SEOUL, Aug. 16, 2023 — Ever since Genesis unveiled its brand vision for electrification in September 2021, the luxury auto brand has actively seized every opportunity to globally express its commitment to sustainability, from hosting cutting-edge showcase events to opening virtual showrooms. 

In its EV roadmap, Genesis vowed to make all new models purely electric from 2025, targeting a fully-electric lineup by 2030 and striving for complete carbon neutrality across its entire value chain by 2035. 

Below is a recap of some of Genesis’ most noteworthy moments in its EV sustainability journey. 

Genesis Lights Up Australia With EV Event



In a display of its dedication to EV innovation, Genesis revealed its first-ever dedicated electric vehicle, the GV60, in a glitzy event at the Museum of Contemporary Art Australia in Sydney last year. The model, which was world premiered in 2021, shared the stage with the Electrified GV70 SUV and Electrified G80 sedan against a giant immersive installation designed by multimedia artist Jesse Woolston. 

Woolston’s work engulfed the Genesis display vehicles with a visual interpretation of sculptural patterns and movement in nature, creating vibrantly colored waves crashing onto the screen. 

Embracing the theme of art meets electrification, the Sydney event climaxed with a performance by electronic duo Flight Facilities, who hyped up the crowd with their global hits. 

Expanding into the Metaverse With Virtual Showroom 

In October 2022, Genesis introduced its first virtual showroom called the Genesis Meta Studio through an event held in the metaverse. The showroom, which caters to the Chinese audience and remains available on Baidu’s XiRang app, enables users to experience the brand’s EV lineup — GV60, Electrified GV70 and Electrified G80 — along with other models with a click of a mouse. 

Luc Donckerwolke, Genesis’ Chief Creative Officer, appeared as a hologram during the opening ceremony for the Genesis Meta Studio, highlighting the immersive platform.



Sustainability at the Core of Global Operations 

In the Middle East, Genesis’ EV lineup was officially unveiled for the first time last May, marking the brand’s debut toward electrification in the region. 

In both 2022 and the current year, the GV60 secured the U.S. Insurance Institute for Highway Safety’s highest TSP+ rating, a testament to the brand’s devotion to exceptional driver and passenger safety. 

With each milestone, Genesis reaffirms its position as a trailblazing force in the realm of luxury EVs, pushing the boundaries and spearheading the movement toward a sustainable future that demands nothing less than excellence in EV innovation and environmental responsibility.