GENESIS IN THE NEWS
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Genesis’ New GV90 Goes After BMW Money With Rolls-Royce Tricks
Aug. 21, 2026
Genesis has spent a decade proving it can make luxury cars that belong in the same sentence as BMW, Mercedes, and Audi. The GV90 might be the vehicle that lets it start a much louder conversation.
Carscoops
Genesis GV90 Is Here To Show BMW and Mercedes a New Level of Luxury
Aug. 19, 2026
We've grown accustomed to fabulous concept cars getting watered down to meet production, legal, and budgetary restraints. Perhaps that's why the 2027 Genesis GV90 is such a pleasant surprise, taking very closely after the Neolun concept from a couple years back despite being almost entirely production-ready.
Carbuzz
How Genesis Is Using Korean Hospitality and the Power of Sports to Build a New Kind of Luxury Brand
Aug. 4, 2026
Around the course, guests wandered through hospitality lounges, sampled Korean-inspired food and beverages, explored the latest Genesis vehicles and settled in to watch the action from premium viewing areas.
Variety
The Most Innovative Asian Luxury Brand That Ranked Higher Than Lexus Five Years in a Row
July 22, 2026
For several years running, a South Korean luxury brand has quietly — and convincingly — outscored all of them on the industry's most rigorous technology benchmark.
Topspeed
The Genesis G70 Is as at Home on the Nurburgring as Any Other Sports Sedan
July 21, 2026
There's only one way to describe driving (or riding) at the Nurburgring Nordschleife: sensory overload. And there's only one way to describe the Genesis G70: impressive.
The Drive
Here’s Why Genesis’ 24 Hours of Le Mans Debut Was Notable
June 16, 2026
Genesis Magma Racing Took on the 24 Hours of Le Mans in only its third start and was (mostly) happy to finish the race.
Motortrend