• The tournament will take place February 18-21, 2021 at the Riviera Country Club
  • The tournament will be broadcast nationally February 18-21, 2021 on NBC Golf Channel and CBS

PACIFIC PALISADES, Calif., Feb. 17, 2021 For the fifth consecutive year, Genesis is partnering with the PGA TOUR, TGR Live, and TGR Foundation to provide an immersive experience for golf fans during the 2021 Genesis Invitational. 

“We are pleased to be back at Riviera Country Club for yet another year of hosting one of the premier golf events on the PGA TOUR,” said Mark Del Rosso, President & CEO of Genesis Motor North America. “Thanks to our partnership with Tiger Woods, TGR Live, and the TGR Foundation, this week is all about the amazing golfers showcasing their talent in pursuit of excellence. The Genesis Invitational provides our brand an opportunity to feature our world-class products in a way that aligns with these values.” 

The Genesis Invitational will host 121 world-class PGA TOUR golfers. Some of the previous champions that will be returning again this year include Dustin Johnson, Bubba Watson, JB Holmes and 2020 Champion Adam Scott. This year’s champion will receive an all-new Genesis GV80, the first-ever SUV from Genesis. 

This year, unlike previous years, there will be no spectators at the event due to the ongoing COVID-19 pandemic. The event will be broadcast on February 18-21 on NBC Golf Channel and on February 20-21 on CBS. Genesis, TGR Live, and the tournament broadcast partners will bring the onsite experience into spectators’ homes through enhanced onscreen graphics and innovative camera positions, providing a different perspective than what can usually be seen on the course. Additionally, on-course fan engagements have been modified to allow fans at home to remain engaged with the tournament throughout the week, through at-home viewing guides designed to make watching The Genesis Invitational more enjoyable.