GENESIS GV60 MAGMA DEEP DIVE: MAGMA MODE AND E-ASD+

SEOUL, April 7, 2026 — The driving experience of the Genesis GV60 Magma is carefully crafted not only through engineering prowess and luxurious touches but also through a collection of intelligent, driver-focused technologies. The mission has been to create a multi-sensory experience that is both deeply engaging and distinctly Genesis. As Donggyu Kim, Research Engineer of the Genesis Total Vehicle Evaluation Team, explained, “We developed various specialized features and exclusive technologies to deliver a deeper, more unique high-performance experience to drivers of the GV60 Magma.”

Curated Performance: GT and Sprint Modes

Accessible via a dedicated button on the left side of the steering wheel, the two Magma-exclusive drive modes, GT (Grand Touring) and Sprint, allow the driver to instantly tailor the vehicle’s setup to desired driving characteristics.

GT Mode embodies the core Magma ethos of harmonizing comfort and performance. It calibrates the acceleration response for smooth, relaxed dynamics ideal for high-speed, long-distance cruising, yet powerful performance remains instantly accessible if the driver depresses the accelerator pedal all the way to the floor. The electronically controlled suspension adjusts to provide continued stability and a comfortable ride even at high speeds. all -wheel-drive control and front-rear power distribution are also optimized to enhance efficiency and driving range.

Sprint Mode adjusts all electronically controlled components — steering, suspension, motor and electronic-Limited Slip Differential (e-LSD) — to their most aggressive, sporty settings for an intensified driving experience. Also, traction is maximized by adjusting front-rear power distribution and e-LSD control. In this way, Sprint Mode realizes the best interpretation of Magma’s vision of uncompromising high performance.

Intelligent Integration for an Immersive Experience

A key distinction of the GV60 Magma’s drive modes is the ability to interpret driver intent and automatically integrate various performance functions.

For instance, in GT Mode, when the accelerator is fully depressed, an Auto Boost Function is activated, providing instantaneous access to peak acceleration without any additional input required.

Sprint Mode works in conjunction with Auto Boost and several additional hidden functions to further enhance the GV60 Magma’s performance. For instance, pressing both the brake and accelerator pedals simultaneously when not moving activates a Launch Control function. This switches the High-Performance Battery Control to Race Mode, actively regulating battery temperature to ensure optimal power output at all times. It also sets the Virtual Gear Shift function to its most dynamic setting to deliver sportier shift responses, sound and shifting logic to maximize the high-performance driving experience.

Virtual Gear Shift: A Tactile Connection

The GV60 Magma introduces a more sophisticated Virtual Gear Shift (VGS) function that recreates the feel of shifting gears in a high-performance internal combustion engine (ICE) vehicle. Using realistic sound, the system simulates the experience of a V6 engine paired with an 8-speed dual-clutch transmission (DCT).

This function is highly adaptive, with shift patterns, feel and sound fine-tuned for each drive mode — from luxurious and smooth in Comfort to dynamic and thrilling in Sprint. To complete the simulation, an RPM Fuel Cut feature adds a layer of realism during manual shifting via the paddle shifters. This feature simulates a common mechanism in an ICE that disables fuel injection when the engine reaches a specific RPM limit.

e-Active Sound Design Plus

Complementing the VGS is the e-ASD+, an enhanced virtual sound technology. To deliver a richer auditory experience that aligns with the expectations for a high-performance vehicle, two additional exterior speakers have been installed.

Drivers can select from two exclusive soundscapes. The first is a powerful, futuristic EV sound inspired by the audio revealed at the Goodwood Festival of Speed. The second is a newly developed sound designed specifically for the VGS function, realistically replicating the powerful acoustics of a high-revving engine redlining at 9,000 RPM.