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View GV90 NEOLUN · GV90: A NEW ICON'S ARRIVAL
GV90 NEOLUN · GV90: A NEW ICON'S ARRIVAL
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View GV90: SANCTUARY OF FINENESS
GV90: SANCTUARY OF FINENESS
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View GV90 NEOLUN · GV90: WHERE VISIONARIES BELONG
GV90 NEOLUN · GV90: WHERE VISIONARIES BELONG
00:02:21

GENESIS IN THE NEWS

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2026 Was The Year Genesis Started Giving Rolls-Royce Heart Palpitations

Sept. 26, 2026

If we can use any of the concepts revealed by Genesis in the past few years to predict the future, it looks like it might be too good to be true. A few supercars, a wagon, a convertible, and a pair of coupes—to say nothing of the off-road machines teased—have us begging Genesis to make each one and become the most diverse luxury brand there is.

Carbuzz

I Drove The 641-HP 2027 Genesis GV60 Magma—Here’s Why It Won NWAPA’s Vehicle Of The Year

Sept. 25, 2026

Both times, I climbed out thinking the same thing: I can’t wait to drive this myself, and months later, that very opportunity arrived in Vancouver, Washington, at the annual Drive Revolution event put on by the Northwest Automotive Press Association.

Autoblog

Genesis’ New GV90 Goes After BMW Money With Rolls-Royce Tricks

Aug. 21, 2026

Genesis has spent a decade proving it can make luxury cars that belong in the same sentence as BMW, Mercedes, and Audi. The GV90 might be the vehicle that lets it start a much louder conversation.

Carscoops

Genesis GV90 Is Here To Show BMW and Mercedes a New Level of Luxury

Aug. 19, 2026

We've grown accustomed to fabulous concept cars getting watered down to meet production, legal, and budgetary restraints. Perhaps that's why the 2027 Genesis GV90 is such a pleasant surprise, taking very closely after the Neolun concept from a couple years back despite being almost entirely production-ready.

Carbuzz

How Genesis Is Using Korean Hospitality and the Power of Sports to Build a New Kind of Luxury Brand

Aug. 4, 2026

Around the course, guests wandered through hospitality lounges, sampled Korean-inspired food and beverages, explored the latest Genesis vehicles and settled in to watch the action from premium viewing areas.

Variety

The Most Innovative Asian Luxury Brand That Ranked Higher Than Lexus Five Years in a Row

July 22, 2026

For several years running, a South Korean luxury brand has quietly — and convincingly — outscored all of them on the industry's most rigorous technology benchmark.

Topspeed

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