AN EXCEPTIONAL HOSPITALITY EXPERIENCE AT GENESIS LOUNGE
SEOUL, May 13, 2025 — In this private sanctuary where traditional Korean elegance intertwines with modern luxury, the Genesis Lounge in Seoul offers an unparalleled experience for those who drive Genesis’ premier flagship models, the G90 Long Wheel Base and the G90 Long Wheel Base Black. Genesis owners are invited to experience attentive hospitality within this exclusive setting, which boasts an open dining hall, private dining rooms, a dedicated sound room and a single malt whiskey bar, all designed to elevate their visit.
Exclusive Luxury Experience Tailored for Genesis VIPs
Last year, Genesis established its Genesis Exclusive Customer Experience Division, signaling its evolution from just a luxury mobility brand to a luxury lifestyle brand.
To usher in this new era, Genesis invited a select group of its VIP customers to an exclusive wine pairing dining event at the Genesis Lounge in April. The event featured Peter Wilmert, CEO of Napa Valley's esteemed Hudson Winery, who curated five distinct wines to complement Genesis’ signature course menus.
Hudson Winery is renowned for its commitment to environmentally friendly cultivation methods, producing wines that harmonize naturally with the “terroir.” Terroir refers to the environment’s influence on the wine-making process, encompassing factors like soil, terrain, climate conditions and the care and dedication of the growers, all interacting to create a unique product. This emphasis on “less is more” aligns with Genesis’ design philosophy of “Reductive Design,” which seeks elegance and sophistication through restrained beauty.
The event showcased five wines from Hudson Winery: Little Bit Chardonnay Carneros (2022), Seashell Chardonnay Carneros (2021), Ladybug Chardonnay Carneros (2022), Old Master Carneros (2021) and Phoenix Napa Valley (2020). Among them, three wines are not available for purchase in Korea, and the Old Master Carneros was exclusively presented for this event. However, Seashell Chardonnay Carneros and Phoenix Napa Valley can be found in local supermarkets across Korea.
After the dining experience, Genesis expressed their gratitude to guests by gifting them each two bottles of wine personally signed by Wilmert. These wines were presented in a wine bottle carrier from the soon-to-be-released Genesis Collection, which is a collection of Genesis-branded lifestyle accessories from keychains to golf equipment.
“I hope that today's gathering will be fondly remembered by our customers as a delightful and satisfying experience,” said Vince Kim, Executive Director of the Genesis Exclusive Customer Experience Division, who planned and oversaw the event.
The Genesis Newsroom team sat down with Kim, who shared how Genesis is setting new standards by bringing luxury to every moment with the brand through these curated occasions.
This event was a special occasion exclusively for Genesis VIPs. Could you share why you chose a wine pairing experience for the inaugural event and what the preparation process was like?
The idea stemmed from the fact that many of our customers select the wine subscription option as part of the Genesis membership program. The signature dining courses at the Genesis Lounge are also consistently popular. This led us to design an event that combines dining with wine pairing. We underwent an extensive process to curate the guest list and partner with the right winery, and we meticulously prepared for all aspects, from understanding individual customer needs to planning logistics and ensuring pre- and post-event services.
Our team focused entirely on the customer experience, perfecting every detail with determination, agility and collaboration. As a result, we received positive feedback from the participants. Moreover, this event holds particular significance as it was the first fully managed initiative by our Genesis Exclusive Customer Experience Division, encompassing everything from planning, customer analysis, and invitations to on-site execution.
What was the customer feedback like about the event?
The most common response was that attendees felt special and a sense of pride in being Genesis owners. The exclusive customer experience is truly about offering a unique experience tailored solely for Genesis owners. Knowing that the special elements we planned translated into customer pride assures me that the event was a successful reflection of our intent.
The Exclusive Customer Experience Division might feel a bit unfamiliar or new to some.
The department name reflects our commitment to offering each individual a thoughtful and unique service that goes beyond basic customer interaction or management. Our goal is to provide all Genesis owners with personalized, emotionally resonant experiences that instill pride and satisfaction, which will deepen their affection for the brand. We aim to naturally infuse the Genesis touch into every aspect of the customer journey. We believe that these layered experiences will collectively become the story of Genesis and ultimately define the brand's identity.
Before joining Genesis, you worked with other luxury car brands. In your view, what makes customers gravitate toward a specific brand?
From my experience meeting various customers in previous roles, I realized that customers develop an affection for brands that resonate with their interests and engage them in meaningful ways. Essentially, customers choose to align with a brand like Genesis based on the experiences and values it offers. For a luxury brand, customer experience is more than just service; it is a vital asset that defines the brand's purpose and competitive edge.
What kind of brand do you hope Genesis will become for its customers?
I hope Genesis will be perceived as a brand that genuinely cares about its customers. By thoughtfully attending to details that others might overlook and creating lasting emotional impressions, I believe it will become a brand that everyone loves.
We look forward to the unique customer experiences Genesis will offer in the future. Could you share your vision for Genesis exclusive customer experiences?
I believe that Genesis owners are not just buyers, but partners who grow with the brand. I believe that the brand should serve as a positive inspiration in their lives by honoring and connecting with their individual lifestyles. I want our philosophy and values to be part of every journey our customers embark on with Genesis and to set a new standard as a true luxury lifestyle brand.