SEOUL, July 19, 2023 — Recycling, whether it’s paper, wood chips or PET bottles, and transforming them into materials of the utmost refinement for luxury cars is an extraordinary challenge on its own. 

For Genesis, however, sustainability transcends mere material choice. It signifies a profound mission to rekindle values and enrich the lives of customers in the pursuit of a greener future.  

Each Genesis creation stands as a testament to the brand’s steadfast commitment to the smallest of details, skillfully harmonizing environmental responsibility, aesthetics, functionality and emotional sensitivity in perfect balance. 

Eco-Conscious Elegance in the G90



Genesis’ eco-friendly material strategy is applied to various models including the G90, the brand’s flagship luxury sedan. The vehicle represents a harmonious fusion of modern luxury and sustainability through the abundant use of premium materials that elegantly complete the interior look. 

For instance, among the vehicle’s wood trims are Newspaper Crown Wood and Newspaper Stripe Wood, a combination of recycled newspapers and natural wood. Thin sheets of compressed paper and pulp are stacked layer by layer to form a large block, and then cut sideways to create a pattern and texture resembling natural tree rings. The subtle presence of letters written on the newspapers between the wood layers adds a distinctive touch, enhancing the unique and captivating atmosphere. 

The G90 seats and console armrest come in either Nappa leather or soft semi-aniline leather, which are both bioprocessed and tinted with natural dyes and extracts from from pine trees, linseed oil and rape flower oil. 

Genesis’ commitment to using sustainable materials is also highlighted in the Electrified G80, which features the Forged Wood garnish, created by wood pieces left over from furniture manufacturing processes. 

Advancing Sustainability With EV models



When it comes to showcasing natural and recycled materials with minimal environmental impact, no Genesis vehicle does it better than the EV models. The headlining, pillars and sun visors in the Electrified G80 and Electrified GV70 incorporate fabrics made out of recycled nylon yarn and PET bottles.

In the GV60, Genesis’ first dedicated EV model, the console armrest, door armrests, seats and crash pad are made with plant-based leather. The seat covers and door center trims use fabrics made with yarns extracted from recycled PET bottles and fishnets, widely known to be some of the biggest culprits of marine pollution.

Disclaimer: Specifications may vary depending on region. Please contact your local Genesis retailer for more information.