GENESIS WINS DESIGN VALUE AWARDS FOR GENESIS DESIGN IDENTITY AND TWO LINES STRATEGY

  • Genesis design creates authentic value for luxury customers with Innovative and progressive designs


SEOUL, Oct. 9, 2020   Genesis announced today that the brand has won the Design Value Award 2020 by the Design Management Institute (DMI) in Boston, U.S. 


The award recognizes Genesis’ constant efforts to establish a distinctive brand image through its design identity “Athletic Elegance” and Two Lines strategy. 


This is the first time that Genesis has won the DMI Design Value Award, which identifies brands or teams who provide remarkable values through design or design management practices. 


Genesis' design identity has established the brand's image by providing exclusive design experiences and special value to its customers. 


Inspired by the Genesis wing logo, the distinctive Two Lines serve as the signature marking of the exterior, while the and ‘Beauty of White Space’ became the essential design DNA for Genesis’ interior styling. Also, such innovative and progressive designs bring authentic value that resonates with the contemporary luxury lifestyle of customers. 


“Genesis' design identity shows the unique orientation of the brand to become a genuine luxury. We are keen to design beyond vehicles—we want our designs to become an extension of our customers' lives as a luxury lifestyle mobility solution.” said SangYup Lee, Senior Vice President and Head of Global Genesis Design.