SEOUL, Sept. 14, 2022 — Genesis G90 and Genesis Wireless EV Charging system design have been named in the 2022 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA). The Genesis G90 won silver while the Wireless EV Charging System was named Finalist in the Automotive & Transportation category. 

Considered one of the world's top three design awards including Red Dot and iF, The IDEA is one of the world’s longest-running and most prestigious design competitions. The program has evolved beyond its origins in industrial design and now recognizes excellence in design strategy, branding, digital interaction and related fields. 

“IDSA’s recognition of our work is the result of the passion, dedication and creative collaboration of our dream design team, as well as those of our engineers at the R&D Center.” said SangYup Lee, the Head of Genesis Global Design Center. “We look forward to offer high-tech mobility experiences and emotional values to our customers.” 

The Genesis G90, the brand’s flagship sedan, features the most elegant interpretation of Genesis’ design identity. The G90’s front includes a new Crest Grille and sleek Two-Line headlamps, which are designed to resemble the brand’s emblem. The Clamshell Hood design features a single panel that combines the hood and fenders to eliminate panel gaps, lending the G90 its definingly sleek design. 

The interior of the G90 brings to life Genesis’ interior design ethos of the Beauty of White Space, harmoniously combining the feeling of a high-tech device with the luxurious details that come with analog sensitivities. 

Meanwhile, the Genesis Wireless Charging System design was recognized for improving the charging experience while featuring elements such as the G-Matrix Pattern, Two Lines and more, delivering an integrated visual image of the brand’s design identity. 

The Wireless Charging System’s seamless charging experience has been recognized by the iF Design Awards and Red Dot Design Awards as well, achieving the feat of winning all three major design awards around the world. 

Genesis is a design brand whose strengths go beyond products and extend to customer experiences as well. Its efforts have been rewarded with many design awards, including past IDEA awards. The Genesis G80 Sport was an IDEA finalist in 2017, and the Genesis G70 made the finals in 2018. In 2019, the Genesis Essentia Concept received a Gold IDEA for automotive and transportation design. In 2020, the brand became a double finalist with Genesis Studio Hanam and the G90 Special Exhibition, an interactive event celebrating the flagship sedan’s launch.