SEOUL, March 7, 2024 — Bloomberg Media and the luxury automotive brand Genesis today announced a new collaboration to bring Bloomberg content to drivers of Genesis vehicles around the world. 

In a first-of-its-kind partnership for Bloomberg Media, the service will be gradually implemented on select Genesis models starting from the third quarter with a one-year subscription to — one of the world’s leading sources of business news content. In addition to the subscription, Genesis vehicles sold during the same period will offer localized Bloomberg Media content — such as Bloomberg TV, video on demand, news headlines and full articles — via the Genesis in-car entertainment system. 

The Bloomberg content provided will be available to Genesis drivers in multiple languages including English, French, German, Korean and Simplified Chinese. 

Nick Sallon, Chief Partnerships Officer at Bloomberg Media, said that the new collaboration was forged in recognition of the synergy between Genesis customers and Bloomberg news consumers. 

“The Genesis family of cars is known for its premium design and appealing to consumers who are often senior leaders in business,” Sallon said. 

“Likewise, many Bloomberg news consumers are senior business professionals who are always on the move and, more than anything else, short on time. We believe there is a terrific alignment of values and audiences in providing Genesis drivers a new level of access to Bloomberg content while they too are on the move. We are honored and excited to collaborate with Genesis on this innovative new project.” 

Sangwon (Marc) Choi, Chief Product & Strategy Officer of Genesis, remarked, “We are delighted to announce our partnership with Bloomberg, a global leader in financial news and information. At Genesis, we believe in enhancing the driving experience by seamlessly integrating cutting-edge technology with premium features," adding, “This intersection of luxury and technology signifies a pivotal moment as we empower our drivers with real-time, reliable information. Together with Bloomberg, we are ensuring our customers stay connected on the go, all within the comfortable and innovative environment that Genesis is renowned for.”

The new partnership takes effect on Aug. 31, 2024, and will apply to the sale of select new Genesis vehicles until at least 2026.