GENESIS RELEASES NEW VISUALS OF X GRAN COUPE CONCEPT IN SCENIC ITALY
SEOUL, Sept. 03, 2025 — It is well-known by now that the colors, leather and interior accents of the Genesis X Gran Coupe Concept, in fact its entire design, take inspiration from the scenery of the Italian countryside. But knowing that is one thing — seeing it is much more striking. In these new videos and photographs, the concept moves with a grace that turns motion into meaning; an objet d’art set free on the open roads from whence it came.
See the X Gran Coupe Concept reborn as a masterpiece on the road in the videos below:
The exterior color of the car, based on the marque’s flagship G90, is given new context when seen in the Mediterranean countryside and its ancient olive trees. Here, in Italy’s eastern Marche, where the earth seems to breathe poetry in gently rolling hills adorned with the ribbons of vineyards, the X Gran Coupe Concept reflects its surroundings as a faceted gem, compressing the landscape’s splendor into a single, radiant form.
From a head-on perspective, the concept car exudes unmistakable athleticism, its sporty character radiating with confidence. But it’s when the car roars into motion that its true spirit comes alive. The widened fenders and sleekly lowered roofline create a commanding presence, evoking the raw power of a predator poised on the edge, muscles coiled and ready to leap. It is kinetic energy brought to life.
In profile, it is easy to see that the roof and cant rail of the concept have been naturally integrated, shaping a cabin that resembles the canopy of a sports car. The “Athletic Elegance” design philosophy, the signature of the brand, has been elevated into a more sculpted silhouette, reframing what luxury designs can encompass.
The extended fenders are specifically designed to create a three-dimensional look, establishing the car’s dynamic and commanding stance. The elongated Two-Line headlamps accentuate the car’s wide proportions, visually amplifying the car’s increased track with a confident, powerful presence.
The Two-Line headlamps, a signature of the Genesis brand, find new levels of refinement on the front of the X Gran Coupe Concept. They frame the face of the vehicle with quiet authority, a luminous calling card that clearly announces identity even from afar.
The slightly sloped front windshield and lower roofline create a sleek, bold silhouette, setting the concept apart from sedans. Parked in the historic Piazza del Popolo in the Province of Ascoli Piceno, the X Gran Coupe Concept looks entirely at home, an elegant guest in a timeless square, mirroring stone, sky and shadow.
The wide lower air intake with sculpted grille mesh emphasizes the sporty character of the vehicle. Seen here in closeup, it’s an indrawn breath with purpose — cooling, focusing and readying the car for whatever comes next.
The striking combination of the minimalist five double-spoke design of the wheels and a layered treatment on the secondary spokes makes them a highlight. Altogether they catch the eye like fine jewelry from every angle; finishing notes that hum with intent.
Open the lengthened door and the first impression is scent: the subtle warmth of Genesis leather. Inside, greens and earth-browns, shades of olive leaf and Mediterranean soil, wrap the cabin. Tanned with tannins reclaimed from Italian olive oil production, the leathers create an atmosphere that is at once refined and reassuring, a testament to meticulous hands and patient craft.
Microperforated olive wood is used throughout the cabin, finished with a custom backlit graphic resembling olive leaves at dusk. The olive-wood line carries from front seat to back in one elegant sweep, visually elongating the cabin and reinforcing its sleek, athletic profile.
Genesis has created an exclusive lifestyle capsule collection to complement your journey with the X Gran Coupe Concept. This collection features accessories crafted from the same premium Pasubio leather as the concept’s interior. Each piece mirrors and extends the car’s quiet opulence from road to life.
Handmade by master Italian artisans, the trio — an iPad case, briefcase and garment bag — balances business and leisure with effortless poise. Together, they make the X Gran Coupe Concept an experience that travels with you wherever you go, even beyond the car.
The Genesis X Gran Coupe Concept established a new benchmark for luxury cars. It elevates the Athletic Elegance design philosophy already apparent in Genesis’ flagship G90 model into a more sculpted silhouette. Its design details, inspired by the Mediterranean countryside, both blend in and stand out even more in this picturesque Italian landscape. In every line, light and texture detail it fuses artistic beauty with exquisite craftsmanship, and in doing so, redraws the map of modern luxury.
Please see below for additional photos of the X Gran Coupe Concept:
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