The X Gran Equator Concept’s design tells a story of transformation. Its exterior, with clean lines, dark wheel arch cladding and 24-inch beadlock wheels, signals a readiness to tackle the wild. Geometric auxiliary lamps and a split-opening tailgate merge innovation with practicality, anchored by Genesis’ signature Two-Line headlamps. It’s a concept built to move seamlessly between sophistication and adventure.

But this concept is more than a standalone statement. It builds on over a decade of groundbreaking concept cars, each a bold step in Genesis’ evolution. These vehicles are more than creative exercises — they are foundational to the brand, expressing their distinctly Korean roots, technological ambitions and daring redefinition of luxury.

In this two-part series, join us as we dive into the most iconic Genesis concept cars of the past decade — 10 remarkable designs that have challenged conventions, captured imaginations and offered glimpses into the brand’s exciting trajectory.

1. Genesis Essentia Concept

The Essentia Concept is a grand tourer (GT) concept that boldly expanded the boundaries of Genesis’ design philosophy. Revealed at the New York International Auto Show in March 2018, it marked Genesis’ debut into the electric vehicle (EV)-based high-performance GT segment as the brand’s first battery EV. This concept car embodied the vision of a cutting-edge, all-electric luxury coupé. More than just a design study, the Essentia was a statement of intent, demonstrating Genesis’ ambition to create thrilling, beautiful EVs that blend advanced technology with passionate and progressive design.

The Essentia Concept’s exterior masterfully reinterpreted Genesis’ “Athletic Elegance” design philosophy, featuring a carbon-fiber monocoque with a sleek, aerodynamic silhouette and a low roofline, long hood and swept-back cabin. These elements are connected by the iconic Parabolic Line that gracefully runs along the shoulder of the car through to the muscular rear wheel arches. Dramatic butterfly doors enable effortless and elegant access to the vehicle. The rear of the car features an aerodynamic cut-off surface that houses the flush rear quad lamps and emphasizes the muscles of the rear haunch.

Inside, the cabin’s underlying design theory maximizes the connection between the car and driver. A mixed-material approach influenced by high fashion and classic color combinations includes cognac leather seats with chevron quilting. The driver and front seat passenger are divided by a slim center console covered in Oxford Blue leather that bisects the cabin. In front of the driver is an 8-inch widescreen display with piano black surround that displays only the information that is necessary for driving.

2. Genesis Mint Concept

The Mint Concept, unveiled at the 2019 New York International Auto Show in April, reimagined the concept of a luxury urban EV. The compact two-door, two-seater concept – a new typology – was designed for contemporary urban metropolises and demonstrated that luxury is not linked to size. The Mint Concept emphasized lightweight design and an intelligent, efficient electric powertrain, showcasing Genesis’ ability to think beyond traditional luxury segments and address future urban mobility needs.

With its clean, elegant surfaces, the organic exterior design is characterized by restraint and refinement. Features like the quad lamps that transport the brand’s Two Lines signature, G-Matrix graphics and Parabolic Line were carried over into production vehicles later. It is painted in Hunter Green matte, a nod towards traditional luxury cars, but more modern and fashionable. The most distinctive aspect is its innovative scissor-style openings that give side access to a generous parcel shelf in lieu of a traditional trunk. This design was created to facilitate loading the car in a more logical fashion, from the sidewalk, without blocking the walkway or needing to go around the back of the vehicle.

The interior was one of the first instances where the company showcased its “Beauty of White Space” interior design philosophy. Derived from a Korean aesthetic in which design is pared back and minimalistic, it brings a sense of calmness and expansiveness to the cabin. This is accomplished by structuring the interior to feel like a living space through craftsmanship, using lightweight textiles, cognac leather and mullion-free windows. Additionally, the center console can be folded, making the floating front bench into a settee. A small gauge cluster sits within the steering wheel further amplifying the feeling of space, while six small, copper-lined touchscreen readouts allow instinctive commands without losing sight of the road or contact with the steering wheel.

3. Genesis X Trilogy

The X Trilogy, revealed one at a time in succession, comprises the X Concept, the X Speedium Coupe Concept and the X Convertible Concept. This captivating trio celebrated Genesis’ Athletic Elegance design language in diverse forms, emphasizing the brand’s design capabilities and future direction for electric GTs. The “X” stands for “hidden hero” and the exploration of various potential designs for the brand.

X Concept

Revealed in March 2021, the X Concept is a high-performance GT concept that maximizes the use of the brand’s signature Two Lines design elements. The front of the X Concept features a low yet broad silhouette thanks to the combination of the shield-shaped Crest Grille and the Two-Line headlamps, which cut through the wheel arch. The car’s unique color, Lençóis Blue, was inspired by the lagoons of the Lençóis Maranhenses National Park in Brazil, which form into a lake during the rainy season, and was developed to express the level of sustainable luxury that Genesis pursues.

Inspired by the Beauty of White Space, the concept’s interior features a driver-oriented design, with a cockpit that surrounds the driver with all operating systems and displays. The space is further differentiated by coloring the driver’s seat scotch brown and the passenger seat an ocean wave green blue, which helps emphasize the concept car’s unique design. The entire interior is also made with upcycled materials that add unique character and highlight the concept’s eco-friendliness. The Two Lines design theme appears in the slim and indirect air vents that surround passengers, as well as the side window molding, and provides a sense of unity with the exterior design.

X Speedium Coupe Concept

The X Speedium Coupe Concept, revealed at Genesis House New York in April 2022, emphasized Genesis’ continued exploration of high-performance EVs with a unique and emotionally resonant design. The concept was born out of a freestyle design exercise that previewed what prospective owners of Genesis could expect from the marque’s next wave of EVs. The name Speedium was inspired by the passion for motorsports that was felt by Genesis designers at the Korean racetrack of the same name. It also encapsulates Genesis’ belief that passion for driving will remain strong in the era of electrification.

The X Speedium Coupe Concept inherited the timeless Athletic Elegance design philosophy of Genesis in an even more progressive way. While still a GT, its design hinted at future performance aspirations, as the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design. The deliberate “anti-wedge” design culminates in a streamlined look that exudes understated elegance.

On the front of the vehicle, Genesis’ signature Two Lines lamps have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis Crest Grille. It was designed to carry the brand signature for the electrification era by integrating the daytime running lamps with the low beam and high beam together.

The concept’s metallic emerald green exterior shade is officially called “Inje Green” and references the mountainous landscape where its namesake Korean racetrack is located.

The interior remains conceptual, focusing on the connection between driver and vehicle. Its two-tone interior clearly distinguishes the passenger space from the driver’s cockpit, set in “Pinegrove Green,” which perfectly complements the car’s exterior color.

X Convertible Concept

The X Convertible Concept was unveiled in November 2022. The crowning third concept in the trilogy, the X Convertible Concept materialized the brand’s Athletic Elegance design language in its purest form yet. Sharing its architecture and electric powertrain with the X Concept and X Speedium Coupe Concept, the car’s ideal proportions are complemented by design purity and exemplify the continued refinement in orchestrating design elements that make up the company’s design language. The X Convertible Concept reinforced Genesis’ commitment to emotionally evocative design and its ability to translate its luxury aesthetic into various body styles, including a captivating convertible.

Sharing the athletic proportions, Parabolic Line and Two-Line headlamps of its coupe counterparts, its exterior also has muscular blisters around the wheels that form an athletic Coke bottle plan view and integrate into an elegant silhouette when viewed from the side. Its long bonnet, generous dash-to-axle, short front overhang and long wheelbase are drawn rearwards towards the long deck, accentuating its stately yet relaxed poise. The Genesis X Convertible Concept's exterior is painted in Crane White. White cranes represent nobility and sanctity in Korea and Genesis wanted to weave these cultural elements into its colorways. The result is an exterior surface coated in white with pearl particles, achieving a luxurious sheen that dynamically frames the contrasting interior.

The interior features Giwa Navy and Dancheong Orange colors, which lend the cabin a modern look and feel, befitting the car’s vibrant character. These colors are inspired by Korean traditional roof architecture, a nod to both the brand’s origins as well as the most important aspect of convertibles. Giwa Navy takes its shade from the distinctive “giwa” dark roof tiles used on many traditional Korean buildings, while the inspiration for Dancheong Orange is one of the complementing shades of the decorative colorings, or “dancheong,” also found on traditional Korean wooden buildings. The latter serves as a bold accent color, encircling the cabin in a two-line motif and featuring on the stitching of the seats and fabric.

4. Genesis GV80 Coupe Concept

The GV80 Coupe Concept, unveiled at Genesis House New York in April 2023, combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. It was a statement of intent for more emotionally resonant, performance-oriented models and a preview of Genesis’ future direction. The GV80 Coupe Concept promised a dynamic and stylish alternative for Genesis enthusiasts, combining practicality with a strong dose of performance-oriented design.

This concept expertly blends the robust and commanding stance of an SUV with the sleek, sloping roofline characteristic of a coupe. It was the first Genesis concept to appear with a solid orange exterior color, which symbolizes the confident and passionate attitude of Korea. It also features a more aggressive front fascia sporting a double G-Matrix-patterned Crest Grille surrounded by quad lamps, which pair well with the unique five-spoke forged aluminum wheels and carbon fiber roof. All these design elements contribute to the concept’s dynamic driving qualities by lowering the center of gravity, emphasizing the vehicle’s sporty character.

The interior is a contrast between Genesis’ elegant Beauty of White Space philosophy and athletic attributes. It includes a three-spoke steering wheel, which emphasizes the sportiness of the GV80 Coupe Concept and contrasts with the black Nappa and suede leather with plaid double stitching, orange piping and carbon fiber weaves on the functional surfaces. The four bucket seats provide increased body support during cornering, contributing to passenger safety and comfort.

5. Genesis X Gran Berlinetta Concept and Genesis X Gran Racer Vision Gran Turismo (VGT) Concept

The X Gran Berlinetta Concept and the X Gran Racer VGT Concept delved deeper into Genesis’ performance aspirations and commitment to motorsports-inspired design, particularly within the digital realm. The Orange color of both concepts embodies Genesis’ high-performance spirit of Magma.

X Gran Berlinetta Concept

This stunning virtual race car was first designed specifically for the Gran Turismo video game series. Unveiled at the Gran Turismo World Series Finals in Barcelona in December 2023, it pushed the boundaries of automotive design with its extreme proportions, active aerodynamic features and a clear focus on track performance.

The X Gran Berlinetta Concept’s exterior embodies the most emotionally resonant expression of the Genesis brand’s characteristic Athletic Elegance design philosophy. Its design is pure and muscular with volumes centered around the wheels, emphasizing the cab-backwards proportions with Genesis’ typical anti-wedge attitude that is structured around a virtual parabolical tensioned theory common to the company’s lineup. Its dramatic lines and functional aerodynamics were originally conceived to dominate virtual racetracks.

X Gran Racer VGT Concept

A derivative of the earlier revealed Genesis X Gran Berlinetta Concept, this was the brand’s fourth vehicle developed for the Gran Turismo digital racing game series.

It has distinctive active aerodynamic flaps that are electronically controlled for precise adjustments to enhance the car’s aerodynamic qualities and road-holding capabilities, while the flat underbody design further reduces drag and improves vehicle stability. Additional aerodynamic enhancements include a front splitter, rear diffuser, strategically placed canards on the front fascia and a more aggressive rocker panel. The design also features the marque’s signature Parabolic Line that extends from the front to rear, which results in a timeless proportion that epitomizes Genesis’ aesthetic. Its iconic silhouette is filled out by voluminous fenders and a real carbon rear wing, giving it a look that exudes an aura of dynamism and raw power.

Check out Part 2 where we continue to explore a decade of visionary design through Genesis’ most iconic concept cars.

SEOUL, July 21, 2025 — Genesis has won three distinctions in the Cars and Motorcycles category at the 2025 Red Dot Award for its concept design, showcasing its outstanding design capability in exploring different typologies.

X Gran Coupe Concept, X Gran Convertible Concept: Reinterpretation of the G90 for Modern Lifestyle

First revealed at the 2025 Seoul Mobility Show in April, the X Gran Coupe Concept and the X Gran Convertible Concept are both based on the G90, maintaining the flagship model’s distinctive Two-Line headlamps and Crest Grille.

The two concepts take the brand’s design philosophy of “Athletic Elegance” a step further to accentuate the dynamic volume of the vehicles through the B-pillar-less design, elongated bonnet and flared fenders.  

In the rear, multiple elements including slim tail lamps, integrated lettering, a spoiler edge and dual mufflers come together to complete a sporty yet elegant look.

The X Gran Coupe Concept, inspired by the tranquil Mediterranean landscape and its olive trees, sports a deep olive-green color coupled with cognac leather.

Meanwhile, the X Gran Convertible Concept finds its inspiration from the picturesque vineyards and fresh eucalyptus trees, featuring a burgundy-red exterior that resembles the color of pressed grapes, while the interior is finished in deep blue leather and eucalyptus wood.

X Gran Equator Concept: The Ultimate Adventure Vehicle

Unveiled for the first time at the Genesis House in April, the X Gran Equator Concept is named after the “finest stallion” in the world of Arabian horses, symbolizing endurance, agility and refined power. As the brand's first adventure vehicle concept, the X Gran Equator Concept merges the Athletic Elegance design philosophy with the rugged spirit of overlapping.

Inspired by reductive design principles, the X Gran Equator Concept’s exterior emphasizes clean lines and uncluttered surfaces. A long hood, sleek cabin and fast C-pillars form a silhouette that is distinct from conventional SUVs, while dark wheel-arch cladding and 24-inch beadlock wheels highlight its off-road capability. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis’ signature Two-Line headlamps.

"In a luxury brand, a large coupe and a convertible serve as the icons for the brand,” said SangYup Lee, Head of Genesis Global Design. “They are the ultimate expression of the Athletic Elegance design philosophy.”

As one of the world’s most distinguished design competitions, the Red Dot Design Award is acclaimed as a hallmark of design excellence. Among the three disciplines of the competition, the Red Dot Design Award for Design Concept honors cutting-edge and innovative design concepts in varying stages of product development each year.

From immersive displays to inspirational sampling zones, here are highlights of the event.

Unfolding a New Era

The unveiling of the X Gran Coupe Concept and the X Gran Convertible Concept comes shortly ahead of Genesis’ 10th anniversary, which falls in November this year.

Ilhoon Yoon, Head of Genesis Design who presented the inspiration behind both concepts during a press event at the show, shared that the G90 flagship model is continuously evolving, allowing Genesis to showcase more interpretations and possibilities.

The tranquil Mediterranean landscape was the muse for the X Gran Coupe Concept, with the olive trees and earth tones providing the inspiration for the car’s colors and materials. Microperforated olive wood was used in the doors, while the interior was crafted with eco-friendly chrome-free leather, naturally tanned using wastewater from the olive oil refining process.

The inspiration for the X Gran Convertible Concept was no less romantic. “The concept mirrors the leisurely setting of vineyards and the freshness of the eucalyptus,” Yoon said. The colors and style of the burgundy-red exterior of the convertible were inspired by the colors of pressed grapes, he continued, mentioning that the blue interior draws upon the “deep, delicate shade of ripe Cabernet Sauvignon grapes.”

Genesis Chief Creative Officer Luc Donckerwolke remarked that the design of the interior and exterior of both concepts was derived from the brand’s guiding “Beauty of White Space” principle, stressing he was “adamant that good design is reduction.”

A Place in Motorsports

Cyril Abiteboul, Team Principal of Genesis Magma Racing, also took the stage to present the luxury brand’s motorsport ambitions.

“For Genesis, motorsport is an opportunity to redefine luxury performance and demonstrate how elegance and engineering excellence can coexist,” he said. “We aim to elevate the sport by introducing new standards of design, innovation and hospitality.”

During his presentation, Abiteboul laid out plans for the brand to enter Le Mans next year and then to add two additional cars and join the IMSA SportsCar Championship (IMSA) in 2027. “Altogether, they will provide a global platform of 20 races for Genesis to compete against some of the most iconic brands in the world.”

Dazzling Exhibition of Korean Luxury

Visitors to the Genesis pavilion at the show were treated to a carefully curated exhibit and experiences. The pavilion was designed to convey Genesis’ distinctly Korean heritage by engaging each of the five senses, known in Korean as “ogam.”

Several Genesis models were on display in and around the booth, which included the G90, the GV80 Coupe Black, the redesigned GV60, the Electrified GV70 and the GV60 Magma Concept, with the X Gran Coupe Concept and the X Gran Convertible Concept taking center stage.

Genesis Magma

One immersive installation featured a half-scale model of the highly anticipated GMR-001 Hypercar enclosed by LED screen walls, giving visitors the experience of being surrounded by its namesake fiery, molten magma.

In adjoining spaces, visitors were able to view the GV60 Magma Concept up close and also dress up as a Genesis Magma Racing driver for a photoshoot with a 360-degree camera to take home a special photo souvenir.

GV80 Coupe Black

Stepping into the hidden interior of the booth, visitors first encountered a Genesis GV80 Coupe Black ensconced in a shadowy corner. The overhead lighting accentuated its striking and bold presence, allowing its carefully formulated light-reflecting black exterior paint to show off the car’s dynamic and sweeping curves.

Surrounding the vehicle was a wall installation explaining how various exterior and interior features of the car were all blacked out, along with a display playing informative videos about the model.

Genesis Collection

Genesis also introduced its exclusive merchandise line, the Genesis Collection, at the show, displaying a range of products including small-scale models of Genesis vehicles, jacket patches, key rings and scent diffusers, each adorned with Genesis branding and colors.

Motorsports afficionados could also find Genesis Magma Racing collectibles in the signature Magma orange, with branding inspired by Korean characters.

The collection featured Genesis teddy bear keychains in three unique versions: a Genesis Magma Racing driver with an orange helmet; a Jacky Ickx teddy bear honoring the legendary racer and Genesis Brand Partner in blue racing overalls with a matching helmet; and a golfer teddy bear, each representing different facets of the Genesis brand.

Genesis Scents

Luxury is all about refinement in small things. Genesis bespoke scents further elevate the luxury experience, with three signature fragrances “Coming Home,” “Down to Earth” and “Jaunty Breeze.” All three scents are incorporated into Genesis spaces, allowing visitors to immerse themselves in the brand’s unique mood.

To offer a distinct scent for each area of the booth, a scent diffusion system was utilized at Seoul Mobility Show. This multisensory experience enhanced the sense of luxury and added a uniquely Genesis touch.

Genesis Color Story

At Genesis, every color takes inspiration from different locations around the globe. The Genesis Color Story zone shared the origins behind each exterior color the brand offers. The interactive display featured paint samples that, when placed on the near-field communication (NFC) receiver of the console, played a video that explained the inspiration for the color and the philosophy behind the choice.

Exclusive Genesis Owners’ Lounge

When a Genesis owner came to the booth and presented their Genesis key fob, they were invited to enter an exclusive area within the booth — the second-floor Genesis Owners’ Lounge. The lounge offered a relaxing space where owners could enjoy tea, coffee and light refreshments.

As the concept cars were inspired by the beauty of the Mediterranean, the Genesis Owners’ Lounge offered cannoli, embodying the spirit and tradition of Sicily, in collaboration with Korean star chef Sam Kim.

NEW YORK, April 16, 2025 — Genesis today revealed the X Gran Equator Concept, a bold exploration of elegance and adventure designed for those seeking the serenity of nature and the thrill of the unknown. As the brand's first adventure vehicle concept, the X Gran Equator Concept reimagines Genesis' "Athletic Elegance" design philosophy while embracing the rugged spirit of overlanding.

Inspired by reductive design principles, the X Gran Equator Concept’s exterior emphasizes clean lines and uncluttered surfaces. A long hood, sleek cabin and fast C-pillars create a silhouette that defies traditional SUV conventions, while dark wheel-arch cladding and 24-inch beadlock wheels underscore its off-road readiness. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis’ signature Two-Line headlamps, ensuring the X Gran Equator is as purposeful as it is striking.

Inside, the X Gran Equator Concept orchestrates contrast between analog architecture and digital technologies, crafting a space that feels both functional and evocative. At the center of the cabin is a four-circle display cluster on the center stack, inspired by the vintage camera dials. The interior design features contrasting colors and shapes, with a preference for geometric over organic elements. The dashboard's linear architecture and absence of decorations focus the driver's attention on the journey, while swiveling front seats and modular storage solutions enhance practicality.

The name draws inspiration from “Equator,” recognized as the "finest stallion" in the world of Arabian horses — a symbol of endurance, agility and refined power. These qualities reflect the spirit of the concept: a vehicle that is both elegant and capable, engineered to perform in extreme conditions while maintaining a natural sense of grace.

The X Gran Equator Concept signals Genesis’ continued expansion into lifestyle-oriented vehicles, balancing sophistication with versatility. While not confirmed for production, its design language and innovative features — such as the integrated roof rails and split-opening tailgate — showcase the brand’s future design potential.

The X Gran Equator Concept will be displayed at the Genesis booth during the 2025 New York International Auto Show from April 18 at Jacob K. Javits Convention Center. Following the show, it will be on display at Genesis House New York in the Meatpacking District until the end of July.

GOYANG, Korea, April 3, 2025 — Genesis revealed the X Gran Coupe Concept and the X Gran Convertible Concept for the first time today at the Seoul Mobility Show 2025 in Goyang, Korea, taking yet another step toward redefining automotive luxury and performance. 

The world premieres were held at the KINTEX convention center under the theme “Unfold a New Era of Genesis,” as the brand expressed deep gratitude to local Genesis customers and shared its aspirations to embark on a new chapter. 

“In the 10 years since our launch, Genesis has been dedicated to delivering its unique values to more than 1.3 million customers worldwide,” said Mike Song, Global Head of Genesis. “We aim to seize this opportunity as a launchpad for a new decade, showcasing models that embody Genesis' pursuit of high-performance technology and future luxury design.” 

Introducing the X Gran Coupe Concept and the X Gran Convertible Concept 

The X Gran Coupe Concept and the X Gran Convertible Concept are derivatives of Genesis’ flagship model, the G90. Both concepts demonstrate the brand’s future position as an emotional luxury brand through distinct typologies. 

The X Gran Coupe Concept is the most iconic concept of the Genesis brand. Given its unique typology, which is traditionally the most exclusive and unique body architecture in the luxury segment, the X Gran Coupe Concept perfectly showcases Genesis' way of elegance and athleticism. 

Another interpretation of the flagship G90, the X Gran Convertible Concept, showcases a typology that offers freedom of expression and a heightened open roof experience, which allows drivers a direct connection with the surrounding environment. 

“Each concept car is a unique expression of Genesis’ luxury ethos designed to provide a sophisticated and immersive driving experience,” said Ilhun Yoon, Head of the Genesis Design Center in Seoul. 

Front Looks Showcasing Genesis' Unique Design Characteristics 

The front ends of the X Gran Coupe Concept and the X Gran Convertible Concept are adorned with Genesis’ characteristic Two-Line headlights, which extend toward each model's iconic Genesis Crest Grille. The 3D grille meshes are inspired by woven metal strings arranged in diamond-shaped Two-Line patterns. 

The wide lower air intakes with sculpted grille meshes emphasize the sporty character of the vehicles, while the elongated hoods create a dynamic silhouette. The widened Two-Line headlights extend to the fenders, visually enhancing the increased track width. 

Dramatic Side Profiles and Wheel Designs 

Both concepts feature more steeply raked windscreens and lower roof heights for the cabins, resulting in audacious silhouettes. 

The doors have been lengthened to facilitate entrance and egress. The frameless windows slide down completely, revealing an uninterrupted window graphic. 

The fenders have been widened to maximize the powerful presence of the concepts. Aerodynamic wing sections finish the lower bodies, visually planting them firmly on the road. 

In the X Gran Coupe Concept, the roof and cant rail have been visually integrated, shaping a cabin that resembles the canopy of sports cars. 

The beltline for the X Gran Convertible Concept is extended further back, dividing the body from the soft-top roof. 

The dynamic five-star wheels of the X Gran Convertible Concept feature sculptural cross-sections that contrast with the Two-Line spokes. 

The striking combination of a five double-spoke design and a layered treatment on the secondary spokes makes the X Gran Coupe Concept’s wheels a highlight from every angle. 

In both concepts, the deep sections of the wheels — directly resulting from the widened track — creates a dramatic stance, while the positive surfaces have been enlarged to reinforce the muscles centered on the wheels. 

Rear Aesthetics 

At the rear, the bumper offsets have been smoothed out to create clean surfaces, accommodating the iconic Two-Line taillights. 

The brightwork extends to the lower rears of both vehicles, integrating wide, slim rectangular tailpipes. Below the license plate areas, horizontal accents stretch across the rears, while the ducktails emphasize the dynamism of each concept. 

Flush Genesis logos and hidden retractable rear-view cameras reflect a high-tech approach to detailing. The touchless operation of the trunks, with a simple hand gesture, eliminates the need for physical buttons. 

Interiors Inspired by Mediterranean Olives and Cabernet Sauvignon 

The X Gran Coupe Concept features unique design elements inspired by the Mediterranean olive trees. The entrance experience is elevated with a door sill plate bearing the model’s name. Specially designed floor mats, adorned with olive leaf motifs, complement a tunnel section enriched with quilted stitching inspired by automotive heritage. 

The olive wood veneer is microperforated to create olive-themed atmosphere lighting. 

Upon entering the vehicle, the scent of Genesis leather — crafted from naturally tanned material using wastewater from Italian olive oil production and 100-percent chrome-free — delights the senses and enhances environmental sustainability. 

A fully quilted leather roof enriches the luxury ambiance, while the overhead console accommodates new functional enhancements. 

Meanwhile, the X Gran Convertible Concept captures the spirit of fine wines, with an exterior color reminiscent of pressed grapes and an interior color that echoes the deep, rich hues of Cabernet Sauvignon grapes from the Livorno region of Italy. 

Crystal Accents in Interior Details 

The sandy, clay soil that nourishes the Mediterranean olive trees inspired the use of crystals in the X Gran Coupe Concept for the details on the steering wheel, center console and ventilation systems. Due to its purity and multiple facets, crystal reflects sunlight, creating captivating displays of light. 

The crystal elements also elevate the sense of luxury while bringing warmth and depth to the cabin experience in the X Gran Convertible Concept. Paired with the soft materials of the seats and carpets, the crystals create a monochrome effect that highlights the grape blue tones of the interior. 

Enhanced Driving Experience 

At the heart of the driving experience of both concepts are steering wheels that feature a refined aluminum third bottom spoke, which is subtly patterned to echo the texture of the small command rotaries, enhancing both visual and tactile harmony. 

The front seats with integrated safety belts feature embedded screens and rear passenger air vents and integrated displays. 

First Look of GMR-001 Hypercar in Korea 

During this year’s Seoul Mobility Show, Genesis also shared its thrilling foray into motorsports and showcased the half-scale GMR-001 Hypercar for the first time in Korea. Genesis plans to compete in the 2026 FIA World Endurance Championship (WEC) and the 2027 IMSA SportsCar Championship. 

“Endurance racing showcases values of resilience, teamwork and excellence, qualities that resonate deeply with Genesis’ vision and ambition,” said Cyril Abiteboul, Team Principal of Genesis Magma Racing and President of Hyundai Motorsport.

Genesis Booth at Seoul Mobility Show

The X Gran Coupe Concept and the X Gran Convertible Concept will be displayed at the Seoul Mobility Show from April 4 to 13. Visitors to the Genesis booth at KINTEX will also be able to see the half-scale GMR-001 Hypercar, the GV60 Magma Concept, the GV80 Black, the redesigned GV60 and GV70, as well as the G90.