GENESIS DEBUTS GV70 SNOW AT WHITE TURF OPENING WEEKEND

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  • Genesis GV70 Snow unveiled at renowned winter event in St Moritz 
  •  Adventure car born from a collaboration between Genesis and Delta 4x4 
  • Accessorised with a range of bespoke features including tailor-made Anavon skis 
  • During the Family Day festivities, Swiss automotive journalist Michael Lusk powered home GV60 to win a specially organized race against one of the prestigious trotter horses, Votre President 
  • Genesis also donated a luxury experience and bespoke painting from renowned Swiss design artist Ginny Litscher as part of the Prix D’Honneur raffle 



FRANKFURT, Germany, Feb. 5, 2024 — Genesis Motor Europe revealed an exciting adventure car, GV70 Snow, during the opening weekend of one of Switzerland’s most luxurious events, White Turf in St Moritz. As well as the surprise debut, Genesis in collaboration with automotive journalist Michael Lusk also created a thrilling horsepower against horsepower race between GV60 and trotter horse, Votre President, and donated a luxury experience into the Prix D’Honneur raffle. 


Unveiled by Genesis’ Chief Brand Officer, Graeme Russell, GV70 Snow is born from a partnership between Genesis and Delta 4x4, a German company specializing in off-road accessories and who have competed in the Paris-Dakar Rally annually since 1985. This exciting collaboration blends the finesse and luxury of the Genesis brand with the robust off-road expertise of Delta 4x4 to create an unmatched adventure car. 


“At Genesis, our philosophy is to ensure our customers feel as if they are honoured guests in our home — a hospitality approach we refer to as ‘Son-Nim.' We're thrilled to be able to offer Genesis hospitality in conjunction with exciting experiences such as horse racing and the unveiling of the GV70 Snow at such a prestigious event as White Turf here in St. Moritz," said Graeme Russell, Chief Brand Officer of Genesis. 


GV70 Snow is equipped with specialized winter sports equipment including a bespoke roof rack that features Two Vision X state-of-the-art 40-inch LED bars, ensuring visibility for all-terrain explorations at any time of day. For White Turf, GV70 Snow also features tailor-made Anavon Ski. These skis, a part of a special line developed in partnership with Genesis, combine winter extravagance with superior Swiss craftsmanship. 


With an increased ground clearance, the GV70 Snow is poised to take on tough terrains and snowy paths, ensuring a seamless and powerful off-road experience. Each side of GV70 Snow is enhanced with widened wheel arches to accommodate the BF Goodrich KO2 265/60R18 tyres, also adding a distinctive flair to the car's rugged profile. It is also equipped with Klassik B Rugged Wheels and Baja Design Fog Lights, ensuring a seamless and powerful off-road experience. 


Over the weekend, Genesis also organized a race in collaboration with Swiss automotive journalist Michael Lusk, with its award-winning all electric GV60 competing on the frozen lake against one of the prestigious trotter horses, Votre President, during the Family Day festivities. After a dead heat in the initial running of the race, GV60 powered home to win the second race by a nose despite a valiant effort from Votre President and his jockey, Patrick Kretz. 


As part of the Prix D’Honneur raffle, one lucky winner won an ultimate luxury experience: a Genesis car of their choice for a weekend and an overnight stay at a Genesis Motor Switzerland partner hotel, as well as a bespoke piece of art, created by renowned Swiss design artist Ginny Litscher. The piece, entitled “The Beauty of White Turf,” echoes the unique atmosphere of White Turf, which has been celebrating international equestrian sport at the highest level since 1907. 


Throughout the remaining weekends of White Turf, visitors can enjoy Genesis hospitality during an exclusive test drive at the entrance to the Event Village, where they will have the opportunity to test drive the Electrified G80, Electrified GV70 or GV60, the current combustion models and the new top-of-the-range G90 saloon from Friday to Sunday until Feb. 18. In addition, in the Genesis Lounge in the Event Village and for invited guests in the VIP Lounge at the finish line. 


To test drive a Genesis, timeslots can be booked at the Genesis Test Drive location at the entrance to the White Turf Village during the event weekends, or prebooked on the Genesis homepage: https://www.genesis.com/ch/de/discover-genesis/events/white-turf.html.