2024
A look back at a visualized concept by Hyundai Motor Group offers some hints about the future of Genesis.
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Finding the right balance of comfort and space in car seats can be a challenge. The “Ergo Motion Seat” aims to address this conundrum.
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Two new concept vehicles were revealed in New York on March 25. Here are the highlights.
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Optical technology is transforming the driving experience with enhanced safety and convenience features.
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The “Universal Wheel Drive System” improves an EV's interior space by relocating drive system components to the wheel hub.
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The success of “Squid Game” and “Parasite” has luckily given Jaeil Jung many opportunities, he says.
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Drivers with snow-chain integrated tires can conveniently install or remove snow chains with a simple press of a button.
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The realization of software-defined vehicles goes beyond the evolution of infotainment systems.
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Hyundai Motor Group's battery roadmap involves close collaboration with battery manufacturers from the development stage.
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Fog lamps have become a rarity in the luxury auto industry. Here’s why.
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The new technology aims to minimize aerodynamic resistance at high speeds.
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For luxury auto brands, there’s so much more than selling great cars. When Genesis is in the picture, the intricacy deepens.
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2023
Genesis' CMF chief shares how the brand plans to reuse materials to create a closed-loop system.
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Genesis Boutique isn't just an online store. It's a prime example of Genesis' commitment to evolving into a lifestyle brand.
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Hospitality takes on a whole different meaning at Genesis. A set of guidelines explains just how much.
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“Bering Blue.” “Uyuni White.” “Cardiff Green.” Here's why Genesis gives every exterior color a unique name.
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What modestly started as Korea’s first luxury auto brand in 2015 is now a global force with over 1 million cars sold.
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Nowhere is hospitality taken more seriously than in the Genesis Lounge, a private haven nestled in the heart of Seoul.
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Over the years, Genesis has enhanced numerous prestigious venues with its G90 flagship sedan.
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Sound engineers share how engine vibrations in the G90 are harnessed to create virtual sounds.
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From cutting-edge showcase events to virtual showrooms, Genesis knows no bounds when it comes to electrification.
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Discover the latest Genesis technologies designed to keep passengers safe in parking lots.
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From recycled newspapers and PET bottles to leftover wood scraps, here’s how Genesis paves the way for a greener future.
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Genesis' dedication to safety shines brightest during moments of emergency.
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