RECAP: NEOLUN AND GV60 MAGMA CONCEPTS REVEAL
SEOUL, April 4, 2024 — Two new concept vehicles were showcased at Genesis House New York last week. Here are the highlights.
The GV80 Coupe Concept was among four vehicles from the Genesis Magma program that were on display at Genesis House New York on March 25. “With this vehicle, the mission was to infuse more adrenaline into the Genesis portfolio, increasing the emotions we feel while driving,” Genesis Chief Creative Officer Luc Donckerwolke told the crowd.
Donckerwolke, center, explains about the G80 Magma Special to global media, mentioning that it will be sold as a limited edition in the Middle East.
“The G80 Magma Special shows that our high performance can be applied to different vehicle typologies, like to this sedan,” said Donckerwolke. “The fantastic stance of the vehicle, lowered suspension, wide body and integrated aerodynamics are all elements that communicate its sporty ambitions.”
“It’s the icon of the Magma program,” Donckerwolke said in reference to the X Gran Berlinetta Concept. “Every single car of the Magma program will have the Gran Berlinetta in its DNA.”
Race car legend Jacky Ickx, left, who was appointed as Genesis Brand Partner earlier this year, shares his thoughts on Genesis Magma. “The difference between men and boys is the price of their toys,” said Ickx. “Magma will be a fantastic toy.”
The GV60 Magma Concept, one of the two new concepts unveiled for the first time this day. “This car shows that we also have different powertrains for the Magma program, from ICEs to EVs,” said Donckerwolke. “You will see the care that we applied to this vehicle in integrating intelligent aerodynamics to maintain stability at high speeds.”
Donckerwolke clasps hands with SangYup Lee, left, Head of Genesis Global Design, as the latter steps forward to explain about the Neolun Concept, which was globally revealed for the first time this day.
“When you look at the car, you barely see any sharp lines or creases,” said Lee. “It has all the functionality, but it’s hidden and only appears when necessary.”
B-pillarless coach doors, one of the most notable features of the Neolun Concept, create a spacious cabin that accentuates comfort and relaxation.
“Through Magma and the Neolun Concept, we are setting a new standard and starting a new chapter,” said Jay Chang, President and Chief Executive Officer of Hyundai Motor Company.
From left, Claudia Marquez, Chief Operating Officer of Genesis Motor North America; José Muñoz, President and Chief Executive Officer of Genesis Motor North America; Chang; Donckerwolke; Lee; and Mike Song, Global Head of Genesis.
Lee, Donckerwolke and Ickx talk about the future of Genesis during a panel discussion with global media.
A range of rich Korean flavors was served during the event, including Korean-style dumplings known as “mandu.”
Song, center, talks with guests from China.
Cocktails and wines were served to enhance the delectable finger foods inspired by Korean cuisine, known as “hansik.”
As a farewell gift, each guest went home with custom-made chocolates encased in “bojagi,” traditional Korean wrapping.
Genesis House New York seen from outside during the event in New York’s Meatpacking District.
Disclaimer: Quotes from the event have been condensed and edited for clarity.