keep fans connected onsite, Genesis will provide complimentary mobile charging stations in the Genesis Lounge and free sponsored premium high-speed Wi-Fi throughout the course. 

Genesis Courtesy Service 

Custom Genesis wrapped shuttles will provide shuttle service for the Main Entrance Concierge Tent to the Genesis Lounge. 

About The Genesis Invitational 

One of the most historic and longest-running events on the PGA TOUR, The Genesis Invitational celebrates its 96th playing, February 17-20, 2022, at historic Riviera Country Club. With TGR Live serving as the event management company for The Genesis Invitational, the primary benefiting charity is TGR Foundation, with proceeds from the event supporting the foundation’s education programs in Southern California. The tournament’s title sponsor is Genesis, a global automotive brand that delivers the highest standards of performance, design and innovation. For more information about The Genesis Invitational, visit GenesisInvitational.com and follow the tournament on Facebook, Twitter and Instagram @TheGenesisInv. 

About TGR Live, A Tiger Woods Venture 

For more than 25 years, TGR Live has exclusively organized and managed fundraising events supporting the TGR Foundation. It focuses solely on creating amazing experiences for the foundation’s clients at world-class events. TGR Live provides a variety of services including hospitality management, public relations and marketing, tournament operations, and sponsor sales at PGA TOUR and signature events which benefit the foundation. While many TGR Live events are televised, TGR Live does not provide TV or video production. For more information, visit TGRLive.com or follow us on Facebook, Twitter and Instagram @TGRLiveEvents.

• Genesis improves four positions overall, besting all premium brands in only its third year of eligibility.

TROY, Michigan, Feb. 10, 2022 — Today, Genesis was named best premium nameplate in the J.D. Power 2022 U.S. Vehicle Dependability Study, marking the second such instance in only its third year of eligibility. Today’s announcement follows two consecutive years of category-specific awards, with G80 being named best midsize premium car in the 2021 and 2020 studies. 

“At Genesis, we put the customer at the core of everything we do,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “We are passionate about performance and believe that every detail is significant in the design, engineering, and production of all our vehicles. We are pleased that customers have found their Genesis vehicles to be the most dependable among all premium brands.” 

For the 2022 study, J.D. Power looked at the 2019 model year of vehicles to assess dependability. For Genesis, this included the G70 sport sedan, G80 executive sedan, and G90 flagship sedan. 

The annual study ranks auto manufacturers and their products by problems per one hundred vehicles (PP100). The brand and car with the lowest level of problems is considered most dependable. Genesis achieved 155 PP100, which ranked 37 PP100 better than the industry average.

“We’re thrilled to honor the Genesis GV70 with our SUV of the Year award,” said MotorTrend Group Head of Editorial, Ed Loh. “The GV70 astounds in the way it achieves all-around excellence thanks to its fresh design, ample power, comfortable ride quality, and impressive feature set; MotorTrend’s 2022 SUV of the Year hits all the right notes, and does it all at an unbelievable price.” 

The Genesis GV70 was judged the winner from a field of 35 total all-new or significantly redesigned SUVs by excelling against the MotorTrend of the Year award’s six key criteria: safety, efficiency, value, advancement in design, engineering excellence, and performance of intended function. 

“We are humbled that customers and industry experts have recognized GV70’s distinct character and our commitment to excellence,” said Claudia Marquez, Chief Operating Officer of Genesis Motor America. “With its bold design and suite of technology and safety features, GV70 delivers unrivaled comfort without sacrificing a dynamic driving experience.” 

The GV70 nails it in terms of design with a look that is unconventional and fresh, and an exterior style that manages to deliver a distinctive and rich impression. “The design brings its own kind of luxury to the equation,” MotorTrend Mexico editor Miguel Cortina said. “Genesis isn’t trying to copy Europe or America or Japan—the GV70 does its own thing.” 

The story is the same in the cabin, which could only have been crafted by a luxury brand thinking beyond the norm. Its enormous 14.5-inch touchscreen is standard on every GV70, and it has more rear-seat space than a number of competitors thanks to front seat backs that have been carved out to accommodate more knee room. In the cargo area you find 28.9 cubic feet of usable space behind the rear seats, more than almost every vehicle in the segment. 

Genesis has also been making a name for itself by offering an extensive amount of standard features for its vehicles at a competitive price point, and the GV70 is no different. It comes impressively well equipped with AWD, adaptive cruise control, lane centering, blind-spot monitoring, and that 14.5-inch screen. But beyond all of its copious equipment, what really drives the GV70’s value proposition home is how considered and compelling the package feels as a whole. 

In a segment stuffed with intriguing options, the Genesis GV70, which melds scintillating dynamics with huge value and a level of practicality that’s rare among luxury vehicles, is nothing short of a revelation—and as a result it is the only choice for the 2022 MotorTrend SUV of the Year honor.

As the Official Automobile Sponsor of the Presidents Cup, Genesis will provide tournament vehicles for the teams, staff and volunteers, with display vehicles being placed throughout the host property. 

“Genesis has shown a strong commitment to the sport of golf with a history of tournament sponsorships, including The Genesis Invitational (since 2017), as well as other renowned PGA TOUR events such as THE CJ CUP, the 2019 Presidents Cup, and most recently, the Genesis Scottish Open, which will now be co-sanctioned by the PGA TOUR and European Tour for the first time as a part of a strategic alliance between the two Tours,” said PGA TOUR Senior Vice President, International, Christian Hardy. “Through these partnerships, Genesis continues its commitment to showcasing unique brand experiences while allowing the PGA TOUR to take a significant step in the global growth of our sport.” 

Genesis also runs the Korean PGA’s Genesis Championship, which concluded on Sunday with Jae Kyung Lee earning the win with a 14-under 274 total. With the victory, Lee is automatically eligible to compete in The Genesis Invitational and Genesis Scottish Open in 2022. 

“As the Official Automobile Sponsor of the Presidents Cup, we are pleased to provide players with Genesis vehicles to use during the tournament,” said Global Head of Genesis Brand Jay Chang. “Genesis will offer the best mobility experiences to players so they can focus on their game and deliver their best performances. Genesis will continue to grow through key partnerships like this one not only in Korea but also all over the world.” 

The 2022 Presidents Cup will be held September 20-25 in Charlotte, North Carolina. Quail Hollow Club will be the fifth golf course in the United States to host the Presidents Cup, dating back to the inception of the event in 1994. Quail Hollow has hosted the Wells Fargo Championship since 2003 and brought the PGA Championship to Charlotte in 2017. 

As host of the 2007 and 2024 Presidents Cups, The Royal Montreal Golf Club will become the second international venue to host the event more than once, joining The Royal Melbourne Golf Club in Melbourne, Australia, a three-time host. 

Medinah Country Club adds the Presidents Cup to an illustrious list of tournaments hosted at Course #3 that include the 2019 BMW Championship, 2012 Ryder Cup, two PGA Championships, three U.S. Opens and the 1988 U.S. Senior Open. 

In addition to the Official Automobile Sponsor announcement, Genesis unveiled the logo for the Genesis Scottish Open, to be held July 7-10, 2022. For the first time in 2022, the Genesis Scottish Open, which is part of the European Tour’s Rolex Series, will be co-sanctioned by the PGA TOUR and European Tour.

Since its launch, Genesis has unveiled a number of concept cars in New York, the city that leads the way when it comes to luxury and trends. The brand’s decision to unveil these models in such a trendy city reflects its confidence in its designs. Opening Genesis House in the same location is another progressive move for the brand – one that once again projects its confidence to the world. From its new oasis in the city, Genesis will showcase its luxurious and innovative brand through various types of experiences. 

Designed by the Seoul-based architecture firm Suh Architects, the 46,000-plus square foot (approximately 4,340 square meters) space is audacious in design, progressive in function, and distinctly Korean throughout, inspiring the community to gather in a sanctuary that offers nourishment of body and mind. Genesis House’s curated programs will engage New York in cultural conversations about design, food, travel, health, and future mobility – season after season. 

“Genesis House is not just a showroom. This is a sophisticated oasis. The place where we share our inspirations at the heart of New York City,” said Jay Chang, Global Head of the Genesis Brand. “It will show the world who we are as a brand: audacious, progressive, and distinctly Korean.” 

“At Genesis, we welcome customers as if they are guests in our own house,” added Chang. “We want our guests to feel Genesis’ sincerity, and strive to provide them with the right experience at the right time. This defines our brand values.” 

Genesis House is a custom-designed space that showcases the brand in harmony and balance with its surroundings. High ceilings supported by massive columns and Corten steel, LED lighting, copper highlights and smooth oak flooring immediately communicate an industrial aesthetic that is complemented by eclectic displays of art. 

As the showpiece of Genesis House, the second floor harbors the most iconic elements of distinctly Korean culture through refined, contemporary design. Whether in the restaurant, Tea Pavilion, or library, stacked oak beams and shingles unify the space under a single traditional Korean roofscape. 

Features and amenities of Genesis House include: 
 

• Genesis House Restaurant curated by Onjium: The nearly 9,600-square-foot (approximately 890 square meters) Genesis House Restaurant marks the first international expansion for Onjium, a Michelin-starred restaurant and cultural institute from Seoul that is dedicated to creating a new and lasting heritage that takes inspiration from Korean traditional clothing, food, and housing. Onjium celebrates the ancient stories and flavors of Korean Noble Class cuisine in a new light, marrying traditional techniques found in old recipes and noble households dating back to the 1300s with progressive elements of Slow Food philosophy and thoughtful sourcing. Led by Onjium artisans Cho Eun-hee and Park Sungbae, the team brings its carefully crafted blend of Korean flavors to New York, which are rooted in the seasons and traditional fermentation techniques. The restaurant's sophisticated menu is a harmony of surprising flavors, featuring the finest local and imported ingredients, with both modern and traditional techniques presenting iconic Korean recipes like suranchae, a seafood recipe that was handed down through generations by a noble family in Gyeongju.[1] An authentic selection of banchan (side dishes) and beverages augment the dining experience. 

• Tea Pavilion curated by Arumjigi: Inspired by the tastes of connoisseurs, the Tea Pavilion is a veranda-like living room space featuring customized boryo[2] floor seating where guests are traditionally received by their host. The pavilion borrows motifs from the chaekgado[3] painting style to visualize the philosophy of virtuous scholars known as seonbi.[4] Serving as walls to enclose the space, a gridded bookshelf was designed to showcase collectibles such as monographs, writing and musical instruments, ceramics, and other artifacts related to the leisurely lives of seonbi. The windows of this library pavilion frame panoramic views of the Hudson River and the High Line beyond, which guests can enjoy while reading and sipping tea. Led by a trained tea specialist, the Genesis House Tea Ceremony will serve as a symbolic experience of hospitality as Genesis House welcomes its guests to refresh and recharge. 

• Showroom: The main floor offers guests an opportunity to experience the latest Genesis vehicles in a relaxed environment. Suh Architects framed Genesis vehicles as finely crafted objects of desire, using reflections from a tessellated mirror display to amplify their seductive engineering. These glass cases of telescoping linear light are hung on surfaces of exposed concrete, creating a unique art installation. A juxtaposition of raw materials and refined engineering characterizes the interior envelope throughout the showroom. Metallic mesh curtains are one of the distinct first-floor features. A shimmering perimeter of translucent copper envelops the Genesis House at street level, beckoning visitors to bring their curiosity indoors. Once inside, the veiled machines are revealed as the latest models of state-of-the-art engineering, highlighting key Genesis elements such as the Parabolic Line and Two Lines design cues. Finally, a flip-dot wall installation comprised of over 91,000 metallic discs draws visitors in with its copper waves of swirling patterns.  

• Cellar Stage: The Cellar Stage is located below the ground floor in a voluminous event space that runs the length of the building. Outfitted with floor-to-ceiling LED-lit staging and state-of-the art audio-visual technology, it is a space that is dedicated not only to launching new vehicles, but also to conducting thought leadership summits and hosting engaging events. 
  Library curated by Assouline and Arumjigi: Curated by LVMH publisher Assouline, the Genesis House Library is filled with special edition books, luxury display items, and unique accessories. Together, Assouline and Arumjigi have sourced distinctly Korean books and collections from around the world that discuss art, design, food, and travel. The Genesis House publication series will introduce original publications from Genesis House that highlight elements of Korean culture. The Genesis House Tea Book and Cook Book will be the first and second editions of the publication series. 

• The Terrace Garden: The outdoor terrace and garden offer guests an unobstructed view of the High Line. Spanning about 9,500 square feet (approximately 882 square meters), the terrace is surrounded by a traditional Korean landscape of white sand and gravel and adorned with greenery, extending Genesis’ views to the Hudson River and the High Line, the artery of Lower Manhattan. 

In addition to welcoming the general public, specially trained Genesis House curators will welcome guests via reservation, promoting the ethos of a shared oasis for cultural and commercial cross-pollination. The curators will introduce details of each model in various languages, including English, French, Spanish, Chinese, Korean, and more. 

Moreover, Genesis House will provide a highly sophisticated level of hospitality that is based on Korean customs for treating guests. Those who visit Genesis House will be treated as Genesis’ “Son-nim” – “son” meaning “guest” and “nim” being an honorific. This reflects the Korean virtue of providing the best to those who visit your home to see you. 

Genesis House will be open to the public from Tuesday to Sunday and closed on Mondays. From Tuesday to Thursday and on Sunday, it will be open from 11 a.m. to 10 p.m. On Fridays and Saturdays, it will be open for one hour longer. 

[1] The former capital of the Silla dynasty, located in the southeastern part of South Korea. 
[2] A versatile type of seating/bedding arrangement (cushion/mattress) that is found in traditional Korean homes. 
[3] Chaekgado describes still life paintings that typically depict books and book-related objects, including stationery. 
[4] A virtuous scholar who served the public without a government position to lead a life of academia and integrity.

“At Genesis, we put the customer at the core of everything we do, and technology is no exception,” said Claudia Marquez, Chief Operating Officer, Genesis Motor North America. “We aim to make vehicle ownership a personalized experience, and we are pleased that our customers have found our technologies intuitive and tailored to their needs.” 

The TXI Innovation Index Study measures how effectively each automotive brand brings technologies to market, measured on a 1,000-point scale. The index combines the level of adoption of new technologies for each brand with the excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them. 

The TXI Study analyzes 36 technologies, which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Only technologies classified as advanced are award-eligible. 

About the 2021 U.S. Tech Experience Index (TXI) Study 

The 2021 U.S. Tech Experience Index (TXI) Study is based on responses from 110,827 owners of new 2021 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through July 2021. The TXI Study complements the J.D. Power Initial Quality Study (IQS) and the J.D. Power Automotive Performance, Execution and Layout (APEAL) Study by measuring how effectively each automotive brand brings new technologies to market. The TXI Study combines the level of adoption of new technologies for each brand with the excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them. For more information about the U.S. Tech Experience Index (TXI) Study, visit https://www.jdpower.com/business/automotive/us-tech-experience-index-txi-study. See the online press release at http://www.jdpower.com/pr-id/2021100.

FOUNTAIN VALLEY, Calif., Sept. 30, 2021 — Today, the Insurance Institute for Highway Safety (IIHS) announced that the new 2022 Genesis G70 sport sedan built after June 2021 and the first-ever 2022 Genesis GV70 SUV have been designated as TOP SAFETY PICK+ (TSP+) for 2021. With these designations, these models complete the Genesis lineup sweep of top honors, joining the GV80 SUV, G80 executive sedan, and G90 flagship sedan. This marks the third year in a row that the entire Genesis lineup of eligible vehicles has earned top honors along with G80 and G90 having received TOP SAFETY PICK+ designations in 2019, 2020, and 2021. GV80 received its designation earlier this year following its recent entry into the lineup. 

“At Genesis, safety is our top priority as we strive to put the customer at the core of everything we do,” said José Muñoz, President & CEO of Genesis Motor North America. “With these TOP SAFETY PICK+ designations from IIHS, we are pleased that G70 and GV70 join our award-winning lineup of vehicles that provide customers with the latest safety and driver assistance technologies.” 

All Genesis models are equipped with a comprehensive suite of state-of-the-art driver assistance and safety technologies including Forward Collision-Avoidance Assist with Pedestrian Detection, Lane Keeping Assist, Blind-Spot Collision- Avoidance Assist and more. Each vehicle in the Genesis lineup offers sure-footed handling thanks to the rigid chassis construction that ensures firm stability even under the most challenging driving conditions. 

“These IIHS TSP+ awards for G70 and GV70 round out our vehicle lineup and add to our four earlier TSP+ designations from earlier this year, demonstrating the exceptional safety performance and design of our vehicles,” said Brian Latouf, Chief Safety Officer of Genesis Motor North America. “With their innovative safety technologies, including their front center airbag and advanced high strength steel, we are pleased that G70 and GV70 have performed well in the IIHS tests.” 

The 2022 Genesis G70 and GV70 are equipped with the latest in safety and driver assistance technologies, including: 

• Eight standard airbags, including some of the only front center airbags on the market, further protect front cabin occupants in the event of a collision 
•  Forward Collision-Avoidance Assist with Junction Crossing and Turning, mitigating the risk of impacts when turning or crossing through an intersection 
•  Blind-Spot Collision-Avoidance Assist, helps reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot 
•  An innovative platform – with strong focus on safety – including passenger compartment protection and reinforcement areas with use of advanced high strength steel for rigidity and safety.

FOUNTAIN VALLEY, Calif., Sept. 27, 2021 — Effective October 1, 2021, Genesis Motor North America has appointed Claudia Marquez as Chief Operating Officer, reporting to José Muñoz, Global COO of Hyundai Motor Company and President & CEO of Hyundai Motor North America. Claudia will lead the strategy and execution of all sales, after-sales, marketing, and growth strategies for Genesis. 

"Claudia is a strong leader that has implemented effective strategies for growing automotive brands throughout her career," said Muñoz. "As an ambitious brand with a bold vision, we are pleased to have Claudia onboard to lead Genesis through its next phase of growth." 

Marquez joins Genesis from Hyundai Motor Mexico with more than 26 years of automotive industry experience. She has been responsible for the growth of the brand in Mexico, serving as Chief Executive Officer since 2019. Under Marquez's leadership, the company has strengthened dealer and customer relations, as well as employee engagement in the country. 

Prior to joining Hyundai, Marquez spent time in various leadership positions for both Nissan Motor Company and BMW Group. Marquez brings broad luxury automotive acumen to Genesis, including stints as Senior Director of Sales Operations for Infiniti and as Director of Sales and Marketing for BMW Group Mexico. 

"I am looking forward to the opportunity of leading our talented North American team and working with our passionate network of retail partners as the brand continues to make major strides in the market," said Marquez. "Genesis is an ambitious brand, putting the customer at the forefront of everything we do. With our growing product lineup, our foray into electrification, and a growing network of retailers and standalone facilities in communities across the region, there is no better time to be joining the Genesis brand." 

Marquez holds an associate's degree in Business Administration from Alexander von Humboldt in Germany and a bachelor's degree in Marketing and Trade from University La Salle in Mexico. She has also participated in executive management training programs at the Harvard Business School, Wharton School and IMD Business School and is fluent in English, Spanish and German.

FOUNTAIN VALLEY, Calif., Aug. 31, 2021 — Today, Genesis G80 was named Best Upper Midsize Premium Car in the J.D. Power 2021 Initial Quality Study. This ranking marks an improvement for the model, having been ranked second in its segment in the prior 2020 study. 

“At Genesis, we put the customer at the core of everything we do,” said Tedros Mengiste, Executive Director of Sales Operations at Genesis Motor America. “We design and engineer our products with the utmost care for how they will suit the needs of our customers’ lifestyles. We are pleased that consumers surveyed in the United States continue to respond positively to the exceptional quality and craftsmanship of our latest models, including the all-new 2021 Genesis G80.” 

G80 is at the core of the Genesis sedan lineup and offers a perfect balance of comfort and refined performance. 

The annual study ranks auto manufacturers and their products by problems per one hundred vehicles (PP100). The brand and car with the lowest level of problems wins the respective category. 

Genesis was ranked first in initial quality among premium brands from 2017 to 2020, and continued its strong performance in 2021, ranking second.

MONTEREY, Calif., Aug. 13, 2021 — This weekend, Genesis lifted the veil on its vehicle design process at an ultramodern experiential installation called The Performance of Design during Monterey Car Week. The designs unveiled included three concept vehicles developed in collaboration with the creators of the world-renowned Gran Turismo video game series. 

Genesis, a brand oriented around its bold product designs, showcased its motorsport intent with the reveal of the Genesis G70 GR4 Gran Turismo (GT), a California-built racing vehicle, during an exclusive event. The award-winning G70 sport sedan has been completely reimagined for competition with an all-new GT-inspired racing package. 

“The G70 GR4 GT builds on the existing G70 model to create a bold, yet elegant, high-performance racing vehicle,” said SangYup Lee, Senior Vice President and Head of Global Genesis Design. “We are pleased to be presenting this vehicle and others as we explore the brand’s entry into motorsport.” 

Genesis revealed several other vehicles in addition to the newly announced G70 GR4 GT, including the GR3 and three potential designs for a future Vision Gran Turismo Concept, an elite racing vehicle. Guests were invited to experience these new designs with the use of augmented and virtual reality technologies. 

The Vision Grand Turismo Concept designs included:  

• The GR1 Alpha_DB:an experimental concept that embraces Athletic Elegance, separating the brand’s iconic two lines to form one seamless design and testing the limits of aerodynamics and speed. 
• The GR1 Bravo_GB: presenting sophisticated sculpture, proving that function and beauty can work as one. 
• The GR1 Charlie_ET: embracing the technical precision of Athletic Elegance, capturing the tension, athleticism and performance that is embedded into all Genesis products.

• First-ever GV80 SUV earns TOP SAFETY PICK+ designations, joining G70 sport sedan and G90 flagship sedan with top honors
• Genesis models provide the latest safety and driver assistance technologies for customers with safety as their top priority

FOUNTAIN VALLEY, Calif., March 18, 2021 — Today, the Insurance Institute for Highway Safety (IIHS) announced that the first-ever 2021 Genesis GV80 SUV has been designated as TOP SAFETY PICK+ (TSP+) for 2021. GV80 joins the 2021 G70 sport sedan and 2021 G90 flagship sedan with top honors and prior to this, G70, G80, and G90 all received TOP SAFETY PICK+ designations for two years in a row in 2019 and 2020. 

“At Genesis, the customer is at the core of everything we do, and safety is our top priority,” said Mark Del Rosso, President & CEO of Genesis Motor North America. “The GV80 is our latest entry in the Genesis line-up of vehicles that places customer safety first.” 

The Genesis GV80 is equipped with a comprehensive suite of state-of-the-art driver assistance and safety technologies including Forward Collision Avoidance-Assist with Junction Crossing, Lane Following Assist, Blind-Spot Collision-Avoidance Assist and more. It also offers sure-footed handling thanks to the rigid chassis construction that ensures firm stability even under the most challenging driving conditions. 

“Winning the IIHS TSP+ award for GV80 demonstrates the exceptional safety performance and design of our vehicle,” said Brian Latouf, Chief Safety Officer of Genesis Motor North America. “The GV80 body structure was engineered with energy absorbing front and rear crumple zones and high strength structural load paths to maintain occupant compartment integrity during severe crash impacts. The GV80 structural safety design protects occupants with the seatbelt systems, pre-tensioners and 10 airbags including a new front seat center airbag that deploys between the driver and front seat passenger. We are proud that the GV80 design effectively protects its occupants and performed well in the IIHS tests.” 

The 2021 Genesis GV80 is equipped with the latest in safety and driver assistance technologies, including: 

• 10 standard airbags, including one of the only Center-Side airbags on the market, further protecting front cabin occupants in the event of a collision 
• Forward Collision Avoidance-Assist with Junction Crossing and Turning, mitigating the risk of impacts when crossing or turning through an intersection 
• Blind-Spot Collision Avoidance Assist, helping reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot 
• An all-new platform – with strong focus on safety – including passenger compartment protection and reinforcement areas with use of advanced high strength steel for rigidity and safety.

SEOUL, Oct. 9, 2020 —  Genesis announced today that the brand has won the Design Value Award 2020 by the Design Management Institute (DMI) in Boston, U.S. 

The award recognizes Genesis’ constant efforts to establish a distinctive brand image through its design identity “Athletic Elegance” and Two Lines strategy. 

This is the first time that Genesis has won the DMI Design Value Award, which identifies brands or teams who provide remarkable values through design or design management practices. 

Genesis' design identity has established the brand's image by providing exclusive design experiences and special value to its customers. 

Inspired by the Genesis wing logo, the distinctive Two Lines serve as the signature marking of the exterior, while the and ‘Beauty of White Space’ became the essential design DNA for Genesis’ interior styling. Also, such innovative and progressive designs bring authentic value that resonates with the contemporary luxury lifestyle of customers. 

“Genesis' design identity shows the unique orientation of the brand to become a genuine luxury. We are keen to design beyond vehicles—we want our designs to become an extension of our customers' lives as a luxury lifestyle mobility solution.” said SangYup Lee, Senior Vice President and Head of Global Genesis Design.

FOUNTAIN VALLEY, Calif., Feb. 12, 2020 — In only the debut appearance for the auto industry’s youngest luxury automotive brand, today, Genesis announced two wins in J.D. Power’s 2020 Vehicle Dependability Study (VDS). The Korean luxury brand ranked #1 overall and scored a win with its G80 in the Midsize Premium Car Segment. 

“In a constantly improving business like the automotive industry you’ve got to be there for your customers,” said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. “These awards, given years after these cars were initially sold, demonstrate our commitment to providing industry-leading reliability.” 

The annual study ranks auto manufacturers and their products by problems per one hundred vehicles (PP100). The brand and car with the lowest level of problems wins the respective category. The Genesis brand won overall by achieving less than one problem per vehicle (89 PP100) during the past 12 months by original owners of their three-year-old vehicles. The 89 PP100 score represents a 34 percent better performance than the industry average. Specific areas of leadership include the driving experience, HVAC (heating/ventilation and air conditioning), interior and seating categories.

• Athletic Elegance and Horizontal Architecture design themes refined for the flagship Genesis sedan
• Expanded suite of active and passive safety features comes standard
• Choice of two powerful and smooth engines: 3.3-liter turbocharged V-6 and 5.0-liter V-8
• Pricing to be announced ahead of December 2019 on-sale date

LOS ANGELES, Nov. 20, 2019 — Today, Genesis introduced the 2020 G90 flagship luxury sedan at the 2019 Los Angeles Auto Show. The 2020 G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through the themes of Athletic Elegance and Horizontal Architecture. 

“The 2020 G90 is a flagship sedan for Genesis in the truest sense,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “Its launch begins a product offensive for the Genesis brand centered around emotive products with exceptional design.” 

Making its debut in the United States, the 2020 G90 formally introduces the next evolution of Genesis signature design language. The color palette is expanded inside and out for a more emotive look and feel, while G90 continues to provide an exemplary driving experience backed by superior quality. 

“The 2020 G90 builds on the level of engineering and craftsmanship that Genesis has come to represent in the United States,” said Mark Del Rosso, CEO of Genesis Motors North America. 

Evolution of Athletic Elegance 

With the exception of the roof and doors, every exterior body panel on the 2020 G90 has been replaced or changed. 

“G90 is the ultimate expression of the Genesis brand,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “Before the first sketch was even drawn, my team of designers thought carefully about how to evolve its styling and create something even more elegant and harmonic.” 

From front to back, the styling of the 2020 G90 evolves the Genesis brand’s Athletic Elegance design language. In front, the signature Crest Grille is flanked by Quad Lamps. In the rear, Quad Lamps wrap around from corner to corner. The license plate is placed as low as possible, further accentuating a low and wide stance. The elongated, horizontal side profile of G90 is characterized by vigor and dignity. 

G-Matrix, a Genesis design hallmark inspired by light reflecting from an illuminating diamond, is applied to the headlights and taillights to emphasize refined proportions and balanced architecture. For the first time, the G-Matrix pattern is applied to the optional, 19-inch wheels, which also feature sound absorption technology to noticeably reduce tire noise. 

“When we tackled the challenge of reinventing G90, the Genesis flagship, we decided to start with designing light rather than form and shapes,” Donckerwolke said. 

The interior design embodies the ethos of Horizontal Architecture, dominated by a harmonious, flow of horizontal surfaces including a parallel layout that includes air ventilation system, and audio controls that maximize simplicity and provide an intuitive user experience. Immediately evident is a focus on premium materials and finishes that are befitting a flagship, including authentic chrome plating applied to switches and premium leather wrapping applied to the center console. Authentic, open-pore wood acts as a garnish, as does double stitching and piping throughout the cabin. 

Connectivity, Emotion, Serenity 

The 2020 G90 introduces multiple technology firsts for the Genesis brand, as befitting a flagship. It is the first Genesis vehicle to offer over-the-air wireless updates for maps and software. Its 12.3-inch display navigation system now incorporates touchscreen controls and a copper Graphic User Interface. The split screens are highlighted with signature copper accents. 

Further enhancing the technological capabilities of G90 are standard Apple CarPlay, Android Auto, and Mirror Link. Intelligent Car Management Service personalizes the driving experience using data to analyze driving patterns and informs the driver of necessary maintenance and vehicle wear. 

The interior environment is more serene, thanks to Active Noise Cancellation (ANC), which reduces noise, vibration and harshness using leading audio technology to reduce unwanted noise intrusion. Occupant convenience is enhanced when entering tunnels through automatic external air prevention. The adaptive control suspension minimizes vibration in real time. 

The Genesis Adaptive Control Suspension with electronic damping control smoothly and precisely manages body motions throughout the range of dynamics with minimal compromises to ride comfort. 

Peace of Mind 

The 2020 G90, offers an unparalleled level of standard active and passive safety systems as part of a brand-level commitment to passenger security and comfort. Advanced driver-assistance systems (ADAS) in the 2020 G90 add a level of assuredness to the already refined driving experience. In addition to Genesis brandwide ADAS technology, the following new systems debut on the 2020 G90: 

• Lane Following Assist (LFA) expands the reach of lane-keep and lane-departure assists, to help stay centered in a lane and provide steering assistance. 
•  Rear Cross-traffic Collision-Avoidance Assist (RCCA) uses rear side radar to help detect and prevent impact with obstacles. 
• Forward Collision-Avoidance Assist (FCA) can now help detect bicycles and vehicles in front of the vehicle. 
• Safe Exit Assist (SEA) may alert a driver and passengers with alerts when an object is approaching an opening door. 
• Highway Driving Assist (HDA) assists the driver to maintain the center of a lane on marked interstate highways, while keeping a safe distance from a vehicle in front. It can act in conjunction with Highway Auto Speed Slowdown, which adjusts vehicle speed to match posted signs. 
   

The 2020 G90 also includes 10 standard airbags, including a passenger-side knee airbag. 
 

Service Valet Comes Standard 
 

When the 2020 G90 goes on sale in the United States beginning in December 2019, it will arrive with the comprehensive Service Valet that already comes standard across the Genesis lineup. All Genesis vehicles offer the exclusive, no-cost, consumer-focused service program that elevates the luxury vehicle ownership experience. From valet service appointments that can be scheduled using the Genesis mobile app, to complimentary maintenance and Genesis Connected Services, the Genesis Experience delivers owners with market-leading convenience and time savings: 

• 3 years/36,000 miles of complimentary scheduled maintenance 
• 3 years/36,000 miles complimentary Service Valet 
• 3 years of complimentary Genesis Connected Services, including Enhanced Roadside Assistance, Destination Search powered by Voice and Remote Start with climate control 
• 3 years of complimentary SiriusXM® Travel Link (Data Services) 
• 3 years of complimentary Annual Multimedia and Navigation Updates 
   

Lifetime complimentary traffic data 

Best-in-class warranty with Enhanced Roadside Assistance and Concierge Services, including tire changes or transportation to the nearest Genesis retailer or authorized service facility, and reimbursement for inconvenience. 

Specifications 

The 2020 G90 is offered in two trim level configurations:

• Lee brings extensive experience and expertise in overseas business strategy and sales, and will be responsible for expanding the brand’s global market presence

• Manfred Fitzgerald to leave the company to pursue new opportunities, after nearly four successful years of establishing Genesis’ foothold in the global luxury car market 

SEOUL, Oct. 29, 2019 — Hyundai Motor Company today said that Yong-woo (William) Lee, the Executive Vice President and Americas Region Executive Advisor for Hyundai Motor, has been named the new Head of the automaker’s Genesis Division. 

William Lee has been successful in leading various Hyundai Motor overseas operations, prior to his current role as Americas Region Executive Advisor. He has served as the first CEO of Hyundai Motor North America, President & CEO Hyundai Motor Brazil, Senior Vice President of the Overseas Sales Division and the first President & CEO of Innocean USA. The company expects Mr. Lee, in his new capacity, to lead the brand’s further global expansion by leveraging his overseas business operations expertise. 

William Lee’s U.S. market experience will be particularly beneficial and makes him the perfect match for this position. North America is an imperative market for the Genesis brand and he will work closely with recently appointed Genesis North America CEO, Mark Del Rosso to continue the growth of the brand in the region. 

Based on the foothold it has created as a global luxury car brand, Genesis plans to expand its business to other global markets besides Korea and the U.S. — including Canada, Russia, the Middle East and Australia — to secure opportunities and brand competitiveness for future growth. 

The appointment follows Manfred Fitzgerald’s decision to leave the company to pursue new opportunities, after nearly four successful years of establishing Genesis in the global luxury car market. Mr. Fitzgerald has successfully put Genesis on the global track as a fully new attractive automotive luxury brand. 

His most prominent achievement was the effective build-up of an all-new automotive luxury brand in a very short period of time. Fitzgerald implemented innovative and visionary concepts in several areas, among them product, marketing and communication. At the same time, he led the global building of organizational structures of the brand. Under his leadership, Genesis G70 was named ‘North American Car of the Year’ and ‘MotorTrend’s Car of the Year’, among many other accolades. 

Since being hired as Head of Genesis in January 2016, Manfred Fitzgerald has played an important role in building Genesis' youthful and premium brand image. He led Genesis with a clear and consistent brand direction, establishing it as Korea’s first true luxury automotive brand that competes directly with the best automakers in the world.

Mark joins Genesis with extensive and varied automotive experience from over 25 years in the industry, over two decades of which has been focused on the development of luxury brands; Lexus, Bentley, and Audi. 

Prior to Genesis, Mark was the President of Audi of America where he was responsible for the third largest sales volume region in the world for Audi AG. Mark was instrumental in charting the course for Audi of America’s overall premium mobility strategies for the future. 

“Though Genesis is the youngest luxury automotive brand in the industry, having separated from parent Hyundai less than four years ago, It has been quickly gaining traction in the market with September YTD sales up 67 percent,” said Jose Munoz, President & CEO Hyundai North America. “Given Mark’s overall proven track record and extensive experience leading luxury brands, I’m thoroughly confident that Genesis Motors North America will be positioned to accelerate its growth and climb the ladder of luxury automotive brands to the top.” 

Prior to his most recent experience at Audi, Mark was the President & CEO, Region Americas for Bentley Motors, Inc., the largest sales volume region in the world for Bentley. While leading Bentley Motors, Inc., Del Rosso stabilized the overall business, and prepared the dealer network and market for the launch of the all-new Continental GT / GTC. 

Before leading Bentley Motors, Inc., Del Rosso was the Chief Operating Officer at Audi of America, Inc. where he launched and executed a premium “go to market” strategy that resulted in 77 consecutive months of increased sales. As a result, a 200K+ per year sales volume goal was achieved five years ahead of plan. 

Del Rosso had compiled 17 years of varied industry experience, before joining Audi, through his work at Toyota Motor Sales, USA, Inc., the vast majority of which was in roles of increasing responsibility within the Lexus division. 

Erwin Raphael will continue, as the COO of Genesis Motor America, to be responsible for the strategic direction and management of all Genesis operations in the United States, including sales and marketing. He’ll now report to Mark Del Rosso, CEO of Genesis Motors North America.

The annual study measures customers’ satisfaction with audio, communication, entertainment and navigation (ACEN) systems. Both J.D. Power studies award brands and vehicles with the lowest instance of problems per 100 cars sold (PP100). The G70s researched in the Multimedia Study witnessed just 7.4 PP100, representing 28% fewer issues than the closest competition. Similarly, in this year’s IQS study, Genesis vehicles saw 63 PP100 in leading both the premium segment as well as the industry overall. This overall 2019 IQS Study result represents 32% fewer issues than the industry standard and 25% fewer issues than the runner-up premium brand. 

“Our customers constantly tell us how technological innovation is one of their top purchase reasons. We are always striving to bring meaningful technological innovations into our cars. So, receiving this recognition from industry leader J.D. Power reinforces our commitment to deliver the best ownership experience to customers through our focus on incredible audio entertainment and effortless communication and navigation systems,” said Erwin Raphael, COO, Genesis Motor America. 

The IQS study, now in its fourth decade, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The 2019 survey is based on responses from purchasers and lessees of new, 2019 model-year vehicles, which is designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.

Considered one of the world's top three design awards including IDEA, RedDot and iF, IDEA has recognized North America’s top design award since 1980. This specific award evaluates and ultimately selects the best in design, by comprehensively evaluating various screening criteria such as design innovation, user benefits, and social responsibility. In 2018, Genesis Retail Design and Genesis Sound Design were recognized for “best of the best” award by Red Dot. 

“We are extremely proud to be recognized by IDSA with the Essentia Concept which shows the Genesis brand’s vision and future,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer. “For a new brand, each design element becomes part of the legacy for the brand, so our goal is to design a car as well as connect it with Genesis DNA.” 

The Essentia Concept, which was first unveiled at the New York International Auto Show in March 2018, is the Genesis brand’s first electric Gran Turismo (GT) concept car. It was recognized for its interpretation of the “Athletic Elegance” design paradigm, while providing a vision of future Genesis product performance and technology. 

The battery-electric Essentia Concept featured a luxurious look with a simple, clear and sleek exterior design and a custom-tailored interior. The interior design was focused on maximizing the connection between the driver and the car, and the overall decoration was reduced to combine restraint and futuristic impressions. 

“We aim to show Genesis brand DNA through designing to reshape the landscape of the existing luxury car design,” said Sang Yup Lee, Senior Vice President and Head of the Global Genesis Design Center. “This is the foundation of our design philosophy, ‘Athletic Elegance.’”

“Genesis G70 embodies the spirit of thrilling driving, so it was only natural to put its dynamics to the test with these high-performance stunts,” said Kate Fabian, Genesis senior group director of marketing. 

In this final action video, stunt driver Tanner Foust recreates a moment from the film Baby Driver, Tanner has to achieve a "180-reverse-to-Drift" maneuver, and up a single lane ramp. 

As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70, which was named the 2019 North American Car of the Year, as well as receiving several other prominent awards in recent months, resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.

• Genesis leads the overall industry as top-ranked nameplate
• Genesis scores 21 points better than the #2 ranked premium brand
• In its first year, the all-new G70 luxury sport sedan scores best in compact premium car segment

FOUNTAIN VALLEY, Calif., June 19, 2019 — For the second year in a row, Genesis placed first in the J.D. Power 2019 U.S. Initial Quality Study (IQS) among all automotive brands. With a score of 63 problems experienced per 100 vehicles (PP100), Genesis led both the premium segment as well as the industry overall in initial quality. 

“We are extremely thrilled to be recognized for highest quality by J.D. Power for two consecutive years – particularly considering we are a relatively young brand,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “This is a testament toward our promise to deliver the most desirable products for our customers. We will continue to hold our products, brand and customer experience to the highest standard in all facets.” 

The Genesis brand’s score of 63 PP100 represents a year-over-year improvement of five points. G70, which scored 60 PP100 in its first sales year—more than 30 points better than the average for its segment—was appreciated by owners for its infotainment system, interior and exterior design, and features and displays. 

“Our customers are number one—period—so it is extremely gratifying to receive recognition from them and, in turn, from industry leader J.D. Power,” said Erwin Raphael, COO, Genesis Motor America. 

The IQS study, now in its fourth decade, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The 2019 survey is based on responses from purchasers and lessees of new, 2019 model-year vehicles, which is designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.

Working with Donut Media and award-winning film industry veterans and professional drivers, Genesis produced the footage to engage performance enthusiasts and movie aficionados alike. 

“Genesis G70 embodies the spirit of thrilling driving, so it was only natural to put its dynamics to the test with a high-performance stunt,” said Kate Fabian, head of marketing at Genesis Motor America. 

In this second set of videos, stunt driver Tanner Foust pays tribute to an iconic scene from Baby Driver, attempting a “180-reverse-to-drift” maneuver, within inches of a truck blocking the way. The third pair of videos will be released on June 19. 

As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70, which was named the 2019 North American Car of the Year, as well as receiving several other prominent awards in recent months, resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.

“Genesis G70 embodies the spirit of thrilling driving, so it was only natural to put its dynamics to the test with these high-performance stunts,” said Kate Fabian, Genesis head of marketing. 

The videos will be released by Donut Media according to the following schedule: 

• June 5: Based on a stunt from The Fast and the Furious, stunt driver Tanner Foust drives at top speed before attempting to squeeze a G70 through the 22-foot gap underneath a semi-tractor trailer. 
• June 12: Referencing an iconic scene from Baby Driver, Foust tries to achieve a “180-reverse-to-drift” maneuver, within inches of a truck blocking the way. 
• June 19: Foust recreates a moment from Drive, the action, in maneuvering the G70 through a tight space at high speed. 

As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70, which was named the 2019 North American Car of the Year, as well as receiving more than a dozen other prominent awards in recent months, resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.

“These two awards represent affirmation from respected media professionals that our engineers succeeded in making the Genesis G70 luxury sport sedan one of the most highly capable all-season sedans.” said Erwin Raphael, Chief Operating Officer, Genesis Motor America. 

Each year, both NEMPA and SAMA honor new vehicles that stand out in their respective classes at an annual media association gathering. As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70, which was named the 2019 North American Car of the Year, as well as receiving more than a dozen other prominent industry awards in recent months, resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.

NEW YORK, April 16, 2019 — Today, Genesis revealed the Mint Concept at Hudson Yards, ahead of the opening of the 2019 New York International Auto Show. The Mint Concept introduces the all-electric, luxury car for the city, a new vehicle typology, featuring organic design and an innovative interior user experience. “As a brand, Genesis embraces progressive design values, and the Mint Concept reinforces this commitment from a previously undiscovered perspective,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “Mint belongs in the city, and we are proud to introduce our evolution of the ideal city car in New York.” 

The Electric Luxury City Car: A New Vehicle Typology 

The Mint Concept respects city life and the challenges it dispatches on a regular basis. The lightweight runabout reimagines the iconic shape of the city car, tailored to the needs of modern lifestyle. Mint is both highly maneuverable and exhilarating to drive. “The Mint Concept disconnects the physical dimensions of the vehicle from its positioning as a premium product, calquing the city car of the past to today,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “The Mint Concept is a designer’s Occam’s razor that challenged us to visualize a scaled-down interpretation of our signature aesthetic.” The Mint Concept represents a holistic collaboration among Genesis design studios located around the world, led by Genesis Global Advanced Design in Germany, Genesis Design Team in the U.S., and the Namyang Design Center in South Korea. 

Styled for the City 

Inside and out, the Mint Concept posits an expanded definition of Genesis brand design cues adapted for a two-door, two-passenger city car with a reduced footprint. Finished in Hunter Green matte paint, the Mint Concept beautifully stretches a three-box design to the corners with extremely short front and rear overhangs. “The Mint Concept is a new urban icon that marries classic proportions with forward- looking, minimalist design,” Donckerwolke said. “The Mint Concept instantly finds purpose and meaning in the city, just as so many people who call the world’s most densely populated metropolises home.” The Genesis design hallmarks are evolved and designed specifically for the Mint Concept. Quad Lamps in front and back stretch to the corners, to enhance the feeling of presence and stance, with their respective top light elements connecting to form wraparound light bands. The Crest Grille appears as a closed sculptural element with a slight opening for the reduced cooling requirements of the battery pack. The signature Parabolic Line wraps around the body of the Mint Concept, with a sweeping uptick toward the concave rear. The overall motif skews to the sportier side of Athletic Elegance. The G-Matrix pattern serves a functional purpose on the lower half of the vehicle, used for efficient cooling and airflow circulation around the battery floor; it is also the basis for the Mint Concept’s aerodynamic wheel design. In lieu of a conventional trunk with a rear hatch, the Mint Concept features a generous parcel shelf designed for occasional use. Access to the rear compartment is provided by scissor-style side openings engineered with a low load-in point to allow for easy stowage and retrieval. The interior of the Mint Concept offers ample space to stash temporary items that are essential for day-to-day life, with focus on portability and accessibility. The rear-mounted and centered charge port facilitates connections to charging stations. 

Reductive Versatility 

Like a carefully furnished city dwelling constrained by space requirements, the Mint Concept takes advantage of every cubic inch of its interior. The cozy space for two is made to feel expansive, through the use of lightweight textiles, cognac leather, and mullion-free windows. “The interior styling of the Mint Concept takes influence from the Korean tradition of embracing the empty space, as well as modern European furniture design,” Donckerwolke said. The G-Matrix pattern features prominently as the defining element of the interior, both in the thin, gunmetal balustrade that runs across the width of the passenger compartment and in the repeating pattern for the floor and cargo area. The center console, which houses a central control knob, can be folded, turning the floating front bench into a settee. Ingress and egress are made easier, thanks to the automatic swiveling capability of the instrument panel and the bench seat. The oblong steering wheel is surrounded by six copper Graphic User Interface (GUI) information screens that call attention to critical vehicle functions individually. A seventh screen mounted flush in the steering wheel displays primary vehicle information while allowing the driver to maintain focus on the road ahead. The versatility of the Mint Concept extends to the design and engineering of its high- density, battery-electric powertrain, which is capable of an estimated 200 miles per full charge and 350-KW fast recharging.

“This award is further recognition of the G70’s outstanding positioning among luxury sport sedans,” said Erwin Raphael, Chief Operating Officer, Genesis Motor America. We are honored for our new G70 to receive this accolade from Autotrader.” 

G70 was selected by the editors of Autotrader from a list of over 300 eligible, new vehicles. Led by Editor-in-Chief Brian Moody, the team of editors spent the year testing interior comfort and materials, build quality, available features and ride quality. 

“Anyone can get a European luxury sedan, in some cities, they’re almost common,” said Autotrader Executive Editor, Brian Moody. “The Genesis G70 takes a different path. A loaded G70 with very impressive performance will set you back about $45,000. A nicely equipped and still luxurious base model is about ten grand less than that. It’s an excellent performance/luxury car for those who don’t want to follow the crowd.” 

As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70, which was named the 2019 North American Car of the Year, as well as receiving several other prominent awards in recent months, resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.

“Genesis stands for culture whether it’s art, design, filmmaking, thought leadership or sports performance,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “That’s what makes a partnership with Vanity Fair such a natural fit. They bring together those shared values and add their network of storytellers and a highly engaged audience.” 

Future activations will include film screening evenings, a storytelling partnership and an art culture celebration at Art Basel in December.

“The ongoing favorable reception our all-new 2019 G70 is receiving from third-party industry experts including the staff at MotorWeek continues to inspire and motivate our entire global team,” said Erwin Raphael, Chief Operating Officer, Genesis Motor America. “G70 was designed and engineered to delight serious drivers and exceed the expectations of luxury sedan owners. This is our goal as we develop all new Genesis vehicles for their respective segments.” 

MotorWeek has distributed its “Drivers Choice Awards” for nearly four decades, recognizing trends and innovations in the automotive industry. Its list of winners serves as a practical guide for car shopping from a buyer’s point of view. Creator, Host and Executive Producer John Davis presented the award at the auto show. 

"The Genesis G70 is simply stunning, and not just at first glance,” said John Davis, Creator, Host and Executive Producer of MotorWeek TV. “Designers took an expertly well balanced chassis, wrapped it in some of the most handsome body work to come along in years, and filled it with a gorgeous, high tech interior. One that can even include a clutch pedal and a terrific manual shifter if you choose. The G70 is our kind of luxury car indeed.” 

All Drivers Choice Award winners are featured on MotorWeek.org, and will appear on a special episode #3823 of MotorWeek airing on public television stations beginning February 9, and on cable’s MotorTrend Network beginning February 19. 

As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70, which was named 2019 North American Car of the Year, resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.

“G70 was designed and engineered to delight serious drivers and exceed the expectations of entry luxury sport sedan segment buyers,” said Erwin Raphael, Chief Operating Officer, Genesis Motor America. “We continue to be thrilled, yet humbled, by the overwhelmingly positive response industry experts have had to the G70. The talented and dedicated team at Genesis worldwide is very inspired and motivated by this acknowledgement of their good work.” 

The “Best of 2019” award from Cars.com, its highest, was presented by Jennifer Newman, editor-in-chief of the leading consumer advice website. Every year, Cars.com tests dozens of new vehicles and considers their respective quality, innovation, and value, to determine a winner.

“The Genesis G70 is as standout a choice as the editors at Cars.com have had in years,” said Jenni Newman, editor-in-chief of Cars.com. The fact that it comes amid consumers’ preference for SUVs says something of the headwinds the G70 faced in earning Cars.com’s Best of 2019 award. It stormed through, and then some.” 

As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70, which was named the 2019 North American Car of the Year, as well as receiving several other prominent awards in recent months, resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.

“Erwin has done an exceptional job leading the GMA team, engaging our U.S. retailers and inspiring our partners,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “When building a brand, you need an executive team that is just as strong on sales as they are on brand, product and marketing. Erwin has proven to be just that entrepreneurial-minded person for us in the U.S. market and therefore I’m proud to announce his promotion.” 

Raphael has led all Genesis operations in the United States since March, 2016. In 2018, he orchestrated the Genesis Brand’s retail network transition process securing distribution licenses in 50 states and Washington D.C., and improving customer engagement. Erwin has also enabled the brand’s ability to win many awards and accolades including top brand rankings in the annual J.D. Power IQS and APEAL reports, MotorTrend 2019 Car of the Year, and the 2019 North American Car of the Year award for the Genesis G70, in addition to several other prominent awards. 

“With Erwin’s tireless and excellent efforts these last few years, the foundation for Genesis operations in the United States is now firmly in place,” said William Lee, President and CEO of Hyundai Motor North America, “Erwin and his team can now progress the Genesis brand ever-forward in the luxury market and realize it’s bright future.” 

Before heading Genesis operations in the United States, Raphael successfully led a variety of critical business units for Hyundai Motor America including General Manager of the Western Region and Director of Engineering and Quality. 

Prior to joining Hyundai, Raphael held a number of leadership positions in vehicle development, engineering, manufacturing, quality, sales and marketing with Chrysler LLC, Toyota Motor Manufacturing, and the International Truck and Engine Company.

“Essentia is a statement about the next chapter of our Athletic Elegance design language,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “This award from Automobile magazine is recognition of the Genesis design teams’ hard work and dedication.” 

"It’s easy to see why our choice for Concept of the Year is the Genesis Essentia all-electric GT coupe,” said Robert Cumberford, Automobile magazine’s Automotive Design Editor. “The Essentia’s importance is not that it’s a superb experimental vehicle from a relatively young Korean company but that it’s a human triumph, embodying the ideas from everyone chosen to join the effort.” 

Each year, the editorial staff of Automobile magazine, led by Cumberford, surveys the landscape for the most imaginative, creative, and expressive concept vehicles to honor with its Concept of the Year award. 

The all-electric, high-performance Genesis Essentia Concept made its world debut at the 2018 New York International Auto Show. Essentia is the brand’s first battery electric vehicle and features a lightweight carbon-fiber monocoque, a robust, multi-motor electric powertrain, and a custom-tailored interior. Essentia is the brand’s initial concept for a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering. As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, Essentia offers serenity, clarity and beauty.

Super Bowl Live at Centennial Park 

From January 26 to February 2, Genesis will showcase its complete line-up — including its flagship G90, G80, G80 Sport and all-new multiple award-winning G70 luxury performance sedan. G70 resets benchmarks and expectations among luxury sport sedans, with its holistic integration of performance, body strength, refined luxury and aerodynamic design. 

The free-of-charge Genesis premium fan experience leading up to The Big Game will provide complimentary beverages, giveaways and opportunities to schedule test drives at select locations in the Atlanta area to those 18+ years of age with valid U.S. photo identification.

 
Test Drive Opportunities at Phipps Plaza and Top Golf 

Genesis will host its 10-day city takeover at the southeast’s premier, upscale shopping destination Phipps Plaza, located in the heart of the affluent Buckhead district. Visitors will have a chance to sign up for test drives during the January 25 and February 1 weekends. They can also take home giveaways and engage in photo opportunities and autograph signings with past and present NFL pros. 

For nine days beginning January 26, fans and other Atlantans who visit Top Golf in Alpharetta, Ga. will take part in an exclusive Genesis experience throughout the entertainment venue, complete with 33 branded golf bays, giveaways and the opportunity to sign up for test drives on January 26, January 27 or February 2. Guests who sign up for test drives will have access to an exclusive Genesis Lounge on their test drive day where they can enjoy complimentary food and beverages, giveaways, photo opportunities and autographic signings with past and present NFL players. 

To reserve a time for a Genesis test drive at Phipps Plaza or Top Golf, please visit https://www.genesisdriveexperience.com/georgia. 
“We’re excited to offer people in Atlanta the ultimate fan experience during one of the most iconic sports events of the year,” said Erwin Raphael, Executive Director, Genesis Motor America. “The premium experiences we provide are often as meaningful to Genesis fans as our beautifully crafted and thoughtfully-engineered vehicles, and we look forward to demonstrating athletic elegance with our trio of exceptional luxury cars.” 

NFL House Presented By Verizon 

From January 31 through February 2, Genesis will have a presence in the private hospitality space, the NFL House Presented By Verizon. Fans can learn more about Genesis craftsmanship and its new definition of luxury and create personalized travel tags at a leather monogramming workshop. VIP guests will be offered premium shuttle service to desired destinations around the Atlanta area. 

To keep up-to-date on Genesis activities in Atlanta during The Big Game, stay in touch with us on Twitter at @GenesisUSA and on Instagram at @Genesis_USA.

“This year’s Pro Bowl athletes were born to rise above the competition; they represent the NFL’s best of the best,” said Erwin Raphael, Executive Director, Genesis Motor America. “This parallels the ascension of Genesis in the luxury segment, where the G70 was named 2019 MotorTrend Car of the Year, one of CAR and DRIVER’s 10Best for 2019, AutoGuide’s 2019 Car of the Year, Road Show by CNET’s 2019 Vehicle of the Year, and most recently, the 2019 North American Car of the YearTM. We’re proud to award the Pro Bowl’s top players with a car designed and engineered to meet their exceptional standards.” 

The Genesis G70 luxury performance sedan resets benchmarks and expectations among luxury sport sedans with its holistic integration of performance, body strength, refined luxury, and aerodynamic design. In addition, the G70 comes standard with a comprehensive suite of state-of-the-art driver-assistance and safety technologies, including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keep Assist, Blind-Spot Collision Warning and more. Even more, the G70 includes the unparalleled Genesis Experience, which delivers the highest-levels of customer benefits with enhanced maintenance programs and connected services. 

All Genesis vehicles, including G70, offer an exclusive, no-cost, consumer-focused service program that elevates the luxury vehicle ownership experience. From valet service appointments that can be scheduled using the Genesis mobile app, to complimentary maintenance and Genesis Connected Services, the Genesis Experience delivers owners with market-leading convenience and time savings. 

Genesis will also provide fans with an elevated experience at Super Bowl Live presented by Verizon at Super Bowl LIII in Atlanta and will introduce sponsored activities including a leather monogramming workshop, complimentary beverages, and the full vehicle lineup, including the 2019 Genesis G70.

• Flagship sedan features “Quad Lamp” design, evolving the brand’s Athletic Elegance styling
• Wide range of new technologies, including Rear Cross-Traffic Collision Avoidance-Assist
• G90 is more luxurious than ever thanks to improvements in materials, features, and NVH

MONTREAL, Jan. 17, 2019 — Genesis Motors Canada today unveiled the brand’s redesigned 2020 G90 flagship sedan in its North American debut during a press conference at the Montreal International Auto Show. The G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through an evolution of Genesis’ signature Athletic Elegance design language. The new “Quad Lamp” styling theme, featuring a prominent horizontal architecture, signals design cues to be seen on all future Genesis models. 

“G90 is the ultimate expression of the Genesis brand,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “Before the first sketch was even drawn, my team of designers thought carefully about how to evolve its styling and create something even more elegant and harmonic.” 

Beyond the new exterior styling, G90 receives a wide range of enhancements aimed at elevating the vehicle’s already-impressive driving experience. From improved interior surfaces to cutting-edge new comfort and safety technologies, the 2020 G90 further asserts its role as the flagship model of the Genesis brand. 

The Evolution of Athletic Elegance 

Front and back, the styling of the redesigned G90 evolves the brand’s Athletic Elegance design language. In front, the signature Crest Grille is flanked by a new Quad Lamp styling theme that will become common across future Genesis models. In the rear, Quad Lamps symbolizing the wings of the Genesis logo wrap around from corner-to-corner. The lines of the vehicle flow elegantly from one end to the other through a crisp parabolic line and large LED side indicators embedded in the fenders. 

The license plate is placed as low as possible, further accentuating the vehicle’s low and wide stance. The elongated horizontal side profile of G90 features classic rear-wheel drive sedan proportions punctuated by short overhangs and a long wheelbase. 

A new cross-hatch pattern Genesis calls “G-Matrix”, inspired by light reflecting from an illuminating diamond, is applied in various areas around the vehicle, beginning with the front grille and extending into the graphics of all exterior lighting elements. The standard 19-inch dish-type wheels, also incorporating the mesh pattern around their outer edge, feature sound absorption technology to noticeably reduce tire noise. 

The interior design is dominated by a harmonious flow of horizontal surfaces, including a parallel layout built around the air ventilation system and audio controls. The quantity of the latter has been reduced for a more simple and intuitive user experience. Fine new details are found throughout the interior space, including quilted Nappa leather seating, new contrast piping on the leather-wrapped dashboard, additional leather wrapping on the centre console, higher-quality switchgear, and natura wood trim with an exposed grain texture. 

Connectivity, Emotion, Serenity 

The G90 introduces multiple technology enhancements and firsts for the Genesis brand. The 12.3-inch central display is re-engineered to incorporate a new Graphic User Interface (GUI) featuring Genesis’ signature black and copper colour scheme. The large widescreen can show multiple functions simultaneously using a convenient split-screen feature. Now featuring full touch-screen functionality with ultra-fast response, the system also includes Apple Carplay® and Android Auto connectivity®. 

The interior environment is more serene thanks to Active Noise Cancellation (ANC), which reduces noise, vibration, and harshness using leading audio technology to reduce unwanted noise intrusion. 

The Genesis Adaptive Control Suspension with electronic damping control smoothly and precisely manages body motions throughout the car’s dynamic range with minimal compromises to ride comfort. 

Leading-Edge Safety 

Recently-awarded a 2019 IIHS Top Safety Pick+ award for the current G90, Genesis has further enhanced the suite of driver assistance technologies for the redesigned 2020 model. In keeping with Genesis’ commitment to unparalleled occupant protection, all available safety and driver assistance technologies are included as standard equipment. New systems and features include: 

• Lane Follow Assist (LFA) goes beyond the existing Lane Keep Assist system, actively working to keep the vehicle centred in its lane for reduced fatigue 
• Highway Driving Assist (HDA) works in conjunction with LFA and Adaptive Cruise Control (ACC) to manage the vehicle’s speed and lane position, taking into account lane markings, navigation data, and the movement of the vehicle ahead 
• Blind-Spot View Monitor (BVM) uses the side cameras to show the driver a video image in the instrument cluster display when the turn signal is activated; unlike other such systems, it functions for both sides 
• Rear Cross-Traffic Collision Avoidance-Assist (RCCA-A) uses side radar to detect approaching obstacles, braking to avoid a collision if required 
• Forward Collision Avoidance-Assist (FCA-A) can now detect cyclists, in addition to other vehicles and pedestrians 
• Safe Exit Assist (SEA) alerts the driver and passengers if with a chime and cluster warning message when an object is approaching the doors 
• G90 now features 10 airbags with the addition of a passenger’s knee airbag 
   

Exceptionally-Refined Performance 

Tuned for maximum driving confidence, the Genesis G90 offers a choice of two gasoline engines: a responsive 3.3-litre twin-turbocharged V6 engine with 365 horsepower and 376 lb-ft of torque (special order), or a powerful 5.0-litre direct-injected V8 engine producing 420 horsepower and 383 lb-ft of torque (standard specification for Canada). The G90 features an eight-speed automatic transmission with enhanced shift logic and a standard active All-Wheel Drive system with an electronically-controlled transfer case capable of varying the front-to-rear torque split on demand or in response to driving conditions. 

To achieve the smoothest possible ride comfort while retaining engaging dynamics, G90 is fitted with a multi-link suspension design for minimized camber and toe changes throughout the suspension travel range. The Genesis Adaptive Control Suspension system with electronic damping control smoothly and precisely manages body motions and yaw control with minimal compromises to ride comfort. This adaptive control suspension, sourced from Sachs/ZF, offers independent damping control for both rebound and compression strokes of suspension travel for improved body control. 

Engineers set NVH as a key differentiator for G90, dedicating considerable time to fine tuning every aspect of noise reduction and enhancement of comfort. From introducing special sound-absorbing materials throughout the cabin and sub-structure of the car to the application of laminated glass on each window, the focus on providing customers with the ultimate luxury experience was key. 

Unparalleled Comfort 

Seating comfort was a key development target for G90. Ergo-design seating, including an electronically-controlled, 22-way power driver’s seat including power bolsters, cushion extension and shoulder adjustment, was approved by the German campaign for healthier backs, Aktion Gesunder Rücken (AGR). The G90 passenger seat offers 16-way adjustment for optimal comfort. All front seat positions, side mirrors and steering column position are controlled by an integrated memory system. Front seat positions offer both heating and ventilation. 

The upscale rear outboard passenger seats are electronically-adjustable in 12 ways (14-ways for the right seat position, which is also approved by AGR) on the 5.0 V8 model, ensuring the highest levels of comfort. The G90’s luxurious seats were carefully developed via thorough analysis of the renowned “Stressless” seat design. In addition, heated rear seats are standard, with ventilation on 5.0 V8 models. The rear seats offer an unusually high comfort level on V8 models, including power slide linked with recline, shoulder-adjusters, rear lumbar support, 4-way head restraints and a rear integrated memory system with controls located on the rear doors. 

Introduction Details 

In Canada, the G90 will be offered in a single fully-equipped package featuring the 420 horsepower 5.0L V8 engine and All-Wheel Drive, though the 365-horsepower 3.3L twin-turbo V6 engine remains available through special order. Pricing will be announced closer to the vehicle’s on-sale date this summer.

“At Genesis, our brand and products must perfectly match our customers’ lifestyles, mindsets and desires,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “This award is a testament to the G70, which combines luxury with sports-focused elegance. And now, for the entire Genesis brand, I’d like to thank the North American Car of the Year jury for taking the time to see and experience our design and engineering teams’ intent.” 

“For a still-young brand, winning this highly prestigious award, as well as the other significant awards the G70 has collected, will certainly give Genesis a presence boost in the marketplace,” said Erwin Raphael, Executive Director, Genesis Motor America. “We’re thrilled to give more people the opportunity to get behind the wheel and experience the compelling qualities and capabilities the expert NACTOY jurors voted for.” 

“The Genesis G70 is a game changer for the sedan market,” said Lauren Fix, NACTOY President. “G70 offers a sophisticated, impressive vehicle that delivers an inspired driving experience, safety and technology at a reasonable price.” 

The award is bestowed annually upon the car that achieves benchmark status based on innovation, design, safety, handling, driver satisfaction and value for the dollar. The verdict was decided for 2019 by 54 jurors from outlets in the United States and Canada. 

As the first Genesis model in the highly competitive entry luxury segment, G70 outperforms legacy luxury sport sedans with driver-focused performance. G70 resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design. Pricing starts at $34,900.